freelanceCLIENTELE
Burgess Music Group – Washington, DC Minister Keith Pringle – Washington, DC The Angels of Faith – Pageland, SC Dream Home Reality – Charlotte, NC Bishop Roger Kirksey – Mobile, AL Friendship MB Church – Charlotte, NC Galilee MB Church – Winston Salem, NC Believers in Christ Int. – Jacksonville, FL A. Simone Malone – Philadelphia, PA Recording Artist Catrina Reese - Charlotte NC Zuri Creative Services – Charlotte, NC Garden of Prayer MB Church - Charlotte NC Next Dimension Fellowship of Churches & Ministries, Inc. - Philadelphia PA Author Larry Robinson - Southwest LA Recording Artist Joshua McClain - Jackson MS Dorothy's Music - Charlotte NC Evangelist Biddy Newborn - Raleigh NC Jacques Entertainment Group - Charlotte NC The Grapevine HIV/AIDS Foundation, Inc. Dallas TX NC 2nd Jurisdiction Church of God in Christ Women's Department - Greensboro NC
...and many more
aboutME I am a graphic artist offering clean yet creative designs. At the heart of my passion is the belief that results speak for themselves and I am here to bring "RESULTS" to every client. I believe in building a working relationship; a relationship that benefits both myself and the client. My creative process is very unique and gives my client the ultimate customer experience. Let’s face it, I'm I hope you enjoy this portfolio... Best Regards,
designSOFTWARE
Adobe Photoshop Adobe Illustrator Adobe InDesign Adobe Dreamweaver Adobe Audition Adobe Fireworks
email: info@hireALLEN.com web: www.hireALLEN.com
"It's not about knowing all the gimmicks and photo tricks. If you haven't got the eye, no program will give it to you." - David Carson
brandingDESIGN What is a brand? A brand is a trademark. It can be defined as a name, sign, symbol, device, or a combination thereof, intended to identify and differentiate the goods and services of one seller from those of other sellers, or group of sellers, within the same category. Why is it important? In today's fast-paced world, it is more important than ever to promote recognition of a product or service. If you're remembered as a quality provider, then you will be encouraging repeat business. Branding is a great way to promote this recognition because people are busy and tend to adhere to familiarity. If consumers recognize a brand that they have previously used and they remember being satisfied with it, then they are more likely to choose that product or service again. This especially true in the tremendous hodgepodge of advertising going on today.
“That which you love, you must spend your life doing as passionately and as perfectly as your heart, mind and instincts allow.� - George Lois
logoDESIGN What is a logo? A logo is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. Logos are either purely graphic (symbols/icons) or are composed of the name of the organization (a logotype or wordmark).
Why is it important? Humans are creatures that place a great amount of reliance on their sense of sight. For that simple reason, companies that want their branding to succeed put a lot of effort into making a logo. In some circles, logos are considered the most important component of a branding strategy or campaign, visual representation, memory, uniqueness offers the ability to be distinct, to be remembered by customers, and proper representation of the product and company are all critical tasks of a good branding strategy.
"Design is more than just a few tricks to the eye. It's a few tricks to the brain." - Nevelle Brody
cd/dvdPACKAGING What is a CD & DVD? The compact disc, or CD or short, is an optical disc used to store digital data. DVDs offer higher storage capacity than compact discs while having the same dimensions.
Why is it important? CD/DVD packaging is more important than you think. The purpose of packaging is not simply to protect the discs inside but also to make the product appealing and to create an image or brand. Packing is the first thing we notice - actually, the only thing we notice when we go shopping or CD/DVDs. Therefore, your packaging should market your product from the artwork to the copy! Whether you have a film, a promotional CD/DVD, a demo reel, a presentation, make sure that your CD/DVD packaging is catchy enough to get the attention of your target market.
"Good ideas rarely come in bunches. The designer who voluntarily presents his client with a batch of layouts does not out prolificacy, but out of uncertainty or fear." - Paul Rand
printADVERTISEMENT What is an advertisement? Advertisements are a form of communication for marketing and used to encourage, persuade or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new action. Why is it important? If you are in business of any sort, it is important to advertise so you can get your product, or service out in front of the public's eyes. Research has shown that an individual must see an advertisement an average of 7 times before they will be moved to act upon it.
"Solving any problem is more important than being right." - Milton Glaser
businesscardDESIGN What is a business card? Business cards are cards bearing business information about a company or individual. Information such as; the giver's name, company affiliation (usually with a logo) and contact information such as street address, telephone number(s), fax number, e-mail addresses and website. Why is it important? A business card is one of the most important marketing tools you'll ever create. You give your business card to prospects and customers so they have your contact information. You tuck your business card inside of presentation folders, drop it in letters, and use it in a myriad of other ways to let people know who you are and what you do. And, if you run ads in local newspapers, your business card may even double as camera-ready copy for the publication's "business card ad" pages.
"Design is thinking made visual" - Saul Bass
eventINVITATIONS What is an invitation? An invitation is a simple letter written to invite or request the presence of an individual or groups of patrons for a celebration or an important function. It can be an informal or formal affair. An invitation is part of good planning for a function to be successful so that the number of attendees to the function will be estimated, if not known specifically. Why is it important? When you tell people about your event you are not only announcing a celebration, but setting the tone therefore invitations are the reflection of this and they are extremely important as they give others an insight into what the event will be. Your event will be one of the most significant and special days in your life. Regardless of what some people may think about event invitations... it is very important, as it holds and reflects a lot of information.
"Design is a response to a specific problem. You are given a problem to solve, and then you let the problem itself tell you what your solution is." - Chip Kidd
socialmediaDESIGN What is a Facebook cover? A Facebook profile cover is a large cover picture above your new Facebook profile (timeline). Your cover is the first impression to your profile visitors. Why is it important? With all the tweaks Facebook has made to the timeline and its plans for its news feeds over the past years, one thing really stands out: the Facebook cover photo just became increasingly important. In the past, only a small percentage of people would visit your actual Facebook page to see "everything." so fans might not take notice of your cover image apart from the times when you first post or change it. With the latest round of Facebook changes, every time someone likes your page, the entire Facebook cover photo - along with the profile picture - is shown in their friends' newsfeed.
"What is the most treasured and well-used piece of equipment in your studio?" My head. - Alan Fletcher
t-shirtDESIGN What is a t-shirt? A T-shirt (T shirt or tee) is a style of shirt. A T-shirt's defining characteristic is the T shape made with the body and sleeves. It is normally associated with short sleeves, around neck line, and no collar. However, it may also include long sleeves, buttons, collars, or V-necks. Why is it important? A custom T-shirt business requires unique designs and new ways to advertise in order to be competitive. The competition in the online and retail shop custom T-shirt business is significant. To stand out from the competition, your shop needs to use original ways of advertising in order to get prospective client's attention.
"The challenge is for the graphic designer to turn data into information and information into messages of meaning." - Katherine McCoy
magazine&layoutDESIGN What is a magazine? A periodical publication containing articles and illustrations, typically covering a particular subject. Why is it important? The importance of magazines in our daily lives are important because it's out source of entertainment. It's also very informational, and a lot of people read magazines. Whether its celebrity gossip, politics, or other topics, there is a wide range to choose from that will satisfy the reader's interest. Newsletters are more than simple pieces of paper that are sent around to show everyone how wonderful the company really is. A company newsletter can be an integral and important part of a communications strategy that keeps everyone on the same page. Important issues, policy changes, changes in direction, etc. can be discussed easily.
“Self-discipline and consistent focus on being the best you can be will determine your personal and professional success.� – Frederick Allen
websiteDESIGN What is a website? A website is a location connected to the Internet that maintains one or more pages on the World Wide Web. Why is it important? When you own a business, your website is one of your most important mediums that can be used to reach new customers and generate more sales. Whether you have an established website that is not currently working for you, or you are a complete novice to the online marketing world, improving your website so that it generates traffic and increases sales is the right thing for your business. Without a high quality website that attracts visitors and provides you with a way to capture information, you are not using the Internet's power to its full potential. The information below can provide you with an idea of why a good website is so important for your businesses' bottom line. As a business owner, there are many benefits to having a quality website that is able to not only generate traffic but also increase sales for your company. The first benefit that a business website can provide you with is it enables you to have access to customers that you otherwise might not have contact with. Without a website, you are only able to reach your potential market through traditional means, and not those potential customers that primarily use the internet for their purchase research.
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