The Wood Processing Factory (Gornji Ibar) was the backbone of the economic development of Rozaje, contributing ot the overall quality of life in the city. The factory is located in the central part of the city, and after the cessation of functioning, it becomes a huge unused space, which hindered further urbanization and developmenty. Today, the factory remains only the collective memory of the citizens of the “giant” that was the backbone of the city’s development.