Bagel Bejgl
L A S O P O R P S S E BUSIN
social enterprise Bagel Bejgl is the first and only bagel shop in Belgrade, making it quite special. As a social enterprise, 100% of the profit will be directed towards programs to protect victims of human trafficking through NGO Atina. This will subconsciously promote a giving culture in Belgrade. Furthermore, Bagel Bejgl also aims to give human trafficking victims the opportunity to acquire the skills and knowledge for employment through the bagel shop.
ngo atina Bagel Bejgl was pioneered by NGO Atina - an NGO established in 2003 to advocate rights of victims of human trafficking, gender-based violence and other forms of exploitation. The organization focuses on protection programs, social integration, accommodation as well as psychological and legal assistance.
sales revenue INDIVIDUAL SALES 30% 70%
CATERING current capacity: 300 bagels clients are corporate and non-profit
margins 60 RSD
selling price for plain bagel
{
{ 10 RSD*
price for making the plain bagel — price decreases with economies of scale * plus salary and tax
outcome MONTHLY AVERAGE UTILITIES 19K
SALARIES TAXES 255K
180K
MATERIAL
29K
RENT
43K
ACCOUNTING
cash flow
1,400,000 RSD
OU
TC OM
E
700,000 RSD
INC OM
E
105,000 RSD
350,000 RSD APR 2015
DEC 2015
MARKETING & PACKAGING
INCREASE PRODUCTION CAPACITY
expansion plan EDUCATION & TRAINING
Increase capacity from 300 to 900 bagels per day
EXPAND CATERING SERVICE
expansion plan 111,700 EURO DELIVERY VEHICLE MARKETING TRAINING
STORAGE
PRODUCTION fridge, oven, electricity reconstruction, plumbing, tiles, air conditioning, bagel kettle, bagel divider, bagel mixer, packaging design, packaging, dishwasher, stove, inox shelves
14K 5K
7,5K
63,5K
PRODUCTION 19,3K
CATERING
CATERING oven, thermo boxes, pots, serving pots, cutlery, china, decorating equipment, cooler, kibble, pitchers, carafes, glasses, salad dishes, tablecloths, uniforms, food processor, coffee maker, heaters
marketing CURRENT PLATFORMS • • • •
Twitter Facebook Instagram Word of mouth
POSSIBLE MARKETING SCHEMES • Campus brand ambassadors in schools and faculties • #BagelBuddies for a chance to win a Bagel Party for your friends/colleagues • Video Advertisement to go viral • Door-to-door marketing to corporations
packaging
ENVIRONMENTALLYFRIENDLY
BAGEL BEJGL
FOR NGO ATINA
UNIQUE TO OUR STYLE
menu BAGELS*
CAKE
SALADS
Prosciutto Bagel (280) Ham Bagel (200) Chicken Bagel (250) Omelette Bagel (260) Sunny-Side Up Bagel (300) Bagel w/ Salmon (350) House Extravaganza (260) Delicious Not Greasy (250) Vegan Bagel Honey Bagel Nutella Bagel * mini bagels available
Cherry Cake Chocolate Cherry Cake
Chicken salad Home salad Lettuce and Tomatoes Vitamin salad
DRINKS
Lemonade (140) Fresh juices (220) Smoothies (250) Milk Chocolate Milk Soft Drinks Mineral Water Coffee Fair Trade Tea
SOUP
Soup of the day (220)
PLAIN BAGELS
Bagel (60) Whole Wheat Bagel (80) Sweet Bagel (70)
what people say
STRENGTH
WEAKNESS
• Profits goes towards combating human trafficking in Belgrade • The first and only bagel shop in Belgrade
OPPORTUNITIES
• Inconvenient location for individual sales • Lack of menu variety
swot analysis
• Partnership with event planners for event catering opportunities • Deliveries by the dozen through website
THREATS
• Large bakery chains (such as Hleb & Kefir and Skroz Dobra Pekara that are more accessible and affordable
business model KEY PARTNERS
KEY ACTIVITIES
KEY RESOURCES
• Corporations and organizations as buyers • Brand ambassadors to attract individual buyers • Suppliers for raw materials
• Get grants or loans to increase production • Increase training for production and service • Increase demand through marketing
• Social media (twitter, facebook, instagram, website) • Bagel Shop for production house and dine-ins • Chef Filip Ciric (homa.rs) for training
business model VALUE PROPOSITIONS
CUSTOMER RELATIONSHIPS
CUSTOMER SEGMENTS
• Delicious bagels, cakes, beverages, salads, soups • Unique packaging • Ethical consumerism from purchasing the bagel
• Trained workers for personable customer service • Online and inperson feedback • Marketing events that involve buyers • Bagel Buddies Membership
• Corporations • Non-profits • Individual buyers Customers are bagel-lovers and/or supporters of combating human trafficking
business model CHANNELS • Catering for corporations & non-profits • Physical shop • Deliveries by the dozen around belgrade (order through website/ phone call) • Partner with event planners
COST STRUCTURE
REVENUE STREAMS
• Employees • Production (economies of scale) • Utilities • Rent
• • • • • •
Bagels Beverages Cakes Soups Salads Donations
s u t c a t n o c LOCATION
TELEPHONE EMAIL WEBSITE SOCIAL MEDIA
knez danilova 39 mon-sat 7:30-19:30 011 3348865 ivana.hlapcic@atina.org.rs bagel.rs facebook: bagelbejgl twitter: bagelbejgl instagram: bagelbejgl