Bagel bejgl

Bagel Bejgl

L A S O P O R P S S E BUSIN

social enterprise Bagel Bejgl is the first and only bagel shop in Belgrade, making it quite special. As a social enterprise, 100% of the profit will be directed towards programs to protect victims of human trafficking through NGO Atina. This will subconsciously promote a giving culture in Belgrade. Furthermore, Bagel Bejgl also aims to give human trafficking victims the opportunity to acquire the skills and knowledge for employment through the bagel shop.

ngo atina Bagel Bejgl was pioneered by NGO Atina - an NGO established in 2003 to advocate rights of victims of human trafficking, gender-based violence and other forms of exploitation. The organization focuses on protection programs, social integration, accommodation as well as psychological and legal assistance.

sales revenue INDIVIDUAL SALES 30% 70%

CATERING current capacity: 300 bagels clients are corporate and non-profit

margins 60 RSD

selling price for plain bagel

{

{ 10 RSD*

price for making the plain bagel — price decreases with economies of scale * plus salary and tax

outcome MONTHLY AVERAGE UTILITIES 19K

SALARIES TAXES 255K

180K

MATERIAL

29K

RENT

43K

ACCOUNTING

cash flow

1,400,000 RSD

OU

TC OM

E

700,000 RSD

INC OM

E

105,000 RSD

350,000 RSD APR 2015

DEC 2015

MARKETING & PACKAGING

INCREASE PRODUCTION CAPACITY

expansion plan EDUCATION & TRAINING

Increase capacity from 300 to 900 bagels per day

EXPAND CATERING SERVICE

expansion plan 111,700 EURO DELIVERY VEHICLE MARKETING TRAINING

STORAGE

PRODUCTION fridge, oven, electricity reconstruction, plumbing, tiles, air conditioning, bagel kettle, bagel divider, bagel mixer, packaging design, packaging, dishwasher, stove, inox shelves

14K 5K

7,5K

63,5K

PRODUCTION 19,3K

CATERING

CATERING oven, thermo boxes, pots, serving pots, cutlery, china, decorating equipment, cooler, kibble, pitchers, carafes, glasses, salad dishes, tablecloths, uniforms, food processor, coffee maker, heaters

marketing CURRENT PLATFORMS • • • •

Twitter Facebook Instagram Word of mouth

POSSIBLE MARKETING SCHEMES • Campus brand ambassadors in schools and faculties • #BagelBuddies for a chance to win a Bagel Party for your friends/colleagues • Video Advertisement to go viral • Door-to-door marketing to corporations

packaging

ENVIRONMENTALLYFRIENDLY

BAGEL BEJGL

FOR NGO ATINA

UNIQUE TO OUR STYLE

menu BAGELS*

CAKE

SALADS

Prosciutto Bagel (280) Ham Bagel (200) Chicken Bagel (250) Omelette Bagel (260) Sunny-Side Up Bagel (300) Bagel w/ Salmon (350) House Extravaganza (260) Delicious Not Greasy (250) Vegan Bagel Honey Bagel Nutella Bagel * mini bagels available

Cherry Cake Chocolate Cherry Cake

Chicken salad Home salad Lettuce and Tomatoes Vitamin salad

DRINKS

Lemonade (140) Fresh juices (220) Smoothies (250) Milk Chocolate Milk Soft Drinks Mineral Water Coffee Fair Trade Tea

SOUP

Soup of the day (220)

PLAIN BAGELS

Bagel (60) Whole Wheat Bagel (80) Sweet Bagel (70)

what people say

STRENGTH

WEAKNESS

• Profits goes towards combating human trafficking in Belgrade • The first and only bagel shop in Belgrade

OPPORTUNITIES

• Inconvenient location for individual sales • Lack of menu variety

swot analysis

• Partnership with event planners for event catering opportunities • Deliveries by the dozen through website

THREATS

• Large bakery chains (such as Hleb & Kefir and Skroz Dobra Pekara that are more accessible and affordable

business model KEY PARTNERS

KEY ACTIVITIES

KEY RESOURCES

• Corporations and organizations as buyers • Brand ambassadors to attract individual buyers • Suppliers for raw materials

• Get grants or loans to increase production • Increase training for production and service • Increase demand through marketing

• Social media (twitter, facebook, instagram, website) • Bagel Shop for production house and dine-ins • Chef Filip Ciric (homa.rs) for training

business model VALUE PROPOSITIONS

CUSTOMER RELATIONSHIPS

CUSTOMER SEGMENTS

• Delicious bagels, cakes, beverages, salads, soups • Unique packaging • Ethical consumerism from purchasing the bagel

• Trained workers for personable customer service • Online and inperson feedback • Marketing events that involve buyers • Bagel Buddies Membership

• Corporations • Non-profits • Individual buyers Customers are bagel-lovers and/or supporters of combating human trafficking

business model CHANNELS • Catering for corporations & non-profits • Physical shop • Deliveries by the dozen around belgrade (order through website/ phone call) • Partner with event planners

COST STRUCTURE

REVENUE STREAMS

• Employees • Production (economies of scale) • Utilities • Rent

• • • • • •

Bagels Beverages Cakes Soups Salads Donations

s u t c a t n o c LOCATION

TELEPHONE EMAIL WEBSITE SOCIAL MEDIA

knez danilova 39 mon-sat 7:30-19:30 011 3348865 ivana.hlapcic@atina.org.rs bagel.rs facebook: bagelbejgl twitter: bagelbejgl instagram: bagelbejgl