MAROON 5
band promotion elena lie | 9.2
Investigation
GUIDING QUESTIONS
HOW IS THE PROBLEM SOLVED?
INGENUITY
I WILL PROMOTE THE MAROON 5 BY MAKING AN SHORT ADVERTISING VIDEO ABOUT THE BAND THAT CAN BE UPLOADED INTO YOUTUBE OR TELEVISION CHANNELS. MY TARGET AUDIENCE WILL BE YOUNG ADULTS. AFTER THE SHORT MOVIE IS FINISHED, I WILL UPLOAD IT INTO YOUTUBE.
TIME ALLOWED|1 QUARTER
THE BENEFIT OF THE PRODUCT
PROBLEM
THE PRODUCT IS AIMED TO PROMOTE THE BAND TO GAIN MORE FAN BASE FOR THE BAND. THE PRODUCT GATHERS INFORMATION ABOUT THE BAND AND INCLUDE THEIR CONCERT FOOTAGE, MUSIC VIDEOS AND FURTHER LINKS FOR ADVERTISING.
DOES HOW WE LOOK AND APPEAR INFLUENCE WHAT PEOPLE THINK OF US?
AREA OF INTERACTION | HUMAN
MAROON 5, A WELL KNOWN BAND MADE AND PERFORM GREAT SONGS BUT THEY NEED SOMETHING TO PROMOTE THEIR BAND FURTHER TO THEIR FANS AND MUSIC PRODUCERS AND LABELS.
DOCUMENTED EVIDENCE I WILL KEEP TRACK OF MY PROGRESS FOR PROMOTING THE BAND THROUGH A JOURNAL. I WILL DOCUMENT EVERYTHING I DO FOR THE DAY AND ADD COMMENTS AND JUSTIFICATIONS.
IMPORTANCE OF THE PROBLEM THE BAND IS QUITE POPULAR, THEY HAVE QUITE SOME FANS BUT NOT A LOT OF PEOPLE KNOW MOST OF THEIR SONGS. THIS IS WHY I AM GOING TO PUT A VIDEO THAT FEATURES THEIR TOP SONGS SO THE AUDIENCE WILL KNOW MORE OF THEIR SONGS, AND HOPEFULLY BECOME MORE INTERESTED.
Introduction
A band came to me to help them promote themselves. They requested something easily accessible and creative that attracts their target audience. I will be creating a short movie for the band that I’m going to work for the whole quarter. For a good quality result, I have to follow all 5 stages of the design cycle; investigation, design, plan, create and evaluation. I will have to interview my client to know the big picture of what they want to promote their band. I will also investigate other existing band advertisements for a wider range of possible band promotions. I will have to design what my clients want by designing various different designs. I will then plan my time properly so I will be finished by the end of the dead line and so I can work much more effectively and efficiently. When creating the product, I will try to make my product as similar to my designs and I will justify any changes I made. When the product is made, I will then evaluate on the product and the process.
Areas of interaction
This project is connected to Human Ingenuity because I will be making an advertisement for the band, fulfilling their requirements. I will be conducting an interview with my client, research on already-existing band promotions and my own knowledge on the design cycle.
Equipments needed Computer Application: Imovie Internet (for videos & information)
client interview Do you prefer the promotion to be online or visual? We prefer an online advertisement because it is easier to reach our target audience, since teens are always online. It will also be easier for to reach fans from around the world and to get the attention of more record labels. Which type of advertisement do you have in mind? (website, streaming podcast, social networking, etc) We would prefer something like a short movie advertisement about our band that really convinces the target audience.
SUMMARY OF THE INTERVIEW My client wants something visual and short. They want something that promotes their band, but mostly their songs. They want to attract young adults and wants something simple but creative. To track wether the advertisement is successful or not, they want a visitor tracker.
What theme would you want it to be? We prefer something simple but creative and that stands out.
IDEAS FROM THE INTERVIEW
What do you want to appear in the advertisement?
I will make a short clip movie and post it on youtube because they have a ‘visitor tracker’ The short clip will include a short interview from the band members, their songs and links to other advertisements (twitter, website, etc)
Our songs, about us, information and pictures. Are there anything else you would like to include? Having a visitor tracker would be good, that will show us how effective the advertisement is.
Case study #1: website Customer: teenagers Form: website Aesthetics:The website is quite attractive, it has the picture of the band members on the header and a pretty interesting background. The website also contains lots of information containing about their personal profile, their tours, new albums, gallery, updated information and further details. The colors used are warm colors, the font and the whole design is very simple and aesthetically pleasing to look at. Cost: Since this is an official website with a domain name, the band needs to pay over a period of time to maintain the website. It is most likely that they hired a professional to produce this website, and that means they need to pay more. Function: To promote their band even further. They need something to keep track of their information, pictures and tour dates on one place. This website is the main thing that their fans need to go to to get the latest information. There are also youtube links, twitter links and personal biography, making it the center of all their promoting ways. Ease of Creation: Making a website is not quite easy, it will consume a lot of time however it can be done.
Case study #2: review Customer: teenagers Form: Album review on a magazine Aesthetics: I don’t quite like this review because of the colors and the font. I think that it could be much more attractive by changing the colors, the layout and the font. Cost: It probably won’t cost them anything unless they are the one that promote it themselves. Function: To attract the audience who is reading the magazine into checking out their album because they are rated ‘five stars’ Ease of Creation: Making this is actually quite simple, they just need a picture and a review and lay them out together.
http://www.theprettyreckless.com/photos/detail.aspx?fid=18514&phid=18525
Case study #3 poster Customer: teenagers Form: poster Aesthetics: I like the whole idea of combining the colors black, white and grey and very bright colors. The pictures seem very high quality. The fonts are very simple and easy to read and it really works together with the pictures. The layout is also very simple and well displayed. Cost:They need to take pictures of the model in full make up and using different sorts of clothing, which cost a lot. The editing for the poster shouldn’t have cost anything unless the payed a professional to do it. When the poster is distributed, they need money to print them. Function: To promote their band by using a poster (hard copy) to distribute around. Ease of Creation: Making this is actually quite simple, they just need a picture and a review and lay them out together. This could easily be done using keynote or pages in a few minutes.
http://www.vanitytheft.com/
CAse study summary The three products I researched are a website, review and poster. The case study gave me quite some ideas on how to promote the band. I think all three examples are pretty decent and quite easy to make. All 3 case studies are quite different to each other, but they are all great ways to promote a band. Having a website is very handy to have around because it stores all the information. However, fans wouldn’t know about their website unless a certain promotion is done. The review also seem useless if nobody reads the magazine. The more famous the magazine is, the more money it will cost the band and it will seem impossible for a band that is on a budget. The poster is quite simple however not quite attractive and would cost a lot of money to distribute and it will waste so many trees. Moreover, the target audience won’t really read it.
Design brief
I will create a short clip that will promote the band Maroon 5. I am given one quarter to create a convincing promotion for the bands, following the 5 design cycle stages. The five stages that I need to follow are: Investigation, Design, Plan, Create and Evaluation. Before creating the product, I need to follow the investigation, design and plan stage because they are the research, designing and justifications to making the product. The creating part shouldn’t take quite long and it will require internet access and certain softwares. After the product is made, I will then have to evaluate everything I did including my thoughts on the final product and evaluating specific points on each stage of the design cycle. Once I am done, the short clip will then be distributed to a wide range of target audience to promote the band.
DESIGN SPECIFICATION SPECIFICATIONS
JUSTIFICATION
HOW WILL IT BE TESTED?
SOFTWARE
I WOULD PROBABLY USE IMOVIE WHICH IS AN EASY SOFTWARE TO MAKE DECENT MOVIES.
I WILL RESEARCH SOME SOFTWARES ONLINE.
TIME
MAKING THE PRODUCT SHOULD BE LESS THAN A QUARTER.
I WILL MAKE A GANTT CHART AND MAKE A PROPER PLAN BEFORE MAKING THE PRODUCT FOR EFFICIENCY
SIZE
THE MOVIE SHOULDN’T BE TOO BIG BUT HAVE TO BE IN GOOD QUALITY.
THE MOVIE SHOULD NOT EXCEED THE LIMIT TO BE UPLOADED TO YOUTUBE.
AESTHETICS
THERE SHOULD BE LOTS OF CLIPS AND GOOD QUALITY PICTURES. THE FONTS AND COLORS SHOULD BE APPEALING AND EASY TO READ.
I WILL MAKE THE STORYBOARD AND GET FEEDBACK FROM MY PEERS AND CLIENTS.
TARGET AUDIENCE
THE MOVIE SHOULD BE ATTRACTIVE FOR YOUNG ADULTS.
I WILL GET FEEDBACK FROM MY PEERS AND OTHER YOUNG ADULTS.
FUNCTION
THE FUNCTION OF THIS VIDEO IS TO ADVERTIZE THE BAND BY INCLUDING THEIR SONGS IN THE VIDEO.
CONDUCT AN INTERVIEW WITH PEOPLE WETHER THEY THINK A VIDEO-SONG WOULD BE A GREAT IDEA FOR ADVERTISING.
PURPOSE
THE PURPOSE OF THIS VIDEO IS TO GET MORE PEOPLE TO BE INTERESTED IN THE BAND.
AFTER THE PRODUCT IS FINISHED, I WILL NEED TO GET PEER FEEDBACK AND FROM MY CLIENT.
COST
MAKING THE PRODUCT COULD NOT EXCEED THE LIMIT OF 4 DOLLARS.
CHECK ALL EQUIPMENTS AND MATERIALS NEEDED TO MAKE THE PRODUCT BEFORE PURCHASING THEM.
DURABILITY
AFTER A WHILE, THE PRODUCT NEEDS TO BE RE-UPDATED BECAUSE THERE ARE NEW SONGS AND MUSIC VIDEOS THAT CAN FEATURE IN THE MOVIE.
I WILL HAVE TO DO SOME RESEARCH OF WHEN THE NEXT ALBUM WILL COME UP AND MAYBE UPDATE THE MOVIE.
EASE OF CREATION
THE PRODUCT SHOULDN’T BE VERY HARD TO MAKE BECAUSE THE FOOTAGE ARE ONLINE AND SO ARE INFORMATION AND PICTURES.
I WILL ASK PEOPLE WHO ARE EXPERTS AT VIDEO MAKING TO TAKE A LOOK AT MY STORYBAORD AND GIVE ME TIPS.
Summary of investigation In the investigation stage I identified the problem and interview my client to see the bigger picture of what they want me to make. I have also identified the impacts on the environment and on the society if I make the product and I came to a conclusion that it doesn’t make a big difference. I have also researched 3 different promotion tools that already exist for the bands, evaluate them against the specification and summarize them. I also created the design brief and design specification. To add on that, I have a bibbliography to state where I get all my information/ images from.
bibbliography "Maroon 5 Siap Gebrak Jakarta Tahun 2011." Diwvyandre. Web. 02 Oct. 2011. <http:// dwivyandre.blogspot.com/2011/02/maroon-5-siapgebrak-jakarta-tahun-2011.html>. Fall Out Boy: Official Site. Web. 02 Oct. 2011. <http:// www.falloutboy.com>. Headphones, Dre. "The Pretty Reckless : Press." The Pretty Reckless | Official Site. Web. 02 Oct. 2011. <http:// www.theprettyreckless.com/photos/detail.aspx?fid=18514>. Vanity Theft. Web. 02 Oct. 2011. <http://vanitytheft.com>.
DESIGN
DESIGn 1 website
MAROON 5 HOME ABOUT US TOUR DATES CONTACT US GALLERY OUR SONGS MOVING PICTURE GALLERY
LATEST NEWS
The website should serve the function to promote the band. There is a big picture of the band on top of the website and the name of the band, which I thought was very important to have so the target audience will know what site it is. There are also links to social networking sites of the group band and the members so the fans would be connected to them in a way. Having news in the website can update their fans about their tour, songs or merchandise and the pictures and clips would hopefully convince the target audience.
MAROON5.COM
M INSERT PICTURE
Design 2 poster
This design is very simple, but not at all informative or persuasive to convince the target audience that they are a great band. This design only has the link to their official website, which I think is not a bad idea because people donâ&#x20AC;&#x2122;t read the tiny details on a poster, and they became useless. I donâ&#x20AC;&#x2122;t think this is a very effective advertisement because of the dull colors that would not attract the attention of young adults, which are my target audience. The picture on the slot of the M should be attractive and has to represent the band or the poster would not be persuasive at all to the target audience.
design 3 website
MAROON5
I actually like this website the most, even though it’s simple, it has pops of colors and has a different type of layout, which is what my client is after. The header, “maroon 5” makes it clear that it is a Maroon 5 website, and the 3 pictures on the right are supposed to be a moving picture gallery of their band. I like how the ‘M’ divides the information and the picture. However, this website is lacking links to social networks which is what young adults these days spent most of their time on. This sort of advertisement also have streaming music from their band so when someone goes into the website, they will already be promoted by the band’s songs.
Design 4 poster
MAROON 5 tour information here band picture here
contacts here
This poster is laid out very simply and the arrangements are too stiff, which is not a very good advertisement, especially to attract young adults. The colors are also very dull, and so are the fonts. To lighten it up, the chosen band picture should be in color, and not black and white to lighten up the situation. Under the contacts should be facebook, twitter and their website, but it has to be attractive and in a reasonable font size. I believe that this poster isnâ&#x20AC;&#x2122;t very persuasive because it contains more information than visuals, which wonâ&#x20AC;&#x2122;t attract the target audience and will not fulfill the clientsâ&#x20AC;&#x2122; needs.
design 5 storyboard INTRO MUSIC OF BAND SONG & TITLE OF THE BAND
COLLECTION OF MUSIC VIDEOS/ REVIEWS FROM REVIEWERS AND FANS
CONTACTS: WEBSITE TWITTER FACEBOOK LIKE PAGE
The storyboard isnâ&#x20AC;&#x2122;t quite detailed. I like having the collection of the music videos because it shows the faces of the band members and their songs in a very short time. The reviews should go in between the music videos and it reassures the audience that the band is good. If the audience like the movie so far, it can search the band further through social networks and the website in the contacts. The movie would be less than 2 minutes and has to be catchy and snappy. I think this storyboard shows the function to promote the band
design 6 storyboard TITLE OF THE BAND, INTRO MUSIC
SHOW PHOTO QUICKIES WITH MUSIC
WHERE TO PURCHASE THEIR CDs AND SONGS
QUICK INTERVIEW WITH BAND MEMBERS
CONTACT: FACEBOOK TWITTER WEBSITE
END WITH A QUICK CONCERT FOOTAGE
This storyboard has a little bit more features, and the duration will automatically be longer. The photos will have to be in high quality and so will the footage. I like that there are photos of the band and information about where to purchase the CD. If the footage is too long, it won’t really catch the target audience. I like how the contacts is not the last thing in the movie because young adults usually exit the video (if uploaded to youtube) after the ‘interesting’ part is finished.
EVALUATION AGAINST SPECIFICATION SPECIFICATIONS
DESIGN 1
DESIGN 2
DESIGN 3
DESIGN 4
DESIGN 5
DESIGN 6
SOFTWARE
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TIME
SIZE
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AESTHETICS
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TARGET AUDIENCE
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FUNCTION
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PURPOSE
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COST
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DURABILITY
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EASE OF CREATION
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PEER REVIEW I think that even though all your designs are nice and simplistic, you should select number 6 as it looks more complete and will serve its function, which is to promote the band. Itâ&#x20AC;&#x2122;s more visually engaging and relatable to your target audience than a poster or newsletter. Consider adding more persuasive features to the video such as free tickets or something like that to see their show. If theyâ&#x20AC;&#x2122;re are trying to become more famous, you should also promote their live music and not the band members. Monica Santa
Design summary I have designed 6 different designs; 2 posters, 2 websites and 2 movies. I have commented on each of the designs and evaluated them against specification. I also asked my peer for evaluation. After the I evaluated the designs against the specifications, design 3 and 5 is tied. None of the designs are ‘perfect’ and applies to all specifications. Since my client prefers the movie, I might be doing following the storyboard instead of the website. The design that I will be working with is the 5th design, the movie. I will hopefully be following the storyboard and I will definitely make some justifications on the way.
INTRO MUSIC OF BAND SONG & TITLE OF THE BAND
COLLECTION OF MUSIC VIDEOS/ REVIEWS FROM REVIEWERS AND FANS
CONTACTS: WEBSITE TWITTER FACEBOOK LIKE PAGE
plan
GANTT CHART
Step by step plan [ getting the videos ] Estimated time to complete 200 minutes
1
3
2
Step by step plan [ collect videos ]
4
5
6
Step by step plan [ download videos ]
9
7
8
10
Step by step plan [ upload videos ] 11
13
15
14
12
Step by step plan [ making the movie ] 16
17
18
19
20
22 Making the title for the movie
21
23
24
26
25 27
28 follow steps 13-22 to edit the video
29
OOLS NEEDED SOFTWARE: IMOVIE
LAPTOP COMPUTER To make this product, a laptop computer is the main tool since it is needed to find the footage, edit the videos and find extra information to make the final product. The charger is also needed to have full battery when making the product. For this project, I will use a Macbook laptop since I already have one.
INTERNET ACCESS Another main tool I will need to make the product is Wi-fi or an internet access. I will need it to access websites such as Twitter, Facebook, Youtube and Google.
Imovie is a software compatible to Apple products, and is a convenient movie making software. I chose this SOFTWARE: KEYNOTE software because I am familiar with the Keynote is a software that Iâ&#x20AC;&#x2122;m using right now. software and its features. This software The reason I will need it when making the allows me to add text, voice overs, product is that it is easier to make some stills songs, clips and images, which is what or clips aesthetically pleasing. I could use I will need to make this movie. keynote to do some things before editing it into Imovie.
OOLS NEEDED CAMCORDER
I will also need a camcorder to record the mash up music video. My camcorder isn’t necessarily high definition but it will do.
MEMORY CARD & MEMORY CARD READER After recording the video in the camcorder, I need to put it in the laptop and therefore I need a memory card reader. The memory card should fit inside the memory card reader. The memory card should also be compatible to the camcorder.
SOFTWARE: HANDBRAKE I will need this software because the video recorded from the camcorder isn’t compatible to the software I’m using (Imovie and Keynote)
evaluation of the plan Was the plan detailed enough and why?
The plan was quite detailed when it comes to making a step by step plan. I went into really small steps, assuming that they don’t know how to google or go into youtube. Could it be followed by someone else? I think this plan is quite easy but I’m not sure someone else can follow it. Making the ‘ikea’ plan with no words is rather confusing if someone else follows it because it has no explanations. I used a lot of screenshots and numbered the steps but some of them look rather confusing. If I were to follow it, I can follow them because I am already familiar with the softwares but anyone else who may not be familiar with it would have a hard time. I think by using only screenshots would benefit those who can’t speak English but with technology today, you can use a translator and it won’t be confusing. Have I used all the resources available to me? I used screenshots and I went into the internet to make the step by step plan. For making the product, I used reasonable amount of tools and I am familiar with all of them. The reason I don’t use another software is because I am limited to only less than a quarter to make the final product and if I use another software, it will take time for me to become familiar with it and maximize its usage, which is unnecessary and a complete waste of time. I did not use all the resources available to me, but
AFTER BEFORE
Justification of the plan INTRO MUSIC OF BAND SONG & TITLE OF THE BAND
COLLECTION OF MUSIC VIDEOS/ REVIEWS FROM REVIEWERS AND FANS
CONTACTS: WEBSITE TWITTER FACEBOOK LIKE PAGE
INTRO MUSIC OF BAND SONG & TITLE OF THE BAND
MASH UP MUSIC VIDEO OF THE BAND’S TOP 10 SONGS INCLUDING BAND PICTURE COLLAGE
CONTACTS: WEBSITE TWITTER FACEBOOK LIKE PAGE
END WITH SOFT MUSIC AND QUOTE AND GOOD REVIES ABOUT THE BAND
I found out that I could not follow my plan and I will need to have my own footage in the movie. Therefore, I need to make some changes to my original storyboard. Instead I will be making a mash-up music video for the band’s top 10 songs.
create
Documented evidence 1
I am running a little behind on the plan because in todayâ&#x20AC;&#x2122;s lesson I tried to finalize my planning stage and have all 3 stages checked before I move on. The first thing that I need to do in the step by step plan is to download the videos from Youtube and unfortunately it is blocked and I have to do it as a homework. So instead, today I finished taking screenshots from my step by step plan. I also jot down all the tools and softwares Iâ&#x20AC;&#x2122;m going to use to make this product. Aside from that, I made the plan of the evaluation where I answer questions to evaluate on the plan that I made. The next lesson, I hope to get the music videos and try to arrange them.
Documented evidence 2
Absent
Documented evidence 3 Today has not been quite a productive day. I was supposed to be in the process of creating my movie however I was told I could not follow my plan because I need to include my own footage. Because of this, I have to completely re-do my planning stage. I have to change the gantt chart, the step by step plan and the tools and equipments needed. This should not happen because I asked my teacher to check how I was doing, and he replied that it is alright. However, I have to re-do everything and Iâ&#x20AC;&#x2122;m not very happy about it.
Documented evidence 4
Today I gather all the songs together and make it into one and this will be the music that I will be filming to. The song is a mixture of their best songs and songs on their newest album. I think I spent quite a productive time today on collecting the music and putting them together though it took me a lot of time finished most of it at home. In the next lesson, I plan to start recording some parts according to the song. I will need my camcorder to record and a couple of friends to help out.
Documented evidence 5 Unfortunately, I need to re-edit the song and make it shorter because it is rather too long and it will make my video really long and it wonâ&#x20AC;&#x2122;t fit on my time frame and also it wonâ&#x20AC;&#x2122;t appeal to my target audience. I spend the lesson editing the songs and making the storyboard for filming the songs. In the next lesson, I plan to continue on the storyboard and start to film.
Documented evidence 6
My storyboard doesn’t look good, in fact I think that it will make my video really ugly. I think I have to re-do the storyboard which is cutting off my creation stage because I should’ve done it during the planning stage. This means that I have to postpone the filming stage and will shift everything again. So instead of making a storyboard, I’m just going to make a brief plan and a list of what I’m going to film. In the middle of making the storyboard, I got an idea of doing a stop motion instead of doing a mixed music video, which will take more time. To do the stop motion, however, I need to know the songs that will go in first.
Documented evidence 7
I decided to put everything straight away to imovie instead of doing it in Garageband. In Imovie, you can do almost everything in Garageband when putting the songs together. I put stills and try to put the music together. I’m not very happy with my work today because the music doesn’t work really well together and it will need a lot of adjusting to do. Because the music isn’t finished, I can’t really do the planning and filming.
Documented evidence 8 Today I figured I need a little break from putting the music together. Since I already downloaded the music videos from home and already have it in my laptop, I try to cut them into clips of the band instead of the unnecessary bits from the music video. They are still really rough and Iâ&#x20AC;&#x2122;ll try to edit them at home to really cut into the parts that I really need for the music since my movie has a limit to keep the target audience interacted. I think today is quite a productive day putting and cutting the music videos together. I also got an idea on how to start the introduction; using slow songs and texts at the beginning of the movie. I hope I could interpret that into the movie the next time I work on this again.
Documented evidence 9 Today I start on using keynote to make the title and the â&#x20AC;&#x2DC;quotesâ&#x20AC;&#x2122; to start of the movie. I used my favorite font; bebas neue and come up with the quotes myself. It took a while to think of the opening quote, so I left that blank and try to select some footage for the introduction. After that, I try to edit some parts of the song from the imovie. Iâ&#x20AC;&#x2122;m really close to the deadline now and hope I can finish the movie even though it will take sometime during the weekend.
Documented evidence 10
This is done at home and I definitely have a lot of things to do before the deadline. I cut more footage from the music video and now I will have to put them together. At first, I put the music all together. Then, I start hearing the lyrics from the song and draw pictures with literal meaning. I then cut them out, color them and put them in a white background. After that, I pick up my phone and take photos of them frame by frame as they move. Then, I upload the photos to my laptop through the connector. Then I put them into imovie, rotate them and make them fit as well as change the duration of each picture. I put the contacts in and edit the whole movie today. Iâ&#x20AC;&#x2122;m glad that the project is done but it sure take a lot of time and effort to finish the project even though the end product is really disappointing.
Evaluation
evaluating my performance at each stage of the design cycle
Investigation- At this stage of the design cycle, I’m supposed to investigate the problem, research already-existing band promotion and investigation. I also made the design brief and design specification as well as conducting a client interview. . I think the information in the investigation stage is quite detailed and my analysis for the case study is also fully explained. I’m quite lost half way on doing the investigation stage; to follow the example or the to-do list because they are completely different. I decided to follow the example instead because I’m more familiar with that layout. I also went to the design stage first before finishing the investigation stage because I didn’t manage my time quite well. A way to improve this stage if I have to do it over again is to make my own to-do list and set up goals of what to do each day to be more organized and so the time is well managed and I wouldn’t clash with another deadline. Design- During this stage, I made 6 different designs with website, poster and movie. At this stage I also have to evaluate my design from the specifications and ask for a peer review on which one she thinks is better. Following that, I have to choose what design I’m going to choose and why I choose it. I personally think my design is very pathetic and not professional at all. It is not at all convincing or detailed to be followed easily. I could improve this stage of the design cycle by making better designs that are innovative and aesthetically pleasing. I should also design in better detail especially for the movie because it really struggled me during the creating stage. Plan- In this stage, I have to make gantt charts, step by step plan, list all the equipments and materials I think I’m going to use to make the product and make a justification to my chosen design. I think this is the stage that ate most of my time even though it’s supposed to be simple. At first, I made a step-by-step plan in words, but half way through, I was told to do only pictures and not words at all and that really mess with my gantt chart and time management. Aside from that, in this stage, I was told that I could not follow my design because I have to include my own footage so of course I have to change the step- by- step plan again. Unfortunately, I have to do that during the creation stage and that eats up my creation stage. I don’t have to make a lot of changes to the tools and equipments needed because they’re quite similar. I think my evaluation of the plan is quite detailed, though I should elaborate more of my details. I think I should double check before making them and get them checked half way to make sure I’m on the right track. I should also finish unfinished parts at home as homework so I don’t get left behind. Create- I did not really follow the plan and is really messed up in the time schedule. In this stage, I pretty much have to make the product and put documented evidence for every time I make it. For the first few lessons, I have fallen behind because I need to re-edit the plan. Aside from that, my storyboard isn’t quite detailed so I have to make another one though I end up not using it because of last minute change of plans. My documented evidence isn’t detailed enough and not enough screenshots. To improve this, I think I need to put arrows and little descriptions of what the screenshot is supposed to capture to not confused the audience. I also have to manage my time and do most of my work at home. Evaluation- I think this stage is very important because you are ‘forced’ to evaluate which means I have to think into every little aspect of each stage and evaluate what I did right, what I did wrong and what I could improve. I think my evaluation stage is quite detailed because I try to answer those three questions and type down how I did during that stage. I could improve this evaluation by supporting it with pictures because a bunch of words would look really boring.
YES NO
Testing: meeting specifications
Specifications
Justification
Success?
Why/Why not?
Software
I would probably use Imovie which is an easy software to make decent movies
This is successful because I use Imovie and it really helped that I’m familiar with it
Time
Making the product should be less than a quarter
We are done with it a few weeks after the second term and time management is a problem while making the product.
Size
The movie should’t be too big but have to be in good quality.
The duration is kept to a very short time, which means the file size is not too big and the quality is quite decent.
Aesthetics
There should be lots of clip and good quality pictures. The fonts and colors should be appealing and easy to read.
The movie isn’t really professional- especially because of the stop motion. The font of the last few seconds is also very bad.
Target Audience
The movie should be attractive for young adults
I think the stop motion made it a little childish but I think it is still quite attractive for a young adult age ban.
Function
The function of this video is to advertise the band by including their songs in the video.
I included their top songs in the video and that should advertise the band.
Purpose
The purpose of this video is to get more people to be interested in the band.
I think the movie is quite interesting and unique in its own ways and I include their top songs- and the music should speak for itself.
Cost
Making the product could not exceed the limit of 4 dollars
I didn’t use a lot of things, just paper markers. Computer softwares, camera and stuff like that, I already own.
Durability
After a while the product needs to be re-updated because there are new songs and music videos that can feature in the movie.
Some of the songs that feature in this song is already 10 years old but is considered a classic and it’s one of their best. Even if they make new songs, this advertisement can still promote the band because it doesn’t have to be the most recent songs.
Ease of Creation
The product shouldn’t be very hard to make because the footage are online and so are information and pictures.
It isn’t very hard to make because all the materials are already there and everything is mostly in the internetand some I have to film myself.
successful, least successful & problems Successful- I think the most successful stage is the investigation stage. Even though I didn’t do it on time, I think I wrote everything in detail. I include relevant information in this stage, of which I have analyze (such as in the case study.) I also cited my work properly using the MLA system. Another success that I found is in the planning stage, because I do it effectively and finished that stage before the due date- which I’m really proud of because time management is one of the many weaknesses while making this project. In the design, I evaluated against specification well as well as writing the pros and cons to every design. In the planning stage my most successful point is the gantt chart that is very well thought of. Least successful- The least successful thing during this project is the time management and trying to get everything done on time. Another one is the idea of what I should do when I run into problems. During the investigation stage, the least successful part is the when creating the specifications because I get confused in ‘purpose’ and ‘function’ and might have put in a wrong answer. In the design stage, I think my designs are really ugly and completely not creative. Aside from that, they are not detailed enough to follow (like the movie storyboard) which shouldn’t happen because that is the product that I’m making. The planning stage step by step plan isn’t easy to follow because it’s harder to use screenshots than using words because you have to go through everything and screenshot them which is I think is not necessary. In the create stage, a lot of things go wrong, one of which is the time management, and the finish product itself. I don’t think my client will like it because it is too kiddish for their target audience. Another least successful point is that my finish product doesn’t really follow my original design or my modified design. When creating the product and mashing the songs together, I find it really hard to mash them up properly so it won’t cut in the middle, so the song for the movie at the end does not flow smoothly. Problem- There are a lot of problems that I have to through. During the investigation stage, I get confused on which one I have to followthe to-do list or the example given. That really slow me down in making the investigation stage so I postpone it and try to work on design and then come back to it, by following the example which is the steps i’m familiar with. In the design stage, my designs are really bad and I don’t have a lot of choices to work with when I’m creating the product. The movie storyboard, i think, is the worst design because it is not detailed or aesthetically pleasing- because it’s hard to get a picture of the movie before starting to make it. The problem I run to in the planning stage is the step by step plan because I was told that I could not do my design that I made- because it has no footage of my own, and apparently I need that in the movie. This means, I have to modify my step by step plan and have to ‘eat’ the time from creating the product. During the creating stage, I also run into time problems and find it really hard to mash the songs together.
Modifications/ improvements of product - Manage the time properly so everything will not clash into each other. - Make the drawing for the stop motion better (not stick mans!) - Try to use a DJ software to mash up the songs; so they will flow smoothly - Use a tripod when taking the pictures so the sizes will not move - Use better sound effects and more songs that will promote the band
impact on the environment and society
Making the movie impacts the environment, though not quite directly. First of all, I need a laptop to make the movie. The laptop is made by extracting materials from nature, thus is an impact to the environment but it shouldn’t be a big impact because I already have the laptop for quite a while. The laptop also lets out toxic elements when used and will affect the environment, though it doesn’t make a huge difference. To power up the laptop, I will be using coals to produce the electricity and it will affect the environment because coals are limited and when it became electricity it pollutes the environment. Another impact is using the wireless internet, which also needs electricity. After the product is made and distributed, it will hopefully promote the band further. If the fans listen to the song and liked it, they will probably buy the CD and tell their fans, which results to having more fans for the band. That way, fans can see how good they are and start promoting them directly or indirectly to their friends.
client feedback
I thought the video was really creative and it showed off your stop-motion skills. It blends the band’s image and music into one really awesome video. You also included relevant information like their songs, social media links and where to get their CD. The video itself wasn’t to long so people won’t lose interest. I thought the movie was nice but more information about the band would be more interesting so we could relate to the members. You could also include the band member speaking. I think the stop motion was really cute and makes the movie memorable. I’d give this movie an 8/10. - Monica
FINISHED PRODUCt