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Love is in the air. Literally. Especially true if you find yourself hanging out anywhere that someone is imbibing in cannabis. That’s because cannabis has love-inducing properties and exerts profound effects on human social behavior, according to researchers at the University of California, Irvine (UCI). I don’t think this is much of a surprise to anyone who partakes in cannabis. But it may surprise those who don’t. In a 2015 study called “Endocannabinoid signaling mediates oxytocin-driven social reward,” UCI researchers discovered a link between the “love” or “hug” hormone (oxytocin) and the effect of cannabis on human behavior that improves interpersonal bonding. The study’s findings show that social contact increases, whereas isolation decreases. That’s because oxytocin triggers the release of a chemical called the “bliss molecule” (or anandamide), which helps to activate brain receptors and increase happiness and motivation. Testing this theory on mice showed that those who were given cannabis, which stops anandamide deterioration, reacted as they enjoyed spending time with their mice mates much more than mice who were served a placebo drug. Cannabis users just don’t feel blissful toward their fellow man. An infusion of cannabis can also infuse your love life. A 2019 study published in the journal Cannabis found heightened intimacy among couples who use cannabis together. Researchers at the University of Buffalo and University of Houston asked 183 heterosexual couples to participate in a 30-day diary study. Participants qualified for the study if they were regular cannabis users (defined as using marijuana two or more times per week). During the 30-day test period, researchers asked participants to keep track of all the times they used
marijuana, as well as all intimacy events, via a mobile app. Researchers then analyzed the data to see whether intimacy events coincided with cannabis use. Their findings suggest that concordant or solo cannabis use can positively impact relationship intimacy. “Using two different methods of analysis, we found robust support for the positive effects of using marijuana at the same time as or in the presence of one’s partner on subsequent experiences of intimacy,” concluded the study’s researchers. All of this research brings us to the he{art} of our February issue. Cannabis users find bliss not only in their relationships, but also in their artistic passions. Visual artist Ashleigh Popplewell has recently refocused her talents from creating fan art to making original art drawn entirely from her imagination. elevate writer Josh Bell profiles Popplewell and her latest work on page 6. Finding the he{art} in cannabis also applies to chef Chris Rodarte. The chef has combined his passion for sushi and cannabis to start a new endeavor called CannaBushi, an events company offering classes and parties focused on using Japanese techniques to infuse THC/ CBD into sushi. We share Rodarte’s story on page 9 and he shares his recipe for a delicious sushi roll, the Fiery Shinzō (Heart) he created just for elevate readers, online at elevatenv/post/fiery-shinzō. Chef Rodarte’s goal was to create something easy and fun so you and the one you love could prepare a special infused meal together. Let me sign off by offering readers one bit of advice. When February 14th rolls around and you are planning something for that special someone in your life, consider including cannabis in your recipe for love and intimacy.
Let’s talk cannabis.
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elevatenv.com | february 6
OF BEASTS AND BONES Visual artist Ashleigh Popplewell finds herself drawn to anatomy in latest series By Josh Bell
I
f you’ve been to a comic-con in Las Vegas in the last several years, chances are you’ve seen Ashleigh Popplewell. The Vegas-based artist has been a fixture at comic-book and pop-culture conventions since 2009, not long after she moved to town. A lifelong artist, Popplewell started making the convention rounds just as both comic-cons and pop-culture fan art exploded in popularity, and she built up a fan base with her prints, stickers, bookmarks and other items featuring characters from properties like Lord of the Rings, Star Wars, The Walking Dead and more. “Around that time, I think was when people started to realize this is something new and exciting, because nerd culture was getting popular,” Popplewell says of what drew her to conventions and fan art. “And then, of course, there’s a lot of artists who perhaps didn’t know how to go about making their own art popular, so they did the fan art thing and got sucked into it as well, like I did.” Before she started drawing pop-culture pieces, Popplewell studied art in college, graduating with a degree in painting (with a minor in printmaking) from the University of Alaska Anchorage. When she moved to Vegas in 2008, she exhibited her original art in local galleries before getting involved in the convention scene, and her transition into fan art happened almost by accident. “I got
a job on the Strip at this place called Photo Magic, which is where you Photoshop people’s faces onto celebrity bodies. I was like, this is a great way to use my art degree in Las Vegas,” she jokes. A co-worker suggested she look into working on trading cards, and her first professional piece of pop-culture art was for a series on Golden Age superheroes by trading-card company Breygent. Trading cards led to conventions, and soon Popplewell was building a fan base of her own, for detailed, painterly pieces featuring familiar characters. “I was a little bit different from a lot of the artists at comic cons in artists’ alley, because even though it is fan art, I have ethics about it,” she says. “I only draw the things I’m a fan of.” So, she drew on her love of 1980s fantasy movies to specialize in art inspired by properties like Labyrinth and The Dark Crystal, in addition to more well-known characters. After a decade of success in fan art, though, Popplewell is refocusing on her original art. Check out her booth at an upcoming convention (her next one is WonderCon in Southern California in March), and you won’t find superheroes or zombies. Instead you’ll see the detailed anatomical studies of Popplewell’s current Beasts & Bones series, or other pieces drawn entirely from her imagination. “You have that hot minute where you can do something new that nobody else is
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doing, but eventually somebody’s going to start doing the same thing,” she says of getting burned out on fan art, even of her favorite properties. In her art and her life, Popplewell is all about balance. Although she’s been a successful artist for the past 10 years, she still works as a massage therapist (which she’s been doing since 2013), and since October 2018, she’s also worked as a budtender at The Dispensary, at Decatur and Hacienda. “Balance is always good,” she says. “It’s really nice to be able to not have all the pressure of your income be on your artwork. For me, I want it to be a pure idea and concept that’s not influenced by anything.” Both of Popplewell’s day jobs dovetail with her artistic interests in the natural world and holistic health. Taking a job at The Dispensary was a logical progression in her enthusiasm for cannabis, which she uses both for medicinal (managing depression and anxiety) and creative purposes. “I guess you could say it calms my inner chatter down,” she says. “I’m able to just be in the moment.” Since she first obtained a medical card, she’s been continually learning about what works best for her. “Once I became a budtender and started learning more about it, now I can help people like me, while at that time I knew nothing,” she adds. For creativity, she recommends a strain called Blue Dream, with a terpene mix of myrcene and alpha and beta pinene. “It’s interesting when you take the stress off of you and then you are a little bit more focused, you can be really creative and really dig into painting or drawing or whatever you’re working on,” Popplewell says of the effect it has for her. That careful consideration is a far cry from her experimentation during art school. “In college we didn’t know what the strain was,” she laughs. “It was whatever the dude down the street had.” Popplewell, who grew up in Kentucky and still has family there, isn’t shy about her cannabis advocacy, frequently posting social media videos about what she uses and how it helps her. “[Kentucky is] a very religious place, so a lot of my family members are pretty religious,” she says. “It’s basically all bad for them.” That doesn’t deter her from spreading the word, though, and some people have started to come around. “There’s backlash in that way, but also a lot of interest and a lot of questions from people that I never would’ve thought would even remotely be interested,” she says. “That’s how you can break down those barriers anyway. You become more comfortable with it because you learn more about it.” As she moves into a new phase with her art and with her life, Popplewell sees cannabis as key to her creative and personal development. She’s considered working cannabis into her art, possibly in conjunction with The Dispensary, and she finds fulfillment in helping others feel better via massage and cannabis. She’s come a long way since those marathon stoned painting sessions in college. “When you see the therapeutic benefits,” she says, “all of a sudden it’s like, the caring science of weed, not just ‘Let’s party!’” Find more of Ashleigh Popplewell’s art at ashleighpopplewell.com.
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THE ART OF SUSHI
Fever
CannaBushi chef Chris Rodarte infuses his passion into Japanese bushidō By Beth Schwartz
february | elevatenv.com 9
In celebration of Valentine’s Day, CannaBushi chef Chris Rodarte created a special sushi roll for elevate readers called the Fiery Shinzō (Heart). Chef wanted to create something easy and fun so you and the one you love could prepare a special meal together on February 14th. The recipe can be found online at elevatenv/post/fiery-shinzō.
“Sushi found me at a time in my life when I didn’t know what to do. I was lost and I had nothing to look forward to and it gave me something to focus my life on. I fell in love with it, so I dedicated my life to it,” explains Chris Rodarte, 38. So enamored with the Japanese artform, Rodarte has been traveling across the U.S. for the better part of the last decade in pursuit of his mastery of sushi. “Basically, sushi is bushidō, which, technically, the literal translation would be the way of the warrior. CannaBushi is the Cannabis Warrior of Sushi,” explains Rodarte of the code of honor and morals developed by the Japanese samurai. “I am taking these Japanese arts, these skills, the study of the blade and lessons and knowledge that have been passed down through generations and now I am infusing it with cannabis to create a culture of a famously loved food for the future.” Rodarte’s sushi pursuits started in Venice, Florida at a restaurant called Fins at Sharky’s. From there Rodarte started making his way westward. A friend who Rodarte worked with in Atlanta encouraged him to see what he could make happen in Las Vegas. So three years ago he sold his Land Rover and all of the things he owned while in Chattanooga, Tennessee and headed to Sin City. Like many who have come before him to seek their fortunes on streets seemingly paved with golden opportunity, Rodarte was able to make things happen quickly. “I worked at a couple of places and I got a job at the Bellagio where I worked for chef Akira Back at Yellowtail. That was great. It was an honor. I thought that was the pinnacle of what my life would be,” enthuses Rodarte. “It’s huge to go from nothing to living in your hammock to getting a custom fitted chef coat working for the Bellagio. I would sit in awe of what I had accomplished going to and from work every day.” But sometimes what we think is the pinnacle is just a stop on the way up. “But I had dedicated my life to that so much so that unfortunately my health had gone downhill while working there and I had to choose between my health and my career and I chose
elevatenv.com | february 10
my health,” says Rodarte of his five-month stint at Yellowtail Japanese Restaurant. “I got hurt and ended up in the hospital and was admitted for six days. I had developed a venous skin ulcer on my ankle and kept on working, causing my blood to go septic. I almost had a bone infection which would have been really bad. It almost cost me my life.” Describing his situation as “struggles of modern-day America,” Rodarte did not have insurance so he had to go to a wound care center in Pensacola, Florida to get treatment. It took three months for his foot to heal, in turn forcing him to regroup and revisit his life plan. Having cooked with cannabis for 10 years and made sushi for the better part of a decade, a lightbulb went off. “I’ve always done some type of infusion so it never kind of clicked for me to make it into my own business. I’ve done it off and on for about five years. In 2019 I decided to do it the right way and make it a business.” And CannaBushi, an events company using Japanese techniques to infuse THC/CBD into sushi, was born. “It’s a whole new world of science and that’s where I am at. I feel like a mad scientist of sorts,” Rodarte says of combining his knowledge of cannabis with his love of sushi. “I am really into the science of cooking with marijuana. I have infused sugars. I have infused salts. I can infuse absolutely every aspect of the roll. Everything can be infused, it’s just how you do it.” Everything is custom prepared for the dinners and private events Rodarte orchestrates at CannaBushi. “I set up and do everything fresh right there. I deliver that freshness of sushi with the infusion,” explains Rodarte, noting that the cannabis potency of each dish depends on what experience the consumer wants. “I can vary the dosage to each person that I serve. I start with infused rice for the novice with regular crab. For the more experienced, I am going to infuse the rice, the crab, the fish, and the sauces—I’m going to infuse every aspect to give them a custom-built experience for their endocannabinoid system and they get high.” His goal for his patrons is “to medicate and elevate. I like sticking with a nice hybrid because I don’t want to couchlock you. I can find a plethora of them with different varying effects.” Rodarte always starts with 10 milligrams of cannabis and goes from there. “Ten is a great number for normal people. I want them to enjoy their meal and not get messed up off one roll. I want people to enjoy my sushi as well as the effect of adding marijuana.” The CannaBushi chef also employs CBD (cannabidiol) in his dinners and special events, using CBD flower from Happy Hemp Farmacy out of Chattanooga. Rodarte recently prepared a dinner for two couples and because of their jobs one couple could not have THC, so he made CBD-infused sushi for them and THCinfused sushi for the other couple. “That’s why I love it so much. I get to use my skills as a sushi
chef, use my scientific knowledge of the endocannabinoid system and I can make you a tincture that can make you smiley because of the terpenes and everything we have available in this plant,” enthuses Rodarte. “We can pick and choose what we are gonna do to that person’s body to give them a great experience. If they are stressed out, I can deliver them a calming, relaxing meal.” Rodarte’s artistic passion for sushi inspired innovation in the post-meal treats arena. “I dropped the very first THC/CBD infused dessert sushi roll in America that I called the Reba Roll,” he says. “Basically, I infused the Rice Krispies with Sour Diesel and made nori out of it, which is the seaweed. Then I filled it with Tropicana cookies, terpene-infused whipped chocolate mousse with strawberries and banana inside and on the outside. It also had chocolate syrup and freshly grated white chocolate with golden sultana raisins and slices of strawberry. I made that for “professionals” because it was so strong.” Rodarte made the Reba Roll a little stronger than he usually would because he likes for people to share. “In the Asian culture all the food goes on the table and everybody shares. I wanted at least one of the items to be definitely shareable to keep that tradition and culture alive.” The Asian cultural tenet of sharing has definitely become part of CannaBushi’s DNA. “I would love to be able to provide my products in sushi restaurants and teach sushi restaurants how to infuse cannabis. The CannaBushi brand belongs to me, but I believe it is something that ultimately belongs to everyone that loves its culture and needs to be shared with the world. I need to embrace that and instead of needing to open my own restaurants, well, maybe one in Las Vegas, why not share it with the masses and let everybody reap the rewards of science?” he wonders. “I am just humbled. It’s easier to be humble, thankful and grateful than greedy.” As for his goals in the coming decade, Rodarte’s ambitions are many. “I want to have a brand that’s globally recognized as a forerunner in sushi and cannabis that sells products to not only people, restaurants and chefs in North America, but to the world,” he says. His global goals include developing a CBD line of vinegars and sauces that will be released this year, followed by a cookbook, and finally a THC line of products is scheduled for 2021. “I will have the products available that they can use to infuse in the cookbook. Instead of trying to teach someone to make a sauce, I will just provide one and they can go from there,” he says, adding that “it’s already hard enough to do sushi so let’s keep it fun and exciting.” With so much on his plate, Rodarte is not deterred. “I take great pride and tremendous passion in my art as well as my brand. This life is truly a unique experience with great opportunities for people who have a dream. I’m just working hard to make them all a reality. I want to shoot for the stars because the sky is not the limit anymore. Worst thing is you land on the moon and that’s still stellar in my book.”
february | elevatenv.com 11
With a Little Help from His Friends...
elevate writer spends “all day and all of the night” at Rock ‘n Roll Fantasy Camp By Danny Axelrod
W
When I was a kid, camp was a place of dread for me. The food was on par with the school’s cafeteria, arts and crafts were so boring you wanted to be back in school, and the bathrooms were outhouses that required a full nature hike to reach. Then there were the counselors; either awesomely stupid Dudley Do-Rights who actually took the “camp spirit” seriously, or out-and-out bullies who sadistically terrorized their younger charges. Who knew that when you grow up, that’s when camp gets badass!?! David Fishof’s Rock ‘n Roll Fantasy Camp allows such once-tortured campers the kind of Lord of the Flies opportunity to live out their amplified dreams sharing the stage with some of the biggest names in the business. Last fall, they held a camp that any Beatles fan would be remiss if they missed: a chance to perform Sgt. Pepper’s Lonely Hearts Club Band live with Cheap Trick. I pleaded, cajoled and hounded this very publication until they said ‘yes,’ then I packed a bag and rolled a spliff, and headed for zee (North Hollywood) hills to get high with a little help from my friends. The camp runs out of a North Hollywood rehearsal studio that’s just a quick hop from Vegas to Burbank, you bunk at the not-too-shabby Sheraton, and end-of-camp “show nights” take place at legendary Sunset Strip venues like the Viper Room and Whiskey A Go Go. Arriving on a Thursday afternoon right as camp was about to start, I was given a lanyard and told which “band” I would be in. That’s how it works; you tell them ahead of time what instrument you play and what skill level, and they assign you to a “jam room” accordingly.
The camp was full of guitarists, so I had to borrow my buddy’s bass and channel my inner Derek Smalls from Spinal Tap among a quartet that included a hedge fund manager, a certified financial advisor and, well, I honestly can’t tell you what Mike on drums does for a living. I only know it helps provide the pent-up rage that drove his Bonzo-like beatdowns of the drum kit. Every band is assigned a counselor. These are seasoned pros who have made a name in the business, albeit not the names we may readily know. Folks like Teddy Andreadis, who’s worked with everyone from Carole King to Alice Cooper (imagine that super-group) and Sabbath and Ronnie James Dio vet Vinny Appice. There’s former The Firm bassist Tony Franklin (remember when Jimmy Page grabbed Paul Rodgers and started a band after Led Zeppelin called The Firm? Go to YouTube and look it up, I’ll wait) and Vixen axe-woman Britt Lightning. Our Mötley Crüe (nope, nobody from that band) had been assigned Derek St. Holmes, the power vocalist who sang anything you remember from Ted Nugent (before you remember how Nugent has become a red state caricature of modern day ‘Murica). St. Holmes would be our guru in the studio and on the stage. With our core unit assembled, we set out trying to figure out what songs we were going to play. The camp had already decided what Sgt. Pepper track each band was going to play, and there was a dozen or so bands at the camp. We were assigned “With a Little Help From My Friends,” but were responsible for coming up with a three-song set to play in addition to our time on stage with Cheap Trick. With Derek’s guidance (the guy was really a good band manager), we ended up with a version of
early-era classic “I Feel Fine” (notably with a one-two goosestep backbeat that made us sound like we were batting clean-up in a country western bar), “Back in The USSR” and, funny enough, the Kinks “All Day and All of the Night.” In between jam sessions, there were chats with folks in the Beatlesphere, like Wings drummer Denny Seiwell and legendary Yes drummer Alan White (who played on John Lennon’s Imagine album). These were pretty interesting peeks behind the curtain at Lennon and McCartney, two of the greatest songwriters of the last 50 years. For instance, at one point while working together, Paul told Seiwell, “You know, the Beatles was always John’s band.” That’s a funny thing to hear from the guy who ended up coopting the band in its later days, as John disengaged. One of the hardest things to do right is to come up with a band name. How do you pay homage to the band that brought us together while irreverently putting our own stamp on it? There were some good ones like Prudence and the Piggies (which featured an actual Prudence), and some were not so great like the Night Trippers. We erred on the side of the cheeky and called ourselves A Day In Your Wife. And, so, we took to the elevated drink coaster that is the Viper Room stage for the first night of live performances. It was a solid runup to the main event, Sgt. Pepper with Nielsen, Zander & Co. on the following night. A word about Cheap Trick: them being a part of this whole camp is no random thing, and a stroke of Rock ‘n Roll Fantasy Camp genius. Besides writing some of my favorite party anthems when I was growing up including “Surrender” and “I Want You to Want Me,” you may remember that they had a two-week
Vegas mini-residency called Sgt. Pepper Live in 2009 playing the album front to back live. Who better to play Beatles music with? A word about Whiskey A Go Go: more than the Roxy and possibly even the Hollywood Palladium, no Sunset Blvd. venue has had such prominence through several reinventions of rock and roll throughout the years. As Cheap Trick lead singer and rhythm guitarist Robin Zander commented entering the backstage green room, “Courtney Love was right over there the last time I was in here.” (Maybe that quote doesn’t quite sum it up, but I thought it was pretty cool because I was the only person who heard him say it.) This is another thing that puts this camp over the top for the recreational rocker, the chance to play on one of music’s most iconic stages. And play we did, to a packed house during a threehour performance that allowed every band in the camp their spotlight. We were the third band up, and I just remember looking over and seeing Rick Nielsen playing guitar and Robin Zander singing backup and thinking to myself, it just doesn’t get any more real than this. Then I looked at my bandmates, and we were actually playing together like a group and not a bunch of strangers who had been thrown into a room with amps and a drum kit just a few days ago. It wasn’t just rock and roll fantasy, it was rock and roll heaven, as we pulled off our song without a single f&%k up. Even the financial advisor sounded about as good as he had during the whole camp. We may have only jammed that one song with Cheap Trick, but the memories and friendships I made in just the space of a few days left me feeling fine.
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elevatenv.com | february
r o f e m i It’s t
Pardi Gras!
Celebrate and elevate throughout Mardi Gras’ carnival season
M
by Justin Alexander
ost of February is consumed with raucous Mardi Gras celebrations that culminate on Fat Tuesday, February 25th. Because the following day is Ash Wednesday when Lent begins, Fat Tuesday is a day when people eat and drink everything and anything they want. But it’s not just Fat Tuesday that deserves a party this month, there are many holidays in February that demand celebratory feting including Groundhog’s Day, Valentine’s Day, and there’s even an extra day (Saturday, February 29th) this year to make merry since it’s a Leap Year. With this in mind, we asked local dispensaries and cultivations to submit celebratory products that would bring revelry to any parties you might be attending or for any you are planning to host of your own. Local cannabis purveyors came through with recommendations for a variety of uplifting products that range from sweet treats and resins to tincture and flower. Laissez Les Bons Temps Rouler!
DREAMLAND WHITE CHOCOLATE WITH RADIANT RASPBERRY Nothing says Mardi Gras or Valentine’s Day quite like a rich confectionery treat—and even better when it is infused with cannabis. Since tradition says Fat Tuesday is really your last day to eat all the decadent foods, you’ll want to gobble up Planet 13’s Dreamland White Chocolate with Radiant Raspberry squares. With each bite relax into a blissed-out state of revelry. “We created a delicious single-origin craft chocolate and pure cannabis distillate mingled together to provide the highest caliber of flavor and effect,” says Planet 13’s Brandon Zimmer of Dreamland. “Consumers are immediately intrigued with our packaging and branding where they can find fun and unique flavors that match each occasion.” He points to limonene as being the power behind the product and each square has real raspberry as an ingredient and a perfect pale pink hue. Be prepared to experience the delicious silkiness of white chocolate combined with a euphoric, talkative buzz.
REMEDY’S BIO-DIESEL LIVE RESIN SUGAR, LIVE RESIN SAUCE AND FLOWER
KYND TINCTURE When you really want to set the mood for an amazing event, reach for a KYND tincture, which can be easily added to anything you are imbibing and is available in three different formats: 300mg CBD, 1000mg CBD, and 2:1 CBD to THC. “An infused tincture is ideal, as it allows for complete control in your celebration. Tinctures can be easily and discreetly added to food and drinks for effects that are long lasting yet slower to kick in, or you can take it sublingually for a faster onset,” says KYND’s David Robison. What separates this product from the pack is its great taste. “Tinctures have a reputation for tasting bad, and that’s likely due in part to the alcohol that’s often used. While masking the flavor of cannabis itself is tricky, our goal was to create a premium product that was both effective and mild,” says Robison. “We avoided the alcohol base altogether, and we opted for the purest ingredients we could source for potency and pleasing in taste.” The main terpene in KYND’s tincture is limonene, which brings in a citrus scent and flavor of lemons, oranges, limes, grapefruits and cannabis. “It’s believed to elevate mood and
february | elevatenv.com 17
It’s always a party when using Remedy’s Bio-Diesel strain with its potent effects and balanced high. Its strong onset hits even stronger when consumed as a live resin or sauce, a more highly concentrated version of the flower. A four-way cross between Sour Diesel, Sensi Star, Original Diesel and NYC Diesel, users can expect a heavy diesel taste with peppery flavor after every inhale. What makes it so uplifting is its terps, especially present in the sauce version. “Limonene is great for elevating mood and relieving stress,” says Justin Van Dyck, Remedy brand manager. “Terpinolene is less prominent but has uplifting effects.” It is perfect for a Fat Tuesday feast because of the high level of THC and myrcene, which gives patients the munchies and then transitions into a numbing relaxation. “This strain is no joke. Heavy smokers love its fast onset warming body highs but are left cerebral enough to celebrate—perfectly balanced for [having a good time],” Van Dyck says. Mental and physical relief get you ready for a true celebration and much like a party it will take you from a cerebral rush to a burst of energy to a calming lull.
contribute to stress relief, and it also boosts the absorption power of other terpenes through the skin, mucous membranes, and digestive tract,” says Robison.
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elevatenv.com | february
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Mardi Gras is a magical time and it calls for a magical treat. So for a little bit of hocus pocus, reach for Evergreen Organix Magic Bar. Sweet caramel batter is topped on a graham cracker crust and layered with coconut flakes, chocolate chips and butterscotch morsels. “We wanted to give the consumer something completely different than what was currently on the market. When this product was created, we were in the process of removing another edible from our menu that contained coconut. We knew we wanted to keep coconut around because it was so diverse and unique, we just needed to figure out how,” Evergreen Organix’s Jillian Nelson. “This baked good is actually made with canna-butter. Our canna-butter is made from our own natural living, no-till soil cannabis.” Since it is made with canna-butter it does keep a lot of cannabis’ natural essence, which means various cannabinoids are still present in the final product including CBN, CBG, and CBD. “Because a Magic Bar is truly magic in your mouth, I believe it gives the consumer almost a nostalgic feeling,” Nelson says. “The Magic Bar has so many sweet flavors in each bite, it reminds me of something sweet and special your grandmother would make you on your birthday.”
FLORAVEGA’S WHITE TIE FLOWER If you are looking for an uplifting way to kick off your Mardi Gras celebration, try White Tie flower from FloraVega, a cross of Desert Snow and Mai Tai. “We created White Tie in pursuit of a sativa strain that would reflect the two popular strains. It boasts the terpinoleneforward aroma of Mai Tai with the high THC content of Desert Snow,” says FloraVega’s Sam McAdam. “White Tie provides an uplifting enjoyable high that is great for social gatherings and won’t slow you down.” The first thing you will notice is the smooth minty aroma which enlivens the senses and then bask in the delicious terps such as limonene and linalool, which provide mental relaxation and mood enhancement. There is also pinene, which will keep you focused while terpinolene, myrcene and caryophyllene provide the mental and physical effects like pain relief, couch lock, sedation and stress relief. “White
Tie’s terpenes are ideal for a celebration, the mood elevation of limonene, combined with terpinolene and pinene leave users uplifted and at ease,” McAdam says. “The strain provides a social, uplifted high without knocking users out, ideal for celebrating anything, anytime.”
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FORBIDDEN FRUIT AND MADMAN OG FLOWER, STATE FLOWER In the spirit of Mardi Gras, try State Flower’s Forbidden Fruit and Madman OG. “Everyone is different in what they may look for, effect-wise. If you’re looking for more of an uplifting feel, limonene and pinene can help you be alert and upbeat. If you like to wind down for a chill vibe, linalool and myrcene can offer those relaxing body effects,” Stone says.
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Fat Tuesday only comes once a year and the best way to kick off the festivities is to infuse your adventure with celebratory THC. 8|Fold’s Spray Tincture provides a metered 3.5mg dose that’s as shareable as it is easy to use. “We set out to find the happy place where micro-dosing, taste, and discretion live in harmony,” says Matthew Janz, director of THC marketing, The+Source | Nevada Organic Remedies. “With naturally derived flavors and the sweetness of stevia, we’ve developed a line of deliciously powerful and discreet tinctures ranging from our invigorating Lemon Ginger Spray Tincture to our refreshing Peppermint Spray Tincture.” Limonene is known for its mood elevating and euphoric properties and is often associated with the energetic effects it can produce when teamed up with cannabinoids like THC. “This is definitely the terpene you’re going to want to get you ready for proper Mardi Gras merriment. Fortunately, our Lemon Ginger Spray Tincture boasts around 5mg of limonene and with an easily dosable 3.5mg of THC in each spray, it’s the perfect pre-game for celebration,” Janz says of the pocket-sized party companions. The consistency in dosing plus the discretion of the packaging make it an easy way to lift your mood no matter where you’re celebrating. “Our Peppermint Spray tincture can double as a breath freshener, something that can be a lifesaver before a night out, and our Unflavored Spray tincture provides the opportunity to infuse any of your favorite foods and imbibements,” he says. “That means you can infuse any of your Fat Tuesday gluttonous treats, from donuts to jambalaya, and even your favorite king cake recipe.”
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With a lineage of Cherry Pie Kush crossed with Tangie “most customers gravitate toward Forbidden Fruit because of its pungent orange scent and beautiful, dark purple color,” says State Flower’s Hailey Stone. “With Forbidden Fruit, expect pep from a blend of myrcene and linalool as well as a relaxing, euphoric effect.” “Madman OG is a customer favorite because it is a true hybrid. It can be relaxing without making you tired and uplifted without being wired,” Stone says, noting its lineage is OG Kush crossed with LA Confidential. “Madman OG is one of those hybrids that is good whenever. The myrcene mixed with limonene is what creates a great middle ground.” In addition to being terp forward, State Flower’s products have received the Envirocann designation which means that they test their plants through every phase of growth to ensure you’re getting top-quality flower that has not been treated with any synthetic pesticides from clone to finished flower.
Vert Trinity Chocolates are made for celebrations whether of the merrymaking Mardi Gras or the more romantic Valentine’s Day—between the chocolate, which delivers a release of dopamine and serotonin, and the mood enhancing boost of cannabis. “They are consistently dosed and individually packaged so that no matter what you’re doing, you’ll enjoy a reliable experience you can trust,” says Vert’s NV Sales Manager Margaux Hansberry. “With sativa, indica, and hybrid dominances to choose from, the effects will match your personal needs whether you’re gearing up to celebrate, in full blown party mode or recovering.” The goal in creating this product was two-fold. “Offer a chocolate to the marketplace that not only delivers the incredible strain dominant cannabis experience our fans know and love, but also introduce a delicious century old Belgian chocolate that is smooth and easy to melt into other creations,” says Hansberry. “I personally love that I can melt this chocolate at low temperatures to create my own chocolate dipped strawberries, bananas, or chocolate drizzles while knowing exactly what dosage it will be.” The milk chocolate peanut butter variety was inspired by the classic peanut butter cup. “If mellow and relaxed is more your style, the milk chocolate peanut butter infused with Royal Gorilla will treat you right,” explains Hansberry. “Our milk chocolate variety infused with the sativa Damn Sour is my recommendation to stay uplifted and euphoric while enjoying any activity.”
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DISPENSARY MAP A Guide to Cannabis in Southern Nevada 1. Acres Cannabis acrescannabis.com 2320 Western Ave Las Vegas, NV 89102 702.399.4200
8c. Essence Cannabis Dispensary essencevegas.com 5765 W Tropicana Ave Las Vegas, NV 89103 702.500.1714
16. NuLeaf www.nuleafnv.com 430 E Twain Ave Las Vegas, NV 89169 702.297.5323
23b. The Grove TheGroveNV.com 4647 Swenson St Las Vegas, NV 89119 702.463.5777
2. Apothecarium apothecariumlv.com 7885 W Sahara Ave Las Vegas, NV 89117 702.778.7987
9. Inyo Fine Cannabis Dispensary inyolasvegas.com 2520 S Maryland Pkwy Ste #2 Las Vegas, NV 89109 702.707.8888
17a. NuWu Cannabis Marketplace Nuwucannabis.com 1235 Paiute Circle Las Vegas, NV 89106 702.844.2707
24a. The Source thesourcenv.com 2550 S Rainbow Blvd Ste #8 Las Vegas, NV 89146 702.708.2000
3. Blackjack Collective blackjackcollective.com 1736 S Las Vegas Blvd Las Vegas, NV 89104 702.545.0026
10. Jardin jardincannabis.com 2900 E Desert Inn Rd Ste #102 Las Vegas, NV 89121 702.331.6511
17b. NuWu North nuwu.vegas 1157 Nu-Wav Kaiv Blvd Las Vegas, NV 89124 702.844.2438
24b. The Source thesourcenv.com 9480 S Eastern Ave Ste #185 Henderson, NV 89123 702.708.2222
4a. Blüm LetsBlum.com 3650 S Decatur Blvd Las Vegas, NV 89103 702.627.2586
11a. Jenny’s Dispensary Jennysdispensary.com 5530 N Decatur Blvd North Las Vegas, NV 89030 702.718.0420
18. Planet 13 planet13lasvegas.com 2548 W Desert Inn Rd Las Vegas, NV 89109 702.206.1313
25a. Thrive Cannabis Marketplace thrivenevada.com 2755 W Cheyenne Ave Ste #103 North Las Vegas, NV 89032 702.776.4144
4b. Blüm LetsBlum.com 1130 E Desert Inn Rd Las Vegas, NV 89109 702.536.2586
11b. Jenny’s Dispensary Jennysdispensary.com 10420 S Eastern Ave Henderson, NV 89052 702.718.0420
19a. Reef Dispensaries reefdispensaries.com 3400 Western Ave Las Vegas, NV 89109 702.475.6520
25b.Thrive Cannabis Marketplace thrivenevada.com 3500 W Sahara Ave Las Vegas, NV 89102 702.776.4144
5. Cultivate Las Vegas cultivatelv.com 3615 Spring Mountain Rd Las Vegas, NV 89102 702.778.1173
12. Las Vegas ReLeaf lasvegasreleaf.com 2244 Paradise Rd Las Vegas, NV 89104 702.209.2400
19b. Reef Dispensaries reefdispensaries.com 1366 W Cheyenne Ave North Las Vegas, NV 89030 702.410.8032
25c.Thrive Cannabis Marketplace thrivenevada.com 1112 S Commerce St Las Vegas, NV 89102 702.776.4144
6. Deep Roots Harvest deeprootsharvest.com 195 Willis Carrier Canyon Mesquite, NV 89034 702.345.2854
13. MMJ America mmjamerica.com 4660 S Decatur Blvd Las Vegas, NV 89109 702.565.9333
20. ShowGrow showgrowlv.com 4850 S Fort Apache Rd Ste #100 Las Vegas, NV 89147 702.227.0511
26. Top Notch THC topnotchthc.com 5630 Stephanie St Las Vegas, NV 89122 702.418.0420
7. Euphoria Wellness euphoriawellnessnv.com 7780 S Jones Blvd Ste #105 Las Vegas, NV 89139 702.960.7200
14a. Nevada Made Marijuana nevadamademarijuana.com 3195 St. Rose Pkwy Ste #212 Henderson, NV 89052 702.737.7777
21. Silver Sage Wellness sswlv.com 4626 W Charleston Blvd Las Vegas, NV 89102 702.802.3757
8a.Essence Cannabis Dispensary essencevegas.com 2307 S Las Vegas Blvd Las Vegas, NV 89104 702.978.7591
14b. Nevada Made Marijuana nevadamademarijuana.com 1975 S Casino Dr Laughlin, NV 89029 702.737.7777
22. The Apothecary Shoppe theapothecaryshoppe.com 4240 W Flamingo Rd Ste #100 Las Vegas, NV 89103 702.740.4372
8b.Essence Cannabis Dispensary essencevegas.com 4300 E Sunset Rd Ste #A3 Henderson, NV 89014 702.978.7687
15. Nevada Wellness Center nevadawellnesscenters.com 3200 S Valley View Blvd Las Vegas, NV 89102 702.470.2077
23a. The Grove TheGroveNV.com 1541 E Basin Ave Pahrump, NV 89048 775.556.0100
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elevatenv.com | february
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Knowledge and connections are critical components for success in the fast-growing and extremely competitive cannabis industry. But the emergence of new markets, products and changes in regulations can be difficult to navigate. The National Cannabis Risk Management Association (NCRMA) is hoping to change that with its upcoming event, NCRMA2020, March 2224 at Bally’s in Las Vegas. The association intends to provide clarity and guidance to attendees through a robust lineup of speakers and sessions designed to help businesses grow and manage their risk. Registration is now open, with discounts available for a limited time. Go to www.ncrma.net to learn more. “The industry is craving the leadership and expertise needed to succeed,” said Tamala J. McBath, NCRMA’s chief execution officer. “We are bringing people together to share our knowledge and help them build relationships throughout the industry.” The NCRMA risk management model focuses on providing people the training and resources needed to succeed in the cannabis business. “Members are our focus, and NCRMA2020 is indicative of that,” McBath said. “We think our membership will continue to grow as more businesses recognize the value that our association brings.
Elevating the Conversation with Lowell Herb Co. CEO/co-founder David Elias
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ver the course of his career, David Elias has been a marketing, finance, and technology entrepreneur in several successful ventures. But in 2016, he decided to tackle the cannabis industry. Elias entered the space with the intent to change how the American consumer viewed a pre-roll. Rolling 25,000 joints a day, Lowell Herb Co. has built a business around creating the perfect pre-roll.
What has made Lowell successful? We felt that creating community, creating partnerships with cultivators, being really mindful of all the aesthetic decisions that we’ve made, using natural materials from seed to sale— we felt like if we did that there’d be an opportunity and it got a lot bigger and went a lot faster than we would’ve thought. We launched the first quarter of 2017 and we finished the year as the number one pre-roll with about one-third of the market, about 30 percent market share in our first year. We’ve maintained the number one pre-roll in California, which is the largest, most competitive brand market in the world for cannabis. We’ve kept that going for almost three years now. What’s your secret to maintaining market share? I wish there was a secret because then it would be a lot easier to replicate. But I think that being really sensitive to understanding consumers is really important. We wanted to give them the opportunity for the first time to feel really proud about their indulgence. We’ve got alcohol in these beautiful wood boxes and chocolates that come in this beautiful packaging but then cannabis has been brought to you in a plastic bag and you’re in the corner rolling a joint. So, when we were created three years ago, we were one of the first to do all flower because originally the flower that was used was all from the bottom of the bag. We thought the consumer should have an actual real experience with full flower. So, we did our blends, we curated for flavor and effect. We did all flower, no shake, beautiful boxes shouting out the Instagram handle for all of our cultivators. Was it your mission to build Lowell on a pack of pre-rolls? The mission was, three years ago, that cannabis brands will matter and cannabis purely as a commodity–where you don’t care where your weed comes from–was going to change. And consumers ultimately, just like they’ve made consumer decisions with every product they consume, they’re going to find brands that they believe in. They’re going to find brands that they trust. They’re going to find brands that they feel good about supporting, and we felt like that was the idea.
You’re adept at creating viral sensations such as the flower crown at Coachella, the Valentine bouquet and the tasting flight for Hanukkah. Has that been part of your success? I think there’s a long list of a lot of things you have to get right, but I think our ability to get through the clutter, come up with really creative ideas, and know how to broadcast them is key. We work with really great creatives that support the brand and those kinds of ideas—they resonate with consumers. I think we’re mindful of the importance of keeping it fresh and we’re also aware of what’s going on around us and we’re constantly trying to be creative to merge the two. Why enter the Nevada market now? We waited until the time was right. We waited for the partnership here with the [Paiute] tribe. It was really important to find the right partner to launch with and the right timing. We needed to build a foothold in California, build our strength there and then slowly, west to east, find the right states. And obviously, Nevada’s perfect. It’s got great tourism. It’s right next door. It’s a great market. What’s the one thing the cannabis industry needs to address in 2020? Because we’re in California and the industry is state by state, I will speak to the California situation. The challenge is with compliance, the challenge is with fluctuations in the price of flower on the California side. Then you go national, the fact that each state has its own rules, each state has its own set of restrictions and compliance that might be different than another state. And then while there seems to be some federal support, it still is nowhere near where we need it to be to turn into a normal business. For me, just continued improvement of the federal system understanding that this industry, operating in this manner, is not viable. To read the entire interview with David Elias, visit elevatenv.com/Elevating_the_Conversation.
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