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Influencers may seem to be a creation of the social media era—a natural outgrowth of living in a digital world. But IRL, influencers were around long before iPhones, the internet, and Instagram. There just wasn’t a name for them, probably because it wasn’t a profession before we all became interconnected via our phones. For those who might be unfamiliar with what a social media influencer is, let me enlighten you: it’s someone who has established credibility or knowledge in a specific industry or field, has consistent access to or reach of a huge audience, and has the authenticity to persuade and motivate others to act based on their recommendations. Brought on by the virality or virility of digital marketing, influencers use endorsements and product placement to sell or promote a product or service. The influencers we profile in this issue are the OGs of social media influencers. By simply sharing their lifestyles, these original influencers (OIs) were not just setting the trends but shifting paradigms long before there was an official name for it. There’s no question that Martha Stewart is the OG of lifestyle branding, it’s right in the name of her magazine and tv show, Martha Stewart Living. The first issue of her magazine debuted in 1990 and her tv show was on the air from 1996-2004, making her the originator of sharing and promoting a life that became much coveted by legions of followers. The magazine and tv show featured lifestyle content centered around food, baking, home decorating, entertaining, crafts/DIY, and travel—all glamourized with the simplistic Martha touch. With her expertise in the cooking/baking space, it would only make sense that
Stewart would lend her influence to legitimizing CBD by starting her own brand of confections and soft gels. Releasing her first workout video in 1982, Jane Fonda pioneered the celebrity-as-fitness-instructor model. Following the publication of her bestselling fitness book (which itself spawned a whole new genre, “self-help”) the video built upon the popularity of Fonda’s Beverly Hills workout studio. Opened in 1979, the space itself was a novelty for the time. “Back then, if women went to a health club, there’d be a gym for men and nothing for women,” Fonda remarked in 2014. “We weren’t supposed to be strong and fit.” She’s clearly a natural to enter the CBD space with her trailblazing approach to health and wellness. You most definitely are an OG to have a strain of weed named after you and nobody epitomizes the rebel spirit of marijuana the way country legend Willie Nelson does. Probably America’s best known pot head, Nelson has two strains named in his honor, a sativa and an indica-based hybrid aptly named Willie Nelson O.G. Although he stopped smoking in 2019 that does not mean he’s stopped using cannabis altogether. From singing about weed to multiple arrests, Nelson has never apologized for his love of marijuana—making an eponymous line of cannabis products a natural extension of the “It’s All Going to Pot” singer’s influential brand. Now this trio of original influencers is lending decades of well-earned credibility, expertise, and reputation to cannabis, and, in turn, legitimizing a product and an industry that is just finding its mainstream influence.
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GROCERY TRIP Meow Wolf brings its Omega Mart multimedia shopping experience to Area 15 By Josh Bell
When Omega Mart opens on February 18, it will be the culmination of more than three years of work from New Mexico-based art collective Meow Wolf, realizing the promise of the cutting-edge Area 15 complex that was first announced back in January 2018. Of course, no one at Area 15 or Meow Wolf expected the immersive, interactive exhibit to be opening in the middle of a global pandemic, but despite restrictions and adjustments (including required masks and social distancing, UV filters, hand sanitizers and touch-free options), Omega Mart will provide the same trippy escape from reality that it would under more “normal� circumstances (whatever those may be, someday).
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“There are several things that we’ve been wanting to explore creatively that we’re able to do on this project for the first time,” says Meow Wolf founder and Las Vegas executive creative director Corvas Brinkerhoff. “For the first time in our 13-year history, we’ve had the funding and the resources and the team to really go big with this concept.” The Omega Mart concept is one that Meow Wolf has explored twice before, in temporary exhibits in the group’s home base of Santa Fe, New Mexico. It’s a multimedia art exhibit in the form of a grocery store, in which patrons explore the items for sale and discover a gateway into alternate artistic dimensions. “We’ve always been interested in this idea of creating an art installation that’s presented not as art, but as a store, and the opportunity for social commentary that comes with that,” Brinkerhoff says. “It’s an exhibition that begins with this familiar place, a grocery store, and then as you explore, you might come to find portals into another world.” The 52,000-square-foot Las Vegas version of Omega Mart is a permanent exhibit and the anchor tenant for Area 15, which opened in September 2020 and currently features experiencefocused businesses including Dueling Axes axe-throwing, Haley’s Comet zipline-style ride, Particle Quest augmented reality game, and more. “We’re going to, in a lot of ways, set the tone for what people expect from Area 15,” Brinkerhoff explains. “Their whole philosophy is, there’s a generation of people who value experiences over buying more stuff. So let’s create a public gathering space for those kinds of businesses to be in one place, these kind of experiential businesses.” Omega Mart, however, is all about buying stuff, or at least about using art to comment on the concept of buying stuff. “Well, that’s the irony of it all, right?” Brinkerhoff laughs. “It turns out the experience that we’ve created is a store.” Unlike in the previous temporary versions of Omega Mart, the Vegas exhibit will be full of real products that people can actually buy, although they’re not quite the same as the groceries you’d find at local grocers Smith’s or Vons. “One of my favorite products is called Salt After Dark, and it’s real salt,” Brinkerhoff says. “You can take it home and season your food with it.” Other offbeat products include Wake Up Please energy drink, Whale Song antiperspirant/antidepressant, and Nature’s Canvas Tattoo Chicken. The store is just the first part of the experience, and various portals within the space open up into different areas that further explore the story of Omega Mart’s fictional parent company
Dramcorp, which Brinkerhoff describes as a combination of “Elon Musk, the Church of Scientology and Walmart. Somehow those have merged into this one entity and story.” The space is set up like an open-world video game, allowing patrons to take as long as they want to investigate every aspect of the story and its characters via interactive exhibits (including some live, socially distanced performers). Brinkerhoff estimates that a typical visitor will spend three hours immersed in this environment, but that might just scratch the service of what Meow Wolf and their artistic collaborators have created: “Just on the video content alone, there’s more than a feature film’s worth of high production value video content embedded in the show. Then we also have things like, you can go in our characters’ homes and read their diaries and get on their computers and read their blogs and look at their family photos.” Brinkerhoff predicts that some people will want to spend even more time exploring every detail. “We have what we call our deep-divers, who are the people that really want to uncover every detail of the narrative and really get to know this world that we’ve created really well,” he says. “Those people might come back four, five or six times and spend the better part of a day there each time.” For deep-divers, “this show was designed and built with the explicit intention to expand it and update it over time,” and Meow Wolf has collaborated with dozens of local artists to create individual elements of the exhibit that express those artists’ unique styles. Major names from the Las Vegas art community including Jerry Misko, Justin Favela, Heather Hermann and Brett Bolton contributed to the overall world of Omega Mart and Dramcorp. “For us it’s about creating work that the local community can feel like is part of the fabric of their community, and not just some outsiders coming in and dropping some new spectacle into their city,” Brinkerhoff explains. And if anyone is interested in enhancing this already mindbending experience with some actual mind-altering substances? It’s not necessary, but Brinkerhoff isn’t going to say no. “We’re going to help you achieve an altered state of mind by way of the immersive artwork that we create,” he says. “But if that’s something that you want to combine with your experience, you certainly wouldn’t be the first or the last.” Omega Mart at Area 15, 3215 S. Rancho Dr. Starting Thursday, February 18, $45 per person. Tickets available at omegamart.com.
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WHITE HOUSE WORTHY A Review of Cannabis Deserving of the Presidential Seal of Approval
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By Justin Alexander
n honor of Presidents’ Day on February 15th and with a handful of U.S. presidents purportedly to have partaken in cannabis, we thought it was high time we celebrated the national holiday with a selection of products deserving of an Oval Office occupant. During the early days of the nation, Presidents Thomas Jefferson, George Washington and James Madison all farmed hemp. While serving in the Mexican-American war, our 14th West Winger Franklin Pierce wrote in a letter that smoking marijuana was the only good thing about his time in combat. Before becoming president, James Monroe while serving as ambassador to France openly smoked hashish, A biography on JFK claimed he used marijuana while in the White House to help deal with a back injury he suffered in WWII. Modern-era Commander-in-Chiefs Barack Obama, George W. Bush (43), and Bill Clinton also fessed up to trying cannabis despite it being federally illegal. “When I was in England,” Clinton detailed of his time at Oxford when he was a Rhodes Scholar from 1968 to 1970, “I experimented with marijuana a time or two, and didn’t like it. I didn’t inhale and I didn’t try it again.” When Barack Obama was running for president, he admitted to using drugs and alcohol while in high school but unlike Bill Clinton, Pres. Obama said he inhaled marijuana, noting, “that was the point.” Whether leaders of the free world have tried it or not, cannabis offers plenty of advantageous and powerful benefits for those with a strenuous workload including providing focus, relaxation and stimulating a good night’s rest.
REMEDY’S BIO JESUS “Bio Jesus helps you take a step back and discover the big picture. World peace is just one lighter flick away when you have Bio Jesus to guide you,” says Justin Van Dyck, Remedy brand manager. It’s perfect for smoking with friends and family, bringing everyone together happily even when the conversation turns to politics. A principal strain from Remedy’s lineup, Bio Jesus often ranks at the top of best of lists because of its consistently high THC volume and hefty terpene lineup. It has soothing relaxation effects from myrcene and anti-anxiety from linalool, which help open the mind. This Remedy strain keeps you calm and focused even in heated situations, making it worthy for a president to keep in his arsenal. “This strain often helps those suffering from chronic stress and fatigue, so if it’s motivation and relief you’re looking for, seek the renowned leadership of Bio Jesus,” says Van Dyck. Bio Jesus is the child of Bio-Diesel and Gumbo. Within it you will find similarities to both of those potent strains with high-level couchlock and its ability to relieve pain and insomnia. Known for its numbing abilities, Bio Jesus relaxes the body and mind. Try it as cured resin, live resin, vape pen or flower.
CAMP’S BAHAMA MAMA
STATE FLOWER’S SHERB Sherb is a new strain from State Flower and it is perfect for a boss— or president—that needs some real relaxation after
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The boss of all cartridges is CAMP’s ice water hash rosin Bahama Mama. CAMP was the first to launch solventless rosin cartridges in Nevada, created using only heat and pressure to foster the purest experience. “If I were to present the president with a hash, I would only want to give them the best—therefore, it would have to be the Bahama Mama because of its exceptional quality,” says CAMP’s Aaron Nino. With origins that are a mix of Tropicana Cookies and Black Banana, Bahama Mama is a heavy indica, but the Black Banana genetic origins have a bit of sativa— giving you a racy and energetic feeling to keep your productivity level up. From this strain expect the deep relaxation with the ability to focus. “The Bahama Mama can give you a heavy and relaxed feeling, but it will not knock you out for the rest of the day,” Nino says. “I personally love the flavor profile on it—it keeps me going throughout the day. It’s a daytime high and helps me to continue getting my tasks done.” It has a happy citrus flavor of tangerine with berries, lavender and pine, promoting all the aromas for relaxation and awareness. “There are 4.8 milligrams of linalool that promote relaxation properties, perfect for someone looking to kick their feet up and unwind from a stressful day. This cartridge is filled with flavor from inhale to exhale. Even on the exhale, you can still smell and taste the floral aroma,” Nino says. As an added bonus for those who might have a weight loss goal, Bahama Mama has THC-V, a cannabinoid which is known for its appetite suppressant qualities. “Most cartridges don’t have this, which is one of the reasons why this cartridge is so special. Cannabis typically gives you the “munchies,” but this one gives you the opposite effect. I would love to add THC-V to more products, like edibles,” he says.
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a hard day of tough choices. With a complex aroma and heavy-hitting effects, it is a cross of four genetics: OG Kush, Cherry Pie, Durban Poison and Pink Panties. “The full body high from this indica-dominant hybrid melts away any tension and stress that a president might endure from having the toughest job on the planet,” Apothecarium’s Hailey Stone says, noting that it is really meant for after being very productive. “It helps you focus on the big picture while you’re relaxing after a long day of work—maybe thinking about the state of the country and how to move it forward.” Sherb has a small amount of CBG, considered the Rolls Royce of cannabinoids. CBG works to fight inflammation, pain, nausea and works to slow the proliferation of cancer cells. The strain also has a terpene mix of caryophyllene, myrcene, and limonene. Caryophyllene is great for anxiety and relaxation and also prevents brain aging. “It helps protect your neurological health, which will assist any boss or president in staying alert while also operating at peak mental capacity,” Stone says.
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When you have to be on your A-plus game, hit arouse thc-plus by dosist, which provides a great energy boost and almost 80 percent THC in its 200 doses. Each pod is designed to deliver a feeling of stimulation and clarity while keeping you in the moment and connected. “Our arouse thc-plus formula is a balanced blend of high potency cannabis engineered for focus, mood elevation and stimulation, all of which are perfect for performance and productivity,” says James Ulrich, SoCal/NV regional sales manager for dosist. Packed with THC and key terpenes of betacaryophyllene, farnesene, linalool, dosist’s arouse thcplus evolved from the original arouse formula. “It has always been thc-forward and focused on stimulation and connectivity, but with a ratioed 10:1 thc:cbd formula we were hearing that our consumers wanted to take it even further and asked for something similar but without CBD and with a higher potency,” Ulrich says. “Based on that, it was only natural to create a high-potency version for those who wanted all the benefits but with more strength. Today arouse thc-plus by dosist is our most potent formula to date.”
ELUSIVE’S HEADBAND COOKIES
MEMA’S INFUSED BATH SOAK SALT Everyone loves a good soak after a tough day. Stress is the name of the game in any position of leadership and this product combats it with ease. Soaking in sea salts has been known to reduce inflammation, improve blood flow, and promote relaxation without the psychoactive effects. Mema’s infused Bath Soak Salt is a 1:1 of CBD and THC made with full-spectrum extract, encouraging the entourage effect. These salts, available in lavender and rose, are approved for topical use only. Drop them in
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“Headband Cookies provides a smooth uplifting euphoric high worthy of any president or boss and is certainly known to melt away the stresses that come with such a position,” says FloraVega’s Sam McAdam, adding that it “is a great strain to unwind with and will definitely put the big picture into perspective.” A cross between Headband X and Girl Scout Cookies, Headband Cookies starts in the mind and slowly flows through the body as relaxation and comfort take effect within moments of exhale. “This one leans toward relaxation, the GSC lineage shines through on this one and provides a very relaxing but non-sedative effect,” McAdam says, who adds with 28.2 percent THC and 8.4 mg/g of limonene, its combination makes for a potent mental uplift that doesn’t leave users drowsy or too high. In fact, users of Headband Cookies report a creative and upbeat euphoric high, great for getting the creative juices flowing and bringing new perspective to an idea. Its top three terpenes are limonene, caryophyllene and myrcene (in that order). “Limonene is a personal favorite for mental ease without a stony or sedative effect,” McAdam says. “It is a great introductory smoke for users who are less experienced, while the THC content can intimidate, the terpene profile balances with the THC for a very clean and pleasant high without leaning too far toward anxious, energetic sativa or a sedative, napinducing indica.”
the tub and they will cause relaxation and rejuvenation with pleasant aromatherapy properties, relieving inflammation, muscle tightness, and a variety of skin ailments. The ingredients in Mema’s bath soak are essential Argan oils that are 100 percent organic, pure and imported from Morocco resulting in hydrated skin that feels soft and velvety.
ZEST BY FLEUR
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When you are the person in charge, you need to be on your game all day long and one strain that will help you tune in and tune out the white noise is Zest flower thanks to its terpene makeup. A cross between Orange Skittlez and Face Off OG, its terpene profile, including limonene, which is known for its uplifting qualities, makes it versatile to use all day long. “Start your day with it. Refocus at lunchtime. Or use it to unwind at the end of a long day. Or if you’re me, all three!,” says Fleur’s Jerry Velarde. In addition to high amounts of limonene, Zest has a good dose of linalool. “This is the great thing about hybrids, they can be uplifting and relaxing. Zest’s second terpene is linalool. Think of lavender when you hear linalool. This helps balance the larger amounts of limonene so that you’re not too uplifted,” says Velarde. “I like a limonene/linalool combination like in Zest. Pinene is great for focus but it can also make a lot of people feel jittery and a little paranoid. The linalool will curb that feeling.” High amounts of limonene matched with a good dose of linalool is unique because there aren’t often high amounts in indica leaning strains. “I would like to see an indica leading with a high amount of linalool. Can you say nighty-night?” Velarde says of the combination.
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As we know, a growing number of high-level and high-profile people have been transparent about incorporating cannabis into their daily wellness routines. “Select Elite Pure OG is a great choice for those who are looking to hone in on self-care and relaxation after
GOOD NIGHT CBN TINCTURE FROM EXPERIENCE PREMIUM CANNABIS “Between their workload and the stress levels of their jobs, U.S. presidents are not known to sleep much,” says THC Production’s Stephanie Magurno. “Donald Trump sleeps four to five hours a night and Barack Obama maintained a similar sleep schedule. Bill Clinton slept no more than six hours per night and openly admitted he suffered from insomnia, as did Abraham Lincoln.” According to the Centers for Disease Control and Prevention, it is recommended that adults aged 18 to 60 get seven hours of sleep per night but an estimated 35 percent of Americans fall short of that mark. According to a University of Pennsylvania study, sleep deprivation has a significant effect on mood, leading to increased stress,
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a hard day of work. Many of the dominant terpenes in the strain, such as bisabolol, are known for their calming effects,” says Kristen Everhart, regional marketing director for Curaleaf. Select Elite Pure OG is an indica-dominant strain, meaning it contains relaxing properties that are perfect for any leader who is looking to decompress. Indicas like Select Elite Pure OG have more relaxing properties for when it is time to wind down from being the thought leader and head honcho. “Pure OG is a 60/40 indicadominant strain known to provide users with a deep relaxing effect that calms even the most frantic of minds, so this is best when users are ready to rest and relax. The comedown results in a restorative night’s sleep,” explains Everhart. “Select Elite Pure OG has a potency of 85.8% THC with dominant terpenes being fresh terpinolene, spicy caryophyllene, and sweet bisabolol, which is also found in chamomile tea,” Everhart says, noting it boasts a signature earthy, piney aroma. In addition to being found in tea, cosmetics companies incorporate bisabolol into moisturizers, cleansers and eye creams, touting it as an ingredient with tranquilizing, soothing and calming effects. When you are looking for a more stimulating high to get the day started, try a sativa or hybrid strain such as Select Elite’s Lemon Jack or Maui Wowie.
anger, sadness, anxiety and mental exhaustion. Experience Premium Cannabis’s Good Night CBN Tincture is specially formulated to help its consumers get restful sleep with its formulation of 150mg THC and 50mg of CBN. When combined with THC, CBN is widely found to promote sleep. “Sleep is really critical for functioning well. The combination of cannabinoids and top-shelf essential oils such as lavender and vetiver work synergistically to promote restfulness,” Magurno says. “Years ago, the first time we made a CBN-rich tincture was by accident. But customers loved it so much we decided to make it a permanent addition to our menu and created the Good Night Tincture. We then further refined the cannabinoid ratios based on the input of our customers to provide optimum benefits for those who use it.”
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CORN ROSE BY LEAF & VINE “With all the stress the president goes through, a little Corn Rose could make his evening a bit more enjoyable,” says Planet 13’s Zach Brengman of the strain from Leaf & Vine. “The large amounts of caryophyllene in this strain would be perfect to help any commander-in-chief relax after a busy day.” Corn Rose is a 50/50 hybrid so it could be consumed in the morning to start your day or as a way to end it. It isn’t terribly strong so consuming it in the morning could help boost your mood and start your productive day on the right foot. Whether you are simply trying to concentrate on a task or focus on the big picture, this will give you that little boost you need to perform both. “Being that it is a balanced hybrid it could have different effects based on your energy. If you get a full night’s sleep and consume it in the morning it will have a nice uplifting/cerebral type effect due to the high levels of limonene,” Brengman says. “If you try it after a long day at work it will help calm you down and relieve aches and muscle pains from the caryophyllene.” Many customers have also pointed out its high level of humulene. “Humulene is a somewhat rare terpene that is known to be an appetite suppressant. So if you want a strain that won’t leave you raiding the pantry, this is the strain for you,” he says.
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ORIGINAL INFLUENCERS OLD-SCHOOL THE NEXT GENERATION IN PEDDLING POT THE OG: JANE FONDA former fashion model, acclaimed actress, health & fitness icon, political activist and environmentalist
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AGE: 83 Under the Influence: A wellness influencer since the ‘80s when her workout videos were all the rage, Fonda recently became spokesperson and brand ambassador for cannabis company Uncle Bud. “I have been using a CBD vape pen for some time to help me sleep. My doctor advised me to get rid of sleeping pills, so I use my little pen that controls the dosage and it works great,” Fonda told Byrdie magazine in an August interview. “When we first started talking, Uncle Bud’s sent me some new CBD and hemp products to try. I was a bit skeptical at first, but then I used their masks and body lotion and their pain relief gel and roll-on and I really liked them because they work.” Rockin’ TikTok: Whether she’s promoting her now-virtual Fire Drill Fridays or giving a wink and a nod to her famous aerobic workouts as a sequestration activity to keep fit, Fonda has embraced the newest social media platform. Rebel Cred: In 1972, Fonda toured North Vietnam in a controversial trip that would come to be the most notorious part of her activist career, leading to her nickname “Hanoi Jane.” Explaining in a 2019 Vogue interview that it changed her life in “many profound and very beautiful ways. Once you get that in your solar plexus, no matter what the controversy that comes your way, you’re not gonna step back. The more controversy was hurled my way, the more I dug in my heels. I don’t want to go back to meaninglessness.” I Fought the Law: Fonda has been arrested five times in her 83 years, and, when asked if she’s tired from her long list of accomplishments and activism, she told Vogue, “I don’t feel exhausted. I feel very, very grateful.”
Credit John Russo
Other Causes Célèbre: Although her ability to channel the zeitgeist began with protesting the Vietnam war, it has continued with environmental issues and ageism in Hollywood. Most recently, Fonda created Fire Drill Fridays in October 2019 after being inspired by the words of climate activist Greta Thunburg who said, “I want you to act as if your house is on fire. Because it is.” Vowing to fight for the climate, Fonda organized weekly protests every Friday on Capitol Hill to demand that political leaders take action to address the country’s “climate emergency.”
ORIGINAL INFLUENCERS OLD-SCHOOL THE NEXT GENERATION IN PEDDLING POT THE OG: MARTHA STEWART former model, Doyenne of Domesticity, magazine publisher, tv show host, lifestyle guru
AGE: 79
Selfie Assured: In July the usually demure Doyenne of Domesticity posted a shot of herself in a bathing suit while lounging poolside at her East Hampton home that sent the interwebs into a tizzy. “I was trying to take pictures of my gardens out there. And then the camera automatically went to, you know, selfie mode. I don’t know why,” Stewart told CNN. “And I looked at it and I looked so nice because of the sun streaming down. So, I snapped the picture and I sent it to the internet.” Unlikely Smoking Partner: In 2016 Stewart teamed up with rapper Snoop Dogg to host Potluck Dinner Party, a cooking/variety/talk show. The premise of the VH1 show featured Stewart and Snoop putting their respective spins on themed meals. After two seasons the show was re-envisioned into a competitive format and renamed Martha & Snoop’s Potluck Party Challenge. Sequestration Satisfaction: When things shut down in New York City as the pandemic set in last March, Stewart retreated to her 153-acre Bedford, New York farm. “I’m in this kind of horror,” Stewart told Parade magazine of quarantine living in October. “But we have to look for good things. I’ve done so many projects at the farm, all the things I just kind of put off because I worked so hard at the office. I redecorated my entire house!” Pandemic Perk: The prolific cookbook author (Stewart has written and published 97 books) noted that “people are baking cakes and eating more than they’ve ever eaten before,” she said in the Parade interview. “I think most people have gained weight. I’ve actually lost 16 pounds. I think it’s because I don’t go out to dinner and I’m eating straight from my garden.”
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Under the Influence: Last fall Stewart launched a line of CBD soft gels, gummies and tinctures in partnership with Canopy Growth. “I’ve found that CBD supplements are a simple way to enhance my own health and wellness, especially when it comes to managing the stresses of daily life. I set out to create the most delicious CBD products on the market, drawing inspiration from some of my favorite recipes and flavor profiles from my greenhouse and gardens. My wellness gummies closely resemble the French confections, pâte de fruits, rather than the sticky, overly sweet versions you might find elsewhere.”
ORIGINAL INFLUENCERS OLD-SCHOOL THE NEXT GENERATION IN PEDDLING POT THE OG: WILLIE NELSON country music legend, songwriter, fifth-degree black belt in Korean martial arts, cannabis afficionado
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AGE: 87 Under the Influence: Nelson launched his cannabis line Willie’s Reserve in 2014. Willie’s Remedy hemp-derived products were introduced in 2020. When asked about fans of his brand Nelson told Vulture: “Most of the people that I know are fans. I’m really not that surprised, especially these days and times when you’re locked in your house for so long. No, I’m not surprised to see anybody take a hit off a good joint every now and then, just to keep from hurting themselves.” Unintended Hazards of the High: The country superstar admitted he once smoked too much marijuana before a show and had to go on stage and tell the crowd he couldn’t perform that night. “I came back about a month later and said, ‘I think I remember being here before,’” Nelson recounted to comedian George Lopez during an interview in July. I Fought the Law: In 2006 Nelson was arrested for possession of marijuana and narcotic mushrooms in Louisiana. He was arrested again in 2010, in Texas, when 6 oz. of marijuana was found on his tour bus. “I think it’s only a matter of time,” Nelson told the Huffington Post of cannabis becoming legal. “There’s money there, and anyone with any brains at all can say, ‘Why do you want the criminals to make all the money off of this when it’s proven that it won’t kill you unless you let a bale of it fall on you?’” Unlikely Smoking Partner: Nelson famously smoked a joint on the roof of the White House with President Jimmy Carter’s son. “Those were good times, back then. Jimmy Carter and I were good friends. We’d jog together when I’d come to Washington. He’s a great man, and I love him a lot,” Nelson told the New Yorker during a November interview. Devil’s Advocate: Nelson’s advocacy for cannabis legalization extended to his music when he included the song “Roll Me Up and Smoke Me When I Die” on his 2012 album, Heroes. Lockdown Letdown: As for performing live, Nelson said, “I miss the audience. There’s a great energy exchange that we just can’t have right now. I can remember the last show that we did, at the Houston Livestock Show and Rodeo. That was back in early March—that’s the last time we got to play music. We had 80,000 people there. I’ll never forget that show.”
THE NEXT GENERATION OF INFLUENCERS
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Comedian Chelsea Handler debuted a new cannabis kit for the Presidential Inauguration last month. A cannabis enthusiast, Handler teamed up with dispensaries Sweet Flower and The Apothecarium to launch the “America is Back Kit,” a mix of her favorite brands. The kit includes CANN beverages, Pure Beauty pre-rolls, Garden Society chocolates, a Sundae School mask, branded totes and lighters. It launched Jan. 14 with 100 percent of proceeds benefiting Cage Free Repair, a cannabis reform nonprofit addressing the harms of the War on Drugs. “America is Back Kit” retails for $85 at Sweet Flower shops in L.A. and The Apothecarium’s Bay Area locations.
Dog the Bounty Hunter (Duane Chapman) and CBD Global Sciences has launched a new CBD brand called Dog Unleashed CBD. The line of products aimed at addressing multiple ailments in the human body with a holistic approach includes multi-flavored tinctures in strengths of 1000mg, 2000mg and 3500mg as well as lotions and salves infused with a full spectrum CBD oil that is lab tested for quality and accuracy. Future products will include CBD-infused confections and a hydration line of multi flavored energy drinks. Products are available to buy in all 50 states at dogunleashedcbd.com.
Podcaster and comedian Joe Rogan has collaborated with energy drink maker Kill Cliff to create the Flaming Joe, a spicy pineapple CBD beverage. The Flaming Joe contains 25mg of CBD, derived from 125mg of broad-spectrum hemp, B-vitamins, electrolytes, and plant extracts. “It’s amazing how much good you can get out of a 24-kilogram kettlebell and a can of Kill Cliff CBD,” said Rogan, who is a longtime advocate of CBD for mental and physical well-being. In addition to Flaming Joe, other Kill Cliff CBD flavors include Strawberry Daze, Mango Tango, The G.O.A.T and Orange Kush. Flaming Joe is available at killcliffcbd.com.
Veteran gangster rapper and entrepreneur Snoop Dogg has his own branded line of marijuana products called Leafs By Snoop (LBS). The line includes edibles (“Dogg Treats”), whole-flower dried cannabis strains that run the spectrum from a high CBD option and mid- to high-range THC options, concentrates, and oil-infused fair-trade chocolate bars. The products are currently on sale in Colorado dispensaries. In 2018 the “Drop It Like It’s Hot” rapper released his first-ever cookbook, From Crook to Cook: Platinum Recipes from Tha Boss Dogg’s Kitchen, with Martha’s permission of course.
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Regulatory Forecast
A look at the cannabis industry’s 2021 goals for the Nevada Legislative Session By Layke Martin, Executive Director, Nevada Dispensary Association The Nevada Dispensary Association (NDA) represents the majority of cannabis dispensaries in Nevada and is the leading advocate for the cannabis industry in our state. As the 81st Legislative Session gets underway on February 1, 2021, to follow are some cannabis-related bills that we are watching, as well as some background on the state of the industry.
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STATE OF THE INDUSTRY
The cannabis industry in Nevada looks a bit different than it did during the last legislative session. The industry has established itself as an important generator of tax revenue and jobs, even during the COVID-19 pandemic. The cannabis industry brought the state $105 million in excise tax revenue in Fiscal Year 2020. Those funds go to education, per Senate Bill 545 which reallocated the excise tax on retail sales from the state’s Rainy Day Fund to the Distributive School Account. Lawsuits that arose from the Department of Taxation’s licensing process in September 2018 have been mostly resolved, and additional dispensaries are finally opening. There are currently 79 open dispensaries, and the remaining licenses must open before February 5, 2022. Finally, this is the first legislative session since the Cannabis Compliance Board (CCB) was created. Modeled after the Gaming Control Board, the CCB took over as the state’s licensing and regulatory authority for the cannabis industry in July 2020. The Governor’s impressive appointments to the CCB include former Supreme Court Justice Michael Douglas (who serves as Chair), former Gaming Control Board Chair Dennis Neilander, banking executive Jerrie Merritt, Dr. Bryan Young, and former Nevada Dispensary Association Executive Director Riana Durrett.
CURBSIDE PICKUP
Based on the Bill Draft Requests (BDRs) submitted so far, some of the issues the legislature will be addressing include curbside pickup, packaging and labeling, the illegal market, and social use venues. Governor Steve Sisolak authorized curbside pickup through an Emergency Directive in April 2020. Curbside orders must be placed in advance online or by phone, and then the customer or patient pulls into a designated space to pick up the order. There are safety and security protocols in place, including
cameras and lighting, and the requirement that no passengers in the vehicle are under 21 years old. While curbside pickup was originally designed to allow cannabis retailers to meet customer demand while maintaining reduced store capacity during COVID-19, local customers and patients have embraced the convenience. Clark County and North Las Vegas have gone a step further, allowing drivethrough windows at dispensaries. The CCB, with the NDA’s support, will be bringing a bill to make the option of providing curbside pickup a permanent feature, while maintaining the ability of local governments to regulate land use and determine whether a location is suitable.
PACKAGING AND LABELING
The intention of cannabis product labeling is to provide clear warnings and relevant information such as potency and ingredients. However, many of the packaging and labeling regulations have not been updated in years, and therefore do not reflect modern production, new safety standards, or public health expertise. The NDA is advocating for a comprehensive review of packaging and labeling regulations. While the majority of reforms will be made through the CCB’s regulatory process, the NDA has proposed some statutory changes to give the CCB flexibility in determining how important information and warnings are conveyed on packaging and labels.
TACKLING THE ILLEGAL MARKET
Even though sales of cannabis are legal in Nevada, an illegal market still exists, which is bad for the state for several reasons. Illegal distributors do not pay taxes, so the state loses out on revenue that could go toward education. There are safety concerns as well, as illegal sellers are not subject to the strict regulations protecting underage sales or limits on consumption. The product itself is not tested for potency, harmful chemicals, or additives. At least one bill this session attempts to address the illegal market by imposing civil penalties for advertising and operating a business without a license. Similar to the way the Nevada State Contractors Board imposes penalties for unlicensed contractors, this would provide a tool for reporting and imposing fines on illegal cannabis businesses.
In addition to developing tools such as civil penalties to combat the illegal market, one of the greatest prevention measures is ensuring the legal market can compete for sales. Regulation and taxation must be reasonable, so that high costs of safe, legal products do not drive consumers to the illegal market. Thus, the cannabis industry will also be keeping a close eye on any new taxation measures.
SOCIAL USE VENUES AND PUBLIC CONSUMPTION
CONCLUSION
The 81st Legislative Session is bound to be unique. Lawmakers will be in Carson City, but due to COVID-19 restrictions, there is limited physical access to the legislative building for everyone else, at least in the first several weeks of the session. This session is unique for cannabis too, in that the industry is more established. As a result, the focus this session is less about setting up rules and regulations to govern the industry and more about making administrative changes and giving the CCB the necessary flexibility to modernize regulations. Additionally, legislators are seeking to address areas left unresolved in earlier sessions, such as locations for people to legally consume cannabis and adding tools to combat the illegal market. The Nevada Dispensary Association’s role this session, as always, is to advocate for reasonable and thoughtful legislation, regulation, and taxation of the cannabis industry.
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At least two BDRs will attempt to address the state’s current prohibition on public consumption of cannabis. It is still the case that while cannabis may be purchased legally for adult use, public consumption is outlawed. Some argue that this leaves tourists, in particular, without a legal place to consume. At the close of the last legislative session, the Governor signed a bill creating a moratorium on social use venues until the newly created Cannabis Compliance Board could study and report on this issue. The CCB hasn’t taken a stand on whether social use venues should exist or not, only that the CCB should be the regulatory authority for these venues, as it is with all other cannabis licenses. One proposal would allow for social use venues, also called consumption lounges, to be opened adjacent to
current dispensaries like a tasting room. Another model is for businesses such as a coffee shop or yoga studio to allow cannabis use on site, but not sell cannabis. Also proposed are temporary permits for consumption, and potentially sales, at events such as outdoor concerts.
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DISPENSARY MAP A Guide to Cannabis in Southern Nevada 1. Acres Cannabis acrescannabis.com 2320 Western Ave 702.399.4200
7. Exhale Dispensary exhalebrands.com 4310 W Flamingo Rd. 702.447.1250
15. NuLeaf nuleafnv.com 430 E. Twain Ave 702.297.5323
23. The Apothecary Shoppe theapothecaryshoppe.com 4240 W Flamingo Rd #100 702.740.4372
2. Apothecarium apothecariumlv.com 7885 W Sahara Ave 702.778.7987
8. Green Cannabis Co. greennv.cowm 3650 S Decatur Blvd., #7 702.357.5491
16a. NuWu Cannabis Marketplace Nuwucannabis.com 1235 Paiute Circle 702.844.2707
24a. The Dispensary thedispensarynv.com 5347 S. Decatur Blvd #100 702.476.0420
3. Cultivate Las Vegas cultivatelv.com 3615 Spring Mountain Rd 702.778.1173
9. Inyo Fine Cannabis Dispensary inyolasvegas.com 2520 S Maryland Pkwy #2 702.707.8888
16b. NuWu North nuwu.vegas 1157 Nu-Wav Kaiv Blvd 702.844.2438
24b. The Dispensary thedispensarynv.com 50 N. Gibson Rd. #170 702.476.0420
4. Curaleaf curaleaf.com 1736 S Las Vegas Blvd 702.545.0026
10. Jardin jardincannabis.com 2900 E Desert Inn Rd Ste #102 Las Vegas, NV 89121 702.331.6511
17. Oasis Cannabis Dispensary oasiscannabis.com 1800 S. Industrial Rd. #180 702.420.2405
25a. The Sanctuary thesanctuarynv.com 2113 N. Las Vegas Blvd 702.420.2902
18. Planet 13 planet13lasvegas.com 2548 W Desert Inn Rd #100 702.206.1313
25b. The Sanctuary thesanctuarynv.com 1324 3rd. St 702.420.2902
19a. Reef Dispensaries reefdispensaries.com 3400 Western Ave 702.475.6520
26a. The Source thesourcenv.com 2550 S Rainbow Blvd #8 702.708.2000
19b. Reef Dispensaries reefdispensaries.com 1366 W Cheyenne Ave 702.410.8032
26b. The Source thesourcenv.com 9480 S Eastern Ave Ste #185 702.708.2222
20. Shango goshango.com 4380 Boulder Hwy 702.444.4824
27. Top Notch THC topnotchthc.com 5630 Stephanie St 702.418.0420
21. ShowGrow showgrowlv.com 4850 S Fort Apache Rd Ste #100 702.227.0511
28. Zen Leaf zenleafdispensaries.com 9120 West Post Rd #103 702.462.6706
5a.Essence Cannabis Dispensary essencevegas.com 2307 S Las Vegas Blvd 702.978.7591 5b.Essence Cannabis Dispensary essencevegas.com 4300 E Sunset Rd Ste #A3 702.978.7687 5c.Essence Cannabis Dispensary essencevegas.com 5765 W Tropicana Ave 702.500.1714 5d.Essence Cannabis Dispensary essencevegas.com 7260 S Rainbow Blvd #104 725.206.6911 5e.Essence Cannabis Dispensary essencevegas.com 6410 S Durango Dr #115 775.877.9367 6. Euphoria Wellness euphoriawellnessnv.com 7780 S Jones Blvd Ste #105 702.960.7200
11. Jenny’s Dispensary Jennysdispensary.com 10420 S Eastern Ave 702.718.0420 12. Medizin medizinlv.com 4850 W. Sunset Rd #130 702.248-0346 13. Vegas Treehouse vegastreehouse.com 4660 S Decatur Blvd 702.565.9333 14a. Nevada Made Marijuana nevadamademarijuana.com 3195 St. Rose Pkwy Ste #212 702.737.7777 14b. Nevada Made Marijuana nevadamademarijuana.com 1975 S Casino Dr 702.737.7777 14c. Nevada Made Marijuana nevadamademarijuana.com 310 E. Warm Springs Rd. 702.298.4830
22. Silver Sage Wellness sswlv.com 4626 W Charleston Blvd 702.802.3757
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Elevating the Conversation
D
with Riana Durrett, Esq.
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uring her six years as Executive Director of the Nevada Dispensary Association (NDA), attorney Riana Durrett established the association as the primary resource on best practices in Nevada’s cannabis industry relating to regulatory and government affairs. A graduate of UNLV and the William S. Boyd School of Law, Durrett has left the NDA to pursue a masters in Gaming Law and Regulation at Boyd School of Law to complement her work in cannabis law and regulation. Last fall, Durrett was appointed to a coveted spot on the Nevada Cannabis Compliance Board (CCB).
The CCB is a new regulatory body that started operation on July 1st. As the third regulatory body to oversee the cannabis industry, how is CCB different from its predecessors? One of the biggest differences is that CCB’s primary focus is cannabis regulation whereas its predecessors had other industries they were regulating. The Division of Public Health didn’t really have a broad enough scope to regulate cannabis and the DOT focus is collecting taxes and they had all these other industries so couldn’t give cannabis as much time and attention as it needed. Another big difference is that the chair was a Supreme Court justice, so he’s incorporated more of a thoughtful and analytical tone and applies the law and that’s a big benefit to the program. There are more attorneys involved in general which I think is helpful. Were you surprised when Gov. Sisolak designated cannabis as essential in March? Not at all because it’s medicine. I was grateful that this governor and other policymakers understood—and not everyone would know or understand this—that even if somebody purchases in the retail market, they may be using it as medicine. A lot of people may not want to get their medical card for various reasons. So, we can’t identify who is using it for medical purposes and who isn’t so it’s better to err on the side of letting people have the benefits of being a medical patient and not cutting people off from their medicine, especially at a time where there is potentially going to be a lack of access to medical care. Cannabis enjoyed record setting sales in the last quarter of 2020. Did you foresee that? No, that was a big surprise. During March and April there was a huge dip in sales, 27 percent, so at that time it looked like it was going to be very damaging to the industry which is so new. I did not foresee that, and I don’t know why exactly it’s happening.
Will the Nevada Legislature make progress on consumption lounges this session? I think we will absolutely make headway on the conversation and looking at how that would work in Nevada. I don’t know if at the end of the legislative session it will pass. What’s interesting to me about the consumption lounges is in order for the state to regulate it, it has to be a 2/3rds bill. For the state to regulate it they are going to need to impose fees and you are going to need some Republican support for it to reach a 2/3rds vote. What policy items does the cannabis industry need to address in 2021? I think it’s just really important to let the CCB continue to get its legs. It has hit the ground running but it’s brand new, so we need to continue to let it work toward its one-year anniversary (July 1) and to promote stability in the industry. Big priorities for the industry are the illegal market, social equity, and fixing federal issues like banking. From the state’s perspective, vaping is an issue. Do you believe the illegal market is a problem in Nevada? Yes, I think it’s a big problem. If you talk to any dispensary owner, they will tell you the black market is their main competitor. In this state I don’t think we are going to see a big crackdown on the illegal market and so in the meantime, until there is something to address it, we need to focus on not doing things to the legal market that would impede its ability to compete with the illegal market. They need to compete by having competitive prices, and by providing a good experience when you go to the dispensary. What’s been the most surprising thing you have personally discovered about cannabis? That there is a topic that can actually get me interested in taxes and administrative law. To read our entire interview with Riana Durrett, visit elevate.nv/Elevating_the_Conversation
King Tut OG
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