Elevate January 2021

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JANUARY 2021

HIGH HOPES

NEVADA’S ROCKETING CANNABIS SALES PROVE IT A PANDEMIC ESSENTIAL


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from the editor

Publisher Guy Bertuzzi, guy@elevatenv.com Editor-In-Chief Beth Schwartz, beth@elevatenv.com Creative Director Brooke Bertuzzi, brooke@finetheagency.com Contributing Writers /Photographers: Justin Alexander, Deseree Chandler, Launce Rake General Sales Manager: Mark Damkroeger, mark@elevatenv.com

ELEVATION PUBLISHING LLC Chief Financial Officer Cassandra Lupo FINE THE AGENCY Partner Kelli Maruca, kelli@finetheagency.com

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In an exit worthy of a drunken circus ringmaster getting the hook following a wretchedly morose performance, 2020 is finally gone. Left in its wake 1.7 million people (and counting) are dead globally from a deadly virus, the world’s economy has been devastated, and millions of lives have been undone by isolation from loved ones. And that’s just the Covid-related catastrophe part of the human cannonball experience we have all been treated to. Turns out a pandemic was merely 2020’s warm up act. Racial strife, or as I refer to it the bed of nails portion of the show, arrived in May with the death of George Floyd leading to a summer of unrest and focus on the inequality of the Black experience in America. Protests and marches to bring attention to the injustices faced by Floyd, Breonna Taylor, Ahmaud Arbery, and Black people in general were soon pushed to the side as the spotlight shifted to environmental warfare. 2020 then launched into a firebreathing act of unnaturally epic proportions. It came in the form of climate change’s uncanny ability to conjure up a record-setting 57,000 wildfires that ravaged 10.3 million acres of the West Coast, compared with 4.7 million acres in 2019. But that was just half of 2020’s climate change juggling act. It pulled a rabbit out of its hat and was able to sync up weather patterns to create the perfect storm of hurricanes that decimated the southeast. No previous hurricane season in recorded history has had so many storms. The 2020 season saw 30 named storms, 13 of which were hurricanes. An average season has 12 named storms and six hurricanes, according to the National Oceanic and Atmospheric Administration.

Finally, before the fat lady could sing, Covid decided to return for an encore performance so 2020 could close the show with the Wheel of Surging Death. With all the unprecedented (I’m beginning to really despise that word) events that 2020 ushered on to the world’s stage, it’s not a wonder people have turned to cannabis for their own escape act from reality. Over the last year many have sought the wellness attributes of cannabis to aid with anxiety, depression, and sleep issues. We all have a fairly good idea of the ways cannabis offers recreation and fun, but in this edition of elevate we highlight the properties of cannabis that heal and promote wellness. 2021 couldn’t get off to a better start with January being National CBD Month. We have assembled an array of products that will arm your body with the healing benefits of one of cannabis’ most powerful and popular cannabinoids. Found on page 6, CBD lovers will find everything from CBDinfused water to candles. For our trendsetters interested in cutting-edge products, we asked cannabis insiders for their recommendations. You can check out their suggestions in our feature “What’s in Your Stash?” on page 24. And for this month’s review, starting on page 14, we asked cultivations and producers to share the most innovative products and strains arriving in 2021 that are now or soon will be available on dispensary shelves. One thing 2020’s three-ring circus gave us was the agility and tools to walk life’s tightrope of uncertainty and maintain the balancing act that 2021 is surely going to require of us all. Test negative and stay positive,



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BEHOLD WELLNESS WARRIORS, JANUARY IS NATIONAL CBD MONTH Alleviate your anxiety and oust your inflammation by celebrating the calming cannabinoid by Beth Schwartz

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If there ever was a celebratory month elevate could get behind, it is certainly one that extolls the bliss- and miracle-inducing merits of cannabidiol. Never having much of a reason to celebrate in January, after overdoing it in December, we can see why CBD swoops in to steal all 31 days. We need an entire month to recover, repair and rejuvenate from our prior months of bad behavior. To follow are some products to consider as you toast CBD this month, a cannabinoid so popular and diverse that at the start of 2020 it was projected to reach $8.1 billion in sales in the U.S. hemp-derived CBD market, nearly double its 2019 sales of $4.2 billion.

Indulging in a fragrant lotion candle is one of the most luxurious and relaxing avenues to get a heady dose of lavender, a terpene well known for its calming properties. Promising relaxation, the wafting scent of lavender emanating from a Lowcntry candle creates an anxiety free atmosphere. The other healing aspect of a Lowcntry candle is an infusion of 200mg hemp CBD oil. Once the candle has burned down a bit, its possibilities are endless. You can massage the concentrated oil into sore areas to soothe muscles, joints, and irritation. Consider moisturizing your dry winter skin with the hemp oil or even pamper that special someone with a richly oiled massage. lowcntrycandlesnmore.com Available at Silver Sage Wellness, sswlv.com

Quarantine living offers you more than enough opportunities each day to reach for CBD to bring the calm and allay the anxiety. My pandemic goto has been Vital Body’s Restore CBD+Tumeric tincture. At 1,200mg CBD I know I’m not only getting a hearty dose of the cannabinoid I am seeking to fix frayed nerves, but it also contains turmeric which has been touted as a superfood with an ability to ease joint pain, stiffness, inflammation and headaches. Turmeric is a cousin to ginger so it has that sweet peppery spiciness that makes a spoonful of medicine go down that much easier. vitalbodytherapeutics.com

The morning after a Friday night social distancing sesh with two friends that included a drop-in guest of too much wine, I was dehydrated and feeling a bit out of sorts. It seemed an opportune time to infuse my body, most notably my head, with some CBD. So, I popped the top on WYLD’s CBD-infused Sparkling Water with 25mg CBD. Its hint of lemon flavor is just enough, and sparkling bubbles were a refreshing and rehydrating chaser to my early morning run. Because of CBD’s antiinflammatory properties my headache dispersed, and I felt uplifted and serene for the rest of the day. euphoriawellness.com


As I became increasingly besotted with CBD over the last several years, I found myriad ways to employ it in pursuit of health and wellness. Early in my discovery I had been given a CBD oil for pain that came in a roll-on application. I quickly ferreted out its helpful healing properties for eliminating a hangover when administered across the forehead. I wasn’t the only one who figured that out. Volum has worked past the obvious pain points and developed a product specifically for headaches with its 200mg CBD Target Roller. In addition to CBD’s anti-inflammatory properties, Volum has added other pain-relieving herbs of peppermint, lavender, and copaiba, an essential oil used for inflammation. Its menthol freshness is definitely the overriding stimulant affecting olfactory senses which can help relax muscles and ease pain. shopvolum.com

We’ve seen plenty of CBD-based lip balms; but a lipstick? Yes, someone finally thought it a good idea to bring lipstick to the CBD party. And it’s just like you think it would be—as creamy as fresh butter. Because Smith & Cult’s Locked & Lit CBD Lipstick makes your lips look and feel like they are coated in rich velvet you won’t be able to stop rubbing them together to feel how soft they are. Smith & Cult really gets it: knowing we like our lips to look party-perfect while covertly getting a healthy dose of CBD hydration. smithandcult.com

I like it when a product employs a directive in its name. And indeed you should take Aethera Beauty’s advice and use its Everyday Botanical Brightening Concentrate with 500mg CBD on the daily especially as winter blows in to dry out your skin. I used Aethera’s CBD concentrate on half my face so I could see if there was a difference. And there was. The side of my face that got the Aethera treatment not only stayed hydrated, but also had a dewy glow. Meanwhile the skin that went sans Aethera was dry and flaky even though I did apply a different moisturizer. I am also plagued with a prominent sunspot resulting from too much sun worshipping in my reckless and misspent youth. That’s also been diminished. Aethera’s oil-based beauty cream lives up to its promise of a smooth and even complexion—even where pesky age spots are concerned. aetherabeauty.com

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Oh honey, this is the just-right ingredient for making one of today’s most popular desserts, Honey (Shibuya) Toast, drizzling it on anything in the bread family or just sneaking a spoonful to satiate a craving. From a wellness perspective, Herba Honey is not only infused with 85mg high-grade full spectrum CBD (hemp) extract but also another medicinal plant. The worker bees at Herba Honey place their beehives next to yerba santa, a plant also known as holy herb or consumptive’s weed, in the middle of spring when it is in full bloom. Growing throughout Southern California, the leaves of yerba santa were used by Native Americans to aid respiratory conditions including cough, tuberculosis, asthma, and chronic bronchitis. holyherb.com

Over the last year a lot of people have been frustrated by sleep issues resulting from the popular pandemic activities of doom scrolling and binging Netflix. Enter HLNG CBD Sleep Gels which could save you from a night of tossing and turning. Each gel capsule contains 25mg hemp CBD oil and melatonin, both well known for their natural sedation properties. I took one capsule about an hour before bedtime and slept the entire night through, clocking nine hours, and woke up without feeling groggy. Sometimes when I take traditional sleep aids, I wake up tired and not so spry but that was not the case with HLNG. Sweet dreams indeed. hlngwellness.com is sold at Silver Sage Wellness, sswlv.com


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2021 LIFTS HOPES FOR A NEW NORMAL By Launce Rake (follow

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january | elevatenv.com 9

RISING SALES REVEAL NEVADANS FIND CANNABIS TO BE A PANDEMIC ESSENTIAL


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he Covid-19 pandemic has ravaged the planet with 1.7 million deaths, more millions globally have lost their jobs, and countries, states, counties, cities, and towns have seen their economies disemboweled. Nevada, where the biggest private industry is tourism and gaming, took an enormous hit and remains on the economic ropes. The cannabis industry was not immune to the catastrophe. The sudden end to almost all tourism eliminated a huge part of the industry’s customer base in Nevada dispensaries. The impact was compounded for many dispensaries as the state restricted in-store sales as part of its broad effort to control the spread of the virus. “Cannabis retailers, like many local businesses, were hit hard by Covid-19 restrictions in Spring 2020,” recalls Layke Martin, executive director of the Nevada Dispensary Association. “The loss of tourism coupled with restrictions on in-store sales severely impacted dispensaries.” Dispensaries scrambled to contain the damage. “Without in-store sales, many businesses were forced to furlough or layoff their sales staff... The entire industry was impacted,” Martin says. When they could, dispensaries shifted to curbside sales and delivery. And a funny thing happened. Despite the body blows to the overall Nevada economy, cannabis sales recovered. The first indications in the late spring were feeble, but now some parts of the industry, especially those focusing on the local customers, have come back as strong as ever. March and April were the depths of the pandemic, at least for cannabis sales in Nevada. Excise tax revenue collected by the state was down more than $2 million per month compared to March and 2019. But something interesting happened. In May, tax revenue was down by just over $400,000 from May 2019—still a hit, but better than the previous months. In June, sales ticked up slightly over the 2019 mark. Fiscal year 2020, which spans from July 2019 to June 2020, saw $6 million more in tax revenue from cannabis sales from the previous fiscal year—$105 million versus $99 million. For state government it is some rare, good news at a

time when the general fund is hemorrhaging on both sides of the ledger, general fund income and expenses. The trend is accelerating. From July through September, excise tax revenue from cannabis in Nevada grew from about $17 million to nearly $37 million, almost a 36 percent increase. September tax collection is up 41 percent over September 2019’s. Again, this comes as other economic sectors continue to crater; overall taxable sales statewide were down 4 percent in September, and the critical restaurant and bar sector was down 33 percent. All proof somebody is using a lot more weed. “What a roller coaster ride it has been,” says Josh Ranck, head of digital media and marketing for Nevada Made Marijuana, which has three dispensaries and a grow-andproduction site in Southern Nevada. His company has pinballed through a year that started out very promising, saw a virtual shutdown by the end of March, shifted to curbside and delivery service, and now, like almost all dispensaries in the state, returned to open stores with strict 50 percent occupancy rules at the end of May. Nevada Made, which was established when Nevada offered only medical marijuana, expanded to recreational sales when they were legalized and regulated in 2017, has seen the continuing damage the loss of so much tourism has done, especially through its dispensary in Laughlin, Ranck says. But the company’s Warm Springs and especially Henderson dispensaries have come back strong, he notes. “We saw a huge shift, of course, when storefronts closed to walk-in traffic,” Ranck says. But the company quickly adapted. The company was shut down for seven days but received state approval for an in-house delivery service which the company augmented with a curbside pickup option. “Curbside and delivery were key for us to maintain continuity,” he says. But in comparison to some of Nevada Made’s bigger competitors, Ranck believes the best thing for his company was a focus on neighborhood service exemplified in their Henderson dispensary. They did not depend on tourist walk-ins but on local customers, patronizing a dispensary that they knew. It is not a formula for every company, but it has helped the company


She maintains high hopes for the future of CannaStarz. The dispensary has room for vendors, art shows, or a DJ. Behind the dispensary, there is a small house, typical of old Las Vegas, that would be perfect for a consumption lounge and small outdoor stage in the little back yard, when regulations allow and visitor traffic returns. The little house is for now boarded up, but Gunsallus hopes for a return of visitors with the introduction of vaccines in the coming months. Her company is lucky to have Sahara Wellness, a dispensary that continues to focus on local customers including those seeking medical cannabis. That has helped, she says. That has not ended concern about the future among her customer base, but she notes that for many customers, some cannabis strains help ease the anxiety that so many are feeling in today’s environment. Julie Dubocq, controller with the vertically integrated Shango dispensary, cultivation, and manufacturing company, says the pandemic’s impact on her company has, notwithstanding the human cost, been a net positive for the company’s multi-state bottom line. “For lack of better words, it’s been a positive thing for Shango across the states,” she says. “We’ve definitely seen an uptick in sales.” Shango has a 72,000-square-foot grow, production and retail operation in Las Vegas with nearly 100 employees. The company has two cultivation facilities and a retail site in Oregon, a retail site in California, and two retail sites and a production facility in Michigan. The company is looking to expand its operations in California and Michigan and this month (January), open three new retail sites in Missouri. Nevada sales are up, but other states have seen an even stronger increase. Shango’s Oregon retail site has seen a 100 percent increase, Dubocq says. In Nevada, Shango has continued curbside and delivery operations even as many customers choose to walk into the retail site, even with infection controls in place. She admits that during the first weeks of the pandemic, Shango management was uncertain about the potential impacts. Some employees were briefly furloughed early on, but nearly everyone was hired back and now the company is looking to expand its staff. “We have more staff than we did

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survive the Covid-19 storm, and keep most of the staff working throughout, he explains. Ranck says Nevada Made has seen changes in the way customers buy cannabis products as well. Many are buying at or close to their daily limit, rather than the smaller amounts that they might have used before the pandemic struck. Some are concerned that a resurgence of the virus might mean a reimposition of dispensary closures, he notes. Today, the trio of dispensaries are focused on walk-in sales again, with an extremely heightened attention to disinfection and steps to prevent transmission of the virus in their shops. Nevada Made is planning on opening a new dispensary on the west side of Las Vegas in the first quarter 2021 as well as expanding to Missouri as the Show-Me state allows recreational sales this year. The pandemic caught some companies in mid-expansion. The shiny new CannaStarz dispensary opened on Las Vegas Boulevard, near downtown Las Vegas next to the visitor-friendly Pawn Stars operation, in November, more than six months after its planned opening of April 20 (4/20, a cannabis-friendly date for the cognoscenti). The problem was not a lack of potential customers, says Brenda Gunsallus, one of the owners of CannaStarz and an older dispensary, Sahara Wellness, a couple of miles south, with a grow operation in Apex. Her company’s expansion plans were affected when the availability of construction workers dried up. “We couldn’t get the building finished,” she says. “We would have opened sooner, but there were some hiccups.” Today, CannaStarz is open and features smooth electronic music, thoughtful and thorough infection-control measures, and ample parking. In an area that was a year ago jammed with visitors to Las Vegas, there are few on the street and fewer, on a recent mid-day, in the dispensary. Gunsallus acknowledges the situation with equanimity. “We were hoping it would go away. Obviously, it did not,” she says of the virus. Pre-pandemic, the location looked perfect for recreational sales to visitors. But Gunsallus acknowledges that the visitor traffic is “a trickle” of what it once was on Las Vegas Boulevard. “December and January are slow anyway,” she adds.


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before Covid,” Dubocq says. “We are seeing a 20 percent increase in staffing needs.” The Nevada cultivation operation, Dubocq notes, produces about 500 pounds per month. The company’s retail operation takes about 180 pounds of that, with sales to other dispensaries taking the rest. “We were nervous that we were going to have a huge backstop of product,” she says. “On June 1, that started changing.” Today, “I’ve written some of the highest checks to the (Nevada) Department of Taxation that I’ve ever written,” she says. Dubocq says the reason for the increase in cannabis sales, counter to so many other economic indicators, has to do with the product itself. At a time when people do not have, or are deliberately avoiding, entertainment options such as movies, bars and concerts, or bowling, cannabis is for many people a safe, at-home recreational activity. She speculates that people are looking for various kinds of physical and emotional relief from sickness and the isolation of the pandemic. Cannabis provides an alternative to alcohol and other substances, Dubocq notes, adding, “People are looking to bring some positivity into their life, and I think cannabis helps.”


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New Year Blooms with Bouquet of New Products If 2019 was the year of the vape and 2020 was all about the pivot, then 2021 is lining up to be flower’s year. By Justin Alexander Proving the perfect time to R&D products, the pandemic has given the cannabis industry and its consumers a chance to experiment. Existing cannabis users have increased consumption and are stocking up, while new users are investigating what cannabis can do to help them through this time of anxiety and uncertainty. To that end beverage and edible offerings have exploded, becoming more widely available and in demand. Some of the beverages on the 2021 horizon will be made by companies that currently play a major role in the alcohol industry. Molson-Coors is considering creating a cannabis-infused beverage, and Coca-Cola may create a carbonated drink that contains CBD. While edibles have been popular all along, in 2021 there is likely to become an increased variety of these products on the market from gummies to market newcomers such as Soul D’licious’s infused seasoning blends (see page 15). Despite the increasing popularity of edibles and other cannabis products, one thing remains tried and true, Nevada’s strain breeders will continue to be prolific with their flower offerings due to demand. “Our flower sales remain the strongest of our categories. In the early weeks of the pandemic, we noticed a rise in sales of edible and vape products for a period of time, never surpassing our flower velocity as all categories experienced increased sales,” Kristen Everhart, regional marketing director at Curaleaf, says. Whatever your preference, 2021 will see an increased variety of all things cannabis creating an unparalleled and varied selection.


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SOUL D’LICIOUS INFUSED SEASONING BLENDS Soul D’licious Infused seasoning blends are the first infused spices in Nevada—making them the ultimate edible gamechanger for 2021. Vegetable Seasoning and Chipotle Rub-Fire are the first two flavors currently available and soon Lemon Pepper

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2021 marks the year we are all searching for a refreshing new perspective and Fleur’s Orange Cookies is a real olfactory pleaser that will bring you the happy viewpoint you are seeking. “Orange Cookies is a strain that stands out from the rest because of its pungent orange creamsicle smell. Once you smell it, you’re sold on it,” says Evergreen Organix’s Jerry Velarde, who adds: “This is a very happy and uplifting strain. We call it our happy strain.” As crisp as a juicy sweet piece of citrus fruit, Orange Cookies is a hybrid sativa-dominant strain that cures ailments plaguing both the mind and body while providing that insta-happy and uplifting yet relaxing high. As a trusted friend during tough times, Velarde anticipates that Orange Cookies will continue to be a top seller in 2021 as it is one that always delights him personally. “On one run we had a huge amount of Orange Cookies. I pulled up to the cultivation and could smell it from outside the smell was so pungent,” he says. “While this is a THC strain there are small amounts of CBD, CBC, CBG and CBN. While it has limonene and caryophyllene it is followed by linalool. A lot of consumers enjoy linalool (relative to lavender). It’s been testing over 3mg consistently with the linalool. The limonene and linalool create a nice uplifting happy high.” Another one of its benefits is versatility. You can smoke it during all occasions and times because it not only engenders happiness, but it works well to reduce midday stress and work anxiety.


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Garlic, Blackened Rosemary, a 1:1 All Purpose blend, and a 500mg Medical All-Purpose Blend will hit dispensaries. “Virtually all of the edibles in the Nevada market are sweet; our spices are savory,” says Stephanie Magurno of THC Production, LLC. “They allow patients and consumers to make anything an edible–steak, baked potatoes, roasted vegetables, sliced fruit, burgers, pasta– the possibilities are endless. The product also addresses another challenge that consumers who enjoy edibles face: eating one dose of a product that tastes really good and wanting more. In this case, you can eat the entire burrito or bowl of soup you make–not just one bite. You can cook with the spices or just add them to something already prepared. Unlike most edibles on the market, they will not melt in the Vegas heat.”

The seasonings are infused with distillate, which means they taste just like the non-infused version. They were developed for health-conscious consumers, people who love to cook or love to eat, diabetics, and those looking for a discreet way to consume cannabis. “The spices are completely homogenized, which means that they are also perfect for microdosing. Each serving is approximately ¾ of a tsp (individually bagged)–if you use ¼ tsp then you get 3.3mg of THC instead of the full 10mg,” Magurno says. “With so many people staying home and cooking more, this will be a great cannabis consumption option.”

GARLOTTI BY STATE FLOWER Newly introduced to the Nevada marketplace, Garlotti from State Flower is set to change the strain game in 2021. Powerful and aromatic with a flavor profile that falls across the earthy/fruity spectrum, Garlotti has strong genetics offering a heavy sense of relaxation. Its origins are Chem D crossed with Gelatti and then Grape Mac.


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CAMP LIVE ROSIN CARTRIDGE CAMP’s Live Rosin cartridge will set a new standard in 2021—one that preserves flavor and creates a product that is healthful and consumer friendly. It is solventless, which Matthew Janz, director of THC marketing for The+Source | Nevada Organic Remedies, says he sees as the future of cannabis extracts. “Sometimes concentrates extracted with solvents cause

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january | elevatenv.com 17

“This new strain, including the rest of the new lineup, has been in the works for about a year, but we think these genetics are perfect for these trying times,” says Hailey Stone, marketing coordinator at The Apothecarium. “Besides its delicious, garlicky flavor, it’s one of the heavier indicas that we’ve had recently. This strain is just the beginning of our newest lineup. Make sure to try them all out as they start to hit the shelves.” When smoked, consumers will benefit from a mix of terpenes that include limonene, beta caryophyllene and beta myrcene, and a bevy of cannabinoids including THCa, Delta9 THC, CBGa, and CBCa. With properties that relieve nausea, chronic pain, and stress, expect Garlotti to deliver cerebral euphoria with pops of creativity and bliss that takes over the body with a calming effect. A great thing to look forward to this year.


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a slight burning sensation in the back of your throat when exhaling. CAMP’s live rosin cartridges provide a smooth, flavorful hit with no afterburn. Most cartridges require multiple hits to get the desired experience, and our live rosin cartridges typically only need two or three hits to achieve the same result.” Each live rosin cartridge from CAMP has a terpene profile between 40 to 90mgs extracted directly from the rosin in a process called mechanical separation. “Solventless extraction methods have existed long before light hydrocarbon and CO2 extractions gained popularity. Extracting with only water, ice and pressure gives the consumer a full-spectrum, true terpene experience as it preserves some of the lower boiling point terpenes and cannabinoids from vaping away during extraction,” Janz says, noting that CAMP’s Rainbow OG Live Rosin cartridge has 12.13mg of b-myrcene and 14.69mg of b-caryophyllene. Because the extraction is performed at low temps, terpenes and cannabinoids are preserved and the vapes are high in THC-A, which is the precursor to THC. Janz notes there is anecdotal evidence supporting anti-inflammatory, neuroprotective, and antiemetic properties from THC-A. Moreover, CAMP is focused on consumer safety in response to the Vitamin E acetate vape crisis. “We feel that we offer a safer way to consume cannabis extracts and that’s something top of mind for everyone during this global pandemic. We’re proud to be Nevada’s first solventless cartridge,” he says. If you are wondering if this product is right for you, Janz says, “This product was developed for the person on the go; for the couple on a date night; for the entrepreneur who needs a pick-me-up before the final work deadline, or for the connoisseur seeking a convenient hash experience. This product was created for everyone.”

SUMMA CANNABIS STRAINS: MOTHER’S MILK AND WEDDING CAKE Mother’s Milk is the highest testing strain as far as terpene content that Summa has ever produced which makes it a 2021 gamechanger. And along with the incredibly rich peppery flavor of the wedding cake strain, these products are a double header win-win for the new year. Mother’s Milk is a strong hybrid with natural hints of earth and stone fruit. Its origins are Nepali OG and Appalachia. Smoking this flower gives the body a complete high with tingles and dreamy mental vibes. With the aroma reminiscent of condensed milk’s sweetness, this is the ideal strain for a restful night of


HAHA SOUR GUMMY BOMBS FROM PLANET 13 Looking for a different kind of edible to switch up your dosing routine in 2021? Look no further than HaHa Gummies’ Sour Gummy Bombs, an infused treat occupying multiple spots on Nevada’s list of Best-Selling Cannabis Edibles. Recently introduced, flavors include Blueberry, Mystery Berry, and a 1:1 ratio THC:CBD Grapefruit. “The most innovative aspect of this product line is the 1:1 ratio THC:CBD Grapefruit Sour Bombs. These are a phenomenal option if you ever experience any aches, pains, or anxiety,” says Planet 13’s Zach Brengman. “The added CBD makes them more calming and relaxing. They are also a wonderful recipe for a great night of sleep.” Produced for both new and experienced users, each HaHa Gummy is 10mg, which is typically a perfect single dose for a beginner. Eat one gummy, wait about 2 hours, and enjoy a giggly high. For more experienced users, eat 3 or 4 to reach the desired effect.

january | elevatenv.com 19

sleep and for combating pain and depression. On the other side of the spectrum Wedding Cake is a high that lifts you up like a sweet dessert during a happy celebration. Its origins are Cherry Pie and Girl Scout Cookies. Because it’s high in THC, users will feel euphoria from this indica-dominant hybrid and should expect relaxing effects.


As the name suggests, these edibles make you laugh. “Due to the pandemic, people are stressed, anxious and quarantined so the HaHa Sour Bombs are a nice pick-meup in this time of need. A gummy that can literally put a smile on your face,” he says.

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CURALEAF MOUNTAIN GLUE

Flower is an artform that Curaleaf takes very seriously. “Curaleaf flower is the cornerstone of our business,” says Kristen Everhart, regional marketing director at Curaleaf. “It is the base ingredient in each of our products, and our teams work tirelessly in the pursuit of standardized cultivation practices that produce the best cannabis plants possible. When choosing strains, potential candidates are put through a one-year evaluation program from seed to production to test traits like cannabinoid and terpene production, reproducibility, and genetic stability.” Everhart says that approximately 80% of Curaleaf’s flower is grown indoors using LED lighting, and the remaining 20% is sungrown in state-of-the-art greenhouses. “This approach has resulted in our ability to consistently offer quality and reliability to our consumers.” One of the strains Curaleaf has crafted is Mountain Glue, positioned to those who want to settle in for the night with a movie and just relax. It is a hybrid with incredible potency so expect a sense of calm, but it won’t make you immobile. Mountain Glue is known to increase appetite so make sure and have plenty of popcorn ready. “The Mountain Glue cannabis strain is lime green in color, sometimes having slight shades of deep purple within its ovular buds. Both its scent and taste are distinctly pine and earthen,” Everhart says, noting its primary terpenes are caryophyllene, limonene and myrcene.


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elevatenv.com | january

DISPENSARY MAP A Guide to Cannabis in Southern Nevada 1. Acres Cannabis acrescannabis.com 2320 Western Ave 702.399.4200

7. Exhale Dispensary exhalebrands.com 1921 Western Ave 702.447.1250

15. NuLeaf nuleafnv.com 430 E. Twain Ave 702.297.5323

23. The Apothecary Shoppe theapothecaryshoppe.com 4240 W Flamingo Rd #100 702.740.4372

2. Apothecarium apothecariumlv.com 7885 W Sahara Ave 702.778.7987

8. Green Cannabis Co. greennv.cowm 3650 S Decatur Blvd., #7 702.357.5491

16a. NuWu Cannabis Marketplace Nuwucannabis.com 1235 Paiute Circle 702.844.2707

24a. The Dispensary thedispensarynv.com 5347 S. Decatur Blvd #100 702.476.0420

3. Cultivate Las Vegas cultivatelv.com 3615 Spring Mountain Rd 702.778.1173

9. Inyo Fine Cannabis Dispensary inyolasvegas.com 2520 S Maryland Pkwy #2 702.707.8888

16b. NuWu North nuwu.vegas 1157 Nu-Wav Kaiv Blvd 702.844.2438

24b. The Dispensary thedispensarynv.com 50 N. Gibson Rd. #170 702.476.0420

4. Curaleaf curaleaf.com 1736 S Las Vegas Blvd 702.545.0026

10. Jardin jardincannabis.com 2900 E Desert Inn Rd Ste #102 Las Vegas, NV 89121 702.331.6511

17. Oasis Cannabis Dispensary oasiscannabis.com 1800 S. Industrial Rd. #180 702.420.2405

25a. The Sanctuary thesanctuarynv.com 2113 N. Las Vegas Blvd 702.420.2902

18. Planet 13 planet13lasvegas.com 2548 W Desert Inn Rd #100 702.206.1313

25b. The Sanctuary thesanctuarynv.com 1324 3rd. St 702.420.2902

19a. Reef Dispensaries reefdispensaries.com 3400 Western Ave 702.475.6520

26a. The Source thesourcenv.com 2550 S Rainbow Blvd #8 702.708.2000

19b. Reef Dispensaries reefdispensaries.com 1366 W Cheyenne Ave 702.410.8032

26b. The Source thesourcenv.com 9480 S Eastern Ave Ste #185 702.708.2222

20. Shango goshango.com 4380 Boulder Hwy 702.444.4824

27. Top Notch THC topnotchthc.com 5630 Stephanie St 702.418.0420

21. ShowGrow showgrowlv.com 4850 S Fort Apache Rd Ste #100 702.227.0511

28. Zen Leaf zenleafdispensaries.com 9120 West Post Rd #103 702.462.6706

5a.Essence Cannabis Dispensary essencevegas.com 2307 S Las Vegas Blvd 702.978.7591 5b.Essence Cannabis Dispensary essencevegas.com 4300 E Sunset Rd Ste #A3 702.978.7687 5c.Essence Cannabis Dispensary essencevegas.com 5765 W Tropicana Ave 702.500.1714 5d.Essence Cannabis Dispensary essencevegas.com 7260 S Rainbow Blvd #104 725.206.6911 5e.Essence Cannabis Dispensary essencevegas.com 6410 S Durango Dr #115 775.877.9367 6. Euphoria Wellness euphoriawellnessnv.com 7780 S Jones Blvd Ste #105 702.960.7200

11. Jenny’s Dispensary Jennysdispensary.com 10420 S Eastern Ave 702.718.0420 12. Medizin medizinlv.com 4850 W. Sunset Rd #130 702.248-0346 13. MMJ America mmjamerica.com 4660 S Decatur Blvd 702.565.9333 14a. Nevada Made Marijuana nevadamademarijuana.com 3195 St. Rose Pkwy Ste #212 702.737.7777 14b. Nevada Made Marijuana nevadamademarijuana.com 1975 S Casino Dr 702.737.7777 14c. Nevada Made Marijuana nevadamademarijuana.com 310 E. Warm Springs Rd. 702.298.4830

22. Silver Sage Wellness sswlv.com 4626 W Charleston Blvd 702.802.3757


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WHAT’S IN YOUR STASH?

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elevatenv.com | january

Cannabis cognoscenti share their go-to when it’s time to spark a fire or even stoke an ember

Finding out what is in somebody’s stash is like a covert trip to a friend’s bathroom to check out what secret elixirs and potions hide in their medicine cabinet. In most cases you will likely find something you were not familiar with but upon investigation you should definitely have in yours. In 2021 consider experimenting and expanding the contents of your cannabis reserve with some new items like the ones we have included here as well as the products on page 6 in our CBD roundup, and in our monthly product review found on page 14. The cannabis market is dynamic and constantly evolving so there’s lots to try to find out if it works for your medical and recreational objectives.

Olivia Alexander, Founder and CEO, Kush Queen

Right now I am obsessed and I cannot stop talking about hash rosin gummies. I’d heard there was a difference in having a hash gummy and a distillate gummy. Until I got my hands on products that weren’t made with distillate, I didn’t really understand how edibles could have anything besides an indicadominant, very sleepy, sedative high. I’m the kind of person who with even a few milligrams, I’m out, I’m down. Hash rosin gummies and or hash rosin edibles is a truly uplifting, more sativa-like high and the flavor really tastes differently because of the solventless method used in the extraction process. I also love beverages. I would advise people to explore the beverage category as much as possible because I think that’s really the future. Being able to have a beverage, being able to just fit in like everyone else at a gathering or a get-together around my parents and still be able consume is also really freeing. I think it’s products like beverages that once we can get the masses into them, it’s going to transform the industry and the way we think of the plant. As for some favorites, I’m partial because my fiancé has a company in California called New Frontier Brewing. They have a lager and a pale ale that’s ridiculous. I’ve recently gotten into canned CBD coffee. I really love a coffee in the morning with a dose of CBD. I’m pretty sure the other day when I was at the dispensary, I saw something that looked like a White Claw and I had to clutch my chest because I thought, ‘Holy crap, we’re really here now. We have a cannabis seltzer experience.’


Stacey Mulvey, Founder, Marijuasana

2020 has left me anxious, so my favorite thing in my stash has been CBD from E1011 Labs. Their quality hemp blends and Elon device is perfect for inhaling and delivering cannabinoids. It’s been great for calming my nerves and putting me in a better headspace. Since I’ve been laying low this year, I reached out to terpene educator and expert Curt Robbins of Higher Learning LV for the latest and greatest technology. He recommended another vaping system called the MiniNail for its remarkable features that make it excellent for exploring terpenes!

A’Esha Goins, Founder, Black Joy Consulting

My favorite cannabis is G5 Galactic Cherry. It is the perfect blend of beta-caryophyllene, limonene and myrcene. When I smoke it, I feel like I can accomplish ANYTHING and sometimes I do!

Ryan Bondhus, Purchasing Director for Nevada, Ayr Strategies

january | elevatenv.com 25

These days it’s Tumbleweed Extracts Sauce vapes. This is one of our in-house products that we make. It’s a 70/30 blend of distillate and live resin. The reason I like it is because it has a delicious profile of terpenes and it has a nice 70 percent or even lower THC. On top of that there are so many different unique cannabinoids and different flavors that come frozen from the plant to where you can make some nice comparisons that came from the flower itself rather than a botanical pen that’s going to be more of a distillate game.


Philip Wolf, Founder, Cultivating Spirits

I like a strain called Golden Goat that’s high in limonene and high in alpha-pinene because it really energizes me but the pinene also helps me focus. I am a very fiery active person so a strain with a profile like that really benefits my day-to-day and helps me get into my flow and so that’s what I prefer.

Rob Wright, Director of Production, Panna Extracts

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elevatenv.com | january

I don’t have a daily stash per se, but I do have a nightly stash. The days of me consuming cannabis during the workday are long, long gone. I do consume a dose of our Panna High THC or Strain Specific High THC RSO nightly. I also have a few Delta-8/CBN cartridges and jars that I will use if I’m looking to vape or dab. I tend to stay away from Delta-9 products during the week and save those for the weekends when my responsibilities are lower mostly due to the fact that I just don’t wish to hinder my abilities to respond to work or my personal life until the weekend arrives, where I am more in control of my free time. RSO 45 minutes before bed, and Delta-8 seems to be my go-to stash that allows me all of the beautiful effects cannabis brings me, without the stagnation or hindering what Delta-9 products can bring.

Madisen Saglibene, Executive Director, Nevada NORML

With all the stress of the holidays and just 2020 in general, always having my Rokin mini vape battery on me has been really helpful! Its discreet, high quality and always holds a long-lasting charge. I love the fact that the team is based here in Henderson and that they are really present in the local cannabis community.

RALPH JONES

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january | elevatenv.com 27


Cooking Cannabis

elevatenv.com | january

@DDCONFECTIONARIES

A 13-year veteran of the professional kitchen, Deseree Chandler’s culinary passions have always been centered in the world of desserts and pastries. She is pouring that zeal into a new business venture, DDConfectionaries. To that end, Chandler is sharing her recipe for baklava, a version so decadently delicious you may think it is not healthy. Think again. Phyllo dough is low in calories and free from both trans-fat and saturated fats. The recipe’s generous drizzle of honey can help to control blood sugar levels, fight cancer, and if you use a CBD-infused honey (such as the one we feature on page 7) it can help with inflammatory issues. Finally, walnuts are an exceptionally nutritious nut with a wealth of the good kind of fats— polyunsaturated fats, which are better for you than saturated fats. They also have a high amount of omega-3 fatty acids, significantly more than any other common nut. Studies have shown that eating walnuts can help lower LDL (“bad”) cholesterol but can also lower your cholesterol overall. Baklava for the heart-healthy win.

28

BAKLAVA DESEREE CHANDLER,

FILLING INGREDIENTS:

DIRECTIONS:

1.5 lbs. walnuts, chopped 1/2 Tbsp. cinnamon 1/4 tsp. ground clove 1/4 tsp. salt

Preheat oven to 350°. Use mixer to blend walnuts, cinnamon, ground clove and salt.

SYRUP INGREDIENTS: 1 cup water 1 cup honey (we suggest a CBD infused honey) 1 cup sugar 1 cinnamon stick 1 quarter strip lemon peel* 1 quarter strip orange peel* 2 packages of Phyllo dough 3/4 lb. cannabutter *(Use quarter of citrus skin from lemon and orange. Get as much of the pith off as you can)

In saucepan bring water, honey, sugar, cinnamon sticks, orange and lemon peels to a boil. Reduce heat and let simmer for 5 minutes. Remove cinnamon sticks and fruit peels. Butter the bottom of 11.5 x 16.5 pan with cannabutter. Begin by layering Phyllo dough. First set of layers is eight sheets of Phyllo dough with cannabutter brushed on each sheet of dough. Then add a layer of walnut filling. Next step is a layer of five sheets of Phyllo dough, again each is brushed with cannabutter. Now add a layer of walnut filling. Repeat this step of five sheets of Phyllo dough three more times with walnut filling in between each five-sheet layer. The final layer of Phyllo dough will require eight sheets of cannabuttered dough. Cut into squares and then bake for 50 minutes. Finish by pouring syrup on top.

Please remember when cooking with cannabis you are cooking with a medicine and the medicine amount and portions of the food ingested should always be taken into consideration. Always start out with small portions or doses and wait 30 minutes to an hour before eating any additional portions of food that has been medicated.


AWARD WINNING VAPES, TINCTURES, AND CONCENTRATES


702-248-0346 | 4850 W Sunset Rd Ste 130 www.medizinlv.com


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