ElevateNV September 2018

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AUGUST 2018 SEPTEMBER 2018


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HOME OF THE LV CANNAGAR

R E C R E AT I O N A L • R E D E F I N E D 4310 w Flamingo Rd • Across from Palms Place • 702.447.1250 Keep out of reach of children • For use only by adults 21 years of age and older @exhalenevada

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from the editor

Publisher Guy Bertuzzi, guy@elevatenv.com

Editor-In-Chief Beth Schwartz, beth@elevatenv.com

Creative Director Brooke Bertuzzi, brooke@finetheagency.com

Contributing Writers: Justin Alexander, Josh Bell, Riana Durrett, Richard Gubbe, Dr. Pouya Mohajer

Media Consultants: Mark Damkroeger, mark@elevatenv.com Marissa Skinner, marissa@elevatenv.com Nicole Verlinich, nicole@elevatenv.com

ELEVATION PUBLISHING LLC Chief Financial Officer Cassandra Lupo

FINE THE AGENCY Partner Kelli Maruca, kelli@finetheagency.com

Graphic Designer James Nigbur, james@finetheagency.com

Account Coordinator Kimberly Chang, kim@finetheagency.com elevate nevada magazine makes every effort to ensure the accuracy of the information it publishes, but cannot be held responsible for any consequences arising from errors, false data or omissions. elevate nevada assumes no responsibility for any claims or representations contained in this publication or in any advertisement. elevate nevada magazine does not encourage the illegal use of any of the products or advertisements within. Reproduction in whole or in part strictly prohibited. All rights reserved. To subscribe to elevate nevada, visit elevatenv.com/subscribe/. 7120 Rafael Ridge Way, Las Vegas, NV 89119 Phone: 702.855.3843 | Email: info@elevatenv.com

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Welcome to our Education issue. It was born of an observation I commonly hear from cannabis novices. They are always pleasantly surprised at how knowledgeable the “budtenders” or dispensary workers are here in the Battle Born State. Newbies to the world of cannabis often share with me the trepidation they were feeling prior to visiting a dispensary for the first time. But it was all for naught because Nevada’s dispensary employees were able to guide them to find the medicine, strain or product that would best aide their situation. I had assumed visitors to dispensaries in other states were having similar experiences. I was wrong. My sister visits Nevada dispensaries whenever she is in town and has never had any problems getting the necessary help to find the right elixir for what ails her. She was in Seattle this past spring and decided to stop in some dispensaries. She had a good idea of what she wanted but the budtenders weren’t able to guide her in any of the dispensaries she visited. She ended up buying multiple products hoping at least one would work for her. This isn’t the first time I have heard a story like my sister’s. The same tale of woe has been relayed to me by other people who were having similar experiences in other rec-friendly states. This led me on a quest to see if Nevada’s dispensaries were doing something different than other states. Turns out they are -- the state of Nevada, more precisely NAC 453A.336 Section 96, spells out exactly what dispensary workers are required to be versed in with regard to serving and aiding cannabis consumers. elevate’s Kayla Anderson investigates the state’s training requirements in her story

“Higher Education” on page 28. Nevada Dispensary Association chief Riana Durrett also details employment requisites in this month’s Legalease in her story “Breaking Down the Cannabis Industry’s Complex Employment Matrix” on page 32. These are a pair of stories that once again illustrate why Nevada is often mentioned as having the gold standard in cannabis regulation. Like I tell everyone: Nobody knows how to regulate a vice like Nevada. Guy’s Thinking Pink If elevate publisher Guy Bertuzzi happens to stop by your dispensary, lab or cultivation next month donned in pink (I’m personally lobbying for a Barbie-pink feather boa) it’s for a good cause. He is supporting the American Cancer Society (ACS) by participating in their Real Men Wear Pink 2018 campaign for National Breast Cancer Awareness Month. Every day in October, Guy will be attired in pink to raise money to meet his goal of $2,500 for the fight against breast cancer. Guy’s dedication to the cause isn’t only because he loves sporting pastels (as we all know), he’s committed to raising funds for ACS in honor of his sister-in-law Karen, Lucinda of Cannabella Kitchen, and yours truly. Eight years ago. I was diagnosed with breast cancer, received treatment, and am very fortunate to be cancer-free. If you are interested in donating to Guy’s pink-a-thon or just want to see his rosy self attired in blush tones or magenta threads, please email him at guy@elevatenv.com so he can get in the pink.


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Cooking Cannabis BINSKE WATERMELON FETA SALAD

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Dressed with the flavor punch of Binske lemon olive oil and lime juice, this refreshing Watermelon Feta Salad gets extra pizzazz provided by the simple taste of fresh mint. It’s perfect for September when those last days of summer in the desert are dwindling away and the most pleasant time of the year to dine alfresco has swung back around.

PREP TIME: 15 MINUTES (Serving Size: 8)

The salad is best made just prior to serving. Prepare one hour or less before your meal.

INGREDIENTS:

INSTRUCTIONS:

8 lb. whole seedless watermelon, chilled (about 12 cups of cubed fruit) 1/4 cup of Binske extra virgin lemon olive oil 3 whole limes, juiced 1 1/2 tsp. salt 3/4 tsp. black pepper 1 cup fresh mint leaves, chopped 1 1/2 cups crumbled feta cheese

1. Cut skin from watermelon, then chop fruit into one-inch cubes. Place cubes in a colander to drain as you chop. 2. In a small bowl, whisk together Binske extra virgin lemon olive oil, fresh lime juice, salt, and black pepper to create dressing. 3. Place watermelon in large salad bowl. Pour dressing and chopped mint over watermelon and toss gently to coat. Pour crumbled feta into salad bowl and stir gently to integrate cheese with rest of ingredients. Serve.

Please remember when cooking with medicinal cannabis you are cooking with a medicine and the medicine amount and portions of the food ingested should always be taken into consideration. Always start out with small portions or doses and wait 30 minutes to an hour before eating any additional portions of food that has been medicated.


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CANNABIS CINEMA A PREVIEW OF FALL’S MOST BUZZ-WORTHY CANNABIS MOVIES

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By Josh Bell

With marijuana’s growing presence in mainstream culture, the depiction of cannabis in movies and TV series has been expanding rapidly as well. From dramas and comedies about marijuana users to documentaries about the various aspects of cannabis culture, there are more movies than ever offering glimpses into the world of cannabis consumption. Here’s a look at a few buzz-worthy marijuana movies that you can check out in the next few months.


Boundaries

Weed the People

A road trip comedy about reluctant family bonding, Shana Feste’s Boundaries is also sort of a wistful tribute to the last days of underground marijuana selling before recreational legalization. Vera Farmiga plays frazzled single mother Laura Jaconi, who is annoyed when her delinquent father Jack (Christopher Plummer) gets kicked out of his latest assisted-living facility. Along with her pre-teen son Henry (Lewis MacDougall), she agrees to drive Jack from Seattle to LA so that he can live with her sister, but he has ulterior motives for the journey.

Producer (and former talk-show host) Ricki Lake and director Abby Epstein last teamed up on the 2008 documentary The Business of Being Born , about the corporate machine of hospital maternity care, and in Weed the People they once again take on the medical establishment, with a look into the use of cannabis for medicinal purposes. In particular, the movie focuses on treating very young cancer patients (some only a few months old) with cannabis oil as part of their overall medical regimen. Epstein and Lake follow several cases over the course of a few years, as parents struggle with access to the right dosages for their children, even in California where medical marijuana is legal.

Boundaries will be available on home video in October.

It’s not hard to sympathize with kids who have life-threatening illnesses, and the movie relies heavily on the emotional connection to these children who just want to have normal lives. Epstein also consults with various medical and policy experts, exploring the issue of why cannabis treatments have not been more thoroughly studied and tested. The film raises questions without providing many answers, leaving it to the audience to figure out what the next steps should be.

Weed the People will be out in limited release in October. (continued on page 50)

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The real reason Jack was booted from his living situation is that he was growing and dealing marijuana out of the community’s greenhouse, and he uses the family trip to unload all of his surplus product on an eclectic collection of old friends and acquaintances who are his regular customers. Farmiga and Plummer give strong performances in a somewhat overly familiar story, with a typical arc as father and daughter bicker but then come to appreciate one another. Through it all, they disperse the last marijuana deliveries to an eccentric cast of characters played by actors including Christopher Lloyd, Peter Fonda and Bobby Cannavale, proving that pot really does bring families together.


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PROPER ETIQUETTE FOR YOUR FIRST DISPENSARY TRIP by Richard S. Gubbe

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our first time can be intimidating. Something you can only partially prepare for with regards to what lies ahead. All the aromatic sensations arouse emotions, all the pretty flowers enhance the mood. All the anticipation, the uncertainty, and especially the forbidden. You’ve arrived at a Nevada dispensary. Now what? Consider it like going to a bakery to get some goodies when you were young. Remember the olfactory sensation that greeted you at the door? Most of the population has yet to set foot inside a dispensary. Hard to translate what’s in store from short clips of videos on TV or photos in magazines. There’s nothing like the real thing. What keeps someone away, other than those who dismiss the benefits, is fear of the unknown. Once you summon the courage, read a little bit about marijuana before the trip. Visit sites that teach about the varieties and effects. Do some research and find strains that fit your needs. Check out previous articles on the elevatenv.com site and hit Leafly, Weedmaps, Medical Jane and others to get familiar. Which weed really does make you feel euphoric? What knocks you silly? What makes you creative? What makes you want to conquer the world? But not to fear, Nevada’s dispensaries have plenty of knowledgeable people behind their counters who are more

than happy to assist and lend guidance, so you can locate what you need. “Be open minded and ask questions,” are words of wisdom from one Las Vegas dispensary head, who continues, “if something doesn’t work for you, try something else. Reactions and effect vary from individual to individual.”

THE FIRST TIME A first look inside a dispensary may be intimidating because there are so many different types of product to see -- from concentrates and topicals to flower and edibles. And not every dispensary is set up the same. Some let you look at the actual bud you are buying, sometimes the dispensary only supplies a sniff jar with a magnifier on it. This isn’t the best way and most purists want to see the bud they are buying. Inquire within. “Medical advice will not be given – only research,” advised another Las Vegas dispensary boss, adding, “We won’t give you any legal advice, either.”

HIGH PRICES The biggest complaint is the cost of weed in a young market with tourists willing to pay just about anything. But the price of cannabis has gone down in Colorado and Oregon, and never was high in California. But quit crying and remember you are paying for quality-controlled weed that is lab tested for harmful chemicals.

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All Manner of Things


“The price will come down as the process goes along,” said another dispensary manager in Las Vegas. Top-shelf cannabis costs more and cheap weed is cheap weed. Stay away from leaf, not worth the sacrifice in quality. Taxes are a way of life. Get over it. Think of it as paying for a child’s education. Remember, medical people don’t pay the regular state tax, only the additional pot tax. For rec users, tack on a little less than one-fifth of your total cost to figure a ballpark final cost.

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HERE’S A TIP FOR YA Tips recorded in most places haven’t amounted to much – yet. Budtenders make $11 to $16 an hour so it isn’t a glamorous job, quite yet. Tip jars are found near the cashier, although often not in plain sight. The public perception is that a budtender is not a bartender, rather looked upon as a healthcare professional. “Do you tip at the doctor’s office?” quipped one local budtender. “We would like to be considered a bartender when it comes to tipping, but that hasn’t happened yet.” Wait until clubs open. Until then, treat your budtender like your bartender. Both budtenders and bartenders are relied upon to give good advice and should be rewarded when they do.

FREE ADVICE Don’t be in a rush. Be nice to security guards. They don’t mess around when it comes to bad behavior. If they look mean it’s because they’re tired of no one following directions. As one security guard told me, “people need to learn how to read a sign.” Here’s some more free advice: • Childproof bags may be hard to get open, but they are a mandate from the state. Leave some bags in your trunk to use as some dispensaries charge for them. • There may be a line, or you may be called to go in after you show I.D. If there are physical lines, make sure you’re in the right place. You can get left behind if you don’t know where to be. • Medical patients are served first in most places. The state requires it, but that’s not the case everywhere. • Do what your mother always told you before going into a store: “Don’t touch anything!” Look, smell and admire, but don’t touch. • Bring your I.D. If you have a medical patient card from outof-state, you need an I.D. from that state or a U.S. Passport. • No phones allowed inside the dispensary, but they are permitted in the waiting room. • No smoking any weed on the premises, not even to try it out in your car. No vape pens, either. Nevada isn’t the Netherlands.


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continued on page 46


CANNABIS PRODUCTS FOR TEACHING EDUCATORS HOW TO RELIEVE STRESS AND RE-ENGERGIZE By Justin Alexander

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TEACHER’S AIDE

A

h, back to school. That time of the year when teachers across America face the impending school year with excitement and trepidation as a flurry of new students -eager to edify their intellect, see their friends, and begin the challenge of another year -- converge. Teachers also must get back in the swing of things and gear up for the daily stresses of running a classroom with hundreds of students passing through each day. All that requires energy and a lot of it. In addition, there’s the various roles a teacher plays throughout the school day -- from educator to nurturer to cheerleader to disciplinarian. But the biggest role is that of a performer. “They have to hold interest and entertain

large groups of people who have a million exciting things distracting them. Giving five to seven unique performances a day is emotionally exhausting,” explains Tryke’s chief of edibles Mickey Pepper, who is a former teacher. “Not only do they have to be on all the time, but then there is the planning of seven hours’ worth of performances for the next day.” Between keeping their enthusiasm high and planning the next day’s lessons, teachers have a lot to keep up with and need to turn off their minds when they get home each night. Sometimes that doesn’t come easy, but we have rounded up almost a dozen products that offer relaxing and sedative properties, so educators can rejuvenate and reenergize. Because as they say, the show must go on.


LAVENDER VANILLA MASSAGE OIL FROM EVERGREEN ORGANIX

CITY TREES’ 1:1 BLUE AGAVE TINCTURE Preparing to spend the next 250-some-odd nights grading papers? Want to relax with a glass of hard iced tea and a side of something a little more exciting than pretzels? Try City Trees’ 1:1 Blue Agave

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Preparing a classroom and planning lessons five days a week can be tough, and teachers need— no, they require—relaxation. Enter Evergreen Organix Lavender Vanilla Massage Oil, the ultimate relaxation product. Applied topically, it helps loosen muscles and its soothing fragrance offers relaxing aromatherapy benefits to help busy teachers de-stress. “Our Lavender Vanilla Massage Oil is loaded with linalool (14.96 mg) and eucalyptol (5.34 mg), o-limonene (3 mg), and b-caryophyllene (1.4 mg). These terpenes help clear the mind and relax the body. “The lavender oil and vanilla essence create a very relaxing blend that is great for helping people unwind. We wanted to create a cannabis-infused topical that masked the smell of cannabis but was still loaded with its awesome benefits,” Jillian Nelson of Evergreen Organix says of the oil that can be applied anytime, anywhere. “Some people are curious about cannabis topicals but are too timid to try any fearing that they will smell like weed. This is difficult for people, like teachers, who work in very strict careers where cannabis is still seen as somewhat of a taboo. Fortunately, our Lavender Vanilla Massage Oil is crafted with fragrant essential oils, including locally grown lavender, that really help keep topical use discreet,” she says. Breeze into the new school year with this stress-relieving product in your teaching arsenal.


elevatenv.com | september 18

Tincture, a sweet and sassy mixture that can be added to anything—cold beverages or simply straight—to keep the edge off that bell curve. “Teaching can be a huge stress. What better way to get by after work than taking some tincture drops?” asks City Trees’ Russ Johnson. “This will help teachers relax while grading papers and help them get the restful sleep they deserve.” City Trees’ Agave Tincture can be taken orally via a few drops under the tongue or added to an afterschool beverage. It can also be used as a substitute sweetener, just like regular agave syrup. “The beautiful thing about this blend is that you get the perfect entourage effect with 250 mg of THC and 250 mg of CBD,” Johnson says. Now, for a quick pop quiz: The entourage effect refers to the synergistic interplay between the many compounds in cannabis, specifically CBD’s ability to modulate the effects of THC, reducing paranoia and boosting euphoria. (Pat yourself on the back: You learned something today!) “This well-balanced blend gives you the best of both worlds,” Johnson says. “It helps you focus on the task at hand along with a euphoric relaxation kicker.”

SPEARMINT ISH PEN The naturally relaxing effects of spearmint combine with cannabis’ proven stress relief in the ISH pen. Think of it as a minty-fresh afterschool snack with the added benefit of a terpene profile that includes limonene (7.74 mg), linalool (1.36 mg), and b-pinene (.80 mg).

“Our ISH cartridges are best for teachers because the flavors are discreet, and each is paired with a free battery, making them extremely easy to operate,” says Margaux Hansberry, Nevada Sales Manager at ISH. “The spearmint flavoring, naturally extracted from mentha spicata, has a soothing effect. Aroma-therapeutically, spearmint has been shown to increase serenity as well


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september | elevatenv.com 19

As a former middle and high school teacher, Mickey Pepper knows a thing or two about teachers and their needs. Head of the edibles team at Tryke Companies/ Reef Dispensaries, his passion is “creating the most delicious and precisely infused edibles our patients and customers have ever had.” Pepper says Tryke’s 1:1 tincture is perfect for the high-stress, high-expectation teaching field. “When the final bell rings, the day is not over. What’s left is reviewing the work of 250+ students. As a former teacher, I know how much success depends on a teacher’s ability to be effective outside the classroom. The 1:1 THC/CBD tincture provides for a lifted, focused and productive night. It takes the edge off and adds a rosy ring to the daily challenges. I like the happy perspective it gives me about my day and encourages me to be optimistic about tomorrow. That’s exactly what I wanted as a teacher.” Pepper says Tryke’s 1:1 tincture is ideal for teachers and others who want to feel happily relaxed without

ER N IV EN EL Y D E E H W MC O

TRYKE’S 1:1 CBD/THC TINCTURE

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as mental clarity. The Spearmint ISH is the best of both worlds because the menthol increases focus and the cannabinoids relax you.” In the cannabinoid department ISH’s Spearmint is varied with 75.77 percent delta-9 THC, 82.36 percent CBD, 2.78 percent CBG, and 2.15 percent CBC. ISH’s pens pack an impeccably pure punch. “We triple-refine our CO2-extracted oil before running it through the distillation process that purifies the oil to pure pre-activated delta-9 THC no matter what the strain is,” Hansberry says. “Simply put, distillation entails separating heavy and light molecules (cannabinoids) based on their boiling points, and we remove everything except for delta-9 THC. This makes it great for teachers as it's a more consistent effect independent of the batch. Being a distillate, most batches are high-potency delta-9 THC, so you'll know exactly what to expect.”


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losing their focus and engagement—plus its neutral flavor gives it the versatility to be added to other liquid, food or under the tongue. “It’s excellent for unwinding and transitioning from work to home, while allowing you to be productive should you choose to be,” Pepper says of the tincture that has a cannabinoid profile of 9.372 mg THC, 9.271 mg CBD, and .042 mg CBN. “People love that the 1:1 tincture allows them to feel blissfully high without interfering with anything they want to do and without any loss of focus or ability to be productive. If rest and relaxation is the goal, this tincture will not stand in your way.”

HOT MESS KUSHMETICS’ PINEAPPLE EXPRESS CANNABISINFUSED BATH BOMB After a long day of teaching, sometimes it’s wonderful to come home and relax in a nice, warm bath. Instead of grabbing a bottle of wine and your Roku remote, light some candles and toss in Hot Mess Kushmetics’ CBD-infused Pineapple Express Bath Bomb. Hot Mess Kushmetics founder Heather Vanek originally created the bath bomb to help her mom, who suffers from migraines. “When she took her very first bath, it broke her three-day migraine streak in a matter of minutes. That’s when I knew this was something special that had to be shared with others who suffer,” says Vanek. These deliciously fruity, cornstarch-free scented bath bombs are a great way for teachers to relax, de-stress, relieve pain and get a good night’s sleep. “Teachers have an incredible amount of work throughout their day, so taking time for themselves is essential to recharge their batteries,” explains Vanek. “Along with relieving pain and inflammation, our CBDinfused bath bombs have been reported to give users an amazing night’s sleep. This is the perfect way to relax after a long day.” Even better, Vanek stresses that her 50 mg-CBD bath bombs mean “teachers don’t have to worry about failing a drug test.” We give these soothing bath bombs an A+.


Photo by Timothy Marez

MEDIZIN’S D-I-Y MARIJUANA EDIBLE POWDER As every teacher knows a balanced diet and plenty of hydration are key to surviving a grueling school schedule. More are learning that incorporating

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An orange cookie a day keeps the principal away. After a few puffs of Orange Cookies, which is an indicadominant hybrid born of the venerable Girl Scout Cookies and Orange Juice, you will feel a balanced, citrusy high at 73.13 percent THC that comes on even and stays for a while. This vape is recommended for the daily smoker and gives afterschool relaxation or a pre-day pep-in-your-step charge. “Our goal was to add a strain/flavor to our line of vape pens that consumers can [use] all day, whether it’s at work, on your breaks, out in the sun with your friends, or simply enjoying any of your activities,” says Cannabiotix’ Megan Landers. “Our Orange Cookies Vape Pen will leave teachers filling slightly euphoric, with amazing relaxing tendencies, keeping them calm throughout the school day,” says Landers. “It can also keep teachers creative for their students. This specific strain keeps you calm but productive [with] uplifting [effects], making it one of the best strains to puff on all day.” The Orange Cookies vape pen features a tasty terpene mix of 18.4 mg terpinolene, 9.5 mg b-myrcene, 8.79 mg limonene, 7.79 mg b-caryophyllene, 3.24 mg b-pinene and 1.8 mg linalool that is guaranteed to keep teachers soothed and stress-free. “Linalool is a terpene that can help relieve stress in the body. Other terpenes that help relax you, such as myrcene and limonene, can also relieve day-to-day stress. All three of these terpenes can be found in our Orange Cookies vape pens,” Landers says. Soothe your sweet tooth with this palate enlivening distillate.

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elevatenv.com | september 22

THC into their daily meal plan can help them stay on top of their teaching game and take the edge off life’s little challenges. Medizin’s D-I-Y Marijuana Edible Powder is an ideal addition to a teacher’s kitchen. While preparing those daily assignments at home, sprinkle some of this powder into, basically, anything— a sandwich, that leftover Thai food from last Friday… even water! “Worried about the taste? No problem. The D-I-Y Powder is virtually tasteless,” says Medizin’s David Farris. “This product is customizable, and that’s what makes it so special. For many teachers, long days call for quick solutions to de-stress. The D-I-Y Powder is the ultimate convenience factor. You can mix it into a pasta sauce or blend it in a smoothie. The options are endless.” Medizin created this product for users who don’t love sweet, calorie-laden edibles like cookies or brownies, and those who can’t vape or smoke for health or lifestyle reasons. The D-I-Y Edible Powder comes in 100 mg packages (each serving of one teaspoon is 10 mg), making for a precise dosage, perfect for teachers looking for relaxation and focus without the overwhelming couchlock or paranoia. “We want our customers to be able to continue their lifestyle when incorporating this product in their daily routine,” added Farris. With this magical powder, teachers will be able to continue doing what they love—without burning out.

REMEDY’S FIRE OG FLOWER “Being one of the heaviest of the OG Kushes, Fire OG should be one of the go-to strains for a teacher looking to unplug from the stresses of the classroom. If your students have worked your anxiety levels up, Fire OG will bring you back to a calmer and mellow vibration,” says Randy Villarba, marketing manager at Remedy. “Relaxing and soothing, this is definitely an end-of-day strain. Due to its high potency and sweet, citrus flavor, it leaves a great taste on your palate.” Fire OG is a hybrid of SFV OG and OG Kush, two venerable strains known for their instantaneously relaxing effects. And Fire OG is no slouch in the terpene class, either; it has a robust terpene profile of 6.01 mg b-myrcene,


2.77 mg beta-caryophyllene, and 4.27 mg d-limonene, perfect for creating an incredible entourage effect. “Fire OG is known for being a solid OG Kush strain with heavy-hitting effects and powerful flavor. From appearance, effects, smell and taste, it's what you would want from a kush strain. We didn't create this strain, but we chose to grow Fire OG due to its notoriety and reputation as one of the strongest OG Kush strains on the planet,” Villarba says, noting this is one of the most sought-after strains that Remedy grows at 25.60 percent THC. “When we drop it off at the dispensary, once it hits the floor, it is typically gone within days. It's called Fire OG for a reason.”

NLVO’S EXTRA-STRENGTH VANILLA MINT MARIJUANA MUSCLE RELIEF LOTION

(continued on page 40)

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After school, kids go home and play, but teachers need a little more help to get ready for the next day. Enter NLVO’s Extra-Strength Vanilla Mint Muscle Relief Lotion, your next best friend after a glass of wine. “Our specialized lotion works particularly well to alleviate tight or sore muscles, which is an excellent option for teachers who either stand or sit in strained positions for extended periods of time,” says NLVO’s Laura Duran. “Infused with 200 mg of THC and 200 mg of CBD, a stronger dose of THC and CBD was selected for optimal transdermal dispersion of activated cannabinoids. Our lotion uses the power of concentrated cannabis oil, CBD, and all-natural essential oils including menthol, wintergreen, eucalyptus and soothing vanilla undernotes to stimulate and soothe achy muscles. The essential oils found in this lotion also provide a stimulating, cooling sensation and aroma, which can help with concentration and alertness.” According to Duran, this powerful lotion is perfect for relieving pain without ingesting edibles or smoke. “Because this product is applied topically, no

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erpenes, indica, sativa, kief, dab rigs, tincture, cannabidiol, delta-8 – cannabis definitely has its own language. Not being familiar with the language can make going into a dispensary an intimidating proposition. Even more so when you consider there can also be dosing aspects to consider. However, should you wander into a dispensary, know that the “budtenders” or agents working in the dispensary have been armed with a lot of knowledge. “People come in straight off of the airplane and know nothing about cannabis and we provide everything,” explains Elaine Wells, who is a patient advisor at The+Source dispensary in Las Vegas. If you have been to a Nevada dispensary than you already know they do provide everything – everything necessary to understand how cannabis is going to work based on the research available. The cannabis industry in Nevada has an educated workforce thanks to both astute lawmakers and the state of Nevada. Senator Tick Segerblom, who was a big driver behind getting training for frontline dispensary workers into the regulations, saw training as a necessity. "We required training for employees at the beginning of the medical marijuana program because it is an essential part of operating a strictly regulated industry. Marijuana establishments can't follow the extensive rules if they don't have training. In addition, many patients are in the dark as to where to start when they begin treating with medical marijuana so knowledgeable dispensary staff is necessary to provide at least the basics on strains, methods of use, and commonly reported effects," explains Segerblom. Many of Nevada’s dispensaries opened in 2015 to serve medical patients and so dispensary staffers were trained on the medicinal value of marijuana products to share with their customers. To work in a dispensary, the state of Nevada requires cannabis workers to register for an agent card which involves submitting an application, passing a background check, and paying a fee. The state of Nevada also requires dispensaries to provide training to their employees on cannabis related topics. Training applies to both medical and retail establishments and is not only referenced in several codes but is also detailed in the Governor’s Task Force on the Implementation of Question 2: The Regulation and Taxation of Marijuana Act. The Governor’s Task Force was a working group made up of experts from organizations that included the Nevada Statewide Coalition Partnership, Churchill County Social


A PASSION FOR POT

In addition to training it also helps to have employees who are passionate about what they do like The+Source’s Elaine Wells. She found her calling after a few of her loved ones became ill and began using cannabis for relief. Wells went online and started researching the benefits of cannabis and found that certain flower strains, tinctures, and edibles made the people in her life more relaxed and it eased their pain. “I think it helped my brother cope with the disease and other issues. He never talked about dying because he was so happy on cannabis. That’s when I became a believer,” Wells says of her brother’s glioblastoma diagnosis. “That helped his spirit so much and there were very few products available back then.” As a regular customer of The+Source, Wells became more knowledgeable about the different products that helped her family. She soon got a job at the dispensary and transitioned into the role of patient advisor. Her job at The+Source has given Wells the opportunity to participate in an annual two-hour seminar with Dr. William Troutt, one of the state’s only naturopathic doctors licensed to prescribe controlled substances by the US Drug Enforcement Administration.

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Services, and Wellness Education Cannabis Advocates of Nevada (WeCan). The Task Force was organized to provide recommendations regarding cannabis use, procedures and training if ballot question 2 or the Initiative to Regulate and Tax Marijuana was passed by the people during the November 8, 2016 election. “The Governor’s Task Force came together because I think having it in code ensures consistency in the industry. The word ‘education’ is referenced 134 times in this 312-page document which goes to show how important it is to have,” relays Marijuana Enforcement Division Education Information Officer Ky Plaskon. NAC 453A.336 Section 96 is the code that spells out topics “budtenders” or dispensary agents need to be versed in. Topics of instruction include knowing the different strains of cannabis, familiarity with methods for using cannabis, learning to recognize signs of abuse or impairment by a consumer, clinical effects of marijuana and THC on the body, familiarity with required warnings and information for the products, and preventing unlawful consumption by those under 21. “We will check [a dispensary’s] standard operating procedures and make sure that they have a training program in place. Then we will review it before it becomes a part of their overall operating procedures,” says Plaskon of the Nevada Division of Marijuana Enforcement, which has a dedicated staff of people who are regularly looking at cannabis issues in the state and correcting them as necessary.


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Lissa Farrell is another dispensary agent who loves sharing her cannabis knowledge and the effects she has experienced with her customers. “Smoking opens up your mind, it makes you happy. I have used it ever since I found it as my main medicine,” says Farrell, who is a Patient Care Specialist at RISE dispensary in Carson City. Before RISE opened in September 2015, former General Manager Tyler Brennan looked for employees who knew a lot about the plant and its effects. Farrell, who’s been using cannabis since 1973, fit that bill and because of her age, 63, she could also relate to an older demographic. “Tyler trained us himself and guided us through the products, the processes, and effects. It was very handson and informative, we saw how he handled different cases and scenarios and then could apply that to our own dealings with customers,” says Farrell. “Tyler worked in Colorado for a few years and he started observing how people interacted with cannabis and then could give recommendations. [Here in Carson City] he always made sure that we used lots of CBD samples and could talk about them, be able to communicate how it works.” Farrell found the kind of shadow training Brennan provided invaluable in the beginning because she was terrified of improperly dosing a medical patient. She says ongoing training includes the RISE team having get-togethers to try everything from vaping to edibles to smoking flower to see how it affects their bodies.

ONE COG IN A WELL-OILED MACHINE

While the state of Nevada requires dispensary workers to get training, it leaves it up to each dispensary as to who provides it. Founded in 2014, the Nevada Dispensary Association (NDA) was formed on behalf of the dispensaries who wanted to stay ahead of the industry’s ever-changing regulations. NDA developed its own training programs and had them reviewed by experts in the industry, including regulation compliance attorneys. The state of Nevada has also reviewed some of NDA’s training programs and made suggestions. “[Dispensary employee] training is just one cog in a well-oiled machine," NDA’s Executive Director Riana Durrett says of the training component required of Nevada’s cannabis industry. Currently, NDA works with about 90 percent of Nevada’s dispensary workers providing training that is primarily for budtenders to keep up-to-date on current cannabis trends, regulations, best practices, and government affairs. This, in turn, aids in the reliability, consistency and assurance of products being distributed in Nevada’s cannabis market. (continued on page 46)


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LEGALEASE BREAKING DOWN THE CANNABIS INDUSTRY’S COMPLEX EMPLOYMENT MATRIX

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By Riana Durrett, Esq., Executive Director, Nevada Dispensary Association

The foundation of the legal cannabis industry, especially in Nevada, is a layered matrix of rules at the federal, state, and local level. Potential employees face a maze of legal requirements to obtain a job in the industry as well as training specifications legally required for industry workers, which can be daunting to someone new to the industry. Each state with legalized marijuana approaches the cannabis industry and regulation of its businesses differently. Before diving into details on employment and training, one must be familiar with Nevada’s approach and the types of marijuana establishments licensed to operate in the state. In Nevada, marijuana is grown in a cultivation facility, after which point it can then be sold to a dispensary as flower or sent to a production facility. A production facility may manufacture, produce, or process various products, including edible products, oils, tinctures, balms, etc. At various stages in this process, marijuana is sent to a testing facility to be tested for various chemicals and pathogens. Marijuana cannot be sold to a consumer until it passes lab testing. Finally, after testing, marijuana moves from the cultivation or production facility to a dispensary or retail store to be sold.

STATE REQUIREMENTS TO WORK IN A MARIJUANA ESTABLISHMENT To legally work in Nevada’s marijuana industry, prospective employees must meet several requirements, including obtaining a registered agent card. This requirement is integral to maintaining strict security and tight control over marijuana from the time it is planted to the time it is sold to a legal consumer. The requirement for all employees at a marijuana facility to have their agent card in their immediate possession ensures that only legally authorized persons are present in the facility. To obtain a registered agent card, a potential employee may obtain and submit the application at marijuana.nv.gov, along with $75, to the Nevada Department of Taxation. To follow are some rules to know about obtaining an agent card: o Must be 21. o Must pass background check for excluded felonies.

o Once the application is submitted, the application is “temporarily” approved for 30 days. o If the application is not approved or denied within 30 days, then it is deemed “conditionally approved.” o An agent card is only good for one facility type (i.e. dispensary, cultivation, production). o Any items missing from the application, such as payment, will delay approval of the application. o A registered agent card must be renewed annually. While a person can certainly obtain an agent card on their own, online training for those seeking guidance on the process as well as important information on related rules (including limited access and entry into an establishment) is available at nvdispense.com.

REQUIRED TRAINING In February 2018, Nevada adopted permanent regulations governing “adult use” or recreational marijuana. These regulations are similar to those governing medical marijuana establishments and employees. However, adult use regulations increase the training requirements for any person obtaining a registered agent card and working in a marijuana facility. An employee can work in a facility that is licensed for both adult use and medical marijuana business at the same time. You’ll find the minimum training requirements to follow, but each establishment can and likely will provide further training.

ADULT USE & MEDICAL MARIJUANA ESTABLISHMENTS Before an employee may start work in a facility, they must receive training on the following, including the additional requirements for the category of establishment where they will work: ● The proper use of security controls that prevent diversion, theft, or loss of marijuana. ● Emergency response. ● State and federal regulations related to the use of marijuana.


Cultivation ● The methods of cultivation used by the facility. ● The methods of fertilization used by the facility. ● Methods for recognizing signs of insect infestation, pathogens, and disease as well as procedures for eradication and safe disposal of affected plants. ● Nutritional requirements of plants at various growth stages, including proper mixing and dispersal of fertilizer, flushing, and postharvest trimming, drying, and curing. ● Safe handling of equipment, including high-density discharge lamps, electrical ballasts, pumps, fans, cutting implements, and other equipment for cultivation. Production ● Understanding the difference between concentrated marijuana, topical products, and various other marijuana products processed at a production facility.

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Dispensary ● Different strains of marijuana. ● Different methods of consuming marijuana and marijuana products. ● Learning to recognize signs of marijuana abuse, impairment, or instability in the use of marijuana by a consumer. ● Clinical effects of marijuana on the human body and how THC affects the consumer. ● Required warnings and literature that must be supplied to a consumer. ● Methods of refusing entry or sales to prohibited persons, including: o Verifying identification and using age verification devices. o Education on the effects of marijuana on persons under 21 years of age. o Recognition of false or altered identification. ● Understanding the role of law enforcement in confirming compliance with laws and regulations relating to marijuana. ● Applicable state and local laws and regulations regarding marijuana. ● Preventing unlawful consumption of marijuana, including laws which prohibit open or public consumption of marijuana. ● Preventing the use of marijuana by a person under 21 years of age, including laws which prohibit such use and related penalties. ● How to prevent and address disturbances. ● The responsibility of the marijuana establishment agent to help prevent diversion of marijuana.


● The procedures used to create concentrated marijuana and marijuana products. ● The proper procedures for handling concentrated marijuana and marijuana products, including the process to prepare, produce, package, and store. All the training requirements listed above must be provided to employees before they begin work in a marijuana establishment. In addition, each establishment must offer training on security measures, robbery prevention, and emergency response annually.

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A POSITION OF OPPORTUNITY Marijuana establishments in Nevada employ approximately 5,000 to 7,000 full-time employees and this number is constantly expanding. The full-time employment figure does not include the multitude of jobs created from businesses that are either servicing or regulating the industry. The full-time employment figure doesn’t reflect the technology companies providing banking and cash solutions, law firms providing legal advice, companies providing fertilizer and growth mediums, university professors teaching marijuana law, companies and scientists studying the medicinal properties of marijuana, startups building technology platforms specifically to service the marijuana industry, etc. The entry level wage for retail stores is approximately $14 per hour, well over the state’s minimum wage of $8.25, and many establishments offer health insurance. If you are interested in working at a marijuana facility and you are not sure you have the qualifications, consider the wide variety of jobs available, from sales to laboratory management, bookkeeping, marketing, human resources, botany, and more. There are many jobs available inside and outside of marijuana establishments and a large variety of skills and backgrounds necessary to fill those positions. For a detailed list of do’s and don’ts when searching for a job in the cannabis industry, please visit elevatenv.com/legalease The industry’s growing employment base is one of the arguments supporters of legal marijuana in Nevada made for its legalization, noting that the State should capture taxes from the already existent and pervasive marijuana market rather than allowing that money to be lost to the illegal market. They also argued that legalization would create job opportunities and improve safety, given that marijuana sold on the illegal market is untested and often connected to crime rings and violent crime. These assurances have come to fruition and employment is one area where marijuana legalization has provided opportunities for the State of Nevada— opportunities that would have otherwise been lost to the illegal market.


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PATIENT PRIMER:

ADOLESCENTS & CANNABIS The effects of cannabis on brain development by Pouya Mohajer, M.D.

A

ccording to a Youth Risk Behavior Survey from the Centers for Disease Control and Prevention (CDC) released in June, the use of cannabis by 9th through 12th grade students in public and private schools nationwide has been on an incremental decline -- from 40.7 percent in 2013 to 38.6 percent in 2015 to 35.6 percent in 2017. While teens are eschewing the use of cannabis in steady numbers, the message still needs to be reiterated with regards to the effects of cannabis on brain development. Why are we concerned about adolescent use of cannabis? Because cannabis use in adolescence could potentially affect academic, social, and occupational functioning. The main reason being that the human brain continues to develop and mature from early fetal development, throughout adolescence and into early adulthood.1 Brain cells (neurons) communicate via a complex web of structures with specialized projections (axons, dendrites) and synapses. Information is transmitted from the cell body through an axon, across a space (synapse), then on through the dendrite to the next cell body (see figure 1, page 38). Myelin is a fatty membrane that surrounds the axons and is necessary for the appropriate functioning of the nervous system. The production of this sheath is called myelination. During development, the brain produces an enormous

number of cells and synapses. This process is refined through synaptic pruning, which can be defined as simply getting rid of synapses that are not used. Thus, improving the overall connections in the brain. These remodeling progressions with myelination and synaptic pruning are assumed to be necessary for ideal cerebral performance. The endocannabinoid system (eCS) is an integral part of the human physiology with receptors present in most organs. Cannabinoid receptors called CB1 and CB2 receive and respond to signals and are extensively distributed throughout the brain. eCS is important for cognition, neurodevelopment, stress response, emotional control, and regulation of other neurotransmitter systems. Alterations in the developing brain secondary to effects of cannabis may adversely affect neurodevelopment. Repeated exposure to cannabis can downregulate cellular activity in the eCS.

POOR COGNITIVE PERFORMANCE In studies of adult use of cannabis there appears to be a slight decrease in cognitive performance such as attention, processing speed, and memory as compared to controls. This decrease is classified as transient since there is little difference in performance after prolonged abstinence.2,3 It is unclear if these findings can be extrapolated to the adolescent population. Currently, the degree of impairment related to


CANNABIS USE DISORDER Addiction is another aspect being reported. Approximately nine percent of those who use cannabis may develop some degree of cannabis use disorder9, which is described by the World Health Organization as repeated use of cannabinoids that typically includes a strong desire to take the drug, difficulties in controlling its use, persisting in its use despite harmful consequences, a higher priority given to drug use than to other activities and obligations, increased tolerance, and sometimes a physical withdrawal state. Teenagers who use cannabis before the age of 18 are four to seven times more likely than adults to develop cannabis use disorder.10 Every state with cannabis laws has an age limit for its consumption, in Nevada it’s 21. Critics of cannabis laws, both medical and adult use, argue that despite strict age and purchasing limits, legalization might make cannabis more accessible to teenagers. There is evidence to the contrary as adolescent use has dropped in both Colorado and Nevada where recreational marijuana has become available legally, as found in the the CDC’s Youth Risk Behavior Survey at https:// nccd.cdc.gov/Youthonline/. Legalization supporters have argued that the best way to prevent underage cannabis use is to legalize and regulate it.

september | elevatenv.com 37

cannabis use in the adolescent population remains unclear, even though there appears to be subtle negative effect on cognition reported in most studies. Early and continuous use of marijuana in adolescence can affect memory, attention, and ability to think clearly, and make sound decisions.4 Early use (prior to age 16) and heavy use has been associated with poorer cognitive performance on measures of memory, attention, and learning; however, most of the effects tend to resolve after long-term abstinence. There appears to be some correlation between adolescent cannabis use and risk of mental health issues. Psychosis, depression, and anxiety have all been studied with regards to cannabis use. However, direct causal relationship remains controversial with some studies showing an association5,6 while others being inconclusive.7 Acute psychotic reaction such as disturbed thoughts and perceptions, paranoia, or panic attacks have been reported by some users. These reactions tend to subside and resolve as the effects of cannabis wear off. Poor school performance has also been cited in some studies as well as increased absenteeism and lower graduation rates. However, there are other confounding factors and it is difficult to differentiate whether this is secondary to learning difficulties, motivation issues, or it’s due to cannabis users’ interaction with peers who may participate in riskier behavior.


In conclusion, there is still some controversy over the longterm effects of cannabis use in adolescents, but there is growing consensus that younger and more frequent use may disrupt brain development. Most of the adverse effects reported are primarily among heavy, long-term users. Thus, it’s prudent to curb cannabis use in adolescents. More longitudinal studies, following test subjects over a long period of time with repeated measurements, are necessary to better understand the effects of adolescent cannabis use. Dr. Pouya Mohajer is a Diplomate of the American Board of Anesthesiology with a subspecialty in pain medicine.

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figure 1. Neuron

REFERENCES: 1. Toga AW, Thompson PM, Sowell ER. Mapping brain maturation. Trends Neurosci. 2006; 29:148–159. [PubMed: 16472876] 2. Grant I, Gonzalez R, Carey CL, Natarajan L, Wolfson T. Non-acute (residual) neurocognitive effects of cannabis use: a meta-analytic study. J Int Neuropsychol Soc. 2003; 9:679–689. [PubMed:12901774] 3. Pope HG Jr, Gruber AJ, Hudson JI, Huestis MA, Yurgelun-Todd D. Neuropsychological performance in long-term cannabis users. Arch Gen Psychiatry. 2001; 58:909–915. [PubMed:11576028] 4. Dougherty DM, Mathias CW, Dawes MA, et al. Impulsivity, attention, memory, and decision-making among adolescent marijuana users. Psychopharmacology 2013;226(2):307-319. View abstract (http://dx.doi. org/10.1007/s00213-012-2908-5) 5. Arseneault L, Cannon M, Poulton R, et al. Cannabis use in adolescence and risk for adult psychosis: Longitudinal prospective study. BMJ 2002;324:1212. View abstract (http://dx.doi.org/10.1136/ bmj.325.7374.1212) 6. Copeland J, Rooke S, Swift W. Changes in cannabis use among young people: impact on mental health. Curr Opin Psychiatry 2013:26:325-329. View abstract (http://dx.doi.org/10.1097/YCO.0b013e328361eae5) 7. Horwood LJ, Fergusson DM, Coffey C, et al. Cannabis and depression: an integrative data analysis of four Australasian cohorts. Drug Alcohol Depend 2012;126:369-378. View abstract (http://dx.doi.org/10.1016/j. drugalcdep.2012.06.002) 8. McCaffrey DF, Pacula RL, et al. Marijuana use and high school dropout: The influence of observables. Health Econ 2010;19(11): 1281-1299. Free online (http://www.ncbi.nlm.nih.gov/pmc/articles/PMC2910149/). 9. Hasin DS, Saha TD, Kerridge BT, et al. Prevalence of Marijuana Use Disorders in the United States Between 2001-2002 and 2012-2013. JAMA Psychiatry.2015;72(12):1235-1242. doi:10.1001/jamapsychiatry.2015.1858. 10. Winters KC, Lee C-YS. Likelihood of developing an alcohol and cannabis use disorder during youth: association with recent use and age. Drug Alcohol Depend. 2008;92(1-3):239-247. doi:10.1016/j.drugalcdep.2007.08.005.

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psychoactive effects are experienced, meaning you can get right back to work while experiencing almost instant relief from all-over body tension.“ NLVO’s lotion is packed with terpenes that work synergistically with THC and CBD to provide all-over body relief and relaxation, including eucalyptol (1.44 mg), a terpene with a “distinctive fresh, minty and woody aroma, that is known for its antioxidant, analgesic and antiinflammatory properties; alpha-pinene, found in cannabis as well as pine, with an earthy and piney fragrance known to aid in relieving anxiety and pain and also said to help with memory retention; delta-limonene (.42 mg), with a sweet, citrus aroma that can aid in reducing depression and inflammation; beta-caryophyllene, with a distinctive spicy, peppery aroma, known to help with stress relief, depression and anxiety.” Unlike a regular pain-relieving balm, “this lotion is formulated with a nourishing blend of proteins and natural oils that leave the skin feeling silky-smooth without a greasy texture,” says Duran. Teacher’s little helper, indeed.

EFFEX SUPPLY COMPANY’S DELTA-8 BLUEBERRY OG VAPE PEN

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(continued from page 23)

The first in a new line of products with proprietarilyextracted delta-8 THC offerings to be released this fall, Effex’s Blueberry OG vape pen produces a clear and relaxed effect with only a few drags. “It’s a great choice for users who experience anxiety when consuming delta-9 THC extracts or flower,” says Exhale Brand’s Marc Baldwin of Blueberry OG, which is a cross of DJ Short Blueberry and OG Kush. “The synergy with the other cannabinoids present, specifically CBN (2.21 percent), which has a strong sedative property is a really important factor. It actually has a little pinene (6.51 mg) present as well, which is energizing so you are getting a nice offset and really the best of both worlds, calm and alert.” This works especially well for educators who navigate high stress environments yet need to stay on their toes. “D8 exhibits strong anti-anxiety and stress relieving properties

while leaving the user clear headed and able to focus. It also contains neuroprotective properties that aid memory and cognitive function,” Baldwin says. On the medicinal side, he notes that delta-8 can help to null the effects of chemotherapy. “D8 is meant to complement, not replace, traditional delta-9 THC extracts and flower,” Baldwin says. “Our production manager Cody Nelson has really driven the research across the finish line with what is literally hundreds of hours of work to isolate the delta-8 THC molecule in a production environment, so we can share this with our customers.”

CONNOR’S COMFORT HYBRID VAPE PEN FROM 8|FOLD There is not one solution to all problems, any teacher can tell you that, and thanks to the Connor's Comfort Prismatic oil, it is possible to try various outcomes for relieving stress. “Prismatic is the newest in our line of oils. It comes in cartridges, disposables, and jars so you can customize how you consume it,” says Laura Schmidt, marketing coordinator, The+Source| NV Organic Remedies. “It's a 1:1 THC:CBD strain, so the two cannabinoids acting simultaneously will help after a long day of teaching. The CBD helps to relax your body and reduce stress or relieve anxiety. THC could inspire creativity or imagination as some users report a euphoric and productive high. The THC content is moderate, and the CBD helps to counteract feeling ‘too high.’ This offers users a balanced and well-rounded product, so you can go home to relax or work more.” Achieving an even keel is what this product is about with sedative terps such as myrcene (4.29 mg), terpinolene (10.16 mg), and trans-nerolidol producing relaxation and a body high that all help with sleep. On the other end of the spectrum, its genetics lean toward sativa—a cross of G13 and Lemon Skunk. “The CBD (31.4 percent) is great for pain relief from standing and moving most of the day, while the THC (47.7 percent) offers mental stimulation,” Schmidt says. “The result is a well-rounded, balanced high that will help to rejuvenate your mind and body after a long day of teaching.” With each puff take in the terpene-rich flavor and the varied and wellbalanced vibe.


september | elevatenv.com 41


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OP-ED

By U.S. Congresswoman Jacky Rosen (NV-03)

I

t’s been just over a year since the first recreational marijuana dispensaries opened in Nevada. Despite the success we’ve seen here and in states across the country, the industry remains at odds with the Trump Administration and a Republican-controlled Congress. But Nevada has clearly shown that allowing responsible adults to purchase marijuana legally supports our state budget, and drives our economy by creating new jobs and businesses. That’s why I believe it’s time to end the federal prohibition on marijuana, start regulating this product like alcohol, and get rid of barriers for states like ours where voters have made this decision. And that’s why I’m cosponsoring the Regulate Marijuana Like Alcohol Act, a bill that would direct the Department of Justice to remove marijuana from all schedules of controlled substances under the Controlled Substance Act. This bipartisan legislation would essentially allow the federal government to treat marijuana and alcohol similarly and remove marijuana as a Schedule I drug. The Food and Drug Administration and the Bureau of Alcohol, Tobacco, and Firearms would also have the same level of authority to regulate marijuana as they do with alcohol.

It’s time to act. The cannabis industry and our constituents deserve leadership, not uncertainty. This industry is counting on Congress to step up, do its job, and modernize the laws around marijuana. I will continue to stand up and defend these small businesses that are creating jobs, paying taxes, and operating legally. De-scheduling marijuana will cripple an underground market run by criminals and cartels and put the industry in the hands of regulated businesses. I’ve stepped up in Congress to protect our booming marijuana industry in Nevada, and I will continue to look for ways to find common ground and take action. Earlier this year, I co-sponsored the Respect State Marijuana Laws Act, another piece of bipartisan legislation that would effectively prevent federal prosecution of cannabis businesses operating legally in Nevada, and the Strengthening the Tenth Amendment Through Entrusting States (STATES) Act, a bipartisan bill that empowers states to determine the status of recreational marijuana within their borders without federal intervention and resolve some of the issues around access to safe banking. Nevada’s success with legalizing and regulating marijuana shows that we’re taking the right approach to this issue, and it’s time for the country to move forward.

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IT’S TIME WE REGULATE MARIJUANA LIKE ALCOHOL


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OPEN FOR BUSINESS RAD EXPO FOR MARIJUANA RETAILERS SLATED FOR OCTOBER IN PORTLAND Retail and Dispensary Expo (RAD) is set for October 10-11 in Portland at the Oregon Convention Center. The B2B event is focused on marijuana retail and dispensary businesses and provides one-stop shopping for cannabis retailers with a lineup of exhibitors who will be offering everything from flooring and point-of-sale systems to snacks and drinks, insurance, glassware, CBD products, marketing services and rolling papers. RAD Expo is free for qualified marijuana retail and dispensary owners, buyers and employees. “The RAD Expo is the only conference where we know almost everyone we talk to will be a potential client or partner because of its focus on retail and brands,” said Jeff LaPenna, CEO of The Peak Beyond.

september | elevatenv.com 45

TAHOE HYDROPONICS COMPANY ACQUIRED BY CANADIAN COMPANY In mid-August Golden Leaf Holdings Ltd., a Canadian cannabis company operating in multiple jurisdictions, including Oregon, Nevada and Canada with cultivation, production and retail operations built around recognized

brands, signed an agreement to acquire the assets of Tahoe Hydroponics Company and 11T Corp. “Tahoe is an ultra-premium, award-winning cultivator that is extremely adept at producing world-class cannabis with strong brand recognition. Combined with high revenue growth and cash flow generation, they align perfectly with our strategic vision of being a premier vertically integrated seed-to-sale cannabis provider,” said William Simpson, CEO of Golden Leaf. With a 21,600-square-foot facility located in Carson City producing 4,000 pounds per year and a 28,800-square-foot facility under development in Sacramento, California, Tahoe was one of the first cultivators in Nevada. “The team at Golden Leaf brings a complementary capability to the table with established expertise in extraction, product development and retail operations,” said Ray Schiavone, CEO of Tahoe. “Understanding Golden Leaf’s value proposition in Canada, the U.S. and their foray into other emerging markets makes this an incredible opportunity. We are thrilled to add our cultivation capability to the Golden Leaf portfolio, and more importantly, help position the company’s future cultivation operations for success, adding value and expertise beyond our current footprint in Nevada and California, which are currently two of the largest cannabis markets in the U.S.”


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elevatenv.com | september

continued from page 30 “The education component is making sure that everyone is following the rules and understands the regulations,” Durrett says. “There is no specific class or program required (to become a budtender) but certain topics are required to have a thorough understanding of the issues involved with cannabis.” A former immigration and criminal defense attorney, Durrett has been involved in creating educational content surrounding cannabis since Nevada’s legalization. “It’s impossible to really soak in 256 pages of regulations, so we put it together in a way that is understandable and reliable to those working in the industry,” Durrett says of the content NDA developed for dispensary employees. NDA’s training programs include a nine-hour course which involves three hours of occupational compliance and six hours of product information and customer service along with a new six-hour course on safety and security. Durrett says the following are the top three issues that budtenders need to be aware of: 1) Product information - It can be hard to educate the public about new products that change almost daily. 2) Regulations - “It’s a lot to know…if you’re not in this industry then just reading the regulations and completely understanding them right off the bat is difficult,” she says. 3) Security measures - NDA is now offering a class that deals with an active assailant, how to properly use a tourniquet to stop the bleeding and save someone’s life, and general security regulations for loitering, keeping minors out, and cash/product handling procedures. Durrett maintains that NDA’s goals are to continue to promote best practices and sustain a reliable industry. Plus, medical and retail sales in the same facility heightens the benefits and customer service all types of consumers receive. “The standard for serving medical patients is much higher, and that is carried over into adult use,” Durrett says. “People working in the industry need to be dedicated to learning as much as they can about cannabis and government regulations. If you’re looking to work in the industry, having education on the rules and new products is certainly an advantage. There is never going to be too much education. It will continue to develop to meet everyone’s needs.” Farrell agrees, noting dedication to learning is a must for both the budtenders as well as the consumers. “I wanted to work so badly in this industry because if we don’t teach people how to use it responsibly then it ruins it for all of us,” she explains. “We need to make sure that everyone has a good relationship with cannabis and is comfortable with using it.”


EXHALENEVADA.COM

PROFILE

Delta-8 Does the Body Good

“It produces a more relaxed feeling, not nearly as intense as delta-9, with no anxiety about being high,” said Justin Alexander Sherman of the Delta-8 Blueberry OG vape pen from Effex Supply Company. “The intake is smooth. It doesn't give you that classic stoned feeling and it’s more of a body high.” Sherman goes on to identify the delta-8 experience as being more along wellness lines. “For me, the delta-8 experience is one that is about overall wellness versus being high. It is a mellow feeling with good-feeling properties that extend from head to toe—it basically is the cure for all that ails you,” he says. “It is multidimensional and complex because it doesn't just get you high, it stimulates appetite, reduces nausea.” Sherman is not far off the mark. According to extract producer Cody Nelson of Exhale Nevada, delta-8 has a long list of medicinal benefits that includes CBC, which is a cannabinoid that has anti-bacterial, anti-fungal, and anti-microbial properties. “CBC on its own is an antidepressant so for people who are having a really hard time it helps with depression and add that to the anti-anxiety, those two just make it a clean calm experience,” explains Nelson. One of the reasons delta-8 offers a different experience from delta-9 has to do with the body’s endocannabinoid system which is full of CB1

and CB2 receptors as well as the newly discovered CB3 receptor, which all function as cannabinoid receptors. CB1 receptors are located primarily in the central nervous system while CB2 receptors are in the peripheral tissues of the immune, gastrointestinal and nervous systems, and to a lesser degree in the central nervous system. CB3 receptors are in various parts of the brain—the hippocampus, cerebellum, thalamus—but newer research has discovered that it is also in the spleen, gastrointestinal tract and adrenal glands. Delta-8 binds to both CB1 and CB2 receptors in the body, producing different sensations than delta-9. They both hit the same receptors, but one is more potentiating than the other with delta-9 having stronger psycho-activity or stronger psychoactive effects than delta-8. Delta-8 binds to the cannabinoid G-protein coupled receptor CB1, located in the central nervous system. Because the CB3 receptor is a recent discovery research is limited. But Matt Weeks of RX Leaf reported in May that, “among the many theories circulating about the properties of CB3 is that the body may have the ability to transform one kind of cannabinoid to another. If that’s true, and cancer cells use CB3 for some nefarious purpose, it could be possible to engineer a change-resistant form of cannabinoid that slows the progression of tumors.” But until more research is forthcoming, all consumers need to know is that delta-8 is for high level pain relief in the body and when your body feels good you ultimately feel good.

september | elevatenv.com 47

Dubbed as delta-9 THC’s friendlier, more approachable alter ego, delta-8 is the newest cannabinoid hitting dispensaries. Because it offers a more lowkey experience that is not as anxiety laden as delta-9, users are gravitating to it.


A Guide to Cannabis in Southern Nevada

RENO

PECOS RD

SIMMONS ST

Y

PEBBLE RD

CACTUS AVE

WY

K EP OS .T R HENDERSON S MUNICIPAL AIRPORT

29b

LAS RACETRACK RD

HENDERSON 215

Y

RD

HORIZON RIDGE PKWY

HORIZON DR

515

GE SUNRSIDPKWY HEIGHT

16b

6TH ST

COMMERCE ST MAIN ST 3RD ST

MARYLAND PKWY

D BLV VEG

PARADISE RD

AS

L RD

VD

PKW

WARM SPRINGS RD

13b

VE

TER WES

AVE

ND HLA

SET

31b 16a

HIG

9b

WINDMILL LN

BL

SAM BOYD STADIUM

SUN

WIGWAM PKWY

NA

RANCHO DR

LAMB BLVD

PECOS RD

BERMUDA RD

LAS VEGAS BLVD SOUTH

DECATUR BLVD

15

HIG SO HL UTH AN ER DS N PK W

SUNSET COUNTY PARK

OD

WY

JONES BLVD

RUSSELL RD

WO

RH

SILVERADO RANCH BLVD

515

18 AVE

DE

AM

E DI

BLU

LLY

33

4c DESERT INN RD

UL

5a

RD OND

HO

KAREN AVE

BO

WINDMILL LN

E TWAIN

FLAMINGO RD

SUNSET RD

8

GREEN DISTRICT

AD

MCCARRAN INTERNATIONAL AIRPORT

215

WARM SPRINGS RD

NELLIS BLVD

D

21

SAHARA AVE

E ME

30b

23a

OAKEY BLVD

9a 14 24 ST. LOUIS AVE

LAK

LAS

15

25

DESERT INN RD

GIBSON RD

IP STR THE LVD AS B

18

17

SAHARA AVE

12

4c

LAS VEGAS TROPICANA AVE

22

11

NELLIS BLVD

24

STEPHANIE ST

29a

14

CHARLESTON BLVD

9a

PECOS RD

9c

4a

EASTERN AVE

15

RUSSELL RD

SUNSET RD

PAHRUMP

15

PKWY

34

6

23a

10 28 JONES BLVD

RAINBOW BLVD

BUFFALO DR

FLAMINGO RD

30a

17

4b

DESERT INN RD SPRING MOUNTAIN RD

1

VEG

SAHARA AVE

TROPICANA AVE

160

VALLEY VIEW

DECATUR BLVD

31a

2

DURANGO DR

FT APACHE RD

TOWN CENTER DR

HUALAPAI WAY

CHARLESTON BLVD

4a

RIA

32b 5b 3 20

1

UST

27

3 20

SAHARA AVE

BONANZA RD MAI

ALTA DR

26

N 5TH

WASHINGTON AVE

MARYLAND PKWY

215

OAKEY BLVD

5b

32b

CHARLESTON BLVD

OWENS AVE

WASHINGTON AVE

95

VEG

LAKE MEAD BLVD

19

GREEN VALLEY

WY

B AS

IND

VEGAS DR

PK

5c

SANDHILL RD

CAREY AVE BLVD

LAS

L OS EE R

23b

32a NORTH LAS VEGAS AIRPORT

RTH NO LVD NELLIS AIR FORCE BASE

CRAIG RD

MARYLAND PKWY

LIN

15

NORTH LAS VEGAS

CAMINO AL NORTE / MLK

ER

48

elevatenv.com | september

MM

WASHBURN RD

N ST

SU

MESQUITE

CENTENNIAL PKWY

DR

BUFFALO DR

ALEXANDER RD

ANN RD DECATUR BLVD

RAINBOW BLVD

LONE MOUNTAIN RD

CHEYENNE AVE

13a

JONES BLVD

GRAND CANYON DR

DURANGO DR

95

LAKE ME AD

7

215

HO NC RA

159

DISPENSARY MAP

BOULDER CITY AND LAUGHLIN

11


9a. Essence Cannabis Dispensary essencevegas.com 2307 S Las Vegas Blvd Las Vegas, NV 89104 702.978.7591

17. Nevada Wellness Center nvwellnessctr.com 3200 S Valley View Blvd Las Vegas, NV 89102 702.470.2077

28. The Apothecary Shoppe theapothecaryshoppe.com 4240 W Flamingo Rd Ste #100 Las Vegas, NV 89103 702.740.4372

2. Apothecarium apothecariumlv.com 7885 W Sahara Ave Las Vegas, NV 89117 702.778.7987

9b. Essence Cannabis Dispensary essencevegas.com 4300 E Sunset Rd Ste #A3 Henderson, NV 89014 702.978.7687

18. NuLeaf www.nuleafnv.com 430 E Twain Ave Las Vegas, NV 89169 702.297.5323

29a. The Dispensary thedispensarynv.com 5347 S Decatur Blvd Ste #100 Las Vegas, NV 89118 702.476.0420

3. Blackjack Collective blackjackcollective.com 1860 Western Ave Las Vegas, NV 89102 702.545.0026

9c. Essence Cannabis Dispensary essencevegas.com 5765 W Tropicana Ave Las Vegas, NV 89103 702.500.1714

19. NuWu Cannabis Marketplace Nuwucannabis.com 1235 Paiute Circle Las Vegas, NV 89106 702.844.2707

29b. The Dispensary thedispensarynv.com 50 N Gibson Rd Ste #170 Henderson, NV 89104 702.476.0420

4a. Blüm LetsBlum.com 1921 Western Ave Las Vegas, NV 89102 702.718.Blum

10. Exhale Nevada www.exhalenevada.com 4310 W Flamingo Rd Las Vegas, NV 89103 702.447.1250

20. Oasis Medical Cannabis oasismedicalcannabis.com 1800 S Industrial Rd Ste #180 Las Vegas, NV 89102 702.420.2405

30a. The Grove TheGroveNV.com 1541 E Basin Ave Pahrump, NV 89048 775.556.0100

4b. Blüm LetsBlum.com 3650 S Decatur Blvd Las Vegas, NV 89103 702.627.Blum

11. Inyo Fine Cannabis Dispensary inyolasvegas.com 2520 S Maryland Pkwy Ste #2 Las Vegas, NV 89109 702.707.8888

21. Pisos Dispensary pisoslv.com 4110 S Maryland Pkwy Ste #1 Las Vegas, NV 89119 702.367.9333

30b. The Grove TheGroveNV.com 4647 Swenson St Las Vegas, NV 89119 702.463.5777

4c. Blüm LetsBlum.com 1130 E Desert Inn Rd Las Vegas, NV 89109 702.536.Blum

12. Jardin jardincannabis.com 2900 E Desert Inn Rd Ste #102 Las Vegas, NV 89121 702.331.6511

22. Planet 13/Medizin medizinlv.com 4850 W Sunset Rd Ste #130 Las Vegas, NV 89118 702.206.1313

31a. The Source thesourcenv.com 2550 S Rainbow Blvd Ste #8 Las Vegas, NV 89146 702.708.2000

5a. CANOPI canopi.com 6540 Blue Diamond Rd Las Vegas, NV 89139 702.420.7338

13a. Jenny’s Dispensary Jennysdispensary.com 5530 N Decatur Blvd North Las Vegas, NV 89030 702.718.0420

23a. Reef Dispensaries reefdispensaries.com 3400 Western Ave Las Vegas, NV 89109 702.475.6520

31b. The Source thesourcenv.com 9480 S Eastern Ave Ste #185 Henderson, NV 89123 702.708.2222

5b. CANOPI canopi.com 1324 S 3rd St Las Vegas, NV 89104 702.420.2902

13b. Jenny’s Dispensary Jennysdispensary.com 10420 S Eastern Ave Henderson, NV 89052 702.718.0420

23b. Reef Dispensaries reefdispensaries.com 1366 W Cheyenne Ave North Las Vegas, NV 89030 702.410.8032

32a. Thrive Cannabis Markeplace thrivenevada.com 2755 W Cheyenne Ave Ste #103 North Las Vegas, NV 89032 702.776.4144

5c. CANOPI canopi.com 2113 Las Vegas Blvd North North Las Vegas, NV 89030 702.420.2113

14. Las Vegas ReLeaf lasvegasreleaf.com 2244 Paradise Rd Las Vegas, NV 89104 702.209.2400

24. Sahara Wellness 420sahara.com 420 E Sahara Ave Las Vegas, NV 89104 702.478.5533

32b.Thrive Cannabis Marketplace thrivenevada.com 1112 S Commerce St. Las Vegas, NV 89102 702.776.4144

6. Cultivate Las Vegas cultivatelv.com 3615 Spring Mountain Rd Las Vegas, NV 89102 702.778.1173

15. MMJ America mmjamerica.com 4660 S Decatur Blvd Las Vegas, NV 89109 702.565.9333

25. Shango Las Vegas goshango.com 4380 Boulder Highway Las Vegas, NV 89121 702.444.4824

33. Top Notch THC topnotchthc.com 5630 Stephanie St Las Vegas, NV 89122 702.418.0420

7. Deep Roots Harvest deeprootsharvest.com 195 Willis Carrier Canyon Mesquite, NV 89034 702.345.2854

16a. Nevada Made Marijuana nevadamademarijuana.com 3195 St. Rose Pkwy Ste #212 Henderson, NV 89052 702.737.7777

26. ShowGrow showgrowlv.com 4850 S Fort Apache Rd Ste #100 Las Vegas, NV 89147 702.227.0511

34. Zen Leaf zenleafvegas.com 9120 W Post Rd Ste #103 Las Vegas, NV 89148 702.462.6706

8. Euphoria Wellness euphoriawellnessnv.com 7780 S Jones Blvd Ste #105 Las Vegas, NV 89139 702.960.7200

16b. Nevada Made Marijuana nevadamademarijuana.com 1975 S Casino Dr Laughlin, NV 89029 702.737.7777

27. Silver Sage Wellness sswlv.com 4626 W Charleston Blvd Las Vegas, NV 89102 702.802.3757

Cannabiotix products are sold here

september | elevatenv.com 49

1. Acres Cannabis acrescannabis.com 2320 Western Ave Las Vegas, NV 89102 702.399.4200


CANN BIS

50

elevatenv.com | september

(continued from page 11)

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Mary Janes: The Women of Weed Documentary filmmaker Windy Borman comes to the subject of cannabis from a place of skepticism, having never tried any herself and having been ingrained from a young age with the idea that it’s a dangerous substance. In investigating the presence of women in the cannabis industry (where they constitute a significantly higher percentage of executives than in other industries), she ends up learning about all aspects of a growing field, from cultivation to sustainability to social justice to medicine to entrepreneurship and more. In the process, she interviews a wide range of female growers, scientists, activists, business owners and others, from a farmer growing industrial hemp to a baker making cannabis-infused sweets to musician and dedicated cannabis advocate Melissa Etheridge. And of course, Borman herself comes around, declaring herself a “puffragette” and gathering together a number of the movie’s subjects to help her with her first cannabis experience. The movie mixes social commentary with personal exploration, providing a different spin on the well-worn advocacy documentary format, and giving the audience a friendly guide in the upbeat and likable Borman.

Mary Janes: The Women of Weed will be out in late September.

Breaking Habits When it premiered at Cannes Film Market (the film-selling conference attached to the prestigious Cannes Film Festival) in May, documentary Breaking Habits became an immediate sensation thanks to its stars, a group of cannabis-cultivating nuns in California. The movie chronicles the struggles of the non-denominational Sisters of the Valley, led by former corporate executive Christine Meeusen (aka Sister Kate), who clash with law enforcement, government regulators and even other religious organizations in their efforts to grow and promote medicinal marijuana. The Sisters have smoked up with comedy star Aubrey Plaza, and they generated tons of publicity with their appearances around town at Cannes. “The timeliness of this project, along with the poignant and inspiring story of Sister Kate made this a film we could not pass up. We look forward to releasing this picture and getting it to audiences as soon as possible,” Scott Donley, CEO of U.S. distributor Good Deed Entertainment, said in a statement when his company picked up the film rights at Cannes.

Breaking Habits will continue its festival run in the fall and be out in limited release later this year.


september | elevatenv.com 51


Elevating the Conversation

C

with J.J. Walker

52

elevatenv.com | september

annabition founder J.J. Walker calls his latest project, a 10,500-square-foot cannabis museum located at the Fremont Street Experience in Downtown Las Vegas, a culmination of his life’s work as an entrepreneur. With entrepreneurial experience that ranges from producing the first marijuana convention called KushCon in 2010 to musical festivals to marijuana tour company My 420 Tours, Walker has found a way to marry his two greatest passions -- producing events and cannabis. In Cannabition, which opens this month, Walker intends to take his non-consumption-based cannabis venue and eventually transition it into a consumption-friendly experience.

What made you decide to get involved in a federally illegal business? When I was 27 years old I went into business with a good friend who knew everything about medical marijuana and the laws. We felt the risk and reward of opening a dispensary in Colorado in 2009 was well worth it. We started with $10,000 and built out this dispensary in 300 square feet and opened our doors with, literally, product off the street. We grew that business to nearly $10,000 a day, eventually selling it in mid-2011 before Colorado went rec. What inspired you to start a museum? I learned about a new trend of these immersive Instagrammable experiences like the Museum of Ice Cream, MeowWolf, and Color Factory that have become this wildly popular thing in the last two years. People are going into these fabricated experiences to get a really cool photo and to have a more interactive experience with life-size art. I saw an opportunity to create that with a theme of cannabis. This is our education issue, how important was education as a component of the museum? For consumers, their only ways to really learn about marijuana are through what they read online or by talking to budtenders. They don’t have a place to go to interact in an environment designed around experience and so with Cannabition we are creating an experience where we are taking people on a journey that starts from seed through to the experience of cannabis. What’s the most important idea that you want people to walk away with after visiting Cannabition? That everyone, from stone-cold stoners to complete novices to people who have anti views on cannabis, when they leave the museum had an experience that maybe gave them a new perspective on this legalized industry. For a long time, this industry was kept underground and was something you didn’t talk about and now it’s this larger than life experience that is moving into the mainstream of society.

Since one of your goals is to normalize cannabis, do you believe including the world’s largest bong furthers that goal? Each of these rooms has an aesthetic and artistic approach. The bong represents a segment of the cannabis industry which is the glass industry. You have all the ancillary companies that have significant value and impact to the industry as well as the culture. The glass industry is huge within the cannabis space from the bongs to the pipes. All the smokable devices that people use that are glass-based are masterpieces and really show the artistic ability of these people who 10 years ago went to prison for creating a bong, and today we are celebrating their expertise. While cannabis won’t be sold at Cannabition nor is it allowed to be consumed on site, the museum boasts the world’s largest collection of CBD products. Fortunately, the medical side of cannabis has exploded in popularity and because CBD is primarily created from hemp, it’s legal. We have the ability to provide education on the health benefits of cannabis and sell products containing some of the most important cannabinoids helping patients. All our CBD stuff has been highly vetted. One of the issues in the CBD world is you aren’t sure what you are going to get, so our products will be double-tested from trusted brands and will range from topicals to pet treats. What’s your goal for the museum? To change the social perspective of cannabis by creating an experience that’s larger than life and different than anyone has conceived of when it comes to what they think a social consumption cannabis experience should be. We wanted to create a big experience and we hope it opens the minds of other entrepreneurs to start thinking beyond marijuana social consumption in a public setting that is greater than a hookah lounge, for example. To read the entire interview with J.J. Walker, visit elevatenv.com/ Elevating_the_Conversation.


september | elevatenv.com 53



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