y o u r
s a f e
s p a c e
i s
i n f i n i t e .
a b a n d o n , e m b r a c e .
OUR COMPANY We're Infinity - a home interior firm inspired by a minimalist lifestyle. By returning to minimalism, the company redefined the concept of comfortable living. We take pride in giving refinement since 2019.
WHAT'S INSIDE INFINITY? our vision our mission our values brand personality the infinity voice
THE FOUNDING OF INFINITY INTERIORS THE BRAND NAME THE BRAND STORY creating more, consuming less beauty in simplicity
THE LOGO THE PRIMARY PALETTE THE SECONDARY PALETTE
THE INFINITY CONSUMER SWOT THE INFINITY TOUCHPOINTS THE INFINITY STRATEGY
o u r
v i s i o n
We believe that a home is a reflection of its owner. We don't believe that minimalism is a kind of constraint, but rather a form of freedom. Freedom from fear. Freedom from anxiety. Freedom from feeling overwhelmed. Real freedom by creating more and consuming less.
o u r
m i s s i o n
Our interior designs must captivate the hearts and minds of everyone who sees them. We strive to create an ideal beauty for our clients by siding with simplicity and tranquillity.
o u r
v a l u e s
BELONGING BEAUTY DISCOVERY FREEDOM COMFORT
b e l o n g i n g
b e a u t y
We offer a service that empowers individuals by putting ourselves in their shoes. We assist people in turning their imaginations into reality.
We emphasize beauty in simplicity, tranquility, and monochrome colors.
d i s c o v e r y
Discovery is a unique way to identify our brand’s unique identity. We challenge expectations by discovering new designs.
f r e e d o m
c o m f o r t
We make people feel free to be themselves when working with us.
We give therapeutic value to our clients. We constantly associate beauty with comfort because we know that is what makes it last.
b r a n d
SIMPLE ELEGANT SINCERE COMPASSIONATE INVENTIVE
p e r s o n a l i t y
THE INFINITY VOICE We decide to maintain Infinity's reputation of being simple yet elegant by speaking in a simple and wise tone. We want people to aspire to be a part of Infinity. However, because we want to appeal to modern consumers, the language used should not be unnecessarily formal.
THE FOUNDING OF INFINITY INTERIORS Infinity was established in the Philippines in 2019 as an antithesis to consumer society's practices at the time. On one hand, foreign-made luxury products were gaining favor in an economically prosperous atmosphere. On the other, low-quality cheap goods also appear on the market, polarizing consumer habits. Through the CEO's solid principle which is highly emphasized on Minimalism, Infinity Interiors was born. It was designed as a critique of the prevailing condition, with the goal of restoring a vision of home interiors and home decor goods that are truly beneficial to the client and preserving an ideal of the correct balance between life and the objects that make it possible.
INFINITY
THE BRAND NAME Infinity was inspired by the timelessness of the memories we make inside our homes because those create a deep place within our hearts. Our homes create the room of our existence. With Minimalism, we reduce clutter and expand the place for what's essential, thus making our safe space infinite.
c r e a t i n g
m o r e ,
c o n s u m i n g
l e s s
The Infinity team is comprised of designers and creatives who see the beauty in Minimalism. They have long been creators of various minimalist artworks which highly focus on 3D Rendering. Infinity believes that building a feeling of purpose comes from the work you put out into the world and the way you live your life which starts within your safe space. By turning houses into homes, a mere lifestyle became a livelihood to the team.
b e a u t y
i n
s i m p l i c i t y
Every design created by Infinity Interiors is a labor of love. The team is able to use minimalism as a technique to provide people with quiet and serene living, curation, and family through the firm. It's a step that will inspire, motivate, and urge individuals to live life more slowly and simply through lived experiences that begin at home.
THE LOGO Our logo is inspired by the infinity symbol. By merging two roofs, we were able to build a logo that corresponds to our home interior firm while also representing the state of being infinite. To optimize the effect of our logo, there must be a clean zone, free from other graphics or typefaces. The logo can be any size and is primarily brown in color, which contrasts with the background. This ensures that the brand is clearly displayed.
PRIMARY LOGO
SECONDARY LOGO
PRIMARY FONT Poppins Light (geometric sans)
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
SECONDARY FONT Glacial Indifference (geometric sans) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
THE PRIMARY PALETTE
THE SECONDARY PALETTE
THE INFINITY CONSUMER We focus on reaching out to people around the ages of 20 and above through various marketing methods and developing new products. We target all age groups from 20 and above, however, young people around 20-30 are our most popular demographic. Individuals who are maturing, moving out, and driving the market, eager to design their "adulting abode."
k e y d e m o g r a p h i c s AGE RANGE: 20 and above GENDER: All genders LOCATION: Philippines (rural, suburban, or urban environment) INCOME: They have enough discretionary income
k e y p s y c h o g r a p h i c s LIFESTYLE: Ensured an active lifestyle MOTIVATION: -Conveying who they are and what is important to them through the appearance of their home. -Establishing their first households.
b e h a v i o r a l OCCASIONAL BEHAVIOR: -Consumers' major purpose for updating décor looks to be a result of spending more time at home during COVID-19, as sales are projected to be good this year. -Consumers also focus on decorations especially on special holidays such as Halloween, Christmas, New Year, and etc.
s t r e n g t h s
w e a k n e s s e s
-A first-rate interior design consulting experience with exceptional customer service
-Seasonality of the business presents challenges.
-Product presentation and merchandising are excellent.
-The owner is still learning the ropes of "retail experience.
-Pricing strategy is competitive.
-Not established in a market with a wide range of interior design options.
o p p o r t u n i t i e s
t h r e a t s
-Our business area is growing, and there are several opportunities for future success.
-Technology advancements may cause this market to evolve beyond our ability to adapt.
-Changes in design trends might spur house renovations and, therefore, generate sales.
-A small shift in a significant competitor's focus might wipe out the market position we achieve.
-Strategic collaborations that provide referral sources and coordinated marketing operations to broaden our reach
-Households lack disposable money due to the poor economy.
THE INFINITY TOUCHPOINTS Instagram, Twitter, Facebook, TikTok, YouTube, and a website are among our social media platforms. All of our brand touchpoints have consistent content.
THE INFINITY STRATEGY Our brand strategy has evolved in tandem with the digitization of the world. We're always looking for new ways to improve our storytelling techniques for today's technologically aware audience. Our displays and catchy experiences provide our customers a closer connection to our brand, thus increasing brand recognition and loyalty.
SOCMED SCREENSHOTS
w i t h
i n f i n i t y ,
y o u r
s a f e
i s
s p a c e
i n f i n i t e .