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our company Welcome Abode is a lifestyle media brand that serves as a platform for local talents in the Philippines. By highlighting locally-made home decors, the company redefined the quality of life for a community.
welcome abode! our story the founder story our name
objectives and purpose: our vision our mission our tone of voice
our logo our typography our palette
our target market: profile
swot analysis
our touchpoints our strategy
our story Welcome Abode was established in the Philippines in 2020 as a support to local creatives by highlighting their stories, businesses, and more.
The COVID-19 pandemic has resulted in a significant loss of human life in 2020, and it poses an unparalleled financial hardship to everyone. Through the team's concern for their countrymen's livelihood, Welcome Abode was born. It was created to serve as a home for a community of Filipino artists and designers wherein local talents are placed under the spotlight. This will provide unique insights into the art of interior design.
the founder story Israeli San Miguel is a 20-year-old blogger and visual artist who initiated the establishment of Welcome Abode. She's long been open about her journey in art on her social media account. In the long run, she witnessed the growing community of local creatives and how these artists persevere to flaunt their masterpieces to the world.
There is a supportive team behind a great lifestyle brand that is not just about luxury but above all, empathy and belonging. With Ronnel Tolentin, Rensel Sabando, Mark Rey Montejo, Rica Martin, Noellene Mabini, and Ronalyn Ernas, a mere idea was made possible.
our name Welcome Abode is a pun created out of the famous greeting "Welcome aboard!". It's a greeting that means "welcome to our house." Another word for home is abode. It's meant to be amusing because the word "abode" isn't used very often outside of this phrase.
our vision
To bring together local creatives on a community that allows them to showcase the product of their hardworks.
our mission
Our platform must captivate the hearts and minds of everyone who sees them. We strive to create an ideal beauty for our consumers by patronizing small local creatives.
our values
BELONGING BEAUTY DISCOVERY PASSION OPTIMISM
belonging
beauty
We offer a service that empowers individuals by putting ourselves in their shoes.
We emphasize beauty in locallymade decors.
discovery We continue to reach out and discover creatives who do not have that huge platform.
optimism We give positivity to people by appreciating the masterpieces of various artists.
passion We are a brand that shares our passion within the community.
our voice Empowering and upbeat.
o u r
l o g o
Our logo depicts the letter W by merging two roofs which resembles with what Welcome Abode is about.
The logo can be any size and color, which contrasts with the background. This ensures that the brand is clearly displayed.
primary logo
secondary logo
PRIMARY FONT Monument (sans serif) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
SECONDARY FONT Montserrat (sans serif) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
the primary palette
the secondary palette
key demographics
key psychographics
Age range- Millenials. 25 - 40 years old ( born in 1981-1986) as of 2021 Gender: All genders Location: Philippines
LIFESTYLE: -Devoting time and money. -Have an active lifestyle that influence trends. Establishing their career and having a stable job. MOTIVATION: -Conveying who they are and what is important to them through the appearance of their home. -Establishing their first households.
behavioral -They are experiential learners and digital natives. -Known for being loyal to businesses that have a strong ethos.
key demographics
key psychographics
Age Range: Gen X. 41 – 56 years old (born in 1965 – 1980) Gender: All genders Location: Philippines
LIFESTYLE: -Self-sufficient -Resourceful -They value independence and selfsufficiency, and they strive to overcome obstacles on their own.
behavioral -Gen X adapt well to change and value an informal environment.
target market profile
INFORMATION: Hannah Jill Seuton Manila, Philippines 26, Female Married Mural Artist, Vlogger, Makeup Artist
SHORT DESCRIPTION:
INTERESTS AND HOBBIES:
Seuton is an enthusiastic influencer who loves to showcase her masterpieces on social media. She usually join online contests that will widen her platform as an artist.
-Mural Painting -Face Painting and makeup -Vlogging
GOALS:
CHALLENGES:
-To be well-known in her field of interest. -To have more commissions.
-Finding clients -Jack of all trades.
strengths
-It is one of the very few social media platforms that feature stories of local creatives that specially focuses on home decoration or interior design. -Availability of the platform for voluntary feature.
weaknesses
-Still on the ropes of becoming a wellknown lifestyle brand. -A startup media brand hasn't had time to develop smooth systems. This inexperience can lead to hiccups and inefficiencies that make social media presence less competitive.
opportunities
threats
-The community of local creatives is growing, and there are several opportunities for future success.
-Technology advancements may cause this market to evolve beyond our ability to adapt.
-Strategic collaborations that provide referral sources and coordinated marketing operations to broaden our reach.
-Not only have digital technologies created plenty of new social networks, but they've also changed the way culture functions.
welcome abode touchpoints Instagram, Twitter, Facebook, TikTok, and a website are among our social media platforms. All of our brand touchpoints have consistent content.
our strategy Our brand strategy has evolved in tandem with the digitization of the world. We're always looking for new ways to improve our storytelling techniques for today's technologically aware audience.
Our displays and catchy experiences provide our audiences a closer connection to our brand, thus increasing brand recognition and loyalty.
the art of living comes aboard