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our company Welcome Abode is a lifestyle media brand that serves as a platform for local talents in the Philippines. By highlighting locally-made home decors, the company redefined the quality of life for a community.
welcome abode! our story the founder story our name
objectives and purpose: our vision our mission our tone of voice
our logo our palette
our target market
swot analysis
our touchpoints our strategy
our story Welcome Abode was established in the Philippines in 2020 as a support to local creatives by highlighting their stories, businesses, and more.
The COVID-19 pandemic has resulted in a significant loss of human life in 2020, and it poses an unparalleled financial hardship to everyone. Through the team's concern for their countrymen's livelihood, Welcome Abode was born. It was created to serve as a home for a community of Filipino artists and designers wherein local talents are placed under the spotlight. This will provide unique insights into the art of interior design.
the founder story Israeli San Miguel is a 20-year-old blogger and visual artist who initiated the establishment of Welcome Abode. She's long been open about her journey in art on her social media account. In the long run, she witnessed the growing community of local creatives and how these artists persevere to flaunt their masterpieces to the world.
There is a supportive team behind a great lifestyle brand that is not just about luxury but above all, empathy and belonging. With Ronnel Tolentin, Rensel Sabando, Mark Rey Montejo, Rica Martin, Noellene Mabini, and Ronalyn Ernas, a mere idea was made possible.
our name Welcome Abode is a pun created out of the famous greeting "Welcome aboard!". It's a greeting that means "welcome to our house." Another word for home is abode. It's meant to be amusing because the word "abode" isn't used very often outside of this phrase.
our vision
To bring together local creatives on a community that allows them to showcase the product of their hardworks.
our mission
Our platform must captivate the hearts and minds of everyone who sees them. We strive to create an ideal beauty for our consumers by patronizing small local businesses.
our values
BELONGING BEAUTY DISCOVERY PASSION OPTIMISM
belonging We offer a service that empowers individuals by putting ourselves in their shoes. We assist people in turning their imaginations into reality.
discovery
beauty We emphasize beauty in simplicity, tranquility, and monochrome colors.
optimism
We give therapeutic value to our passion consumers. We constantly associate Discovery is a unique way to identify with comfort because we be our brand’s unique identity.We We make people feel free to beauty know that is what makes it last. themselves when connecting with challenge expectations by discovering new designs.us.
our voice Empowering and upbeat.
our logo Our logo depicts the letter W by merging two roofs which resembles with what Welcome Abode is about.
The logo can be any size and color, which contrasts with the background. This ensures that the brand is clearly displayed.
primary logo
secondary logo
PRIMARY FONT Monument (sans serif) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
SECONDARY FONT Montserrat (sans serif) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
the primary palette
the secondary palette
k e y d e m o g r a p h i c s AGE RANGE: 20 and above GENDER: All genders LOCATION: Philippines (rural, suburban, or urban environment) INCOME: They have enough discretionary income
k e y p s y c h o g r a p h i c s LIFESTYLE: Ensured an active lifestyle MOTIVATION: -Conveying who they are and what is important to them through the appearance of their home. -Establishing their first households.
b e h a v i o r a l OCCASIONAL BEHAVIOR: -Consumers' major purpose for updating décor looks to be a result of spending more time at home during COVID-19, as sales are projected to be good this year. -Consumers also focus on decorations especially on special holidays such as Halloween, Christmas, New Year, and etc.
s t r e n g t h s
Has made significant investments in staff training, resulting in a huge number of highly skilled and motivated personnel. -Product presentation and merchandising are excellent. -Has a varied workforce with employees from various geographical, racial, cultural, and educational backgrounds who contribute to the company's success by bringing in new ideas and methods of doing things.
w e a k n e s s e s
-Seasonality of the business presents challenges. -As it focuses on Minimalism, the engagement becomes quite limited. -Not established in a market with a wide range of interior design options.
o p p o r t u n i t i e s
t h r e a t s
-Our business area is growing, and there are several opportunities for future success.
-Technology advancements may cause this market to evolve beyond our ability to adapt.
-Changes in design trends might spur house renovations and, therefore, generate sales.
-A small shift in a significant competitor's focus might wipe out the market position we achieve.
-Strategic collaborations that provide referral sources and coordinated marketing operations to broaden our reach.
-Households lack disposable money due to the poor economy.
-To increase distribution, it might be made accessible at other stores.
welcome abode touchpoints Instagram, Twitter, Facebook, TikTok, and a website are among our social media platforms. All of our brand touchpoints have consistent content.
our strategy Our brand strategy has evolved in tandem with the digitization of the world. We're always looking for new ways to improve our storytelling techniques for today's technologically aware audience.
Our displays and catchy experiences provide our customers a closer connection to our brand, thus increasing brand recognition and loyalty.
w i t h
i n f i n i t y ,
y o u r
s a f e
i s
s p a c e
i n f i n i t e .