ElicaNews n 25 - english version by Elica

SEASON’S GREETINGS

| BREATHE A DIFFERENT EXPO WITH ELICA

editorial

comment from the CEO

FRANCESCO CASOLI

GIUSEPPE PERUCCHETTI

Ethics and pride O

ne of the reasons why I consider it a privilege to work in Elica is that it sometimes gives me the chance to meet people who are really on a level of their own. Leaders who have changed the history of industry and the international economy, men and women who influence you with lines of thought and development trajectories. Just the sort of thing that happened to me at the WCM awards event in Detroit, where I’m writing this now, and where I met Stefan Ketter and Sergio Marchionne. Two people who are truly bringing about profound change: the former with a new way of managing industrial operations, the latter with his strategic and visionary foresight. What did I learn in those intense moments? Two key things: the profound ETHICAL substance in the battle against waste in all its forms and the value of the DIGNITY of each person working in an organisation led by a strong and loyal leadership. If we follow these two rules, then the conquest of new markets, competitiveness, the financial result and all the other challenges we are fighting every day simply come along as a natural result. To do this, words are not enough. It takes conviction and action. And we here at Elica had the far-sightedness to set out on a difficult and uphill path – one that is leading us towards a wider and faster road which, in turn, is heading towards the battle against waste (from the board of directors to the packaging and shipping of our products) and creating a common spirit towards the enhancement of each single individual. This path is called WCM. And if, all together, we continue to follow it with strength and determination, then it will take us to places and situations that we could never have imagined reaching. Believe in us. I know I do.

n just a few weeks 2015 will come to an end. It’s been a year that, from the business point of view, has been characterised by two distinct cycles: the first six months of the year were very uncertain, and our main customers struggled to find their way forwards, and then in the second six months we registered strong growth rates driven primarily by own-brand sales. As a whole, for 2015, I expect the turnover to be very close to the precrisis one, the second highest turnover in Elica’s history, which will enable us to improve both financial indicators and market share. While acknowledging that there is still much to do, I think we should be glad of these achievements, which are the result of a real collective effort. That said, I also have to consider all the things we’ve been working on this year and which will see the light in 2016. There are many new and intriguing events up ahead. The relaunch of Gutmann with a highly ambitious plan, the birth of the new laboratory, another Eurocucina where we can show everyone that we’re better than ever, the launch of Snap, a new category and, we think, also quite unique in the industry. So, everyone, have a good rest over the coming Christmas break, because there will be a whole lot more to do next year! Merry Christmas and Happy New Year

ENRICA SATTA

Vice President Corporate e Strategy I

joined the world of Elica only a few months ago, after having worked for more than twenty years in service and telecommunications companies such as Vodafone and Fastweb and the industrial group Techint. I dealt mainly with organisation and human resources. In my professional past, I have had the immense privilege of assisting at the birth of companies that did not exist before and which in just a few years became established and successful businesses. I have also worked a great deal, especially in recent years, to get the best out of international organisations in a multicultural context. I have experienced, therefore, a varied selection of market and business realities, with very different development stages and sizes, but

all united by the challenge of being excellent, innovative organisations and leaders in their own particular market. Just as Elica wants to be. As Corporate and Strategy Vice President, I am here to contribute to the development of an organisational culture of excellence that is based, primarily, on clarity in terms of assignment of responsibility and on the knowledge, where everyone is concerned, of how the company is organised with respect to all its functions and all the realities of the global context. But we know that clarity is not enough and that in order for an organisation to achieve excellence it must function properly every single day of its life. And this, to a significant extent, depends on how every single one of us works

in the company – how we organise meetings, how we write email, how we make decisions, how we interact in our relationships with other people. The crucial thing is to be committed to working methodically and, as in all global realities, we must develop the ability to operate interdependently with colleagues all around the world. If we act methodically, communicate openly, observe deadlines, employ the best tools, then we will be effective and efficient in achieving our common goals. All my efforts will be devoted to working on our organisation and on the development of our technical and managerial skills so that, all together, we may strive to achieve those increasingly challenging targets that are such a source of professional satisfaction and pride.

interview

MARCELLO ALBERGONI Head of Italy at LinkedIn

Follow Elica on LinkedIn

GABRIELE PATASSI Your mission is to connect professionals around the world: how do you hope to achieve this goal? LinkedIn now reaches 400 million professionals worldwide, including 8 million in Italy alone. Our goal is to continue to connect as many workers as possible in order to allow them to get the best possible job opportunities offered by the market. With the development of the Economic Graph, LinkedIn also aims to map, in a geographical sense as well, what the best sectors and opportunities are that a particular area is able to offer and that professionals can focus on. With the recruitment tools that we continue to develop, companies are increasingly able to attract the new talent that is coming into the world of work. What are the most critical points? The important thing is to manage the needs of our customers and users of the platform in the best possible way – they are the true heart of our business. That’s why, for example, LinkedIn has recently launched the upgrade for its mobile application. This is an evolution especially developed to improve user experience and to make it increasingly easy to take advantage of the tools offered by our platform. From being a recruiting platform, LinkedIn has transformed itself into a social network for professionals in all respects. What further developments are to be seen on the horizon? The main development that we would like to get underway is to enable universities to be more involved on our platform. The objective is more and more to connect new young talents who have just come to the end of their academic studies with companies who want to focus on innovation and especially on the new generations that are coming up. On the one hand, this makes it possible for new workers to correctly set up their own profile and their own professional network

and, on the other, for businesses to keep up with the times, offering them ever more efficienttools for recruitment. This, according to LinkedIn. is how to revolutionise the world of work in the most positive way.

however, you have to be careful to avoid replacing them with other words and phrases that might be used and abused to a similar extent. That’s fundamental. To do this, you should try putting in a few examples that clearly demonstrate your motivation.

Your latest acquisition was the professional tutorial and training platform Lynda http://www.lynda. com/ . Can you tell us something about this particular acquisition?

Another suggestion is to choose your profile photo very carefully. They count a whole lot more than you might think: a profile with a photo is 14 times more likely to be looked at. So make sure that it really gives the best possible representation of your person from a professional point of view. It could be decisive in terms of gaining a job opportunity.

Lynda.com is an eLearning platform that will allow professionals all around the world to follow refresher and specialisation courses at any time and from anywhere. A quick and easy way to keep up to date and to acquire new useful skills for their professional careers. Why is it important not only for companies but also for private individuals to “invest” in LinkedIn? LinkedIn now makes it possible for anyone to create a high-quality professional network. It’s a simple but effective way to build a network of useful contacts for the creation of new job opportunities and to make yourself known to companies that are always on the lookout for new talent. In addition, participants can join discussion groups concerning the main issues in their own particular professional field, which brings users into direct contact with industry influencers, so that they can exchange views and get advice. Finally, with the creation of Pulse, anyone can post articles of interest that can be read by other users and in turn they themselves can read absorbing and insightful editorials to help them stay informed and follow the latest market trends in order to keep in touch with what’s happening at the moment.

It’s vital to make sure that there’s something “new” in the title of your profile. Write a compelling title that encourages people to read your profile and you will be guaranteed more business opportunities. For example, if you are looking for a professional opportunity, put this in the title – it could be a good way of getting noticed.

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«Make sure that your professional brand is talked about through references from colleagues and former colleagues.»

.................................................................... Why will other social networks never be like LinkedIn? LinkedIn’s main objective is to connect professionals around the world together in order to enable them to find the job of their dreams. This is the real key factor that we have been able to develop over the years, providing companies, recruiters and professionals with increasingly sophisticated and efficient tools to create their own professional networksand build new business opportunities for their careers.

One of the best ways to show that you’re a “motivated” person is to include any voluntary experience and the causes that you have supported and continue to support. This is another factor that can work in your favour. 41% of professionals surveyed by LinkedIn in the US, for example, have claimed to consider volunteer work as important as paid employment when evaluating a candidate. .....................................................................

«Including your skills in your profile makes it 13 times more likely that it will be looked at on LinkedIn.»

.................................................................... Are there any good pointers about how to create a perfect LinkedIn profile? Here are some tips about how to get the best out of your LinkedIn profile: A good start is to make an effort to eliminate all the usual clichés and fashionable terminology from your LinkedIn profile. At the same time,

A list of your skills is a simple and concise way of representing your own professional brand. To ensure that you figure in search results and to provide a complete picture of everything that you are capable of doing, it’s a good idea to include niche expertise together with your more important qualifications.

elica world “A GREAT PERFUME IS A WORK OF ART. IT CAN ENHANCE OUR DAYS, ENRICH OUR NIGHTS AND SCATTER OUR MEMORIES WITH KEY MOMENTS: A FRAGRANCE IS LIQUID EMOTION” Guarda il video

ELICA AND SAVE THE CHILDREN: FIGHTING CHILD MORTALITY TOGETHER AT THE EXPO DEBORAH CARÈ 1. Save the Children Italia CEO, Valerio Neri, with President Casoli 2. The limited edition of Marie for Sillage

ith Sillage, the project curated by the Fondazione Ermanno Casoli, a limited edition of Marie has been created, together with a special fragrance, the proceeds of which will be partly donated to Save the Children. At EXPO 2015 Elica and the Ermanno Casoli Foundation chose to support the work of Save the Children, the largest international organization for the defence of children's rights. The project devised for this was called Sillage, and the artist involved, Ettore Favini, brought it to a close with the creation of a limited edition of Marie. Part of the proceeds of the sale of the product will be donated to Save the Children’s “Every One” campaign, aimed at combating child mortality in the poorest areas of the world.

Sillage is a French term used to describe the traces a scent leaves around us, able to overcome barriers and spread throughout the environment. The project itself was divided into several phases: first, the three bodies of famous Elica hood models (Audrey, Edith and Seashell) were installed in the EXPO Save the Children pavilion and transformed into sculptures. Then, these sculptures were planted with barley, oats, almonds, fennel and anise – easily cultivated plants, and ones closely linked to themes that have always been dear to Save the Children and, more generally, to the themes of the Expo itself: Feeding the Planet, Energy for Life. These plants were subsequently transformed into essences used to create the fragrance designed

specifically for Marie and then, in the final phase of the project, Ettore Favini also created a special cover for the Elica fragrance diffuser. “A great perfume is a work of art. It can enhance our days, enrich our nights and scatter our memories with key moments: a fragrance is liquid emotion”: this phrase of Michael Edward’s, a world expert in fragrances, embodies the soul of Sillage and Marie’s new fragrance, a blend of almonds, anise and cereals. The high point of the project was the launch event on September 30th in Milan, in the splendid setting of the prestigious seventeenth century building, Palazzo Visconti. Present were over 150 international Elica clients, journalists and many other guests, including Valerio Neri, CEO of Save the Children Italy.

| ELICA AT RENDEZ-VOUS OF HAINAN 3. /4. Photo of the Elica exhibition area

lica took part in the 6th edition of the Superyachts - Business Jets - Luxury Lifestyle Exhibition China Rendez-Vous at Sanya, which was held from 27th - 30th November on the island of Hainan in the south of China. The China Rendez-Vous is a world-class exhibition event of luxury life brands co-organised by the Hainan Provincial Tourism Development Commission, Sanya Municipal People’s Government, the Visun Group, Sanya Tourism Development Commission, Hainan Visun Rendez-Vous Ltd. and the Sanya Visun Royal Yacht Club. Hainan Rendez-Vous, “where Glamour and Luxury meet”, is an international event dedicated to lifestyle and luxury goods, which every year attracts thousands of qualified operators and customers from all over China. The main aim of this great event

MICHAEL EDWARD

is to valorise the patrimony and development of luxury life brands and strengthen communication between China and the rest of the world in cultural and economic fields. The 2015 edition, for the first time, hosted a Pavilion entirely dedicated to Made in Italy, where Italian companies operating in the fields of Fashion, Furniture & Design and Food & Beverage could exhibit their products. This provided an exciting experience, a journey through culture, art and design in the framework of a unique path designed to stimulate all 5 senses. With its brand image and range of products for China, Elica had the opportunity to make itself known to new share-holders while at the same time getting reacquainted with all those already in some way related to the world of domestic air treatment. Cooker hoods, air purifiers, cooktops

and imported built-in domestic appliances together with brand new product Marie, all combined to present a complete offer to Chinese consumers and the construction industry. In addition to exhibiting our products, the 4-day event also involved meetings with building contractors in order to present our brand with a clear message of Made in Italy, innovation, creativity and design. The opening ceremony on 27th November featured the presence of special guests such as Mr. Lawrence Wang (Member of Hainan Province People's Congress, President of the Vision Group and the founder of China Rendez-vous) and Mr. Marcello Lippi (coach of the 2006 World Cup-winning Italian national football team and of the Chinese team Guangzhou Evergrande, winner of three consecutive national titles).

A journey inspired by the five senses led the participants to the discovery of Sillage. The sense of smell was stimulated by the scent of the essence, enveloping the space, while visual input was provided by the setting for Marie and the decor and furnishings of Palazzo Visconti. Five musical moments contributed by Pesaro musician Marco Mencoboni, accompanied by two sopranos, stirred the sense of hearing, with the highlight of the presentation, a unique preview of the square piano that belonged to the young Gioacchino Rossini. Taste was involved through the culinary creations that arose from the five crops grown in the hood- sculptures during the months of EXPO 2015 and, finally, the sense of touch through the flower arrangements that were placed around the event space. The operatic music and baroque location gave a real touch of “made in Italy” to the evening, which was especially appreciated by Elica’s customers from around the world. Sillage perfectly embodies the attention that Elica has always shown towards all issues of social responsibility. It is the story of a project based on respect for the environment and human life in all its forms, starting with that most fragile of its incarnations, children.

PAOLO ALBERTINI

The Marie limited edition for Sillage. 3

Valerio Neri, CEO of Save the Children Italy, with President Casoli. 4

ANNA CUOZZO

6 Some moments from the on air academy tour in Poland

A COOKER HOOD MADEOUT OF CONCRETE? THAT’S WHAT I CALL ALTERNATIVE! T

hese are just some of the phrases that we heard over our five days at Area30, a trade show in Löhne in Germany which takes place every year as part of the MOW furniture fair. But let's step back a moment back in time. In July we’d known about this fair for a month, but the idea was to go there with much the same format as the year before (same stand, same products, etc.). Luckily, a certain fairly tall person with glasses made us change our mind. And so, despite the summer holidays, August was all about getting reorganised! In this September edition, everything had to be fresh. New materials for the stand, technologically upgraded products, and a new concrete cooker hood, designed and recreated in collaboration with the University of Eindhoven, all had the success we were hoping for. In such a context, there was also of course space set aside for Elica products. Visitors bestowed a great deal of appreciation on the Elica range (OM AIR, especially). So, once again, a well-deserved triumph for the Elica Group. But let’s go back to the opening. The event was studded with a sequence of funny episodes , like people clinging on to the concrete hood and the surprise we got when our President turned up during dinner with clients, after making a

ALWAYS ON TOUR! Guarda il video

lengthy trip so that he could spend a couple of hours with us and shake everyone’s hand! But what really got me thinking was when a group of customers applauded the sales staff at the end of the tour of the stand and an explanation of the products. The Bora stewards ran over to see what was going on (poor things!), as did those from Silverline (one of their motors had caught fire the night before, poor dears!). And my thoughts were: we’ve recreated the expectations of the past, we’ve laid the foundations for an even brighter future. It was a lot of fun, and tiring, really tiring, but with a certain satisfaction I think I can say I played my part with a wonderful, efficient team (who I can never thank enough) at the beginning of a journey that will take our Gutmann brand to gleam once more in the world of luxury and beyond for a long time. Keeping our feet on the ground, but with the awareness that while, undeniably, all these new brands on the market might be making life difficult for us, they will never have the same experience and passion that makes up such a unique part of our DNA. Upcoming news? Upcoming “alternative projects”? For the moment, these are our little secrets. See you at Eurocucina. With Elica, and with Gutmann.

JULIA SCIUTO

n the previous issue of Elica News I presented the new project dedicated to Elica recruiting: the On Air Academy Tour. In the meantime, we’ve been out, come back and set off again!!! The tour began in Ancona and then stopped off in Bari, L'Aquila, Trento, and even got as far as Wrocław Polytechnic. There was an audience of over 120 engineers in Poland eager to know what we are all about. But this time round, I have the pleasure of handing the floor over to some people who have some first-hand experience of the whole process. Matteo Caniglia, WCM Facilitator: “The On Air Academy tour gave me the opportunity to enter into a new dimension, forming a connection between the worlds of academe and industry. After a brief stint abroad I was lucky enough to take advantage of this opportunity, easily accessing the world of work in Italy. Today, about two months into my business experience, I can count on some extremely valid people who are contributing to my training.” Thomas Borsella, B2B Sales Department: “The first word that comes to mind on entering the world of Elica is innovation – it’s a world that is full of opportunities, one that is constantly renewing itself and is highly challenging at the same time. The On Air Academy tour was the gateway that led me into the new and stimulating experience that I’ve been living through for the last few months. It’s a company that, right from the start, displayed all its dynamism and multiculturalism, involving me in new activities that bring me into close contact with people from all over the world. A real melting pot of cultures and experiences, which day by day gives

you the opportunity to grow, both in business and personal terms. I’m sure that this is one of the company’s biggest strengths, that it’s not just all about numbers, but above all about people!” Professor Giulio Antonini University Coordinator of Placement and Entry Orientation for the University of L'Aquila: "The University of Aquila would like to thank the Elica Group and Monster, who made it possible for our graduates to measure themselves against colleagues from other universities. The event, organised by the Department of Student Citizenship, Orientation and Placement, was very involving for both participants and organisers. The company selected the target group of participants and the latter took up the challenge and threw themselves into the fray, proud of their know-how and with the enthusiasm of people pursuing ambitious goals and above all with the idea of competing at an international level. The young graduates involved in the event who successfully passed the selection test will certainly be grateful to the company for the experience, having had the opportunity to appreciate the quality of the teachers here in Aquila who have contributed to their professional development. Sending you my best wishes, I hope that we shall meet again at the crossroads where youthful talent and international cutting-edge companies come together.”

5.Francesco Casoli presents Elica to students at Wrocław Polytechnic 6.The HR team dedicated to the event: Ewelina Wilkosz, Antonina Wydra, Julia Sciuto and Marta Skrzypczyńska

7. A selection of refreshments organised for the occasion 8.Antonia Wydra of Elica EGP presents employment opportunities to students at Wrocław Polytechnic

elica home

TALKING ABOUT E-COMMERCE

ALESSANDRO ROSSI

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n October 27th, Elica opened the doors of its headquarters for the event Talking about e-commerce: a day, organised in collaboration with Pepelab, dedicated to education and discussion to explore the new opportunities of online sales and understand the strategic role of social media. One more confirmation of Elica’s interest in the digital world, as it became a catalyst of experiences, a meeting place where web marketing experts shared fascinating case histories, offering insights and advice to seize the opportunities in online commerce. Opening the day was an event dedicated to Elica employees: two parallel workshops designed to investigate the main themes of e-commerce and social commerce. Two exceptional teachers were present to point out the latest web happenings and discuss social media and the opportunities and difficulties of online selling: Gioia Feliziani, expert in marketing and digital communication and Samuele Camatari, owner of the Jusan Network web agency. In the afternoon, the Elica auditorium was transformed into a stage for a “talk show”, which was also open to the public through compulsory reservation on the events site Eventbrite.it. Francesco Casoli opened the proceedings, welcoming both guests and public. Francesco stressed the strategic role that digital tools play in improving the effectiveness and efficiency of external and internal business processes. Marco Bettiol, author of the book “Raccontare il Made in Italy” and Professor of Marketing at the University of Padua, gave an overview of the Italian web situation in terms of the international context.

Prof. Bettiol then introduced, and chaired the discussion between, Daniele Lago, managing director and head of the design department at Lago, and Matteo Molon, in charge of e-commerce for the Calzedonia Group. These two important success stories, while different from each other, have in common the fact that they have both seized the opportunities that web tools can offer in order to engage in dialogue with customers. The afternoon event sold out in just a few hours, demonstrating the interest that the subject of the web arouses and the need on the part of marketing operators, and those in other areas as well, to understand how to work in the best possible way with the tools that the digital world provides.

BREATHE A DIFFERENT EXPO WITH ELICA EDOARDO PONTONI

t the end of September, the first international trade event took place in Milan, where Elica had the pleasure of meeting all of its major customers from more than thirty countries. Trust and innovation were the central themes of the three days. The President, Francesco Casoli and CEO, Giuseppe Perucchetti, presented the customers with the Group's results, stressing that trust and mutual collaboration form the

basis of Elica’s relationship with its customers. The event was an opportunity to present the new Stream line, the unique innovative system connecting airflow to hob, equipped with an intelligent, automatically self-regulating hood able to dialogue with Snap through a sophisticated system of iterations. After a morning devoted to innovation, the guests crossed Milan to get to the Triennale to visit the

“Cucine & Ultracorpi” exhibition which recounts the evolution of Italian kitchens and appliances and features several Elica products, including Ye, 70CC and Pescecappa. The evening ended at Palazzo Visconti for the celebratory launch of Sillage, the Marie limited edition specially designed to support Save the Children’s “Every One” campaign. The closing event was held at Expo 2015, where the President greeted

and thanked all the customers who had taken part. Thanks to the contribution of many people, Elica was able to give a clear sign of the new direction the company is moving in. Moving forward solid and united, strengthening links with customers, forming personal and customised relationships, according to a “oneto-each” approach. For the customer, even the product now has a “human” face.

fondazionecasoli.it SAVERIO VERINI

E-STRAORDINARIO FOR KIDS #3: THE PROTOTYPES OF ELISABETTA BENASSI AND THE CHILDREN OF ELICA EMPLOYEES

9.The children in action during the workshop 10.The artist Elisabetta Benassi with Quality Director and Elica WCM Sebastien Pascolini. 11.Elisabetta Benassi at work with the children 12.Fabriano Mayor Giancarlo Sagramola, Francesco Casoli, Elisabetta Benassi, Fileni Group Marketing Director Roberta Fileni, Marcello Smarrelli

13.The children in action during the workshop. 9

14.IQuality Director and WCM Sebastien Pascolini during his “lesson” about the hood 15. La Signora Gianna Pieralisi, President of the Fondazione Ermanno Casoli Photo Andrea Pacioni

he September days in the run up to the start of school are dominated by alternating moods: expectations for the new school year, the wish to talk about the discoveries of summer, the desire to meet up with classmates, but also little anxieties about the tasks that have to be finished and concerns related to the commitments that will soon wipe away the “good life” of the past three months. To make the return to scholastic activities more gradual, as punctual as a high speed train, every year E-STRAORDINARIO for Kids comes along, now in 2015 in its third edition. Offspring of the E-STRAORDINARIO corporate training program, with this initiative, the Fondazione Ermanno Casoli – in close collaboration with the Elica Human Resources department – aims to give children the chance to meet “real artists” and work side by side with them in the creation of a collective work. And last

10th September it was Elisabetta Benassi’s chance, an internationally known artist (with three current projects at the Venice Biennale). Her idea for the occasion was Prototypes: The workshop, curated by the Foundation’s artistic director, Marcello Smarrelli, was held at Elica’s Fabriano headquarters, an ideal vantage point to allow children to learn about their parents’ working environment and get right to the heart of their daily activities. During the day, the children worked with the artist to create a collective sculpture, a large installation obtained from the assembly of different models and parts of cooker hoods. The artist and her pint-sized team made use of the “technical advice” of the company’s prototype developers, designers, the Quality Director and Elica WCM, who held an ad hoc “lesson” about cooker hood functions. Then the participants

took the products and used their imaginations to reconceive and customise them. Taking on the role of “prototype developers” for the day, the children were able to give the company a new point of view on models, features and the possible uses of the hoods. The initiative, part of the activity of the Marche Region’s DCE (‘Evolved Cultural District’) project, saw the introduction of a new element into the proceedings: also taking part in the workshop was a group of children of employees from another important Marche company, Fileni. This reflects the desire on the part of Elica and the Fondazione Ermanno Casoli to make themselves accessible to the local area and engage in dialogue with other companies. So, one more incentive for the “Elica kids” who, before going back to school, had the opportunity to form a very special class and share their desks with a whole new group of classmates.

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Elica S.p.A. Via Ermanno Casoli, 2 60044 Fabriano (An) Italy Phone +39 0732 6101

Number 25 | Year 18 Published by ELICA S.p.A. Via Ermanno Casoli, 2 60044 Fabriano, Ancona

Produced by HR Management Editor Sandro Petrucci Staff Gabriele Patassi Ufficio Stampa Corporate (g.patassi@elica.com)

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