2
CONTENTS
BRAND STORY
4-5
BRAND PHILOSOPHY
6-7
TONE OF VOICE
8-9
LOGOTYPES
10-11
TREATMENTS
12-13
BRAND COLOURS
14-15
TYPOGRAPHY
16-17
USAGE EXAMPLES
18-19
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4
BRAND STORY
The Cambie Hostels have been active for almost as long as Canada has been Canada. Our hostel clientele span generations and from every part of the globe. We are immensely proud of our heritage and strive to keep The Cambie’s original values close to our hearts and put them into action everyday. Providing a great and memorable service to hostel goers is an honour that creates a great sense of satisfaction to all of our staff. We strive to not just provide a bed to rest, but a hub for people to meet, learn, and create memories and stories that they pass on and get told for generations to come.
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BRAND PHILOSOPHY
“FRESH
“
SECURE COMFORT
At The Cambie we pride ourselves on offering our guests the peak experience. When you stay at any Cambie hostel location we provide more than a comfortable place to rest your head. We offer fun activities and events at each location, deals and promotions at our bars and restaurants and our staff provides round-the-clock customer service to answer any of your questions. Our partners can show you the BC wilderness, with tour packages and trips, and we can set you on your urban adventures. We are all versed on Vancouver and Nanaimo, from the tip top of the top ten dining experiences, to bottom-ofthe-pool dives. We know the venues, we know the cheap eats and drinks, we know all about those little basement clubs and we know the best place to gorge on gourmet. We want our guests to enjoy their stay in B.C., so we aim to provide as much guidance and information as possible!
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TONE OF VOICE
The Cambie Hostels have been active for almost as long as Canada has been Canada. Our hostel clientele span generations and from every part of the globe. We are immensely proud of our heritage and strive to keep The Cambie’s original values close to our hearts and put them into action everyday. Providing a great and memorable service to hostel goers is an honour that creates a great sense of satisfaction to all of our staff. We strive to not just provide a bed to rest, but a hub for people to meet, learn, and create memories and stories that they pass on and get told for generations to come.
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LOGOTYPES
A
B
C
Solid Navy Theme
Orange Outline Theme
Solid Orange Theme
For a more modern atmosphere. Best in white or light gray blackground.
For a more chic and minimal atmosphere. Best in white or light gray blackground.
For a more classic and antique atmosphere. Best in navy or dark blackground.
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TREATMENTS
CAMBIE HOSTEL Do not change the font of the logo.
Do not skew the logo.
Do not use drop shadow.
Do not tilt or transform the logo.
Do not add colour behind the logo. Do not put the logo in front of colour background.
Do not use colours other than the brand colours.
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BRAND COLOURS
Light Gray
Navy Blue
Rusty Orange
HEX: #CCD0D6 CMYK: 19 13 10 0 RGB: 204 208 215
HEX: #2C394C CMYK: 84 71 47 41 RGB: 45 58 77
HEX: #CE5327 CMYK: 14 81 100 3 RGB: 206 83 40
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TYPOGRAPHY
(Title/Subtitle)
0123456789~!@#$%^&*() The Cambie Hostels have been active for almost as long as Canada has been Canada. Our hostel clientele span generations and from every part of the globe. We are immensely proud of our heritage and strive to keep The Cambie’s original values close to our hearts and put them into action everyday.
Adobe Garamond Pro (Body Text / Description)
0123456789~!@#$%^&*() The Cambie Hostels have been active for almost as long as Canada has been Canada. Our hostel clientele span generations and from every part of the globe. We are immensely proud of our heritage and strive to keep The Cambie’s original values close to our hearts and put them into action everyday.
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USAGE EXAMPLES
19
20
THE CAMBIE HOSTEL BRAND GUIDELINE 2019 VER.