GR ACE WA NG
JANICE CHE N
JACKY GAO
PR O C E S S B O OK
CUPSHARE PROJECT
INTD 210 #3 PROJECT
EL IC IA HAN
C ON T E N T INTRODUC I TON PROTOT YPE V I DEO
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SE RVICE SUMMARY
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MOTIVAT ION & BACKG ROUN D
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INTERVI EWS & RESULT
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PE R SONAS & EMPATHY MA P
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JOU RNEY MAP
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SE RVICE BLUEPRI NT
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EVALUAT ION
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MO ODB OARD & BR AND & IDEATION
P2 5 - 2 6
SIGN MO CKUP
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CU P SHARE APP
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CU P SHARE C UP
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F U TU R E OUTLO OK
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G ROU P EVALUAT ION & C ONC LUTION
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INTD 210 #3 PROJECT 2
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CUPSHARE PROJECT
IN T R OD U C T ION Coffee is one of the most common beverages for adults around the world and the number one food service beverage service in Canada. In Vancouver, 14 billion cups of coffee are consumed each year, with 35% of them served as “to-go” (Hennig, 2017). Waste of cuts causes serious environmental problems. Although both the municipal government and several community-based organizations have come out with better recycling systems and solutions, Vancouver still produces 2.6 million paper coffee cups as waste every week. This problem cannot be solved only by addressing it at the declining stage. Our proposal is to create a cup sharing service called “Cupshare” which aims to reduce waste at the beverage purchasing stage. This service encourages consumers to use light-weight to-go cup with an easy return system that will reduce the waste and lower the cost of product disposal and labour. In addition, Cupshare aims to improve consumer’s routines by providing an achievable service which also provokes conversations about a more sustainable future.
INTD 210 #3 PROJECT
CUPSHARE PROJECT 3
PR OTOT Y PE V IDE O LINK: https://youtu.be/LEiDAaLWHMs
INTD 210 #3 PROJECT 4
CUPSHARE PROJECT
PR OTOT Y PE V IDE O LINK: https://youtu.be/LEiDAaLWHMs
CONCEPT For the demo video, we tried to present the steps of service with an easy but dramatic way. By showing the tools and steps of this program (app and cup), the viewer will have a good understanding of CUPSHARE in a short period of time.
POSSIBILITY If we can take this video further, we can put in more described steps and some background information to motivate customers. This video can also act as a promotion of CAPSHARE. By putting this on websites or social media, we will be able to increase the media exposure.
INTD 210 #3 PROJECT
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CU P S H AR E EC O - F R I EN DLY C ONV ENIEN T ACH I EVABLE Cupshare is a reusable cup sharing system that promotes a more eco-friendly environment.This program is an easy and effective service for both customers and businesses. Instead of using your own travel mug, simply buy an annual membership that allows the customer to go in a coffee shop with a tap card or app. A 20 cent cash back to the customers at the point of purchase is the incentive that would be offered. and has a ‘share cup’ to go. When the drink is done, the user can easily drop the mug off in a collection bin at any participating cafe in the city. This service provides a convenient solution for users to cut down waste without the complicated process of bringing a mug. Furthermore, participating coffee shops could help to reduce cost and waste and support to a more sustainable future.
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CUPSHARE PROJECT
MOT IVAT ION
Grabbing a coffee to go from a coffee shop in the morning seems to be a common habit in modern society. People rely on an aromatic coffee jump-start their day. However, have we ever thought of the environmental cost behind a tasty cup of coffee? A recent CBC news, showed that over 350,000 of single-use beverage containers go to the landfills every day in British Columbia. In addition; the amount of energy and trees used to produce a disposal cup is much more than we would imagine. With a low percentage of cups getting properly recycled and a high cost of laboring and recycle processes, our ecological system suffers from the dramatic waste of cups. The fact is, a single-use coffee cup is not recyclable because of the plastic liner and coffee contamination. In addition; the cardboard sleeves and the lids are often thrown into landfills without any effort to recycle them. resource: https://globalnews.ca/news/3806846/with-millions-of-coffee-cups-thrown-away-in-vancouver-every-year-advocates-push-for-refund-deposit-system/ INTD 210 #3 PROJECT
CUPSHARE PROJECT 7
IN T E RV IEW S EVERY DAY CUSTOMERS
With the research and ideation in mind, we pull out some interviews on the street to everyday customer, as well as our peers and families, in order to find out consumer’s habits and thoughts of single-use cup.
40%
USE OVER 2 SINGLE-USE CUPS A DAY
HAS AWARNESS ON ENVIRONMENTAL ISSUES
INTD 210 #3 PROJECT 8
65% CUPSHARE PROJECT
IN T E RV IEW S EVERY DAY CUSTOMERS QUESTIONS * Do you know how many coffee cup you use a day? * Do you have the awareness of the single-use coffee cup waste and how it connect to the local environment issue?
RESULT With 25 interviewees in our database, 40% of the interviewees use over 2 single-use cups a day. 65% of them do have the awareness on the environmental issue that is caused by disposal cup. However, even half of our interviewees do know about this serious problem, most of them do not bring their own mug. With the answers we received, people either think the reusable cup is too heavy or fragile to carry around or just simply do not want to wash the cup. Some others pointed out the cup could drip into their bag or consumers sometimes go for coffee without planning; therefore; bringing their own cup is inconvenient and not be consistent.
INTD 210 #3 PROJECT
CUPSHARE PROJECT 9
IN T E RV IEW S BUSINESS OWNERS
In order to know more about the mindset of coffee shop owners, we also pull out some questions for the owner to understand their cup usage and their participation in environmental problems.
32%
USE OVER 200 SINGLE-USE CUPS A DAY
HAS AWARNESS ON ENVIRONMENTAL ISSUES
INTD 210 #3 PROJECT 10
18% CUPSHARE PROJECT
IN T E RV IEW S BUSINESS OWNERS
QUESTIONS * What is the usage of coffee cups in a day? * Do the shop has the awareness of the single-use coffee cup waste and do you paritcipate in any kind of environmental events?
RESULT With 5 of the coffee shops we interviewed, cafes with a big transaction such as Starbuck or Wave Coffee use more than 200 disposable cups in a day. On the other side, local coffee shops or cafe with a bigger sitting area create less waste in cups. Since not much coffee shop has the awareness of the problems of waste, the huge amount of single-use cups create a tremendous environmental issue in Vancouver.
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PE R S ONA CUSTOMER #1 With the data of interviews in mind, we create three personas which focus on different kind of users. Andrew is the kind of customer that does not care about the local problem since he has so much to concern in his life. He will need a service that is easy and quick to fit his busy lifestyle.
A N D R EW BEG ONIA Andrew is a constructer who enjoys the simple life. He is a coffee a lover and he drinks 2 times a day, but he doesn’t have the awareness of bring his own cup. He likes to lead a healthy life but also enjoys flexibility with his diet and routine.
“Because of my busy and stressful working environment. i alway grab a coffee to go during my break.”
AGE OCCUPATION LOCATION
GOALS
extrovert
32 constructer Vancouver
introvert
sensing
intuition
feeling
judging
perceiving
make money don’t stop working, aim to be a top manager thinking
FRUSTRATIONS works under high pressure always lost his stuff in the construction area hates to drink cold coffee
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CUPSHARE PROJECT
E M PAT HY M AP CUSTOMER #1
THINK & FEEL? Andrew feels pain about financial issues and he works under high pressure, sometimes he thinks that coffee could keep him awake and realease pressure
HEAR?
SEE? Andrew sees his co-workers and boss at his workplace. Everyday, he sees nature when he off from work. At night , he sees his computer for doing the rest of the work and checking email from customers so he needs coffee to stay awake
Andrew listens to the radio during work. He listens to the news and cares about politics more than enviornmental problem, so he doesn’t have the awareness of bring his own cup to a coffee shop
SAY & DO?
Since Andrew is a little introverted person, he has few friends. He loves to share things and help people around, but he always lost his stuff in the construction area. During break, he also grabs coffee for his co-workers
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PE R S ONA CUSTOMER #2 Monica is an average student we all meet in Vancouver, she is always outgoing, friendly and she focuses a lot on her school and relationships. the CUPSHARE service will provide her a convenient and effective solution for her daily routine.
MONICA M I TC H E L L Monia is a college student, she usually take public transit to school. Grab a coffee to-go in the morning. She tries to bring her own cup but sometime she refuse because she doesn’t want to have a heavy backpack or spilling her drinks.
“I need a cup of coffee to jump start my morning, but I’m usually in a rush to go to school so I don’t have time to set down and enjoy my coffee”
AGE OCCUPATION LOCATION
GOALS want to a outstanding student value her family and friends aims to become a environmentalist
extrovert
thinking
21 student Surrey
introvert
sensing
intuition
feeling
judging
perceiving
FRUSTRATIONS always in a rush tries hard to stay up with school and personal life
INTD 210 #3 PROJECT 14
CUPSHARE PROJECT
E M PAT HY M AP CUSTOMER #2
THINK & FEEL? Monica feels pain about test and the weight of her back pack. She doen’t like to bring her own cup when she goes to a coffee shop but she has the awareness of environmental issue. If she wakes up early, she would finish her coffee in the shop
HEAR?
SEE? Monica sees her classmates and teachers at school. Everyday, she sees books and assignment. Sometimes, she sees news from internet and notice about environmental issue
Monica listens to pop music , She often fogets to bring her earphones when goes to school so she listens to others gossiping around and also participating with their conversation
SAY & DO?
Monica is extroverted person, she has lots of friends. She loves shopping after school, but she always stay up late for doing her assignment. Every morning she usually takes public transit to school and grabs a coffee to-go
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PE R S ONA
COFFEE SHOP OWNER Kevin is a local coffee shop owner that is concern about environmental issues. He tries to cut down the waste on disposable cups; therefore; this program provides Kevin an efficient service as a starting point.
K EV I N A L ATO R R E Kevin is a coffee shop owner (also av egan and environmentalist). He has been involved in a local environmental organization. He maintains his shop well, cleans up but others drop trash by his near shop, and tries to reduce the waste of consumer products.
“I have a vision for my coffee shop: a welcoming, cozy and clean cafe. Everything in my shop needed to be proper recycled.”
AGE OCCUPATION LOCATION
GOALS grow his cafe business reduce some cost for unnecessary product aims to create a “green” coffee shop
extrovert
thinking
40 cafe ower Vancouver
introvert
sensing
intuition
feeling
judging
perceiving
FRUSTRATIONS always serving single-use containers price growth of commodities
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CUPSHARE PROJECT
E M PAT HY M AP COFFEE SHOP OWNER
THINK & FEEL? Kevin thinks that people should care more about environmental issue rather than entertainment news. Since we all create waste and this can be a big problem. He thinks a sharing cup system can reduce waste which allows his shop toward green
HEAR?
SEE? Kevin sees his employees and customers at his own coffee shop. Everyday, he sees newspaper
Kevin likes to hear cutomers needs and also meeting with his employees to hear more about their opinion. And trying to solve the potential problem
SAY & DO?
Kevin is a coffee shop owner. He has been involved in a local environmental organization. He maintains his shop well, cleans up but others drop trash by his near shop. In the spare time, he likes to volunteer. Trying to work better for our planet
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CUPSHARE PROJECT 17
EMOTION
J O U R N EY M AP
“ I want to do something for our environment but I’m lazy. ”
RELEASE
“ This seems convenient and achievable. ”
“ Oh! I only need to bring my phone ! ”
“ yummy! ”
“ Wow! I don’t need to clean the cup? ”
“ I’m in a rush. ”
“Wow! I’ll recieve a discount with the service.”
“I’m feeling a cup of coffee. ”
Go to the coffee shop and purchase annual membership download app & register
Purchase the drink/tap the card or app QR code with a discount
Return the container to the most convenient store/tap card or app
Put in the collection bin
DRINK
RETURN
RECYCLE
CUP DRINK
APP/CARD CUP RECYCLE BIN
DISHWASHER CUPS
DOING
JOYFUL
Adsorbing the surrounding and news
INSPIRATION
SUBSCRIBE
NEWS APP WEBSITE SOCIAL MEDIA
APP COFFEE SHOP
INTD 210 #3 PROJECT 18
EXCITING
PHASE
“ I don’t want to bring my bring own cup. ”
MOTIVATE
TOUCHPOINTS
THINKINGS
CURIOUS
PURCHASE
APP/CARD CUP DRINK
“ I create 0 waste! ”
Use the SHARECUP container and enjoy your drinks
FREEDOM
“ That’s easy. ”
CUPSHARE PROJECT
J O U R N EY M AP EMOTION Starting with knowing the service, CUPSHARE aims to let the user feel inspired and motivated by contributing the environment and the discount that come with the reusable cup. The user will feel joyful during his drink and will feel release after returning the cup, since he does not need to carry or clean it.
THINKING Same as the emotions, the user of CUPSHARE will enjoy the quick process of the service, and will also feeling good to reduce the waste after returning the cup.
DOING CUPSHARE users will first buy the annual membership in the coffee shop and will receive a subscription card that has a QRcode on it. After downloading the CUPSHARE app, users will scan the QRcode to register the app. When users are buying drinks, they can either scan the card or the app to update the status (returned or sharing), when they finish the drink, users only need to scan the app/card again to update the status and put the cup in the recycle bin for return.
INTD 210 #3 PROJECT
CUPSHARE PROJECT 19
S E RV IC E BLU E PR IN T months
TIME
1 -2mins
1 -2mins
1 -2mins
up to 3 days
30 seconds
2 seconds
(FOR USER ACTION)
PHYSICAL EVIDENCES USER ACITON
GO TO A COFFEE SHOP Purchase the annual membership, receive the subscruption card.
DOWNLOAD CUPSHARE APPLICATION Download the app and scan the QR code on the subscruption card to register.
BUY A DRINK
ENJOY THE DRINK
After ordering the drink, scan the card /app to update status and get a discount for the participating coffee shop.
RETURNING THE CUP TO THE CAFE Scan the card/app to clam the return and up the container in the bin.
LINE OF INTERACTION
FRONTSTAGE CUP CYCLE
PROCUREMENT, MANUFACTURING, AND DISTRIBUTING STAGE
USAGE STAGE
USAGE STAGE
USAGE STAGE
Fill the drink in CUPSHARE container.
Drink with the CUPSHARE container.
Return the CUPSHARE container when finish drinks.
giving the design. produce the product. deliver the cup to any co-operated coffee shop.
Clean with high temperature to ensure sanitation. Store the cups in a secure place.
*
APP FLOW
RECYCLE STAGE
DOWNLOAD AND REGISTER CUPSHARE APP By using th subsription card.
USE QRCODE TO UPDATE STATUS Use QRcode to scan.
status shows <SHARING>
If the CUPSHARE container is damaged (not function anymore), there will a damage fee to replace the container. If the CUPSHARE container is lost, the member will need to pay for restart the subscription.
DONATION AND NOTIFICATION See donation posts. CUPSHARE app will send a notification to customers if they have not return the container in three days.
FIND THE CLOSET LOCATION AND RETURN Find the most convenient participating coffee shop on the app.
status shows <RETURNED>
LINE OF VISIBILITY
BACK STAGE
SET UP MEETING, INTRODUCE OUR PROGRAM AND CORE VALUE
* INTD 210 #3 PROJECT 20
CONSUMER BUY MEMBERSHIP Provide cards and cups.
If yes, consider the shop’s cleaning equipment. If not meeting standard, provide solution. If yes, provide cups, card, bin, icon stickers and sign.
*
SELL THE DRINKS Scan cards. Fill drinks in CUPSHARE containers.
RETURN THE CUPSHARE CONTAINER
CLEAN & STORAGE & DELIVERY
Scan cards. Recycle the cup in a collection bin.
Clean with high temperature to ensure sanitation. Deliver the cups eqally to the cafe every night.
Consider the passenger flow in individual coffee shops. Provide the right amount of CUPSHARE containers to the cafe. Daily deliver at the night to balance the number of cups. For the busy coffee shop, there will be mid-day check-in to ensure the number.
CUPSHARE PROJECT
S E RV IC E BLU E PR IN T TIME
months
1 -2mins
1 -2mins
1 -2mins
up to 3 days
30 seconds
2 seconds
(FOR USER ACTION)
PHYSICAL EVIDENCES USER ACITON
GO TO A COFFEE SHOP Purchase the annual membership, receive the subscruption card.
DOWNLOAD CUPSHARE APPLICATION Download the app and scan the QR code on the subscruption card to register.
BUY A DRINK
ENJOY THE DRINK
After ordering the drink, scan the card /app to update status and get a discount for the participating coffee shop.
RETURNING THE CUP TO THE CAFE Scan the card/app to clam the return and up the container in the bin.
LINE OF INTERACTION
FRONTSTAGE
USAGE STAGE USAGE STAGE PROCUREMENT, MANUFACTURING, AND Drink with the CUPSHARE Fill the drink in CUPSHARE container. DISTRIBUTING STAGE start the membership, users will buy an annual 10 dollars access card online or in the participating coffee shopcontainer. to cover CUPToCYCLE
USAGE STAGE Return the CUPSHARE container when finish drinks.
RECYCLE STAGE Clean with high temperature to ensure sanitation.
giving the and design.service. By having the access card with a QR code on it, the user can register and activate the cost of the coffee cup produce the product. Store the cups in a secure the membership appdeliver onthetheir At coffee the point of purchase, customers will first tap their card or the app to identify cup tophone. any co-operated shop. place. themselves; after that, they purchase a drink with in 20 cent discount that is filled in the Cupshare container. Cupshare If the CUPSHARE container is damaged (not function anymore), there will a damage fee to replace the container. container is made of light-weight stainless steel with a double-layered design that is durable and heat-resistant, recyclable If the CUPSHARE container is lost, the member will need to pay for restart the subscription. and eco-friendly. After finishing their drinks, the users can simply drop off the Cupshare container at the most conveAPP FLOW DOWNLOAD USE QRCODE TO DONATION FIND THE CLOSET LOCATION nient participating coffee shop without cleaning it. The users will the card/app againUPDATE in orderSTATUS to update the return. AND AND AND RETURN
*
REGISTER CUPSHARE APP
By using th subsription card.
Use QRcode to scan.
status shows <SHARING>
NOTIFICATION
See donation posts. CUPSHARE app will send a notification to customers if they have not return the container in three days.
Find the most convenient participating coffee shop on the app.
status shows <RETURNED>
LINE OF INTD 210 #3 PROJECT VISIBILITY
CUPSHARE PROJECT 21
BACK
SET UP
CONSUMER BUY
SELL THE DRINKS
RETURN THE
CLEAN &
EVIDENCES USER ACITON
GO TO A COFFEE SHOP
DOWNLOAD CUPSHARE APPLICATION
BUY A DRINK
ENJOY THE DRINK
S E RV IC E BLU E PR IN T Purchase the annual membership, receive the subscruption card.
Download the app and scan the QR code on the subscruption card to register.
After ordering the drink, scan the card /app to update status and get a discount for the participating coffee shop.
RETURNING THE CUP TO THE CAFE Scan the card/app to clam the return and up the container in the bin.
LINE OF INTERACTION
FRONTSTAGE CUP CYCLE
PROCUREMENT, MANUFACTURING, AND DISTRIBUTING STAGE
USAGE STAGE
USAGE STAGE
USAGE STAGE
Fill the drink in CUPSHARE container.
Drink with the CUPSHARE container.
Return the CUPSHARE container when finish drinks.
giving the design. produce the product. deliver the cup to any co-operated coffee shop.
Clean with high temperature to ensure sanitation. Store the cups in a secure place.
*
APP FLOW
RECYCLE STAGE
DOWNLOAD AND REGISTER CUPSHARE APP By using th subsription card.
USE QRCODE TO UPDATE STATUS Use QRcode to scan.
status shows <SHARING>
If the CUPSHARE container is damaged (not function anymore), there will a damage fee to replace the container. If the CUPSHARE container is lost, the member will need to pay for restart the subscription.
DONATION AND NOTIFICATION See donation posts. CUPSHARE app will send a notification to customers if they have not return the container in three days.
FIND THE CLOSET LOCATION AND RETURN Find the most convenient participating coffee shop on the app.
status shows <RETURNED>
LINE OF VISIBILITY
SET UP CONSUMER BUY BACK SELL THE DRINKS After the production MEETING, and distribution stageMEMBERSHIP of the CUPSHARE cup, the products will be sent to the participating coffee STAGE Scan cards. shops ready to be used.INTRODUCE If the cups are damaged thatandis cups. no longer usable during the usage stage, there will becontainers. a charge of fee to Fill drinks in CUPSHARE Provide cards OUR PROGRAM cover the cost of cups.AND If users lost there cup on the way of returning, they will need to repurchase the CUPSHARE memberCORE ship to activate the CUPSHARE service. VALUE
*
RETURN THE CUPSHARE CONTAINER
CLEAN & STORAGE & DELIVERY
Scan cards. Recycle the cup in a collection bin.
Clean with high temperature to ensure sanitation. Deliver the cups eqally to the cafe every night.
*
yes, consider the shop’s cleaning equipment. Consider the passenger flow in individual coffee shops. For the app flow, afterIfIfdownloading the CUPSHARE users update not meeting standard, provide solution. Provide the rightapp, amount of CUPSHAREcan containers to the cafe. the cup status by scanning the QRcode in the If yes, provide cups, card, bin, icon stickers and sign. Daily deliver at the night to balance the number of cups. For the busy coffee shop, there will be mid-day check-in toSee ensure the number. app. They can also view the post of information and location map as well. full app detail and user flow on page.29-30.
INTD 210 #3 PROJECT 22
CUPSHARE PROJECT
to ensure sanitation.
giving the design. produce the product. deliver the cup to any co-operated coffee shop.
Store the cups in a secure place.
S E RV IC E BLU E PR IN T
APP FLOW
DOWNLOAD AND REGISTER CUPSHARE APP
By using th subsription card.
USE QRCODE TO UPDATE STATUS Use QRcode to scan.
status shows <SHARING>
*
If the CUPSHARE container is damaged (not function anymore), there will a damage fee to replace the container. If the CUPSHARE container is lost, the member will need to pay for restart the subscription.
DONATION AND NOTIFICATION See donation posts. CUPSHARE app will send a notification to customers if they have not return the container in three days.
FIND THE CLOSET LOCATION AND RETURN Find the most convenient participating coffee shop on the app.
status shows <RETURNED>
LINE OF VISIBILITY
BACK STAGE
SET UP MEETING, INTRODUCE OUR PROGRAM AND CORE VALUE
*
CONSUMER BUY MEMBERSHIP Provide cards and cups.
If yes, consider the shop’s cleaning equipment. If not meeting standard, provide solution. If yes, provide cups, card, bin, icon stickers and sign.
*
SELL THE DRINKS Scan cards. Fill drinks in CUPSHARE containers.
RETURN THE CUPSHARE CONTAINER
CLEAN & STORAGE & DELIVERY
Scan cards. Recycle the cup in a collection bin.
Clean with high temperature to ensure sanitation. Deliver the cups eqally to the cafe every night.
Consider the passenger flow in individual coffee shops. Provide the right amount of CUPSHARE containers to the cafe. Daily deliver at the night to balance the number of cups. For the busy coffee shop, there will be mid-day check-in to ensure the number.
For the backstage of CUPSHARE, we will propose this program to the cafe about the benefits and values of this service. If the coffee shop agrees to participate, we will look at its cleaning equipments and passenger flow. By making sure the cleaning processes of the cafe, we will be able to ensure the cleaning standards. In addition, by looking through the passenger flow, we can know how many cups we need to provide for the shop. The final step of the backstage service will be the delivery. The program will count the number of cups at night and deliver the cups equally (the original number we provide) into different coffee shops.
INTD 210 #3 PROJECT
CUPSHARE PROJECT 23
S E RV IC E EVALUAT ION HYGIENE ISSUES During our discussion with peers and instructors, people usually have concerns about the hygiene problems of the shared cup. Therefore, we will make sure to look through coffee shopsâ&#x20AC;&#x2122; cleaning equipment and see if it meet the standard of dining restaurant in order to provide a consistent sanitation.
COFFEE SHOP TRANSACTION Morten had a concern about the passager flow with our service design. He thinks there will have cup supply problem with a coffee shop that has a big transaction, since we cannot predict how many cups were being taken. Therefore, we have come to a solution that there will be the delivery every night. CUPSHARE will look through the passenger flow of cafes during the proposal stage. After knowing how many cups we need to provide for the shop. The program will count the number of cups at night and deliver the cups equally (the original number we provide) into different coffee shops.
INTD 210 #3 PROJECT 24
CUPSHARE PROJECT
MO ODB OAR D
C OZ Y V INTAG E W ELC OMING
CUPSHARE were inspired by the cozy and welcoming vintage cafe in the city. The warm color palette presents a friendly environment for the viewer and the hit of cold blue color provide a pop of highlight for a more interesting atmosphere.
INTD 210 #3 PROJECT
CUPSHARE PROJECT 25
BR AN D With the warm color palette (with a little bit of blue to balance) we created, we then designed the logo for CUPSHARE. The logo is inspired by coffee bean shape. The middle part of the design represents the letter “S”, and by separating the top and the bottom, these two shapes convey the meaning of calibration and sharing.
INTD 210 #3 PROJECT 26
CUPSHARE PROJECT
S IGN
INTD 210 #3 PROJECT
CUPSHARE PROJECT 27
S IGN CUPSHARE will provide stickers and signs for the participating coffee shop for identification. The stickers will be presented at the door and the signs will be set up on the front desk for a better recognization. Users can also find the locations for participating cafe on the app.
INTD 210 #3 PROJECT 28
CUPSHARE PROJECT
APP
Clickable Prototype: https://invis.io/HEGQFXTPAU7
CUPSHARE
CUPSHARE
CUPSHARE
CUPSHARE
d onati on & p o st Q R c o de
l o cations
CUPSHARE
status
S U P P O RT US ! Thatâ&#x20AC;&#x2122;s create a b etter environment to g ether.
Loafty cafe 520 E 1st Ave, Vancouver, BC V5T 0H2
CUPSHARE
CUPSHARE
You give but little when you give of your possessions. It is when you give of yourself that you truly give.
L o g in
CUPSHARE
CUPSHARE
**********
CUPSHARE
MEMBER SHIP ID
R ET U R N E D
INTD 210 #3 PROJECT
U P DAT E YO U R S TAT US
CUPSHARE
CUPSHARE
F I N D M Y C L O S ET S H O P
S C A N Q RC O D E TO S I G N I N
CUPSHARE PROJECT 29
APP
Clickable Prototype: https://invis.io/HEGQFXTPAU7
SUMMARY AND IDEATION CUPSHARE app is a simple and easy application for supporting our service. This app has the functions of a status update page, QRcode page, donation and post page, and a location setting page. By having the status page, users will be able to know where their cups are at a glance. In addition, by providing the QRcode in the app, users can scan without having the physical card in hand. The donation and post feature create a space for communication and information. Lastly, the location page shows users where is their closest location or they can search any location in the city. The app also features the notification function, if the user has the cup over three days, the app will automatically send the notification to inform the user.
APP USER FLOW Scenario #1 download the app and register cup share app -open the app- log in membership ID or scan QRcode to sign in- show QR code when purchasing a coffee - the status will be “sharing”- when returning cup tap “loctaion” to view the closest coffee shop- if returning the cup the status will be “returned” Scenario #2 download the app and register cup share app -open the app- log in membership ID or scan QRcode to sign intap “donation & post (for donation) -fill the form - pay by credit card / in store ( post ) read posts /save the post/ write a post INTD 210 #3 PROJECT 30
CUPSHARE PROJECT
CU P S H AR E CU P MOCKUP
Cork lid
Light-weight stainless steel
Double-layerd container
Embedded logo
INTD 210 #3 PROJECT
CUPSHARE PROJECT 31
CU P S H AR E CU P DESIGN IDEATION For our cup design, we use double layer stainless steal for the body part, which provides to be durable and cold/heat resistant. The straight shape of cup provides easy access for cleaning. Furthermore, we use cork for the lid part so the overall weight of the cup would be really light for customers to use.
INTD 210 #3 PROJECT 32
CUPSHARE PROJECT
CU P S H AR E CU P PROCESSES
INTD 210 #3 PROJECT
CUPSHARE PROJECT 33
FU T U R E O U T LO OK
* * * INTD 210 #3 PROJECT 34
REDUC E SINGLE -USE CUP WASTE BRING AWAR E NE SS TO TH E LO C A L A B OU T ENVIRON M E NTAL ISSUE S IMPROVE C ONSUM E Râ&#x20AC;&#x2122;S ROUTIN E S BY PROVIDING AN ACH IEVABLE SERV IC E
CUPSHARE PROJECT
V I SUAL J O U R N EY
CUPSH A R E : A SUSTA INA B L E SE RVI CE . INTD 210 #3 PROJECT
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GR O U P EVALUAT ION GROUP POSITION AND WORK DIVISION SE RVICE STR AT EGY & V ISUA L BR A N DING
- E L IC IA HAN
DATA C OLLECT ION AN D C OMPAC TION
- GR AC E WANG
D O CUMENTAT ION
- JANIC E C H E N
PHYSICAL MO CKUP
- JAC K Y GAO
CUPSHARE has an organize and effective group, we divided the works into memberâ&#x20AC;&#x2122;s specialty. Elicia is good and consistent with visual layout and branding, therefore, the overall representation of CUPSHARE was created by her. Since Grace is greate a combining and collecting data, she had the job of transforming number and sentence(from interviews) into concise and organize data for this service. Janice is responsible for documenting the processes of our discussion and meeting in order to combine them into our presentation and process book. Since Jacky has experienced on 3D modeling, he creates a beautiful CUPSHARE cup mockup with a well-considered design. Although the original idea was proposed by Elicia, all of the group members contribute to question the service and also find out the solution together as a group. Since CUPSHARE is a big service project for a city, our group worked hard and jointly which aim to propose a better solution.
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CUPSHARE PROJECT
GR O U P EVALUAT ION ELICIA HAN :
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The third project was very frustrating at first, I was worried about that the short period of time will limit the work and processes we can provide. However, I am very lucky to all of the CUPSHARE groupmates. The works were well divided, full attendance for group meetings, and most importantly, everyone is calibrated and responsible. We all contribute in different parts of the service, whether it is the service itself or the supported physical avoidance. Since CUPSHARE is a big program that involves the city, consumer, business owner and a serious environmental issue, there are lots of elements and ethics we need to consider. I love how Janice is always questioning the possibility of our service, Grace is well-considered of the steps of journey map, and Jacky has always been supportive and warm as a person! I really do think we tried our best for this project, and I cannot ask for more. We all deserve a bravo! Best group experience ever.
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GR O U P EVALUAT ION GRACE WANG :
In our group we kind of separate the work, and we combined things together. I did interviews and personas/ empathy map. It was a great experience to work in a group which allows me to meet these amazing groupmates because we did so many things on time and efficiently. In the process of interview I got a chance to understand different types of consumers. They gave me some thoughtful ideas like the impact on environmental problems and also knowing the current situation of coffee shop owners, how they dealing with the cost for single use cup and reusable cup and also some problem that may be faced in the future. However, we gathered so many research and data. We discussed and find a way to solve this problem. Within our cup prototype I think we could do better on this part. For example, the surface/ shape of the cup which can design a curve shape and allows people to hold it tight. Overall, I really satisfied with the outcome for this project, especially Elicia had done an awesome job on the visual (app design and our branding) and I hope that one day our concept of sharing cup system could be achieved in Vancouver and makes our city toward green and eco- friendly.
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CUPSHARE PROJECT
GR O U P EVALUAT ION JANICE CHEN :
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In this group, I can feel my teammate’s motivation in this project. I have such a great experience in this group. Everyone is friendly and willing to spend extra time on this project. This is the first time that I have a better chance to get closer to service design. We first separate each part of the works in order to have a better understanding of what to do first. Each of us was required to do interviews and personas in order to gather more information to complete our journey map and empathy map. This group allowed me to have more freedom to think and do my project. My group mate who has edited the video with me has listened to my thoughts and also allow me to find the music that matched with the video. I like how my teammate would ask and meet together and complete the work together. During every meeting, it was more like a friends talk which was relaxing. I have such as great experience to get to understand more about the environmental issue which makes me more festinated within our project “Cup Sharing.” In this project, my teammates are willing to listen and combined the possible solution together which I can feel that this project can go future and benefits the environment.
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GR O U P EVALUAT ION JACKY GAO :
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Project 3 is a group project and It is appreciate and lucky to be a group with Grace Wang, Elicia Han and Janice Wang who are a diligent and ideal teammates to have a chance on doing service design. Everyone in this group had been assigned for separate works, and I was doing the Video part and cup design part. As a group, we went out and went to Starbucks together for filming and I was using a program called Solidworks which I learned from last semester to build the mock up of the cup. Moreover, I was satisfied with the final outcome of our project because everyone in this group put lots of effort on it and even though we were feeling exhausted every time after gathering and working together, I felt fortunate that I experienced and completed those essential progress with my teammate. I love my team and hope we still have a chance to work together in the future.
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CUPSHARE PROJECT
C ONC LU T ION Although a cup of coffee brings endlessness joy and boosts energy, the consequences of using disposal containers, create tremendous environmental problems. By creating a solution at the beginning stage of the product life cycle, Cupshare service would be able to cut down the cost of materials, energy, and CO2 footprint in Vancouver. If 5% of citizen in Vancouver can switch their habit to using reusable cup, the city can save 130 thousand cup of waste a week. Following the models of success in New York and Berlin, Cupshare is viable alternative this is achievable in Vancouver. Simply by bringing your membership card or phone to your favourite local participating coffee shop: order, tap, drink, and enjoy your coffee. This is a convenient low-cost system for everyone and will help to change the behaviour of our disposable oriented society. Consumers and businesses must take responsibility jointly to maintain beautiful British Columbia.
additional resources icons : https://www.flaticon.com/
INTD 210 #3 PROJECT
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CUPSHARE PROJECT
INTD 210 #3 PROJECT
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CUPSHARE PROJECT