App Redesigned - Process Book by Elicia Han

TD M YSP END A P P ASSIGNMENT 1: REDESIGN AN APPLICATION

PR O CES S B O O K

ELICIA HAN INTERACTION CORE STUDIO 201

CU RR E N T A P P TD Myspend is an app that let you instantly know where your money goes, it helps you to stay on top of your spending. For the best TD MySpend experience, download the TD Canada app for iPhone. TD MySpend App helps you keep track of your money so you can improve your spending habits.

PR OB L E M

No customized budget or saving goal functions featureed I did my research by interviewing people in TD bank and by looking at the reviews in App store. It is pretty interesting that people either really like it or hate it. The people who dislike the app usually have three main concerns, these are the list down of the problems.

reviews from app store

PR OB L E M reviews from app store

INTERVIEWEE #4 “I find the app had inaccurate trackings several times, and the transaction dates are so small that I’m often confused when I spent the money.”

Confusing transaction dates and monthly conparsion.

PR OB L E M INTERVIEWEE #2 “Too many information and functions on the same page.” INTERVIEWEE #7 “Lots of repetitive information and pages.”

Repitive pages and information and cworded interface

PE R S O NA

I created these personas that are based on my interviewees and the people around me that are using the app. The three personas are divided into three generations and different cultural background. The first persona is that most common user I found during my research which is the younger generation that is depended on technology.

ALICIE JOHNSON Alice grew up in Ontario and now she studies at UBC, she loves to spend time with her friends in bars or theatres, on the vacation, she goes back to her hometown and enjoys the time with her family. Alice has a part-time job in a cafe, and has a student loan to afford the rent and tuition.

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GOALS

I am an active person, enjoy interaction with friends and family, I am also an individual who takes care of herself and is responsible for her own spending.

NAME// AGE//

Alice Johnson 20

PERSONALITY

O C C U PAT I O N / / S TAT U S / /

â&#x20AC;&#x153;

easy access to overview the financial status keeping track of the income and expense be able to set personal budget

F U S T R AT I O N S cofusing APP layouts and interface switching between different APP to get the job done

student extrovert

introvert

sensing

intuition

thinking

feeling

judging

perceiving

singal

L O C AT I O N / / ARCHETYPE//

V a n c o u v e r, B C advocate

#1 A universtiy student who is struggling to view her detailed transaction and setting up her own budget and saving goal.

E M PAT H Y MA P WHO ARE YOU EMPATHIZING WITH?

GOAL

Alice grew up in Ontario and now she studies at UBC, she loves to spend time with her friends in bars or theatres, on the vacation, she goes back to her hometwon and enjoy the time with her family. Alice has a part-time job in a cafe, and has student loan to afford the rent and tuition.

FOR PERSONA #1 I created this empathy in order to fully understand and project what the Alice think, see, listen and do in a regular bases.

WHAT DO THEY NEED TO DO? Alice needs to pay attentions on her study at UBC and also her job in the cafe. She will needs to save money to pay for her living, tuition, rent and also her student loan in the future. Since Alice is a interactive person that cares about friends and family, she also needs to spend time and effort with them.

WHAT DO THEY THINK AND FEEL? PAINS GAINS - financial issues - coaching for the manager - assignments

- school grades - trip back to her hometown - relationships

WHAT DO THEY SEE? Alice see her classmates and friends on campus and see the customers in the cafe she works. During the weekends, she see the nature during her hicking on the mountain and the books that she are preparing for the assignments and tests.

WHAT DO THEY HEAR? Alicie listen to the lectures in school and complains of life from her customers. She loves to listen to music during her transit to school and her friendsâ&#x20AC;&#x2122; life. When she talks to her parents, she will listen the things that happened to her family and her hometown.

WHAT DO THEY SAY? MOTIVATIONS - social - power - achievemaents

WHAT DO THEY DO? Alice goes to school in the morning and go working right after it, she usually spend her weekday night watching Netflix and doing assignments. During the weekends, she hangs out with her friends hiking, watching movie or drinking in a bar. During vacation, Alice fly back to Ontario and spend time with her family.

Since Alice is an interactive person, she discuss and share opitions during class, she loves to complain about her work life and gossiping with her friends. During work, Alice is a loving server that chat with her customers. She talk to her parents once a week to share her life in Vancouver.

PE R S O NA

The second persona is based on the middle-aged generation which is familiar with technology but not an expert. For this persona, I also target on Vancouver’s immigrant society, which lots of immigrants cannot fully understand advance English.

NICOLE WANG Nicole and her children emigrated to Toronto from China two years ago. Her English is not fluent but she enjoys the interaction with her neighbors and friends. Her children go to the school in the neighborhood and her husband stays in China for his career.

“

GOALS

Although I am far away from home, I enjoy the new environment here in Toronto. Since I am a housewife that need to take care of my two kids, I need to be careful with my spending.

NAME// AGE//

AN li iccoel eJ oWhannsgo n 24 08

PERSONALITY

O C C U PAT I O N / / S TAT U S / /

“

quick and safe money transfer tool multile languages options clear overview of the transaction’s date

F U S T R AT I O N S not understanding high-level English not understanding the sign botton

sHtouudseenwt i f e extrovert

introvert

sensing

intuition

thinking

feeling

judging

perceiving

married

L O C AT I O N / / ARCHETYPE//

VT ao nr oc on ut ov e r , B C aCdavr oe cgai tv ee r

#2 A new immigrant mom who cound not fully understand the information in the app

EM PAT H Y MA P WHO ARE YOU EMPATHIZING WITH?

GOAL

Nicole and her children emigranted to Toronto from China two years ago. Her English is not fluent but she enjoys the interaction with her neighbours and friends. Her children go to the school in the neighbourhood and her husband stays in China for his career.

FOR PERSONA #2 I created this empathy in order to fully understand and project what the Nicole think, see, listen and do in a regular bases.

WHAT DO THEY NEED TO DO? Nicole will needs to adapt the envirenment in Toronto, and will to learn better English. She needs to take good care of her children when her husband is not in Canada.

WHAT DO THEY THINK AND FEEL? PAINS GAINS - board - her long-distance relationship with her husband - childern’s grade

- shopping - learning good English - childern have good school life

WHAT DO THEY SEE? The most places Nicole will see during the day will be her home, the classroom she studies English and the mall for shopping. She also sees the view when she is driving around the city. Sometime, she will see her friends during brunch and shopping.

WHAT DO THEY HEAR? Nicole hears about her kids complain about school also friends’ complains about family and relationship. She listens to the lecture in her English class and listen to her husband’s life update and news happens in China.

WHAT DO THEY SAY? MOTIVATIONS - financial issues - coaching for the manager - assignments

WHAT DO THEY DO? Nicole does most of the housework by herself since her husband doesn’t live with the family. She cooks, clean and also shop in the mall for groceries. She goes to English class twice a week in the morning and sometime hang out with her friends and neighbours for lunch.

Nicole is a thoughful and sweet mom, she chat abuot school life with her kids often but she also prattle sometime. She participate in the classroom and chat with her friends quit often on phone as well. She usually calls her husband everyday and chat about daily life and kid’s situation.

PE R S O NA

This persona is targeted at the older generation who is new but interested in technology. However, lots of apps (include TD Myspend app) have small text and advance sign, which is not user-friendly for people who aren’t familiar with digital devices.

john craig John is a local resident in Vancouver, he had worked as a construction manager in his middle-aged, now he has retired from work so he can not only spend more time with his wife, children, and grandchildren but also enjoy his life. John is new to technology and apps and his wife are planning to move to a smaller house since they want to travel and their children no longer live with them.

“

GOALS

I’ve always wanted to travel around the country, now I finally retired from work, I will love to spend more time with my family and go to different cities with my wife.

NAME// AGE//

AJ loihc ne CJ ro ah ings o n 26 05

PERSONALITY

O C C U PAT I O N / / S TAT U S / /

“

accessible interface for elders clear interface for starters featuring saving goal function

F U S T R AT I O N S not able to see the small text and signs small button which is not ideal for big fingers. confusing symbolic signs

sr teut di reendt extrovert

introvert

sensing

intuition

thinking

feeling

judging

perceiving

married

L O C AT I O N / / ARCHETYPE//

VV aa nn cc oo uu vv ee rr, B C ae dx vpol oc ar et er

#3 A old men who is new to technology and is struggling to read the small signs and text

EM PAT H Y MA P GOAL

WHO ARE YOU EMPATHIZING WITH? John is a local resident in Vancouver, he had worked as a construction manager in his middle-aged, now he has retired from work so he can not only spend more time with his wife, children, and grandchildren but also enjoy his life. John is new to technology and apps and his wife are planning to move to a smaller house since they want to travel and their children no longer live with them.

FOR PERSONA #3 I created this empathy in order to fully understand and project what the John think, see, listen and do in a regular bases.

WHAT DO THEY NEED TO DO? John will need to sell his house in order to buy a smaller one and for traveling. He will learn how to buy plain tickets online and how to track his finance on the app.

WHAT DO THEY THINK AND FEEL? PAINS GAINS - health (eye sight) - salling their house

- grandchildren - traveling - stable and fexible life

WHAT DO THEY SEE? John usually sees the trees the lake when he is walking in the morning, he then will see the local news on the TV with his wife. When John is on vacation, he enjoys looking at different cultures and the city view.

WHAT DO THEY HEAR? John listen to the local radio during his walk in the morning, he also listens to his wife’s naggy quit often. He listen to his children’s life update when he call them and he also listen to his grandchildren’s laughters.

WHAT DO THEY SAY? MOTIVATIONS - incentive - achivement - growth

WHAT DO THEY DO? John usually wake up early in the morning for a walk in his neighbourhood. He sometimes goes to his fravorite grill place for breakfast, however he usually share the meal with his wife at home. In the afternoon, he either goes fishing or reading books. On his vacation, John enjoys more of a relaxing schedule such as hiking or touring in the city.

John is not a talkative person, the person he talk the most is his famly. He loves to share his work experiences and knowledge with his wife, he sometime jokes to his children he enjoys chatting with his grandchildern.

COMPARATIVE COMPETITIVE ANAYLSIS

RBC Mobile APP In order to fully understand the problem and improvement of TD Myspend app, I compare it with the RBC Mobile app, which has the same purpose and similar functions. By comparing both, I found lots of faults for the redesigned app that I haven’t thought of yet.

PROS

RBC mobile app makes money management easier with NOMI In sights and NOMI Find & Save. You told us it was time to refresh our app, and we heard you. We’re excited to bring you a new design that uses the Apple technology you’re used to, so it fit more easly into your life

- pleasing and clear interface and information - current balance display clearly on the home page - detailed description for sigal transaction - featuring review option for every transaction - the banking app and the tracking app is combained - featuring saving gaols and average saving function - featuring Apple Siri for easier access - menu and catalog display in the down bar when ever needed

CONS - security issues - doesn’t show how close or ever you are with the budget - no language options

COMPARATIVE COMPETITIVE ANAYLSIS

RBC Mobile APP S.W.O.T. To further anaylsis the comparative competitive, I made the S.W.O.T. for a quicker and easier understanding.

COMPARATIVE COMPETITIVE ANAYLSIS

Daily Budget APP

In order to fully understand the problem and improvement of TD Myspend app, I compare it with the daily Budget app, which doesnâ&#x20AC;&#x2122;t cannot with the cards but has the same tracking and analyzing functions. By comparing both, I have a better understanding of what interface and experience are more friendly for users.

PROS - very clear and organize interface - high accessibility for any kind of user - lots of graphic and signs to provide quiker overview - good catalog tag system for organization - customize setting for tags, budgets and reminder

CONS Daily Buget app is a rated 5 star app that is loved by thousands of users! Unlike traditional complicated budgeting apps, Daily Budget Original focuses on being simple, easy and actually fun to use.

- does not tied with you credit or debit cards - security issue: no password needed - limited access to featured function unless you buy the Pro version app

COMPARATIVE COMPETITIVE ANAYLSIS

RBC Mobile APP S.W.O.T. To further anaylsis the comparative competitive, I made the S.W.O.T. for a quicker and easier understanding.

UUSER S E RFLOW F LOW

( ORIG INAL)

current app

TD MYSPEND

forget password

In order to have a better understanding of the real UX problems in TD Myspend app, I created this user flow to analyze the flow of the app. I found that there are lots of repetitive information and pages that are not necessary.

reset password

home

catalog log out spending insight

monthy path

spending by category

spending history overview monthly options

current option

spending history

all spending by category

daily spending summary

daily spending detail

WHATS

spendt yesterday

monthly spending budget chart

(unecessary spending) typical option

money path

daily digest

daily spending vs

WHATS spending detail

mothly tipical

NEEDS

yearly spending budget chart

(necessary spending) overview

spending by category

NEEDS spending detail path category

daily digest spending history spending spikes

current month

transaction history

accounts