Give Your E-commerce Business a Boost with Visual Content
There is a popular old saying, “A picture is worth a thousand words� and it holds good even today in the context of your website. No wonder that people prefer to watch a video than reading a long text. Even as a child you would have easily consumed study materials with pictorial explanations rather than the ones with only text! Let us see how this concept can be applied to boost growth of your e-commerce website.
Human Brain Prefer Visuals We like to watch videos rather than read text because of the fact that our brain consumes visuals 60,000 times faster than text and therefore, 90 percent of information transmitted to your brain is visual. And your customers’ brains are no exception! Therefore, you can also provide your customers enhanced shopping experience at your site by incorporating relevant images and product videos.
Creating visual identity Your customers must be accustomed to a certain ecommerce experience and therefore you may risk diverting them visually if you don’t take extra care in creating visual identity of your e-commerce website. It can be quite tricky in the beginning but if done thoughtfully it can work wonders. Once you are done with creating a visual identity for your e-commerce then remember to maintain the same in your mobile app (if developed) and your emails.
Impact of product images The more we say about importance of product images in ecommerce website, the less it is. In a survey conducted about factors influencing purchasing decision mobile shoppers have admitted that high-quality product images that can be zoomed greatly influence purchasing decision. Also a video can help your audience to understand how your product works or how it is going to benefit them thus encouraging them to buy your products.
Keeping focus on speed Remember that in the process of standing out in the competition by adding visuals to your e-commerce website, please do not compromise with the speed of your website. Speed is a very crucial aspect of any website that determines user experience. Despite having plenty of high-quality images you can still maintain high speed of your site by getting professional service from Magento Certified Solution Specialist.
They would optimize your images as well as perform database optimization to ensure high performance of your e-commerce website. Now get ready to include visual content in your website and see how it impacts your sales and revenues. Originally Posted On:- http://goo.gl/5Pl8Cn
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