Why Professional Experts Believe Magento Is The Best eCommerce Solution?
According to many professional experts active in the dynamic online world, the retail market is ruled by eCommerce solutions providers. Hence, more and more emphasis is put on making a strong online presence. With abundant eCommerce builders introduced in the market, it is critical to make a choice that you know will undoubtedly work for you. Magento, Virtuemart, Prestashop, Woocommerce, Shopify are a few among them. Of all these options, here in this post we are going to learn why Magento is believed to be a champion in the arena of eCommerce solutions.
In Magento store there are two versions of software: the community (open source) version and Enterprise version. Open source offers limited access to eCommerce features, which is free. Enterprise version offers extensive improved features, which is paid. This manifests that stores that have a high annual turnover ought to prefer Magento enterprise solutions since it offers high performance and scalability and better growth opportunities for large scale businesses. Explore the following points that shed further clarity on Magento eCommerce solutions.
Engagement And Conversion Opportunities
Providing special privilege solutions based on conscious consideration of demographic changes and profile, Magento allows store owners to efficiently utilize marketing initiatives that engage more customers. Special promotions, coupons and free rewards designed for a particular customer segment help convert visitors into buyers. Also easy management of customized categories, products, and recommendations for upsell and cross sell approach increases traffic to your online store.
Increased Retention Possibilities
It goes without saying that reward point system and special incentives attract more registrations and subscriptions on the site. Magento allows owners to organize invitation schemes for customers that build trust, loyalty and further enhance engagement opportunities. Automated email reminders sent for preventing abandoned cart brings more revenue to online commerce. Continuous retention efforts made to hold most top-priority customers and valuable prospects give considerable returns. Limited offer sales and virtual credits for refund are some that stop customers from going anywhere else.
Convenient Purchase Process
On site search options in Magento store makes for a prompt shopping process and quick access to the product of desire. The addition of advanced filters based on specific preferences (price, size, most viewed, popular, in demand, color) further takes a customer’s online journey to surprisingly new level. You can deplete the number of check out the steps, thereby reducing the chances of cart abandonment and increasing the speed of confident shopping. With the help of Magento Enterprise solutions, customers can shop from anywhere across different devices.
Back-end Administration Made Comfy
Due to its ability to allow control across multi stores, easy creation and management of multiple online stores becomes possible. Each administrator has individual log register and can create menus, page hierarchy, navigation changes and inject rich content with WYSWYG editor. With Magento enterprise, it is feasible to create a temporary site to test new updates installed, which can be later scheduled to merge with the live site post successful testing.
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