Elements Which Make Your Customers To Leave Your Website
A well designed and perfectly functioning website too can sometimes drive customers away and increase the bounce rates due to a variety of reasons. Serving customers well should be the only purpose of any website. However, sometimes store owners miss a few of the factors that could be putting people off.
Here are a few: Autoaudio Scrolling Adverts Complex Navigation Non-Responsive Site Outdated Content
Autoaudio A sound that automatically starts playing on visiting a website often tends to annoy customers with the most. The unnecessary sound only distracts the users from doing things they visited the website for. IT has also resulted in slow loading speed of the webpage besides being irritating. Hence, to stop users from leaving the website, avoid using such media types, and decrease the bounce rate.
Scrolling Adverts These are in the form of a square, rectangle, which appear in the middle of the screen when an interesting article just gets loaded. These adverts
ADs
refuse to go unless someone clicks that tiny close button which blends with the background and is difficult notice. Always avoid these scrolling adverts; it is just an annoyance and unnecessary distraction that drives people away.
Complex Navigation This is one of the main elements of a website. Navigation should always be easy and simple. When users visit the website, they should be able to browse through the content of each webpage that they desire with at most ease and without having to look for it deeply. Ensure to direct the users to their desired path with less complexity and also uses simple terms to define each webpage in the navigation. A complicated navigation where the users don’t understand anything will drive them away.
Non-Responsive Site Responsive design is something that adjusts itself according to the screen type automatically, so that it reads well regardless of the screen size. Since, most of today’s users browse the internet through their mobiles, responsive design will add to this demand and help the business grow. Responsive design provides excellent user experience and is also a big factor to get better page ranking in Google.
Outdated Content If the most recent article in the news feed is dated 10/02/2014, it would give a bad first impression of the website. Therefore, it is suggested to keep updating the content with recent news and trend in technology. Keeping the outdated content in the website will make users leave without even going through the whole website; this will be like a deciding point. Follow these few points and decrease the bounce rate on the website.
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