Website Branding : More you do More Traffic you get
A stunning website design is never enough for a successful website; it also needs to reflect the brand’s identity. While creating a website, ensure the colors, fonts, images, navigation and every elements of the website should be optimized to represent a brand. A website is one of the most important components contributing to the online presence and therefore it is required to be in sync with the brand’s identity.
Here are few important branding tips to follow:
Logo Color Apps and Widgets Tone of the content Pictures or visual cues related to the brand
Logo : A logo is kind of a visual synonym of a company’s name. A logo design cannot be overlooked when it comes to branding and a good website. A strong logo is an important element of a websites branding strategy. Also, ensure to place the logo where it’s easily visible and keep it consistent across all the pages.
Color: A good color palette is what a website requires for branding. As simple as it sounds to decide on a color for the website, it basically simulates various emotions and co-relates to various things and characteristics. Therefore, it is important to do a little research on various colors and their significance and relation. Ensure to check the color’s effects and its association with the things the brand represents, before deciding on one.
Apps And Widgets : There are number of apps and widgets that can be included in the website for enhanced user experience. However, it’s the quality that matters and not the quantity. Ensure to choose an app that goes with the target market and the tone of the brand. For instance, a Facebook comment widget will goes well with a musician’s website and not a site dealing with legal matters.
Tone Of The Content : The language used in the content should strengthen the brand’s character and personality. If the brand is friendly, down to earth and its audience is young and tech savvy, it is advised to use friendly informal tone for the content. However, if it’s an investment banking website, the tone of voice for the content should be much formal. The tone of voice is highly important to represent a brand and should be given utmost consideration.
Pictures Or Visual Cues Related To The Brand: It is important to implement pictures those are customized and correlated with the brand. The picture will be placed on the homepage of the website and will be the first thing the users notice. Hence, it is recommended to choose pictures that emphasizes on the organization and its values. Follow these above mentioned tips for branding and attracting more visitors.
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