We want to tell you a story

New marketing agency STORY22 offers a story-based marketing solution that has already garnered broad appeal in a variety of sectors, but its own story is really only on the first chapter…

Marketing agency start-up STORY22’s customer-focused approach aims to use the power of storytelling to create campaigns that connect with a target audience in a more effective way.

“Our work starts with the messaging,” explains co-founder Julie Firth, “as it is the foundation of everything that follows. It involves taking a deep dive into the organisation, their customers, what makes them different and how they add value to the lives of the people they exist to serve.

“From there we work with them on developing a website and sales funnel (lead generating asset and email marketing) before applying the new messaging across their marketing from social media and blogs to SEO, advertising and PR.

“We also run workshops to help sales and marketing teams understand how they can apply this approach across their pitches and proposals, their sales calls and outreach messages – the application really is endless.”

The firm’s innovative approach uses the power of storytelling to communicate value to prospective customers and persuade people with a call to action.

“We tell the marketing story from the customer’s perspective rather than from the business angle,” adds Firth.

“This means prospects connect with what you say more eagerly because they can see themselves and their own problems articulated in the story and are naturally curious to discover more.

“The secret is to keep the ‘story' clear and compelling - not to make it too long-winded or to pack it out with unnecessary jargon,” she adds. The method can basically be applied to any organisation and the firm has worked across many industries and non-profits around the world, more recently attracting clients in tech, pharmaceutical, legal and accountancy sectors.

“The beauty of it is, if you use words to market your business, this will work for you,” says Firth.

But…

“We’re not about fly-by-night businesses interested in corner cutting for rapid results. That’s not to say the results from our work take a long time to emerge, because the impact can sometimes be immediate, it’s more that we do things the right way, to create the best customer experience and set firm foundations for long term success.”

The firm is also looking to add workshops and one-to-one and small group coaching into its offering.

“Getting half a dozen businesses into a Zoom room and taking them through their messaging as a group is so exciting. The clients have a ready made focus group to test their new messaging out on and they leave with all the tools they need to roll out their new clarified message across all areas of their marketing.

“More recently we have started working on long term training partnerships with Med Tech and Healthcare firms looking to up-skill their sales and marketing teams. We’d love to expand our work in this area and plan to build a bank of free resources (webinars/ downloads) to support these sectors.”

Internal comms is another area of potential, including helping to resolve conflict and improve transition during mergers and acquisitions through workforce storytelling workshops that focus on their roles and responsibilities in a way that becomes relatable to those around them.

Thus far, the firm has been so focused on client-side work its own brand marketing has been fairly low key, thanks to great word of mouth pick up. Firth says STORY22 will be developed gradually to ensure the business sustains high standards of delivery as it scales.

“We want to open the tap a little at a time while we build and up-skill our team,” she explains. “When we’re confident we have everything in place to deliver at scale, we will ramp our marketing up. In the meantime, our focus is very much on marketing our business through giving back – via webinars, speaking events, networking, producing free resources and website reviews.

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