SoPost 5

Rounding out the top five, SoPost is the industry leader in e-sampling, helping the world’s biggest brands deliver highly targeted product sampling campaigns online for over a decade

2012

Tyne and Wear Tech 70

Product sampling has been a staple in the marketing world for years. However, traditional product sampling methods have significant flaws:

• Poor targeting results in product wastage, which is bad for brands and the environment.

• Lack of data and insights mean brands can’t accurately track and measure the impact of their sampling campaigns.

• One-touch engagements leave brands unable to identify or build an ongoing relationship with their consumers.

SoPost solves these challenges. Over the past 10 years, we’ve built our platform to help our partners run powerful and effective sample campaigns online, focusing on three main areas: relevance, data and insights.

Targeted product sampling Integrating anywhere online, we make it easy to reach the right people in the right environments for digital sampling campaigns that drive awareness, conversion and high-quality engagement.

Our intelligent order processing technology and data-driven insights help brands target more accurately and reduce sample wastage by 41%, on average. With average opt-in rates of 50%+ and an 8.2x return on investment, brands continue to use SoPost to maximise sampling results.

Operating in 23 markets worldwide, SoPost also provides an end-to-end fulfilment experience and offers flexible packaging to fit any budget, distribution, or technological need.

We’ve been doing what we do since 2012 and have developed the best-in-class technology. Our data capabilities and scalability are second-to-none, and we don’t stop at technology. Our dedicated Brand Partnerships and Customer Success teams deliver exceptional results for our brands.

A culture for success

At SoPost, we welcome new starters with a comprehensive onboarding process, including company introductions, tools, policies and procedures.

Employees receive a customised induction tailored to their role and department and complete training modules within their first two weeks. Managers have access to templates for a 30-day and 100-day plan to ensure they set up every new joiner for success.

The People team also conducts a “SoSettled” conversation with each new starter after their first few weeks to ensure they receive the necessary support to perform their role effectively.

Managers have regular one-onone meetings with their direct reports and a four-monthly performance review. These reviews include setting objectives aligned with the company strategy and personal goals and incorporate 360 feedback from peers, direct reports and senior leaders.

SoPost encourages all employees to build a career with the company.

We've launched a “careers portal” on our intranet, providing access to role profiles, career pathways and a personal development plan template.

SoPost prioritises filling vacancies internally and in 2022, promoted nearly 30% of its workforce. During performance reviews, managers discuss employees’ career aspirations and help them create or update their personal development plan.

SoPost's allocated training budget supports employee development and can be used for individual or centralised training needs, such as management or sales training. All employees have access to the internal “SoPloma” program, where subject matter experts deliver monthly training sessions on relevant business areas, projects, or external subjects.

The People team leads talent mapping and succession planning annually to identify key dependencies and future skills requirements. The team also tracks internal promotions, role changes, and development spend to ensure progression and development opportunities are accessible to all employees.

The recent employee engagement survey indicated that 83% of employees feel they can build a career at SoPost.

The future of product sampling

SoPost is the industry leader in online product sampling.

Partnering with some of the world’s leading brands, including Estée Lauder Companies, L’Oreal, Reckitt and Unilever, SoPost continues to deliver exceptional campaign results across the globe.