1 minute read

Time etc 19

Busy people don’t have the luxury of spare time, unless, that is, they hire an assistant to take on their burdensome admin tasks.

It’s that kind of help Time etc’s founder, Barnaby Lashbrooke, wished he’d had when growing his first company, but he lacked the budget or workload to justify hiring a full-time PA.

So, after selling his business, Barnaby knew exactly what he wanted to do next: he built a platform and a remote army of experienced freelance virtual assistants.

He sought the expertise of Penni Pike, Sir Richard Branson’s executive assistant for 31 years, who came on board as an advisor,