Elite Franchise February 2019 by Elite Business Magazine

elitefranchisemagazine.co.uk

Wigwam Holidays Glamorising the camping industry

FEBRUARY 2019 ÂŁ4.50

Fresh out the oven Eight new franchises entering the UK

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Brexit vs franchising Are you prepared for the big day?

26 million people

are looking for a new business

9 974002

ISSN 2054-9741

772054

Anytime Fitness

Lifting his hospitality and leisure experience, Stuart Broster is making all kinds of gains for the gym franchise

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In business for yourself, but not by yourself... As a McDonald’s Franchisee you’ll have the opportunity to build your own business, with the support of a global company currently celebrating 50 continuous quarters of growth in the UK. You’ll have access to a wide range of resources including the support of an experienced Franchisee Consultant to advise you as your business develops. There’s no telling what the future will hold, but you’ll have the training and the support to make sure you make the most of our award winning system. Reema, operates 1 restaurant in North London

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Come and talk to us at one of our Insight Days in 2019 1st February, London 15th February, Birmingham 8th March, Edinburgh 22nd March, York 5th April, London 26th April, Cranfield Management Centre 17th May, Dublin 7th June, London 21st June, Manchester 12th July, London 6th September, Bristol 20th September, Glasgow 4th October, Birmingham 25th October, Leeds 8th November, Leicester 22nd November, Belfast 6th December, London Register your interest at www.mcdonalds.co.uk/franchising

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Franchise with us Shops, kiosks, drive thru and vending Proven success in busy high street locations Great arabica blend coffee at great prices Quality food options and great service Innovative equipment and smart technology Support and training from committed team Join the orange coffee revolution Visit www.easy.coffee/franchise or call us on 0333

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Franchise with us

A new storage service that costs less

Nationwide fitness gyms that cost less

Pack | Collect | Store | Access | Return

Industry-leading classes for top results

A competitive new business model

Membership includes free group training

A growing market with great potential

Premium fitness equipment

Successfully launched in London

No long-term customer contracts

Exciting opportunities throughout the UK

Friendly professional staff

Excellent support and expertise

Top reviews from happy customers

Visit our website or call us on

Visit the website and apply at

0800 061 4091

www.easygym.co.uk/franchise

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COVER STAR

Survival of the fittest From partying with Boy George to running his own hotel business, Stuart Broster was more than ready to become Anytime Fitness UKâ&#x20AC;&#x2122;s first CEO

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contents 02.19

REGULARS 9 Welcome & contributors 11 News & events 129 Franchise diaries

COLUMNS 13 Pip Wilkins 15 Sussanne Chambers 28 Frank Milner 33 Nigel Toplis 37 Tony Bowman 57 Chris Roberts

Cream of the crop Everyman Barbers' founder is a cut above the rest

FEATURES 40 Rural pleasures

Wigwam Holidays was launched to help people who love nature

46 Brace for Brexit

How are franchises protecting themselves against the fallout from the EU divorce?

50 Jetts Fitness

The Australian fitness franchise is bulking up in Britain

62 The franchising phenomenon Why are franchises so confident?

82 How will Brexit uncertainty affect your recruitment? Get it right and do it now

88 Playing favourites

Favouritism can seriously damage your franchise

94 The upstart

What being Fun Festâ&#x20AC;&#x2122;s first franchise taught Ryan Turner

102 Have a taste

Enjoy our tasting menu of the freshest franchise opportunities out there

108 Franchises vs licences

Whatâ&#x20AC;&#x2122;s the difference between these two models?

FEBRUARY 2019 | elitefranchise

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The mark of excellent care

“…it’s an opportunity to run a successful operation whilst to a high standard.”

You can become the next Caremark homecare franchise success story. for more information speak to our recruitment team on 01903 266392

www.caremarkfranchises.com caremarkfranchises.com DPS.indd 3

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welcome

Volume 08 Issue 02 / 2019 EDITORIAL editorial@cemedia.co.uk Zen Terrelonge Editor Eric Johansson Acting Web Editor Varsha Saraogi Feature Writer Angus Shaw Acting Commercial Writer Anne Struijcken Editorial Intern

The right fit

DESIGN/PRODUCTION production@cemedia.co.uk Darren Marriott Head Designer Vrinda Sejpal Designer Lizzie Thurgood Designer Dan Lecount Web Development Manager dan@cemedia.co.uk

o matter your interests, there’s a franchise opportunity for everyone – and if you’re in doubt, just check out this month’s Fresh Faces rundown of new UK franchisors. Clearly, franchising is an excellent way to reshape your way of life. Take Charles Gulland, for example. Having spent his career in accounting he soon found being cooped up in an office unbearable, which saw him launch glamping franchise Wigwam Holidays. Now lovers of the outdoors can seize an opportunity to join his crusade. Elsewhere, having been a barbering franchisee in the past, Noel Gilronan has gone solo with Everyman Barbers to build a network of his own. And when it comes to reshaping your life physically as well as metaphorically, exercise is the way to go. So it’s apparent why fitness franchises are taking off. Jetts Fitness may have started off in Australia but its UK directors are looking to make their mark. That’s something our cover star Stuart Broster has also been doing as the CEO of Anytime Fitness UK, the gym franchise. Leveraging his decades in hospitality, fitness and a brief spell as a nightclub boss, Broster has the UK operation on course to reach around 200 clubs by the end of 2019.

SALES & MARKETING Jemma Tonge Acting Sales Manager jemma.tonge@cemedia.co.uk Loretta Smith Sales Account Manager loretta.smith@cemedia.co.uk Sam Deane Sales Account Manager sam.deane@cemedia.co.uk Katie Reynolds Sales Account Manager katie.reynolds@cemedia.co.uk Zane Zvirbule Marketing Administrator zane@cemedia.co.uk Ellie Savva Marketing Assistant ellie.savva@cemedia.co.uk ACCOUNTS Sally Stoker Finance Manager sally.stoker@cemedia.co.uk

■ ZEN TERRELONGE - EDitor

DIRECTOR Scott English Director scott.english@cemedia.co.uk Circulation enquiries: Channel Edge Media Call: 0124 567 3700 Elite Franchise is published by Channel Edge Media, 1st Floor, Regency House, 16 Victoria Road, Chelmsford, CM1 1NZ Copyright 2019. All rights reserved. No part of Elite Franchise may be reproduced, stored in a retrieval system or transmitted in any form or by any means, without the prior written consent of the editor. Elite Franchise will make every effort to return picture material, but this is at the owner’s risk. Due to the nature of the printing process, images can be subject to a variation of up to 15%, therefore Channel Edge Media Limited cannot be held responsible for such variation. cemedia.co.uk

Contributors

Anne Struijcken

Vrinda Sejpal

Jemma Tonge

Jane Maudsley

Our editorial intern leaves the team with a bang. Indeed, her interview with Everyman Barbers was a cut above the rest

Our resident designer paints the magazine with her creative brush through her designs, making them look like works of art

The sales manager is the reason Elite Franchise’s clients are happy, keep coming back for more and continue to increase

Maudsley is embracing the new year with unlimited enthusiasm. Check out her column about the importance of having an open mind

February 2019 | elitefranchise

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The Right Fit for you • Over 4,500+ clubs in 33 countries worldwide • 97% UK success rate with proven business model • No industry experience required • Fixed Franchise fee Invest today and become a Franchisee in the fastest growing Fitness Franchise in the world!

Visit anytimefitness.co.uk/elite or call 0330 3322 361 for more

TAKE THE NEXT STEP

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news

Green Motion wants new franchisees to park up

It’s always great to hear about a franchise expanding in the UK. So we were understandably thrilled to hear about how Green Motion, the low-emission car rental firm, is looking for more franchisees in Britain. The business has announced plans to add around five more branches to its existing 20 in 2019. This will add to the company’s

Events The National Franchise Exhibition February 15-16

National Exhibition Centre (NEC), Birmingham, B40 1NT

How to Monitor Franchisee Performance February 21

BY ERIC JOHANSSON

2.6 million Brits want to be their own boss

The British Franchise Association, 85f Park Drive, Abingdon, OX14 4RY

Restaurant Franchising & Innovation Summit March 11-13

Omni Louisville Hotel, 400 South 2nd St. Louisville, KY 40202, USA

How to Understand Franchisees Financial Performance March 27-28

The British Franchise Association, 85f Park Drive, Abingdon, OX14 4RY

Franchise Asia Philippines March 27-28

SMX Convention Center, Mall of Asia Complex, Seashell Ln, Pasay, 1300 Metro Manila, Philippines

The International Franchise Show April 5-6 Excel Exhibition Centre, Sandstone Lane, London, E16 1XL

more than 400 international branches. The franchisor hopes to woo franchisees with extensive training, which will include help with marketing, customer service and sales. With this and many other franchisors looking to expand over the year, it certainly seems as if UK franchising is revving up for a great 2019.

Le Big Mac with bacon From introducing self-service tills to partnering up with UberEats, McDonald’s is no stranger to trialling new ideas. Still, a quick survey across the Elite Franchise editorial team suggests that the company may’ve just introduced its most popular innovation yet – the Big Mac with bacon. This is the first time in the burger’s 51-year history that the recipe has been changed. And to top it all off, Mickey D's is also

introducing, or reintroducing if you like, two other rasherstuffed versions of the iconic burger – the Grand Big Mac and the Big Mac Junior. The original versions of these two patty-packed sandwiches were first introduced in 2018 to coincide with the 50year anniversary of the introduction of the Big Mac. All three versions will be available until Tuesday March 19. Now that’s some juicy news.

A huge challenge for franchisors is to find the right franchisees for their territories. Fortunately, new research suggests there may be literally millions of UK candidates out there this year. Based on a survey of 1,000 working professionals, the accounting software provider FreeAgent has found that 8% would like to start their own business in 2019. That corresponds to 2.6 million potential British franchisees waiting to be wooed by franchisors. If you’re looking to source talent from this pool, ensure you offer a great work-life balance, an ability to choose what work to do and promise a sense of achievement. According to the survey, 46%, 44% and 35% respectively cited these as their main reasons why they wanted to become their own bosses. If UK franchisors can tap into this flood of budding entrepreneurs, then the future of franchising is safer than ever. FEBRUARY 2019 | elitefranchise

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Pip Wilkins chief executive bfa

Franchising the

next generation Pip Wilkins, CEO of the British Franchise Association, is keen to see the next generation of franchisees enter this diverse and wonderful industry

he 2018 bfa NatWest Franchise Survey shows there has been considerable growth across the sector in the past three years. Not only are there more women and young people looking towards the industry for opportunities than ever before, the entrepreneurial scope is looking hungry with multi-unit ownership on the rise, jumping up to 36%, up from 29% in 2015 and 25% in 2013. Franchising the next generation These positive results prove what I've known for a while – a new generation of franchisees are driving the industry into a new era. To emphasise this, we’re once again partnering with ITN Productions to create the TV programme Franchising the Next Generation. This will take a comprehensive look into modern day franchising, speaking with franchisees who are behind the entrepreneurial surge and driving change to the industry. A woman’s world When we consider that 37% of all new franchisees in the past two years have been female and women represent 65%

of the 710,000 people employed in franchising, this shows an industry that thrives and bucks trends. Amy Patel Popat, franchisee of Right at Home Solent, believes franchising has become the most sensible entrepreneurial option for women, stating: “It’s great to see the increasing number of female franchisees, which clearly shows a rise in the confidence of women who are entering the franchising and business worlds. For way too long, women have bowed out of taking on the world of self-employment, feeling they can’t balance all their different duties – as women we have many. But this is what makes us great entrepreneurs too.” The rise of the multi-unit owner I'm also pleased to witness how franchising is evolving, improving its standards and implementing new ideas. Nothing proves a sector is growing more than the fact people are staying in the sector and looking to expand. Clearly seeing the benefits of franchising, many people are looking to purchase another unit, maximising the opportunities in franchising and hungry to maximise their entrepreneurial spirit. A young person's game And perhaps it’s not just the obvious benefits of franchising that have created this multi-unit surge. 18% of all franchisees are now under 30, an incredible feat for the UK’s budding entrepreneurs and really driving home that we’re franchising the next generation. Many of these also own more than one unit, full of drive, ambition, vigour and ideas. It’s essential we provide opportunities for young people to get into business for themselves so they aspire to grow the industry in 2019 and beyond. I sincerely believe these positive trends will continue to grow, bringing innovation and diversity. The future is bright, the future is franchising. February 2019 | elitefranchise

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Sussanne Chambers founder and managing director HomeXperts

Where’s the

time gone? Time is a precious and limited commodity. But how we choose to personally use our time can be very different, discusses Sussanne Chambers

often hear people saying they don’t have enough time – it’s a common complaint. However, improving your time management skills can yield very positive results for both your personal and professional lives. For me, effective time management is about learning how to make every day count as a main objective. However, to achieve this means making the personal decision to reduce procrastination and adding a self-disciplined approach to each day. It’s best to start with the basics. Make time for enough sleep, healthy eating and regular exercise because these are the cornerstones of managing your time. The next step is to evaluate how you're currently spending your time. Do you drive to work? How do you spend that time? You could be listening to audio books, podcasts or learning a language. If you go to work on public transport you could read or study language apps. Finding time to incorporate the little things you wish you have time for could create habits. Maintain these routines for 66 days and they could become a change of lifestyle. Next, consider what’s important to you. This could be a lifestyle or business goal but ensure you’re spending time on tasks that are working towards this objective. No matter

how small the steps, each one must take you closer to scoring your goal as a result. It’s worth considering how you work most effectively. Is it during the morning or are you a night owl? I’m a morning person and know if I don't exercise in the morning that there’s very little chance it will happen after work in the evening. I recognise my body clock and when I’m the most productive. The next step is to think about where you must be physically to achieve the most. Do you need to squirrel yourself away somewhere quiet or can you work effectively and get things done on the dining room table? Getting more time for yourself also includes spending less time on pointless activities. This means saying no to tasks which aren’t important and that take time and energy to complete. Finally, prioritise fun activities and make sure it’s not all work and no play by scheduling activities that bring joy into your life. If they’re not scheduled, they won’t happen. By taking control of your time, you can find moments to learn new skills, do things that excite and energise you and secure a fresh outlook. February 2019 | elitefranchise

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TheNational FranchiseExhibition

15 & 16 February 2019 | NEC, Birmingham

Itâ&#x20AC;&#x2122;s time to be your own boss 40+ franchise brands | Expert one-to-one advice Business skills training | Inspirational speakers In association with:

Supported by:

Incorporating:

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28/01/2019 15:33

Save £10* with code ELF2

“At the exhibition, I found a company which reflected my main interest and whose ethos I felt a total affinity with.” Previous visitor Exhibitors at this event includes*:

*Correct at time of press. Terms and conditions apply. See website for details.

Save £10 with code ELF2 template.indd 2

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Survival of the fittest How many franchisors can say theyâ&#x20AC;&#x2122;ve partied with Boy George? Stuart Broster can. Although it wasnâ&#x20AC;&#x2122;t his nightlife experience that saw him appointed CEO of Anytime Fitness UK but the decades of hospitality and leisure experience and a fierce agenda to take the gym franchise to the next level BY Zen terrelonge / Photography by Natalie Seery

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Stuart Broster

hen arranging an interview with Stuart Broster, CEO of Anytime Fitness UK, it was decided the meeting would be at the gym franchise’s head office in Watford’s Croxley Business Park. Meanwhile, the photo shoot was to take place at the freshly-opened – as in so fresh I could smell the decorating materials on arrival – neighbouring gym, just a couple of minutes' walk away from the HQ. So you’d be forgiven for thinking such a prime location was an exclusive company-owned site but that’s not the case. “We have no company-owned sites – I think that’s a conflict [of interest],” says Broster. “I would avoid it as much as we could ever avoid it. I wouldn’t want to have owned clubs.” You may wonder why he’s so vehemently against the idea but it all stems back to his time in hospitality, during which he ran a hotel management business and, surprise,

had no hotels of his own. “I used to say to the owners ‘We’re dealing with your business, we’re not looking after ours,’” he explains. “And if we had owned hotels people would say ‘Oh well, you’re spending all the time on your own hotels’. So I try to avoid it if I can.” Indeed, although the business does have the infrastructure in place to run its own gyms, it’s now at 160 franchise-owned locations, so clearly the franchisor is doing something right. But when Broster was just 18-yearsold, it was the hospitality industry, rather than health and fitness, that he’d set out to make his name in. Having completed a Higher National Diploma on the subject at Buxton College, he set off for Scotland and started working. “Really like anything in life, you fall into something sometimes,” says Broster of hospitality’s lure. “I was working at a local restaurant and thought ‘Oh this might be good.’ Then [I started]

to get some education and then went to Scotland.” Specifically, Glasgowheadquartered Stakis Hotels is where he got his break. After a tragic gas explosion struck at the Royal Darroch Hotel, one of the operator’s Aberdeen establishments, and resulted in several fatalities, the location Broster was working at in the city had sales double from £30,000 a week to £60,000 as tourists looked for somewhere else to stay. “It became a Stakis hotel,” he reveals. “So I was Stakis deputy manager, hotel manager, then I eventually ended up in Leicester and opened up a hotel, which was 160-bed and I then became a regional director.” From running one hotel to six to 12 to 60, Broster’s career had taken off. With Stakis being no stranger to acquisitions it bought LivingWell, the health club business, which paved the way for Broster to change industries and become managing director of the new subsidiary. It was a relatively

Never be fearful of somebody that’s coming into the market, work out a way to work together

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Stuart Broster

straightforward transition too, as he took to the role like a member to the swimming pool. “I think when you work in the hospitality business, it’s not just a job, it’s a way of life,” Broster says. “So it’s difficult to get it out of your DNA. And I think from a health club perspective, you can offer a lot more understanding of what people want.” He points to the difference between hospitality events such as a wedding and a wake and says you become used to meeting people’s needs and acting accordingly. “So you do have to learn how to make sure you look after people, which is what the hotel business is all about – looking after people,” he explains. Although Broster wasn’t sure how long he’d be there and how the role would play out, he was in the post for five years and remembers it as “a great experience.” And even if it wasn’t as luxurious as hotel life in some ways, it made up for it in others. “I went from being served the tea to having to make my own tea,” he laughs. “You’d walk into one of the hotels and the first thing they’d say is ‘Would you like tea?’ and it’d come on a tray. When I went and became MD of LivingWell, I used to buy the milk.” He notes that while some people can’t trade up and down in their careers as easily, it’s an important skill to have because it allows you to appreciate change. Additionally, the position also came complete with an enviable nightlife as the head office in Milton Keynes had an unexpected facility in the property. “We had a nightclub as part of the deal,” says Broster, who added “nightclub manager” to his CV in the process. Unfortunately, the afterhours environment eventually had to be sacrificed to make room for an extra office as the business got bigger – but not before a spot of stargazing. “I ran the nightclub for the first year to 18 months,” Broster recalls. “We had Boy George [perform and] nights where 5,000 people would come. Then eventually we thought this is probably not our core business, we’re now going to have to relocate.” The relocation was sidestepped in favour of redeveloping and converting more workspace for LivingWell. Continuing

to reflect on the time in the nightlife space, he laughs: “It was very good for company socials. The problem is that at that time, we could have held the company socials in a phone box. The irony is that as soon as we lost the nightclub, we had more people.” From LivingWell, Broster found himself gravitating towards hospitality once more and moved to Canada to work with Hilton. With LivingWell being an international company, he claims that made it easier to up sticks and join the hotelier although it still came with difficulties. “The first six months was more challenging because my wife was still in the UK so I had to get used to that for a while then eventually she moved out there in line with my daughter, who was taking her GCSEs at the time – she was 15 and a half,” he says. However, Broster’s daughter joining a Canadian school proved a short-lived experience – it lasted just four weeks as she decided Loughborough was where she would prefer to study. “That was the hardest thing, to get on a plane and bring my daughter back to this country,” Broster admits. “That was painful.” The upheaval meant that the school she would board at for A-Levels no longer had accommodation, so they had no choice but to buy her a flat. It’s all part of working in the industry though, which is something he and his wife knowingly committed to and he says that they’re a “partnership”. “That’s made a big difference to some of the jobs I’ve had,” Broster says. “We’ve probably lived in 20 houses and, to be quite honest with you, if you don’t move then actually it’s quite difficult to get better jobs,” he says. On the theme of better jobs, the next opportunity that presented itself was back in the UK with gym chain LA Fitness, which came about through Broster being headhunted. With a handful of years clocked up at the business topping up his already rammed resume, he decided to go solo and flex his entrepreneurial muscles. “I thought the whole profile of hotels has changed in the UK, there’s no longer brands owning hotels, they’re all interested in franchising,” he opines.

This trend was prolific in the States at the time but still on the rise in the UK, which is why Broster saw his chance to check in and run hotels on the behalf of owners, although the difference between Britain and the US was clear from the get-go. “The first six months I remember we never took any money, we never got paid,” he says. “We thought ‘This can’t go on forever’. I remember sitting down in an office in the one hotel we had at the time [thinking] ‘It’s got to change in the next month or so or it’s gonna get tough’.” That very next month Broster’s hotel management company picked up two more hotels. Then reached four, five, six, seven and kept going. “Once you get up to a certain level, as long as you keep your infrastructure under control then that’s the secret, isn’t it?” he says. Believing business ownership eventually gets tiring though, Broster was ready to pack it all in for a life of rest and relaxation. But apparently it wasn’t meant to be as Anytime Fitness UK came a-knocking. “Being an entrepreneur has its day as well sometimes,” he remarks. “I was supposed to retire before I took this job. My wife said ‘Oh, is this retirement?' and I said ‘No-no’.” While his dalliance with entrepreneurship had come to an end, Broster’s passion and enthusiasm to achieve company growth was still dialled up to 11 – the only difference was that he’d be doing it as an employee. But to be fair at almost 60, Broster says he’s never been one feeling it’s “time for a pipe and slippers.” Indeed, while we’ll all likely have been thinking wistfully about the time to retire rather than going into work, he warns that when it happens it’s not all it’s cracked up to be. “You need that adrenaline, don’t you, working with people and I think it’s good for your mindset,” says Broster. “So many people I know retire and it gets to be a bit of a challenge for them. From being wanted all the time and being asked questions, there’s only so many times you can [then] play golf. So for me it’s about keeping stimulated and ever-changing.” That mindset has been demonstrable throughout his career, as evidenced by decades of adapting to companies of February 2019 | elitefranchise

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different sizes and in different sectors and, not least of all, his ability to buy milk for the team. And with Anytime Fitness UK, as the first British CEO appointed by the company because it had reached a size where the role was necessary to scale further and relieve investors of the burden, Broster had a blank canvas with which to create a masterpiece and age wasn’t a factor. “I’m 57-years-old but I don’t run the business like a 57-year-old,” he declares. “I try and run the business as if it’s fresh and change and think about things.” Admitting he’s not as IT-savvy as some of the team, he’s still keen to challenge decisions and put ideas on the table where digital is concerned. “I want them to learn from all the things I’ve done wrong not just the things I’ve done right and I think that’s quite key,” Broster continues. With the team in mind, one of his strategies since joining the business has been to bolster the expertise of the head office team through key hires. “The danger is, if you don’t have somebody at the top that’s had more experience, then it’s very difficult to employ people below that person who’s had a certain level of experience,” he explains. “Change to me is so important.” Having dealt with new hotel and club launches and existing site restructures during his time in hospitality and fitness, Broster believes openings are much easier than implementing changes. “When you have a new property, all the staff are getting used to the property and aren't used to how they do it,” he reasons. “We’ve kind of got the best of both worlds here – we’ve got a business that’s been around for a while but we’ve got a business that’s grown.” Where growth is concerned, Broster attributes it down to both the power of the brand offering and also the

appeal of franchising. “We’ve achieved scale because to be quite honest with you, franchising is new to the market here [in the UK], isn’t it,” he says. “Franchising isn’t something that’s been prolific in the health club business.” But he points to the likes of Australia, where he notes that 98% of businesses overall are franchised. Thankfully, he’s pleased to see Brits following in the footsteps of Aussies to embrace the franchising opportunity. “For this country, people like to own their asset and brands like to own their asset and that’s all changed now,” he says. “They understand that, actually, running a franchise company, if you’ve got the master franchise or brand, it’s an infinitive IRR, isn’t it.” Looking further ahead with around 30 new sites set to open in 2019, Anytime Fitness UK looks set to reach 200 clubs this year. This would see it follow in the footsteps of rival Pure Gym, which became the first UK gym operator to cross that particular threshold in 2018. But Broster doesn’t plan to just stop there. “For me it’s about how do we get to the next opportunity for growth and how do we get to 300 clubs?” he ponders, noting the likes of not just Pure but also fitness franchises like Snap and Energie out there in the market. “I could say 500 clubs but it’s just a number isn’t it? I think 300 is achievable based around the [Anytime Fitness UK] strategy of local community, coaching and other such developments. I think it helps the network to be that size, so I think 300 clubs isn’t crazy by 2023 or 2024 – that’s what we’re looking at from a development schedule.” It isn’t just the fitness sector that Anytime Fitness UK is competing in though, according to Broster. The entire franchising sector is fair game, as Anytime’s network boasts a number

of multi-franchisees that run other brands including Costa, Taco Bell, Starbucks and Domino’s. “You know, some of these businesses are reaching their peak but [their franchisees] like the franchising world,” he says. “So we don’t just compete with Snap or Energie, we compete with franchising in general.” Technology is, of course, a development that’s entered the fitness arena. Despite Broster hearing from industry peers that they should all be fearful of virtual and technology, he disagrees. “Never be fearful of somebody that’s coming into the market, work out a way to work together,” he says. “I’m sure if Blockbuster had sat down with Netflix they probably would have had a great business because they would have had the database at Blockbuster, while Netflix had the technology. I think running away from your competition and future is the biggest mistake you’ll ever make. You shouldn’t run away, you should run together.” To that end, virtual classes and the app-based Anytime Coaching platform are moves the franchise made in keeping with Broster’s beliefs. So where is Anytime Fitness UK heading in 2019? It’s going to be a big year according to Broster, who sounds excited by the thought of it. It’ll be a lot of additional building on the work he’s already done since arriving, while also setting out future-looking agendas to power on. “For me, any business I would ever go into would have a three-year plan,” he says. “The first year to get it sorted, second year to hopefully get it moving in the right direction and third year in theory to enjoy all of the previous years. And if you stay a fourth year, in theory it should be even better.” Laughing, he adds: “But the problem is if you stay a fourth year, it could start going the other direction again.”

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BE PART OF THE WORKSPACE REVOLUTION AN EXCITING NEW MULTI-SITE FRANCHISE OPPORTUNITY IN A FAST-GROWING INDUSTRY With a network of 3,300 locations in 120 countries, Regus, the global leader of the ﬂexible workspace, is now looking for franchise partners.

If you have the drive, resources and commitment to be part of a global growth story, visit regus.co.uk/franchise today, call our franchise team on +44 (0)113 280 6989 or email us at franchise.UK@regus.com

As a franchisee, you will beneﬁt from excellent returns, using a proven operating model based on 30 years’ experience, established systems and a support infrastructure like no others.

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ADVERTISING FEATURE

Taking a slice of the action When ActionCOACH’s new firm builder model was released, James Vincent immediately invested in an exclusive territory with no intention of leaving the support team

ut how could he possibly manage all that? “At first glance, it may sound like a huge challenge to keep what appears to be more than a full-time job and make a success of my own franchise territory – a large territory with over 10,000 businesses as potential clients,” James says. “But then you step back and consider how it could be achieved when you don’t actually label your job as work. When you love what you do, work becomes fun and you’re happy to get out of bed each morning and prepare for a productive day. Pair that with the opportunity to put a management team into the new ActionCOACH exclusive territory Firm Builder franchise and it becomes clear how I, and others, can juggle the two quite easily and still have a great worklife balance.” Everyone needs a world-class coach James has been a high-performance coach for nearly two decades, having started in sports coaching at a very high level. He researched the subject with the International Council for Coaching Excellence (ICCE), worked with worldclass coaches and presented insights to the European Coaching Conference. “I love coaching and the notion of helping people,” he says. “A large part of my role at ActionCOACH has been to coach the coaches, our franchise partners. By helping them, there is a domino effect – as they help their clients and businesses improve, so do the lives of their staff, families and communities. This vision of abundance

James Vincent sharing his knowledge at an Actioncoach conference

is one of the 14 Points of Culture at ActionCOACH and it’s one I strongly commit to. Through coaching, I’m living my purpose so this doesn’t feel like work, it’s more like a hobby. “Most people don’t know what coaching really is. Whether it’s for sport or business, you can’t coach yourself and without a world-class coach, you’ll never fulfil your potential. We all fight a losing battle, seeking pleasure and avoiding pain. In one scenario or another, we get blinded by ego and need that external influence to hold a mirror up. A coach does that and helps you find a way forward.” High standards Of course, James has been coached and mentored by some of the best in the field of high-performance coaching. Once taught by Sir Patrick

Duffy, former President of ICCE, the pair soon became friends. So when James retired, progressing to fresh pastures with ActionCOACH was a natural move. “I found ActionCOACH on LinkedIn, clicked to follow them and, before long, got a call from Julie Wagstaff, their franchise recruitment director,” he remembers. “She thought I might want to invest in a franchise but, at that time, I wanted to help their coaches. You see, ActionCOACH already had, and continues to add to, their worldclass toolkit of over 3,500 business growth strategies and tactics for coaches and their clients to tap into. “I also wanted to ensure, on top of all that, ActionCOACH business coaches are also considered worldclass for their coaching. So when I joined the UK franchise support

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James spending quality time with his family

team, we built a structure of master coaches to support our franchise partners. I’m pleased to say we now have a Net Promoter Score showing our clients rate our service higher than Apple’s customers rate an iPhone.” New firm builder model “Ever heard the phrase ‘What got you here, won’t get you there’? Well, Marshall Goldsmith’s book and the several times he’s presented at ActionCOACH events inspired our UK co-founder, Ian Christelow, to rethink our franchise model,” James says. “We had passed the milestone of 200 franchise partners and Ian was concerned we wouldn’t be able to offer the same level of support to the 400-strong network we were heading towards in less than two years. So, when the new Firm Builder model took shape, I knew I had to invest. “I’m in the enviable position to see the odds are stacked in my favour as a new Firm Builder partner. ActionCOACH trains you to understand how to grow a business – your own and your clients’ – so I’ve learnt that during my time with the support team. I’m also right at the heart of the support given to ensure all our coaches are world-class. Why wouldn’t I invest in a franchise too? Whilst I’m still here developing the coaches and the brand, it synergises with what I could achieve myself in my territory – all backed by a solid infrastructure of support, a team of incredible people and a strong vision.”

enjoy it so much – Richard Branson personally taught me to think that way.” Fitting it all in “If you really want to achieve something, you’ll make time,” James concludes. “I’m a family man and I love bringing joy into people’s lives. I think people respond best when they have something to challenge them. I’m married to Ceri and we have three children – three-year-old twins named Emilie and Elliot and Olivia, who has just turned one. We spend time every day completing little challenges and activities. Some people fear change but I think facing challenges helps us to change and grow, whether we’re three years old or 43.” Next steps ActionCOACH is ranked in the UK’s top five franchises for 2019 by Elite Franchise, is the UK’s best B2B franchise and is one of only four franchises to have achieved a five-star franchisee satisfaction status six times. If you have the ability to inspire and you’re the kind of person who loves learning and developing yourself, has enjoyed success in your career or sport and is willing to invest if they see substantial returns can be made, then find out more by watching the six-minute overview video at our website. Visit: actioncoach.co.uk/overview

Achieving a work-life balance James launched his ActionCOACH business on November 1 with both a general manager and business development manager, Alistair, in place. He took a day to set up the office with them and by day eight, Alistair had signed their first client. “Within six months, we’ll have an additional employee business coach to help another 15 to 20 clients,” James reveals. “Our long-term goal is to transform businesses in Sheffield, connecting with those 10,000 business owners in some way. Success for me looks like a passive income with my team eager to get to work each morning because they

February 2019 | elitefranchise

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Frank Milner CEO Tutor Doctor

The social media

debate

Awesome social media strategies can bring both budding franchisees and customers closer to your brand

o people really use social media in the franchise buying process? There are no two ways about it – yes they do. This means us franchisors must adapt our marketing strategy to ensure we’re getting ourselves onto people’s device of choice – whether that’s a smartphone, tablet or the old-school desktop. With a recent survey indicating that 41% of franchisors find social media particularly important for franchise recruitment, it’s evident that it’s being solidly implemented into the process by many. But it also poses the question: why don’t the other 59% use it? Some brands don’t think social media is relevant to them – B2B particularly. But that doesn’t mean social media should be discounted altogether. Social media is defined by the Oxford Dictionary of Social Media as “websites and applications that enable users to create and share content or to participate in social networking.” We can no longer limit our perception of social media to the likes of Facebook, Instagram and Snapchat. Sure, social media includes the usual suspects but don’t forget about Twitter. The once mighty platform, now often overlooked, is still a great tool for producing and sharing bite-sized content. LinkedIn, which many consider to be strictly business, has morphed into a place to share blog content, expert advice and is perfect for networking. Google's recent Google My Business project brings relevant information to people in their local area. Curating content for all of these platforms can present your opportunity to prospects with even the most remote web search. I’m not saying that people use social media to directly buy a franchise – that would be absurd – but it certainly helps. Social proof, exposure to the brand, being part of a community and building relationships can all come, in the first instance, from meeting your prospects on their platform of choice. As we all know in this digital age, prospects like to access information at a time that suits them, which

usually means on a commute, on a lunch break or in the evening. Those little pockets of time present a golden opportunity. Whether it’s an interesting blog post, a thought-provoking infographic or even a fun picture designed to get shares, getting your brand in front of people will help build recognition, credibility and trust. Social media allows us to create multiple touch points around the internet which can directly influence an investment down the line. And that influence can be monitored. By taking advantage of even the most basic built-in reporting functions, you can easily see what works and what doesn’t. What’s getting a reaction? What’s driving audiences to your website? What’s compelling people to engage? Using this information, we can tailor our messaging to aid our marketing and PR efforts and support recruitment. Responding to changing consumer trends and the continued rise of social media, Tutor Doctor’s strategy focuses on content creation and delivery. Research shows increasingly savvy consumers engage more with brands that provide valuable content rather than just selling. We achieve this through regular content production tailored for specific platforms. That includes infographics, videos, monthly advice blogs and we even launched our own podcast series. I trust that prospective franchisees will conduct their own due diligence, including checking social media platforms, before getting stuck into a more formal process. Think: employee testimonials, customer reviews and even how ‘digitally-savvy’ you appear as a brand will all form part of someone’s decision-making process. There’s no hiding on social media, perhaps that’s what puts many brands off. Customers, employees, affiliates and prospects can - and do - have their say in the open. But if you operate ethically, demonstrate great customer support and have quality products or services, you’ve little to fear.

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PR Ad Full Pg Feb 2017 M1 v1c.pdf

17/03/2017

12:23

Over 195 franchise offices in the UK First class training and support for owners and their teams A proven management franchise model Award winning support

01925 730273

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ADVERTISING FEATURE

Come on in, the water’s fine Scrubbing gunk off ovens may seem unappetising at first but the result waiting beneath is incredibly lucrative

et’s be honest, cleaning up other people’s grease, fat and other burnt-on spillages might not be the first thing many of us think of as a way to make a living. But if we stop for a moment and see what’s hidden beneath the surface, you might want to take a second glance. Hidden away in every oven, disguised behind a layer or two of gunk, there are sparkling shelves, gleaming glass doors and elegant enamel surfaces – many crying out to be restored to their former glory. And that’s where we at Ovenu come in. Our franchisees trade in exclusive territories and get immense job satisfaction each and every time they rejuvenate a cooking appliance to near showroom condition – not to mention get paid a very realistic fee at the end of each job. For as a wise Yorkshireman once said: “where there’s muck, there’s brass.” As a result, our sharply liveried vans have been spotted darting around the UK since 1994, providing an ever-growing oven cleaning and valeting service to thousands of clients year-on-year. And these are clearly delighted clients, given many become life-long regulars. Of course, it’s lovely when clients reuse the service on a frequent basis – after all, it’s this that converts the job into a business. But is there really enough fresh business out there? It’s a question we’re asked quite often and our answer is definitely a big yes, as we initiated all of the surveys that suggest

everybody loves a clean oven but hate the task of cleaning it themselves. The proof is in the pudding, as we see thousands of leads coming through each year and chat regularly to our franchisees to hear about their successes first-hand. In addition to all this, every one of our franchisees gets massive amounts of help, support and ready-made templates to attract local business through their doors, as well as everything we do on a national level. We’ve learned a lot over the past 25 years and towards the top of the list is that the popular myth franchising is massively expensive compared to setting up on your own is rubbish. So we’ve taken steps to blow that idea right out of the water with our innovative in-site offering, giving prospective franchisees an almost unbelievable option to get involved and work with us. The opportunity is already generating

a lot of interest so be sure to check it out for yourself. All we can say is come on in, the water is just fine. Give us a call on 01189 743911 to find out if we have available territory near you

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CK ! BA TV N O

Ovenu - a business where every property is a prospect

The UK's favourite network of oven valeting Franchisees. Why should you consider becoming one of them? In depth oven valeting and business operation training no experience necessary Exclusive territory Large support network Over 25 years experience Your choice of white van Bespoke cleaning products no one else can deliver our results Complete control of your own work schedule Get involved from £4,995 + VAT Benefit from 20,000+ client reviews & testimonials for our specialist service

Find out more 01189 743 911 or via ovenufranchise.co.uk template.indd 3

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WHAT ARE YOU DOING TODAY, FOR YOUR TOMORROW? The Restore Automotive Turn-Key Franchise Can Turn This Into Your Reality

Our Franchise business provides a convenient and affordable way to have minor cosmetic repairs carried out on customer vehicles, at their location and convenience. We know our business inside and out and we will support you to grow yours every step of the way.

restorefranchise.com

THE NUMBERS ARE ADDING UP FOR MATHNASIUM FRANCHISEES

With over 30 franchises awarded in the ďŹ rst 12 months since Mathnasium's UK launch, territories are going fast. FIND OUT WHY THIS EXCITING AND REWARDING GLOBAL FRANCHISE IS TAKING THE UK BY STORM CONTACT US NOW FOR MORE INFORMATION AND WE GUARANTEE YOU WONT JUST BE TREATED LIKE A NUMBER Email: ukfranchise@mathnasium.com Call: 0161 791 0686

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Nigel Toplis managing director The Bardon Group

Into the wild Nigel Toplis, managing director of the Bardon Group, spent Christmas and New Year in South Africa where he had time to reflect on his surroundings and the strong links between nature and business

o matter the time of day in Africa, nature carries on in its own way and I find there is something reassuring, resolute and robust about the environment. At 7pm each night I’m privileged to sit on our stoep – the South African term for veranda – and watch hippos leaving the huge 400-yard long lake in front of us on their way to a river outside of our estate. There is an order. Mother always goes first followed by the teenagers, then the baby and finally the biggest hippo at the back. There over 100 species of birds around the vicinity of our bungalow that come and go, singing and chattering as they attend to their daily business. Different birds arrive and depart at different times – but the tasks remain similar – feeding, building, teaching. So what can we learn about business from nature? Hippos don’t just rush out of the lake – there is a structure and an order, they know who’s going first and who’s bringing up the rear. Like nature, a well-run company also has to have structure – people need to know their job, how to do it, what’s expected from them and how to measure their success. There also needs to be purpose and process. For the birds it’s building a nest, gathering food, feeding the young. For the business owner it’s about

identifying customers, verifying the contact, sharing your information and then making the call to get an appointment to start a relationship. In nature, relationships are everything – hippos and crocs tolerate each other because they have an understanding. Working together is how many species survive in the wild. You’ll often see giraffes in the same vicinity as deer and zebras. Why? Because they work together to maximise their combined strength. Giraffes can see predators from a distance, zebras have a heightened sense of smell and deer have acute hearing. Similarly, the franchisor has tools, systems, experience and knowledge and it pays for the franchisee to take advantage of these attributes. Nothing is haphazard in nature. Lions don’t gallivant around the African heat for the fun of it. If they’re roaming, then they’re hunting. You don’t see a cheetah running at 60mph to show off to his boys – if the cheetah is running then he’s attacking. And elephants never sleep they simply doze. Nature doesn’t do waste – be it energy, resources or time. If you want to be successful in business you must have structure with a business plan, understand the importance of relationships and seek to build these and focus your energy on those areas where you will get maximum return and minimum waste.

February 2019 | elitefranchise

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ADVERTISING FEATURE

Build your empire with 9Round 9Round opened in over ten new locations across Britain in 2018. Now, itâ&#x20AC;&#x2122;s primed to launch in more than 20 this year

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What is 9Round? 9Round combines boxing, kickboxing and mixed martial arts in a full-body circuit format that involves nine challenging stations lasting three minutes each, with personalised guidance and motivation from a certified trainer the entire time. It was founded by Heather and Shannon Hudson, who recognised the need for a breakthrough, high-intensity and convenient workout that anyone could enjoy. Strength, results, convenience The 9Round workout is designed for all fitness levels, engages every muscle group and only takes 30 minutes per session. The best part? There are no set class times. Members can jump in at any station, any time of day. Itâ&#x20AC;&#x2122;s a fitness and business model offering members and owners the same benefits: results and flexibility. Affordable, supportive growth 9Round is one of the most affordable fitness franchise opportunities with low-cost entry, low overheads and straightforward maintenance. In addition, every owner is given a suite of business support covering marketing, property and much more. The corporate team has built a franchise system that works in a variety of markets around the world, changing lives and putting franchisees first.

A booming industry The fitness industry is blossoming around the world, increasing the demand for innovative and diverse workout options both for members to have a chance to step up their game and for gym owners to stay competitive. So what makes a brand capable of being successful in the demanding fitness industry and as a franchise opportunity for entrepreneurs? And how does an owner find financial success in one of the most competitive industries in the world? Â The answer is to combine a fitness concept and franchise system that offer the same thing: results, support and convenience. 9Round boxing excels in all three areas, which is one of the main reasons why the brand has been giving the fitness world the uppercut. One of the biggest challenges for consumers is finding a workout they enjoy but also allows them to see tangible results. Entrepreneurs want a business that offers all those opportunities to members but also advantages for owners to push forward in the market. 9Round has managed to combine all three elements needed to build a successful worldwide brand: a competitive fitness concept,

supportive franchise system and one of the top workout styles in the world. A business that packs a punch in over 700 locations globally with 397% of growth over three years, who wouldnâ&#x20AC;&#x2122;t want to become an owner of such a franchise changing the face of fitness? 9Round Gregg Gray ggray@9round.co.uk 07768 225 510 www.9round.co.uk

February 2019 | elitefranchise

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#1939 Elite Franchise Full page ad.qxp_Layout 1 28/11/2018 16:55 Page 1

YOUR ROUTE TO SUCCESS

Diane Maxwell Driver Hire Belfast

Run your own £1m+ recruitment business • Across our network: - Average net profit is over £130,000 pa - Average full year franchise turnover (single unit) of £1,180,450 in 2017/18

• Thrive on a challenge? • Passionate about people and customer service? • Dynamic team leader? • Entry-level investment from £35,000

Nic Chaviaris Driver Hire Gatwick

Call now to discover more about this fantastic business opportunity

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@DHFranchising

www.driverhirefranchise.co.uk 30/11/2018 13:44

Tony Bowman managing director etyres

Franchising is a beacon of hope in the fog of Brexit With the uncertainties surrounding the break from the EU, budding British entrepreneurs can remain confident in the franchising sector

hese are troubled times for business. Many high street names disappeared last year. Recent profit warnings have been issued from ASOS in the online sector and Halfords on the bricks and mortar front. Meanwhile, Debenhams has posted its third profit warning in less than a year. Lay-offs have been announced at Jaguar Land Rover and Ford. Amidst all this, economic forecasters are warning a no-deal Brexit will be very bad for the UK economy. One might think that with all this uncertainty now is definitely not the right time to be considering launching a new business. But that could be overlooking the opportunities that continue to exist, particularly in the franchising sector. It's a fact franchising as an industry has performed well in every economic downturn over the last three decades. It contributes £17bn to the UK economy and employs nearly 750,000 people. So my advice is to view the current business pessimism as an opportunity.

Having done that, it’s still sensible to be very selective and only consider franchises that operate in areas dealing with recession-proof essentials. Gimmicky and luxury sectors would be a no-no for me, as would ones that can easily be overtaken by advances in technology. I'd also be wary about franchises that need a commitment to a high street presence or a large outlay on shop fitting. My rationale is that rents are tumbling fast as increasing numbers of businesses are using Company Voluntary Arrangements to reduce their rent. That gives them an advantage over businesses that aren't in that situation. Some retail industry franchises could be in that category. Any business that's selling a product in competition with Amazon or the major supermarkets is also probably worth avoiding. The price competition there is just too hot to handle. Even at this stage, the impact of Brexit on franchising in political, legal and financial terms is still uncertain. But uncertainty should not lead to stagnation. Standing still should not be an option. If you want to move forward you have to take the first step. So, the bottom line is this: now is a great time to be starting a franchised business as long as you choose wisely. Invest your money and commitment in a well-established company in a sector that deals with an essential product or service. While the faint-hearted are looking at the future like rabbits in the headlights, view franchising as a beacon of light in the fog of these hazy times and seize this great moment of opportunity.

February 2019 | elitefranchise

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Wigwam holidays

Rural

pleasures By VARSHA SARAOGI

Charles Gulland left accounting to follow his childhood dream of promoting the importance of being close to nature and launched the glamping franchise Wigwam Holidays

itting behind a desk in an enclosed office space never interested Charles Gulland. In fact it was what made him realise his true passion – being outdoors. Abandoning his cushy job as an accountant, he fuelled his dream of making people understand the benefit of spending time in the great outdoors and hence Wigwam Holidays, the glamping franchise, was born in 2000. “In the age of an unprecedented choice of being surrounded by technology, depression and anxiety are being recorded at record levels,” he says. “And we believe that you need to break free from that and get outside into nature and just take time to reconnect with yourself. I believe that people are happier outdoors and [I’m] very passionate about it.” Gulland has harboured this enthusiasm since childhood but it only manifested after his checkered chartered accountancy career. Looking back, after he left his accountancy career and was

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searching for “something new and interesting” outside of the finance space, the design of buildings piqued his interest. This resulted in him getting a qualification from a college in Dorset and immediately taking on the role of a designer at the Countryside Commission for Scotland. He worked on developing low-cost lodging for the country’s long-distance footpaths such as on the West Highland Way. Projects like these inspired his career in the camping sector. “I came up with a sustainable wooden building made of timber, which we very quickly started calling a wigwam and that was the first camping pod anywhere at all,” he recalls. And with this, in 1992, he launched his first construction and design company: All Round Buildings. Around that time, Gulland started working with a business coach who helped him truly understand what his company must be centred on. “It made me really think why I was in business and took me on a journey back to my childhood and that’s where the core purpose came from,” he remembers. “And it was the belief – which I still have – that it’s really important to get outside, light a fire, look at the stars, get the wind blowing through your hair and switch off technology.” This indeed was the seed which grew over time and eventually led to Wigwam Holidays’ launch in 2000. “That’s when I realised that we weren’t just a building company but actually also a holiday company,” he declares.

At the time when Gulland launched the novel concept of glamorous camping, or glamping, there wasn’t anything like it, he claims. “If you went to France there was always this idea that you could go to a campsite and live in tents but not in this country,” Gulland argues. “In Wales, they played around with canvas teepees but there wasn’t anything like glamping. The idea was just being born and we were definitely ten to 15 years ahead of time.” Seemingly, a disruptive idea comes with its own set of challenges. But that didn’t stop him from pursuing his ambition. “With me – there was no easy money, no fast start,” Gulland says. To get the company off the ground, the main ingredient he needed was cash. Having won £2,000 through a national Westminster award during the initial days coupled with bank loans later, he funded his enterprise. However, Gulland’s aim was to see Wigwam Holidays become a household name for travellers. And that’s when he recognised the power of franchising. For his franchisees, he looked for farmers who owned land and sold his brand to increase his company’s footprint without having to invest additional money. “[Franchising] is all about getting the right people,” he adds. “If there’s one business which is a people’s business – it’s a franchise. If you’ve got a brand that you believe in passionately and if you understand partnership, want a win-win business relationship, then franchising is the best route forward.” Consequentially, he started franchising in 2013. But it isn’t a cakewalk to become a part of Wigwam Holidays. Gulland is strict when it comes to recruiting future franchisees. Just owning land doesn’t suffice. “We find people that share our core values and it’s gotta be more to it than ‘I want to make a quick buck,’” he says. While having the perfect location which fulfils the geographical need is important, the franchisor also expects commitment from them. “It’s gotta be ‘I get this company, I get the core values and I want to be part of this company,’” he adds. However, while it may be a challenge to be accepted into the network, successful candidates enjoy an extensive support and training programme. And after FEBRUARY 2019 | elitefranchise

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wigwam holidays

The main challenge is about what makes your brand distinctive – why would people buy a Wigwam franchise?

Wigwam HOLIDAYS FOUNDER, CHARLES GULLAND

a potential franchisee signs the dotted line, Gulland goes the extra mile in all aspects. “We have invested in a comprehensive brand manual and developed a solid digital marketing plan,” he says. Apart from setting up a website and the social media accounts for the franchisees, his franchise development team is responsible for handholding them in all aspects from the signage, uniforms, literature and proper implementation of the operations manuals. “There’s an element of training around the operations manual so everybody understands what’s involved from the beginning,” he adds. The franchisor doesn’t stop there to lend support for his franchisees but also helps them with funding. In fact, his efforts resulted in his franchisees securing a total of £2m worth of leader funding from the European grant for rural businesses. One of the challenges he faced was to ensure he keeps his brand updated in all areas. “The main challenge is about what makes your brand distinctive – why would people buy a Wigwam franchise?” he says. “Business is not just about money. It extends to understanding what’s going to make a profit and what’s not. It’s sort of multidimensional.” From the beginning he knew how imperative it was to have a robust marketing plan. Having a slim budget made him capitalise on business shows and distributing leaflets to secure customers. But with the rise of technology, his marketing strategy soon evolved to the online space. “We very quickly learned the power of networking but soon the internet came and changed everything,” he says. “And when the franchise [model] came along it was really understanding the power of digital marketing – focusing on Facebook, Twitter and Instagram. It’s the only way forward.” Making marketing the priority, Gulland ensured most of his and the team’s efforts were directed towards keeping the website updated to stay ahead of the curve. “There’s a lot of competition in the age of the internet and you have to strive – and I mean really strive – for excellence,” he opines. “You gotta deliver something special.” His business acumen and experience gathered through more than two decades can be clearly seen as the franchisor already boasts of more than 25 franchisee sites which stretch as far south as Cornwall to as far north as the Scottish Highlands. He has 16 more in the pipeline. In fact, 2020 might even see the brand go international. Despite Brexit and the ubiquity of technology surrounding people, Gulland is optimistic about the growth of the glamping sector. Camping purists may sneer but glamping is here to stay with hundreds of sites scattered across the UK according to the franchisor. “We would like you to be able to get in a car and travel for no more than an hour or a couple of hours to take a Wigwam holiday,” he concludes. “We feel that this should be a local brand for people. So you must be able to go ‘It’s Friday night, I’m sick of sitting in my office. I want to go light a fire, lie in a nice cosy cabin’ and we want to be able to make that easy for you.”

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OPPORTUNITIES AVAILABLE FOR 2019

now possible to operate your own part-time Helen O’Grady Drama Academy Business (2/3 days per week) for an initial outlay of only £2,000

Contact for a FREE brochure NOW Visit www.helenogrady.co.uk Call: 01481 200250 or email: nigel@ helenogrady.co.uk

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ADVERTISING FEATURE

The industry that keeps on giving Given Britain’s ageing population, now’s the time to launch a homecare franchise and provide independence at home

ight now, around ten million people aged over 65 seek care and support while remaining independent at home. What’s more, that number is set to increase by more than 50% within the next twenty years. It’s hardly surprising the care industry is worth over £20bn annually, giving those looking to invest a significant reason to do so. The desire for homecare services and ever-increasing number of people aged 65 and over makes this an incredibly lucrative industry improving the lives of millions. There are several well-known homecare brands within the franchise sector and Heritage Healthcare is one of them – after all, it offers something hard to find elsewhere. Everything needed from the get-go Together, Heritage Healthcare’s directors have over 85 years of experience within the care industry and openly share such expertise with the franchise network. Business owners have the chance to launch their own homecare service with guidance from an established support team without the need for a medical background. Instead, having a compassionate and caring outlook speaks volumes and helps understand and create bespoke care packages. What’s more, Heritage Healthcare has an experienced marketing team supporting all franchisees with their publicity needs. From in-house material production and quarterly

digital campaigns to supportive training on how best to market the brand and services across your territory, getting your message out there is a breeze.

career choice. Heritage Healthcare holds business opportunities in many territories across the UK, so now is the time to begin.

Your own territory There’s a clear boundary with a franchise territory, so you’ll know exactly where you can provide your fantastic service along with seeing precisely who and where your direct competitors are.

To discover more, visit us at www.heritagehealthcarefranchising. co.uk or call 01325 370 707

More ready than ever Being able to provide a care service to your local community is a rewarding

44 elitefranchise | February 2019

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Brexit PRePaRATION

Brace for

Brexit By angus Shaw

Not even the government can see the future post-Brexit. But the uncertainty alone has seen these franchisors go to some serious lengths to protect their franchises

oomsday stories surrounding Brexit are inescapable for businesses and consumers alike, with economic bulletins being fired at just about everyone. When it comes to franchising, networks face unique challenges around everything from recruitment to supply chains. And although foreseeing exactly what’s going to happen is so arcane even the government’s been caught with its tail between its legs, there are many measures franchisors have already taken to prepare for the worst. And for good reason. For one, enticing potential franchisees to sign up has already proven difficult amidst the thick Brexit fog. For instance, David Glover, managing director of Caremark, the homecare franchise saw a recordbreaking 250 leads per month last year but things fell through when it was time to make a decision. “[The problem is] actually the conversion between meetings and sales and the primary reason for that is the economic uncertainty Brexit is causing,” he explains. “It’s a reluctance of people to commit to buying a franchise.”

It goes without saying now’s not a compelling time for anyone to splash out investments. But given franchisees' importance to networks, franchisors can’t afford to lose them. “With the economic uncertainties Brexit has caused, people are worried if they buy a franchise and it doesn’t work [then] how difficult is it going [to be to go] back and get a job somewhere else?” Glover argues. The lack of confidence is unsurprising considering the model’s tricky position. “Franchising is very popular in the UK, however, because we sell mainly B2C, Brexit could seriously affect us and only time will tell,” says Kathy Doolan, founder and managing director at Rhythm Time, the children’s music and drama franchise. Indeed, for consumerfocused franchisors like those in food and hospitality, network-wide logistics may become too expensive to maintain in the event of a no or limited deal and force franchisees to cough up for the losses. “At that point, we would be faced with two options: increase the initial franchise fee to cover the price

or source our products in non-EU countries,” Doolan says. “The latter will be the cheaper option but it might be something we have to reconsider once the Brexit ball is rolling.” Thankfully, we’re yet to witness such events and may never have to. That’s because there’s still time for franchises to adopt tactics to not only wade Brexit tides but use them to their advantage. When life gives you lemons Whether Brexit’s the smartest idea since round wheels or the equivalent of being conned into accepting a recreational colonoscopy, simply making the most of the hand you’re dealt may be the best thing you can do. And not enough can be said for getting that message through to your franchisees. “Brexit and its potential outcomes represent more of an opportunity than a threat for [our] business owners,” says Matt O’Neil, head of partner recruitment at Expense Reduction Analysts (ERA), the business management consultancy. Launched back when Article 50 was triggered, ERA’s “educate and compel

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brexit preparation

With the economic uncertainties Brexit has caused, people are worried if they buy a franchise and it doesn’t work [then] how difficult is it going back and getting a job somewhere else? David Glover, Caremark

to act” marketing campaign pumps out blogs, advice pieces and white papers encouraging franchisees to address customers’ Brexit woes, supplemented by new network-wide resources. “In addition, many of our specialists have created high risk and hot topic fact sheets for the collective use of the network in attracting new clients and helping to safeguard existing [customers],” O’Neil adds. It’s a classic case of knowing your audience, as ERA’s customers are business owners. “Naturally, as [a] B2B service provider, economic uncertainty affects our client base,” O’Neil explains. “However, we’re able to capitalise on both and expanding and contracting markets by offering business consultancy support growth as well as vital cost savings services when businesses, large and small, are looking for ways to economise.” It stands to reason therefore that not every franchise can capitalise on Brexit ambiguity through their service or product. But if it clearly benefits the consumer, shining light for those in the dark works wonders. “Helping franchisees to better serve their clients has been a vital part of our Brexit strategy,” O’Neil says. FEBRUARY 2019 | elitefranchise

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Brexit Preparation

Brexit, and its potential outcomes, represent more of an opportunity than a threat for [our] business owners Matt O’Neil, Expense Reduction Analysts

Be the voice of reason From the government to the opposition, many Brexit uncertainties simply revolve around not knowing anyone’s plans. Likewise, if a franchisor isn’t projecting more confidence than ever about the state of its brand leading up to Brexit, don’t expect staff to feel safe sticking around. That’s something Caremark, for example, is conscious of. “We introduced a culture campaign at the beginning of 2017 to re-emphasise the culture within Caremark,” Glover describes. “[We] emphasise our values, beliefs and ethos to let our carers know they're part of a larger organisation and that they’re not on their own.” From stuffing leaflets in the payslips of 5,000 employees to handing out “culture books,” Caremark’s been doing everything it can to reaffirm its stability and, well, care. That goes two-fold for talent at risk of jumping ship or backing out of joining. “We've also really hit the digital side of things in terms of care and recruitment,” Glover says. “And also recently taken on somebody with responsibility at head office purely for carer recruitment and retention.”

These are simple yet powerful considerations nervous employees appreciate. And Caremark’s gone even further by looking at new, accessible policies for workers. “Traditionally within the domiciliary care market people work on zero-hour contracts [and] we’ve looked at introducing guaranteed hours contracts,” Glover reveals. Opening up to fresh avenues in the month preceding Brexit certainly shows a franchise unafraid of the future. “We’ll look at other different things there to make it more appealing to people,” Glover summarises. Keep your options open Although bullishness can inspire people to join a franchise’s network, never take a risk with one of the most hotly debated Brexit issues – imports. For franchises, fresh import taxes following no UK-EU deal could harm wide-reaching supply chains shared by entire networks. “If import duties are imposed on products, this may affect us,” Doolan says. “This could cause an increase in the prices of our instruments.” As insurance, Rhythm Time now sees some of its products

made closer to home to mitigate potential turbulence from getting them overseas post-Brexit. “Recently we decided to have two of our products made in the UK, so that will certainly help and it’s really good to be able to support British suppliers,” Doolan says. However, Rhythm Time certainly isn’t putting all its eggs in one basket but taking a slow and steady approach to rethinking supplies. Anything more dramatic than that is something for the future. “We will certainly look for other suppliers once we know how Brexit is going to turn out and whether or not we will be impacted but at the moment we’re purchasing as normal,” Doolan emphasises. After all, franchises are far from being in the worst situation. Independent businesses, for instance, face Brexit problems of their own. “I think Brexit will have a massive effect on small businesses, with the uncertainty alone stopping people from taking the leap to becoming their own boss,” Doolan concludes. “Franchising gives people the opportunity to be their own boss with a safety net of their franchisor and fellow franchisees.” You can’t hit a bullseye by shooting in the dark, so it’s unwise to plan for what Britain's exact departure from the EU will look like. However, by addressing the tangible vagueness already felt by franchisees, employees and customers alike over the long negotiation period, franchisors can prepare their networks to get ahead of the curve for when, or if, Britain exits the EU.

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Are you interested in becoming part of a proven established business concept within a fun industry? Then everyman barbers is the franchise for you. We offer franchisees the opportunity to profit from our experience, industry knowledge, and business expertise. Unlike many barbershop franchises, we offer a comprehensive support package to deliver a turnkey operation that allows you to concentrate on the sole aim: to grow your business into a long term profitable venture.

www.everymanbarbers.co.uk

noel@everymanbarbers.co.uk 07968 625943

Are you dreaming of owning your own photographic business? take that exciting step now!

0800 622 6008 For more information about joining Photography for Little People Franchise: Jan Massey 01207 299500 OR 07826841224 jan@photographyforlittlepeople.com

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01/02/2019 20:43

Jetts Fitness

On your marks,

Jetts set By Zen terrelonge

From its origin Down Under, Jetts Fitness, the gym chain, has pulled itself up from Australia to the UK and scaled at a pace reminiscent of the top speed on a treadmill

en years after its 2007 launch on the Gold Coast in Australia, Jetts Fitness, the gym franchise, was lifted effortlessly into the UK in the iron grip of master franchisor Matthew Symons and UK director James Garner. Boasting backgrounds as franchisee and franchisor respectively, they’re well-placed to meet the needs of those who join their network – despite not having any gym business experience. “It’s unique to be able to understand both sides of the coin,” says Garner, who previously worked in food and beverage. “I was with Starbucks for a long period of time, during [which] I started the licensing programme for them which is called corporate franchising.” He was also part of the team that led Starbucks’ UK franchising efforts, which gave him a unique insight that resulted in him becoming a franchisee with the coffee shop chain. And it was in this market that the pair became friends and decided to join forces. From a sector renowned for giving customers the caffeinebased boost needed to get up and go, Garner realised health and fitness was the next big thing and tied up with Symons. “I’ve been a franchisee for 15 years in a few other brands,” Symons says. “Essentially it’s during that period I identified a lot of things that franchisors do well and things they don’t do so well.” On the back of that, he’s determined to cut out the bad habits he witnessed to only bring along the best bits. And for what was lacking in fitness operational experience, 50 elitefranchise | FEBRUARY 2019 UK director james garner

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Jetts Fitness

Garner made up for with a zest for wellbeing, making him an ideal spotting buddy for their venture. “I’m into my health and fitness anyway, [as] a gymgoer, a member and a consumer,” he says, reflecting that the market has really ramped up over the past seven years, with the latter half resulting in a “prominent switch” that saw the industry here to stay. With the marketplace ripe for picking and Symons wielding wisdom to share, it was a matter of timing and extensive research that led him to Jetts Fitness. “I went on franchise exploration days with pretty much all of the main players in the UK,” Symons details. “Jetts popped up at the end of that journey and said ‘Oh we’re looking at the UK at the moment.’ There was just one guy probing the market at the time, we got chatting and it turned into ‘Actually you guys seem a good fit to take this on for us in the UK’.” It’s a big turnaround from Jetts Fitness’ original plan to manage franchising itself but Symons explains that the distance combined with his and Garner’s achievements made it an easy decision for the franchisor to hand over the reins. But Jetts Fitness didn’t appoint the pair in charge recklessly. Indeed, the duo were put through their paces, with

the initial meeting happening around three years ago. “It was a very exhaustive process,” Symons recalls. “They were very precious about bringing their brand to the UK. The thing you learn about Jetts is that they hold it very close their heart, it’s a big cultural piece for them. They’re passionate about health and fitness and helping to change people’s lives.” The franchise wanted to determine its would-be UK arm was the right fit with the existing brand and upheld existing values, all of which Symons quite enjoyed. “That’s how I believe you develop a successful model,” he says. “If you get it right, the money will come. If you’re just doing it for a transactional process, unfortunately quite often that will fail.” After 12 months of training at Jett Fitness’ Sunshine Coast HQ, the pair felt equipped and ready to return to the UK. “That was a real hardship, I must admit,” laughs Symons of his time Down Under. “It’s a lovely area.” Although the Australian adventure had come to an end, Symons and Garner weren’t abandoned. Indeed, one of the franchisor’s regional directors, who boasts 60 clubs in Oz, temporarily relocated to help the UK operation take shape. “It’s been really good,” says Garner of the initial hand-

holding. “Both Matt and I think we know what we’re doing but at times it’s nice to have that verified and to bounce some ideas –whether that be construction, site location or technology – off someone who’s done that.” Of course, once the set-up and systems were in place, they jumped into the driving seat full-time without someone on standby to help. “It’s fair to say that whether you’re liaising with a support in Birmingham or in Sydney, the difference is just the timescale or distance,” says Garner. “The reality is that once the cultural distance is understood, taking it to the UK was very simple.” He pointed to his time with Starbucks and its Seattle office, which connects to operations globally. “There’s no doubt Australia is a highly legislated business environment to be in,” Garner continues. “They [as a nation] very carefully monitor the franchising culture and that hasn’t stopped the basic culture of the [Jetts Fitness] brand. They’ve already grown in New Zealand, Thailand and the Netherlands, so the processes and procedures were already in place for Matt and I.” According to the 2018 State of the UK Fitness Industry Report from LeisureDB, the leisure consultancy, FEBRUARY 2019 | elitefranchise

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Jetts Fitness

If you get it right, the money will come. If you’re just doing it for a transactional process, unfortunately quite often that will fail Matthew Symons, Jetts Fitness

there are over 7,000 gyms in the UK. So what exactly sets Jetts Fitness apart from others on the market? “That’s a really good question,” opines Garner, who points to the model and membership as well as the investor. “If we take the bricks and mortar as it were, we have to remember it’s a 24-hour convenience – a commercial gym, with which many successful brands operate. Jetts, specifically here in the UK, is a commercial offering but has a very boutique feel.” What that means is that while there’s a certain formula to the clubs, each can have its own look to feel bespoke and independent, retaining an economy price point without slapping customers with boutique fees. Continuing on what’s in it for franchisees, Garner adds: “From an investor’s point of view, Jetts is very culturally different. We’re not a transactional franchise at all. Matt and I set out not wanting to be like that – we want a long leg of sustainable success for this brand. We want good people.” Seeking like-minded individuals who are passionate about getting involved with their franchise, franchisees secure access to large territories in good trade zones, which Garner and Symons believe are critical steps for success. Naturally, there’s nothing quite like getting your hands dirty to understand what works and what doesn’t, no matter how confident you are in your business plans. “That experience comes from actually doing it,” says Symons. “You can’t document every single possible outcome in a franchise manual.” In any case, the outcome has been solid for Jetts Fitness in the UK with seven clubs open in around 14 months. “We always came on board with a roadmap – do things in

a sequence and you can’t run before you can walk and that analogy remains true,” says Garner. “We’ve been tripped up in previous histories or have been part of companies that have expanded too quickly. The reality is that the infrastructure we have in the UK, to do six or seven [clubs] in a year, hasn’t been a stretch at all. All these clubs are successful, all have been built with care and attention and they’re the best they can be in the communities they serve.” In terms of the network mix currently, four are franchises and three are company-owned. “We’re not a transactional franchise, we put our money where our mouth is,” says Symons. According to Garner, there are another three clubs in the pipeline but that’s all he can say at this point. “Everyone knows everything in this industry but probably the most confidential thing is our sites [in terms of] what we’ve secured,” he notes. Looking at the year ahead, the pair plans to build on the foundation that’s already in place albeit without wild urgency to make more gains. “We don’t have an ambition to triple the openings,” admits Garner. “We believe that finding the right people and the right sites are more important. If that scales up as we grow, then that’s fantastic, we’re ready to meet that.” Overall though, the goal is to continue growing around ten to 15 clubs annually, which will be sustainable. “Matt and I are in it for the long term,” he adds. Given the UK’s fitness sector is continuously going from strength to strength, Garner and Symons certainly have reason to keep their chin up.

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Secured success! Secured success! With Europe’s leading

With Europe’s leading EMS fitness studio concept! EMS fitness studio concept! EMS is the buzzword in the fitness scene - being one of the most dynamic segments of the industry across Europe. Take this opportunity, as a franchisee of the system that has been the clear market EMS is the buzzword in the fitness scene - being one of the most dynamic segments of the industry leader across the continent for over 10 years. No other EMS franchise system can offer you so much across Europe. Take this opportunity, as a franchisee of the system that has been the clear market experience and support from the outset: location search, leasing and financing, employee training, leader across the continent for over 10 years. No other EMS franchise system can offer you so much business administration and marketing - plus loads more. experience and support from the outset: location search, leasing and financing, employee training, administration and marketing - plus loads more. members and delivering over business With Bodystreet having nearly 300 studios, some 37,000 150,000 training sessions per month; it is easy to see what is coming our way. With Bodystreet having nearly 300 studios, some 37,000 members and delivering over 150,000 sessions per month; it isis easy tohave see what is coming our way. Be at the training start — with the business that set to the fitness industry in the UK buzzing. Be at the information start — withvisit the our business that is set to have the fitness or industry the UK buzzing. For more website: www.bodystreetuk.co.uk email in franchise@bodystreet.co.uk For more information visit our website: www.bodystreetuk.co.uk or email franchise@bodystreet.co.uk

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ADVERTISING FEATURE

Is this the business you’ve been looking for? Are you a performing artist or teacher who loves working with children? We can set you on the road to success

he Helen O’Grady Drama Academy excels in developing children’s self-esteem and confidence through the use of drama. That’s because we provide a carefully crafted creative programme for young people and, in some locations, adults too. What’s more, we offer an exciting opportunity for energetic and enthusiastic teachers to get in on the fun and run their own Helen O’Grady business, which includes teaching children, school holidays off and an attractive income. But be warned: our success is measured not just by whether we make a profit but by whether we make a difference. For we understand the importance for children to learn valuable life skills, giving them the ability to express themselves in a variety of situations whilst having lots of fun. So could you be our next franchisee? Here’s a peek at what we can offer you. A thoughtfully designed programme and curriculum Our Helen O’Grady self-development programme is not only designed to boost children’s confidence and self-esteem but also build public speaking and communication skills through a carefully structured English drama programme. By participating in fun drama classes children learn a huge amount about social skills while improving verbal communication and developing

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their imagination and creativity. Moreover, a great amount of time has been spent developing an exciting curriculum encompassing an extensive range of drama activities, designed to capture the imagination of children of all ages and develop confident, articulate kids with desire to make positive contributions to the community. You call the shots By becoming a principal within our organisation you are your own boss, with the abiliy to teach our worldfamous drama programme, work flexible hours, gain great job satisfaction, earn a great income and have amazing amounts of fun. We will support you all the way All Helen O’Grady principals are part of an international network with a wealth of communication and support. For example, our excellent UK management and training team provide a structured drama curriculum which is constantly revised and updated. Additionally, training is thorough and ongoing with principals attending a termly seminar, with workshops on future curriculums and excellent business and marketing advice.

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ADVERTISING FEATURE

Our brand is the largest and fastest growing drama business in the world A better time to join than ever In our modern world young people rely greatly on technology, communicating through text, instant messaging and social networking. It’s therefore more crucial than ever to nurture children’s confidence in the real world and let them hold their heads high, speak clearly and present themselves well. It’s no wonder therefore that principals worldwide have the support of schools and parents and demand for classes is growing. What’s the investment? To join up with this highly successful franchise about £15,000 is required for a full-sized branch, with an interest-free payment plan available, and a minimum deposit of £3,000. This is an excellent cash flow business, with the bulk of fees collected at the commencement of each term. For example, a franchise principal can earn in excess of £30,000 per annum, with the growth of a branch only limited by a principal’s creativity and imagination. It’s now also possible to operate your own part-time drama academy business for three days per week for an initial outlay of just £2,000.

A great amount of time has been spent developing an exciting curriculum encompassing an extensive range of drama activities, designed to capture the imagination of children of all ages and to develop confident, articulate children, who desire to make a positive contribution to the community. By becoming a principal within our organisation, you would be your own boss, teach our world famous drama programme, work flexible hours, gain great job satisfaction, earn an attractive income and have an amazing amount of fun. Visit www.helenogrady.co.uk Contact our Chief Executive Officer, Nigel Le Page, on 01481 200250 or by email to nigel@helenogrady.co.uk

Want to learn more? Quite simply, if you’re a motivated, people-orientated person who wants to own a business that enables you to have more flexibility in your life, work from home, make a difference in the lives of hundreds of children and have control over your income, then we want to talk to you. After all, an interest and enthusiasm for drama is far more important than formal drama training. Directors and principals throughout the world have found the unique Helen O’Grady programme to be an excellent way of building confidence through the arts and language development, in addition to building essential life skills. We’re seeking energetic and enthusiastic individuals with experience in performing arts and working with young children. If you fit that bill and are looking to take a new career path, or if the prospect of working during term time only interests you, why not invest in a Helen O’Grady Drama Academy franchise business? February 2019 | elitefranchise

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Chris Roberts head of strategic development Franchise Finance

Seeing your accountant shouldn't be like going to the dentist Discussing finances with a professional isn’t like pulling out teeth, if you do it right

o franchisor or franchisee should feel like talking with their accountants is a pain. Your accountant will, or at least should, be a very important member of your extended business team, providing much more than just your profit and loss account and balance sheet. In order to give sound advice, they must fully understand your business model and have a proper handle on your personal situation. Take the time to meet and explain your personal goals and business objectives so that you’re all moving in the same direction. For example, you may wish to show high profits because you want to borrow more to help the business grow or because you want to sell the franchise and achieve the highest possible price. Alternatively, you may wish to show low profits because you desire to minimise your tax. If your accountant has a full understanding of what you’re trying to achieve you’ll have a much better chance of accomplishing your aims. Remember, business is not simply about money. It’s also about people – employing and motivating staff – it’s about sales and marketing, delivering your service or product and providing superior customer service. A good accountant should be much more than a financial record keeper. They should know or acquire some industry knowledge of franchising and your own particular sector, they should research the basic benchmark ratios so they can help you identify what’s good and what could be improved within your business. They should also be identifying trends and discussing the potential impact of these on your business performance. We suggest you hold regular review meetings together, perhaps examining management accounts on a quarterly basis. Certainly, don’t wait until you get your year-end accounts otherwise it could be far too late. Ensure you

know how much this enhanced service is going to cost you. Consider the best way for you to pay. Ask yourself – would it be better to pay monthly or at the end of the financial year and then negotiate accordingly. It also makes sense for your business accountant to help look after your personal tax affairs too as they can maximise your tax efficiency across the board. You can browse the British Franchise Association’s website affiliate section when researching accountants and take comfort from the knowledge a set industry standard is being maintained by affiliated firms. Ultimately, it should feel as though your accountant is part of your team, not that an upcoming meeting is like going to the dentist or the doctor. My final piece of advice is probably the most important. Whilst you don't necessarily need to produce your own accounts, you most certainly do need to understand them, after all it’s your business. It’s worthwhile therefore investing some time and money in yourself to ensure you do. You wouldn’t start driving a car without studying the Highway Code, would you? So why run a business without understanding at least the theory of business finance and accounts? I can assure you it will pay dividends in the end, quite literally.

FEBRURY 2019 | elitefranchise

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Buy a property franchise. It’s a lucrative market: UK house prices are rising steadily and demand always outstrips supply. It’s a resilient sector: Renting or buying, everybody needs a home. And there’s a large earning potential: Property franchisees could earn as much as £150,000 a year.

Visit FranchiseSales.com to find out more about buying a property franchise – and more! HitioDPS.indd 1

01/02/2019 19:16

Artificial grass is growing! Install artificial grass with Wonderlawn and take a stake in the UK’s £350 million artificial grass industry Thriving industry showing sustained growth

Typical franchisee profit in year 1 of over £50K

Typical franchisee profit in year 2 of over £80K

BEFORE AFTER

We are looking for enthusiastic new franchisees in key areas around the UK. Our industry has seen a huge amount of growth over recent years and now provides an exciting opportunity to join a growing number of successful franchisees. Hit the ground running with Wonderlawn and see a great ROI from day one.

Initial on-site training and continued on-site support Unique support and ordering system requiring no stock holding Assisted marketing and lead generation Established trusted brand with real USP’s Great “feel good” business environment Initial investment of under £30,000 including training equipment etc

We are looking for enthusiastic new franchisees in key areas around the UK. Could you be a part of our trusted and valued brand? For further information contact Mel Wright on 0333 7006000 or at mel.wright@wonderlawn.com

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04/02/2019 09:25

ADVERTISING FEATURE

Riverford’s continuing the scout for like-minded franchisees as more and more Brits clamour to stick with healthy New Years’ resolutions

s people still look for antidotes to the predictable New Year diet hysteria, Riverford Organic Farmers franchises offer a sustainable, healthy option to combat Christmas over-indulgence. With over 30 years’ experience, we consider ourselves true veg experts. We don’t believe in fad eating trends but instead consuming real food all year round. That’s why Riverford is one of the UK’s largest and leading veg box schemes, delivering to approximately 50,000 homes each week via our network of franchisees. After all, as self-confessed veg nerds, we revel in inspiring customers to live life on the veg with us and cook beautiful, seasonal organic food through our boxes. But it wouldn’t be possible without our franchisees. They are our local brand ambassadors, helping tell our story and encourage more people to shop with us by building relationships with and delivering to thousands of loyal customers across the UK. They also come from a variety of working backgrounds and possess a range of different skills. In turn, franchising with us is very accessible as there’s no typical Riverford franchisee profile, just people who share our ideals and are passionate about good food. This goes hand-in-hand with having the ability to talk to all sorts of people in all sorts of situations and have a basic business understanding.

If you fit the bill, investing in a franchise offers a safe and rewarding way to take control of your work-life balance. That’s because Riverford have a proven business model, with the added benefit of being home-based. We look after the veg, which includes growing, packing and delivering it to local distribution hubs, and support our franchisees through a wide range of central marketing activities and back-office support. For instance, they always receive ongoing help and guidance from a dedicated business development manager. If some extra convincing’s needed, look no further than Jim Harbridge, franchisee of Riverford Portsmouth. “It seemed to us that franchising

offered a good balance between the security of a well-established franchise business that could support us and the opportunity to have our own business. “We were Riverford customers for many years and loved the product. On further inspection we decided that the model seemed to work well and would fit our needs. Even in the toughest of times I don’t think I have honestly ever regretted investing in the franchise.” Riverford’s continuing the search for people like Jim to join us and it’s easier to do than ever before, with resale territories ranging in size across the Midlands and the North. Moreover, as Riverford is an established brand, franchises enjoy a secure and steady income from the outset. For instance,

60 elitefranchise | February 2019

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ADVERTISING FEATURE

“If like us you believe in good food, good farming and good business, then owning a Riverford franchise could be the next step in your career” our largest franchises turn over £1m per year still with plenty of room for further growth. The start of the year is a time when many people think about trying to adopt healthier eating patterns and having a Riverford delivery makes it easier. After all, we know a thing or two about the green stuff. New customers often find the enthusiasm of our franchise owners infectious and once they try a home delivery, they never look back at the bland, uninspiring veg often found in supermarkets. Consistently providing a great service and great produce means customers are typically very loyal and spend frequently. Above all, that’s because they feel valued and part of something doing some good, as well as understanding they’re supporting local

businesses helped under the umbrella of a big brand. Our franchisees are certainly benefitting from such customer loyalty, as they continue to grow and remain profitable year on year. In fact, most of our current franchisees like Jim were veg box customers themselves before investing, which serves as a real testament to the strength of our brand that people can go from customer to running their own franchised business in a matter of no time. This is an exciting time to own a Riverford franchise. If you feel 2019 is the year to become your own boss, then a franchise within the food industry could be for you. After all, with the organic market in its sixth year of growth and now worth a record £2.2bn, the business is going from strength to

strength, providing a safe investment for our franchisees. If like us you believe in good food, good farming and good business, then owning a Riverford franchise could be the next step in your career.

To find out more, call us on 01803 227 380 Email franchise@riverford.co.uk or visit riverford.co.uk/franchise

February 2019 | elitefranchise

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01/02/2019 16:54

Confidence conundrum

The franchising

phenomenon By David Glover, managing director, caremark

The recent bfa NatWest Franchise Survey shows franchisees and franchisors’ confidence in their own businesses continuing to increase whilst faith in the overall economy was at its lowest point since 2011. Why is that?

often wonder why franchising hasn’t become an automatic consideration for most people wanting to start their own business. In the last decade, we’ve gone through two periods of serious economic and political uncertainty and each time the franchising sector has come out on top. During the 2008 recession, franchising saw an unprecedented albeit small upturn, although larger in some cases, while similar independent businesses experienced a flatline or decline.

As people have pondered the effects of Brexit on their businesses and then almost given up trying to predict the future as negotiations and resolutions flounder, it’s unsurprising that franchising’s most comprehensive survey shows us having an all-time low confidence in the general economic outlook since 2011. Yet, UK franchisors and franchisees conversely feel even more confident in their own businesses. What is it that gives us so much more belief than many of those outside of our franchising circle?

I’ve worked in franchising for more years than I’m prepared to own up to and I don’t think we need to look far to get the answer to this confidence conundrum. I think it’s all down to the exact same reasons people choose to invest in a franchise in the first place – and why we’ve seen the growth in multi-unit franchisees. In 2013 the bfa NatWest Franchise Survey began asking franchisees about multiunit ownership. At that time 25% said that they owned more than one unit. By 2015, this had risen to 29% and in

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Confidence conundrum

this year’s survey 36% said they owned more than one unit. There are three common barriers to joining a franchise. If you can address these, then coupled with our positive outlook phenomena, franchising should move up to your number one business investment plan. Firstly, some people will look at a franchise fee and think of it as an expensive way to start a business but, when you take a step back to look at the startup costs of a new venture, you suddenly realise how much you could be saving – not just over the short term but long term too. Think about coming up with a brand – how long does it take you to figure out a company name that sounds like it could be a commercial success, never mind the imagery and the business culture that should go hand in hand with it? Add to that the website design and the words you use to sell your product or service – can you do that yourself or do you need to hire someone? When you have an existing franchise brand and a support team to help you set up the essentials, you soon see the benefits. Secondly, you may think your favoured product or service already has too much competition for clients in your area. This is often a consideration for people looking at in-home care franchises like ours, as well as property, fitness and children’s services franchises. The beauty of a franchise is that their support team will have taken into account the competition and demographics of your chosen area before offering it as a viable territory. You’ll need to complete a business plan, whether you need it to secure funding or not, and this will be fed by market research and local knowledge. In our case, the growing need for social care for our ageing population far outweighs the number of providers in every community and you’ll find similar statistics for other industries too. Finally, your friends and family warn you that you won’t be working for yourself if you join a franchise. You’ll probably have to pay a monthly fee to the franchisor and you’ll have to do things their way – why not just get another job? Of course, they’re right. You do have to follow a franchise system because it’s a proven model – proven to create a successful business for their network of franchisees. But do they treat you like an employee?

There are three common barriers to joining a franchise. If you can address these, then coupled with our positive outlook phenomena, franchising should move up to your number one business investment plan. Absolutely not. Some of our best innovations in care delivery have come from suggestions within our network of franchisees and you’ll find other franchisors saying the same thing. So, we may charge a monthly fee to cover the costs of our support team or national marketing activities, but they are for the benefit of everyone. If this is the first time you’ve heard it when looking at buying a franchise, it certainly won’t be the last – your success is our success. And it’s likely that this phrase is a major reason why the UK franchise sector retains such a positive outlook. February 2019 | elitefranchise

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the

boss

Long to wake up and do something you believe in?

We grow the veg, you grow your business! Partner with an innovative, established brand. Run an ethical home delivery business to be proud of Share your passion for outstanding organic veg

Want to find out more?

Call 01803 227 380 or email franchise@riverford.co.uk or visit www.riverford.co.uk/franchise

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ADVERTISING FEATURE

A deliciously golden opportunity From Manchester Arndale to Oxford Westgate, major shopping centres can’t get enough of Auntie Anne’s golden pretzels

he world’s largest soft pretzel franchise, Auntie Anne’s, has a very exiting year ahead in the UK and Ireland, with expectations to grow their 38 stores to 50. It’s unsurprising given the brand, famed for its fresh, golden-brown soft pretzels, first entered the market in 2003 and now boasts stores in a number of major shopping centres, including Manchester Arndale, Liverpool One, Brent Cross, Intu Watford and Oxford Westgate. How has Auntie Anne’s reached such heights? Well, everything at the franchise is made from scratch from the same secret pretzel mix. That makes the product offering wide and flexible with new product developments being a core focus. From the classic kind of pretzels you might expect like salted and cinnamon to pretzel sandwiches, breakfast buns and even pizzas, Auntie Anne’s has developed a line of products with something for everyone. In fact, the brand prides itself on offering the best experience for their customers. From the quality and freshness of the products to the friendly, open service, Auntie

Anne’s values shine at every angle. After all, these are so much more than just pretzels – they’re a break in someone’s hectic day to have a moment to themselves. So if you’re on the look out for a fun, hands-on, fast-paced food franchise with great exposure, this could be the right fit for you. You’ll have the chance to operate a beautifully designed kiosk or in-line store in a busy shopping centre or travel hub in a high footfall location, with the support of the head office team behind you every step of the way.

If you would like more information, please visit www.auntieannesfranchising.co.uk or email franchising@auntieannes.co.uk

February 2019 | elitefranchise

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Time to unlock your potential

Use your experience and our proven methodology to build a successful b2b consulting franchise Expense Reduction Analysts is the world’s number one franchise in overhead cost optimization and supply management; for 25 years our franchise partners have enabled businesses to improve profit and gain greater financial scope by reducing business expenditure. Together our Franchise Partners save UK businesses millions of pounds per year – come and share in our success!

Discovery Day Dates:

To reserve your place or for more information, please contact:

7th February – Newbury 21st February – Newbury 14th March – Reading 28th March – Midlands

Matt O’Neil Head of Franchise Recruitment 07753 966651 moneil@expensereduction.com

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Multi-award winning franchise model Flexible financing assistance C

Choosing to start this business was one of the most important and worthwhile decisions that I have ever made. I knew I wanted to be in a business which was creative and would be a challenge. Above all I love the diversity of running a FASTSIGNS® centre and I have never regretted my choice.

CMY

Innovative industry Full technical training Personalised operational support

Richard Wedgewood | FASTSIGNS Manchester

For more information visit: www.fsfastsigns.co.uk

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A New Way Forward

Supporting the Continued Success and Growth of the UK Franchise Sector

The AFA is a self-regulatory, voluntary body that provides a complete support network for franchisors, large and small, offering membership and our Seal of Approval to eligible franchise organisations. We also offer Partner Membership to industry partners, as well as providing impartial guidance advice to potential franchisees. Over the last year, The AFA has experienced rapid growth and we have ambitious plans to expand our reach, including regional support meetings across the UK and our first, Annual Conference in 2019, where we will announce our exciting, new Franchise Awards. Finally, we are very pleased to announce that the AFA Conference will take place on Thursday 28th March in Oxford. Please visit https://www.theafa.org.uk/afa-national-conference/ to book tickets.

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TRUSTist TRUSTist works with many franchise organisations. We address two questions: How do I recruit more franchisees? How can my franchisees sell more? To answer the first question, we ask franchisors to ask their franchisees for reviews of them as a franchise. To help franchisees we make it easy for them to collect reviews from customers. These reviews help them get stars in their Google search results which increases the amount of visitors their web site gets. When new reviews are taken from clients the TRUSTist platform auto posts about them to Facebook, Twitter and Google.

DOR-2-DOR DOR-2-DOR established in 1987 is the premier leaflet distribution network in the UK, with nearly 70 offices we have representation in England Ireland Scotland and Wales. Our franchise network uses the unique DOR2-DOR system with fully trained and carefully monitored adult Post People™. The DOR-2-DOR website is No.1 in Google nationally and we have developed a bespoke software system (D2D-Works) to manage our Post People, feed weekly reports to clients and maximise profitability for our franchisees. Contact:Jeff Frankling - Founder & CEO 01582 250 000 franchise@dor2dor.com www.dor2dor.com

CURVES Established over 25 Years ago, Curves is a proven business model, offering a supportive, welcoming and safe service environment to help our members achieve their goals. We empower women to transform their lives through regular 30-minute full body strength training circuits, designed especially for women, working all the major muscle groups. Helping to empower over 10 Million Women through Fitness Over 4000 Clubs in over 80 Countries Low Investment levels Regular monthly income Comprehensive Training and Support for all Franchisees Personalised territories and Location Advice

TAN & DELIVER Tan & Deliver are proud to offer you this exciting opportunity to run your own successful Sunbed Hire Business with the potential to earn a significant income. This unique business can be run alongside your existing job and commitments. Due to our rapid success and growth, we are now looking for highly motivated, enthusiastic people to run their own Tan & Deliver Franchise in their local area. As a Tan & Deliver Franchisee, you will run your own business using our brand, systems, support and proven model. You will receive personal, experienced guidance every step of the way, from the day you start and as you continue to grow.

EXTRA HELP Extra Help® is a franchising network that operates in a fast-growing market. We provide flexible, home-help services, such as cleaning, meal preparation and dog-walking, to anyone who needs them, from the elderly to parents and time-poor professionals. With a tried-and-tested business model, your remit is simply to source clients and recruit reliable home-helpers to meet their requirements. Our package is jam-packed full of benefits to get you up and running, including an exclusive territory; training; ongoing support; access to our franchisee Facebook group; stationery pack; telephone number, email and web page; database management system; social media advice and more!

HOUSE OF COLOUR ARE YOU CONSIDERING PERSONAL STYLING AS A GREAT CAREER MOVE? Having had one of their best years yet in 2018, House of Colour, the UK’s premier personal stylists and colour analysis experts, is looking to recruit 25 more consultants across the country in 2019, which they also hope to match in USA. House of Colour’s world-class training programme and support services are designed to help franchisees quickly become experts in this growth market. The business has several lucrative streams of income from colour analysis, styling, make up classes and over 250 make up products and enables stylists to start in their home or take a small studio to work with their clients. www.houseofcolour.co.uk

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ADVERTISING FEATURE

VeriSmart needs you now Business owners need a set of skills to sustain and develop their company, but what is it that franchisors want to see in their franchisees?

eriSmart Inventories is taking advantage of the huge growth in the rental sector. In fact, some of our franchisees are earning upwards of £100,000 a year. That’s because we train new franchisees, joining all the time right across the country from all types of employment backgrounds, to make quick, accurate inventories for landlords and agents verified by all parties online. But we don’t stop there. It’s completely paper-free Our copyrighted system utilises voice recognition technology, with inventories automatically laid out in an easily accessible and understandable style. Increasingly, these inventories are legally required and compiling them is work agents and landlords often prefer to leave to experts – which is where our franchisees come in. Not only can they prepare inventories and reports quickly but all are fully trained to deliver necessary Housing Health and Safety Rating System compliance assessments.

Muhammed Hussain

An eye on upcoming legislation We are leaders in the field because we anticipate legislation likely to come in and impact the industry – and we provide training so our franchisees are also ahead of the curve. This is one reason why now is the time to join VeriSmart. For this year, there will be much legislation changing the sector and our franchisees are ready to step in for the benefit of landlords, agents and tenants. After all, landlords always want to be on the right side of the law and tenants want to be safe in their homes. Fortunately, our franchisees can help make that happen in a number of important ways. How does it work? Industry expert Jonathan Senior created our model after noting the rental sector was growing rapidly as fewer people could afford to buy their own homes. He was also aware the required inventories were being compiled with pen and paper and inconsistent across the sector. This led to the development of VeriSmart Inventories, our unique, smart verification system. After our training all franchisees are able to examine properties with an expert eye and list everything needed to meet legal requirements. All inventories are then sent electronically to landlords or agents then tenants for online verification. But that’s not all: franchisees can also offer a host of additional services keeping landlords legal and tenants safe. These include legionella and fire risk assessments, proper smoke and carbon monoxide alarm testing, portable appliance testing, energy performance certificates and more. After all, when both landlords and

Jonathan Senior

tenants are in favour of the same thing, you know you’re on to a winner. Renting is through the roof The UK’s rental sector has been growing for years and the increase shows no sign of declining – or even slowing. In fat, the English Housing Survey revealed in just ten years the number of people renting in the country doubled. That means a fifth of the UK population now lives in privately rented accommodation, accounting for 4.7 million households according to the latest report. This figure has doubled

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Keys to success

from the 10% of people renting in 1996 and 1997, with more middle-aged people renting now which for many is a conscious lifestyle choice. These tenants want accurate inventories and safe properties and so do reputable landlords, so getting into this industry now means your business will grow as the number of renters continues to increase. So what do you get from us? Training We offer comprehensive training to all new franchisees, including some real life and practical experience. The training is ongoing, meaning we keep you up to date with all legislation with dedicated person-to-person exchanges and online webinars. Agreement You will receive a transferable franchise agreement - facilitating a family income for life. Territory You will get your own franchise territory or postcodes to work within, meaning you own your area. Sales and support We’re not all born sellers, so we’ll show you the tips that work and help you get started by visiting your area and scoping out potential clients with you.

solutions in specific areas. Free helpline We offer a free property lettings helpline for any client using our booking system. Conference As well as regular regional meetings, every year we have a get-together conference with expert industry guest speakers. Your safety is our concern We’ve signed up to Suzy’s Code, named after Suzy Lamplugh, an estate agent who went missing in 1986 after having arranged an appointment. The code for lone workers was devised by the Suzy Lamplugh Trust. Get started now Taking the plunge into rental property with VeriSmart has never looked so good. As VeriSmart Inventories’ founder, Jonathan Senior, said: “I still get a thrill when a new franchisee starts and begins to build a company. We have been planning for the new legislation coming in and I am confident we are the most prepared business out there in our sector.”

Visit www.verismart.co.uk for more information

Marketing We’ll assist in marketing your business, providing materials, guidance and helping advance brand awareness. Business growth Our support will help the development of your business. We also have industry experts working with us who can offer February 2019 | elitefranchise

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Everyman barbers

Creamof the

crop By aNNE STRUIJCKEN

From being a franchisee himself to becoming a franchisor, the founder of Everyman Barbers is now looking for his first franchisee

February 2019 | elitefranchise

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rom man buns to skin fades, men have a wealth of grooming options available to them these days. Guys have become more eager to take advantage of these opportunities ever since David Beckham kicked off the metrosexuality trend in the 1990s. And entrepreneurs like Everyman Barbers’ founder Noel Gilronan is ready to leap on the opportunity. While this budding barber franchisor is now about to find his first franchisees in the sector, it’s clear there’s a great opportunity for male hair salons. But that wasn’t always the case. “Men [used to be] more of an afterthought, so you would go in and they would cut men’s hair but they only probably represented 15% [to] 20% of the business so [salons] didn’t really take it seriously,” Gilronan suggests. But things are changing as demand from the male market is expected to continue to increase over the next five years, according to a report about the Scottish sector by Business Gateway, the business support network. The report attributed the growing trend to men becoming increasingly more interested in grooming. Particularly, this emerging popularity was linked to UK hipsters taking special care of their beards. So while there had always been hair salons for women, Gilronan certainly had a point when he believed that there was a growing demand for more establishments for men. “There have never been as many barbershops,” he says. However, this emerging franchisor didn’t start off in the grooming industry. Instead, Gilronan began his career selling and distributing video games to all the major supermarkets around the UK. “I come from a selfemployment background [and] I ran that company from start to finish,” says Gilronan. Even though he enjoyed doing this, after 15 years Gilronan decided to find a new venture that would enable him to develop his proven knack for business leadership. This led him to look at franchise opportunities. After finding a barber franchise that suited his management role, he decided to take the plunge and become a franchisee. Unfortunately, this adventure didn’t go down the way he wanted. Gilronan found himself clashing with the franchisor as he didn’t agree about the direction the company was going. Moreover, he felt the shops were old and tired-looking. Eventually, Gilronan decided to cut ties with the franchisor. Even though he believes franchising is a good choice, Gilronan says it

If you can find the right type of franchisee this is a great business to be involved in very much depends on finding the right franchisor. “If you’re with the wrong company [franchising is] not particularly good,” he explains. The experience wouldn’t hold him back for long though as he decided to launch his own barbershop and bootstrap the Birmingham business with his own savings. Despite his old franchisor leaving him with a bad aftertaste, it did have one advantage – it meant he knew exactly what he was up against and gave him the chance to do it right. “We wanted to offer men something that women have always had: nice salons in city centres with great services, great offerings all over, things like free wifi and cameras to see if we’re busy and appointments or walk-ins – whatever they wanted,” Gilronan continues. Still, building his own business up from nothing turned out to be harder than expected. “Trying to set up a brand and attract people is quite difficult,” Gilronan says. This was particularly challenging given the slew of other brands in the market. While it was great that the sector was expanding, having to compete with chains like Supercuts, Jacks of London, Headcase Barbers, Francesco Group and MR. Barbers meant Gilronan was forced to take extra care to stand out. As part of this push, he began to offer clients cold drinks, beers, whiskeys and coffees. He also ensured the barbers offered exceptional services. “We aim to be the best in every department,” he adds. “We’re not a backstreet barbers we’re far from it Everyman is a brand in itself.”

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Everyman barbers

Key to ensuring that’s the case, Gilronan and his team take their time when hiring new barbers. “You never know because people can [interview well and] they can do great face tests but it will take two or three weeks to see if they will fit in amongst the team,” he explains. This means it’s not just about aspiring barbers’ skills with the scissors that ensure whether or not they have what it takes to be successful in this cutthroat business – they also have to demonstrate great customer service and the right personality for the job. “We have a rule that we don’t employ idiots,” he jokes. Although, this is hardly a laughing matter as his eye for detail has seen Everyman Barbers successfully open eight company-owned stores across the UK. And now that he’s viewing further expansion, he believes franchising is the way forward. “If you can find the right type of franchisee this is a great business to be involved in,” Gilronan says. His own franchisee experience and taking a lot of advice from people in different industries helped him to create a franchise model that works for his business. “It’s a very straightforward, simple yet comprehensive franchise agreement,” he says. “We don’t just have a book like a lot of franchisees do and just say ‘That’s how you do it, follow that method.’” Despite his eagerness to grow the brand, Gilronan is only looking for the cream of the crop to join his enterprise as

franchisees. “I’m looking for someone like myself ten years ago, someone who wants it [that’s] willing to put the hours in,” Gilronan says. While a successful candidate doesn’t have to be a barber, they do need a certain amount of business accumen. Moreover, they have to be eager to work and, as Gilronan puts it, “if they just want to come in and sit in an office this isn’t for them.” Even though Everyman Barbers hasn’t signed up any franchisees yet, it doesn’t mean the business isn’t growing. Combined with his plans to open up two more companyowned stores in the next year and hopefully find some franchisees, Gilronan aims to eventually have a store in every major city in the UK. “We’re also looking into opening up our own academy” he says. And those are just the plans in the pipeline he’s able to share at the moment. One thing seems certain, his barbers won’t be putting down their scissors anytime soon.

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WE ARE DIFFERENT No franchise fee or any other fees at all Supporting Local Childrens Charities We boast that our products are better than others in this field Our packaging has been designed to attract and sell

0800 1699 077 Email:info@snakappeal.com Website: www.snakappeal.co.uk/Franchise

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Snak Appeal has full time franchise opportunities available in several areas of the UK and Europe. This would suit either a single person or a couple wishing to build their own successful business with minimum initial outlay and NO FRANCHISE FEE. The area allocated is large enough to create two separate good sized rounds. You will be working in an exclusive area LOCAL TO YOU and supporting LOCAL children with an achievable gross income of at least £30k in the UK, more for Europe due to the Euro. There are very few expenses incurred with this franchise.

Benefits include: • Minimal outlay Own business Flexible hours Ongoing support. • No Franchise fee. You pay for stock and display boxes only. • We buy back all stock (for same price) if for any reason you cannot or do not want to continue. • No renewal fees or fees of any kind. • We invite you to visit the charity before you start so you can see the great work they do and to verify for yourself the donations we give them. • UK investment needed is less than £3,000 inclusive of VAT (for stock and display boxes). • No minimum contract, quit any time you want. • Our sweets are of a very high quality with a larger variety than those of our competitors. • Your sales will be boosted by the appeal of supporting LOCAL children. • The hours are very flexible while achieving a gross income of at least £30k once established. • Your territory will be large enough to create two rounds, doubling income for a couple.

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ADVERTISING FEATURE

Anytime fitness rebrands to shift focus from convenience to coaching Defining the UK brand from its US roots, Britian’s second biggest gym provider is giving its clubs a facelift in line with new Let’s Make Healthy Happen strapline

nytime Fitness, the UK’s leading fitness franchise, has announced a rebrand as it switches its positioning from convenience to coaching. In a prosperous 2018 that saw Anytime Fitness become the UK’s second largest private health club provider, surpassing the 150-club milestone, 2019 marks another positive chapter for the business. Following an in-depth member survey, franchisee research and national focus groups, Anytime Fitness has reacted to changing consumer needs within the fitness industry. While convenience of its 24/7 clubs remains a significant joining factor for its over 160,000 UK members, the research found members stay for the overall experience and supportive community atmosphere the brand promotes within its clubs. This has resulted in a new positioning statement and logo, encompassing a Let’s Make Healthy Happen strapline and complimented by a sleeker, modernised brand design. The refresh also sees the launch of a range of supporting straplines which highlight the clubs’ key USPs, including community-focused, a welcoming atmosphere, affordability, quality and support. “This rebrand is a significant milestone for Anytime Fitness as we continue to establish our place in the UK fitness market,” says Caroline Atkins, head of marketing at Anytime Fitness UK. “We wanted to define the UK brand from its US roots and highlight our unique selling points to differentiate ourselves from our competitors. For while we share the 24/7 convenience of other gyms, that’s where the similarities end. “During our research we found that while members join for convenience, they stay due to the welcoming, community environment that our franchisees have created and it’s hugely significant for us to embrace this. We have a number of exciting member engagement campaigns to come in 2019 as we aim to 78 elitefranchise | February 2019

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expand our network to 200 clubs by the end of the year.” In line with the brand’s evolved look and feel, all new clubs will feature a new Gen 2 layout to incorporate a fresh and modernised atmosphere. The clubs will be split into various training zones with an open-plan layout, providing a welcoming and contemporary environment for its members. As part of a wider global strategy, the design changes are in response to the soaring popularity of functional training, a type of training that increases flexibility, co-ordination, balance and posture using a range of equipment associated with daily activities. The new layout also allows franchisees to provide a club-in-club style offering, where a broad range of training preferences can be accommodated for. Additionally, it will enhance the product Anytime Fitness provides to today’s fitness consumers and drive down fit-out costs, contributing to a more profitable business. “We’re thrilled to be driving change in the industry and our exciting new roll-out represents a huge step forward for the brand,” says Stuart Broster, CEO of Anytime Fitness UK. “The needs of fitness consumers continue to evolve and the new layout will allow current and prospective franchisees to provide members with highly-equipped, modern training facilities. The brand has put members at the heart of the new design proposition, continuing to create welcoming facilities with inclusive and non-intimidating atmospheres.” The first UK club to open with the new layout is in Croxley Green, Hertfordshire. The two-floor 7,000 sq ft site rests in the heart of the thriving Croxley Business Park and aims to establish itself as a class-leading facility in the area for both the wider community and near-2,000 office workers within the park. Anytime Fitness has also introduced new products to engage its members, including Anytime Prime, a bespoke membership tailored to over 55s and Anytime Coaching, an

app-based personal training solution to provide remote support and advice to its members when they’re away from an Anytime Fitness club. All are designed to provide franchisees with the opportunity for more bespoke offerings to their members and increase the amount of member touchpoints. After all, consistently engaging with members is an important objective for Anytime Fitness and franchisees are encouraged to adopt these new products and offer them to their members. Want to join the Anytime Fitness family? Prospective franchisees can benefit from a very attractive fixed franchise fee and a proven model with a UK success rate of 97%. With comprehensive training and customised ongoing support from dedicated franchise consultants, it’s easy to see why 60% of franchisees have gone on to own another club. To find out more, visit www.anytimefitness.co.uk/elite

February 2019 | elitefranchise

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Work for yourself , profit with us Camile is a group of healthy online Thai delivery restaurants, growing strongly in London, serving food made with the freshest ingredients. Every dish is cooked to order and delivered to our guests within 30 minutes. We’re looking for some London based entrepreneurs with a keen interest in this market and are looking to start their own business. - best restaurant turnover €35k+ in Ireland, £20k in UK - minimum personal investment £100k (total £200k+) - hands on operators who are keen to grow - relevant management experience

email us today at franchise@camile.co.uk camile.co.uk/franchising Joe Canning - Camile Franchisee

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Brexit marketing

Uncertainty will bring

opportunities

as well as challenges By Paul Stafford, head of communications, Chantry

Brexit will cause a lot of uncertainty. And how you manage your franchise recruitment efforts in the face of it will determine your future. So get it right

o borrow from Plato: â&#x20AC;&#x153;Strange times are these in which we live.â&#x20AC;? With media and government paralysed by Brexit, high streets in turmoil and markets and UK plc battling with uncertainty, evidence is showing that we, the great British public, are hunkering down somewhat for the winter ahead and, possibly, beyond. Property and cars are the common major purchases most aligned with franchises in terms of expense and importance. Domestic car production fell by nearly one-fifth in November compared with a year earlier, with output for the first 11 months of 2018 down by more than 8% against 2017 numbers as demand slumped. Meanwhile in the housing market, industry surveys have revealed agents have a record low average number of properties for sale on their books â&#x20AC;&#x201C; the inexorable rise in prices in London and the south-east has even been extinguished, according to most analysts. So where does this leave franchising? Amid the wider slowdown of the economy as businesses grapple with the conundrum of Brexit, franchising once more finds itself something of a beacon of light. The latest research into the health of the sector by

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Brexit marketing

the British Franchise Association and NatWest painted rosy headline figures, with growth of more than 14% in the last three years and franchising now responsible for a chunky £17bn slice of the UK’s economic production. While those figures are more than healthy, that backdrop of economic uncertainty cannot help but have an impact on what comes next for our buoyant sector. Back to basics With consumers reigning in spending on big ticket items and a pervading air of “what happens next” around Brexit, it’s more imperative than ever that the three marketing basics are at the forefront of the minds of those responsible for generating enquiries. As a reminder, they are figuring out who your audience is, what messages they need to hear and where they’ll see, hear and read those messages. The first point is where franchise marketing strategy begins and needs no further elaboration here. The second point is going to take on even greater significance as events unfold in the lead up to Brexit Day on Friday March 29 and

beyond. What you’re saying about your franchise cannot simply revolve around you – it must speak to your prospects’ thinking. For many people right now that’s going to include looking for some degree of certainty in these uncertain times. Fortunately, that’s an area in which franchising excels, proving so in difficult times before, notably following the financial crash a decade ago. Because in periods of uncertainty, there lies opportunity for franchisors with an exceptional business model and the adaptability to hone their messages. If the economy does struggle after we leave the EU and jobs are shed, then more people hungry for their next move become receptive to the attractions of franchising. The third point is, of course, the holy grail for all franchise marketeers and if you’re looking to capitalise on any Brexit-related opportunities – or simply to kickstart your lead generation after a quiet year – then you’ll almost certainly need to test some new channels before determining which can deliver the best results for your business. There are some interesting new approaches which have crossed over into franchising from

abroad or from other sectors and now could be the right time to trial them. Undoubtedly, it’s going to be a testing period for franchise recruitment. Franchisors who are agile, adaptable and can evidence strong success, backed by personal stories of their franchisees, will continue to draw interest. Others are sure to experience network stagnation to varying degrees. Finding new ways to engage an audience is going to be an important challenge. And for brands most affected by the economic weather elsewhere, it’s going to be imperative to review messaging regularly based on information, both anecdotal from prospects and numerical from data analysis. Franchising has the power to truly transform lives for the better and remains within reach of almost anyone with the determination to succeed in business. It’s up to all of us in the sector to ensure that message hits home, while the wailing and gnashing of Brexit continues to drown out most other noise in the media and the minds of the UK public. It’s no easy feat – but it’s an essential mission if franchising is to continue to rise and grow that sector-wide turnover figure towards the milestone of £20bn.

February 2019 | elitefranchise

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ADVERTISING FEATURE

Putting family first with a DE Photo franchise Founder of Britain’s biggest sports and event photography franchise, Mike Moore, explains why family-run franchises fit DE Photo like a glove

here didn’t appear to be any such service in the UK at the time, so Mike Moore founded DE Photo to fill the void. It captures the best images at all kinds of children’s events on the day and seamlessly prints them on-site, so parents can take photos away with them there and then. It was certainly a eureka moment for Mike. Back in those early days at the ripe age of nine, Mike’s young son Olly always wanted to be with his dad at every event and over time, became quite the expert in serving customers and printing their photos. This father-son combination is still present today and now at 26, Olly is the franchise branch support manager working from head office. Pronouncing a true family business, Mike’s wife Lisa has also been the company’s customer services manager for the last 12 years. In fact, franchisees have even caught on to the familial trend. “Most of our franchisees work as a family unit, with many wives, sons, daughters, nieces and nephews all enjoying the DE Photo lifestyle,” says Mike. Such a familyorientated atmosphere certainly makes

DE Photo uniquely appealing. As the number of franchisees grew, so did the variety of events they attended. Today, DE Photo covers an amazing 50 different types of kids sporting club events including junior football, martial arts, dance, gymnastics, swimming, rugby and cheerleading. That’s without mentioning school sports and events, Santa’s grottos, retail promotions – including several so far at Harrods – corporate and personal events, dinner dances and award ceremonies all with photos printed, framed and sold on site. What’s more, the DE Photo service is provided free of charge to all kinds of events since so much income is generated from photo sales, making DE Photo a no-brainer for event organisers to use. But franchisees are by no means expected to be photography pros when starting out. There’s an intensive series of initial training sessions where all franchisees are taught about running a successful team and making the most of the latest top-end professional cameras and equipment. This means a keen interest

in photography is certainly an asset but no prior experience is essential. Once they’re ready, making business is a breeze. Franchisees and their freelance photographers often take between 800 and 2,000 photos at an event, from which customers select their favourites from thumbnail prints displayed in age groups outside the high profile DE Photo event vehicle. Customers then get to choose a number of different formats on a large high definition screen before the final images are sent to print. Such fast production and service methods are central to the franchise, so vans are decked out with a number of printers operating simultaneously so customers get served within a couple of minutes from placing their order. Photos from all events are also available to view and buy on DE Photo’s superb website www.dephoto.biz, where they remain indefinitely. On top of all this, there’s lots in store for the franchise’s future. For instance, DE Photo has recently launched a new franchise add-on brand named MySchool.Photos, letting franchisees

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easily tap into the wider school market. Moreover, this additional franchise brand is free of charge to new DE Photo franchisees. Don’t just take our word for it DE Photo has thousands of client testimonials viewable on their website http://dephoto.biz/ customer-service/ClientFeedback. aspx. And in addition to that, its franchisees are never shy about divulging their experiences with the brand either: David May “I started as a DE photo franchisee in February 2005 and have not looked back. The back-up from the company is everything they said it would be. It is a fantastic way of life, being involved with many sports and events – it is certainly better than working.”

Clive Carruthers “The DE Photo system is tried and tested and the franchise has successfully evolved over the years to become the UK’s number one event photography business. Franchisees don’t have to sell anything – the product does that all by itself.”

I love meeting people and telling them I love my job.” View DE Photo’s full franchise information brochure here: http://www.dephoto.biz

Lilya Jones “Working for myself is enjoyable as I have such fantastic support from DE Photo, everything is made easy. In fact, I’ve been with them since 2008 – doesn’t time fly when you’re having fun?” Chris Coe “After many years I can honestly say it just gets better each year. I genuinely look forward to every day. It is a fantastic opportunity for anyone willing to put in the effort and time and not before long, reap the rewards. February 2019 | elitefranchise

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“I was initially attracted by the idea of helping people - at home - because I’ve witnessed first-hand, the sadness caused when a person has to leave their home due to frailty. Promedica24 offers a solution which I’m proud to be a part of and I’m delighted that I can personally make a difference.” Mark Muller, Franchisee, New Forest.

Invest in change

What we look for in you

Thanks to our unique business structure, our franchise

Our Franchise Partners come from all walks of life

fee is just £20,000 (+vat). The franchise package

but perhaps surprisingly, you don’t need to have

includes everything you need to get your business up

a background in live-in care. You will work with

and running:

Promedica’s operations and other key personnel as one

Dedicated Franchise Development Manager Exclusive, protected territory

team to grow your business together. You will be:

Comprehensive training in the UK and Poland

Passionate about changing the face and future of care

Tailored marketing and PR support

A natural networker

Administration support

Sales driven

With links to major UK banks, we may be able to help you secure funding. Low level of working capital required to get started.

Sounds like you? If so, then we want to hear from you!

CALL us to talk to our National Franchise Acquistion Manager on: 01923 381 074 VISIT OUR WEBSITE for more information: www.franchise.promedica24.co.uk EMAIL us to get in touch: franchise@promedica24.co.uk

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Favouritism

Playing

favourites By ERic Johansson

While it’s understandable you may get along better with some employees, favouritism in the workplace can be detrimental to your franchise

he poetically inclined may state that the strongest friendships are forged in the fires of battle – whether literal or figurative ones. Overcoming adversity as a team brings people closer together. This can certainly be true in small, tight-knit startups where the founding team and the first group of employees work together to ensure the survival of the business. It can even be argued that these intimate relationships with co-workers and employers are what enable the business to scale. However, as the company grows, franchisors and franchisees face a huge risk if they keep putting some staff ahead of others. Indeed, it can become the poisoned chalice grinding the growth of your business to a halt. “Favouritism in the workplace can lead to toxic relationships borne out of resentment and jealousy,” warns Dawn Smedley, appreciateologist at O.C. Tanner Europe, the employee recognition and engagement expert. Of course, no one is suggesting all friendships in the workplace are detrimental or that camaraderie should be discouraged. “Some people

There can be many threats to your business from favouritism Sue Tumelty, The HR Dept

genuinely click better with each other than with others due to personal backgrounds, beliefs, politics [and] all that sort of stuff,” argues Nigel Toplis, managing director at multibrand franchisor The Bardon Group. “It’s not unusual [to be tempted] to navigate to people with similar views. I don’t see it as being necessarily Machiavellian. I think it’s natural human behaviour.” Yet, natural as these inclinations may be, picking people for tasks or promotions due to your personal preferences rather than their professional acumen can end up damaging your business. “You have to ask yourself regularly why you’re doing certain things,” says Toplis. Similarly, some franchisors and franchisees may be tempted to treat

certain personnel better due to their performance or the departments they work with. “In many businesses the sales team is put on a pedestal when in fact without involvement from other departments – such as marketing and HR – the same success [wouldn’t] be possible,” suggests Bryony Edwards, director at Go Find Me, the online recruitment portal. “Everyone plays a role in the success of the business and [it’s] important that staff feel this is true.” If they don’t, it could risk demotivating staff. “Favouritism can be incredibly detrimental to the morale and productivity of a workplace, leading to a lack of motivation and even resentment between colleagues,” she argues. That’s why, normal and understandable as it might be, franchisors and franchisees are advised to avoid playing favourites.“Of course, we [all] want to help our friends

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Favouritism

and family through life,” remarks Sue Tumelty, founder of The HR Dept, the HR franchise. “However, it can be extremely damaging to the culture of an organisation if fair and transparent processes aren’t in place for the treatment of people.” From nepotism where executives promote relatives in a Donald Trump-esque manner to their sexual partners receiving preferential treatment due to their relationship, there are many ways it can manifest. But no matter the circumstances, treating people differently because of who they are and not their professional chops is fraught with risks. “There can be many threats to your business from favouritism,” she warns. While the people who enjoy preferential treatment surely delight in the opportunities offered to them, others

– disability, gender reassignment, age, sex, sexual orientation, marriage or civil partnership, pregnancy and maternity, race and religion or belief – and suggest that there were an underlying reason why the employer treated them worse than others, they could have a good claim to bring to the tribunal. Given the risks facing employers prone to favouritism, it’s clear franchisees and franchisors must remain vigilant and avoid it. The first step is to recognise it. “Leaders need to be mindful of their interactions moving forward, making sure no one in the team is feeling left out,” advises Smedley. This means being honest and asking themselves if they’re spending too much time with certain employees, pick them for high-status projects, ask them for counsel and if the lines

leave the company, hearing what could’ve been improved. She has reasons for believing it. Based on a survey of more than 14,000 professionals across 12 countries, O.C. Tanner’s 2018 Culture Report found that continuous performance management leads to employees being 62% more likely to feel their performance is fairly assessed at their organisation and 36% more likely to trust their leader. “[So] this is a crucial tool to for avoiding favouritism,” she suggests. As part of this push, franchises could set up policies to ensure everyone is treated equally. And these policies should snap into action well before people are even employed. “As well as the job description, the recruitment process should incorporate a clear person specification, detailing the

Favouritism in the workplace can lead to toxic relationships borne out of resentment and jealousy Dawn Smedley, O.C. Tanner Europe

may look more negatively at it. “When staff can see unfair and unjustifiable behaviours by managers, it leads to a very demotivated workforce and productivity drops,” suggests Tumelty. And that’s when it could wreak havoc on your employee turnover. “Ultimately, this leads to good staff leaving,” she says. Franchisors and franchisees shouldn’t avoid favouritism only because of the risk of constantly having to source new talent but also due to the legal price. “After costly higher turnover of staff and demotivated staff, the biggest risk is being taken to an employment tribunal for discrimination,” explains Tumelty. Indeed if a discouraged employee can point at the protected characteristics in the Equality Act 2010

between friendships and professional relationships are blurred. “If the answer is yes to some or all of these questions, then it’s likely that favouritism is at play,” she says. If you’ve caught yourself in the act, there are fortunately ways to amend it to ensure the company embraces inclusivity and transparency. “Leaders need to be encouraged to listen to their employees and get to know them on a personal level so that they can include them in things that matter the most,” argues Smedley. “Companies must also foster an environment of open communication.” This doesn’t just include being open to employee feedback and transparently talking about staff performance but also to create exit interviews when workers

knowledge, experience and skills needed for the role,” says Tumelty. “All candidates must meet the specification to be interviewed. In promotion, carrying out regular, evidence-based performance appraisals will help with decisions.” Ultimately, avoiding favouritism will benefit your company. “If you want to run a good business, then businesses are built on trust and they’re built on respect,” says Toplis. “They’re built on a common goal and on relationships.” And as in any marriage, honesty, transparency and being fair will always ensure a more long-lasting union. “[If] you do that and you council with people then you can hopefully keep the negative consequences of favouritism outside of your business,” he concludes. February 2019 | elitefranchise

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ADVERTISING FEATURE

Life in the fast lane Richard Bradshaw wanted a new start following the 2008 recession. Fortunately, after relocating back to Britain from the States he found a franchise that is utilising his management experience and helping him achieve his ambitions

ichard Bradshaw worked for many years in Florida’s hospitality industry as the owner of two successful hotels. However, following negative impacts of the global financial downturn and the Gulf of Mexico oil spill, he took a fresh look at his longterm plans and decided the time was right to return to Britain. And he’s never looked back since, given that’s where he found Driver Hire. Richard came across Driver Hire at a number of franchise shows and was quickly drawn to it after seeing recruitment as a stable business model with plenty of potential to increase sales. But as part of his due diligence before investing, he made sure to visit Driver Hire’s head office and meet support staff, as well as spend time with franchisees in their own offices. “I’d looked at several different franchise options but the high turnover, earnings potential, clear trading areas, stability and integrity of Driver Hire won me over,” Richard says. “Plus Driver Hire is a management franchise and not a capital-intensive business, which means I don’t have to tie up large amounts of working capital in stock. This helps generate higher levels of profitability.” And he soon found even more to whet his appetite. Multi-award winning Driver Hire is a five-times winner at the bfa HSBC franchisor of the year awards and has been franchising since 1987. It sees franchisees run a recruitment business within their own postcode-defined territory and help local companies by primarily providing temporary logistics staff. “At any one time I have a pool of over 125 drivers supplying around 30 different clients each week, ranging from local businesses to major national brands,” Richard describes. “With an established customer base to begin with I got off to a flying start. And thanks to a mix of hard work plus ongoing support from Driver Hire’s head office

team, I’ve grown the business significantly. Not bad for a franchisee who had no previous experience of either recruitment or road transport.” Stand out from the crowd Richard knows exactly why being a Driver Hire franchise makes his business unique. “None of my local competitors are franchised and I firmly believe that it gives me an edge over them. They are mostly managed offices or one-man bands,” he says. “My clients benefit from dealing with a local owner-operated business supported by a nationwide network. My personal investment, in terms of both time and money, also ensures they get a service that other agencies find hard to match. It’s about personal care of both my clients and drivers and developing long-term relationships with both.”

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increased turnover by 48% and passed the £1m revenue milestone. This initial boom continued into his second year when, thanks to a blend of targeted effort and outstanding customer service, turnover climbed even further. “When I was considering a franchise back in 2013, another reason behind my decision to buy Driver Hire Guildford was that, even as an established business, I still felt there was huge untapped potential in the area,” Richard recalls. “I think I was right – we’re currently on course for our third record year.” Of course, turnover is only one part of a business’ success story. Alongside the challenge of being your own boss, the key attraction for entrepreneurs is the potential to make profit – and Richard can vouch for that too. His franchise was in profit in year one and continually grew by more than 125% over the next two years. As a result, he was able to expand his team and keep on winning new customers. Live long and prosper Richard believes the consistent revenue growth he’s achieved so far demonstrates his business is on very solid ground. “If we continue to deliver the same level of service to our clients – and attract new ones – I firmly believe we will continue to grow,” he attests. This is backed up by Driver Hire’s own network figures. In 2017/18, for example, the brand delivered its fifth consecutive record-breaking year overall, with the average full-year turnover for a Driver Hire franchise single unit rising to more than £1.1m – three times the national franchise average of £400k.

Start your engines The entry-level investment for a Driver Hire startup opportunity is from £35,000. The cost of a resale will vary according to the profitability and trading history of the individual business, ranging between £40,000 and £500,000. And as a Driver Hire franchisee, you’ll be aiming to achieve a net profit of over £130,000 per annum. Never be afraid to ask Still need convincing? Richard has some advice: “If you don’t know what questions to ask, find someone who knows what to ask on your behalf and seek specialist advice – you need to research exactly what you think you are buying. Given the choice, I’d certainly do it again. With franchising, I love being my own boss and being part of a recognised brand.” Recruitment – B2B Management franchise www.driverhirefranchise.co.uk george.pomfret@driverhire.co.uk Call George Pomfret on: 07767 270 077

New to the industry? No problem Potential Driver Hire franchisees don’t necessarily need any previous experience in recruitment or the transport sector. That’s because their two to six week foundation training and ongoing franchise support programme teaches everything they need to know. Naturally, the support doesn’t end after this induction period either, thanks to a head office team with over 90 staff working in marketing, national accounts, IT, finance and training. What’s more, each franchisee is also allocated an area development manager. February 2019 | elitefranchise

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camile.co.uk/franchising Joe Canning - Camile Franchisee

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21/12/2018 14:09

SET UP YOUR OWN SUCCESSFUL SHOWROOM DĂŠcor Walls & Flooring are one of the leading distributors of PVC wall and ceiling panels and Luxury Vinyl Flooring (LVT) in the UK. Our products provide homeowners and commercial clients with an attractive and cost-effective way to update their walls and flooring offering a genuine alternative to bathroom tiles. Our panels are easy and quick to fit and hygienic, dispensing with the need for grout, and deliver a beautiful, low maintenance finish.

Commercial markets including hotels and restaurants, offices, clubs, gyms and sports venues Potential is enormous with limited competition Increased turnover by over 70% in last 24 months No previous sector experience is required Opportunity to open multiple showrooms in their exclusive territory

DECOR WALLS & FLOORING

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07557 900840

harry@decorwallsandflooring.co.uk

01/02/2019 19:32

ARE YOU LOOKING FOR A FRANCHISE OPPORTUNITY IN IRELAND OR SCOTLAND? Our recruitment franchise could be what you’re looking for Law Staff Legal Recruitment is an award-winning legal recruitment company situated in Cambridgeshire. Established in 2002 by Marcus Stevens, our Company Director, the business has grown over 16 years and now employs over 25 members of staff, ranging from experienced Recruitment Consultants to our exceptional Recruitment Assistants and Marketing Executives, including an excellent accounts team. We operate from our own bespoke database system, with over 25,000 registered candidates actively seeking new employment opportunities in the UK alone. We pride ourselves on our strong brand and commitment to excellent service, working with top tier ‘Magic Circle’ firms, through regional heavyweights to the smallest niche practices. Each one is awarded the same level of specialist attention to ensure we are recruiting the right person for the vacancy. Working collectively we ensure that we produce tailored campaigns catering for individual client’s needs. As we expand in 2018 we are looking for exceptional people to help build on our success, expanding our brand into Ireland and Scotland. Get in touch if you are ready for that next step in owning your own piece of this incredible business.

Why choose a Law Staff franchise? Low set up cost

Continual support

Fantastic earning potential

Experienced Training given

Start working from home!

Flexible working

W: www.law-staff.co.uk T: 01954 208062 E: psweeney@law-staff.co.uk template.indd 3

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RYAN TURNER

The

upstart

As Fun Fest’s first franchisee, Ryan Turner helped the franchisor define the franchise model of the business he’d worked with since his teens By ANGUS SHAW

yan Turner never set out to become the first franchisee of a children’s holiday franchise. Neither did he imagine himself ending up becoming a Fun Fest director. In fact, all he originally set out to do was to earn some extra money during his psychology studies at The Nottingham Trent University at the age of 17. “I actually started out working as a play assistant when it first set up in Solihull,” he recalls. But having gone on a journey that saw him become the head of the network’s Sutton branch, he has seen a side to the business many people don’t while playing a key role in the direction Fun Fest and its network of 18 clubs took. Even though he didn’t set out to make it his career, Turner found himself being promoted again and again – first from play assistant to play leader and then deputy manager of Fun Fest Solihull before becoming manager of the company’s second site in Sutton. This meant he got to know Sarah Beattie, founder and managing director of Fun Fest, quite well. “I was a part of the company and knew Sarah from the offset so that gave me the opportunities and contacts to work my way up as it grew,” Turner says. Having noticed how more parents were looking for holiday experiences for their children, it didn’t take Turner long after landing the promotion in Sutton to seek more direct ownership. “It was at that point where I said to Sarah ‘What are

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ryan turner

the opportunities in terms of taking this one on myself?’” he says. Franchising wasn’t at the tip of his tongue then but when Beattie came back with research showing it to be a great model for delegation, everything fell into place. “She knew someone who wrote a book actually in the sector and got him along [to provide] some inside knowledge and a bit of expertise and said ‘Yeah, basically, we’re looking at you [to become] our first franchisee,’” Turner remembers. Although he peeked at alternatives, Turner “never seriously considered going elsewhere” and became Fun Fest’s first franchisee at the age of 25 in 2014. While Fun Fest’s franchisor had done some research before transforming the business into a franchise, Turner was very much a guinea pig testing how it would run. “[We] were creating [a lot of documents] as we went along because we were problem-solving and recognising what we needed,” he says. From rental agreements to operations manuals, Turner was at the forefront with his franchisor when hashing out the essentials. His experience also meant he was perfectly placed to help create the training for future franchisees. “I had more experience than anyone else because I grew up with Fun Fest from

the first day it started,” he says. “Now, we put on website training and Ofsted training to grow the franchisees which were all things I knew as part of the role before I started.” Today, that makes Turner the network’s go-to for website training. The foundations were laid for Turner and Fun Fest to burst onto the franchising scene. “It was an immediate success,” he recalls of the opening day of his franchise. It goes without saying Turner found marketing the business a breeze. It certainly helped that the franchise was ideally placed. “It was in a great area with great schools that really had a massive demand for the product and therefore was a good success from the off,” Turner says. But Turner wasn’t the only one with his finger on the pulse. “Sarah is very selfconscious and very protective of Fun Fest as her creation, her baby, and is very wary of people taking that on and I think she feels quite responsible for it,” he explains. It’s something Turner’s grateful for as it’s meant he’s had the franchisor’s support from the beginning. “It felt there was a real warmth and community of franchisors and

[We] were creating [a lot of documents] as we went along because we were problem-solving and recognising what we needed

people around to help me get prepared for things like the Ofsted process, for example, or when unusual queries came up from customers,” he says. “They’re always willing to help which was really comforting, especially as a young and inexperienced franchisee.” Having added opening a second club in the same Sutton territory, acquiring the title of director and producing the highest franchisee turnover to his list of Fun Fest accomplishments, Turner is definitely happy about becoming a play assistant all those years ago as it led him to his current position within the network. “I think [for] a lot of people, especially at that young age, their lives are often moulded around a career path, around having to work very hard almost always but within quite strict parameters,” he opines. “Becoming a franchisee gives you so much more independence.” And there’s room for even more excitement for Turner, as he envisages the fresh young bucks from Fun Fest’s expanding network may one day give him a run for his money. “I like the competition,” he concludes. “I think it’s healthy. So now with all these new very good, very adept franchisees coming on board, I feel the need to try and up my game further.” February 2019 | elitefranchise

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COULD YOU OWN A FIRST CLASS L At First Class Learning, we believe that no child should be left behind. We aim to develop a child’s knowledge and understanding, providing them with a solid foundation in maths and English, relevant to their current studies and future goals. Whatever a child’s ability - whether they’re aiming high or need a little bit of extra help - we want to make sure that THEY COUNT. We know that in today’s increasingly competitive world, a winning mindset can make all the difference. Unlike many other after-school tuition centres, our courses have been designed to align with the current National Curriculum. With an increasing number of schools using our materials, you can be confident your child’s work is relevant to their studies and their learning needs.

LEARNING FRANCHISE? Joining the UK’s fastest growing after - school tuition franchise includes: • • • • • •

Comprehensive Training and ongoing support Low start - up costs Your own protected online space Proven automated marketing A proven and profitable business model Quality, tried and tested learning materials

We are the fastest growing UK-based tuition franchise with over 270 centres nationwide.

hello@firstclasslearning.co.uk www.firstclasslearning.co.uk

0800 458 3797

ADVERTISING FEATURE

Cafe2U’s ten commandments After being hailed as one of Britain’s top 50 franchises and leading mobile coffee franchise, Cafe2U reveals its ten ingredients to brewing such success

hrough commitment to the highest standards in customer service and product, Cafe2U looks to continue its growth in the coming years, keeping customers and franchise partners happy along the way. Its growing network of almost 100 vans serves thousands of customers every single day in non-traditional locations all over the UK. From office parks and industrial estates to community and sporting events, Cafe2U is ready to serve. Cafe2U has recently been listed as one of the UK’s Top 50 franchises and is the leading mobile coffee franchise, according to Elite Franchise Magazine’s annual list. And here are ten reasons why: Our values We take great pride and satisfaction in delivering consistent high-quality coffee, food and customer experiences. Our values are very important to us and we believe they are why we have been successful over the years. Namely, we recruit, train and support franchisees to the utmost of our ability and care about our customers, our people, our suppliers and the planet. Our coffee Coffee is at the heart of our business. Our blend is multiaward winning and delivers an exceptional customer experience every time. We combine beans from Brazil, Honduras and Ethiopia to create a full-bodied flavour profile with chocolatey, nutty tones. Perfect in all styles of coffee, you can be sure to offer customers a consistent taste whenever they come and visit a Cafe2U mobile café.

Our farmers Farmers and growers are vital to our business and we do our utmost to preserve our relationship with them. For instance, we only use carefully selected importers and 100% traceable, grade one beans from micro-lots. Our baristas Baristas are the face of our company and are passionate about delivering an excellent experience. That’s why we train each and every one of our franchisees and their employees to weigh our coffee to one-tenth of a gram out of the grinder and time each shot to the second, ensuring a perfect serve every time.

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Our drinks Drinks are the cornerstone of our mobile cafés and every one we curate is expertly crafted by our highly trained baristas. Whether your customers choose a flat white, cappuccino, hot chocolate or flat leaf tea, you can be confident you’re offering something delightful from our extensive selection to suit every taste. Our service We make some damn good coffee but what’s even better than that? Damn good coffee that comes directly to the customers. We provide our services to them whether they need us for an event or at their place of work. We can guarantee that any event they host is taken to the next level with our range of award-winning coffee.

available across the country, now is the time to start your own successful business with us. You’ll benefit from all the above – plus more – and with our proven track record in successful business launches, you’ll soon be on your way to profitable ownership.

Visit www.cafe2u.co.uk/franchise-opportunities or Call 07767 000005 for more information on our franchise opportunities

Our training Each Cafe2U franchisee coming on board receives a comprehensive four-week training package at the Cafe2U Academy in Yorkshire. It’s proven to propel a new franchisee to a level that would otherwise take at least three months to achieve, both in skills and revenue. Our ongoing support and coaching The assistance and coaching we provide as a franchisor is as important and valuable as the initial training, designed to suit your needs at different times of your franchise journey. Through a system of phone calls, visits, operational updates and opportunities to meet other franchisees you really are in business for yourself, not by yourself. We are there to help as much as possible. The thriving industry Choosing Cafe2U as a franchise is an easy choice: the coffee industry is currently booming and now worth more than £9.6bn in the UK. What’s more, it’s growing. Cafe2U knows that well as it’s been providing opportunities for small business entrepreneurs to profit from its explosive growth. For instance, more than 250 people are now running their own successful Cafe2U business. Your return on investment Investing in Cafe2U is as exciting as our coffee having a typical gross profit between 65% and 75%. Namely, we provide you with the tools to calculate your own earning potential and the model is built around a Monday to Friday working week, with revenue from events and weekend activities bringing in extra income. These are the key reasons Cafe2U has been named Britain’s number one mobile franchise. With opportunities currently February 2019 | elitefranchise

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ADVERTISING FEATURE

Shaking up the world of fashion While many retailers deal in fast-fashion, Suit the City’s deep-seated ethical principles have seen the business thrive

uit the City are proud of their ethics because for the last 12 years, they’ve been taking a completely new approach to fashion. Instead of selling the fast-fashion many retailers dish out, Suit the City sticks to its principles and puts clients first with bespoke tailoring. Above all, the franchise puts superior quality and a five-star service at the centre of its business, earning a loyal client base of both men and women. “Our mission has always been to make real clothes for real people,” explains Sallie Belton, technical director at Suit the City. “When we did our initial research back in 2006, the consensus was that most people were struggling to find clothes that they liked, fitted them properly and were well made. So we set out to solve their problems.” For starters, every garment is madeto-measure by expert tailors in a European factory. The company uses the latest production technology and Savile Row cloth to ensure a good fit and wide choice of bespoke details for the client. Moreover, the company’s always sourced from ethical suppliers including Holland & Sherry of Savile

Row and several other UK weavers. This all gives the company a major USP with clients who care about environmental and ethical issues, whilst wanting anything from a smart business look to casual wear. “I have always felt that there was a place for a company that cares about the environment in retailing,” says Carol Rawson, managing director of Suit the City. “We only make what we sell, every garment is unique and we make sure that every client is totally satisfied.” From a franchisee perspective there is no stock tying up cash and very

little waste. They can work from a small studio with low overheads and of course, there is no sewing – ever. What’s more, repeat business and referrals are expected. After all, loyal clients are what make business both fun and financially rewarding. In fact, we believe happy clients mean happy franchisees. Visit: www.suitfranchise.com Contact: 01494 880790

100 elitefranchise | FEBRuary 2019

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01/02/2019 19:49

Fresh Faces

taste Have a

By ERIC JOHansson

Enjoy our tasting menu of the most succulent new nibbles UK franchising has to offer

Now this is a really neat franchise opportunity. Launched in 2012, Haus Maids aims to become the UK’s home-cleaning franchise of choice. In fact, it’s already taken some exciting steps to realise the vision. Making a clean break from its original company-owned setup, Haus Maids opened its pilot franchise in January 2018 in Winchester. After one year, the first franchisee found herself with an improved work-life balance and a better income. Plenty more will have the chance to experience these results. Aiming to have 30 more franchisees in the next five years, Haus Maids offers an absolutely sparkling opportunity.

Need a kick in the backside to get your franchise journey going? Then this might be the franchise for you. American franchisor UFC GYM has just announced it’s opening its first two locations in the UK in April and that many more mixed martial art studios are set to open in the next few years. And you better take the franchisor’s word for it – since launching in 2009, the company has opened over 150 locations in more than 25 countries. A franchise with an internationally recognised appeal that enables you to tap into the budding boutique gym sector? What a knockout.

Open up your heart to LockFit. Founded in 2018, this franchisor is leveraging the fact there will always be a demand for good locksmiths. Citing the fact there were 785,000 incidents of domestic burglary and 214,433 incidents of nondomestic burglary in the UK in 2015, this franchise may be onto something. The franchisor already has one franchisee, three more in the pipeline and aims to cover the entire country by 2025. So signing up now as a franchisee could open the doors for a promising future.

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There ain’t no party like a Captain Fantastic party. Launched in September 2017, this children’s entertainment business already covers Bedfordshire, Berkshire, Buckinghamshire, Cambridgeshire, Essex, Hertfordshire, Kent and Surrey – relieving parents of all the stress of organising the events and to actually enjoy them. Now it’s looking for franchisees to help the business provide pirate, princess, science, superhero and many other birthday bashes for kids. So far Captain Fantastic has three franchises but that number is sure to grow as more parents are made aware of this fantastic offering.

The energy around this franchise is absolutely buzzing. Having originally opened in Australia in 1983, Just Cuts is now bringing its hairdressing services to the UK. The Oz chain has already opened two franchise-owned salons in Blighty. But don’t expect this business to fade into obscurity: the franchisor aims to launch ten more over 2019. Eventually, the leadership aims to open 450 stores across Britain. Given the global network already has 209 salons across Australia and New Zealand, it’s safe to say this opportunity is a cut above the rest. We’re certain no budding franchisees have to be grabbed by the short hairs to check out this opportunity.

Who would’ve thought kicking a ball against a wall could be the foundation of an international franchise opportunity? Well, Tim Worboys did. The founder of Walljam has created digital walls that players can kick and throw balls against and play a variety of games with. And it’s really taking off. Over the past year the company has gone global. The walls are now featured in the football club of the New York Red Bulls and was featured in the Real Madrid World of Football experience in the summer of 2018. It’s also available in many locations in Britain. Now the franchisor offers franchisees the chance to get in on the ground floor and have a ball.

Originally from the US,in-home care franchise Visiting Angels was launched in Britain in August 2017. Since then it’s spearheaded the launch of its UK pilot by ensuring the team has all the practical knowledge needed to make a success across the pond. The franchisor now has several potential franchisees going through the due diligence process, with the first of those aiming to open their doors by April. After that, Visiting Angels hopes to truly take flight in 2019 and have over ten franchisees by the end of the year. It aims to have between 50 and 60 ones in the next five years. Truly a heaven-sent chance to do some good.

It might be a featherweight franchise at the moment but BOx Studio has the makings of a true heavy hitter. Founded by husband and wife team Ainsley and Anne-Marie Neckles in 2016, the franchise offers customers a true boutique gym feel, intense boxing-inspired classes and personal training. While the franchisor hasn’t signed up any franchisees yet, BOx Studio aims to punch above its weight by covering the UK in the next five years and is even entertaining the idea of venturing into Europe. Clearly, it’s not throwing in the towel any time soon so aspiring franchisees without a glass jaw better check it out.

FEBRUARY 2019 | elitefranchise

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ADVERTISING FEATURE

Business planning and getting it right from the start of your journey There’s a very old saying in business that failing to plan is planning to fail – let the independent experts help you get it right

he planning process for a franchise is designed to get you thinking about it not only in its start-up phase but medium term, long term and even your eventual exit strategy. But business planning isn’t something you should just ask a consultant or franchisor to do for you. They or we can help with the numbers and general structure but it is the franchisee that needs to provide the key information, goals, drive and strategy to make the business actually work. Think of your plan like a business sat nav, which you can use to get from where you are now to where you want to be on your business journey and achieve your ultimate vision. Not only will it help you see what’s around the corner and avoid getting lost but it will stop you crashing out of control along the way. It also therefore makes sense to have the business equivalent of an MOT, say once a year, to ensure the business you’re driving is in the best possible condition and unlikely to break down before you reach your destination.

Now, that’s all well and good but, what should you therefore actually include in your business sat nav? Start with an explanation of what the franchise does, how it does it and then move on to the size and profile of your customer base. For example, what does your typical customer look like and approximately how many of them are there in your territory? Then describe how the market

looks. Is it growing or contracting? How is it affected by, say, political, environmental, legislative or technological issues? After that you can cover the competition. Think locally and nationally. How do they compare on service, price and so on and why is your brand better? This is also known as your USP or unique selling point. Next, detail what you’re going to do – your business goals – and how

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you’re going to do it, otherwise known as your strategy. Above all goals must be SMART, which stands for specific, measurable, achievable, realistic and time-based. This will give you by far the best chance of success. Finally, you need to ensure that what you’re proposing to do is going to actually be profitable. Going back to the car analogy again: is the journey worthwhile and most importantly, will you have enough working capital to see it through? In other words, is there sufficient petrol in your tank to ensure you don’t run out before reaching your destination? Remember: businesses quite simply go bust when they run out of money. The only way to check such likely profitability and sufficiency of working capital is to include within your business plan a full set of financial projections. There are three parts to this: One, the projected P&L which, as the acronym suggests, tells you whether you are likely to make a profit or loss. Two, the cashflow forecast. This details how much cash you will need each month in order to stay on course. And finally, your

projected balance sheet, which shows you in advance what your business will look like in terms of its assets and liabilities at the end of your journey. Furthermore, one of the best ways to complete your business plan is with a SWOT analysis – strengths, weaknesses, opportunities and threats. This lets you clearly identify and explain how you will take advantage of the strengths and opportunities of your business and then eliminate or guard against the weaknesses and threats. However, please note that if you intend to use your business plan to borrow money from a bank there will be a number of additional things you must add. This includes your CV and details of your personal financial position, including monthly income, an expenditure analysis and a personal asset and liability statement. Lastly, consider this: you can’t drive a car safely without driving lessons, so why would you try and drive a franchise before taking a course to understand your franchise’s own finance and accounts? Fortunately, Franchise Finance offers a wealth of

this kind of critical advice. In fact, here’s a sneak peek of some extra tips: One, measure and monitor your progress against your plan. I.e., undertake regular MOTs. Two, don’t be a busy fool – make sure the business you run is ultimately profitable. And finally, memorise these wise words: turnover is vanity, profit is sanity and cash is reality. Good luck on your business journey. Franchise Finance arrange finance for franchises, prepare business plans and run business and financial training courses and workshops through their Business Training Academy. They are affiliate members of the BFA and have a 95% success rate in raising finance for their clients. Contact them on 01844 355575 or by email at info@ franchisefinance.co.uk. For more details, visit www.franchisefinance.co.uk

February 2019 | elitefranchise

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INTRODUCING HITIO GYM

EUROPE’S MOST EXCITING HEALTH AND FITNESS CONCEPT

GYM AND COMBAT SPORTS FOR THE WHOLE FAMILY With 32 clubs already established in Norway, HITIO is now going international with opportunities for master and single site franchisees across the UK and Europe.

What makes HITIO different: Large customer base (any age from five years) Parents can train at the same facility and at the same time as their children Few members needed to be profitable Capitalising on the increased participation in combat sports in mainstream fitness

We’re taking HITIO international. Don’t miss out on being a part of it. To get started contact the team at: Andrew.rayes@hitio.com HitioDPS.indd 1

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First mover advantage Be one of the first franchisees to sign up and save a third on your franchise fee

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Franchises vs licences

What’s the difference between franchise agreements and licences? By Kate Legg, director and ceo, Komerse

Franchises and licences may look the same to the uninitiated but in business they’re very different animals

rose by any other name would smell as sweet but that’s not always the case with franchise agreements. Many different types of arrangements are called franchises without actually being, well, franchises. So this month we look at the spectrum of arrangements available, from a typical franchise agreement at one end of the scale to a simple licence at the other. For example, film franchises like Harry Potter and Star Wars are often referred to as franchises. But the agreements that allow the Harry Potter logo to be put on a notebook or for Star Wars’ branded pyjamas would be more akin to a licence than a franchise agreement. The first point to note is that a franchise is a contractual arrangement. There are a few contractual provisions which would be illegal in English law – for example clauses that

unfairly restrict competition or limit liability – but for the most part, parties are given the freedom to agree any contractual arrangements they wish. This means there’s no one size fits all and different franchise networks can tailor their contracts to reflect the needs of their specific business and industry. In a typical franchise arrangement, the franchise agreement is the cornerstone of the arrangement, closely supported by the operations manual. The franchisee will be granted the rights to use the name and brand but beyond that, the franchisee will be given a complete business system. The operations manual will set out detailed procedures for every day-to-day operation the business carries out, from recruiting and training staff to advertising, preparing new

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Franchises vs licences

client quotes, delivering goods and services, billing and getting paid. The franchise agreement will contain an obligation that the franchisees operate their business in accordance with and following the procedures set out in the operations manual. Moreover, the franchisee can expect a substantial level of initial and ongoing training and support from the franchisor. On the franchisor side, the franchisor will allocate significant time and resources to policing and supporting the network to ensure all franchisees are operating their businesses in accordance with the franchisor’s policies and procedures. This ensures quality is maintained across the network and that all customers enjoy a consistent experience, regardless of which franchisee they use. This is important because a rogue franchisee who fails to achieve the required standards risks damaging not only his business but also the brand and consequently the businesses of all other franchisees in the network. At the opposite end of the scale to a franchise agreement, the parties could enter into a simple licence

arrangement. In the case of a licence, the licensee is granted a right to use the brand but without the support, training and business methodology that comes with a full franchise. The licensor will have limited rights to protect the integrity of the brand and ensure that the brand isn’t being used in a way that could be damaging to it – for example, by not attaching the logo to inferior goods– but the licensee will be largely allowed to conduct its business however it sees fit. This includes choosing its own suppliers and marketing activities and setting its own budgets and business plans. In both cases, the fee structure could involve upfront payment, fixed fees, royalties charged as a percentage of turnover or any combination of these. However, in the case of a licence, royalty rates would typically be lower than in a franchise to reflect the fact that a licensee is getting less than a franchisee does. A franchisee would expect to pay more for the business methodology, ongoing support and training which is often not available to licensees.

In the case of a licence, the licensee is granted a right to use the brand but without the support, training and business methodology that comes with a full franchise.

Between these two extremes lie an infinite number of variations. Some licence arrangements will include a limited amount of support and some franchise agreements offer limited input in how the business operates. Ultimately, the parties can call the contract whatever they like and can include whatever rights and obligations are appropriate in their specific circumstances. Most, but not all, agreements will include some form of exclusivity. In a franchise this is usually based on geographical parameters so that the franchisee is the only person allowed to operate under the brand in their specific territory. In the case of a licence, exclusivity could be based on geographical areas or industry sectors. For example, a licence may provide that a manufacturer of a certain type of goods will be the only manufacturer allowed to produce those goods under the brand. Whilst there is no requirement to include any form of exclusivity in either type of agreement, non-exclusive arrangements are more common in licence agreements than franchise networks. Franchise agreements will usually provide that the arrangement is personal to the individual franchisee so that the franchisee cannot sublicence their rights to anyone else. The exception to this is in the case of a master franchise where the master franchisee will be allowed to appoint sub-franchisees. Licence agreements may or may not contain a right to allow the licensee to sub-licence their rights to other people. Overall, franchise agreements and simple licences have much in common. As a general rule, the more control that the licensor has over what and how the licensee operates, the closer the arrangement is to a franchise agreement. Conversely, the less control that the licensor has, the more the arrangement is likely to be a simple licence.

February 2019 | elitefranchise

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ADVERTISING FEATURE

Time to unlock your potential With a global focus on cost and process optimisation, now is the time to build a franchise with Expense Reduction Analysts

ost and process optimisation are key priorities for CFOs and financial leaders across the globe as they look to combat the rising costs of operating in todayâ&#x20AC;&#x2122;s economy. This statement is supported by the recently published global insights report. Results from nearly 3,000 financial leaders surveyed across 70 countries revealed that cost and process optimisation are their main strategic focus for the foreseeable future. In fact, 60% of those surveyed consider cost and process optimisation as essential to their business strategy over the next 24 months. As an award-winning international franchise, this represents a significant opportunity for Expense Reduction Analysts (ERA) and their network of more than 650 franchisees based in more than 35 different countries. ERA franchisees can combine their experience with the expertise of an international network to generate process improvements and offer tangible financial savings in a variety of different industries and areas of cost for their clients. Acting as trusted advisors, they deliver this service to thousands of companies worldwide and review millions worth of spend every year. However, they are not resting on their laurels as they look to take advantage of this opportunity through strategic expansion, encouraging commercially astute individuals to join their network and capitalise on the existing experience in cost and process optimisation. With such an extensive wealth of analytical knowledge already in the network, you donâ&#x20AC;&#x2122;t have to be an

analyst or cost specialist to join ERA. Many of the franchisees within the network bring extensive experience from commercial and sales-focused backgrounds. These individuals tend to align their efforts on client acquisition and sales, leveraging the knowledge and expertise of the analysts in the network to provide comprehensive solutions, without being involved in the analytical process themselves. For commercial professionals looking to build a successful B2B business, ERA offers a proven

business model and established methodology for cost optimisation, with more than two decades of experience in the market. This established platform gives each ERA franchisee a distinct advantage against their competitors, when addressing these strategic focal points for clients around the world.

110 elitefranchise | February 2019

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Due to increased demand for arts & crafts classes, parties and events, the award-winning Creation Station are looking for proactive and friendly people to run their own successful franchise.

Rated 5-Star by customers on Trustpilot and in an independent survey, franchise owners rated the franchise as 5-Star.

Would you love to be your own boss, doing something you love with the backing of an established, tried and trusted brand? Request your free information pack today.

Over 120 people already enjoy running their own rewarding franchise.To check if your area is available and for more info call Maggie today on 01395 29700.

s so pleased my area was still available as The Creation Station really ticks all the boxes for me and my family.â&#x20AC;? Inspiring imaginations in North Watford, Hertfordshire

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07/12/2017 11:44 10:51 02/02/2018 03/08/2018 12:18 12/01/2018 17:48 21/12/2018 10:47

ADVERTISING FEATURE

What franchisors really want from franchisees Clearly, all business owners need specific skills to sustain and develop their company – but franchisees must possess something extra

aking the plunge into a franchise model can be a very exciting time. However, not everyone is ready to represent, establish and develop a brand – inevitably without constant supervision. It goes without saying every franchisor sets out to find the most on-brand franchisees they can. Along with that is a checklist of attributes all candidates must be able to demonstrate to them. That’s because these attributes let franchisors quickly realise how prospective franchisees will withstand training, changing to the franchise model and, ultimately, become a longstanding representative of the business. So with the help of some franchisors currently in the process of recruiting, here are the six most common qualities sought after in newbies: Diligence Franchisors find success in the fact they’ve been able to hone their business model into something wellestablished and recognisable. As a result, they often offer an efficient work process with a loyal customer base that can be easily replicated among franchisees. However, no matter how big and well-established a franchise may be, franchisees must diligently follow it, commit themselves to any training provided and take on board franchisor advice. This is ongoing throughout the running of your territory – not just the early stages. Positivity Franchisees must have consistent high energy, persistence and positivity. That’s because against common assumptions you can’t buy a franchise halfheartedly – you must evoke a love and drive for it as if it were your own brand. After all, highly motivated and positive-minded

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franchisees who can drive sales are greatly valued with potential for further growth within the franchise. But if your struggling, remember that a successful franchise always offers continuous support, so don’t be afraid to use it and be open to learning how to develop this attribute. Just ask Hey Baby 4D, an established baby scanning clinic franchise: “Less than 7% of franchises fail within their first three years, compared to 90% of new independent businesses,” the franchise says. “That’s because we’ve made all the mistakes so you don’t have to.”

about getting money in the bank. Equally important is looking after your client base, creating a business that’s the first port of call for customers and building long-standing supplier and clientele relationships. With this comes a natural and genuine form of sales. That’s of the utmost importance, for in today’s society a hard sale can be nothing but off-putting and arouse suspicion of your authenticity. In the same way the franchisor sold their love of the business to you, you too must sell your enthusiasm and passion for the brand.

Friendliness Excellent people skills build a great reputation, which strengthens the franchise’s brand overall. After all, your relationship with your franchisor doesn’t just end once you open your doors. In fact, a franchisor is a business partner, not an employer, so be especially courteous, happy and friendly in all relationships, from monthly meetings to customer complaints. A friendly attitude creates nothing less than a positive atmosphere by offering a template to everyone else around you. So with this skill, contacts and professional relationships develop and last.

Management skills Hand-in-hand with sales are great management skills. Co-ordinating a team well and dealing with staff and accounts efficiently are valuable assets to any franchise. Whether you’re buying into an established brand or not, it’s your business and your team are an extension of how you present that. Although, many fresh franchisees transfer straight from their regular nine-to-five and don’t necessarily have buckets of management experience. Nonetheless, simply proving yourself to be a strong individual during your due diligence is enough to show the franchisor your inner managerial attributes.

Sales-minded In any business, the ability to sell a brand is fundamental to long-term growth and success, so basic sales skills are a must. However, much to many people’s surprise, selling isn’t just

them to a brighter future. Of course, a franchise model means a certain amount of guaranteed sales but franchisees can’t rely on that and must lead the business to excel. This not only includes managing staff but also striking the balance between being a team player and leading with clear direction. “You want someone who is fairly driven to be successful and competitive,” says Pitman Training, the office training provision franchise. “Because staff are an integral part of the business you will need to be able to manage and motivate them.” It’s a bonus to have strong business skills but you should also have a positive approach, realistic and consistent goals for you and your business and, most importantly, the potential to be one of the faces of your chosen franchise. Above all, franchisors want their franchisees to grow and develop alongside the brand. So whichever one you choose to invest in, ensure you display all of these attributes with confidence and see yourself taking the journey with just as much enthusiasm from your first year to your tenth. Find your franchise at www.FranchiseSales.co.uk. Browse hundreds of opportunities to suit all interests and passions

Leadership Good management keeps staff on the right track and strong leadership is clearly part and parcel in driving

FEBRuary 2019 | elitefranchise

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Merry Maids has been one of the most successful home cleaning franchise operations in the world for the past 37 years, with almost 100 franchises in the UK. If you’d like to hit the ground running, perhaps one of our existing Merry Maids businesses is for you.

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Grantham & Newark Investment: £75,000 Established: 2004 Turnover: £130,000

Bromley & Orpington Investment: £195,000 Established: 2002 Turnover: £340,000

TruGreen is the world’s largest lawn care company. The journey began as a small private company in 1973 which was acquired by ServiceMaster in 1990 and we now serve more than 3.4 million residential and commercial customers throughout the UK and the USA. Be a part of the world’s largest lawn care company with one of our rare resale opportunities. We may also have other areas available for resale as our franchise owners’ circumstances can change at short notice so if you don’t see an area that you might be interested in listed, please still get in contact as we may not have had chance to update our resales information.

South Oxfordshire Investment: £54,000 Established: 2010 Turnover: £54,000

ServiceMaster Clean Contract Services deliver office cleaning, commercial cleaning and contract cleaning services to businesses across the UK. Our rare resale opportunities benefit from employees, equipment and customers, so that you can continue to grow a profitable business. We also have vacant territory available in Scotland, Yorkshire, the Midlands, Norfolk & Kent.

Bournemouth & Poole Investment: £80,000 Established: 2014 Turnover: £120,000

Glasgow & East Strathcylde Investment: £300,000 Established: 2003 Turnover: £478,000

Over 4 million businesses in the UK require a bookkeeping service and you can be a partner in supplying it! Whether you are a qualified or an experienced bookkeeper we have a route to suit you. As a Rosemary Bookkeeping franchise, you can benefit from the following: • Recurring income with average 50% net profit margins • Excellent growth opportunities to build into a management style business • Flexible hours – work from home – keeping costs down • Dedicated support in Bookkeeping, Operations, Sales & Marketing Although we don’t currently have any resale opportunities on the market, we do have vacant territories throughout the UK.

Contact ServiceMaster Ltd today on 0116 275 9005 or email franchisesales@servicemaster.co.uk for more information

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Call us today for a confidential chat: 0800 0188 297 or visit us at www.taxassistfranchise.co.uk

North Hertfordshire Investment: TBC Established: 1997 Turnover: £160,000

It’s been great and has exceeded expectations! I love the variety of clients that I get to meet and work with, ranging from new startups through to established businesses and also landlords and retirees.

A resale opportunity has arisen in one of our Franchises based in North Hertfordshire. The franchisee started in 1997 and operates from office premises. The business is well known in the local business community servicing around 290 clients and has Gross Recurring Fees of circa £156K. This represents an excellent foundation upon which a new franchisee can further develop an already established business. The business has enjoyed regular growth, with the majority of new clients coming from recommendations and inbound leads generated from the support centre. The Franchisee is selling the business because he is wishing to retire. The business is offered as a successful going concern within the TaxAssist network and the purchaser will become part of our network of accountancy practices.

John Biggs - Franchisee

chat: 0800 0188 297 or visit us at www.taxassistfranchise.co.uk

West Midlands Investment: TBC Established: 2009 Turnover: c£90,000

I am happy to report that I now have over 400 clients, which generate an income and flexibility in how I work that could not have been achieved on the corporate ladder I stepped off. Alex Smith - Franchisee

SPONSORED BY

WWW.FRANCHISESALES.COM

FRANCHISE FOCUS

CLEANING Bright & Beautiful

Clear Brew

Deluxe Window Cleaning

£: 17,995+

£: 15,000+VAT

£: n/a

brightandbeautifulhome.com

clearbrew.co.uk

deluxewindowcleaningfranchise.co.uk

Drain Doctor

Dublcheck

Dyno

£: 21,000+VAT

£: 9,950

£: c250,000

ukplumbingfranchise.co.uk

dublcheck.co.uk

dyno.com

Envirogroup

Fantastic Services

FiltaFry

£: 23,950+VAT

£: n/a

£: 14,950+VAT

envirogroupfranchising.com

joinfantastic.com

filtafryplus.co.uk/franchise

Jan-Pro Cleaning Systems

Jani-King

Merry Maids

£: 1,000 - 5,000

£: n/a

£: 19,995+VAT

jan-pro.com/franchising

janiking.co.uk

merrymaidsfranchise.co.uk

Metro Rod

Minster

Molly Maid

£: 100,000+VAT

£: 28,225+

£: £16,975+VAT

metrorod.co.uk

minsterfranchise.co.uk

mollymaid.co.uk/franchise

MouldDoctor

Ovenclean

Ovenu

£: 33,000

£: 14,995

£: 9,995

moulddoctor.co.uk

ovenclean.com/franchise

ovenufranchise.co.uk

Prima Master Dry Cleaners

Sanondaf

ServiceMaster Clean

£: n/a

£: 26,150

primafranchise.co.uk

sanondaf.co.uk/sanondaf-franchise/

servicemastercleanfranchise.co.uk

techclean

Wilkins Chimney Sweep

Zero Dry Time

£: 19,500+VAT

£: 13,100+VAT

£: 24,950+VAT

techclean.co.uk

franchisechimneysweep.co.uk

zerodrytime.com

Cafe2U

Coffee-bike

Esquires Coffee

£: 26,650+VAT

£: 7,490

£: 22,500

cafe2u.com/uk

coffee-bike.com/en

esquirescoffee.co.uk

art-K

Boogie Beat

ComputerXplorers

£: 10,000

£: 5,995+

£: 29,500

art-k.co.uk/become-a-franchisee

www.boogiebeat.co.uk

computerxplorers.co.uk

diddi dance

First Class Learning

Helen O’Grady

£: 4,995+VAT

£: 8,000-16,000 +VAT

£: 15,000

diddidance.com

firstclasslearning.co.uk/own-a-franchise

helenogrady.co.uk

COFFEE

CHILDREN

SPONSORED BY

WWW.FRANCHISESALES.COM

FRANCHISE FOCUS

CHILDREN Kiddley Divey

Kumon

Mad Science

£: 5,997+VAT

£: 3,000

£: 23,500

kiddleydivey.co.uk/join-our-team

kumon.co.uk

madscience.org

Magikats Maths and English

Mathnasium

Monkey Music

£: 10,000+VAT

£:40,000

£: 13,975+VAT

educationalfranchise.co.uk

mathnasium.com/franchise

monkeymusic.co.uk

Puddle Ducks

Sport4Kids

Stagecoach

£: 18,975

P.O.A

£: 14,995+VAT

puddleducks.com/franchising

www.s4kfranchising.com

stagecoachfranchise.com

Sticky Fingers

Swimtime

The Creation Station

£: 3,000

£: 18,000+VAT

£: 7,999+VAT

stickyfingerscookeryparties.co.uk

swimtime.org

thecreationstation.co.uk

The Detective Project

Turtle Tots

Tutor Doctor

£: 9,995

£: 13,000+VAT

£: 49,700

thedetectiveproject.co.uk

turtletots.com

franchise.tutordoctor.co.uk

DATING Most Beautiful People £: 9,000 easterneuropewomen.com

FASHION & CLOTHING Mobile Workwear

Noa Noa

£: n/a

£: 40,000

mobileworkwear.com/Franchise

noanoa.com

FINANCE BBX

DNS Accountants

Expense Reduction Analysts

£: n/a

£: 25,000

£: n/a

bbxuk.com

dnsaccountantsfranchise.co.uk

uk.expensereduction.com/

Rosemary Bookkeeping

TaxAssist Accountants

£: 16,970

£: 36,950+VAT

rosemaryfranchise.co.uk

taxassistfranchise.co.uk

Auntie Anne’s

Beatons Tearooms

Camile

£: n/a

£: 55,000

£: 250,000+

auntieannesfranchising.co.uk/

beatonstearooms.co.uk

camile.co.uk/franchising

Fifo Capital £: 25,000 fifocapital.co.uk

rosemary an altogether friendly bookkeeping experience

FOOD & DRINK

SPONSORED BY

WWW.FRANCHISESALES.COM

FRANCHISE FOCUS

FOOD & DRINK Cup the Cake

Gallone’s Ice Cream Parlours

Harry Ramsden’s

£: 377+

£: 14,999

£: 150,000 - 250,000

cupthecake.com

gallonesfranchise.com

harryramsdens.co.uk/franchise

Incredible Ice Cream Company

Maston’s

McDonald’s

£: 25,000+

£: 25,000

£: 400,000 - 800,000

incredibleicecream-franchise.co.uk

marstonscareers.co.uk

mcdonalds.co.uk/franchising

Papa John’s

Riverford

Southern Fried Chicken

£: 100,000+

£: n/a

£: 125,000+

papajohns.co.uk/franchise

riverford.co.uk/franchise

franchise.southernfriedchicken.com

Subway

Snak Appeal

Warrens Bakery

£: 86,000 - 222,000

£: n/a

£: 18,500

subwayfranchising.com

www.snakappeal.co.uk

warrensbakery.co.uk

HOME IMPROVEMENT & GARDEN Aire Serv

BoConcept

Countrywide Grounds Maintenance

£: 18,000+VAT

£: 100,000

£: 44,950+VAT

leadingtheserviceindustry.co.uk

boconcept.com

countrywidegrounds.com/franchise

Decor Walls & Flooring

Just Shutters

Mr Electric

£: n/a

£: 25,000

£: 26,238

decorcladdingcentre.co.uk

shutter-franchise.co.uk

franchise.mrelectric.com

Schmidt

Shuttercraft

TruGreen

£: n/a

£: 25,000

£: 28,000+VAT

www.home-design.schmidt

shuttercraft-franchise.co.uk

trugreenfranchise.co.uk

Concept Building Solutions

Concordia

Moreland Insurance

£: 32,995+VAT

£: n/a

concept-solutions.co.uk

concordia-employment.co.uk

morelandinsurance.co.uk

Diamond Logistics

InXpress

Mail Boxes Etcs

£: 14,997+VAT

£: n/a

£: 25,000+

diamondlogistics.co.uk

gb.inxpress.com/franchise-opportunities

mbe.co.uk/franchise

Pack & Send

The Original Poster Compay

Two Men And A Truck

£: 29,500

£: 15,000

£: 30,000

packsend.co.uk

originalposter.com

twomenandatruck.co.uk

INSURANCE

MAIL & COURIER

World Options £: 29,995+VAT worldoptions.com

SPONSORED BY

WWW.FRANCHISESALES.COM

FRANCHISE FOCUS

MARKETING Signarama

Vibe Marketing

£: 25,000 - 45,000

£: 14,995+VAT

franchise.signarama.co.uk

vibemarketing.co.uk

PET SERVICES Barking Mad

MyWaggyTails

Now Boarding Pet Hotels

£: 10,000+VAT

£: 7,750+VAT

£: n/a

barkingmad.uk.com

mywaggytails.co.uk/grab-a-franchise

nowboardingpethotels.co.uk

OSCAR

Trophy Pet Foods

We Love Pets

£: 8,995+VAT

£: 13,995+VAT

£: 9,999+VAT

oscar.co.uk

trophypetfoods.co.uk

welovepetsfranchise.co.uk

De Photo

Photography for Little People

White Box

£: 14,950+VAT

£: 15,000

£: n/a

dephoto.biz

photographyforlittlepeoplefranchise.co.uk

whiteboxphotography.co.uk

Kall Kwik

Recognition Express

Signs Express

£: 50,000 +shop fit +VAT

£: 35,000+VAT

£: 40,000+

kallkwik.co.uk

recognition-express.com

franchise.signsexpress.co.uk

PHOTOGRAPHY

Voucher Packs £: 10,000 - 12,5000 voucherpacks.co.uk

PROPERTY Agency Express

Belvoir

Century 21

£: 24,500+VAT

£: 22,500+VAT

£: 23,500

agencyexpress.co.uk

belvoirfranchise.com

century21franchise.co.uk

HomeXperts

Martin & Co Estate Agents

Platinum Property Partners

£: 19,995+VAT

£: n/a

£: 41,450+

home-xperts.co.uk

propertyfranchise.co.uk

platinumpropertypartners.co.uk

Redstone Lettings

Surelet Property Rental Services

VeriSmart

£: 14,995+

£: 9,500+VAT

£: 9,000+VAT

redstonesfranchise.co.uk

SureLetFranchise.com

verismart.biz

SPONSORED BY

WWW.FRANCHISESALES.COM

FRANCHISE FOCUS

RECRUITMENT Driver Hire Nationwide

Law Staff Legal Recruitment

£: 35,000+

£: n/a

driverhirefranchise.co.uk

law-staff.co.uk

RETAIL CeX

Cash Generator

Everyman Barber

£: 150,000 - £250,000

£: 80,000

£: n/a

webuy.com/franchising

cgfranchising.co.uk

everymanbarbers.co.uk

KG Professional

One Stop

Suit the City

£: n/a

£: 92pw+VAT

£: 19,950 - 22,950

kgsalons.com

openaonestop.co.uk

suitfranchise.com

9Round

Anytime Fitness

Body Street

£: 115,000+

£: 110,000

£: P.O.A

9round.co.uk/own-a-franchise

anytimefitness.co.uk

www.bodystreetuk.co.uk

Busylizzy

Energie Fitness

Fitness Space

£: 17,000+VAT

£: 95,000

£: 24,950

busylizzyfranchise.co.uk

energiefranchise.com

fitnessspace.com

One Element

Premier

YourZone45

£: n/a

£: 14,950 ex. VAT

£: 60,000

one-element.co.uk/franchise

makesportyourbusiness.com

yourzone45.co.uk

Eazi-Apps

Fone Doctor

Project M Asia

£: 7,995

£: 58,000

£: from 25,000+VAT

eazi-apps-business.co.uk

fonedoctoruk.co.uk

projectmasia.com

SPORT & FITNESS

TECHNOLOGY & SOFTWARE

Trivaeo Cloud Services £: 14,995 trivaeo.com

TELECOMMUNICATIONS Auditel

Challenger Mobile Communications

£: 37,950+VAT

£: n/a

auditelfranchise.co.uk

challenger-mobile.co.uk

TRAINING Pitman Training

Sandler Training

£: 22,500+VAT

£: 55,000+VAT

pitman-franchising.com

sandlerfranchising.co.uk

SPONSORED BY

WWW.FRANCHISESALES.COM

DISCOVERY DAYS

CREATE THE WORK/LIFE BALANCE YOU WANT Dynamic, £3bn marketplace Six lucrative income streams Home-working potential Excellent support and training Robust marketing framework

t: 01530 513300 e: franchise@thebardongroup.co.uk w: recognition-express.com

01527 549 593

LeadingTheServiceIndustry.co.uk

Heating up your business prospec t s UK WIDE FRANCHISE OPPORTUNITIES Aire Serv ® is part of The Dwyer Group®, looking after over 3,100 franchisees globally; Bright & Beautiful®, Mr Electric ®, Drain Doctor® and Countrywide Grounds® in the UK. Join this exciting business, needed all year round by commercial and residential customers. As part of one of the world’s largest franchisors, you’re in safe hands.

Please contact us for more information regarding available territories

SEARCHING FOR A CAREER CHANGE WITH A FUTURE?

Arrange a meeting with us today and ﬁnd out if we are right for you!

Request more information enquiries.uk@boconcept.com

124 elitefranchise | FEBRuary 2019

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DISCOVERY DAYS

Discover more about our Ovenu Franchise with an informative, one to one chat over coffee. Contact us today and we'll put a date in the diary.

RELAUNCHED FOR THE DIGITAL AGE

STRICTLY B2B

EXCELLENT SUPPORT AND TRAINING

CELEBRATING 40 YEARS IN BUSINESS

Robust marketing framework

01189 743 911 ovenufranchise.co.uk TA KE CONTROL OF YOUR FUTURE

• An innovative business model • 15 -2 0 % opera ting profit • Prov id ing care the way clients and families want it • Award win ning suppor t CONTACT US TODAY

ROBUST MARKETING FRAMEWORK

t: 01530 513300 e: franchise@thebardongroup.co.uk w: kallkwik.co.uk

make their

FUTURE your

Call us now on 0800 854 714 or visit kumon.co.uk

BUSINESS • the UK’s largest supplementary education provider • proven business model • marketing support • comprehensive training

www.homeinstead.co.uk/franchise 01925 730 273 franchise@homeinstead.co.uk

PREPARING CHILDREN FOR THE FUTURE Home-based, management franchise Flexible, family-friendly commitment Generous territories with at least 600 prospects Dynamic support programme Rewarding and fulfilling

Discover how to MAKE MONEY and MAKE A DIFFERENCE! With a Mathnasium Learning Centre franchise you have the opportunity to build your own business, be your own boss and make a great living whilst making a difference. Join us for a discovery day and experience the Mathnasium Method and Model, held in Manchester and Hertfordshire.

Book your place at mathnasium.co.uk or call 0161 791 0686 Standard call charges apply

t: 01530 513308 e: franchise@thebardongroup.co.uk w: computerxplorers.co.uk

FEBRuary 2019 | elitefranchise

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DISCOVERY DAYS

In business for yourself, but not by yourself... Come and talk to us at our Insight Day in York & Belfast 9th November - York 23rd November - Belfast www.mcdonalds.co.uk/franchising

Your Discovery Day Invitation

To join us on our next webinar or ﬁnd out more about Platinum Business Partners go to:

http://bit.ly/PBPDiscovery Register your interest:

01202 652 103

platinumbusinesspartners.co.uk info@platinumbusinesspartners.co.uk

Butcher, baker and cabinet maker... our franchisees come from all works of life! But they all have one thing in common. They all wanted to take control of their own destiny and become their own boss.

UK’S NO.1 FRYER MANAGEMENT SERVICE WEEKLY REPEAT “MAN IN A VAN” FRANCHISE HIGH-DEMAND, EXCLUSIVE TERRITORY VIRTUALLY NO COMPETITORS

“The teams that perform the cleaning tasks are always very thorough, professional and quick. I would certainly recommend using them”

Call us to learn about our Discovery Days

Fund Management group

Why choose Techclean? + Experience and credibility + Work from a home environment + Low cost, high margins + Operate in an ever growing market

Call us on 01788 550100 to find out more www.filtafryplus.co.uk | dslater@filtagroup.com

Could YOU be the next UK Franchisee?

Do you dream of being your own boss? To find out more about our business opportunity visit www.monkeymusicfranchise.co.uk email jointheteam@monkeymusic.co.uk or call 01582 766464.

Our Discovery Days provide the perfect opportunity to investigate what MOLLY MAID can provide and decide if it could be right for you! We hold one to one Discover Days to ensure we can tailor the meeting to focus on your specific requirements and circumstances. Our meetings are held at MOLLY MAID House in Maidenhead, Berkshire, that way you can experience our professional and family feel environment, whilst meeting other passionate members of the team. Aaron Watson Director Business Development, Tel: 01628 583765 Email: aaron.watson@mollymaid.co.uk Web: www.mollymaid.co.uk/franchise

126 elitefranchise | FEBRuary 2019

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DISCOVERY DAYS

Apply for up to £2,000 to run your own FLexible fun and rewarding Creation Station franchise Run your own educational, fun and flexible arts & crafts Creation Station franchise. Choose your hours, have fun and create positive differences within your community with your own successful business.

BE PART OF THE WORKPLACE REVOLUTION We are recruiting franchise partners to join the revolution in the UK Regus provides a network of 3,000 locations, in 120 countries and 900 cities globally, with over 300 centres across the UK. We are looking to grow rapidly, in response to massive changes in the way in which people are working and the growth in demand for flexible workspace. We are now looking for partners across the UK to help us increase the pace of our growth, to keep up with demand. Our partners will find, set-up and operate Regus centres under franchise. You will benefit from our proven business model, established back-office systems and infrastructure, along with our world-class marketing and sales tools. You will have the opportunity to open multiple centres in a defined geographical area, which can deliver an excellent return on investment. Gain access to a world of opportunity and become part of a recognised global brand. If you have the drive, resources and commitment to be part of a global growth story, call our franchise team on +44 (0)7823 445061 Visit regus.co.uk/franchise or email franchising@regus.com

Innovative equipment and smart technology

Join a leading business in a booming market, beating the current trends in retail. Work from a small studio and build your business with the aid of a team of Consultant Tailors all trained by Suit the City.

Support and training from committed team

www.suitfranchise.com

Join the orange coffee revolution

Visit www.easy.coffee/franchise or call us on

0333 433 0311 Franchise Opportunities with Driver Hire

Multi-award winning franchise model Flexible financing assistance Innovative industry Full technical training Personalised operational support

For more information visit: www.fsfastsigns.co.uk

- ‘Franchisor of the Year’ award winner - five times - Average franchise turnover of £1,180,450 in 2017/18 (3 x franchise industry average) - Average net profit more than £130,000 - Franchising successfully since 1987

driverhirefranchise.co.uk FEBRuary 2019 | elitefranchise

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Checkout Your Dream Franchise At the One-Stop-Shop for Franchise Recruitment, Profiles, Latest News, Success Stories, Upcoming Exhibitions and Dates for Your Diary.

www.franchisesupermarket.net DPS.indd 3

07/11/2018 15:56

Jane Maudsley founder & managing director Little Voices

Should I stay or should I grow? Every problem has a solution but it wholly depends on whether you choose a growth or a fixed mindset, declares Jane Maudsley

first came across the terminology “growth and fixed mindset” at my daughter’s school information evening when a couple of psychology students talked to parents about how to approach their growing teenager, their education and personal development. It fascinated me and from then on it’s something I allude to daily in my thoughts and words. I urge you to give it some thought this month because I guarantee opting for the right mindset will achieve greatness. It was intriguing to analyse the words we’re verbalising but also the self-talk we’re giving ourselves. A fixed mindset would say: “I can’t do that maths sum” whereas the growth mindset approach would be “I’m going to train my brain in maths.” Another example would be “This is too hard” versus “This may take some time and effort.” Running a business is hard. There’s no getting away from that fact but your approach is key. The banks might highlight that franchising is all about support and a system but I add one more key factor in the success or failure of a business and that’s you – the person running it. Fundamentally, it comes down to the choices you make and the mindset you adopt. I wrote an email about Little Voices’ symposium to our franchise network recently and noted the approach they have to attending our annual conference this year. I’m so

keen for every franchisee to come along and have an aim to take one golden nugget away from the event. It’s too easy to sit and say: “I have heard that before or I already know that.” Sometimes you’ll have heard things before but when you hear them at a different time and apply them in a different way, they resonate deeper and you can develop from there. Success rarely comes from huge jumps, it comes from marginal 1% gains, helped by your persistency and consistency. Ultimately, I wanted to encourage our franchise network to attend with a growth mindset and open themselves up to the opportunities and possibilities, to listen and see if something tiny can be implemented for their business. There’s no doubt success would follow. We have a choice how we start every day and how we approach an issue or challenge and approaching it with a growth mindset will have beneficial effects. Every problem has a solution but you must look for one and you can’t do that if you always choose the same route or follow the same path. Some may call it thinking outside the box – I call it a growth mindset. We’re all guilty of falling into a fixed mindset at times and ignoring feedback, however hurtful, viewing it as personal criticism, being threatened by another’s success, avoiding challenges, believing that effort is fruitless. If we just February 2019 | elitefranchise

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spotted this self-talk and opted for the growth mindset approach we would flourish. Failures are only temporary – embracing challenges helps you and your business to develop. By welcoming feedback we’ll grow and push boundaries. Effort really is the path to mastery and viewing others as inspirational pushes us forward, so you shouldn’t feel threatened by others – all mistakes are just part of the learning journey. There are some key messages to absorb and implement in franchise networks. I see all too often franchisees being disheartened or unhappy because they see themselves in a different place to other franchisees. There are too many comparisons. The solutions to all the problems faced would be achieved much more easily by approaching things in a better way. As Tony Robbins says: “Successful people ask better

questions and, as a result, they get better answers.” I also look to big brands to find my inspiration, to help me keep a growth mindset and make better choices. And if they’re implementing it, well then it must work. Look at one of the biggest global franchises that was started by one woman in her front room – Weight Watchers. They went through a rebrand last year to WW and their approach has fascinated me as a member as does their number of loyal customers worldwide. They approach weight loss, health and wellbeing with a growth mindset. They constantly change and develop and the brand gets stronger. We need to heed this approach in our own franchises. Change, development and challenges are all positive and we need to embrace this with the right mindset. If I’m faced with a problem I will say “Every problem has a solution.” It’s

then imperative I find that solution and look for the possible options. Yes, this demands effort, energy and pushing yourself beyond your comfort zone but it’s the only way and it’s true that what we’re worrying about and facing this year is so different to what we’ll face in 12 months’ time. So why have you been challenged and what are you meant to learn? I promise this approach will keep you sane when faced with adversity in your business and personal lives. We will have had our national symposium by the time I write next month’s diary and I hope our franchisees come with the right mindset because it does have a direct result of their success. And while Little Voices is an award-winning brand, the success in a particular area or nationally comes down to the person running the business. They have a choice and the right mindset is crucial.

130 elitefranchise | February 2019

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