Tile Today Issue 100 | February 2019

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TILE TODAY 100

FULLY ENDORSED BY THE AUSTRALIAN TILE COUNCIL

BEAUMONT TILES NORWOOD STUDIO OPENING

MATERIAL MASHUP

TEXTURED TILES MAKE IMPERFECTION BEAUTIFUL

ADHESIVES GUIDE

TRENDS

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F E AT U R E D P R O D U C T S

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TRADE FAIRS

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INDUSTRY NEWS



contents

100 RETAIL FOCUS 6

Trading has been steadily growing for National Tiles’ flagship store in Richmond (VIC), according to manager Graham Hancox.

INDUSTRY ROUNDUP 10 Beaumont Tiles celebrates the opening of its Studio

in Norwood (SA); Laticrete adds another technical salesperson to its Melbourne team; and Mohawk Industries acquires a Spain-based tile group.

SPECIAL FEATURE: ADHESIVES 17 A guide to the features and benefits of individual

products currently in the marketplace. A range of eco-friendly gel adhesives is also being embraced by installers and contractors.

ONE HUNDRED ISSUES 26 Tile Today magazine marks its 100th edition. Founding

editor and publisher, Tony Stock tells its origin story. Peter Carter, president of the Australian Tile Council looks back on the changes the association has experienced during the same period.

PROJECT SPOTLIGHT 34 Façade for the Auckland Blues stadium is made from

tiles.

TRENDS 45 Mixing textures in tiles brings stylish results.

www.tiletodaymagazine.com.au


FO REWOR D

Tile retail groups feature prominently in this edition of Tile Today. National Tiles flies the flag at its Richmond store in Victoria. CEO Nick Walker explains the ideas behind the store. In Norwood, South Australia, Beaumont Tiles has launched a showroom that will surprise anyone expecting a traditional approach to tile and bathroomware retailing. Customers are greeted by a barista and there are no counters in sight. It also houses Australia’s largest collection of slab tiles. Executive chairman Bob Beaumont spoke to Tile Today about his inspiration and what continues to motivate him.

TILE TODAY Proudly produced and printed in Australia ELITE PUBLISHING CO PTY LTD ABN: 27 006 876 419 PO BOX 800, Templestowe, Victoria, Australia 3106 Ph: + 61 3 9890 0815 Fax: + 61 3 9890 0087 Email: info@elitepublishing.com.au Website: www.tiletodaymagazine.com.au www.elitepublishing.com.au PUBLISHER Vicky Cammiade vicky.cammiade@elitepublishing.com.au

The special feature on adhesives includes a technical guide. We also explore a gel adhesive product that has green, eco-friendly credentials and is becoming more popular with tilers.

EDITOR Betty Tanddo betty.tanddo@elitepublishing.com.au

This is also the 100th issue of Tile Today magazine and we mark the occasion by asking founding publisher and editor, Tony Stock how it all began. President of the Australian Tile Council, Peter Carter also discusses how the industry body has progressed since its earliest days.

MACHINERY EDITOR

Other features include a profile of the Auckland Blues rugby stadium that uses tiles from Italy’s Gigacer for its façade. And combining different textures on tiles provides new ideas that have come from the long running concrete-effect trend that still has reserves of energy. International correspondent, Joe Simpson writes "Brutalist architecture, as well as softer forms of concrete, continue to inspire and energise tile designers, in everything from XXL panels seeking out fresh opportunities in the countertop and cladding market, through to smaller format tiles for both commercial and domestic applications.”

Until next time,

INTERNATIONAL CORRESPONDENT Joe Simpson joe.simpson@elitepublishing.com.au Philip Ashley philipneilashley@yahoo.com.au SALES & MARKETING MANAGER Trudi Woodward trudi.woodward@elitepublishing.com.au CIRCULATION MANAGER Georgia Gilmour georgia.gilmour@elitepublishing.com.au GRAPHIC DESIGN Uber Creative – Annette Epifanidis Mobile: 0416 087 412 annette@ubercreative.com.au www.ubercreative.com.au PRODUCTION For artwork and production enquiries please email: production@elitepublishing.com.au PRE-PRESS Prominent Digital PRINTED BY Prominent Press Pty Ltd ELITE PUBLISHING CO PTY LTD PUBLISHERS OF: Flooring Magazine, Discovering Stone Magazine, Finishes & Surfaces Magazine, TileToday Magazine, Supplier Magazine and FB Magazine.

Betty Tanddo Editor

FRONT COVER IMAGE CEDIT's Archeologie collection has been designed in collaboration with Italian painter Franco Guerzoni. The artist uses large ceramic surfaces as a medium for his pictorial language that is inspired by the idea that “a wall is like a book to be opened”. Disused locations, industrial spaces, and archaic and ruined dwellings re-emerge from the painted surface. 4 | TILE TODAY #100 | www.tiletodaymagazine.com.au

Leading the Industry

Endorsed by Australian Tile Council www.australiantilecouncil.com.au ELITE PUBLISHING CO PTY LTD. All rights reserved. No part of this publication maybe reproduced, transmitted or copied in any form or by any means, electronic or mechanical including photocopying, recording, or any information storage or retrieval system, without the express prior written consent of Elite Publishing Co Pty Ltd. Viewpoints, opinions, claims, etc expressed in articles appearing in this publication are those of the authors. The Publishers accept no responsibility for the information supplied or for claims made by companies or their representatives regarding product performance, etc or for any errors, omissions, misplacement, alterations, or any subsequent changes, or for any consequences of reliance on this information or this publication.

Please note: Shade variation is an inherent feature of tile production. The Publisher is not liable for any discrepancy between images published in Tile Today and actual products.


300x300

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14 faces 600x600

White, Grey and Laae

Exclusively available through


The exterior of the National Tiles store in Richmond (VIC)

black, white and grey to heighten contrast and frame the tiles. The showroom also has a predominantly neutral palette so that all attention is on the tiles. One exception is the main serving counter which is wrapped in a distinctive blue rubber. A gallery wall features a dramatic grouping of patterned tiles, and a glass-topped display case highlights the more exclusive imported items. To emphasise the beauty of tiles in situ, the existing concrete columns from floor to ceiling are covered in tiny marble tiles. Customers can consider their options in a comfortable and relaxing way with spacious zoned areas that have light timber tables with metalframed stools and chairs.

Retail management

Tiles on show, supported by service Display and service take centre stage at National Tiles’ store in the Melbourne inner-suburb of Richmond.

N

ational Tiles CEO, Nick Walker, explains the concept of its optimal store in the following way: “Our flagship showroom in Richmond is the benchmark for the evolving National Tiles offering. As a design centre, it showcases our range of tiles in the most effective and easy to navigate way.” It is a forerunner to future store development in the group. He said, “We are looking forward to rolling out this design style throughout all our major stores nationally.”

6 | TILE TODAY #100 | www.tiletodaymagazine.com.au

On display Melbourne-based IF Architecture created the in-store design. The merchandising units angle the tiles for effortless viewing. The store layout positions these units so that visual presentation and traffic flow work together. The showroom’s floors, benches and countertops are clad in recycled rubber. This forgiving material protects the tiles, reduces noise and softens the shopping experience, according to the architects. They chose a neutral tone with flecks of

For store manager, Graham Hancox, customer service and training go hand-in-hand. He said, “Providing exemplary service sets us apart from our other competitors. Training is also vital to ensure a strong and stable team. We have online training modules which provide consistent training across the whole company but the most important training is done in-house and face-to-face, teaching each other and learning from other team members.” Hancox has been in retail and retail management for many years but it is the first time he has been in the tile industry. He has served as the store manager for almost five years. “I developed a passion for the product and business very early on and have loved every minute … it has been such an enjoyable and sometimes challenging role.” Hancox believes National Tiles’ extensive range of product and prices gives it an edge over competitors because it can “cater to all budgets”. Not surprisingly, the target market for the National Tiles Richmond store is very diverse and can be interpreted as inclusive. “I cannot really put a number on it because it is so expansive as we deal with many architects and interior designers (most of whom have dedicated architect reps servicing them) as well

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Above: Interior of National Tiles’ flagship store Below: Kate Walker Design visits National Tiles in Richmond (VIC)

In the beginning National Tiles’ CEO, Nick Walker, tells of the history of the business: “National Tiles was started by my father, Frank Walker in 1979. It began as a little store in Geelong West (VIC) and my parents, sisters and I lived upstairs in the apartment above the store. “Growing up, I often spent my weekends and school holidays working in the storeroom or in the warehouse so I have learnt about the company from bottom to top. I officially joined National Tiles in the 1990s. “I am very proud of how far we have come and how much we have grown. We now have nearly 40 stores across the country, more than 400 team members and we sell nearly four million square metres of tiles every year.

as DIY clients – mums and dads who are either first time or experienced renovators – or builders, small businesses and tilers alike.” At the same time, National Tiles Richmond sells mainly premium tiles which is a reflection of the upscale area and the demographic that lives within it. Most people want higherend products for their projects. Other stores in the group have trade sections that offer cash and carry stock, flooring and products such as glues grouts, trims etc. Interestingly, Hancox said it does not do traditional in-store promotions. Walker explains, “We have traditionally been the sale kings. Every week my father has been 8 | TILE TODAY #100 | www.tiletodaymagazine.com.au

spruiking our sales on the radio with his infamous ‘Hello’ ads. We usually had a sale running every two weeks offering 25% off or 30% off but we realised that our customers no longer felt the benefit of this strategy. Customers are now so savvy, they want a more genuine offering. “Our new way of operating has now come to fruition … When customers shop with National Tiles, they can be assured that they will be getting the best prices every day without the worry that they will be subjected to a run out sale the following week. Australians renovate throughout the year and they shouldn’t have to feel pressurised to buy tiles just because there is a sale on. Now they

Nick Walker, CEO of National Tiles


“We understand that tile selections can be daunting and quite a stressful decision-making process. So rather than training our staff about our sales, we are training them with design advice and how to offer the best possible experience and service in store.” know they can get their tiles when the renovation or new build requires delivery.” The group believes it has taken the price out of the equation. Walker adds, “If a customer knows they are getting the best possible price, they can focus on the design, style, size and colour they want for the renovation or project. Our design consultants can concentrate on talking to our customers about what they want to achieve. We understand that tile selections can be daunting and quite a stressful decision-making process. So rather than training our staff about our sales, we are training them with design advice and how to offer the best possible experience and service in store.” Exclusive offers and promotions have moved to the website which has

been driving growth for the business. “We’ve spent a lot of time listening to our customers and understanding what their needs are. As a result, we have invested a great deal of time and capital in our online offering where customers can view our complete range … “We understand however that whilst looking at tiles online is a great starting point, it’s not a replacement for viewing tiles in real life. We now offer a service where customers can order samples online so they can touch and feel the tiles, pop them into situ, sit them alongside paint colours and textile samples, and then order them all online with delivery within a few days,” explains Walker. The ranges are regularly updated and refreshed. ■

Part of the team at National Tiles’ Richmond store. Store manager, Graham Hancox is at centre.

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I N DU ST R Y R OUN DUP

A full circle experience for Beaumont Tiles Beaumont Tiles is making a bold statement with its Studio retail showroom in its hometown of Adelaide (SA). Tile Today spoke to executive chairman Bob Beaumont about the group’s latest launch and found the entrepreneur to be as energetic and passionate as ever about developing the most innovative tile retailing concepts for Australian customers. They were also joined by designer Vee Blundell from Beaumont Tiles who created one of the spaces within the Studio. Tile Today (TT): Your inspiration and idea for this store, did that come after the other Studios? Bob Beaumont (BB): We always planned to have a studio in Adelaide and another one in Sydney. It’s been part of the plan to have one in each capital city. We started in Melbourne and Brisbane…but we've always wanted to have one in Adelaide because that's where the hometown is, that's where the heart is. But I knew that we needed to progress from where we were in the other two states because time moves on. So I went to America and researched the latest trends in showroom design. TT: Can you describe some of the stores? It’s interesting you went outside of tiles.

Exterior signage of Beaumont Tiles Norwood Studio

10 | TILE TODAY #100 | www.tiletodaymagazine.com.au

The Beaumont Family and SA Premier, Stephen Marshall (third from right) are all smiles at the opening

BB: We went to homewares stores, dress shops, computers, car showrooms like Tesla, and funky restaurants to see where things are going, after people get over this obsession with concrete and things that look like garages, where are they going to go? I think they are going to go ‘soft’, they're going to go timber, they're going to go natural … That's where we started, with timber, so we looked at the various timber porcelain available to us. We settled

on this one from Savoia Italia … It is stunning. Vee Blundell: We're using it through so many spaces with so many different colours ... We built all this up from the floor and it works. BB: The other interesting thing about this tile is that it comes in a textured finish so we can run it from inside to outside. It makes the whole area look bigger. TT: Did you say it comes from a supplier you knew 40 years ago? BB: Yes, that's right. We got to know the family about 40 years ago and the patriarch died just this year (2018) which was really sad because he was very close to us. But his son has kept it going, and they are just so talented. TT: The space is very unique in terms of how big it is and because in other traditional tile stores, you feel like you're a bit overwhelmed with product. You don't feel that when you come in here. BB: It had to be "emotionally soft" so that started with a soft floor … When people come in, they don't feel that they're going to have something thrown at them. TT: That is what it feels like sometimes. BB: That's right, it’s an interesting


A performer at the store’s opening event

point. I've been in retail for a very long time and I've read lots and lots of books on retail and the psychology of retailing. You can get various people pontificating about when someone comes in the front door, do they go left or right? … Where do they go first when they walk through the front door of a shop? Always the furthest way away from the counter. Why? Because they don't want to be sold something. Simple! TT: Often, they are referring to grocery and it doesn't apply.

The café that greets customer is glammed up for the opening

IF ONLY THEY KNEW... Meet Ed and Sarah. They love their home and recently retiled their balcony. The job was perfect and they were thrilled. But 1 month later, they started to get leaching so they had their tiles professionally cleaned. The efflorescence returned so they cleaned it again. And again, and again.

IF ONLY THEIR TILE RETAILER OR TILER HAD RECOMMENDED EFFLOCK

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When added to screed, render, tile adhesive and grout, Efflock provides a primary water barrier and is proven to be a reliable solution for preventing efflorescence.

Ben Burdett – 0414 730 736

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Denis Suess – 0418 422 858

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Chris Garling – 0408 275 369

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SA Premier celebrates homegrown tile style Beaumont Tiles’1000sqm Norwood showroom was officially opened by South Australian Premier, Stephen Marshall. The Studio welcomes customers with a café featuring its own special blend – Bob’s Blend. Instead of rows and rows of products, there is a state-of-the-art display of tiles, stone and bathroomware curated by local designers. Beaumonts’ executive chairman, Bob Beaumont, said this latest offering from the brand is something that his father – Ray Beaumont – the company’s founder would be immensely delighted with. “My father started this business in Adelaide with the best tile showroom in the country and we have now come full circle, to locate Australia’s best showroom once again in Adelaide. “We drew on our deep international connections, commercial nous and design pedigree to produce this spectacular space in the city where Beaumont Tiles first started trading 55 years ago. “It is a reflection of everything we care about at Beaumont’s – the best tiles and bathroomware, great advice and tremendous customer service – and will re-shape the retail experience for locals and how they realise the full potential of their home renovation projects. “Beaumont Tiles Studio Norwood is purpose-built to provide a create-ityourself collaborative approach to the retail experience where people are able to freely experiment to create [the] best spaces to work, live and play. “We’ve underpinned the studio with the very best technology, products and visualisation tools, to spark originality and allow consumers to unlock the full potential of their project,” he said. Designers who collaborated with Beaumonts’ Norwood Studio include Alisa and Lysandra Fraser who won The Block: Sky High in 2013. Others include locally known interior designers, Amanda Heynan, Antonetta Sofia, Vee Blundell and Claire Kneebone. The showroom also has a trade only zone which opens early and provide additional products required for commercial and traderelated projects.

South Australian Premier, Stephen Marshall

12 | TILE TODAY #100 | www.tiletodaymagazine.com.au

Top: Beaumont Tiles Studio just prior to the official opening Centre & Below: Design displays are an integral part of Beaumont Tiles Studio in Norwood;

BB: No it doesn't. So we wanted to present something that is an extreme alternative to the Web. The Web is very cold and hard … We want to give people the opportunity of seeing and touching, feeling, and understanding a product that is going to be part of their home for many years. When people come in, they are not greeted with a counter, they are greeted with a barista and then we make sure they are looked after by store staff. TT: That's very different for a retail store. BB: And we don't even have a counter inside. We've got little workstations and computers but other than that, no counter. VB: It makes you feel less like you're coming in to buy something. You are coming in to create something ... We’ll have architects and designers who can literally roam anywhere they like. BB: And we've got their meeting rooms that can be opened up and they can have gatherings and events as well. TT: Is the store targeting DIYers or professional end-users? Or architects and designers? Are you strategically targeting any of these groups? BB: Not so much DIY but we have a warehouse area – Beaumont Trade Central – where people can buy adhesive and tools. [Inside the store] It's much more directed towards designers and their clients. We will be able to help if some people don't want a designer. We have very qualified staff.

TT: And you’ve talked about how the designers who created the spaces within the Studio are all South Australian. BB: Yes, we are a bit parochial but we're a national company. TT: Is what on display in the Studio your entire offering? VB: We have more than what’s on display. We can bring in specialty items that we source from all over the world. TT: What was the idea behind the digital tile display? BB: It’s for showing people different types of tiles. It's bit innovative. TT: I'm impressed there is a lot of forward-thinking when it comes to the store. A strong retail business looks to the future and is less about the past.


Left: There are no counters at Beaumont Tiles Studio in Norwood (SA)

BB: That's for sure. It's important to look forward and to understand where things are heading, not just next year but in the next five or 10 years. TT: I read somewhere that you were looking at unifying your IT in terms of your stores. As there are no official counters, does that change how the backend works?

BB: No, the backend facilitates how we want to work so it's the other way around. The new computer system will also allow us to use tablets and mobile. TT: So it allows the store staff to have more flexibility? BB: It's about letting people wander around the store more. VB: Our technology gives us more freedom to do more.

BB: You've been trained in that now and there's more to come because we've got QR codes on everything. People will be able to scan a QR code on a device so they'll be able to get more information about the product, and there will be videos too. TT: It is so different to other Studio stores. BB: We've got to progress. We go through these the cycles where we have to reinvent ourselves. TT: But you drive it obviously. BB: As part of the reinvention process, we do a competitor "crawl" (competitive analysis) around Australia. You need to go to other places around the world to get inspiration. But we have never ever come back from these trips and said, ‘Oh wow that's what we've got to do’ and copy what we’ve seen. We've always felt that we need to start again and do something we believe is unique and different.

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Pictured: In-store images from Beaumont Tiles Norwood Studio

14 | TILE TODAY #100 | www.tiletodaymagazine.com.au


Mohawk’s Eliane acquisition underlines global ambitions US giant Mohawk Industries has expanded its tile portfolio by acquiring Eliane, one of the largest Brazilian companies operating in the ceramic tile sector with a production capacity of around 36 million square metres per annum. This marks Mohawk’s first investment in ceramic tile production in South America. It joins the group’s tile operations which includes Italy’s Marazzi and Emilgroup. Jeffrey S. Lorberbaum, chairman and CEO of Mohawk Industries, said: “We executed an agreement to purchase Eliane for approximately USD250 million. Brazil is the world’s third largest ceramic tile market, where Eliane is a leader in premium porcelain with annual sales of approximately USD215 million.” Edson Gaidzinski, Jr, chairman of Eliane, said the acquisition “will trigger a new cycle of development and enable the Eliane brand to maintain its leadership for long into the future by accelerating the strategic investment plan and adopting new technologies and best practices in the various areas of operation”. In 2017, 80% of Eliane revenues was generated by sales in the Brazilian market. The remaining 20% was earned from exports to more than 80 countries, including USA, Canada, Latin America, Europe and the Middle East. Mohawk Industries posted 6% growth in net sales to USD7.5 billion in the first nine months of 2018. Lorberbaum also confirmed that Mohawk is still on the acquisition trail: “We will continue acquiring premier companies like Eliane to expand our offering and geographic presence.” ■ From Joe Simpson

Technical salesperson joins Laticrete LATICRETE® Australia recently welcomed George Andriotis as a technical sales representative. He will be responsible for all product sales and support in Victoria George Andriotis is Laticrete’s technical sales representative for Victoria and Tasmania and Tasmania. Andriotis joins the company after a number of years in tile retailing working with AVJ Ceramics and Tile in Stile in Melbourne. He is a qualified tradesman and has worked as a professional tiler for many years, working on, and managing commercial tiling projects all over Victoria. Andriotis has also worked for a short time outside the tile industry, in hospitality. He brings with him a lot of knowledge, experience and contacts and will focus on expanding Laticrete’s reach in the southern markets of Australia. Andriotis lives with his family in Frankston and is a die-hard supporter of the Carlton Football Club. He will be reporting directly to national sales manager Ross McNeil. ■

Jeffrey S. Lorberbaum, chairman and CEO of Mohawk Industries

www.tiletodaymagazine.com.au | TILE TODAY #100 | 15


Widely circulated to key specifiers and all sectors of the industry Proudly supported and endorsed by:

FOR ADVERTISING OPPORTUNITIES CONTACT: Sandie Velkovska National Sales Manager Email: sandie@elitepublishing.com.au Phone +61 3 9890 0815


GUIDE TO

ADHESIVES

The special feature on adhesives includes a technical guide to a number of leading products in the market. We also take a look at sustainable gel adhesives conceived and made by Italian company Kerakoll as part of one of its Greenlab projects. It has built Greenlab as a centre dedicated to the development of green technology for the construction materials industry.

ADHESIVES FROM ACT ADH-33 is a flexible rubber and polymer modified, cement-based tile adhesive. Its recommended use is over concrete, green screed, cement render, fibrous cement sheeting and plasterboard, as well as ACT Australia approved under tile waterproofing membranes. Ideal for adhering most types of tiles and porcelain including rectified. A 20kg bag will cover approximately 11m2 with a 10mm notch trowel. ADH-44 is a flexible, high strength, non-slip/non-slump, powder mastic style tile adhesive. Recommended over concrete, sand and cement screeds, green screed, cement render and fibrous cement sheeting. It is suitable for adhering most types of tiles and porcelain including large format. A 20kg bag will cover approximately 7m2 with a 10mm notch trowel. ADH-55 is a high strength, flexible, polymer modified, cement-based tile adhesive. Used for over concrete, green screed, cement render, fibrous cement sheeting and plasterboard. It is suitable for use in domestic swimming pools as a light grey

adhesive and grout fixing system. A 20kg bag will cover approximately 8.5m2 with a 10mm notch trowel. ProLite is a premium lightweight, flexible, very high strength, nonslip/non-slump tile adhesive. It has exceptional open time and pot life with superior hanging and non-slump properties. Ideal for supporting subway tiles through to large format tiles. Prolite can be used for immersed applications such as domestic swimming pools as a white adhesive and grout fixing system. A 13.5kg bag will cover approximately 7.5m2 with a 10mm notch trowel.

In other news, ACT Australia is seeking agents, distributor or reseller opportunities in VIC, SA, WA, NT and New Zealand. Please visit the website, www.actaus.com, for contact details.

EBM-Lite is a 3 component, lightweight, 100% Solids epoxy tile adhesive, and ideal for moisture sensitive tile and stone products. EBM-Lite is suitable for both commercial and domestic, and can be trowelled and spot fixed so it is a versatile epoxy adhesive. An 11.5kg kit will cover approximately 5m2 with a 6mm notch trowel. All adhesives can be used for walls and floors, and suitable for internal and external applications including bathrooms, laundries, toilets, kitchens, existing tiles, decks and verandas.

www.tiletodaymagazine.com.au | TILE TODAY #100 | 17


Product Code

Product Name

18 | TILE TODAY #100 | www.tiletodaymagazine.com.au

Plasterboard

Cement Render (Masonry)

WALLS

Existing Tiles

Compressed Fibre Cement Sheet (Floor)

Concrete

FLOORS

Category

ProLite ADH-55 ADH-44 ADH-33 EBM-Lite

Prolite Premium ‘White’ Lightweight C2ETS1

ADH-55 Premium Polymer Modified C2ETS2

ADH-44 Premium Powder Mastic C2ETS1

ADH-33 Premium Rubber Modified C2ETS1

EBM-Lite ‘White’ Epoxy

ProLite ADH-55 ADH-44 ADH-41

Prolite Premium ‘White’ Lightweight C2ETS1

ADH-55 Premium Polymer Modified C2ETS2

ADH-44 Premium Powder Mastic C2ETS1

ADH-41 Premium Smooth ‘White’ C2ETS2

T1-60

ADH-31

ADH-31 Quality Rubber Modified C1ETS1

T1-60 Economical Premixed Mastic D2ET

ADH-33

ADH-33 Premium Rubber Modified C2ETS1

ADH-31

ADH-41

ADH-41 Premium Smooth ‘White’ C2ETS2

ADH-33

ADH-44

ADH-44 Premium Powder Mastic C2ETS1

ADH-31 Quality Rubber Modified C1ETS1

ADH-55

ADH-55 Premium Polymer Modified C2ETS2

ADH-33 Premium Rubber Modified C2ETS1

ProLite

Prolite Premium ‘White’ Lightweight C2ETS1

ADH-44

ADH-31

ADH-31 Quality Rubber Modified C1ETS1

ADH-44 Premium Powder Mastic C2ETS1

ADH-33

ADH-33 Premium Rubber Modified C2ETS1

ProLite

ADH-41

ADH-41 Premium Smooth ‘White’ C2ETS2

ADH-55

ADH-44

ADH-44 Premium Powder Mastic C2ETS1

ADH-55 Premium Polymer Modified C2ETS2

ADH-55

ADH-55 Premium Polymer Modified C2ETS2

Prolite Premium ‘White’ Lightweight C2ETS1

ProLite

Prolite Premium ‘White’ Lightweight C2ETS1

Ultralite S2

Ultralite S1

Keraflex Maxi S1

Tixobond Fine S1

Mapemastic Easy

Ultralite S2

Ultralite S1

Keraquick S1

Keraflex Maxi S1

C2ES2

C2TES1

C2TES1

C1TES1

D1TE

C2ES2

C2TES1

C2FTS1

C2TES1

C2TS2

C2ES2

Kerabond Plus & Isolastic

C2TES1

Ultralite S2

C2FTS1

C2FS1

C2TES1

C2TS2

C2ES2

C2TES1

C2FTS1

C2FS1

C2TES1

C2TS2

C2ES2

C2TES1

C2FTS1

C2FS1

C2TES1

C2TS2

Product Code

Ultralite S1

Keraquick S1

Granirapid

Keraflex Maxi S1

Kerabond Plus & Isolastic

Ultralite S2

Ultralite S1

Keraquick S1

Granirapid

Keraflex Maxi S1

Kerabond Plus & Isolastic

Ultralite S2

Ultralite S1

Keraquick S1

Granirapid

Keraflex Maxi S1

Kerabond Plus & Isolastic

www.mapei.com.au

actaus.com

Product Name

07 3276 5000

1300 794 321

Contact Number

Website

Mapei

ACT Australia

Company Name

RLA One Flex

RLA Mastik

RLA Unigrip

C1S2E

C2S1ET

C2S2ET

C1S1ET

C2S1ET RLA Moreflex

C2S1ET RLA AddFlextra

C1S1ET

C1S2E

C2S1ET

C2S2ET

C1S1ET

C2S1ET

C2S1EFT

C2S1ET

C1S2E

C2S1ET

RLA Tileflex

RLA Flexibond NS

RLA One Flex

RLA Mastik

RLA Unigrip

RLA Moreflex

RLA AddFlextra, after Priming with Universal Primer

RLA Fast Set, after Priming with Universal Primer

RLA Tileflex, after priming with Universal Primer

RLA One Flex , after priming with Universal Primer

RLA Mastik, after priming with Universal Primer

C2S2E

C2S1ET

RLA AddFlextra RLA Unigrip (provided substrate is clean)

C2S1ET

C1S1ET

C1S2E

C2S1ET

C2S2ET

C1S1ET

C2S1ET

C2S1ET

C1S2E

C2S1ET

C2S2ET

C1S1ET

Product Code

RLA Tileflex

RLA Flexibond NS

RLA One Flex

RLA Mastik

RLA Unigrip

RLA Moreflex

RLA AddFlextra

RLA Tileflex

RLA One Flex

RLA Mastik

RLA Unigrip

RLA Moreflex

Product Name

www.rlagroup.com.au

1800 242 931

RLA Polymers

A DHESI VES GUIDE


www.tiletodaymagazine.com.au | TILE TODAY #100 | 19

ADH-31 T1-60

ADH-31 Quality Rubber Modified C1ETS1

T1-60 Economical Premixed Mastic D2ET

Granite/Marble

Vitrified products (Porcelain)

Shower Floors

Floor tiling to receive floor traffic on same day of tiling

Slim thickness tile or panel 3-5+mm

Swimming Pools & Other Total Immersion Locations ADH-55

ADH-55 Premium Polymer Modified C2ETS2

ProLite ADH-55 ADH-44 EBM-Lite ADH-55FS ADH-44 EBM-Lite

ProLite ADH-55 ADH-44 ADH-33

ProLite ADH-55 ADH-44 ADH-41 ADH-33 ADH-31 ProLite ADH-55 ADH-44 ADH-41 ADH-33 EBM-Lite

Prolite Premium ‘White’ Lightweight C2ETS1

ADH-55 Premium Polymer Modified C2ETS2

ADH-44 Premium Powder Mastic C2ETS1

EBM-Lite ‘White’ Epoxy

ADH-55 Premium Polymer Modified FAST SET C2ETS2

ADH-44 Premium Powder Mastic C2ETS1

EBM-Lite ‘White’ Epoxy

Prolite Premium ‘White’ Lightweight C2ETS1

ADH-55 Premium Polymer Modified C2ETS2

ADH-44 Premium Powder Mastic C2ETS1

ADH-33 Premium Rubber Modified C2ETS1

Prolite Premium ‘White’ Lightweight C2ETS1

ADH-55 Premium Polymer Modified C2ETS2

ADH-44 Premium Powder Mastic C2ETS1

ADH-41 Premium Smooth ‘White’ C2ETS2

ADH-33 Premium Rubber Modified C2ETS1

ADH-31 Quality Rubber Modified C1ETS1

Prolite Premium ‘White’ Lightweight C2ETS1

ADH-55 Premium Polymer Modified C2ETS2

ADH-44 Premium Powder Mastic C2ETS1

ADH-41 Premium Smooth ‘White’ C2ETS2

ADH-33 Premium Rubber Modified C2ETS1

EBM-Lite ‘White’ Epoxy

Both can be used as a glue & grout fixing system.

ProLite

Prolite Premium ‘White’ Lightweight C2ETS1

MISCELLANEOUS

ADH-33

ADH-33 Premium Rubber Modified C2ETS1

Keraflex Maxi S1

Keraquick S1

Granirapid

Kerapoxy

Keralastic T

Granirapid

Ultralite S2

Ultralite S1

Keraquick S1

Keraflex Maxi S1

C2TES1

C2FTS1

C2FS1

R2T

R2T

C2FS1

C2ES2

C2TES1

C2FTS1

C2TES1

C2TS2

C2FS1

Kerabond Plus & Isolastic

C2TES1

Granirapid

C2FTS1

C2TES1

Ultralite S1

Keraquick S1

Keraflex Maxi S1

C2TS2

C2FS1

Kerabond Plus & Isolastic

C2F

Granirapid

C2FTS1

C2FS2

C2ES2

C2TES1

C2TES1

C2FS1

C2TES1

C2TS2

D1TE

Adesilex P4

Keraquick S1

Keraquick S1 & Latex Plus

Ultralite S2

Ultralite S1

Keraflex Maxi S1

Granirapid

Keraflex Maxi S1

Kerabond Plus & Isolastic

Mapemastic Easy

RLA Fast Set

RLA One Flex, after priming with Universal Primer

RLA Mastik, after priming with Universal Primer

RLA Unigrip (provided substrate is clean)

RLA Flexibond NS

RLA Tileflex

RLA One Flex

RLA Mastik

RLA Unigrip

C2S1EFT

C1S2E

C2S1ET

C2S2E

C1S1ET

C1S1ET

C1S2E

C2S1ET

C2S2ET

C1S1ET

C2S1ET

RLA AddFlextra RLA Moreflex

C1S1ET

C1S2E

C2S1ET

C2S2ET

C1S1ET

C2S1EFT

C2S2ET

C2S2ET

C2S2ET

RLA Tileflex

RLA One Flex

RLA Mastik

RLA Unigrip

RLA Moreflex

RLA Fast Set

RLA Mastik, When mixed with 100% Uniflex additive

RLA Unigrip

RLA Mastik, When mixed with 50/50 Uniflex additive

C2S2ET

C2S1ET

RLA AddFlextra

RLA Unigrip

D1E

C2S1ET

C1S1ET

Poly Mastic

RLA Tileflex

RLA Flexibond NS


ADHESIVES AND GROUTS IN INNOVATION RACE International correspondent, Joe Simpson writes that new gel adhesives from Kerakoll are set to revolutionise the tiling industry. Driven by the legendary research and development (R&D) spend by market leaders Mapei, the past decade has seen many major advances in adhesive and grout formulations. Rapid-setting, ultra-flexibility, extended pot times, high initial grab, and extended workability have all been brought to the market by companies like ACT, Ardex, Bostik, Building Adhesives, CTA, Custom, Laticrete and PCI. Progressive technologies have emerged such as low-dust, fibre-reinforced, water-based epoxies, lightweight, high yield, ultra-white, airflow as well as fix and grout. But one recent adhesive launch really does deserve the term revolutionary. Kerakoll’s Biogel is a new type of adhesive manufactured using gel technology. Gone are all of the different formulations for different substrates and tile types that exist with standard C2 cement-based

adhesives. With Biogel adhesives there are only two choices to be made: powder-form Biogel No Limits or two-part Biogel Extreme. Both are suitable for internal and external use on any substrate, even deformable ones, and can be used to fix ceramic, stone and porcelain, as well as practically any other surfacing material. The product is the recipient of The Tile Association’s 2018 Innovation Award in the UK. Apart from the simplicity of choice, the range has many other advantages. The adhesives maintain the same consistency as when first mixed, even after a long period in the bucket. The mix does not shrink, so tiling contractors can make it exactly the right thickness for the job. Biogel is also soft and easy to work with.

The consistency means that Biogel wets the entire tile as well as the substrate, giving an excellent bond and superior performance. It is highgrab and non-slip, even when used on walls. And the inclusion of resins gives it a high shear strength, so it can be used on the most deformable substrates. More importantly, this type of resin has a low environmental impact, giving Biogel No Limits a GreenBuilding Rating of 5. Biogel No Limits is available in grey or White Shock, a white so pure it claims to make other brands of white adhesives look positively grey. Biogel is the latest development from the nine eco-friendly R&D laboratories that are part of the forward-thinking Kerakoll GreenLab. Kerakoll bills this Italian facility as: “A place dedicated to research and technological development in the field of natural construction materials”.

IMPROVING ADHESIVES The challenge for Biogel’s R&D team was to address some of the technical shortfalls of traditional C2 cementbased adhesives. These tend to thicken quickly in the bucket, and so users feel they require a stiff mix to ensure that the adhesive does not shrink. As a result, the mix can by quite difficult to work with. Kerakoll BioGel is a Geo-binder based, structural flexible multipurpose gel adhesive for bonding tiles to virtually any surface, even in extreme conditions. It is available in both grey and white.

20 | TILE TODAY #100 | www.tiletodaymagazine.com.au



Biogel adhesives fully wet the tile back ensuring maximum adhesion

It also forms a film quickly and so does not wet the tile thoroughly. And, of course, performance varies from one adhesive to another, making it hard for tiling contractors to make the right choice. Kerakoll believes it has addressed all these issues with the two Biogel formulations. These do not thicken in the bucket, remaining in the “as mixed” state for long periods. Fixers and contractors can also make the mix to the consistency they choose, knowing Biogel does not shrink. The resultant mix is also soft, and so can be worked with less effort. This unique formulation also wets the entire tile, even after a long time. Furthermore, the company is confident in asserting that the adhesive’s performance is superior to the competition, and it works “for everything and on everything. To achieve this, Kerakoll has opened a new frontier in research technology, by investigating how natural ingredients actually behave and then formulating an innovative adhesive

22 | TILE TODAY #100 | www.tiletodaymagazine.com.au

ABOUT KERAKOLL GREENLAB The Kerakoll GreenLab located in Sassuolo, northern Italy is where the company centralises its research and development operations, focusing specifically on green technology. Six fundamental issues are studied in-depth at the lab: • Low environmental impact products aimed at reducing the impact of CO2 • Study of indoor pollutants, development of natural alternative materials to cement and calculation of the breathability index • Research on VOC emissions • Solutions for seismic safety • Developing solutions for thermal insulation and energy efficiency • Acoustics

ARCHITECTURE An avant-garde structure, the GreenLab groups nine laboratories on an area of about 7,000 square metres on four floors where a team of 100 researchers work. It is the first building in the country's industrial sector designed and built entirely with eco-sustainable and integrates the use of renewable energy. The main façade of the building faces

south, favouring natural sun; photovoltaic glass panels and the presence of water tanks contribute to the micro-climatic control of the building. All ventilation within the building is carried out naturally as a result of the cross ventilation through the skylight of the central atrium that is controlled via automation which allows air circulation. In terms of building materials, the GreenLab is made with thermal blocks of natural clays and wood with paints based on natural hydraulic lime. This is designed to provide an effective thermal insulation.


TILERS TRUST

COMING SOON COLOURED

GROUT INTERNAL EXTERNAL

mm

INTERNAL EXTERNAL

CG1

AS ISO 13007.3 2013

&

WALL

JOINTS

1.5-15

FLOOR

D RE OUUT L CO RO

G

D E R U COLO T

U O R G

GROUT

COLOURED

COLOURED

GROUT

CG1

CG1

D MOULTANT RESIS RNAL /EXTE L A N INTER/FLOOR WALL INTS JO WALL5mm 1.5-1

MOULD RESISTANT INTERNAL INTERNAL/EXTERNAL WALL/FLOOR WALL JOINTS 1.5-15mm 1-3mm AS ISO 13007.3-2013

2KG

O AS IS .3-2013 13007

10KG

AVAILABLE IN 14 DESIGNER COLOURS 8 x 2KG & 10KG SIZES

CONTACT US FOR MORE INFORMATION ON OUR COMPLETE TILING RANGE:

T: 1 8 0 0 2 4 2 9 3 1 W W W. R L A G R O U P. C O M . A U


Highly deformable and workable, hybrid gel adhesive bonds everything and has been tested under the most extreme working conditions. The adhesive strength is 500% superior to a class C2 (4.5 N/mm2) cement-based adhesive after 24 hours, and 10 times more deformable than a class S2 (> 50 mm) cement-based adhesive. It is also easy to spread, being five times less viscous than a polyurethane adhesive. Fugabella Eco Flex is a rapid-setting and hardening grout containing pure NHL which makes it naturally resistant to fungal and bacteria growth. It is colourfast, very easy to clean, and creates a water-drop effect that enhances its resistance to water even when exposed to heavy rain or frequent washing.

that acts like a gel. The result, Biogel No Limits, is thixotropic, smooth, and light at any thickness. It also works well on walls, with no tile slippage. Biogel No Limits stands up to stresses on the most deformable substrates thanks to the excellent shear strength of the its low-environmental-impact resins. Pure white Carrara marble from Kerakoll’s quarries is an exclusive ingredient that renders products workable, delivers what the company asserts is unmatched performance, and gives the white versions an unmistakable white colour uniformity.

Biogel adhesives maintain their shape, support the tile and do not shrink

Biogel has strong environmental credentials, that have been assessed using the GreenBuilding Rating; an evaluation method for measuring


and improving the environmental performance of building materials. It is formulated using locally-sourced minerals meaning lower greenhouse gas emission during transportation. It contains recycled minerals, thus reducing the damage to the environment caused by extracting pure raw materials. The natural mineral content of the grey variant is 61% and the white is 64%. The recycled mineral content of the grey is 33%, rising to 61% with the white. Kerakoll has produced PDF guides to both formulations that include application methods and a detailed performance analysis. These show a pot life for Biogel No Limits, at 23ºC, of six hours for white and eight hours for grey. Tiles can be grouted or accept foot traffic after 20 hours with white, or 24 hours with grey. Shear adhesive, for porcelain tiles, is 2.5N/ mm2 after 28 days, and the tensile adhesion is also 2.5N/mm2 after 28 days. Biogel Extreme is marketed as an improved reaction resin adhesive for all internal and external tiling. It similarly out-performs standard C2 adhesives in terms of bond strength, stress resistance, and spreadability. It achieves shear adhesion, after seven days, of 6.5 N/mm2.

Biogel structurally bonds the substrate to the tile, guaranteeing a long-lasting adhesion over time

Tiling contractors are creatures of habit, hard to lure away from their favourite brands, and tried-andtrusted adhesive formulations. This is what makes the positive reaction to Kerakoll’s Biogel products so unusual and compelling. It may not be scientific, but the tilers quizzed by the author about their experience of using Biogel have been unfailingly positive. The ease of use and spreadability were universally praised, as was the

ultra-white colouration. Professional fixers also enjoyed the on-site benefits of using a product that maintained a stable consistency over a long period. They were also reassured by the exceptional wetability and coverage, which helped overcome the doubts many held about working with XXL tile formats and fully vitrified wall tiles. If this straw poll is replicated across the wider tiling community on a global scale, Kerakoll may be on to a real winner! ■

1. Ergonomic design, less fatigue on hands 2. Strong & Flexible 3. EZE break off unique ‘T-Post’ design 4. Economical 5. Faster Installation 6. Patent Pending 7. Proudly 100% Australian Designed, Engineered & Manufactured by:


Tile Today reaches 100 issues The magazine, along with the industry, has undergone many changes since founder Tony Stock launched the first edition

Issue #57

57

TILEToday

Dec - feb ‘08

Issue #56

57

$11.00

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TILEToday fully endorsed by the australian tile council

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Sept - Nov ‘07

56

The Australasian Tile Magazine

Issue #55

june - august ‘07

Issue #54

The Australasian Tile Magazine

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56

TILEToday

55

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55

TILEToday

The Australasian Tile Magazine

Issue #53

DEC - FEB ‘07

54

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$11

54

TILEToday

The Australasian Tile Magazine

53

53

Issue #52

SEPT- NOV ‘06

The Australasian Tile Magazine

52

Issue #53

DEC - FEB ‘07

51 Issue #51

JUNE - AUGUST ‘06

The Australasian Tile Magazine

Issue #50

MARCH - MAY ‘06

The Australasian Tile Magazine

50

MARCH - MAY ‘04

Issue #42

The Australasian Tile Magazine

42

TILEToday

TILEToday

52

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53

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TILETODAY

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TILEToday

50

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42

The Australasian Tile Magazine

In his own words, Tony said, “I was involved in the tile industry in a variety of roles including contracting, estimating, sales and imports, both in the UK and Australia for around 20 years. One of my roles included visiting sites where tiling failures occurred and writing reports. Basically, I gained wide experience with leading tile companies which prepared me for my attempt to publish a magazine. I also sold print advertising and wrote articles for the

53

Industry publication

advances made by tile manufacturers and producers of related machinery who work closely together, particularly those based in Italy and Spain. “One of the biggest changes that has taken place over the years is the constant increase in the overall dimensions of tile. Back in 1993, a 300 x 300mm tile was considered large. Today, many new residential projects feature tiles which are double that size. “The most radical development relates to slim products which vary in thickness from 3mm to 7mm, and are produced in regular formats and large 3000 x 1500mm slim panels. We also have slim 12mm thickness products for benchtops. When you factor in developments in ink-jet printing processes, manufacturers now have the capacity to produce practically any design on the surface of a tile, large or small. February - april ‘07

I

Toorak Times (a local newspaper, now a website). “When we arrived in Melbourne in 1989, I discovered that unlike the USA and most countries in Europe, the industry did not produce a magazine dedicated to tiling. I contacted Max Sutton at the ATC at the time and he said the council did not have the time or resources to tackle the task, but he would welcome the emergence of an industry-based magazine. He supplied me with some industry contacts and I quickly created a media kit, which I faxed to prospects after an initial phone call. Between April and August 1989, I sold approximately 20 pages of advertising, before I even started to think about specific content. Luckily it all came together with help from people like Ron Green (Tile Power) and other industry figures. “The industry constantly evolves, largely driven by technological

n this feature, Tony Stock tells the story of how Tile Today began and the current challenges facing the tiling industry. Peter Carter, president, Australian Tile Council (ATC) also provides a perspective from a professional body that was established to help its members who are part of the industry.

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Pool Coping Failure Factors Securing The Industry’s Future

Slip ReSiStance

ventilated façades

review of the draft standard

a growing green trend

Global Production & Consumption Of Ceramic Tiles

colour connection

the relationship between fashion and tiles

sustainability

where are we at?

Wholesaler Profile:

Warming up

Ocean+Merchant

to underfloor heating

four fabulous faÇaDEs and the architects behind them

slip resistance

to regulate or to perish

an important update

that is the question

tiling ovEr timbEr

basic preparation & Laying

new american standard defines polished porcelain

Developments in decoration

thE global picturE

production & consumption

standards

tiles, stairs, ramps & handrails

Cevisama 2007

evolution of the spanish tile sector

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TILEToday

Dec 2010 - Feb 2011

Issue #69

The Australasian Tile Magazine

69

september - November 2010

69

Issue #68

68

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The Australasian Tile Magazine

Issue #66

The Australasian Tile Magazine

66

The Australasian Tile Magazine

September ‘09 - November ‘09

TILEToday

68

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66

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mar – may 2010

TILEToday

Issue #64

64

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64

Issue #63

The Australasian Tile Magazine

JUNE ‘09 - AUGUST ‘09

63

The Australasian Tile Magazine

December ‘09 - February ‘10

Issue #65

Dec ‘08 - Feb ‘09

Issue #61

65

The Australasian Tile Magazine

Issue #60

SEP - Nov ‘08

The Australasian Tile Magazine

Issue #59

JuNE - auGuST ‘08

The Australasian Tile Magazine

59

Issue #58

March - May ‘08

The Australasian Tile Magazine

58

TILEToday

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NCIA INvest IN Colour

AustrAliAn institute of Architects recognise fftse seminArs

interview: greg holman seidler & assoCiates

infotile launches online product specification

iNtelliGeNt tiles Guide tHe Visually imPaired

Tiling swimming pools

tile imports plateau

bEnD bEigE

Cersaie ‘09 the big review

TILEToday

attitudes to coLour

63

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The shorTage of skilled Tile fixers

glass: a distinctive sustainable material

grEEn & golD stanDarD new eco-labeL Launched

Cevisama 2008 opulence & opportunity

TILEToday

slip resisTance: whaT your moTher didn’T Tell you

TILEToday

inDustry giants

Lamina in austraLia

minimise porosity

65

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ffTSE SEminar program inSidE

eco-labelling standard for tile & stone

Full Frontal tile & stone sealing guide poster enclosed TILEToday

marketing ceramic tiLe

combine the right body, base, glaze & grit

TILEToday

focus on fascinating use of tile

selling green

a tile & stone extravaganza

61

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Full Frontal - a dedicated tile & Stone expo TILEToday

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Full Frontal

60

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59

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cersaie review

the lowest cost floor finish

cersaie - too many trends to deFine

all PorCelain Tile Was noT CreaTed eqUal

innovations & creations

ceramic Tile

• Fast tracking tile installation • avant-garde materials • When Will tiling speciFications reFerence as 3958.1: 2006/07? • outcomes From the national tile laying teachers conFerence

• Green remodellinG - Tile is a healThy alTernaTive • Tile imPorTs deCline aGain • The BreaThinG Wall oF Tile • desiGnBUild 2007 eXPeCTaTions eXPosed

cersaie - too many trends to deFine

TILE MONTH 2006 & TV CAMPAIGN 20/2/06 1:10:48 PM

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TILEToday 58

THE ANNUAL BUYERS GUIDE – PART ONE TT50 Cover_3.indd 1

13/2/04, 3:30:41 PM

60

THE ANNUAL BUYERS GUIDE 01 TT Cover #42 1

• Fast tracking tile installation • avant-garde materials • When Will tiling speciFications reFerence as 3958.1: 2006/07? • outcomes From the national tile laying teachers conFerence

61

• CEVISAMA REVIEW & TILEX PREVIEW • REDEFINING FIRST QUALITY CERAMIC TILES • TILING AT THE DEEP END – REVISITED • GLASS MOSAIC GALLERY • TOOLS OF THE TRADE

the 1970s are back!

inspiring tiles

Breathe easy

clever tiles that clear the air

• DISTRIBUTION - A MAJOR ACTOR IN VALUE CREATION IN THE TILE UNIVERSE • THE CHINESE BUILDING CERAMICS INDUSTRY: A “FASHION” COMPETITIVE STRATEGY • THE U.S. ECONOMY, THE DOLLAR, AND THE FUTURE OF THE U.S. CERAMIC TILE MARKET • OPPORTUNITY FOR INNOVATION • EFFLORESCENCE - WHO’S RESPONSIBLE?

Cersaie 2010 review

porCelain tile fashions

a miraculOus mOsaic

external tiling

flOOr & wall tile fasHiONs

paves the way

tile industry growth tile imports on the rise ncia increases production

fftse moves to darling harbour

breath easy with tiles that Clean the air

full fronTal TiE STonE Eo rEEd

full frontal tile & stone expo 2008

Adhesive selection guide

Full Frontal tile & stone expo invite enclosed

FULL FRONTAL TILE & STONE EXPO REVIEW

tongue & groove tiling systems

tIle Imports remAIN uNChANged

adhesive selection guide

world production & consumption of ceramic tiles

technology:

Ceramic tiles in the 21st Century China and India advance

NCIA Today

Paving on a pedestal

Johnson Tiles Today

Hard Surface Standard Review

architecture:

architecture: ceramic Fabric as an abstraction

Designing sustainable architecture with ceramics

editorial:

markets:

stone & tile Gala awards Dinner

Versatile hard surface finishes

World Production & consumption of Tile

Wholesale and retail 2016

Turkish Star Rising

Tile imports rise to pre-GST levels

Tiling on cast and pre-cast gypsum

buyers guide edition

Tile Power forges ahead

Tile Import Statistics 2012

Review

Tile & sTone aT designeX

84

84

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85

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85

AdvAnced Sintered compAct SurfAceS

interviews: Bob Beaumont of Beaumont Tiles

treNds: Metallic finishes – all things bright and oxidised

iNstallatioN: direct adhesion onto decks

MArkets: A river of no return. China rules? tile imports rose in 2013 Buyers Guide

iNterviews: adam marks, laticrete Gordon redman & ashley tucker, tile Power

6 Star Green Star project features tile & stone Uncoupling tiling systems

iNstAllAtioN: the adhesive selection guide

Cersaie: Prime ProduCt trends

interviews: Philip Gray, Mapei Australia Peter Maniscalco, Artistic Stone

T i l e T o d ay 91

88

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Processing slim Panels and tiles

markets: Global production & consumption of tile

installation:

TILE TODAY

2016

Advanced Ceramics – Neolith slim

decoratioN: You ain’t seen nothing yet

trends: Floor tile focus Tile imports update

architile: Advanced ceramic materials Important Standard revision defines first quality

88

cersaie 2014: Prime Product trends

ARCHItile

treNds: think outside the square

86

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86

interviews: Fabian Morgan of Ardex Australia

Annual Adhesive Selection Guide

David Fenton of Coulson Tiles

TILETODAY

83

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83

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82

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TileToday

82

tile

New 40,000 ton presses will forge the future

TileToday

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Big challenges lie ahead

81

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celebrating 20 years

TileToday

TileToday

80

New systems for installing tile

installation:

Tile Today Tile Today Tile Today Tile Today Tile Today Tile Today Tile To Today fully endorsed by the australian tile council

installation:

Interview: Bronwyn Dowie-Rudolph, Designer Tile’s Role in the Green Building Industry

interviews:

interview:

Life of the structure tiling systems

architile:

installation: Facade tiling: avoiding efflorescence

Andrew Drinkwater of Amber Australia

Architile Interview: Allan Powell, architect

Buyers’ Guide Edition

Innovative applications of ceramic tile

Minimising tile cracking at movement joints

architecture:

The Key Qualities of Tile

Interview: Artisan Architects

Porcelain pieces pass screen test

installation:

DIversIfIeD to acQuIre fftse

installation:

trends: Maximalism – more is more Digital printing as a creative user-orientated tool Surface reflectivity and consumer law

markets:

Tile and the third dimension

architile:

Interview – Stephen Varady, Architect

ItalIan tIle sector Invests In Its future

Interview – David Sainsbery, Architectus Ceramic tile on the forefront of architecture

People, products, projects and standards

markets:

Global production and consumption of ceramic tile

architile:

architile:

tile

interview: Sam Giunta – classic ceramics

cersaie – All the Fun of the Fair

Pooled ResouRces: Pool & Glass Mosaic TRends

markets:

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tiling pools: part one

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trends Something old, something new…

treNds New slim materials and fixing techniques outdoor tiling concepts

trends Maximalism resurgent Whatever the cost may be Markets tile imports rise by 14 per cent installation optical hazing in polished porcelain tiles – dealing with a defect

IntervIews Emma Berthold and Dr Shaila Divakarla, GECA

ArCitile italian porcelain stoneware hits 3 home-runs

intervieWs Phillip Crawford – amber australia Glenn Biggs – Bisazza australia

CERAMIC TILE IMPORTS: NEW RECORD LEVELS IN 2015

markets Dramatic increase in tile imports China: House of cards?

MArkets World production and consumption of ceramic tile

TILE TRENDS 2016: MORE OF THE SAME WITH A SUBTLE TWIST.

InstallatIon Coloured Grout: Managing colour perception and consistency

iNterVIeWS Adriana spazzoli – Mapei Anthony Peronace – Ace Ceramics

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“The biggest challenge facing the industry lies in promotion of the environmental benefits associated with use of the product. Manufacturers of competitive products are very active in that area.”

Representative body According to Peter, the basis of the ATC has not really changed much over the last 25 years. He explains, “Our focus has, and continues to be, the representative body of the tile industry. “Our main role has been to protect the industry out of which we all make a living. Most of this work is done behind the scenes and the ATC website outlines many of the things achieved over the years. “In more recent times, the focus has been more on becoming the industry technical reference point. The release of the Tiles and Tiling Guide is a good example of that. Together with our new website, the Tiles and Tiling Guide opens up an

exciting new era and market position for the ATC. “What hasn’t changed is the dedication and sacrifice of the people that volunteer to do the work for the ATC on behalf of the members.” Peter believes the biggest change in the last 25 years in the tile industry is the change in tile manufacturing technology and the rate that it changes. He said, “The advancement in tile manufacturing machinery has continued to increase the production output and efficiency of tile production leading to the cost of tile declining over a large part of the last decade. “Coupled with that is the continuing increase in the range of product and designs available. The most obvious example of that is the increase in size of product available. Twenty-five years ago, a 600 x 600mm tile was considered a very large tile. These days, you can buy tile panel in 3200x 1600mm and even larger. “The application and use of tile have also expanded to include wall

coverings, external cladding and bench tops. This has led to an increase in the size of market.” The emergence of China as a key player in the tile market, has also had a significant impact on the tile industry. “Twenty-five years ago, Italian product was the most imported tile in Australia and product from China didn’t exist. Today Chinese product represents 66% of all tile imported into Australia,” he said. The emergence of cheaper Chinese product has led to a proliferation of tile merchants across the country resulting in a drop in margin from those achieved 25 years ago, according to Peter. Digital printing technology on tile has been another major influence. “That technology has advanced so far now that it is almost impossible to tell the difference between real timber and timber tiles and real marble and marble porcelain,” said Peter. “What has not changed is that Italians still clearly lead in the development of new design in tile.” ■

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Pool Coping Failure Factors Securing The Industry’s Future

Slip ReSiStance review of the draft standard

Global Production & Consumption Of Ceramic Tiles Wholesaler Profile:

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Developments in decoration Cevisama 2007

evolution of the spanish tile sector

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where are we at? to underfloor heating

four fabulous faÇaDEs that is the question

Beyond Beige

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Tiling swimming pools

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tiling ovEr timbEr

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slip resisTance: whaT your moTher didn’T Tell you

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an important update

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• DISTRIBUTION - A MAJOR ACTOR IN VALUE CREATION IN THE TILE UNIVERSE • THE CHINESE BUILDING CERAMICS INDUSTRY: A “FASHION” COMPETITIVE STRATEGY • THE U.S. ECONOMY, THE DOLLAR, AND THE FUTURE OF THE U.S. CERAMIC TILE MARKET • OPPORTUNITY FOR INNOVATION • EFFLORESCENCE - WHO’S RESPONSIBLE?

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WILL THIN TILES BE ACCEPTED? Colour, shINe ANd shApe IN ArChIteCturAl ClAddINg

INK-JET PRINTING OF CERAMIC TILE

tiling pools: part one

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FLOORING MATERIAL ANALYSIS

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Ceramic tiles in the 21st Century

LoW thicKnEss tiLE – accEPtancE groWs

special report:

China and India advance

NCIA Today

Charting the Changes 75 editions of tile today

technology:

interview:

Paving on a pedestal

Johnson Tiles Today

Formats oF the Future

Hard Surface Standard Review

architecture: Designing sustainable architecture with ceramics

architecture: ceramic Fabric as an abstraction

stone & tile Gala awards Dinner

Cersaie – All the Fun of the Fair

Tile imports rise to pre-GST levels

Interview – David Sainsbery, Architectus Ceramic tile on the forefront of architecture

People, products, projects and standards

markets:

Wholesale and retail 2016

Turkish Star Rising

Tiling on cast and pre-cast gypsum

buyers guide edition

Porcelain pieces pass screen test

installation: Minimising tile cracking at movement joints

DIversIfIeD to acQuIre fftse

installation:

World Production & Consumption of Tile

Tile Power forges ahead

Interview – Stephen Varady, Architect

ItalIan tIle sector Invests In Its future

architile:

tile

interview: Sam Giunta – Classic Ceramics

markets:

editorial:

The ceramic industrial sector

architile:

Ceramic tiles and sustainable development Tile costs less than timber

architecture:

Donald Bates, Architect

leading retailers identify trends

markets: Tile imports decline

markets:

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Hot surfaces - texture by Design

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Tile imports and local production

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Architile Interview: Allan Powell, architect

Annual Adhesive Selection Guide

Gordon redman & ashley tucker, tile Power

Cersaie: Prime ProduCt trends

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Ceramic fabrics: a new architectural opportunity tRends: Melbourne’s high rise boom – what’s all the noise about? MaRkets: Globalisation scenarios in the world ceramic market installation: the assessment of hollow or drummy tiling is it a good idea to tile over green screeds?

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Fabian Morgan of Ardex Australia

Bob Beaumont of Beaumont Tiles

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6 Star Green Star project features tile & stone Uncoupling tiling systems

installation: New systems for installing tile

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Tile’s Role in the Green Building Industry

Facade tiling: avoiding efflorescence

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trends: Floor tile focus Tile imports update

Surface reflectivity and consumer law

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JUNE – AUGUST 2010

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Issue #66

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flOOr & wall tile fasHiONs

optical haze: consumer perspective

TileToday

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are drummy tiles always a defect ?

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a miraculOus mOsaic

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Issue #64

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Markets tile imports rise by 14 per cent installation optical hazing in polished porcelain tiles – dealing with a defect intervieWs Phillip Crawford – amber australia Glenn Biggs – Bisazza australia

MArkeTS World production and consumption of ceramic tile

IntervIews Emma Berthold and Dr Shaila Divakarla, GECA

ArCHITIle Italian porcelain stoneware hits 3 home-runs

InstallatIon Coloured Grout: Managing colour perception and consistency

MArkets: A river of no return. China rules? tile imports rose in 2013 Buyers Guide

iNterviews: adam marks, laticrete Gordon redman & ashley tucker, tile Power

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ARCHItile

Ceramic fabrics: a new architectural opportunity

trends Maximalism resurgent Whatever the cost may be

tRends: Melbourne’s high rise boom – what’s all the noise about?

Markets tile imports rise by 14 per cent installation optical hazing in polished porcelain tiles – dealing with a defect

MaRkets: Globalisation scenarios in the world ceramic market

intervieWs Phillip Crawford – amber australia Glenn Biggs – Bisazza australia

installation: the assessment of hollow or drummy tiling is it a good idea to tile over green screeds?

TILE TODAY

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markets Dramatic increase in tile imports China: House of cards?

INTerVIeWS Adriana Spazzoli – Mapei Anthony Peronace – Ace Ceramics

AdvAnced Sintered compAct SurfAceS

Advanced Ceramics – Neolith slim

decoratioN: You ain’t seen nothing yet

trends Something old, something new…

TreNdS New slim materials and fixing techniques outdoor tiling concepts

trends Maximalism resurgent Whatever the cost may be

Tile & sTone aT designeX ARCHItile

treNds: think outside the square

Processing slim Panels and tiles

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TreNdS New slim materials and fixing techniques outdoor tiling concepts

IntervIews Emma Berthold and Dr Shaila Divakarla, GECA

ArCHITIle Italian porcelain stoneware hits 3 home-runs

TILE TRENDS 2016: MORE OF THE SAME WITH A SUBTLE TWIST.

InstallatIon Coloured Grout: Managing colour perception and consistency

INTerVIeWS Adriana Spazzoli – Mapei Anthony Peronace – Ace Ceramics

adhesive selection guide 2015 TT86_Cover .indd 1

CONCRETE EFFECT TILES SHOW SUBTLETIES OF TEXTURE

CERAMIC TILE IMPORTS: NEW RECORD LEVELS IN 2015

markets Dramatic increase in tile imports China: House of cards?

MArkeTS World production and consumption of ceramic tile

A MELBOURNE SUSHI BAR GETS THE TILE TREATMENT

CERSAIE 2016 REVIEW

HOW MANY TILERS WILL WE NEED IN 2025?

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The threedimensional façade integrates the Auckland Blues’ team colours

Tiles create 3D façade for rugby team New Zealand’s Auckland Blues rugby team now play in an impressive new stadium featuring a 3D façade in the team's colours, writes Joe Simpson.

B

eyond the striking architectural aesthetic, the design of the stadium is also durable and easy to clean. That is because the façade was formed using porcelain tiles manufactured by the Italian-based Gigacer company. The Auckland Blues chose Light Gesso, together with Krea Blue, in different sizes to be installed on prebuilt concrete volumes. All the slabs were cut to size by Gigacer so that they could be simply installed on the façade like the pieces of a puzzle. To facilitate and speed up the work, all the elements arrived on site numbered according to the drawings and ready to be installed. Gigacer’s Krea range offers eight colours that interpret cement and coloured resin in a modern way. It allows the use of bright colours and bold shades both in residential and in public projects, thanks to the high technical characteristics of the unglazed porcelain stoneware. All the colours are obtained by pressing powders and raw materials in a

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single body, allowing the product to withstand high traffic in public places. The surface structure, in both 4.8 mm and 12mm thickness, is the same as in Concrete range. So it is, possible to combine the two ranges, both rectified in the same calibre, in all available formats. Each of the eight colours is available in a decorated version. The formats are 1,200 by 1,200mm, 600 by 1,200mm, 400 by 1,200mm, 600 by 600mm, and 300

by 600mm; plus 200 by 1,200mm in 4.8mm only. Decors can be mixed in sizes, colours, and designs; providing endless design possibilities. The décor formats are 1,200 by 1,200mm, 600 by 600mm, and 150 by 150mm. There are also mosaics in 300 by 300mm and stripe mosaics in 300 by 600mm, plus special pieces. The Light collection is an innovative system of white porcelain

The project’s architect's aesthetic and design required a durable and easy-to-maintain surface


Gigacer’s Light Gesso tiles together with its Krea Blue range were used in different sizes

stoneware materials, 4.8mm thick, with five textured surfaces: Gesso, Rigato, Crespo, Scolpito and Roccia. Gesso is an extended veneer – a smooth, finely textured, pattern – that contrasts with more textured surfaces. The appearance is that of marble polished by the sea and wind, or that of a carefully crafted plaster cast. The available formats, 4.8mm thick, are 1,200 by 1,200mm, 600 by

1,200mm, 600 by 600mm, and 300 by 600mm.

Blues HQ The purpose-built $4 million training and administrative headquarters at Alexandra Park is part of the Auckland Blues franchise’s ambitious plans. “We aspire to be a worldclass organisation, both on and

off the playing field, and we need appropriate facilities for the team and all of our staff,” said Blues chairman, Tony Carter, in a statement. “This is a once-in-a-generation opportunity to reposition the entire Blues organisation towards achieving our long-term goals.” The Greenlane facility has been leased from the Auckland Trotting Club for at least 15 years, bringing to an end the Blues time at Unitec in Mt Albert. And Alexandra Park’s chief executive, Dominique Dowding, is delighted with her club’s official partnership with the Super 15 rugby franchise. “Getting the Blues is another really exciting development for our club which will help sustain and grow harness racing in this wonderful and unique central Auckland location,” said Dowding. Blues chief executive, Michael Redman, said the club looked at several alternatives before opting for Alexandra Park. “This facility will help with retention of players and

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All the slabs were cut by Gigacer to the tenth of a millimetre so that they could be installed like the pieces of a puzzle

Tile profiles The Gigacer production plant has been specifically designed to produce large slabs, and it uses the Continua technology by Sacmi. The decorative effects are achieved without the use of glazes, just the controlled distribution of quality ceramics powder mixtures. The process allows porcelain stoneware that can be then cut, brushed and processed in various different sizes, preserving their quality characteristics. Its Light range is centred on light and texture. It is light that transforms the textural surfaces, enhancing their expressive variety, hence its name. Gesso is one of the colours from the Light collection. It is an extended veneer that contrasts the more textured surfaces; a smooth pattern. The appearance is that of marble polished by the natural forces of the sea and wind, sometimes opaque or translucent. It could also be a plaster cast which has been carefully crafted by the expert hand of the artisan.

recruitment,” says Redman. “The whole environment is important to players and coaches considering their futures so this can only be a good thing. The new facility is not the total solution. However, it aligns with our other investments in culture, identity and sports science,” concludes Redman. Covering an approximate area of 1,800 square metres, the facility features a high-tech gymnasium, a prehab/rehab area, rooms for seminars, medical and physiotherapy treatment, sports science and changing rooms, a café, and offices for coaching, team management and administration. For Alexandra Park, this news comes on top of members recently voting to support transforming part of the club’s car-park into an urban lifestyle village dubbed “223 Green Lane West” with boutique retail

stores and 231 apartments coming to market in the near future. Rugby is also not new for the area. Back in 1908, Alexandra Park, then known as Potter's Paddock, hosted the 14th All Blacks test against the British Lions, won 29-0 by New Zealand. ■

The Krea range features eight colours that interpret cements and coloured resins in a modern way

The Concrete collection takes its inspiration from the concrete surfaces widely used in modern architectural projects, providing a wide colour choice and the advantages of unglazed porcelain stoneware. It is available both in 12mm and in 4.8mm thicknesses. Thick slabs can be used for floors and thin slabs for wall coverings, because the colours are exactly the same in both options.

The Concrete collection takes its inspiration from the concrete surfaces widely used in modern architectural projects

The Light range is a system of white porcelain stoneware materials, 4.8mm thick, centred on light and texture

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MIXED MATERIAL MELANGES Recent tile shows indicate there is more than just different forms of concrete to influence tile styles and design, according to international correspondent Joe Simpson.

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O

ne interesting trend that is really starting to gain traction – and should prove to be fertile ground for years to come – is the pairing of concreteeffect tiles with contrasting material influences, notably wood-effect tiles, but also including marble-effects, stone-effects, and metallic-effects. The result are neutral colourways, unexpected patterns, and engaging textures. These new material melanges combine digital scanning, image manipulation software, and digital inkjet technology to offer a completely new set of aesthetic options. When realised in cement tones, notably in the Shadow design, Ariana’s Worn range enhances the neutral industrial palette of concrete by adding this unexpected surface texture. It is a stylistically eclectic combination that would look equally at home in residential, commercial, or public spaces. Con.Crea by Ariostea is inspired by brushed concrete and synthetic resins, and the combination of these two materials create surfaces with a cool, contemporary look. The Ultra Con. Crea Maxi Slabs collection features of-the-moment colours such as Cloud, Earth, Ink and Talc, in XXL and compact sizes. It also includes Dove Grey, a soft, neutral shade. Overall, the palette is organised by colour intensity, and offers the deepest black to optical white, via soft, warm shades. Surfaces of great depth are created, characterised by material effects and colour contrasts. Con.Crea is also available in natural, pre-polished, and non-slip finishes. TexCem, a Ragno tile collection, reflects the retro look of dilapidated concrete with a fine fabric weave. A single rectified 325 by 977mm size is used across the five colours: Avorio, Cotto, Ottanio, Grigio, and Bianco. Available in a thickness of just 6mm (8mm for structures), it is intended for residential and light commercial use. The range features two 3D structures, three decors, and one mosaic option. Inspired by the handshaping of concrete, and available in all the colour variants, the Groove 3D structure emphasises the flaws of the inspiration material; while the Tria 3D

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structure, also available in all colours, consists of triangular and square shapes that emerge on the surface of the material and underline its form. Clockwise from right: Titan is a combination of metal and cement and is made by Century, part of the Fincibec Group; The Artifact of Cerim collection embodies spatulated concrete with a strong contemporary twist; Ariostea offers Ultra Con.Crea maxi slabs with 1,200 by 600mm, 600 by 600mm, and 600 by 300mm formats for more compact architectural spaces; The Fincibec Group’s Over brand markets itself as a new name in “Made in Italy” ceramics and produces super-sized slabs; Hyper Dec Street from the Wide range by Flaviker; Ariana’s novel ceramic surfaces such as Worn, shown here in its Shadow design, are inspired by leather.

TexCem is completed by various decors: Patch consists of a mix of ornamental geometrical patterns inspired by the world of fabrics; Esagone alternates decorated and solid colour modules with a vintage flavour; while Magnolia, a decor in the large 1,300 by 977mm size, comprising four elements and reinterprets the floral motifs of wallpaper. This really is a collection worth exploring in detail. RAK’s M-Project is an exclusive concept that comes from the integrated development of materials such as stucco, spatulated resins, and woods, co-ordinated in a single colour palette. It provides further evidence of the aesthetic fusion of materials in modern tile ranges. Spaces designed with M-Project have strong visual impact, enhanced by the fusion of different textures, formats, and warm or cold shades.

Floors and walls gradually combine into a single stylistic solution that should capture the imagination of even the most demanding designers: something really evident in the M-Project Stucco variant. The theme continues with M-Project Spatolato: where the look and surface effects of spatulated resins and woods show the passage a craftsman’s hand.

Concrete is still here While some concrete-effects from the past are sterile, minimalist, surfaces without personality, that is not the case with many of the current iterations. One of the most imaginative and striking is Hyper by Flaviker. This is offered in Wide, the term used by the company to refer to the large, lightweight 7mm porcelain slabs produced using Continua+ production technology. www.tiletodaymagazine.com.au | TILE TODAY #100 | 37


Clockwise from top: Keope's Ikon collection has the unmistakeable character of concrete; Panaria’s Context range is inspired by cement mortar; The Downtown tile collection from Iris Ceramica is available in four graduated hues, ranging from greys to browns. Its vintage lived-in look is created with scratches and faded colours; Porcelanosa’s HighKer surfaces deliver optical continuity that maximises the feeling of spaciousness.

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The collection boasts hyperrealistic concrete effects that display all the signs of natural ageing. Cracks, holes, and stains are accurately reproduced using latest-generation digital technology. The three main colour options – taupe, grey, and silver – are complemented by some really powerful decors – Street Lover, Tiger and Rose – that bring an urban, street art, graffiti vibe. There is even a cut piece option – Hyper Slim Pack – that offers potential to set these neutral tones against contrasting or statement grout colours. The Fincibec Group’s Over brand combines fashionable colours and materials with the technical benefits of porcelain stoneware and the creative freedom offered by large ceramic slabs, starting from 1,600 by 3,200mm. These slabs can be used for both floors and walls, as well as countertops, tables and doors. A nuanced concrete-effect vibe is key to the Over brand. It is a design that harks back to the group’s Century Uptown range. The grey variants have a raw concrete look, proving that with today’s ceramic tiles it is often hard to tell where stone ends and concrete begins. A variation on the concreteeffect theme is provided by Artifact of Cerim; a glazed porcelain range that offers a fresh take on spatulated cement. Its aesthetic impact, antiqued and imperfect, conveys an artlessness that goes with the broad neutral colour selection. It is enhanced by shade variations spanning cool and warm tones. The 10mm thick collection is offered is two main sizes (600 by 1,20mm, and 800 by 800mm) with modular sub-sizes. The 300 by 600mm format is also available in a grip outdoor finish. The cement tile’s graphic shade variations are used across six different neutral shades ranging from white to coal through grey and beige. Iris’s Downtown transfers the immortality of concrete to porcelain surfaces for projects with a minimalist, contemporary character. It comes in four contrasting shades, from grey to brown, and three different sizes: 1,200 by 600mm, 600 by 600mm, and 300 by 600mm.


Clockwise from above: Ragno’s TexCem reflects the retro look of dilapidated concrete with a fine fabric weave; Mirage from Glocal is evocative of spattled cement. It is a light, delicate collection with clean-cut textures and subtle details; The Archeologie collection by Franco Guerzoni is inspired by the idea that “a wall is like a book to be opened”. It has the appearance of a coloured surface; The Tactile collection is part of Ragno’s TexCem brand and offers an “elegant chromatic sequence including rich neutral and natural shades”, according to the company’s website; RAK’s M-Project in Stucco provides a strong visual impact, enhanced by the fusion of different textures, formats, and warm or cold shades; Panaria’s Context range is inspired by cement mortar.

The retro effect, obtained through scratches and colour contrasts, gives the collection a natural worn look. With Downtown, living rooms, bathrooms, and dining rooms are offered subtle shades, details, and patterns that render a simple material quite complex and distinct. The Ikon collection, new to Ceramiche Keope's portfolio, has the unmistakeable character of concrete. Drawing inspiration from urban style, this range reinterprets the raw reference material as porcelain stoneware. With its new 1,200 by 2,780mm maxi size – just 6mm – Ikon is ideal for creating continuous walls and floors. Keope’s design features a selection of neutral tones: Sky, Grey, Beige, Silver, and White. These are available with a matte finish to create a dynamic, ultra-cmodern surface. Ikon is available in 1,200 by 2,780mm, 1,200 by 1,200mm, 300 by 1,200mm, 600 by 1,200mm, 600 by 600mm, and 300 by 600mm formats. To complete the line, Ceramiche Keope also offers

trim pieces and decors to allow definition of even the smallest detail. Resin-effects form a selective, yet important, sub-class of the concreteeffect trend. A good example is Paris by NovaBell: a modern design that evokes the paired-back beauty of resin surfaces to create spaces with an urban-chic allure. The Paris colour range draws inspiration from the latest interior design trends, with five natural, dusty shades – plume, amande, ash, ciment, and noir – conceived for use in combination, or for sophisticated monochrome spaces. The zig zag, and righe (ridged) surface options bring tactile appeal to vertical surfaces; their textures defining spaces with a touch of dynamism. The Paris range spans from large 600 by 1,200mm XXL modules, that give continuity to surfaces, through to the exquisite 200 by 200mm tiles, rich in personality, that are ideal for all small public and domestic spaces. The full appeal of the Paris range is best seen, however, www.tiletodaymagazine.com.au | TILE TODAY #100 | 39


in the 1,200 by 1,200mm size, that delivers visual continuity to the vibrant patterns and tactile variations. Panaria’s Context range was inspired by cement mortar, a traditional building material based on pure cement and fine inert minerals. Panaria has enhanced this material’s unique qualities to create a surface with a new aesthetic and texture. The range is available in five shades of grey – Square, Loft, Store, Hangar, and Mansion – which echo the natural colours of cement, with mosaics and decors adding extra design scopes. The creative options are extended by the choice of thicknesses and sizes. Context introduces the 6mm thickness in 1,200 by 1,200mm, and 1,200 by 2,600mm laminated porcelain panels: a light, versatile, and resistant product. In addition to thin slabs, the range is also available in the more traditional porcelain stoneware thickness of 10mm, plus 20mm for outdoor use. All the products in Panaria’s latest collections feature Protect antibacterial shield, and are part of the selection of Panariagroup products with Microban antibacterial surfaces. The cement-effects in Porcelanosa’s HighKer series of XXL format ceramic tiles are typical of the blurring of the material lines between stone and cement. With four finishes and several different formats, Porcelanosa’s HighKer floor tile collections provide ample evidence to the company’s commitment to large formats. HighKer surfaces deliver optical continuity that maximises the feeling of spaciousness. As well as cement-stone (or vice versa), HighKer also features natural wood-effects, polished surfaces, and several different formats. The Bottega, Harlem, Rodano, and Nantes designs, inspired by stone, come in a 1,200 by 1,200mm format, while Prada, Duomo, and Matt have been designed in a 1,000 by 1,000mm format. Nobu, which reproduces the richness of wood in different tones – Roble, Arce, and Natural – is available in a 294 by 1,800mm maxi-plank format: very of the moment. ■ 40 | TILE TODAY #100 | www.tiletodaymagazine.com.au

Clockwise from top: The TexTile range from Marca Corona offers the appeal of concrete and the delicacy and lightness of fabrics; Florim’s Rex La Roche range explores the French charm of a stone filled with stratifications; Cedit’s Metamorfosi is a collection that attempts to fix the beauty of the oxidation processes that occur in metals in a precise moment; Trame by Lea Ceramiche brings colours, materials, and shapes together. Its Canvas range is characterized by a linen texture with a delicate graphic relief that enhances its threedimensionality; Flair by Naxos interprets wood with details that include small abrasions, light chromatic variations, and layered, three-dimensional surfaces.


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XVI WORLD CONGRESS ON CERAMIC TILE QUALITY 10 - 11 February 2020 · Castellón (Spain)

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As the authoritative and influential large-scale ceramic and bathroom expo in Foshan, China, the biannual China International Ceramic & Bathroom Fair (CeramBath) has become essential on the trade show circuit. It opens its 33rd session on April 18-21, 2019. Over four days, CeramBath will be held across three venues: China Ceramics City, China Ceramics industry headquarters and Foshan International Conference & Exhibition Center. Around 800 exhibitors and 200,000 visitors are expected to see exhibits on 400,000sqm of space featuring ceramic tiles, bathroom products, mosaics, stoneware, machinery and raw materials. According to its organisers, CeramBath is a significant platform to • Understand the latest technology, new products and trends in the ceramic sector. • Find suitable ceramic products and China-based business partners CeramBath also offers business matching with credible manufacturers with a range of price points to meet different procurement needs. For more info information, visit the CeramBath website. ■

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