Industry Mag: Aug. 2008

th e In d u s tr y

C A R IB A N A 2 0 08

S P E C IA L F E A TURE

G R IN D IN ’ T O THE TOP JD ERA E X C L U S IV E

w it h L O L A

STRY L A D Y O F T H E IN D U

AUGUST 2008 IS S U E # 1

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The Industry is Toronto, Canadas’ newest publication in the urban market. Our Mission is to Market, Serve and Promote the G.T.A entertainment industry.

To be the voice of the people. To respond to the needs of our community, to adhere to what they want to see in their city, to ensure their confidence and loyality to the 416.

We collaborate with a valuable network to expand local and international opportunities for both our exisiting and up and coming talent. Alongside catering to the nightlife consumers by keeping them informed with the hottest events and heavy hitters of the month.

of contents Lisa Persaud President, LP Productions Director of Finance Alisha Editor Sehrezade Dusoruth elle Brijlal Creative/Webmaster Mich n D’Analyst Analyzing the Situation Colum Dheju Underground Column Sean son Life in the 416 Column Ja son Ramdial Special Feature Column Alli Era, wicz (Caribana Photos), JD kie Nis rek Ja ns tio ibu Contr uad, Riddim

tional, Lola, Rennegade Sq Mr. Devine, Dynasty Interna , Koch ss, Ill Kidz, MVP Soundcrew tne ee Sw ca So , ex Sp r ste Track Ma ntic, Serani Entertainment, T-DOT Authe FOR VIBRANT NEW ZINE IS ALWAYS LOOKING GA MA Y TR US IND 416 E TH .COM FOR YOUR T LISA@416INDUSTRY TALENT! PLEASE CONTAC Y FAMILY! ART OF THE 416 INDUSTR CHANCE TO BECOME AP D ONLINE WITHIN THE MAGAZINE AN S ITIE UN RT PO OP G ISIN FOR ADVERT 9-5472 INDUSTRY.COM OR 416-91 416 A@ LIS T AC NT CO SE PLEA

CARIBANA EDITION

4 8 9 10 12 14

hies Meet the Industry Staff biograp of events 416 Events August Calendar ernational news/events Int be lo G e th s os Acr ts

Music DJ biographies & music char Industry advice column n io at itu S e th ng zi ly na A & 416 news Life in the 416 Toronto advice s own Lola

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Spotlight Toronto Hip Hop Canada ERA Underground Upcoming Artist JD st 2008 Special Feature Caribana, Augu Dasaca ernational artist Serani and Int th on M e th of r Flavou

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Open Mic

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Opinions from the people

AUGUST 2008

6industry.com TRY MAGAZINE – www.41 US IND 6 41 08 20 ©

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LISA PERSAUD - 416 Industry’s President Continued

th e In d u s tr y LISA PERSAUD 416 Industry’s President Lisa Persaud, also known as L was born and raised in Toronto, Canada where the endless possibilities for a lavished lifestyle were at her fingertips in order to conquer the entertainment industry. Who would have known that Toronto’s own would be making a name for herself in just a few short years.

“I need you to remember one thing I came, I saw, I conquered” [Jay-z- The Black Album] Living up to the famous lines of Jay-z, L is defining every possibility to conquer it all. In order to achieve success it starts from the ground up as a child, Lisa was actively involved in a Dance group of Music n’ Motion. She had mastered all genres, entered solo and group competitions but a future as a dancer was not considered a practical move at the time. Lisa took an interest in taking a stab at being ‘behind’ the scenes. At the young age of 14, Lisa was bitten by the marketing bug. She took on the alias of (GT-BG) and began promoting club events for local entertainment companies such as Uncle B, West Indian Connections, etc..and Djs such as the Babyblue soundcrew, Soca Monarchs and many more. Lisa quickly discovered her potential in the industry and that this was the life she was made for. After a few years of promotional work, Lisa’s network grew immensely it was time for her to rekindle her love of being back in the spotlight. At the age of 18, Lisa was discovered by Hot Vibe Productions to be the newest face in Toronto’s modeling industry.

With every window of opportunity there comes something always bigger and better this resulted in the success of working with Maxamus Entertainment, Standout Entertainment where L was exposed in Toronto Dance showcases which lead to Urban music videos with artists such as Sean Paul, Keisha Cole, Rascals, Cassie, Ray J, etc. working under the wings of famous directors Lil X and Jazz Virk.

Hot Vibe was so impressed with her dedication and vast knowledge of the industry; they offered L a title of being a recruiter and marketing assistant. The role challenged L to branch back into the business aspect of the entertainment industry and understand the

perception of the entertainment industry that it goes a long way in determining whether or not the glass if half empty or is half full. L confesses that “success takes time, persistence, determination, and most importantly, believing in yourself!.” At the age of 20 Lisa wanted to branch outside of Toronto, at this point she bumped heads with CEO of Money train records also known as the Ruff Ryders of NYC. The chemistry was amazing from the get-go and L was instantly added to the team not just a new face on the scene but as the PR rep for Money Train in Canada. L’s heart and dedication was to continue to represent Toronto, Lisa made contact with Hip Hop Canada to get involved with upcoming talent in her city. At this time, she was welcomed to the team to participate in Canadian events to promote underground and established talent as well as contribute to their magazine by conducting interviews with local talent and doing various editorial works.

In late 2007, Lisa was introduced to Tony Peters, CEO of World Class ladies; again there was an instant connection. Their ambition and similar personalities made an instant relationship. Tony then signed Lisa to WCL. After a few months, Lisa was promoted to be one of the World Class Ladies top models. “I never could have done what I have done without the habits of punctuality, order, and diligence, without the determination to concentrate myself on one subject at a time” she states that “with age comes wisdom and with exposure comes experience.”

Soon after Lisa decided to share her wealth of knowledge of the entertainment industry with the anticipated vision of her very own company L Productions which was founded in early 2008. The main goal was merely to unite Toronto’s rising and conquered talent. To put Canada on the map by getting local talent and the exposure they need and deserved for being part of Canada’s own. To develop a greater 416 entourage of talents and obtain better local as well as international opportunities. L Productions is a database which contains a group of talent, from DJs to models, dancers, photographers etc. essentially the purpose is to help Torontonians find work in the entertainment field within Canada.

With the success of L Productions, Lisa decided to come out with an urban magazine to represent Canadian talent. The main goal is to promote the 416 from the industry peoples’ point of view. It is the voice of the people, to make entertainment resources more accessible.

With Lisa’s vision of making it being and conquering it all L now works as the President of L Productions and The 416INDUSTRY. She continues to be actively involved in promoting local clubbing and concert events in Toronto, New York City and Miami Florida with XO Management. L is still in association with the following companies, as a model, writer, promoter of Hot Vibe Productions- Maxamus Entertainment- Koch Entertainment- Hip Hop CanadaMoney Train Records (NYC,NY)- World Class Ladies Fashion Shows/ Models- StandOut Entertainment- XO Management/ Rockers Island (Miami, Fl).

Living up and defining the expectations of others Lisa as proved and deserved that she has made a name for herself by conquering it all at a young age. Lisa still strives to be better then ever she has made her dreams into reality by making a making a mark in Canada this is only the beginning of L Productions the best it yet to come with the drive and determination that has been put forth by all aspects of her life the industry has no idea what is yet to come with one of Toronto’s finest own.

She came, She saw, She conquered

D’Analyst

Continued

Analyzing the Situation Columist

th e In du st ry Continued

Alisha S. Martin Director of Finance

Alisha Martin is no stranger to the Entertainment industry in Toronto - She has worked alongside with L on many projects with Hot Vibe Productions and Standout entertainment. Aside from being a video vixen, she is an accounting major at Sheridan college.

Naturally taken on the role of being the director of finance for L Productions and now the 416 Industry. This blend of her passion for music and numbers, entices her.

Sehrezade (Sherry) Dusoruth

With the entertainment industry in great competition this individual has managed to stay on top of the game and achieve great status and success. For the millions across the GTA and across the globe (D’ANALYST) is not only a high ranked promoter in the business but he is one of Toronto’s new additions to the club of MC’S. Being the star host of the hottest radio mix show on the net (THE LIVE WEDNESDAY’S MIXXSHOW) his talent and experience has allowed him to gain great exposure and allowed him to work with some of the best in the business.

Combining promotions, music, design & fashion (D’ANALYST) while maintaining his clear vision powerful and positive beliefs will allow him to take risks be persistent and find his way around obstacles which will all keep him seated at the top and continue inspire those around in a vision much greater than most people can dream of on their own.

Sean DHEJU

Editor “In order to succeed in life you have to play hard in order to play hard you have to be grounded” these are the words and motivations from the editor herself. At the young age of 22 Sherry has a bright future ahead of her recently graduating from York University with a B.A Hons degree in Sociology and English and getting accepted to teacher’s college at the University of Windsor the doors of opportunity are just waiting to be opened. Sherry’s familiarity with the entertainment industry started at a young age where she was part of the cast in various commercials. That soon stopped when she pursued her dreams of becoming a teacher with her background in English she has become a valuable asset to the team and has been able to get back in the entertainment industry as our editor.

MICHELLE (SHELLY) BRiJLAL Creative/Webmaster “If you really want something you can figure out how to make it happen” that is exactly what 22 year old Michelle Brijal has done with her life, goals and ambitions. At the age of 15 Michelle already made a name for herself in the online world with her designs “cooliebaybee kreashunz”. After deciding that this was the path she wanted to take for herself Michelle went to a private art college the Art Institutes of Toronto. Shortly after all the hard work and dedication Michelle graduated with 3 diploma’s in Web Design, Graphic Design and Digital Design all at the age of 20. Her future in the graphic world was just starting to blossom. It doesn’t stop there Michelle’s plansto go back to school to further her education and get a degree in advertising and design and some day be working in the advertising industry. As of now Michelle is still hard at work working full time as an in-house designer doing the thing she loves, Graphic Design and when she’s not busy with her full-time job she is completely dedicated to the 416industry magazine.

The Underground Columnist Sean’s hard work and dedication has paid off in the entertainment industry as a former DJ he has formulated the love and knowledge for the music in Toronto. It has given him that sense of accomplishment to bring out new break through artists on an international scale through radio and mix tapes to get the word out. His hard work did not stop there he has been promoting and transferring music to and from DJ’s locally and worldwide. He has also works with well known DJ’s such as DJ Christylz and D’Analyst for their internet radio show called Live Wednesdays on Basslineradio.net. As Sean mentions “I really enjoy making the public aware of new and up-coming artists across the globe it gives them a chance to step out and show the world what they got”. Sean also works for the well known company hiphopcanada.com. He also wrote the hip hop charts for the nuf-style review flyer every month for 5 years which used to be distributed everywhere in the GTA. At the age of 24 Sean has branched out and developed t-shirt company with founder Ewhin Donald called T-dot authentic which includes designs of the city with an urban touch. The work does not stop there Sean is also a full time Industrial Mechanic Millwright & Part time CNC machinist with plan to start his on company in the future.

JASON Life in the 416 Columist

ALLISON T. RAMDIAL Special Feature Columnist Allison is currently a student enrolled at York University, Glendon Campus within the Honours Double Major Program in French Studies and History. Her future goals are to complete her Bachelor’s Degree and Ontario Teacher’s College certification where she can enrich the lives of others. Upon completion she intends to pursue a Master’s Degree in Education whereby facilitating her overall goal of higher education. She would like to continue to be a writer and contributor to the 416 Industry Magazine in hopes of achieving their overall mission, to be the voice of the people through their publications within the urban market.

?

Jason was born and Raised in the suburbs of Mississauga, despite his distance from the capital; His attitude and personality has always reflected one of deep intellect and street smart.

Sugar coating has never been a option in his life. Being a UoT psych graduate, has allowed him to explore the depth of the human mind and behaviour - His passion is to incorporate his knowledge and bring it to the streets.

e b o l g e th

a u g u s t ‘0 8

CARIBANA WEEKEND

’Loren Lunnon’’ was Born July 31,1976 in Hollis,Queens New York. As a child he began his love affair with music listening to the music his mother and father played around the house on any given day. “My father had an enormous collection of R&b,disco and soul records”. But at the age of 11 it was the scratching by Dj Scratch on EPMD’s ‘So What You Sayin’ single that really drew him into the art form of Djing. By the time Devine turned 18 he was spinning at parties on his own, buying his own equipment, learning how to blend and producing mix tapes. Devine’s transition from Djing to producing was a natural progression, albeit not an easy one.

DYNASTY INTERnational & so so def presents

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19+ Event | Dress code HIP HOP, Reggae, Soca For more info, bottle service, limos & tickets call: 416-910-7326 or 416-520-1332 or visit clubzone.com or any of the following ticket outlets:

2lined music hut (malvern mall) 416.284.3999 Nappys: Markham - 905.948.0884 Brampton - 905.453.3037 Mississauga - 905.949.6787 XTC Design: Malvern - 416.754.3492 Downtown - 416.919.4319 Albion - 416.741.3598 Shoppers World - 905.454.8188 Westwood Mall - 905.673.5527

Music by DJ FELLI FEL

FIRE FETE CARIBANA SUNDAY 2008 INSIDE THE SOUND ACADEMY FORMERLY DOCKS 11 POLSON STREET 19+ Event | DRESS TO SWEAT LIVE PERFORMERS: N KEVI LYTTLE, SHURWAYNE & TRAFFIK, BUNJI GARLIN & ASYLUM, DESTRA & ATLANTIK, KMC, FAY-ANN and HUNTER! For more info & tickets call: 416-833-5374 or 416-409-4298 cvr_entertainment@yahoo.ca Music by LINDO P, MR PLAYHOUSE * D STARBOY, MISS BOOMERANG

‘’’Devine’’’ eventually entered the music biz in 1996 and began paying his dues as an intern for ‘’’Bad Boy Ent’’’. infamous street team, and producing mixtapes, all the while, still learning the business and mastering his craft as a beatmaker. Devine credits producer “’’’Ayatollah’’’” who took the time to show him how to work and craft beats on a MPC-60. ‘’’Devine’’’’s “big break” came in 2000 when his former manager managed an artist named “‘’’InfaRed’’’” who was about to sign to one of the biggest upcoming rap labels ‘’’Ruff Ryders’’’. Devine began to craft beats for ‘’’Infa-reds’’’ upcoming album. ‘’’Darian “Dee” Dean’’’ and ‘’’Joaquin “Waah” Dean’’’ immediately took notice, and signed Devine as a in-house producer in 2001.

LP PRODUCTIONS PRESENTS

THE OFFICIAL 416 INDUSTRY magazine launch party and 23rd bday celebration of the mag’s president lisa 19+ Event | grown & sexy inside tonic nightclub 117 peter street For more information & guestlist contact Lisa at 416-919-5472 or lisa@416industry.com Music by ill kidz, spex & d’enforcas

During his time with ‘’’Ruff Ryders’’’, Devine took to work fast producing an assortment records such as ‘’’Styles P’’’’s “Get High” remix featuring ‘’’Redman’’’ and ‘’’Method Man’’’ and various album cuts, “Keep Husltin’ by the ‘’’L.O.X.’’’ on the ‘’’Ruff Ryders’’’ Vol. 3 compilation, 3-5-4 Tarrantino and others by ‘’’Sheek Louch’’’ as well as tracks on ‘’’DMX’’’’s Grand Champ, ‘’’Drag On’’’’s “Hell And Back” and battle rap phenom ‘’’Jin’’’’s debut. With this type of track record early in a career many would be satisfied but ‘’’Devine’’’’s passion has his sights set on even broader horizons. “I’d really like to work on a variety of things both here and overseas, which ‘’’Devine’’’ accomplished by producing “Fight Back” a chart topping single preformed by one of Germany’s popular M.C. ‘’’Raptile’’’. I’d also like to do some R&B, (“So Lonely” which ‘’’Devine’’’ produced for ‘’’Mashonda’’’ on her ‘’’Full Surface’’’/’’’J Records’’’ debut album) Rock who knows..,” says ‘’’Devine’’’. With many upcoming projects for 2008 ‘’’L.O.X.’’’, ‘’’Sheek Louch’’’, ‘’’Jadakiss’’’ and new young rap phenom “’’’Jinsu’’’” and having recently joined the Spirit Music Publishing family Devine is poised to do just that.

Discography

‘’’SheeK Louch’’’ “Silverback Gorilla” (2008) D Block/Dip Set, We Spray Crowd ‘’Styles P.’’’ “Super Gangster (Extraordinary Gentleman)” (2007) In It To Win It ‘’’D Block’’’ “The CD/DVD Mixtape” (2006) Devine, Hood Bangin, Kill Yo Self, Knowbody, Young G ‘’’SHEEK LOUCH’’’ “AFTER TAXES” (2005) Devine, Street Muzik ‘’’RUFF RYDERS’’’ “Vol.4 THE REDEMPTION” (2005) Ruff Ryders 4 Life, What Ryders Do

‘’’BANGíEM & DOMINATION’’’ “GOD GIVETH,GOD TAKETH” (2005) On My Side, Love Triangle ‘’’MASHONDA’’’ “JANUARY JOY”(JAPAN EDITION) (2005) So Lonely ‘’’RAPITLE’’’ “MOZEZ”(GERMANY) (2005) Fight Back,Yaíll Make Me Laugh ‘’’JIN’’’ “THE REST IS HISTORY” (2004) Love Story, Same Cry, Thank You ‘’’DRAG-ON’’’ “HELL & BACK” (2004) Respect My Gangsta ‘’’SHEEK LOUCH’’’ “WALK WIT ME” (2004) 354 Tarrentino, Crazzy, Donít Mean Nuthin ‘’’DMX’’’ “GRAND CHAMP” (2003) Donít Gotta Go Home(add. Production) ‘’’RED STAR SOUNDS’’’ “Vol.2 B-SIDES” (2002) Get High(Rmx)(Styles.P) ‘’’STYLES P.’’’ “A GANGSTER AND A GENTLEMAN” (2002) Get Paid, My Brother ‘’’RUFF RYDERS’’’ “RYDE OR DIE Vol.3” (2001) Keep Hustlin ‘’’TELEVISION’’ ‘’’HBO BOXING’’’ FLOYD MAYWEATHER VS CASTILLO Background track UNRELEASED/MIXTAPE ‘’’INFA-RED & CROSS’’’ Do Ya Thing, Serve Da Crowd, The Ryde Iz Ruff(L.O.X.), Hood Life, Watchin Me ‘’’L.O.X.’’’ Go Get Ya Guns SHEEK LOUCH’’’ Oh Daddy, Uh Oh Uh Oh ‘’’J-HOOD’’’ Wifey, Donít Shoot up The Party ‘’’RAPTILE’’’ Fire INDEPENDENT RELEASE ‘“BLAZE THE GOLDEN JAW”’ You Could Neva, Cock And Squeeze

be the glo s event 24th annual miami carnival october 12th, 2008 miami, florida http://www.miamicarnival.net

TOP 10

Renegade Squad is recgonized as the “Sound of Future”. From an early start, they were alway praised by people of all ages and le cultures for their deep musical knowledge and ability to be versati . in any setting Renegade Squad consist of 4 members, each specializing in 1 specific genre of music.

Biggz, Trikki, Soul-Jah and Kaiso King can be heard weekly on Vibez Session Radio 8:30-11:30pm on www.kosradio.net or www. their koslive.com (Monday’s). You can also catch them live at any of e Regga signature events such as Blueberry Bashment, Entourage, Cafe, Sweet & Sexy, Reunion, Lucisious, Slow Wine or keep your eyes out for any of their mixtapes.

For more info: www.renegadesquadent.com info@renegadesquadent.com 416-419-4891 Club Bangers Top 10 1. A Milli - Lil Wayne 2. So Special - Movado 3. Money Changer - Movado 4. Dangerous - Kardinal Offishal and Akon 5. Lollipop - Lil Wayne and Static Major 6. Put It On - Jezzy and Kayne West 7. Stinkin Rich - Serrani 8. Got Money - Lil Wayne and T-Pain 9. Rider Pt 2 - G-Unit 10. Doh - Serrani feat Bugle

RnB TOP 10

SOCA TOP 10 THE RIDDIM TRACK MASTER SPEX Hailing from the diverse and multicultural city of Scarborough, Ontario, and currently burning up the airwaves on Flow 93.5 FM, SPEX comes from Canada’s most accomplished reggae sound system King Turbo. As a DJ on both the North American and International urban scene for the last 15 years, he has opened for numerous local and international acts, including Sean Paul, Beenie Man, Elephant Man, Shabba Ranks and more. In 2000, Spex was asked to host a commercial radio reggae show and Riddim Track was born. Riddim Track, an interactive show, provides everything from Rub-a-Dub to Lover’s Rock to Dancehall, as well as artist spotlights that provide a more in-depth sample of artists and producers alike. At the first annual 2006 Stylus DJ Awards, Spex won the coveted title of “Best Reggae DJ” in Canada, recognizing his tireless talent and impact on the Canadian Dancehall and Reggae scenes. 2007 has shaped into an exciting and challenging year for Spex as he scored a resounding victory for Toronto, Canada while solidifying a name for himself in the International Reggae scene by defeating two of the world’s biggest reggae clash teams, Mighty Crown and King Addies in Tag Team Clash Part 2. When asked, “What motivates you to continue?” Spex answered, “Fun. The day I stop having fun is the day I stop DJ-ing. Plus, my daughter motivates me each and every day”. What’s next for Spex? His response, “Compilations, TV, syndication and a World Tour.” While keeping true to his roots he continuously helps to produce, build and promote Canadian talent. Spex keeps busy by breaking new artists into the scene, like Trinity Chris, producing music and challenging himself to reach the next level.

DANCEHALL TOPPA TOP TEN 1) LUST - Just As I Am 2) Beenie Man - You Know Fi Wine 3) Movado - Don’t Worry 4) Serani - Study People 5) Movado - Money Changer 6) Elephant Man - Nuh Linga 7) DeMarco - Standing Soldiers 8) Damian & Stephan Marley - The Mission 9) Elephant Man - Gully Creepa 10) Bounty Killer - War Bridge

1. Out On D’Road - Zan (Trinidad) 2. Rollin - Patrice Ft. Machel (Trinidad) 3. Traffic - Berbice (Grenada) 4. Congo Man - Machel Ft. Sparrow (Trinidad) 5. Whine Up On Me - Zoelah (Vincy) 6. Get On - Fay Ann (Trinidad) 7. Party Cyah Done - Ricky T (St. Lucia) 8. For Life - Problem Child (Vincy) 9. Bumpers (Feel Nas Riddim) - Alison Hinds (Barbados) 10. Hard Times - Contone (Barbados)

HIP HOP TOP 10 1. Dangerous – Kardinal Offishal Ft. Akon 2. Take a Bow – Rihanna 1. Lil Wayne Ft. T-Pain - Got Money 3. CLOSER –Neyo Khaled Ft. Akon, Rick Ross, Plies, Young Dj 2.

4. DJ Stand Over There – Mahagany Ft. Jeezy, Ace Hood & Trick Daddy - Out Here Game Grindin’ 5. I Luv Your Girl Remix – Dream Ft. Fabo3. Common Feat. Pharell - Universal Mind lous Control 6. Teenage Love Affair Remix – Alicia Keys 4. David Banner Ft. Chris Brown & Yung Joc Ft. LL Cool J - Get Like Me 7. I’m Your Baby – LL Cool J Ft. Dream Nas - Black President 5.

8. Moving Mountains – Usher 6. Fat Joe Feat. Lil wayne, The Game - Ain’t Say9. Love You Long Time – Mariah Carey Ft. ing Nothing Remix T.I. R. kelly - Life of the Party feat.

T.I. 7.

10. Bust It Baby Remix (PT. 2) – Plies Ft. 8. Busta Ryhmes Ft. Lil Wayne & Ludacris Neyo - Throw it Up 9. Plies Ft. Jamie Foxx & The Dream - Please Excuse My Hands 10. Three Six Mafia Ft. Akon - That’s Right

A lb u m R e v ie w s

) K Salaam & Beatnick: Whose world is this? (VP Records/Hardwax their IPod’s, RudeBwoy’s can jam to it in This Album is for everyone! I mean Backpackers can enjoy it in t in the lyrics. The Album has an intertheir rides and college students can debate about the politics presen se, Saigon, Rakaa, Sizzla, Kardinal Offishall, national feel to it, with diverse artist’s such as Talib Kweli, Papoo Whether it’s Hip Hop or Reggae or both Trey Songz, Young Buck, Dead Prez, Capelton and many more. teed to sell off around the world, with the fused together, every track sounded dope. The album is guaran store. As a bonus the CD also comes co-sign from VP Records it sure to be available at your local music on Jamaica. with a DVD documentary shot in the streets of N.Y. and Kingst are we fighting for?

Bangers: Trey Songz, Buju Banton – Street Life Luciano – What Young Buck, Sizzla – Babylon (must be mad) tion/Grind time official) Killer Mike: I pledge allegiance to the grind vol.2 (Fontana distribu Dirty South’s renowned Former OutKast/Purple Ribbon protégé Killer Mike is one of the this release, so you can get to hard very lyricists, representing the ATL. He had to hustle features low-key album The . tell the way he feels in lyrics that are present on the album ly something definite is producers, but they do bring the heat on the boards. The album some tracks with rate different then what usually comes out of his region. Artist that collabo y Lo. For all of his true include: Ice Cube, 8Ball & MJG, Chamillionare, Messy Marv, Shawt this offering. Straight Grind supporters and new listeners, you won’t be disappointed with time music! you hear me Bangers: 2 Sides Feat. Shawty Lo Pressure Feat. Ice Cube Can

YES INDEED I GO BY THE NAME OF rnb/soca/top 40 commercial as well as D’ANALYST (the new voice of Toronto) hard to find old school classic jointz???

th eithsDit’Aunaalytisto n w

Welcome to the very 1st issue of Toronto’s newest & hottest magazine’’416 INDUSTRY MAGAZINE’’. This featured section is will allow people across the globe to get answers to some of the industry’s most asked questions. Interacting with several of the industry’s best talent’s to mention a few im talking promoters, dj’s, artists, club/radio show hosts& mc’s, owners/managers, photographer’s, models, fashion designers basically we will conduct one on one interviews in order cover all of your unanswered questions direct from some of the best sources in the industry.

Questions such as: • Getting to the top…how did you end up in the position you are today in life and what help and encouragement did you have during the process?

• How did you become a DJ…and why?

• Why is the ET industry not as big in t-dot as in the U.S? • What doe it take to be a successful club owner in the industry?

• What are some positives/negatives of working in the entertainment industry?

• How did you become a model…how many years did it take for you to get where you are?

• What internet radio mix show is the perfect source for the latest music hip hop/ reggae/

• What is the #1 website which features the industry’s top event listings/event pics/ music charts/forums etc?

Those are just a few examples from the millions of questions asked by you the people across the world.

I would like to encourage the public globe to get involved participate and interact by sending all questions/comments/ideas/answers/suggestions they might have for this section to danalyst@gmail.com

***BE SHURE TO CHECK OUR NEXT ISSUE FOR ANSWERS TO THESE INDUSTRY Q’S***

in th e 4 16

inve &Lt hifeeAd vi4ce1 6

V P R e c o rd s s ig n s it h D is tr ib u ti o n d e a l w nt K O C H E n te rt a in m e Canada

Lo ­‑w ith Ja so n Hey Jason I need some advice. I am a young African Canadian woman, fresh out of high school and can’t wait to attend college in the fall. In my last year of high school I met this guy who is older than me lets say early 30s well 32 to be exact and I am 18. All my friends like him but they tell me that he is too old for me they even joke about him being married or having some affair with me. I really like him but is this just a fling?

Help! Signed, Confused.

Dear confused, first off congratulations on completing high school and pursuing post secondary education. I must say this will be a big change in your life but it will also be an amazing experience.

As for your dilemma I think the problem really lies within yourself. If you ask me love knows no age because it is simply a number. You claim that you really like this man and have been with him for about a year. Your friends nag you about his age but in reality their not dating him. The only thing that matters here is you and I think the only reason you are confused is because of outside opinions. The question of “is age really nothing but a number” begets different opinions. Some may say he is told old for you while others will say the complete opposite. The real question however, is “who the hell is asking?” The only opinion that should matter is yours.

I say if you like this man and its working out go ahead and live life. Whatever the outcome is take it as a learning experience because that is all you can really do. As for him being married, well if you have any doubts about his fidelity then he probably is cheating; if it is simply confusion because of what others are saying to you, then you need to take a step back check your insecurities and analyze your relationship.

Yo Jason I need some help for real.

I am a 23 year old dude been married for the past year but right before I got married and right after I got married I had another girl that I continually went with on the regular. The problem now is that my wife and this girl I used to go with work together and are now friends. She claims that she isn’t gonna say nothing but she still tries to get with me am scared if I cut her off she will tell my wife or my wife will

suspect something is going on cuz you never know what’s going through a girls head. Now I am totally f****** and I don’t know what to do can you help me.

Signed screwed up.

Well I must say that you are in bad situation, at the same time I must also say that you put yourself in this situation. I think the problem originates in your premature jump to marriage. Your only twenty three your still a young individual yourself and I do not think you were and still are ready to handle the responsibilities that come with being a husband.

Your infidelity speaks volumes to that.

With that said I am not god, nor am I here to judge you, I am only here to assist you. I think karma played a role in all of this and for some reason instead of your wife cheating on you it came back in a weirder situation (your wife and your mistress are now friends.) You need to choose what is in your heart. I do not know why you married your current wife so I can not speak to that at the moment. What I can say is that you need to decide whether or not you can live day to day like a ticking time bomb, at any minute your secret could come out. The best way to handle this situation is like a man and a husband that you are. You had the respect to take her as your wives at least have the respect to let her know what happened. Trust me; it is better if it comes from you than if she were to find out from someone she thought was her friend. Think about what would happen if their friendship further develops and then your secret comes out. Think about how betrayed she would feel. If this is meant to be and she loves you enough then it will work out. Remember the sense of hope will only remain if you, yourself tell your wife. You can then move on with a clean slate.

What up Jason. You can call me C am in my 20’s and I recently hooked up with this girl and we have been dating for the past 3 months I really like her. The only problem is that she is my boys ex girl.

I haven’t said s*** to him, I am actually keeping it on the down low. She wants to tell him but I am holding back I don’t know what to do. Help me out.

Signed C

Dear C, Well I must say that this is a pretty complex situation in several aspects. This girl you speak of you claim to really like as you have been going together for the past few months and that is a lot to keep hidden from your friend. Now how close are you with this friend? Is he one of your good friends or just someone you see once in a while?

I will say this; an ex is an ex for a reason. Some people will say that an ex is completely off limits to your friends, while some people would say that they really don’t care. Simply put it complicates matters. I do not know whether or not your friend and this girl had a good or bad breakup but I am going to go ahead and assume it was not all a bed of roses or you would not be keeping it on the low. You have to imagine yourself in your friend’s shoes and how you would feel if he started to date one of your ex’s. Now different people would react differently but if this guy is your good friend I am pretty sure he would feel awkward. My advice, give it sometime. If you let your friend heal from the situation I am sure in the end you can come out with it and deal with it from there. It’s like a band aid, you need to cover it and give the wound time to heal. If you tell your friend this now you’re only scratching his scab. At the end of the day no one person can control how they feel towards others and you claim to really like this girl. It is now up to you to choose whether or not you want to continue this relationship on the low or come out with it. Remember once you do come out with it and if your friend reacts negatively, you then have to consider your friendship. I am not sure how close you and your friend are but good friends are very hard to come by. You’re still young and three months for a relationship is nothing! Choosing a relationship that could end at anytime for any reason, over a good friend who has stuck by you will only make you feel stupid in the end. Basically if worst comes to worst and your friend does not like the fact of you being with his ex, then the best bet is to let her go.

For adivce/help please write me @ jason@416industry.com.

The Canadian operation of KOCH Entertainment has become the dominant force in independent music and video distribution. “Toronto-based KOCH Entertainment has been the independent market leader in Canadian distribution since opening in 1995” (Billboard Magazine). Its music label roster includes: KOCH Records, Death Row, Hopeless Records, Shanachie, Putumayo World Music, Relapse Records, Metal Blade Records, Bloodshot Records, BBE Music, Stones Throw, OM Records, Smithsonian Folkways Recordings, Savoy Jazz, Detroit Public Television, Foreign Media Group, Musicrama and many more April 14, 2008 - Toronto, ON-- VP Records, the pioneering and dominant force in reggae music, today announced the signing of an exclusive distribution agreement with KOCH Entertainment, the largest independent distributor in Canada. Koch Entertainment Canada is a wholly owned division of publicly traded global independent entertainment content ownership and distribution company Entertainment One Ltd. (LSE:ETO) The deal covers VP Records repertoire, including new releases and catalogue albums from artists such as Mavado, Wayne Wonder, Beenie Man, Morgan Heritage, Richie Spice and developing artists Tarrus Riley, Jamelody and Etana. It will also include the branded compilations Reggae Gold, Strictly the Best, Dancehall 101 and the critically-acclaimed Reggae Anthology. The newly launched 17 North Parade imprint will be a driver for catalogue development and repackaging.

“Signing a deal with VP Records marks a major moment in KOCH Entertainment’s history,” said Dominique Zgarka, President of KOCH Entertainment Canada. “We have grown into one of the strongest audio and video distributors in the industry, and now with the addition of VP Records, we are reaching the most enthusiastic customers for independent music. The label has become a crucial link between reggae music and culture and an ever-growing market of reggae enthusiasts around the world.”

“KOCH Entertainment caters to a wide distribution network, while keeping a strong sense of com-

munity from the street level,” said Randy Chin, President of VP Records..

“We’re looking forward to working with them to increase sales across our entire catalogue. With KOCH, we’ve found the best partner to maximize distribution in Canada. We are confident about KOCH’s ability to get the music to our consumers.”

Darren Throop, CEO of the Company, said: “This deal represents another significant step in our strategy, further enhancing our position as a leading international film and music content owner and distributor.

VP Records is the largest Reggae focused music label in the world.

We are proud to have them join our Canadian family of exclusively distributed music labels. Our commitment to the music sector in North America remains strong.”

Releasing an average of 60 Reggae and Soca albums per year, VP is known for the hottest Caribbean artists and compilations. VP’s Reggae Gold series is consistently the best-selling compilation in Reggae. Presenting major hits like Sean Paul’s “Gimme the Light”, “Give It To Her” by Tanto Metro & Devonte (which spent 20 weeks on the Billboard Hot 100 chart), Wayne Wonder’s massive “No Letting Go” and Busta Rhymes’ “Make It Clap” remix featuring Sean Paul is a Reggae Gold tradition.

Other VP compilations Strictly the Best, Dancehall 101 and the Reggae Anthology series have also proven to be popular brands selling consistently year after year. While Strictly the Best focuses on the latest singles from singers and deejays on the hardcore dancehall circuit, Dancehall 101 provides a crashcourse for those who are just discovering the dancehall genre, delivering “must haves” from every era of the dancehall explosion. The Reggae Anthology series explores major artists and producers in depth, with expert insightful notes and hard-to-find tunes that tell the full story of legendary figures in reggae and dancehall.

The initial album releases from VP Records will include Reggae Gold 2008 and Soca Gold 2008 compilations, Richie Spice “Gideon Boot” and the new Morgan Heritage studio album “Mission In Progress”.

VP Records, based in Jamaica, Queens NY, is a pioneering force in the reggae music industry. From roots & culture to Soca and dancehall, VP Records is the only record label that represents the full spectrum of Caribbean music. For the past 25 years, VP has stayed true to the grassroots from whence it came, always serving its core audience first, moving swiftly to keep up with the sounds of the street. At the same time, with the international success of artists like Sean Paul, Wayne Wonder, Elephant Man, and Tanto Metro & Devonte, amongst others, VP has expanded its leadership in the effort to present Caribbean culture to a mainstream audience as worldwide demand for reggae rises to new heights.

VP have been awarded Billboard’s “Best Independent Record Label” several times and “Best Reggae Imprint Label.” The reggae indie also nominated numerous times for Best Independent Record Label at the Billboard Hip-Hop & R&B Awards.

The label’s accomplishments have been highlighted in VIBE magazine as well as the NY Times, LA Times, Billboard, Time magazine and many other publications.

Website: http://www.vprecords.com Admitted to trading on AIM on 29 March 2007, Entertainment One Ltd’s strategy is to build a leading global independent entertainment content ownership and distribution business which acquires films, television programs and music content and exploits these rights in all media throughout the world. Entertainment One is the largest distributor of home entertainment products in the Canadian market. Following the acquisition of Seville Entertainment in Canada on 20 August 2007, it also has a significant presence in the theatrical and international sales markets. Outside Canada Entertainment One owns Koch Entertainment, the largest independent record label in North America and a leading independent distributor of music and video in North America and Contender, one of the leading independent UK distributors of filmed entertainment. On January 9th, 2008 Entertainment One purchased RCV Entertainment. RCV is the leading independent film distributor in the Dutch and Belgium market. http://www.entertainmentone.ca and http://www. entertainmentonegroup.com

LOLA

STRY L A D Y O F T H E IN D U ‑ By Li sa Pe rs au d

At the age of 23, she is already one of the most inspirational leading ladies in the Toronto entertainment industry. She has walked the red carpet with the hottest hip hop, urban, dancehall local and international artists in the business; She is the writing director for HipHopCanada.com – Publicist for Drex Incredible - CEO of LOLA media group – Online Marketing & Promotions Manager for Maxamus Entertainment - Creator of her own personal blogspot iluvlola!

When shes not writing stories, interviewing, promoting, doin market research shes steppin up her game and knowledge in music, entertainment and fashion. Shes an inspiration to those who think it’s a ‘mans industry’ shes created opportunities and has raised the entertainment industry bar to newer higher levels with class, attitude and style. She is the ‘lady of the industry’ She is, LOLA!!!

Lets make this interesting....I want you to tell me the number of toilet rolls you would take if I said I was taking you on a camping trip right now for... a week!

Hmmm. I don’t know…I’ve never been camping, so I’m not sure. But let’s go with 4, JUST to be on the safe side.

Now the number of rolls you selected, you have to tell me that many things about Lola that NO ONE KNOWS!!!!

• I eat pickles with my breakfast • I don’t know how to ride a bike • I used to write letters to the Backstreet Boys when I was

12 -13 • I tried rapping before on the mic…and it just didn’t work out for me! (laughing)

I think all of us chicks use to write the Backstreet boys...but! Lola the Rapper?! Damn Girl! We may have you in the next issue as our new up and coming artist (laugh) Ok ok! Let’s get into the real scoop…Now the readers read your introduction, anyone who has EVER been affiliated with Toronto’s music industry knows who you are.

We are envious of the celebrities you have shared the same air with, we are overwhelmed for you when we see the amount of projects you are or have been associate with, and I know I am not the only lady in the city who totally digs the iluvlola.blog!

I am going to pick your brain of Miss. Lola and get the dirt on the fabulous and the horrendous life in the Media world!

So you got into the entertainment game by putting together a hip-hop show back in 2004 in Waterloo. What were your initial thoughts when you got started? What kind of results were you expecting?

I put United Urban Sound together as a means of promotion for Canadian artists among fans and industry peers. I met a group by the name of Embassy in Waterloo and noticed how hard they worked to put their music together, and yet they were still unknown to the major markets in the country and abroad. Yet I saw other artists such as Kardinal, Jully Black and of course artists in the U.S. flourishing from making hip-hop music. I thought there needed to be a better bridge built between the artist and the consumer, and decided to just do something about it. I had no expectations, and I had NO idea of what was to follow. I did some small street promo when I was younger for all ages parties, so I had somewhat of an idea of how things go, but I pretty much had to start completely from scratch, get acquainted with the hip-hop community in Toronto and Waterloo, find sponsors and do everything else that comes with it. I was expecting more people, but it was happy I went through it all nonetheless.

I guess it is safe to say; it is whom you know in the industry. That is obviously a huge bonus! Would you say this enhanced your confidence to keep pursing a career in the entertainment industry?

Well I never got started in this industry knowing anybody. I had just finished high school and moved to a small town outside of Toronto that I had never been in before, and knew absolutely no one in.

Over the years I worked my hardest and tried my best to develop and retain relationships with certain people, and yes that has helped. But I’m glad you asked the question because somehow people think that I just KNOW people. Contacts didn’t just fall on my lap. I used to take the bus with my girlfriends from Waterloo to Toronto, just for a launch party, an Afterparty, a concert…whatever I thought was the place for me to be even to the point where I would be downtown with no ride back home and had to miss class the next morning. The day before my own show, I came downtown for JD Era’s release party, and my girlfriends and I had no ride back to Waterloo, there was a snow storm and we were stranded. My roommates had to drive down, pick us up, and take drive back to Waterloo again. From the day I turned 21 and could go out in the U.S. I have been booking my own trips, spending my own money to make sure I’m out there where I need to be.

To make sure that I’m at the right events, networking with the right people, and to make sure that I’m always visiting the people I build relationships with. Having the contacts hasn’t built my confidence as much as the people themselves have. I have been fortunate enough to meet some amazing people who believe in me and always push me to do bigger and better things.

I feel you on them bus trips, I use to catch that Greyhound from Guelph University to Downtown Toronto every weekend too!

(laughs) but on the real, Your a real Go Getter! I guess it takes some serious drive and self motivation to do what you do...

You set an amazing example for young women out in our community. They say there are advantages to being a beautiful woman in the industry but we all know there are cons as well; how do you find it being a lady in this field?

It is hard. Definitely. Most people think that being a woman, you are privileged. You’re privileged to be able to get into the VIP, not having to pay at the door, being flown out, having celebrities and their entourage talk to you etc etc. Basically it comes down to a woman being able to be able to network faster and easier then men. I think that all those assumptions are true, but they’re not positive advantages a woman has. Being a female may put you in those situations, but what you make of it, depends on you as a person.

Not only do other people around you make assumptions when you’re in the VIP partying it up with celebrities, but they assume that something must be going on if you are friends with this or that person. It’s not until you actually build a reputation and start earning people’s respect that they see you in a different eye and with a different look. And even just on a personal side, it sucks to be a female, meet so many people, but not be able to maintain relationships with them because they only want 1 thing from you and are not interested in what you have to offer as a business person. So being a lady in this field is great, if you know how to carry yourself, having a head on your shoulders, and are focused about what you want to do. It’s easy to get confused, lost, and abandoned because no matter what you say, people build their own perceptions of what the truth is and there’s nothing you can do about it.

I hope my lady readers are paying some serious attention. It must be hard not geting all caught up in the ‘limelight’ but like you said, you gotta keep your head on and stay focused.

In your biography you say “Money was drive, and it still isn’t.” if money is not a tion…what is?

One word: Respect. I do this because I love working with music, the people in it. I love being creative, and being to put my ideas to life. I love getting and admiration from peers in my field every day I work harder and strive for accomplishments in order to set standards for myself and others. helps you pay bills, and push your but it doesn’t make you any better at what you can do.

Well put.

never my motivaI love it. involved able respect and higher higher Money ideas,

LO LA

TR Y LA D Y O F TH E IN D US ‑ By Lis a Pe rsa ud Continued

Now in 2005 you joined the Hip Hop Canada family and in just a little over one year you were promoted to the Writing direction. That is a huge promotion in just a year! How did the leap from writer to managing writers feel?

It was overwhelming. It still is a little overwhelming when I have too many things going on at once. It’s a great feeling though. I love working and I love passing knowledge on to others.

How do you feel your post secondary education helped you prepare for these new leadership roles? As an arts major, were you taught the communication and interpersonal skills or does that just come naturally to you?

My post secondary education played little if no role in what I do.

I studied psychology at first, and then sociology, and also took communication classes. The best thing that I learned from 4 years of university is to be able to understand people and where they come from. Both sociology and communication shaped me as an individual in the way I think and formulate my judgements. I am not rushed to come to conclusions about people, and I have learned to understand people based on social actions. I apply that in every day situations when dealing day-to-day social interaction. As far as my communication skills, I think being the outgoing person that I am, has allowed me to develop and learn more.

So after years of enduring university, doing promotional work then working for Hip Hop Canada... You were offered the role of being a publicist for Drex Incredible. How did you land that role?

I met Drex when visiting Inner City Visions (what is now The Remix Project). He said he was working on a project and needed someone to push his work online in Canada and abroad and I felt I could handle the heat. It worked out well and I am happy I was given the opportunity to do so.

Define your role as a publicist? It seems as if you are not only managing your own life but someone else’s!

Well, to be honest with you I have only worked on a few projects as a publicist and haven’t fully taken the title of one yet. It’s a lot of work and right now I am involved in too many things to be able to take something like that on full time. As a publicist though, you can be someone’s full publicist, or someone’s online publicist. As an online publicist you’re responsible for getting your client all kinds of online press, from features to articles and album/product reviews.

As a full time publicist you are pretty much managing everything from the public appearances your client makes, to the media coverage they get. You’re also responsible for placing your client on new projects, such as TV appearances on shows, movies, commercials and things of that sort.

Is the relationship always professional or do you have to have that level of comfort where it is almost like your family?

That totally depends with the person you are dealing with. Once you get in this industry and you immerse yourself, it becomes your life. Everything about you becomes industry, and the people you deal with all come from that same place. It’s better to maintain all business relationships professional while creating a comfortable environment, but being that

this is a much more relaxed environment you can’t apply such a general rule to everyone. In this type of workplace that home/work distinction is not clear, as your work follows you home, on vacation, overseas and wherever you are.

You have done a lot of freelance work, with Maxamus entertainment, Ultimate entertainment, Epydemik DVD, and Big Apples World among others.

What do you think was the most valuable lesson you learned from either one of all of these associations? What asset did you obtain or wish to obtain after your experiences here?

The most valuable lesson I learned is that it is important to schedule your time properly and efficiently and always know how much you can push the bar. There is no point in taking on too much work, if you can’t handle it all. Oh, and I also learned that the music industry is smaller than you think it is. The more projects you work on, the more you run in the same circles.

When you had your ASK LOLA column in Swagg News; was it your psychology at play or is it all straight from the heart?

It was different for every situation. Some people were writing in asking about the music industry, in which case I gave my personal opinion about each situation based on personal experiences, and sometimes I asked other people for the best answer. Because I was getting so many questions from producers I had a guest columnist and renowned producer Rsonist from The Heatmakerz (Lil Wayne, Dipset, Juelz Santana, Lil Flip) to answer some of those questions. Then of course I had men and women writing me in about relationship problems and all other personal crisis. My answers came from the heart, from experience and from realistic solutions.

You have worked with some of the biggest names in the business in both Canada and the US. Do you find it difficult to ‘promote’ Canadian talent in the US or is it just a misconception that our music is not up their listener’s standards?

Well I have worked with people mainly doing press, and marketing and promo. I don’t work as an A&R or talent scout, in which case I don’t usually introduce Canadian music to the American consumer, but rather the American artist to the Canadian consumer.

I do however work with many Canadian artists and entrepreneurs on a regular basis and in my opinion; the problem is not in the talent, because we have plenty of that. I believe the problem is the amount of work that goes into someone’s career. The music industry offers a relaxed environment, no formal training or schooling required, and it allows people from all walks of life to be involved.

While that’s awesome in the sense that it gives everyone a fair opportunity, it’s also a downfall in the fact that you have people who don’t know what they’re doing “managing” someone’s career or just being a part of the entire work process. I also believe people don’t have large visions, they don’t see merely past a city block, and it really limits how far they will go to get something done. The Can-con situation also allows artists to be 35% less on point with their music because hit radio stations are obligated by law to play 35% Canadian content, which

means each artist has 35% better chance of getting their record on radio.

A lot of Americans don’t listen to Canadian artists because they feel they have nothing new to say. If a Canadian hip-hop artist is talking about the hood, gangs and violence in Canada and in their block, that doesn’t necessarily concern American listeners. If artists had more universal topics to talk about, it would allow for a wider audience rage.

Thats a big reality check to artists just geting started...but I can see that... a lot of talent is trying to imitate whats already been made then wonder why they aren’t blowing up.

Now you have interviewed a lot of artists including 50 Cent, T.I., Fabolous, Chamillionaire, Rick Ross, Polow Da Don, The Dream, Massari, among many others and have worked with a heap of labels in the US and Canada. Who was the most difficult to work with and the most fun to work with?

Best artist to work with was Swizz Beatz, when we (Maxamus Entertainment) hosted him for Caribana. He’s really laid back and really down to earth so it was great working with him. Most difficult to work with…hmmm…I honestly can’t say. I was REALLY nervous about the 50 Cent interview though, because I’m a big fan of him as an individual and business man and my stomach was in knots the entire day. I only had a few minutes to ask some very brief questions so I think I did okay…Interview is going up on HipHopCanada this coming week so you can check it out for yourself!!

Haha i definately will!

I will just throw this out there…what is Lola’s definition of success?

Success for me is being happy with what you’re doing, and being comfortable in the work that you do. Success for me equals respect and opportunity to do greater things in life.

Alright... So what is one goal you’d like to accomplish during your lifetime?

I know it sounds ridiculous, but my next goal is to set up and go on tour with an artist! Something like a 5 city tour (to start with.)

The on lookers in the industry have watched you grow so much in the last 4 years, it is amazing the amount you have accomplished…what can we expect to see from Lola in the NEXT 5 years to come?

I can’t predict the future, and I really don’t know where this path will take me. But I can tell you that I can see myself working my butt off to create opportunities for myself and those around me to do bigger and better things.

I can’t imagine what else is there for you to do! Hey, maybe we’ll see you with a hot album next summer rapper lola! (laughs) I wish you the best of luck and sanity cause Its amazing how you juggle it all.

In your honest opinion, what do you think of Toronto’s current standpoint in the entertainment industry? Do you predict bigger movements, more opportunities for our aspiring artists and models?

I think I answered that question more a little bit earlier. I think there is a lot of talent in Toronto. I just don’t think there is enough investment in the current “entertainment” scene in Toronto, for aspiring models, artists, entrepreneurs to be focusing their careers on this city only. If there are no bridges with the rest of the country, build them. That’s the only way to go forward. The entertainment industry goes far beyond even Canada. There are so many markets in the US alone, in Japan, Australia, Europe, Africa…especially for models and artists. People who are really serious about making a life out of this, need to really invest their all into it.

What advice would you give young women who would like to pursue similar career paths as the one you lead?

Work hard and work harder. People will only take you as seriously as you take yourself. Respect comes first, no matter what. Never be satisfied with what you’ve accomplished. Be content, but never satisfied. And pay attention to what others say because it matters, but never let that dictate who you are. Believe in yourself and stay strong. Know your limits, and learn to understand yourself. The faster you do that, the easier it will be to get over bumps along the road. Don’t believe everything you hear. You will not fail.

I feel you on that. Its funny how things work out when you put your all into it.

I really put you on the spot with some of these questions didnt I (laughs) alright alright i’ll end it off with a slick one, no more toilet roles or defining success questions (laughs) Finally, what is the last song downloaded to your ipod?

I JUST bought the G-Unit T.O.S. album the other day, so that’s the latest thing on my iTunes.

Any shout outs?

Thank you for your support and encourand best of luck to anyone that’s just get-

agement ting started!

And thank you for taking the time to do view with myself and the 416 industry. locked to iluvlola.blogspot.com! This girl some serious movements and puting the Map.

this interYall keep it is making Toronto on

APPARITION PHOTOGRAPHY

FREE FOR DOWNLOAD http://rapidshare.com/files/131250073/megacity_mixtape.zip

th e to p J D E ra – G ri n d in ’t o ‑ By Se an D he ju

The title of your new mix tape is called Coming to America, What does that refer to?

The title of the tape is self-explanatory. It indicates that my music is bigger and that it’s being heard on a mass music scale outside of Canada. This tape is me bringing my music to the world.

Do you plan on expanding your music overseas, or are you just trying to focus on Canada right now?

I want my music everywhere; first will be the UK and then Japan. Everywhere, the goal is to be able to get the music heard by the masses, everywhere and anywhere.

You came out with a D.J. version of the mix tape, what made you come up with that concept?

The D.J.’s weren’t getting the original music. I mean a D.J. would want a song but they would end up receiving the song when it has been mixed and chopped by other D.J.’s, so we decided to do something special. Shout outs to all the D.J.’s who support my music, the response from them has been amazing! Once again thanks to all the D.J’s who support good music.

Who is your favorite producer to work with in the studio?

Naming off a few; Spinz, Dub J, Boi-1da and C4. These producers and I have made great music together in the studio! I’m also looking forward to working with Tone Mason and Beat Merchant.

myspace, www.myspace.com/jdera, facebook, (JD Era), www.sirmactv.com and all Goodfoot locations across the country.

Are there any new projects that you are working on?

Yea, the album and a side project, which I can’t really let you know about right now.

Who do think are the top 5 mc’s in the mega city right now?

ERA, ERA, ERA, ERA, AND ERA! Zoot Do you believe that your team (Black Market Gang) is the reason for your success and are you proud of your accomplishments thus far?

Yes, my team works really hard to support what I do, I would not be doing what I’m doing without them. Shout outs to Major, Fa$e, Sirmac and the whole Back Market family. I am definitely proud of my accomplishments, with hard work we have been nominated for a Stylus Award and now we’re up for a Toronto Independent Music Award, so I’m grateful. Shout outs to everyone supporting my music.

If the music business doesn’t work out for you, what do you see yourself doing?

If my music doesn’t work out, my plans are to finish school and make use of my degree.

Who would you like to collaborate with on a track together?

Honestly, anyone who takes their craft serious and is working hard.

What do you do when you’re not in the studio, or at the clubs or shows performing?

When I am not in the studio I watch movies and play ball, and do other cool rapper shit.

Where can people get the new mix tape?

My mix tape “Coming to America” will be available on

Era Out Zoot!

T-Dot Authentic

www.myspace.com/Sickwititclothing

C A R IB A N A 2 0 0 8

- Al lis on T. Ra m di al Carnival is a time where people of all nations come together to forget their differences and unite in celebration of the diversity of other cultures.

The roots of Carnival originated in West Africa where festivals were held by former slaves of the French aristocracy in order to pass on their heritage and express their power as individuals. This was accomplished by their singing, dancing and drum based music which has maintained its influence even to this day. The Carnival celebrations began two days before Ash Wednesday within the Roman Catholic season of Lent. Many ask why would this festival be celebrated within this season? The answer is one that is not well known but it was in fact the only time available to those who were enslaved to celebrate freely due to their oppression. Carnival within the Twin Island Republic of Trinidad and Tobago is a perfect example of the unification of many different cultures, beliefs and traditions.

During this five day celebration, the entire country unites and gives thanks for the thing that we call life! Carnival has continued to grow from its roots within West African traditions to transforming into what we see today.

The concept of Carnival is of great importance within the lives of many residents of Trinidad and Tobago, many schools encourage their youths to participate as a way of teaching them about their roots and culture. Communities both local and international come together to pay homage to the culture and diversity that make up this eye-opening and history enriched festival. As one of the many international participants within Carnival, Toronto has created its own adaptation of this widely celebrated event, the Toronto Caribbean Carnival which is more widely known as “Caribana”.

Caribana falls annually on the day of Trinidad’s emancipation from slavery. This year, Toronto’s Caribana is celebrating its 41st anniversary as the largest Caribbean street festival within North America. Caribana was created in 1967 as a heritage project for Canada’s 100th anniversary. This three week festival continuously attracts approximately 1.3 million of not only participants but admirers to Toronto. The main event is the Parade which shuts down one to Toronto’s busiest roads which is Lakeshore Boulevard. Thousands line the street to pay witness to the elaborate costumes, beautiful sounds and delicious foods of this lavish street festival. The festival includes the various music, food and costumes of countries from around the world. It is those countries’ cultural diversity which directly influences the success

and beauty of Toronto’s Caribana. This overall effort and collaboration of customs enhances and displays the true meaning of multiculturalism.

Within this three week celebration there are a number of well known Caribbean artists who come to Toronto to participate and lend their musical abilities to the overall hype of Caribana. These artists perform all over the city at various parties that are commonly referred to as Fêtes. The word “Fête” is derived from a French- Creole word which means “Festival”. With the aid of many popular websites and promoters across the city, these events are actively introduced to the diverse population of Toronto. Another aspect of Caribana is the organization and participation in “bands” which are groups that are made up of participants who purchase costumes from various designers and teams of volunteers. These costumes are worn on the day of the Parade, where the participants dance on Lakeshore Blvd. to the various types of music including steel pan, Soca and Calypso. The bands are in competition with one another during the parade in hope of capturing the coveted title of “Band of the Year” which is based on the costume designs, enthusiasm of the masqueraders and the overall creativity of the presentation of various themes. Another dynamic feature of the Caribana parade is the creation and displaying of the King and Queen of the bands. Each band usually has two relatively large costumes which are entered into the King and Queen of the Band competition. The creation and design of the costumes are well thought out and planned as soon as the previous year’s crowning has been completed.

Caribana brings in an annual income of close to $100 million in Toronto’s local economy by increasing the involvement of hotels, caterers, airlines, the business community, storeowners and tourism as a whole.

To me Caribana is a time to embrace Toronto’s cultural diversity. It is also a time where race and creed are not used as a means of segregation. This three week long event is where all people are invited to take part, share and experience the vitality, creativity, and enthusiasm of Torontonians in celebration of Caribbean culture.

The 416 Industry team invites all readers to embrace the vibes of the Caribana season, today, tomorrow and for the generations to come.

IT ’S IT ’S IT ’S th e M on th Fl a vo ur a of rti Ma n ‑ By Ali sh

M IC Craig Serani Marsh aka Serani of Daseca Productions is a young but very talented producer and artist. Having recently blown up as an artist, Serani is known for his many hit singles including She Loves Me, DOH, and Stinking Rich.

His musical career began in 2001 when the production group Daseca was formed.

High school friends Serani and Craig Andrew Harrisingh dropped out of their first year of university and decided to pursue music production full time.

Craig’s brother David Anthony Harrisingh shortly followed on the same path, putting off his university education as well.

The name Daseca was created using the initials of first and middle names of each of the members – DA for David Anthony, SE for Serani, and CA for Craig Andrew. Having a vision set and similar goals and ambitions in mind, the three friends set to become successful producers. In the beginning, Daseca played on other producer’s tracks,

learning the industry and developing their own style at the same time. While doing so, Serani also took up an offer proposed to him by Craig “Leftside” Parkes, to be a lead keyboardist in Wayne Marshall’s Martials Art Band. He dropped phrases on different beats such as ‘good to go’ and ‘mad guitar’. Within a short time, Daseca produced and released their first beat with the European market called ‘safe sex’. Their second beat produced was the anger management riddim released in 2004. This beat was such a success that the group was strongly urged to produce the well known angrier management riddim. The talented trio has been dropping hit songs for a number of years now. In mid 2007 they also signed their first artist ever, Roy Thompson aka Bugle who shortly after dropped his first hit single “What I’m Gonna Do”. Bugle emerged onto the international dancehall scene in 2000 when he was asked to tour and write for On-

iel Bryan aka Elephant Man. Some of Bugle’s earlier projects include collaboration with Elephant Man in 2001 during the ‘Good to Go’ tour; an appearance on BET’s 106 and park in 2002 while on tour with Elephant Man; and an appearance on the MTV Awards in Japan in 2002. In 2005 Bugle met Shawn Scott, CEO of Shawn Scott Music Group (SSMG) where he stayed for one year.

Now in less than one year with Daseca Productions, Bugle has presented the world with many popular hit singles. Alongside Daseca, they have been working hard and touring all summer, so we can expect more tracks on the way. Watch out and listen carefully! These motivated individuals have blown up, they will continue to kick out new and exciting beats and more solo hits!

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