Hein final poster2(text)

Page 1

TEXT & TYPOGRAPHY OBJECTIVE: To experiment with a plethora of handwritten text styles in order to reach a successful solution that effectively communicates the emotion or meaning assigned to a word. In my pieces, I initially felt like my form was stronger because I felt like, with the help of my mind map, I had a lot of different ideas and directions I could go in with my word. Therefore, when it came to physically creating my pieces, I was aiming to get my execution to match with my ideas.

Hand-lettering taught me about all of the different terms and techniques that contribute to building a word. It taught me about how influential the building of letters has on the overall portrayal of the word. Typography brings a whole new dimension of interpretation and meaning to a word.


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