2014 Budget by Elk Grove Park District

Goals Corporate Fund Audit Fund Police Fund Liability Fund IMRF Fund Social Security Fund Recreation Fund Paving & Lighting Fund

Museum Fund Special Recreation Fund Athletic Associations Bond & Interest Fund 2012 Capital Fund 2013 Capital Fund Golf Fund Capital Fund

Goals

2014 Elk Grove Park District Financial Goals Be responsible stewards of public funds and assets. Encourage Fiscal Responsibility – Business Services ○ Review and update future debt structure plan - Finance  Develop a financing strategy for future capital projects ○ Increase revenue – Garden Terrace  Continue to promote newly revised packages through internal and external sales calls along with marketing assistance such as email blasts, brochure inserts, flyers, etc.  Continue to participate in vendor shows  Schedule an open house to promote the Garden Terrace Banquet room, distribute informational brochures and talk to patrons  Discuss the option for discounts or promotions for residents  Review the procedure for facilitating surveys to clients so as to see where improvements can be made or higher levels of service opportunities can be enhanced ○ Refine the price strategy at Fox Run – Fox Run  Achieve transparency with the rates  Fox Run website always the least expensive rate  Continue to move toward time specific discounts or time of days discounts instead of across the board discount rates  Educate customers to realize they only need to use our site  Deliver an experience to match the price  Continue to increase our average price per round we are receiving from the customer o Increase revenue through the added source of Video Gaming - Fox Run  Selection and installation of games as early as possible for 2014 season  Work with company to maximum marketing opportunities and increase awareness of patrons  Training of Fox Run staff on State of Illinois video gaming rules and regulations  Provide the best possible leisure opportunity to patrons utilizing space, décor, safety, food and beverage, and accessibility Implement a couponing software program and process to provide flash sales while eliminating the profit sharing with an outside vendor - Marketing

Improve environment and reduce expenses – Parks & Planning o Identify ways to decrease the organizational utility bills by 10%  Create a 5 year plan  Work with Earth Team and Village  Research and identify Lead Certification Requirements  Research applicable Grant opportunities  Identify Lighting Improvements Plan  Replace existing lighting with energy efficient solution Maintain a 25% Recreation Fund balance – Leisure Services ○ Maintain a 30% contribution margin for Aquatic Programming - Aquatics  Review and add special events at Pavilion Aquatics Center for the 2014 swim season  Review and implement any changes needed to the Aquatics Summer Camp  Maintain a financial goal of $30,000 for Rainbow Falls Waterpark and Community Center ○ Research, evaluate, and track the Carousel and Gym rental fees – Carousel/Rentals  Increase the cost of the Carousel party  Work with Athletics department, Recreation Superintendents, and Leisure Service Director and discuss processes and procedures  Implement the new price structure  Work with the IT department to develop better reports in CLASS to track the gym rentals  Research other venues and look into offering additional options at Elk Grove ○ Improve the amount of participants in scout programs by 5% - Museum  Feature special interest projects and badge achievements to accompany “Green Scale” exhibit for both Girl and Boy Scouts  Offer a Boy Scout Birthday Bash event on February 1st to celebrate the 104th anniversary of Boy Scouts of the USA  Offer a Girl Scout Birthday Bash event on March 12th to celebrate 102nd anniversary of Girl Scouts of the USA  Implement at least six cookie workshop programs for Girl Scouts at the Al Hattendorf center  Implement at least 10 Scout workshops at the Nature Center  Explore option for homemade ice cream workshops featuring Girl Scout cookie flavors (“Cookie Coolers”) as a summer opportunity  Explore option for offering programs to American Heritage Girls

○ Continue to seek alternative resources for funding - Museum  Work with environmentally friendly companies to solicit funding for “Green Scale” exhibition programming  Apply for NEH Preservation Grant for Small Museums to assist with conservation materials and storage  Solicit funding assistance from the Historical Society for Museum events  Solicit funding assistance from the Historical Society for a visitor computer kiosk and wi-fi capabilities in the Schoolhouse building  Solicit funding from Elk Grove Bank and Trust in exchange for assistance with remodeling project ○ Enroll past members who left during the Aquatic Renovation in 2013 – Pavilion Fitness  Teens – Put together a special 9-month student membership; just for high school students (resident/non-resident rate). Will have postcard promos at high school games and concessions  Adults – Will hand out flyers downstairs in the lobby during Association/Program events. Parents with kids in an EGPD program get the following:  Waive enrollment fee for membership  Special daily drop-in rate ($5/day)  Cavalry Church group & Weight Watcher group  One week pass ○ Increase Locker Rental revenue – Pavilion Fitness  New members receive a 10% discount on 12-month rental of ½ lockers (first year only)  All Full-lockers – replace broken locks/keys ○ Increase revenue at Pirates’ Cove by at least 5% of 2013 revenue – Pirates’ Cove  Continue to stay open for Tuesday/ Thursday twilight hours  Continue to offer the week long PJ’s Crazy Camp Class  Send out information and follow up with phone calls to book camp rental field trips at Pirates’ Cove  Network with the IPRA preschool committee to encourage them to book field trips  Increase the cost of birthday parties slightly and continue to sell amenities (goodie bags, character visits, food sales)  Create and offer a Jumps and Jiggles and Pirates’ Cove Combo pass  Work with Aquatics to discuss bringing back the Carousel and PAC combo pass  Continue to work with marketing and offer some type of mid-season sale, possibly on our Facebook page to make sure that target revenue numbers are met  Schedule Radio Disney to come to Pirates’ Cove  Continue to monitor and reduce expenses by sending staff home and only purchasing items that are necessary  Continue to look at our merchandise products and purchase supplies in bulk and make sure shelves are always stocked

Maintain an average of 30-32% contribution rate for total programs – Leisure Services ○ Review and revise party packages for PAC and Rainbow Falls Waterpark - Aquatics  Research local agencies to compare pricing structures and develop competitive pricing for 2014

Provide a safe and healthy environment.

Cultivate and environment that fosters employee development and growth.

Provide exceptional programs, parks, and facilities. Increase Junior Golf Rounds and grow the game, ground up – Fox Run o Continue to grow the Junior league, that was started last year o Introduction of Junior Club Championship, ranging from 3 holes for smallest children up to 9 holes for the older children o Add additional lesson opportunities increasing the amount of time they play on the course o Junior special rates and pre pay passes o Continued work with the IJGA and the high schools during the golf season Develop and launch a new logo for the District (2014-2016) - Marketing ○ Form a multi-department team to inventory all places logo currently is used ○ Receive estimates on replacing all materials so it can be budgeted for in 2015 ○ Design new logo ○ Purchase replacements of all materials ○ Roll out new logo in 2016

Facilitate collaboration among organizations with a common vision Provide the Chamber a marketing piece outlining business rates at the Park District that they can use when talking with potential or new businesses – Marketing Develop new and nurture existing partnerships and relationships – Leisure Services ○ Continue and enhance the partnership with Alexian Brothers Medical Group (ABMG) Aquatics  Promote programs to AMBG patients and increase facility usage for therapeutic programs  Assist with planning seminars and actively participate in promotion of the events and aquatics programs  Continue to participate in consistent meetings with Fitness Center and ABMG ○ Work with Fit Kids Program through Alexian (much like the Weight Loss Program), so that after they complete program we offer exercise/training with these children - Pavilion Fitness  Like Weight Loss Program, meet with appropriate Alexian personnel to move forward with this program idea Increase community involvement – Leisure Services ○ Participate in Community Initiatives - Aquatics  Plan, promote and host World’s Largest Swim Lesson  Combine community food drive opportunities with admission discounts on select days at either Rainbow Falls Waterpark or Pavilion Aquatics Center (i.e. Donation gets $2 off admission)

Corporate Fund

Audit Fund

Police Fund

Liability Fund

IMRF Fund

Social Security Fund

Recreation Fund

Paving & Lighting Fund

Museum Fund

Special Recreation Fund

Athletic Associations

Bond & Interest Fund

2013 Capital Fund

2014 Capital Fund

Golf Fund

Capital Fund