Project 4 Making Marks

A logo is one of the most important piece of a company. It creates a face for the brand, and something that will stick with the customers. It needs to be simple enough to be rememberable yet still resemble the brand. For this project I used the words “floral” and “mouse” to create two companies and two separate logos. The first was for a florist. The logo created used a simple elegant serif font. To incorporate both words, I used the pen

Floral Mouse

Flower Arrangements

tool on Illustrator to create a silhouette that could look both like a mouse as well as a simple flower. The colored version used shades of lilac and green, calm colors that shows high class, but also the fun of spring and summer. The second logo was created for a boutique, most likely for teens/young adults. The style is very modern chic with the typeface and different mouse silhouette. The flowers bring a bit of softness to the design as well as light pinks, pur- ples, and greens used. The design as a whole is what I imagine similar to the style of clothes that would be sold at this boutique.

Floral Mouse Flower Arrangements