Syntax & Semantics

Project 5

SYNTAX (visual elements and relationships) White base and body, with white shoe studs on the sole. Organic gray forms line the front of the shoe just before the toe. Starting at the toe, and overlapping the gray forms is an altered NB logo. The black outline extendes sharply out of the logo extending towards the back of the shoe.

SEMANTICS: DENOTATION (specified) accessory>shoe>women’s cleats

SEMANTICS: EXPRESSION (feelings) athletic, fast

SEMANTICS: CONNOTATION (associations) athletes, lacrosse players, soccer players

PRESENCE (contextual)

Litlle: at a lacrosse or soccer field Lots: in a classroom, in church

SYNTAX (visual elements and relationships) Tan and white body of the shoe with rich green accents. The toe of the shoe is a tan color with a cloth like texture. The middle patch of white is detailed with very small holes. The rest of the shoe is made with a matte leather material. A large N is tilted at an angle, and used as a logo in the center of the shoe. Delicate stiching outlines each color block and the logo.

SEMANTICS: DENOTATION (specified) accessory>shoe>unisex everyday use

SEMANTICS: EXPRESSION (feelings) trendy, vintage

SEMANTICS: CONNOTATION (associations) streerwear, highschool, college

PRESENCE (contextual)

Litlle: city, classroom, party Lots: parks, in the gym

SYNTAX (visual elements and relationships)

White base is broken up and blocked off by using different fabrics. The tan rubber sole comes up on the front of the toe as well as the heel of the shoes. A small navy accent wraps around the heel. A simple is white N with a navy outline is located in the center of the shoe at an angle.

SEMANTICS: DENOTATION (specified) accessory>shoe>unisex skate shoe

SEMANTICS: EXPRESSION (feelings) sturdy, simple

SEMANTICS: CONNOTATION (associations) skate boarders, streetwear

PRESENCE (contextual)

Litlle: skate park, sidewalks

Lots: formal dance, funeral

SYNTAX (visual elements and relationships)

A cream color body scattered with orange and royal blue organic shapes that are dotted rather than solid color. Two solid mustard yellow color blocks are located near the back of the shoe. The interior fabric is orange. A rubber royal blue sole continues up along the bottom of the shoe in a wave like pattern. A creme rubber piece mimics this wave directly above the blue piece. The body of the shoe contains raised bubbles that blend in with the body. ‘new balance’ is spelled out backwards in orange along the bottom rubber of the shoe towards the back.

SEMANTICS: DENOTATION (specified) accessory>shoe> men’s basketball shoe

SEMANTICS: EXPRESSION (feelings) bold, colorful, fast

SEMANTICS: CONNOTATION (associations) basketball players, athletes

PRESENCE (contextual)

Litlle: basketball court, gym

Lots: wedding, hiking trail