Syntax

This project is all about exploring the syntax and semantics of different products to help understand the consumers mind to be able to cater to them more effectively with designs. I choose to narrow my items to those of one brand, new balance. They have quite a few different styles of shoes that all fit a different purpose and look. I choose a cleat, a casual, a skate, and a basketball shoe. Placing them in a line next to each other, I was able to compare them all and determine the syntax and semantics of each shoe. It helped me understand where one would be worn more than other, or the type of people who would be wearing them. This is a very important thing for designers to take into consideration in the real world. In order to effectively sell their product, it needs to be designed for the consumers.