Forget Me Not Ella Higham Katie Hamilton Philippa Wragg Brontey White
What is our big idea
Fragrance making classes for Alzheimer patients and their carers. Creating a bespoke perfume to evoke memory recollection. A comforting, relaxing experience for patients and their loved ones to delve into old memories alongside creating new ones.
Forget Me Not
Key insights that is driving forget me not Consumer profile Name:Elizabeth ‘Anne’ Fearn Age:53 years old Studies/Occupation:Hair dresser Favourite food: Sunday Roast Hobbies: Gardening/crocheting/painting Favourite beauty products: Oil of Olay Moisturiser Favourite clothing brands: Wallis/Dorothy Perkins Favourite fragrance brand: Chanel No’ 5 Favourite quote: ‘If it is meant to be, it will be’ ‘Everything happens for a reason’
Our driving force is the macro trend, ‘Health and Wellbeing’. We understand that ‘225,000 people will develop dementia this year, that’s one every three minutes.’From this we aim to create an experience that allows both the sufferer and their carer to unwind for the afternoon.
Forget Me Not
Creative look Recreating photos Old photos. Family photos, vintage, polaroid. Back to the past. Memories, reminiscing. Then and now.Location, young and old, mother and daughter, half and half
Forget Me Not
Creative look Inspirations through styling, accessories and props Frames Props. Vintage, ornate frames filled with vintage and/or recent photos. Contrasting frame styles.
 Forget-me-not flower. Placement and composition. Hanging on the wall, placed on the floor, against a wall, stacked, held by someone, cropped. Accessories. Old newspapers, text copy, art, mixed media.
Forget Me Not
Creative look The look and feel
Mood: Light hearted, reflective, reminiscent, happy, humour. Style: Black & White, authentic, sepia tones, retro. Setting: Statement wall, family home.
Forget Me Not
Creative look Lighting inspiration for ‘Forget Me Not’
We aim to create light, almost youthful looking shots capturing both old and new frames, newspaper articles and an arrangement of flowers. We hope to embed the idea of natural sunlight edging through.
Forget Me Not
Advert visualisation From a distance.
Multiple frames separated, frames stacked
Close up. Half and half of face, old and new, statistics Text. Fragrance therapy classes / for dementia patients
Forget Me Not