Trend Forecasting Report by Ella Higham

Bent is a quarterley trend forecasting report that is enthused with passionate and creative industry experts. This month Bent focus on the three key trends within Sportswear, Print & Graphics and Visual Merchandising for Autumn | Winter 16/17.

C O N T E N T S

Life Cycle Strong in Style Zero Gender

First Draft Social Bearing Something Borrowed

Heavy Industrial Tuned Up Insannequins

Active

Fig 2: Adidas, 2016

veWEAR

Reuse, reduce, recycle Life Cycle explores the shifting role of sustainability in design, as it evolves from an add-on to an imperative. Life Cycle examplifies the fact that everyday purchases can have a positive impact on communities and encourages the contribution to a cycle of empowerment that is sustainable for people and the planet.

Salvaged Black

Organic Moss

Restored Indigo

Recovered Powder

Reclaimed Leather

Converted Royal

Life Cycle

Fig 3-5: Riz Boardshorts, The Gentleman Surfer, Ecoalf, 2016

Fig 6: Ecoalf, 2016

Fig 10: Christaan Felber, 2016

Fig 8: Martin Azua, 2016

Fig 7: Houdini, 2016

Fig 9: Union Los Angeles, 2016

Life Cycle

On the court Take your wardrobe from the court to the catwalk as A/W 16 sees the merge between sportswear and luxury. The traditional tennis look is elevated with preppy styling whilst the equestrian tailored aesthetic pleases those wanting an easy transition from the gym to lunch with friends.

Trend Impact Nike 45 Grand | Christophe & Co | Pirelli Calendar Mercedes Benz Concept IAA

Fig 11: C-head, 2016

Secure Allure

Bareback Trot

Silver Horse

Reined In Fuchsia Pleat White

Jodhpur Clean

Court Green

Lawned Grass

Strong In Style

Fig 12: Vogue Hommes, 2015

L-R Fig 13-16: Infusion Forecast, 2015

Strong In Style

Where you belong The idea of unisex is not new. Nevertheless the concept continues to grow due to the idea of personality rather than gender blossoming; we begin to see ranges being modelled by both men and women, proving the practicality of zero gender activewear.

Genderlessly Black

‘Blue for Boys’

Royally Neautral

Stereotypically White

Hushed Blush

‘Out There’ Mustard

Zero Gender

Fig 17: Dust, 2016

Fig 18: Ports 1961, 2016

Fig 19: Juun.J, AW 16

Fig

Fig 20: Pepperoni Boys, 2015

Fig 22: Ader, 2016

Fig 23: @Couplelook4444, 2016

Fig 21: Selfridges, 2015 ^

Fig 2

Fig 24: A Gender, 2015

Fig 25: Yeezy, AW16

Fig 26: Ader, 2016

Fig 27: Ungendered Collection, 2016 Fig 28: Ungendered Collection, 2016 ^

Fig 29: A Gender, 2015

Fig 30: Ungendered Collection , 2016

PRINT&GR

Fig 31: Bright, 2016

GRAPHICS

Communication simplified Typography is having a renaissance as many brandâ&#x20AC;&#x2122;s design details are at the forefront of their typographic story. We begin to see designers revert back to simplicity and focus on the beauty of type by merging Sans Serif, script and hand drawn styles into one design. Cut-and-paste techniques are used to experiment with layout, resulting in fragmented designs.

Printed Denim

Imprinted Lace

Fresh Typeface

Engraved Orange

Newspaper Lettering

First Draft

Fig 3

Fig 32-35: Edited Type, 2016

Fig 37-41, Berlin Trade, 2016

Fig 36: Higham, E, 2016 Fig 31: Bright, 2016 Fig 31: Bright, 2016

Fig 42: Higham, E 2016

Fig 43: Current Mood, 2016

Emoji overload The world continues to tap into the 300-strong visual lexicon as we see A/W 16 become Emoji mania. Designers draw reference from emojis, cartoon illustrations and fast-food culture, teamed with catchy slogans to examplify the growing influence of the digital world.

Fig 44: Embroidered, 2016

Salsa Dancer

Heart warmingly Yellow

Clover Green

Illustrative White

Skulled Up Twitter Verified

A Whale of a Time

Fig 45-52: Higham, E, 2016

Social Bearing

1990’s With aesthetics firmly rooted in the heyday of the 1990’s, there’s no escaping that A/W 16 will continue the growing obsession. From urban street and skate styles to normcore. A/W 16 will look to throwback staples such as oversized truckers, high-rise jeans, coveralls, and double denim in a fresh palette of vibrant stonewashed blues.

Fig 53: Higham, E, 2016

Bike Short Purple

Nickelodeon Orange Dr Marten Mustard

Bleached White

Cassett Film

Dungaree Denim

Gameboy Blue

Something Borrowed

Fig 55-59: 90’s Nostalgia, 2016

Fig 54: 90’s, 2016

visualmerc

Fig 60: White Out, 2016

rchandising

Heavy load Robust materials typically used in construction are at the forefront of A/W 16 as we begin to see materials such as concrete, steel and plaster fixed into the visual merchandising. Metal fixtures and fittings are also worked into the design to signify the impact of the â&#x20AC;&#x2DC;heavinessâ&#x20AC;&#x2122; of the trend.

Fig 61-65: Higham, E, 2016

Factory-made Metal

Not so clean Cream

Under Construction

Architectural White

Adjusted Mustard

Fabricated Azure

Manufactured Rust

Heavy Industrial

Fig

Fig 66: Sies Marjan, 2016

Fig 67-68: Higham, E 2016

Fig 70-72: Higham, E 2016

Fig 69: Soft Industrial, 2016

White out

Emerging store trend â&#x20AC;&#x2DC;Tuned Upâ&#x20AC;&#x2122; encapsulates the need for consumers to feel calm and relaxed when in store due to the busyness of everyday life. Starkly minimalist, pristine white interiors work as brands begin to adopt a less-is-more approach to allow escapism when browsing.

Neat as a button Pink

Virgin White

Untouched Tuscan

Simply Sage Antique Brown

Tuned Up

Fig 73-74: Tuned Up, 2016

Fig 75-78: White Out, 2016

Tuned Up

Playfully daring A/W 16 mannequins begin to offer a playful aesthetic with glitter and diamonds as well as dramatic poses to encourage the light hearted nature leading up to festivities and the celebration of welcoming the new year.

Fig 79: Insannequins, 2016

Tongue-in-cheek Red

Light-hearted Lilac

Doll-like Peach

Free Spirited Fuchsia

Playfully Pistachio

Insannequins

Fig 80: Higham, E, 2016

Fig 81: Lanvin, 2016

Fig 82: Higham, E, 2016

Fig 83-84: Insannequins, 2016

Fig 85: Higham, E, 2016

List of Illustrations Fig 1, Current Mood (2016) Available at: http://www.zara. com/uk/en/trf/t-shirts/printed-t-shirt-c587007p3419552. html [Accessed 19 May 2016] Fig 2, Adidas, (2016) Available at: WGSN Report: Sustainable Activewear 2016 [Accessed 19 May 2016] Fig 3-5, L-R Riz Boardshorts, The Gentleman Surfer, Ecoalf, (2016) Available at: http://www.rizboardshorts. com, http://thegentlemansurfer.tumblr.com/#8, http:// ecoalf.com [Acessed 19 May 2016] Fig 6, Ecoalf, (2016) Available at: http://ecoalf.com [Accessed 19 May 2016] Fig 7, Houdini, (2016) Available at: http://www. houdinisportswear.com/en/ [Accessed 19 May 2016] Fig 8, Union Los Angeles, (2016) Available at: http:// www.wgsn.com/ [Accessed 19 May 2016] Fig 9, Martin Azua, (2016) Available at: http://www. martinazua.com/products/work/ [Accessed 19 May 2016] Fig 10, Christaan Felber, (2016) Available at: http:// www.christaanfelber.com/overview/ [Accessed 19 May 2016] Fig 11, C-Head, (2016) Available at: http://www.c-heads. com [Accessed 19 May 2016] Fig 12, Vogue Homme, (2015) Available at: WGSN Report: Active Forecast A/W 17/18 [Accessed 19 May 2016] Fig 13-16, Infusion Forecast, (2015) Available at: WGSN Report: Active Forecast A/W 17/18 [Accessed 19 May 2016] Fig 17 & 18, Dust, (2016) and Ports 1961, (2016) Available at: WGSN Report: Key Trends Pre Fall 16 [Accessed 19 May 2016] Fig 19, Juun.J AW16 (2016) Available at: http://www. dazeddigital.com/fashion/gallery/21234/0/juun-j-aw16 [Accessed 19 May 2016] Fig 20, Pepperoni Boys, (2015) Available at: http://www. lowclassic.com/lowbook/lowbook.html [Accessed 19 May 2016] Fig 21, Selfridges (2015) Available at: http://www. racked.com/2015/3/17/8218321/gender-neutral-clothesunisex [Accessed 19 May 2016] Fig 22, Ader (2016) Available at: http://www.adererror. com/product/detail.html?product_no=911&cate_no=69&display_ group=1 [Accessed 19 May 2016] Fig 23, @Couplelook4444, (2016) Available at: https:// www.instagram.com/couplelook4444/ [Accessed 19 May 2016]

Fig 24, A Gender (2015) Available at: http://www. selfridges.com/GB/en/content/agender [Accessed 19 May 2016] Fig 25, Ader (2016) Available at: http://www.adererror. com/product/detail.html?product_no=911&cate_no=69&display_ group=1 [Accessed 19 May 2016] Fig 26, Yeezy AW16 (2016) Available at: http://www. dazeddigital.com/fashion/article/29770/1/all-the-looksfrom-yeezy-season-3 [Accessed 19 May 2016] Fig 27-28, Underdered Collection (2016) Available at: http://www.independent.co.uk/life-style/fashion/news/ zara-gender-fluid-agender-unisex-fashion-transgender-rubyrose-a6917496.html [Accessed 19 May 2016] Fig 29, A Gender (2015) Available at: http://www. selfridges.com/GB/en/content/agender [Accessed 19 May 2016] Fig 30, Underdered Collection (2016) Available at: http://www.independent.co.uk/life-style/fashion/news/ zara-gender-fluid-agender-unisex-fashion-transgender-rubyrose-a6917496.html [Accessed 19 May 2016] Fig 31, Bright (2016) Available at: WGSN Report: Berlin Trade Show A/W 16/17 - Print & Graphics Fig 32-35, Edited Type (2016) Available at: WGSN Report: Mens Printed Graphics A/W 17/18 [Accessed 19 May 2016] Fig 36, Higham, E (2016) Own Image [Photograph] Fig 37-41, Berlin Trade (2016) Available at WGSN: Berlin Trade Show A/W 16/17 - Print & Graphics [Accessed 19 May 2016] Fig 42, Higham, E (2016) Own Image [Photograph] Fig 43, Current Mood (2016) Available at: http://www.zara. com/uk/en/trf/t-shirts/printed-t-shirt-c587007p3419552. html [Accessed 19 May 2016] Fig 44, Embroidered (2016) Available at: http://www.zara. com/uk/en/woman/outerwear/view-all/embroidered-denimjacket-with-badges-c719012p3334510.html [Accessed 19 May 2016] Fig 45-52, Higham, E (2016) Own Images [Photograph] Fig 53, Higham, E (2016) Own Image [Photograph] Fig 54, 90’s (2016) Available at: http://www.topshop.com/ en/tsuk/category/this-seasons-key-denim-pieces-5254149/ home?TS=1455013611573&cat2=3086499&intcmpid=PLP_content_ denim_denimkeypieces [Accessed 19 May 2016] Fig 55-59, 90’s Nostalgia (2016) Available at: WGSN Report: 1990’s Nostalgia [Accessed 19 May 2016]

Fig 60, White Out (2016) Available at: WGSN Report: White Out [Accessed 19 May 2016] Fig 61-65, Higham E (2016) Own Images [Photograph] Fig 66, Sies Marjan (2016) Available at: http://www. vogue.co.uk/fashion/autumn-winter-2016/ready-to-wear/ sies-marjan [Accessed 19 May 2016] Fig 67-68, Higham E (2016) Own Images [Photograph] Fig 69, Soft Industrial (2016) Available at: WGSN Report: Soft Industrial [Accessed 19 May 2016] Fig 70-72, Higham E (2016) Own Images [Photography] Fig 73-74, Tuned Up (2016) Available at: http://vmsd.com/ content/tuned [Accessed 19 May 2016] Fig 75-78, White Out (2016) Available at: WGSN Report: White Out [Accessed 19 May 2016] Fig 79, Insannequins, (2016) Available at: http://www. insannequins.com/post/141401201262/once-again-jakeoverestimated-his [Accessed 19 May 2016] Fig 80, Higham, E (2016) Own Image [Photograph] Fig 81, Lanvin, (2015) Available at: http://www.lanvin. com [Accessed 19 May 2016] Fig 82, Higham, E (2016) Own Image [Photograph] Fig 83-84, Insannequins, (2016) Available at: http://www. insannequins.com [Accessed 19 May 2016]

Ella Higham N0487463 FASH20032 Promotion & Context