Forget Me Not: Graphics Brief

FRAGRANCE PACKAGING DESIGN

BY ELLA HIGHAM

O

R F G E T M E N T O

Our project is to create our own fragrance brand.

Through primary and secondary research we selected our macro trend as ‘Age generation’.

Influenced by the rising statistics regarding Alzhiemers; Forget Me Not help to combat both the heartache and the loneliness of both living with and supporting someone with Alzheimers by offering a bespoke fragrance making class for both the patient and their carer.

This booklet is to brief graphic students on the different features of our end design requirements.

3

Concept What is our concept?

The need for our product.

5

Consumer Our target consumer.

Our promotion plan.

7

Competition Who is our competition?

How are we different?

Product positioning.

9

Bottle & Packaging Our Design requirements.

Packaging details.

Logo.

2

Forget Me Not attempts to bring our consumer and their relative together by creating new memories whilst delving into many year old ones.

We give the chance to our consumers to create their own bespoke perfume whilst evoking memory recollection within their relative. Primarily we provide a comforting and relaxing experience for patients and their loved one.

It is important that Forget Me Not reflects memories, celebrates family and tradition, inspires creativity and creates an enjoyable, happy experience.

CONCEPT

4

A DAY IN THE LIFE OF

CONSUMER JENNY

is a fifty two year old, married for fifteen years and a mother of three grown up boys.

You will find Jenny working thirty hours a week as a jewellery designer based twenty minutes drive away from her country home. The rest of her time is spent primarily looking after her mother who was diagnosed with early signs of alzheimers one year ago, since then it has been getting progressively worse.

Jenny attempts to keep positive by painting, riding her beloved horse, Noah, and taking her dog, Duke, on long walks down the country lane. Jenny loves to cook freshly made evening tea for herself and her husband and occassionaly invites her mother and her partner over to join, however she cannot help but feel a huge strain on her shoulders when trying to think of new and interesting places to take her mother that they can both enjoy.

Jenny realises that she herself is only getting older and whilst she cannot bear the thought of anything happening to her mother, she fully acknowledges that alzheimer’s is a gradual illness and so wants to participate in activities that both of them can enjoy throughout the precious time they have left together.

6

COMPETITION

FORGET ME NOT COLOUR PALETTE

Through research we have found that the UK is very limited in fragrance making classes for families, especially families with a relative suffering from Alzheimer’s. Our aim is to create an experience that patients and carers can unite and create a bespoke fragrance to evoke memory recollection. We aim to promote ourseleves through doctors surgeries, hopsitals, established health and wellbeing classes, the media and to collaborate with the ‘forget me not’ charity.

Currently there is not one fragrance making class for alzheimer patients and their loved ones on the market. What we are marketing is an experience that allows the pressure to be taken off of our consumer for the afternoon, ultimately allowing herself to unwind and delve into something both therapuetic and creative.

Educational/Physical  Alzheimers Disease and Other Dementias  Karen Gilbert  Gardening Classes  Indoor Boules

 Plush Folly  Into The Blue  UK GIrl Thing  Perfume Studio

 Cotswold Perfumery

 Perfumery Making Class, France Relaxing Environment

Bespoke Perfume  Jo Malone, Bespoke Wedding Perfume  Mathilde Laurent  Guarlain, Paris

 Capture Life’s Journey

 Music and Dance

 Scent Library, Bejing

 Cafe Connect

 Mandy Aftel Memory Recollection

8

BOTTLE AND PACKAGING         

Authentic Logo featured Branding throughout merchandise Sold on website/blog/forum Links to our consumer Genderless Neautral Simplistic Environmentally friendly

Both our bottle and packaging and logo will take inspiration from the likes of Aesop, Alex Lixfield and Herbivore Botanicals. Our main aim is to create an authentic, genderless gift package that will then be taken to the fragrance making class. We as a brand are collaborating with the existing charity ‘Forget Me Not’ as it will ultimately benefit both brands and so this needs to be noticable within the gift package. By ourselves collaborating with such an established charity will spread the message for our upcoming classes as well as the Forget Me Not charity benefiting from having a sister brand that offers further help and creativity as well as gaining 10% of our profits.

10