OUIL603 Evaluation

End of Module Student Evaluation BA(hons) Illustration Module Code: extended Practice OUIL603 Name: Ellie Chappell Student ID: 255556 Please identify where the evidence for each of the learning outcomes is within your submission and how well you feel you have met the learning outcomes. Please also grade yourself in relation to the learning outcomes using terms: > poor, satisfactory, good, very good, excellent (Note- This is so that the team have an understanding of how well you feel you have done. It is not an indication of the actual grade you may receive) Learning Outcome

Evidenced where?

Blog, Sketchbook, Roughs Final Illustrations, development sheets etc. (No more than 75 words)

Your grade Using words: > poor, satisfactory, good, very good, excellent

6A3 Understand and demonstrate coherent and detailed subject knowledge and professional competences, some of which will be informed by recent research in the discipline. Knowledge and Understanding RESEARCH

Blog, sketchbook, travel sketchbook in Amsterdam, photographs and observational drawings, evidencing my own interpretation of things. Secondary research from online sources/ books/photographic archives to support my research emphasise key themes including narrative, history and personal interpretation.

Very Good

6B3 Articulate and synthesise their knowledge and understanding attributes and skills in effective ways in the contexts of creative practice, employment, further study, research and self fulfilment.

(Cognitive Skills EVALUATION & REFLECTION

Blog, thorough evaluation throughout each brief and thinking further, putting into context where it could fit in the commercial industry and how it can capitalise my portfolio. Investing time into the process of image making, and consistently reviewing my creative process and how I can create successful images with meaning and message.

Very Good

6C3 Develop appropriate methods of professional presentation combining visual, verbal and written techniques.. Practical & Professional Skills VISUAL QUALITY)

Blog, sketchbook, presentation boards. Invested a Very Good lot of time into using my sketchbook as a tool, a diary and a documented journey to resolving a brief as well as developing my skills as an illustrator.

6C4 Blog, final outcomes and proposals.

Demonstrate their ability to synthesise analytical and intuitive approaches with a high level of process and professional skill. Practical & Professional Skills VISUAL QUALITY)

Very Good

Analyse information and experiences , formulate independent judgements and articulate reasoned arguments through review and evaluation.


Constant goal setting and development seeking throughout the whole creative process, always striving to achieving my full potential and keeping consistent documentation of my processes.

(Key Transferable Skills: EVALUATION)

Evaluation (See guidance below for more information) You are required to write a 500 word evaluation of this module.

Excellent

My extended practice journey started in a place of confusion and apprehension. The pressure of developing a portfolio of work that I would eventually be sending out to potential clients really affected my ability to plan ahead and get started on the appropriate briefs. This resulted in me adapting a passive attitude to the work I was doing, not having the confidence to finish and submit briefs, and taking on briefs that I thought that I should be doing,rather than investing the time to enjoy and develop my skills in areas that I was truly interested in. However as time went on, I began to trust my instincts and allow myself to immerse myself within certain briefs/write briefs that I was more passionate about, which was been a really positive development.

My blog was a useful tool to document my progress and struggles as well as plan and review my goals. It efficiently shows the numerous things I have learnt during this module, including my approach to image making through observation, experimentation, and latterly ‘drawing as a performance’, as well as new skills including working to specific client requirements whilst maintaining a sense of originality and personality in the final outcomes.

I would say that most of the briefs I took on were thoroughly enjoyable and resulted in a positive outcome, particularly being selected for the Papyrus colouring book and winning the ibis mural competition resulting in additional exposure and publication of my work. Additionally, I found it really refreshing and liberating working on my own self-directed brief, ‘building of the week’. Latterly, this did turn out to be a commercial brief due to Independent Leeds seeing my work on instagram and commissioning a series of editorial illustrations to feature in their magazine. This has been an interesting experience, and has shown me that it is important to continue with self-directed briefs for personal fulfilment and also to build up a strong client portfolio. Additionally, it has challenged me to be persistent in maintaining my rights and best interests as an illustrator. Whilst I was a little disheartened that I felt like some of the ownership of the project had been taken by Independent Leeds, I kept a level head and responded to some of the difficulties that arose in an honest professional manner, which has prepared me really well for dealing with clients in the future.

There are many things that I could have done better, and the two alarm bells that are ringing are…you guessed it, time management and initial project productivity. I have found these two aspects extremely challenging from day one, and have only at this stage come to realise that my anxiety and depression are responsible for making it so difficult, due to the amplified fear of ‘getting things right’ and being overwhelmed at the start of a creative process, not knowing what the final outcome will be. This is absolutely not an excuse for rushing things at the last minute, or appearing to not have done ‘enough’ work, but it really makes a lot of sense and makes me wish that I hadn’t have been so apprehensive about asking for the additional support in these areas when I needed it most. So this is something I can can be fully aware of now, and take forward and capitalise on in my future practice.

One more thing, and perhaps the most important thing that I can take forward into my future practice is EMPHASISING AND ENJOYING THE IMAGE MAKING PROCESS. I can’t stress that enough. I’m so glad that I have learnt to trust my instincts more this year, because I am finally making work that I am interested in, has a purpose and I have fun making, so I am extremely excited to take forward this new approach to my practice and see myself develop as a successful illustrator.