Leeds College of Art BA (Hons) ILLUSTRATION
Level
06
OUIL603 Extended Practice
Credits
60
STUDIO PRACTICE Project Proposal Name
Ellie Chappell
Date
18.03.17
ec255556
BA (Hons) Illustration - Level 06 OUIL603 Extended Practice – Major Brief BRIEF TITLE: An Illustrated Guide of Amsterdam Brief Produce a body of work based on visiting Amsterdam, and portray both a visual and physical experience of exploring a new city for the first time through illustrated ephemera.
Products & Proposals
Function & Content
-Illustrated travel guide that could be visually interactive -Fold out map of the city highlighting hidden gems and attractions -Postcards -Other merchandise such as tote bags, badges, t-shirts etc
To provide tourists with a more intricate,visually enticing and historical description of the city through illustrative means.
Context & Distribution
Audience & Tone of Voice
-Visual travel guide -Information leaflet/pack -Map of the city Distributed in: -Art gallery shops -Independent book shops -Larger book stores such as waterstones -Student travel agents e.g. STA
-Mostly late teens/young adults up to around people aged 35/40 max. -Students -Refreshing, quirky and visually appealing tone of voice.