Leeds College of Art BA (Hons) ILLUSTRATION
Level
06
OUIL603 Extended Practice
Credits
60
STUDIO PRACTICE Statement of Intent Name
Ellie Chappell
Date
10.03.17
Blog Address ec255556
Rationale The main thing that I want to explore this year within my practice is the essence of behaviour; what makes people want to do things and why. I want to explore how the role of illustration as a socially responsible visual medium can urge people to make positive lifestyle changes, can be used as an important tool within education, and can be generally appreciated and valued by society rather than being viewed as ‘just a drawing’. Although my practice is still quite broad because I am interested in a variety of areas, the theme of social engagement connects the dots between all disciplines and lays at they stem of every brief. To sustain a strong social theme throughout my practice I will need to regularly practice my editorial skills, creating strong visual metaphors relating to current affairs in everyday life. I want to further explore the value and sensitivity that hand rendered creative processes can portray to specific audiences, on particular themes with a contrast to how important issues are visually portrayed in the mass media. This means I will need to emphasise the sensitivity with production processes such as screen printing, creating hand made type, collaging and many others.
Themes / Subjects •
Positivity, health and wellbeing
•
Consumer culture and media
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Education
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Narrative
•
Environment and sustainability
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Travel and tourism
Products / Methods of Distribution •
Prints
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Publications
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Workshop packs/proposals