Leeds College of Art BA (Hons) ILLUSTRATION
Level
06
OUIL603 Extended Practice
Credits
60
STUDIO PRACTICE Statement of Intent Name
Ellie Chappell
Date
10.03.17
Blog Address ec255556
Rationale The main thing that I want to explore this year within my practice is the essence of behaviour; what makes people want to do things and why. I want to explore how the role of illustration as a socially responsible visual medium can urge people to make positive lifestyle changes, can be used as an important tool within education, and can be generally appreciated and valued by society rather than being viewed as ‘just a drawing’. Although my practice is still quite broad because I am interested in a variety of areas, the theme of social engagement connects the dots between all disciplines and lays at they stem of every brief. To sustain a strong social theme throughout my practice I will need to regularly practice my editorial skills, creating strong visual metaphors relating to current affairs in everyday life. I want to further explore the value and sensitivity that hand rendered creative processes can portray to specific audiences, on particular themes with a contrast to how important issues are visually portrayed in the mass media. This means I will need to emphasise the sensitivity with production processes such as screen printing, creating hand made type, collaging and many others.
Themes / Subjects •
Positivity, health and wellbeing
•
Consumer culture and media
•
Education
•
Narrative
•
Environment and sustainability
•
Travel and tourism
Products / Methods of Distribution •
Prints
•
Publications
•
Workshop packs/proposals
Practical Skills / Media / Formats • Watercolour and gouache • Mixed media collage • Line work • Photoshop • Illustrator
Brief 1: Building of the Week
Deadline
15.03.17
Rationale: Develop my architectural drawing and painting skills by producing a building portrait per week. The buildings will be based in Leeds and encourage people to pay additional attention to the beautiful architecture that this city has to show, as well as an awareness of the history of Leeds and how it has developed over time. Brief 2: Papyrus Colouring Book
Deadline
28.02.17
Rationale: Submit an A3 spread of a colouring page with a therapeutic intention to be part of a charity book to help prevent and raise awareness of suicide in young people. Brief 3: Penguin Randomhouse Student Design Award
Deadline
07.03.17
Rationale: Design fresh and innovative book jackets for ‘To Kill A Mockingbird’ by Harper Lee, and ‘In Cold Blood’ by Truman Capote, aimed at a new and younger generation of readers. Brief 4: ibis Hotel Mural Competition
Deadline
16.03.17
Rationale: Design a concept for a mural in response to the brief, ‘what does Leeds mean to you as a student?’, depicting a bright and bold design to be potentially featured in the reception of the new ibis Styles Hotel in Leeds. I aim to celebrate the independent scene in Leeds and some of the iconic buildings in the city through the illustrative design. Brief 5: LCA Sustainability Award
Deadline
15.05.17
Rationale: Produce of enter a piece of work that relates to the college sustainability framework. This could potentially be a publication about living sustainably as a student i.e. looking after mental wellbeing, recycling and eating well (with environmental concerns in mind)
Additional Project Proposals: •
Colours May Vary, ‘Out of Order’ Exhibition
•
Editorial Commissions, Independent Leeds
•
House Portrait Commissions, (ongoing) through personal Etsy Shop
•
Any other competitions that I could potentially enter
Contextual References Primary Research: -Using my own photographs as reference -Observational drawing -Asking for other peoples views and opinions on certain subject matter -Reading books, having a personal interpretation -Visiting appropriate retailers, galleries, conferences Secondary Research: -Looking at previous winners from competitions -Reviewing my mural workshop with Pete Barber from last year -Using reference images from the internet
RESEARCH ACTIVITY: Visual Journalist of Leeds
Deadline
Ongoing
Take pictures, explore, research the architecture and urban development of Leeds. Find out for myself (take lots of observational walks), look at the Leodis Archive, talk to people about the history of the city. RESEARCH ACTIVITY: Visit Book Shops Regularly
Deadline
Ongoing
Gain inspiration for book jacket design, product range and distribution of newly published books/special editions, look for relevant magazines, journals when I need inspiration for any of the above briefs. RESEARCH ACTIVITY : Arts and Minds Voluntary Work
Deadline
April 2017
Speak to and observe service users who come to the creative afternoon sessions that I help to run with Arts and Minds to gain more of a first hand experience of how creativity can benefit mental wellbeing. Reflect upon this within my practice.
BIBLIOGRAPHY BOOKS / TEXTS Millie Marotta’s Animal Kingdom
Whatever you are, Be a good one- Lisa Congden
20 Ways to draw a tree- Eloise Renouf
The Marker Playbook- Ana Monteil
Leeds in 50 Buildings- Paul Chrystal
To Kill A Mockingbird- Harper Lee In Cold Blood- Truman Capote MAGAZINES / JOURNALS / ARTICLES Flow Magazine: Issue 17 Varoom: Creativity and Wellbeing Independent Leeds: Issues 5 onwards Creative Review: ABCD best book covers of the year Oh Comely Issue 34: ‘Walk in their shoes’
ON LINE REFERENCES / WEBSITES / ARTICLES (include specific urls) https://www.penguinrandomhouse.co.uk/work-with-us/design-award/formerwinners/
https://www.creativereview.co.uk/the-abcd-awards-book-covers-of-the-year/
http://www.creativebloq.com
http://www.leodis.net
https://uk.pinterest.com
https://www.instagram.com
OTHER REFERENCE MATERIAL (Films, events, exhibitions, conferences) LCA Sustainability Symposium LOVEARTS festival Interviews/casual talks with practitioners working in the publishing industry Films about Leeds? (if I can find any)
ACTION PLAN – use this section to identify specific tasks that you need to complete in order to resolve the brief. Deadline
Brief
What do you need to do?
1
Find a way of presenting the compilation of drawings; consider 30.03.17 making a concertina book or other type of publication. Research further, could these be made into products such as prints?
Produce high quality mock ups of my proposals inside a colouring book, with and without added colour. These can then be used within my portfolio.
08.03.17
2
30.03.17
3
Consider producing additional artworks for this brief to boost my portfolio, e.g. splash pages or additional designs for the two books.
13.03.17
4
Have rough sketches refined, ready to be finalised using the wacom cintiq.
5
Continue to brainstorm ideas, but have a strong concept in mind 04.04.17 ready to develop alongside FMP.