packaging.
shopper bags.
advertising.
out a survey on beauty products to find out what people already want from their products and also what colours they thought would be appropriate for a gender inclusive product. We decided that the most important aspect of our brand would be the nature of it, intertwining both the concept and the imagery used. As the product is aimed at a gender neutral target audience, it was important not to include any stereotypical themes; one of the team members came up with the concept of using the story of creation with Adam and Eve. Initially this was a difficult and potentially contradictory concept, as the Bible was very set in stone about heterosexuality and the clear
the problem.
One of the main points of the brief was that the branding / packaging must be gender inclusive. This is something we had to continuously consider throughout the project so that the designs did not end up too masculine or feminine. We have done several things to make the designs as gender neutral as possible such as using the name ‘Eden’, which is a unisex name and also has links to other elements that inspired our project. We also used colours that are not closely gender stereotyped; orange, yellow and mint. The colours were chosen by putting
differentiation of Man and of Woman. However the idea sparked from how Adam and Eve are illustrated; naked bodies with a leaf covering their genitals, making it more difficult for the viewer to conclude the accuracy of their gender. As leaves are plants, therefore natural, we decided that this would be a really strong symbol to represent neutrality which would eliminate all conservative and sterotypical associations and themes . So in context, we would aim for our target audience to be able to approach the product without any striking or offensive language or symbolism that may define whether or not the product is being marketed to them in terms of gender. Lastly
one of the main points of the breif was to consider health and enviroment, therefore we wanted to create a product that would benefit the enviroment and also clean for your health. We wanted to make sure in order to create a sustainable enviroment our products should be either reusable or recylable, this also goes for the packaging. When thinking of health issues we wanted to create naturally clean products which are from natural sustainable resources but also give the customer a complete satisfaction from the product.
everyone and anyone there is no sterotypes placed with it. The brief stated that the product that we would create would be targeted to a mass market, meaning that is would have high accessibility in large chain cosmetic stores such as Boots and Superdrug. Initially we had discussed targeting the product to a more affluent and classier audience by using more sophisticated methods and processes of design, yet this contradicted a lot of our core principles revolving around the fact that the product should be can be purchased by anyone, not just those of higher income. From this, we decided to apply a more ‘down to earth’ sort of theme, that wasn’t too
the concept.
Our name for the design bridge brief is Eden. The concept behind this name comes from the garden of eden originating from the bible, but also the idea of adam and eve; man and woman. Because the garden of Eden was described as a tropical place we thought of the idea of the leaves from the garden and this symbolise’s our natural priducts, but also the leaves which cover Adam and Eves genitals. The name Eden is also a unisex name therefore given to male or female, this relates to our products as it gives consumers the idea that this brand is for
bold or too brash, but simplistic and natural with a strong element of contemporary design which would potentially make the product more desirable. Ultimately, we would want men, women and other non specified genders to feel comfortable and confident in their purchase of our product, gaining a sense of trust with our brand and its considerate values. There are many reasons for our choice of glass jars, the main one being the environmental factors. Our product should be environmentally friendly; glass is a widely recycled and also reusable. The idea we had is that the jars could be refilled with product, at a lower price for the customer. Glass jars are cheap
Containers that look good, so our range can have a high-market appearance whilst still being affordable to the general public. Lastly the bold colours which we have made as the mixtures; we recently did a survey monkey which asked a range of people what they consider as unisex colours, the response which came out highest was yellow, blue and irange, therefore we wanted to incoperate these colours within our
products making them as unisex as possiable. We wanted to stay away from the sterotypical colours such as blue for male and pink for female as it doesnt represent what our brand is about. The packaging uses black and white also as both these colours dont have a identiy keeping a minimal approach.