Healthcare Consumption Questionnaire
Q1: What is your age?
Q2: What is your gender?
Q3: What is your occupation?
Q4: How would you rate your general health (scale 1-10) ?
Q5: How would you rate your general level of contentment (scale 1-10) ?
Q6: How much (ÂŁ) do you spend per month on healthcare/cosmetic products?
Q7: Would you say that your choice of brand reflects on your personality/views?
Q8: When trying out a new product for the first time, what is likely to be the main persuasive factor? Word of mouth/recommendation or influence from advertisements?
Q9: Please state the most memorable television advert that you have seen which promotes healthcare/cosmetic products:Â
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Q10: Have you ever experienced feelings of self-consciousness or insecurity in response to advertisements in the main media?