AT
ELLIE KENNEDY FASM 440
ACNE STUDIOS + A multidisciplinary luxury fashion house based out of Stockholm, Sweden. + Founded by Jonny Johansson in 1997 as part of the creative collective ACNE. + Offers men’s and women’s ready-towear, footwear, accessories, and denim. + Locations Worldwide + Known for special artist collaborations and one-off projects
“I’m not into fancy stuff.” - Jonny Johansson
MISSION With the opening of the new Acne Studios in Atlanta, we hope to bring a new refreshing luxe brand to Buckhead Atlanta. To help promote the new store opening we will be hosting a pre-opening viewing event two days before the store opening. This event will allow customers to not only view the Acne Studios products but to check out the versatile visual within the store. Both media and the general public will be invited. Jonny Johansson will be making a guest appearance.
CUSTOMER PROFILE Acne Studio’s customer are both men & women between the ages of 25yrs-35yrs old Independent, creative, and open minded Income: $60,000-$100,000 Well educated
LOCATION
COMING SOON
MERCHANDISE
MOOD
STORE VISION + The store will be filled with steel and aluminum fixtures. + The walls will be lined with shelving and hanging pipe racks. + Free standing pipe racks will be strategically placed throughout the store. + There will be two partitions (very similar to ledges) in the center of the store that will showcase the merchandise as well as display tables.
STORE VISUALS
WINDOWS/SIGNAGE
STORE LAYOUT
FITTING ROOMS
STOCK
CASH WRAP
+ The collection with be strategically placed throughout the store. We want the store to look as more of an exhibit rather than a retail store. + For the event there will be special areas set up specifically for the event. + Upon entering, the greeting area will be located to the right and security will be located to the left. - Guest will be briefed about the event and handed champagne. + The other refreshments will be located towards the back of the store in front of the cash wrap. + The DJ will be set up behind the cash wrap. + To the right of the cash wrap will be gifts for the guests. + YOU MUST BE 21 YEARS OR OLDER TO ENTER THIS EVENT
WINDOW WINDOW
ENTERTAINMENT & HORDERVES
INVITATION 7PM-10PM
3035 PEACHTREE
ATL 10 / 01 / 2016
STREET
@ACNESTUDIOSATL
PROMOTION
3035 PEACHTREE STREET
COMING SOON
Atlanta, Ga
7PM-10PM Don’t miss Acne Studio’s ATL viewing party October 1, 2016. Get your invite here: www.acnestudios.com/atl
3035 PEACHTREE STREET
@ACNESTUDIOSATL
GIFTS
ATL
PREPRODUCTION TIME & ACTION October 1, 2015
Official press release for the store opening
June 1, 2016
Press release for the pre-opening event
July 1, 2016
Social Media promotion
September 1, 2016
Invitations will be sent out
September 25, 2016 Customer reminder
EVENT TIME & ACTION SET UP
10AM
Begin to set (Cleaning)
11AM
Begin bringing in props and furniture
CATERING
MUSIC
4PM
Refreshment & champagne arrive
5PM
Waiters arrive
DJ Set up
Begin serving
DJ Starts
7PM
Doors Open
7:30PM
Jonny Johansson Arrives
10PM
CLOSED
10:30PM
Clean up
COST Invitations: 200
$2,000
DJ: 5 Hours
$1,500
Catering: for 200
$2,000
Cleaning Crew
$200
Atlanta Exclusive Products
$5,000
Total Cost: $10,700
SEE YOU THERE
BIBLIOGRAPHY http://www.vogue.com/13263760/acne-studio-jonnyjohansson/ acnestudios.com http://www.businessoffashion.com/community/people/jonnyjohansson pinterest.com http://www.businessoffashion.com/community/people/jonnyjohansson