30 Palm Avenue - Lourdes Alatriste

Your Journey, Your Partner

Lourdes Alatriste

Executive Director of Luxury Sales Knight Frank Residential Cardholder

Over $210M sold in 2022

Over $1B in career sales

Ranked #3 Individual Sales Volume by Douglas Elliman

Ranked #6 Individual Sales Volume by WSJ 2021, 2022, 2023 Variety Showbiz Real Estate Elite Hollywood Reporter Top S FL Real Estate Agent

Recognized by the Wall Street Journal as one of the top sales agents worldwide, Lourdes Alatriste is a leader in the Miami premium real estate market. Throughout her career, Lourdes has cemented her success as a highend luxury property advisor. In each calendar year, she has surpassed her own sales records. Her relationships from Europe, Mexico, and South America to the Hamptons and beyond are a product of her excellent reputation, diligent work ethic, encyclopedic knowledge and dedication to her clients.

Lourdes has represented sellers and buyers, many of them celebrities, top CEOs and other high net worth individuals and influencers. Having sold over $1Billion throughout her career, Lourdes' clients have come to depend on her time and time again, making her the go to real estate expert in the S Florida luxury sales market.

Lourdes consistently leverages the strength of the Douglas Elliman Real Estate and Knight Frank Residential networks, in more than 60 countries and with more than 25,300 professionals worldwide. This global reach combined with her personalized attention and local expertise is What sets are apart from the rest and makes Lourdes the only choice – when only the best will do.

Top Mentions In the Press

Top Mentions In the Press

Top Mentions In the Press

Record Breaking Sales

75900 Overseas Highway, Islamorada Sold for $16,000,000

Oceana Key Biscayne PH1S Sold for $18,000,000

158 Palm Avenue, Miami Beach Sold for $32,000,000

Notable Miami Sales

216 Palm Avenue, Miami Beach Sold for $17,200,000

79 N. Hibiscus Road, Miami Beach Sold for $16,000,000

80 S Hibiscus Drive, Miami Beach Sold for $8,990,000

Your Listing Our Strategy

Douglas Elliman provides the best-in-class resources and expertise to position and promote your property for a successful sale.

1. Pre-Launch

From planning, pricing, staging and professional photography to developing marketing assets, including direct mail and email campaigns, property websites, brochures and more.

2. Launch

Posted on Elliman.com and syndicated across leading real estate websites. To complement online search, word is spread via digital marketing, direct mail and personal networking.

3. Post-Launch

A coordinated 360-degree strategic marketing and public relations plan is developed to ensure that all marketing channels are saturated with content about your project.

Marketing: Photography, Print, Email & Advertising

Photography & Video

• Still photos include interior, exterior, twilight, and aerial shots.

• Complete property and drone video

Brochures, Direct Mail & Print

• Professional, Soft Touch Brochure including High Resolution Photography and Property Details.

• Direct mail, campaign throughout Miami Beach and surrounding area.

• Featured as a Retail Display Showcase in key Elliman Gallery Office nationwide.

Email Campaign

• Series of dedicated email blasts that highlight each stage of the listing from just listed, exclusive events, finishes spotlight and more.

• Distributed to personal list of contacts comprised of top luxury real estate brokers, high-end clientele and prospective buyers.

• Promoted within the exclusive Douglas Elliman network comprised of 7,000 agents nationwide.

Advertising & Media

Curated media schedule matching the buyer profile for the property, utilizing top publications both locally and in target locations. Print & digital media includes:

• Ocean Drive

• Miami Herald

• Aspen Times

• Hamptons Magazine

• New York Times Listing Spotlight

• Nantucket Magazine

• New York Post

• Hollywood Reporter

Elliman Magazine: Represents the ultimate expression of the Elliman lifestyle, combining the arts, luxury and shelter in one unique space filled with real stories for real people. Circulation of 200,00 per issue and reach over 1,5000,000 people per year.

Property Fe a t ur e s

The DEPR Team will begin outreach to a variety of publications such as the below for property feature coverage. This pitch will highlight the most noteworthy qualities of the residence and location.

EDITORIAL

– Mansion Global

– Barrons

– DuJour

– Dwell

– Financial Times

– Forbes

– House Beautiful

– Lux Exposé

– Modern Luxury

– Business Insider

– Inman

SOCIAL MEDIA

– @CondeNastProperty

– @Decor

– @Houses

– @Luxury_Listings

– @Luxury_Homes

– OFF THE MRKT

– ProfileMiami

– Realtor.com

– Robb Report

– Sun Sentinel

– The Real Deal

– The Week

– Veranda

– Miami Herald

– @RobbReport “Home Tours” IG Story

Events

With the consent of both listing agent and seller, Douglas Elliman’s Public Relations Department offers high-end luxury brands the opportunity to hold both intimate and high-level events at Douglas Elliman listings. Not only does this opportunity bring potential buyers physically to the property, but it also allows for editorial and social media exposure. In exchange for access to the space, Douglas Elliman requires that the outside party meet a set list of deliverables. The purpose of this opportunity is to physically bring new eyes to the property that wouldn’t necessarily know about it unless they were actively looking.

Social Media

Douglas Elliman’s Public Relations Department has established relationships with top-tier social media accounts and influencers. Through these relationships, we are able to put your property forward for listing feature opportunities, in exchange for appropriate tagging and location credit.

Instagram Handles:

@CondeNastProperty

229K Followers

@Decor*

2.3M Followers

@ErikConover

153K Followers

@Houses*

1.7M Followers

@Luxury_Listings

2.4M Followers

@Luxury_Homes

1.3M Followers

*Pay for play opportunity

Your Story, Your Spotlight

With our industry-leading public relations and innovative marketing expertise, we know how to tell the unique story of your property like no one else can.

We help your agent put your property in the spotlight and set the stage for a racting the right buyer.

elliman.com

Spreading the Word Through an Exclusive Network

Through our tight-knit network of Douglas Elliman agents and the vital connections and contacts they’ve built, we preview your listing for a priority audience to match your property with potential buyers.

That Capture Buyers’ A ention

From our video series and social posts to the articles we publish on our digital magazine, Elliman Insider, we produce content in order to own the conversations that ma er and in uence real estate decisions. We are experts at creating meaningful and relevant stories that engage audiences and build trust with our consumers—and ultimately, direct their a ention to your property.

12,000 90%

Unique Monthly Visitors to Elliman Insider

Percentage of Buyers Who Use Social Media in Their Property Search

Social Channels That Reach Buyers

@DouglasElliman (Across all of our pro les) 113K followers 692K interactions 25.6M page views

LINKEDIN

followers 105K interactions

TWITTER @DouglasElliman (Across all of our pro les)

1.7M

20K followers 158K interactions 1.1M page views TIKTOK @DouglasEllimanRealEstate

Marketing That Makes It Memorable

From our best-in-class email marketing and digital advertising to our richly designed brochures and other print materials, our marketing and creative team puts the power of the Elliman brand behind your property.

— Digital and Print Advertising

— Custom Print and Outdoor Creative

— Custom Email and Social Campaigns

— Open House Events

Elliman Magazine

Virtual Tour

Advertising That Reaches the Right Audiences

Through our strategic partnerships and longstanding relationships with media outlets, we put your property in all the right places.

Powerful Tech for Personal Marketing

Using the latest marketing technology and tools, your Douglas Elliman agent acts as a dedicated creative agency of one, with the ability to create and distribute a custom website and digital materials promoting your property.

Local Expertise. Global Exposure.

Your Agent, Your Advocate

More than a century since we were founded in New York City, we have grown to become one of the largest independent residential real estate brokerages in the nation. We have earned our reputation for excellence and integrity—and we empower our agents to embody those values every day.

Drawing on decades of real estate knowledge and the resources that come with our scale and reach, an Elliman agent is an essential advocate, dedicated to guiding you every step of the way.

Your Network, Your Community

Douglas Elliman agents belong to a network of real estate professionals spanning key markets across the country.

They are colleagues, neighbors and members of the communities where they live and work. They promote local businesses, volunteer their time and forge true partnerships to support the causes they care about.

We Are Leaders in Your Market

With deep local expertise, we know the market inside and out.

Our exclusive Market Report series is a benchmark for residential market information in the region, providing your agent with the data and insights to help you to make critical and timely decisions.

Our Scale Is Your Strength

Our Scale Is Your Strength

With direct access to approximately 6,900 agents in approximately 120 o ces in key markets across the country, we have the reach and resources to promote your property from coast to coast.

With direct access to more than 6,600 agents in approximately 115 o ces in key markets across the country, we have the reach and resources to promote your property from coast to coast.

Our scale enables your agent to leverage a powerful network of referrals and services that puts our national strength to work for you.

Our scale enables your agent to leverage a powerful network of referrals and services that puts our national strength to work for you.

Direct Access to Approximately 6,900

Direct Access to $51.2

Billion in Sales $42.9

Agents Nationwide

Strategic Partnerships

One of the Largest

Independent Residential Real Estate Brokerages in the U.S.

We Are Where Our Clients Are

APPROXIMATELY

California

Colorado

Connecticut

Florida

Massachuse s

Metro D.C.

Nevada

New Jersey

New York

Texas

We Bring Buyers to Sellers

OUR DIVISIONS

Commercial Sales & Leasing

DE Title Services

Development Marketing

Farm & Ranch

Global Markets

Douglas Elliman works within every facet of the real estate industry, with visibility and insight into how each one supports our core commitment: connecting buyers with sellers.

Each of our specialized divisions provides high-level buyers that your agent can bring to your property. elliman.com

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—

Relocation

Residential Leasing

Residential Sales

— Property Management

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Sports & Entertainment

Sports & Entertainment

Douglas Elliman Sports & Entertainment is a highly specialized, rst-of-its-kind sales division that provides an elite level of real estate brokerage services for clients within the sports and entertainment industries.

Development Marketing

The Douglas Elliman Development Marketing team delivers highly specialized marketing, sales and leasing expertise for new developments throughout New York City, New Jersey, Florida, California, Massachuse s and Texas, as well as internationally. In addition to our exceptional reach, our new development team provides unparalleled expertise driven by real-time market intelligence from our skilled brokerage professionals.

$87 Billion

in global new development portfolio

28,500

real estate professionals

Virtually Rendered

Virtually Rendered

Virtually Rendered

Virtually Rendered

We Open a World of Opportunities

Our exclusive partnership with Knight Frank makes us the largest interactive and connected network of prime and super prime residential agents and properties around the world, with the stature and presence that a racts global ultra-high-net-worth buyers.

The annual Douglas Elliman | Knight Frank Wealth Report provides comprehensive and in-depth analysis of the prime properties, major investments, high-net-worth individuals ($1M+) and ultra-high-net-worth individuals ($30M+) at the top tier of global real estate.

15,000

Your Property, Our Priority

Unequalled experience and expertise

National scale, global reach

An integrated network behind every agent

A personal approach that puts you rst

OUR STRENGTHS, YOUR RESULTS