BA (Hons.) GRAPHIC DESIGN Module Code
OUGD303
Module Title
FINAL MAJOR PROJECT
LEVEL
06
Outcomes
1
FINAL MAJOR PROJECT STATEMENT OF INTENT Name: Ellis Thynne Blog Address: e-thynne0912fmp.blogspot.com
Rationale A concept driven investigation into type, layout and finish regarding branding, packaging, editorials and product with a focus on consumerism with in the luxury retail market. - My main interest lies within the luxury retail market and I wish to explore further the professional standards that companies employ and that I need to familiarise myself with to get the most out of my design work. Whilst focusing on a luxury market I will still be considering budget and branding restrictions to help keep my work as commercially feasible as possible. - Type, layout and finish are three aspects of design that I want to explore further and to become my core skills. Type regarding its anatomy and purposes. Layout regarding grid and white space. Finish regarding stock and print methods. - My work will predominantly focus on design for print, but will also take into consideration how it could be expanded and transferred onto screen based media in order to keep my work versatile and accessible. - As I aim for my work to be very accessible, my design presence will also follow this suit. I will have a personal website backed up with a paper based portfolio, business card and stationary. On another level of personal advertisement, I will work on live briefs, competitions and try to get some projects on well known sites such as Behance and The Die Line. - After this course I would like to work for a fairly large size, well known, design company. Possibly even as part of an in house design team working for a specific company, for example, Harvey Nichols. Because my work is already specified to a luxury market I will look further into specific companies I am inspired by and would like to work for to try adhere more closely to their work ethics. Inner workings of companies are very important to me as I would like to work somewhere where I could either learn a lot about how a company is run or have the chance to progress within the company. - Studio visits, product launches and exhibitions will all help me to keep up to date with what's happening in the design world. Because my work is primarily going to work in the retail market it
means that I need to keep an up to date knowledge of current affairs, economy and trends so that my design can keep one step ahead of the rest. Subjects / Themes Retail – With a focus on consumerism. Shopping behaviour, psychology, influences. Fashion – Trends, designer brands – larger chains, shop layout. Food – Restaurants, interior, branding, products – packaging. Ranges – How ranges can change the influence of a design – Worldwide spread/local? Increased audience/ specific audience? Simplicity – White space, stripping design to the core, categorisation of need. Innovative products – Product launches, new branding, inventions related to ease of living. Design Disciplines / Creative Development Type & Layout – These two will very closely interlink with the type affecting the layout and vice versa. Editorial – on a limited scale (high quality, low quantity), for retail and advertising purposes. Luxury with a little personality added. Packaging – food, cosmetics, retail environments. High end, print finishes. Branding – Clothing, product design, restaurant, client driven. Interior/ Spacial – Retail, window display.
Practical Skills / Workshops – what, why and when? Photography – I need to develop my photography skill greatly. I already have basic skills useable for research and documentation, however I need to improve my skills for use in areas such as: presentation, developmental, generating content. My skills need to be of a much more professional standard, which in turn will help my portfolio and design presence. Software – My software skills are already to quite a high standard however I still need to increase my knowledge to help me with aspects such as: proposal of ideas – mock ups (Photoshop), web design for both my online presence and clients (Dreamweaver). Professional contact list – I already have contact with a few professional designers and studios. I would like to increase my contact list and in turn increase my chances of being noticed in the professional design world. I will be making visits to studios, sending mail outs and directing them to my online and paper portfolio. Finishes – I need to develop more crafting skills and also outsource professional services where necessary to increase the standard of the finish and production of my work. Time management – I intend to improve my time management skills to get the most out of the final stint at College. I will be using 'to do' lists on a daily basis and keeping a diary of future and impending deadlines.
Creativity within layout – My design works closely with type and layout. I would like to improve my creativity skills within layout to make my designs more influential and unique.
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BIBLIOGRAPHY BOOKS / TEXTS - (Harvard Refernced)
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