Swarovski brief

NAIL VARNISH

S H I N E

SS Title: YCN - SWAROVSKI Board: 1 of 3 Ellis Thynne OUGD301 e-thynne0912.blogspot.com

Problem: Swarovski needs to attract a new, younger audience (aged 20-30).

Solution: design a new product range of Swarovski crystal incorporated nail varnishes to attract more interest and knowledgde of the brand.

Shopping bags for nail varnish made from black card with foil blocking and a long ribbon handle to accommodate room for the nail varnish to fit inside.

Nail varnish out the bag is packaged with elabourate cellophane wrap and tied with a ribbon.

The nail varnishes are laced with different crystals to help strenghthen and add shine to the nail.

Title: YCN - SWAROVSKI Board: 2 of 3 Ellis Thynne OUGD301 e-thynne0912.blogspot.com

The bottle has a black lid with a white brush and contains a clear nail varnish enriched with crystals. The product logo is printed into the front of the nail varnish bottle.

Title: YCN - SWAROVSKI Board: 3 of 3 Ellis Thynne OUGD301 e-thynne0912.blogspot.com