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Go E'LON! One Million Women Strong In May 2008 we created the blueprint for a business unit which would provide meaningful support to women and girls around the globe as they move from challenges to stability, and self-sufficiency. We have come to understand that when the lives of the world's women and children are at stake...there are no silent witnesses. Today, join the “E'LON Project!” and help us change the world! The E’LON Project is a collaboration of voices helping move local, regional and international philanthropic projects which connect to provide women with the tools they need to develop positive selfimages paired with the resources to move from challenging life situations, crisis and poverty, to stability and economic self-sufficiency, thereby creating stable lives, healthy families and children within livable communities. The E’LON Project's vision is to be one of the most effective voices for the concerns of women in our communities locally and internationally. The E’LON Project's local vision is to partner with organizations for women which increase selfconfidence, promote positive self images, and that build greater awareness of economic self-sufficiency, and improve a woman’s overall general health, family life, and community. The E’LON Project's International work is to help improve women’s status in the impoverished nations on the African Continent. We will strive to help build and support communities to give equal rights and opportunities to women through our programs of self-help to self-sufficiency. The E’LON Project is committed to the long term process of helping to build a network of economic supports for women in the countries where we work. How can you help? When you join the E'LON Project you help us to spread the word through our GO E’LON “One Million Women Strong” campaign. That's it. Just put our partner logo on your website, social media page and help us spread the word of One Million Strong women and girls today. It's that easy and all it takes is voices. Yours and ours.
The world is changing around us and growing smaller every day. At E’LON we simply have a vision of a world where women and girls are treated equal, fairly and given opportunities in education, business, and life. We are more than a beauty, fashion and lifestyle company. We are you. Your story is our story. And together we are more than One Million Strong. Join the conversation on
The Magazine For The Woman You Are Now 2
CONTENTS
37
APRIL April 2013 | Volume 4 | No. 4
Masthead
28
Publisher Perspectives
30
Contributors
31
Right Up Front: Women In The World Summit
33
Inspire A Life… The Joy of Spring
36
Inspire A Life - Never Give Up Designs For Life
37
Our Last Word… Our Best Word
106
Article proposals and unsolicited articles may be sent to the editors at eloneditoral@gmail.com. E’LON© magazine cannot process unsolicited manuscripts or art material, and we assume no responsibility for their return. ©2013 E’LON LLC. All rights reserved. “E’LON”, “The Brands of E’LON”, “E’LON Magazine”, “IMAGES By E’LON” and “E’LON Cosmetics” are all trademarks of E’LON LLC, registered at the U.S. Patent and Trademark Office.
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JCCPIX Photography Fashion | Commercial Photography Jccpix.com 800-520-4802
CALVIN KLEIN / SS13
..
CONTENTS Better Living The Power of Real Beauty
42 Lives Here Comes Romance
82 What We’re Reading
90 Film, TV, Video
91 On My IPad
92 Smart Talk… Six Ways To Unleash Your True Potential
96
Model Tondia B. in Hair Affair The Afro Comes of Age P. 70
On Our Cover Model Tondia B. wasn’t born when the afro was worn as a symbol of pride, and rebellion from the norm. When preparing for our photo shoot we suggested an Afro hairstyle and then talked about the many women from Angela Davis to Tamara Dobson who made the look famous. But we also talked about how the afro made us a proud people who also had to overcome its stigma. See Tondia in Red: A Power Color Makes A Comeback and Hair Affair: A Crowning Glory. Get the look: start with E’LON Primer, Satin Matte Foundation, E’LON Powder Blush in Hold Up and eye colors in Danger and Black Matte and E’LON True Color Lipstick in Main Squeeze. Story: Yolanda Webb, Photo: Yolanda Webb
BEAUTY / FASHION Beauty Trends What’s In / What’s Hot
46 Foot Fetish Our Favorite Footwear Collections
Red! The Power Color Makes a Sexy Comeback for Spring. P 54
48 Louis Vuitton F/W 13 on the Runway
52 Red, A Power Color Makes A Sexy Comeback For Spring
54 Couture! Marlene Haute Couture On The World Stage
60 Gucci Backstage and Beyond F/W 13
68 Hair Affair: The Afro Comes of Age
70 Araisara RTW F/W 13
72 Come Fly With Me The New Jet Set
76 Beauty! Making The Cover
80 Chanel Embracing The Season
93 Style Savior Lourdes Atencio
99 E’LON Magazine
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COSMETICS
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BOLD, STRONG, BEAUTIFUL YOU AND E’LON
“That’s The Power of Lasting Beauty”
E’LON MAGAZINE The Beauty Issue Vol. 4.4 April 2013
E’LON LLC Publisher
Yolanda Webb
Editor in Chief / Editorial /Creative Director Sascha Butler Fashion / Beauty Editor Libby Moore, Accessories Writer Patel Bushar, Contributing Writer Fashion / Beauty
Caroline Taylor, Contributing Fashion/Beauty Editor Sheldon Hamilton Contributing Beauty Editor Elizabeth Shaw, Fashion writer Tanya Sparks Beauty Writer
Tanya Simpson, Contributing Features Editor Becca Moore, Contributing Writer Simone Haygood, Contributing Writer Allison Penny, Contributing Writer Odessa Rauls, Contributing Writer James Ray Photography Director Greg Lopez, Contributing Photographer Gidget Hunter-Allen, Contributing Photographer Brian Branch Price, Contributing Photographer
Warren Stallworth Research/Writing/Video Editor Adam Butler, Web Design, E’LON.Com Paul Brown, Art Direction Mandy Ewing, Photo Editor
Milani Temple, Advertising/Marketing/Public Relations/Special Events Advertising Inquiries elonmagazine@gmail.com To Order Reprints or elonmagazine@gmail.com
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Table
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email Reprints
in
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(Minimum order 5) To republish an article call 1-347-903-3566 Copyright ©2013 E’LON LLC. All rights reserved. Title (E’LON) is protected through a trademark registered with the U.S. Patent and Trademark Office. Printed in the U.S.A / the Netherlands Connect with us online at www.elonbrands.com
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E’LON LLC E’LON Cosmetics | Publishing | Photography Yolanda Webb Vice President, Creative Director, Editor Amber Parks, Assistant Marketing
Advertising Joseph Wilson, Advertising Director (External) Stephanie Rogers, Advertising Account Manager (Northwest) Advertising Account Manager (South) Advertising Account Manager (Midwest) Advertising Account Manager (East) Tiffany Squire, Advertising Account Manager (West) Distribution Services Karen Meadows, Distribution Manager / Customer Service / Subscription Services Careers Mark Younger, HR Manager IMAGES BY E’LON Photography/Photographer Worth The Stars Media Web/Videographer/Writer Advertising Inquiries P: 347-903-ELON (3566) elonmagazine@gmail.com
©2013 E’LON LLC ______________________________ E’LON Magazine’s April Issue is published annually by E’LON LLC. No part of this magazine may be reproduced in whole or part without written permission of the publisher. E’LON Magazine will not be responsible for unsolicited materials. Photographers or IMAGES By E’LON own the rights to all photos used in this publication. Printed in the USA and the Netherlands. E’LON Magazine (ISSN 2156-4957 Print) (ISSN 2156-4965 Online) is published monthly by E’LON LLC. POSTMASTER: Send address changes to E’LON Magazine Subscriber Services c/o elonmagazine@gmail.com Subscriptions: U.S.A., Digital $2.99; Print $5.99; Annual $29.99 (Print) Online Subscriber services available online at www.elonbrands.com; or by email at elonmagazine@gmail.com
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From The Publishers Desk
The Beauty issue is always one of my favorite issues to work on. It always reminds me that beauty comes in many different shapes, sizes and colors. But you wouldn’t know that by many designers or on many runways in America today. At E’LON we believe that beauty at its core begins inside. Yet, many women live lives of quiet desperation fighting every day the only enemy that ever really matters. This enemy lives within their mind and looks back at them in the mirror each morning. You know this enemies voice because it’s the one that tells you that you are not good enough, strong enough, or that you’ve made far too many mistakes. I know that enemy; I have meant her on this road far too many times. Yet, I realize that the potential that truly makes me beautiful inside and out is far greater than the voices in the crowd that will shout otherwise. This month we went to the experts to help you uncover that beauty that lies both within and without. First, writer, Allison Penny meets with health experts and the medical community to help us understand that external beauty without good health is like putting lipstick on a corpse. In, ‘The Power of Real Beauty’ p. 42 get the information you need to take better care of your health by knowing the most important health information you need to know now (like knowing that you still need immunizations even beyond childhood). In ‘Hair Affair’ on p. 70 we are teaching you how to love that crowning glory. In celebration of real beauty we’re covering the Women in the World Summit that happens this month which brings some of the most inspiring women on the planet together to talk about the state of women around the globe. And we found another inspiring woman that we just had to tell you about. Designer Diane Linston, p. 37 creator of NGU (Never Give Up) fashions who is following her dreams and own advice as she brings beautiful designs into the marketplace all the way from Maple Heights, OH.
Meeting with models for our cover photo shoot, Red Hot Spring: A Power Color Makes a Sexy Comeback. New model Christabel listens as we discuss what beauty is all about. Photo Credit Greg Lopez
It’s a world away from New York, but she’s proving the point about not giving up. Rounding out this issue is all the fashion, beauty and color trends to help you look and feel your absolute best. But we would be remiss if we didn’t give you the most important beauty tip of all. Read ‘Six Ways to Unleash Your Potential’ on P.96, and reclaim your beautiful life. Here’s to a more beautiful, powerful, stronger, more motivated you.
eloncouture.com
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E’LON Magazine
Yolanda Webb elonyolanda@gmail.com
THIS MONTH FROM
Contributors Follow us on Facebook to find STORIES OF Inspiring Women who change lives including their own.
They’ll reveal what they’ve learned along the journey to create the life they have always dreamed of.
Allison Penny traveled to medical centers, met with doctors in private practice and spoke with nurses, nutritionist, and others. Her journey to uncover exactly what information we really need in order to better care for our bodies.
Greg Lopez is a genius at chronicling the up to the minute happenings on a photo shoot. He spent the day following around the models for our story on Red Hot Spring: A Power Color Makes a Comeback and captured the best of the story.
I have a foot fetish admittedly says writer Simone Haygood, who’s profile picture is of a shoe. I have always been fascinated by footwear. I’ve even tried my hand at designing a few pair. This month we invited Simone to meet with our editors and go one on one with their picks and then give us her best recommends for the upcoming seasons.
E’LON Magazine/31
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Right here you will find industry expert beauty and fashion advice. Right here meet powerful friends, sisters and women sharing their tips on success.
E’LON MAGAZINE For The Woman You Are Now E’LON Magazine is available in print and online Email us at eloncustomerservice@gmail.com
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RIGHT UPFRONT‌ Did You Know? Women in the World
Boston University student Olivia Culpo, Miss USA, was crowned Miss Universe Wednesday night in Las Vegas. Inspiring Our Lives
From Ambassador Susan E. Rice to Oprah Winfrey, Dr. Hawa Abdi to Eva Longoria, global leaders and inspiring women from around the globe will convene in New York City on April 4 and 5 for the fourth annual Women in the World Summit.
Hosted by Newsweek and The Daily Beast, this exciting and powerful summit centers on vivid journalistic storytelling from CEOs and world leaders to artists, activists and firebrand dissidents. Tina Brown will be joined on stage by inspiring women and men from diverse cultures and backgrounds to tell the stories of courageous and intelligent women who are battling the status quo in their countries, picking up the pieces in the aftermath of war and shattering glass ceilings in every sector. Participants include Meryl Streep, Oprah Winfrey, Tina Brown, Dr. Hawa Abdi, Tererai Trent, Ambassador Susan E. Rice, Eva Longoria, Barkha Dutt, Ping Fu, Michaela DePrince, Ambassador Melanne Verveer, Diane von Furstenberg, Anne Finucane, America Ferrera, Mary Robinson, Ambassador Sherry Rehman, Lesley Stahl, Susana Trimarco, Mamie Gummer, Rula Jebreal, Cynthia McFadden, Ai-jen Poo, Deborah Roberts, Julie Hamp, Patricia Amira, and many more inspiring women and men to be announced soon. - TS
E’LON Magazine/33
E’LON Magazine…The Magazine For The Woman You Are Now READ THE ENTIRE ISSUE TODAY! E’LON Magazine is a growing voice in the beauty and fashion world. We’re capturing the newsmakers and the world shakers. Click a Selection Below Continue Reading the Current Issue Online -OROrder the Current Issue Home Delivered -ORSUBSCRIBE TODAY AND RECEIVE 12-MONTH HOME DELIVERY
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Inspire A Life The Joy of Spring
Subscribe To E’LON Magazine Today
A spring morning Long overdue Birds singing praises As sun hits and snow glazes.
Get the April Issue Now in Both Digital and Print Versions.
A spring morning Memories of days baked in sunshine Flip flops, shorts and halter tops I’m hit by the air and my heart stops A spring morning Long overdue Which way did spring go Did winter forget it’s her turn no more A spring morning Easter eggs, baskets and dresses Chocolate bunnies and jelly beans With a laugh winter says I am king A spring morning Curled up in bed Dreaming of sunshine, flowers and more My feet are refusing to hit the floor
© 2013 Rica Mandel
On your desktop, on your phone, on your Ipad, in your home.
www.elonbrands.com E’LON Magazine “The magazine for the woman you are now”
Inspire A Life
NGU Never Give Up
A Designer Inspires Our Hearts and Sense of Style The press release announced, “Women who "Never Give Up" are always in style!” I was intrigued because here at E’LON that is our driving principle. So I looked up the company and read all of their materials they forwarded to us. What I found was a fashion company on the cutting edge of style, and the cutting edge of inspiration. NGU or Never Give Up is the brainchild of designer Diane Linston. Linston presented her collection during New York Fashion Week in February and explained what the brand represents to women today, "I'm excited about presenting the N.G.U. collection during New York Fashion Week. I want to inspire women to believe in their dreams. So when a woman wears N.G.U. Designs... perseverance is something that she will always think about. N.G.U. which mean 'Never Give Up', believe in your dream, and go for your dream!" This ready-to-wear collection is manufactured using high quality denim fabric; with innovative designs that contour the female form. The styles are unique, savvy and stylish for women who live an active lifestyle. N.G.U designs are available is sizes 6 through 28, and retails between, $120.00 to $200.00. "You will notice that N.G.U. Designs will always have a type of embellishment such as rhinestones, buckles and studs. N.G.U. is not plain or simple; it is high pace fashion for active women who want to be jazzy and sophisticated. And my logo is a clever female fox that winks one eye. That's a personal character trait from me. The fox represents perseverance because foxes have persistence in their character. They're clever and they never give up. And that is being foxy!" say Linston
Linston's design studio is called Styles of Imagination and is located in Maple Heights, Ohio. Her denim collection can be found in fifteen stores throughout the US and she plans to expand into more boutiques. Linston uses the N.G.U. brand to embellish her motivation for women. Diane Linston has been honored by the Phenomenal Foundation for her many positive contributions within the community. Linston also received recognition from Cleveland based Proyecto Luz organization, for volunteering time and fashions during a benefit fundraiser for Aids awareness. She volunteers her time at various schools during Dress for Success, and career council events in Cleveland, Ohio. She speaks to women in transition about how to dress, and mentors at organizations like Junior Achievement, the NAACP mentoring program. Linston also sits on the fashion design advisory board for Women of Making Moves organization, at Virginia Marti College. Linston is well respected in her community as she takes a grass-roots approach towards marketing the N.G.U. brand ...with the tenacity of a fox. Diane Linston is proof that to "Never Give Up" is what's always in style. We all have character building moments in our lives. Disappointing episodes that shape who and what we are, until we find what motivates us to press on. In the spirit of perseverance Ohio based Fashion Designer, Diane Linston created a premium women's active brand titled N.G.U.; that represents an inner spirit women have to never give up. – YW (Continued on p. 38-39) Yolanda Webb, Editor-in-Chief of E’LON Magazine is the author of five books on empowerment and strength for women. Follow her on Facebook or connect with her at elonyolanda@gmail.com
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(L) Designer Diane Linston PHOTO CREDIT: Brian Branch Price (Photographer) 609-977-9292 NGU DESIGNS (Never Give Up) Diane Linston Styles of Imagination Design Studio PO Box 37125 Maple Heights, OH 44137 216-410-8555 www.stylesofimagination.com Styles44137@Yahoo.com
The Power of A Woman “What is justice? I don’t know if I can answer that. Let me say this …an injustice anywhere is a threat to justice everywhere.”
BETTER LIVING BEAUTY FROM THE ‘REAL’ INSIDE OUT / As one doctor said, “Not knowing what you need to know or do about your health is like putting makeup on a beautiful corpse.” When we are little our parents made sure we had annual checkups with our doctor.
And at the first sign of
sniffle or anything out of the ordinary my mom was the first person to call the pediatrician in our house. I was one of the fortunate ones. With that kind of oversight and care I don’t remember being sick except the not out
of
the
ordinary
childhood
diseases like the Mumps. As an adult I’ve also been pretty diligent about taking care of my health. But many of my friends haven’t had that kind of oversight of their own lives. Many have gotten out of the habit. But, health
professionals
stress
that
General Health
regular exams are important to help identify risk factors and problems Screening Tests
Ages 40–49
Ages 50–64
Ages 65 and Older
are usually much more effective.
Full checkup,
Discuss with
Discuss with
Discuss with your
Ultimately, having regular doctor's
including weight
your doctor
your doctor
doctor or nurse
visit will help you live a long and
and height
or nurse
or nurse
don’t know what that schedule looks
Thyroid test
Every 5
Every 5
like.
(TSH)
years
years
before they become serious. If diseases are caught early, treatments
healthy life. However most people We’ve found a few general
rules of thumb by talking to the experts.
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Every 5 years
Preparing for your visit Heart Health
Screening Tests
Blood pressure test
Cholesterol test
Breast Health
Screening Tests
Mammogram (Xray of breast)
Reproductive
Screening Tests
Pap test & pelvic exam
All of the experts I spoke with echoed one consistent theme: Know what you don’t Ages 40–49 Ages 50–64 Ages 65 and Older know. It's critically important for you to play an active role in taking care of your own health. That means not only knowing At least every At least every At least every 2 your own history of illness but review, 2 years 2 years years know and update your family medical history. Is there a history of heart disease Discuss with Discuss with Discuss with your or stroke? Are there reproductive issue of cancer that runs in your family? Know doctor or nurse your doctor or your doctor or when your last vaccinations were and what nurse nurse medications you are allergic too. “You would be amazed at the numbers of adults that come to our practice who don’t have the slightest idea of what they may be allergic to. It’s like playing a guessing game Ages 65 and Older Ages 40–49 Ages 50–64 with them,” says Dr. Alma Bailey. And if you have an issue going on do some Every 1–2 years. Every 1–2 Every 1–2 research and have a list of questions ready Discuss with your years. years. for the doctor. Remember this is about your health. While at the doctor’s office I doctor or nurse. Discuss with Discuss with take notes and I ask questions about your doctor your doctor medication and treatment. I don’t just take or nurse. or nurse. the doctors word for it. I’ve been known to research alternate forms of treatment and present those to my Health doctor, who actually agreed with my research once she reviewed what I presented. You should consider scheduling these doctor visits on an Ages 18–39 Ages 40–49 Ages 50–64 Ages 65 and Older annual basis and review the charts attached to see at what age some are more important than others. 1.Dental cleanings Every 1–3 Every 1–3 Every 1–3 Discuss with your 2. Eye exams 3. Pap exams years years doctor or nurse years if you 4. Routine physicals have been 5. Blood pressure checks sexually 6. Cholesterol checks. active or are older than 21
44 / E’LON Magazine
Allison Penny lives and works in San Marcos, TX and frequently writes about issue relating to health and nutrition.
BETTER LIVING Did you know that your skin acts as an environmental barrier to help ward off and fight off most infections? This outer layer of skin is known as the epidermis and also contains a pigment called melanin that gives skin its color. Melanin helps protect skin from the sun’s harmful rays. The function of the skin is to protect us from harmful things. It is a barrier between the environment and the internal organ of our body. It protects us from chemicals, harmful sun rays, and bacteria. But if the skin is in poor condition and bad health through excessive abuse to include alcohol, drug, tobacco use this barrier is depleted and can’t function appropriate to help protect us. Here are a few tips that can lead to healthy skin and a healthier you.
Healthy Skin…Your First Defense To Good Health
First Know Your Skin Type Having great skin all over isn’t just about your face. It’s about your entire body, and its about knowing what type of skin you are working with. We are all different and the enormous amount of products on the product are typically specific to each of those skin types. You have Dry skin if it is flaky, scaly, or rough. You have Oily skin if it is shiny, greasy, and you have big pores. You have Combination skin if it is dry in some spots (cheeks, knees) and oily in others (forehead, forearms, nose, and chin). Cleaning and Care For Skin Normal/Combo Skin
Don't just grab whatever soap is in the shower or at the sink to wash your face or body with. And don’t use the same soap on your face that you use on your body. You don't have to buy fancy, expensive products. You just need to find products that work for you. Use a gentle cleanser or soap and wash -don't scrub your face. Rinse with plenty of warm water, then pat dry. If you find your skin dries out or gets oily, try a different cleanser.
Continued on p. 103
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BEAUTY / FASHION
What’s Hot Now As spring approaches we all know that we will be scheduling the much needed mani/pedi appointment after a winter of gloves, boots and closed toe shoes. I for one am ready for the arrival of spring’s beautiful new colors. But, what’s hot right now for spring? We suggest you look for nudes (our favorite of the moment are from Butter London) and neon’s (from Chanel) for both fingers and toes. And Dior has introduced a super sheer pink Nail Glow all-in-one nail care, varnish and glow which gives nails a pretty petal hue while at the same time making the tips of your nails even whiter – creating a subtle French manicure effect. Note to self that cobalt blue (as in the new color Blue Satin from Chanel looks great on fingers and toes) has also made a comeback. Over at Essie we’re into the new magnetic shades that give your fingers and toes a wonderful reptilian look. This spring go for trends that make a statement for your entire look and say classy, not trashy. So ditch the glitter and the nail art for spring and opt instead for the new leather look polishes, and liquid sand textures which are making a big splash for spring. And classic red (as in Lena Horne and Marilyn Monroe) are making a big comeback this spring. So take your bombshell look up a notch by making the most of your mani/pedi this season.
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Spring Mani / Pedi Style
BEAUTY / FASHION
MAKE ME UP 6 EASY STEPS TO APPLY BLUSH Applying blush at first can be tricky, but it’s all about being patient and using the right tools. But there are some simple techniques we use as makeup artist that help make it right the first time. First know your face shape and the best application method for your face shape. Secondly, make sure you are using a brush that is specifically designed for blush application. These are typically angled brushes that are often dense enough to pick up and hold your blush color. 1 After applying your moisturizer and foundation let your face dry…meaning give the moisturizer or foundation time to seep into and settle into your skin. The trick for blush is to sit onto of the foundation or moisturizer and not lose its color. 2 Using your angled blush brush gently tap it into your blush compact. For me this is usually three or four taps into the color before I apply. Shake off the excess (I do this by tapping the brush against my sink). 3 Smile really big and the trick here is to aim for the area in the picture on the left (depending our your face shape) 4 Gently tap the blush brush onto the apples of your cheek, starting from the roundest portion and tapping lightly upwards and towards your temple. 5 Now drag the color down starting from the temple to the apple to diffuse and blend the color together. 6 For more intense blush color add more color. If the color is too intense soften it with a bit of translucent powder which helps to set your makeup in place. – Becca Moore
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BEAUTY / FASHION
THE EDITOR’S CHOICE AWARDS S / S 13
Aquazzara
Tommy Hilfiger
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/ E’LON Magazine
By E’LON Editor’s Compiled and Written by Simone Haygood
FOOT FETISH Spring means finely hewn footwear is in abundance. And this season finds well made shoes that come straight from the runway right down our way. This season shoes make not just a style statement, but our editors agree they make an attitude statement. This season gone is the towering platform of seasons past, and it their place are shoes with exquisite architectural design, detail and wearability. Our editor’s and I share our top picks from our favorite designers. So whether you like flats, or stacked heel sandals we think our editors have found a shoe for you this spring.
Jason Wu
Narciso Rodriquez
Marc Jacobs
Diane Von Furstenberg
Marc Jacobs for Louis Vuitton F/W 13 We love Marc Jacobs. We love Louis Vuitton. Enough said. In Paris like in NYC for his own show, Marc Jacobs took us to a place where we had to use our imagination a bit more to fill in the blanks. In NYC he paired suit jackets with tight fitting lingerie, slip skirts and skimpy underwear. And in Paris amid the backdrop of beauty, he had us again imagining that we were viewing you through your bedroom window as you danced around in your silk pajamas and unmentionables to try on the latest coat or jacket you were just surprised with. Pairing his presentation with big saddlebag fur draped handbags (sans the iconic LV label), Jacobs mesmerized the luxury dressing experience. All in all the coats, slip skirts, silk body hugging dresses and college co-ed breast hugging sweaters are worth the look…and we will leave our unmentionables in the bedroom.
BEAUTY / FASHION TONDIA BOUIE Spring means that this mom, model and career girl will be spending more time outdoors. Finding clothes that are fashionable, that move and bend as she runs after a small child and also make a power statement are key to her spring wardrobe. This sexy, red hot stretch spandex and mesh dress makes going out on the town easy and comfortable.
Spring Revival Red relates to self awareness. It’s a color all about vitality and life. Red get’s noticed. In our lives the color red is a mark of the life force – blood red and marks that area of survival and stability and our place on this earth. The color red provides power from the earth and gives energy on all levels. This primary color gives life to every other color it touches. Story By Patel Bushar Photography: Yolanda Webb
BEAUTY / FASHION
ATHENA A power color surrounded by the power of might when worn by the beautiful face of E’LON can tame any savage beast. Athena is wearing My Story from Francesca’s and earrings from Charlotte Russe.
RED HOT SPRING
A POWER COLOR MAKES A SEXY COMEBACK
CHRISTABEL AMPAH Wearing a red gown by designer Julia Ray, Christabel glows gorgeously in red and is ready to take on the world. Studying to be a nurse she’s looking for clothes to be stylish and fashionable as she embarks on a new road ahead.
ATHENA Wearing a red spaghetti strap dress from designer Julia Ray.
BEAUTY / FASHION
COUTURE! Story Caroline Taylor Photography Gidget Hunter-Allen
Making a Grand Entrance on the World Stage
MARLENE HAUTE COUTURE
Marlene Haute Couture has been successfully branding her Name and Label through participation in fashion events since October 2011. And in little under two years she’s presented collections in two of the world’s largest fashion weeks. Recently she presented in China’s Fashion Week, which is one of the world’s fastest growing fashion weeks. And last month she was given the opportunity to present during MBFW Couture Week in New York City. Not a household name yet. Hold on to your couture because we think that’s only a matter of time. While in NYC for Fashion Week we were invited to attend a number of Couture Fashion events including Marlene Haute Couture. What I saw on the runway was a delightful and often romantic and whimsical pleasure. The presentation was strong, glamorous, and feminine. Her use of fabrics from chiffon to silk rich in texture and embroidery. Marlene Haute Couture a designer to watch for many seasons to come. On previous page: 2 Piece Dress . Gold color sleeveless form-fitting dress with soft shimmering gold satin sheath and a short slip in the center back. Gold lace over red satin 'overdress' with long gold sleeves and a gold satin belt. (Call for Price). Earrings by Serket Jewelry $25.00 On this page: Red knee length cocktail dress in 3 layers of georgette and pearl encrusted rose (call for price). Bold, Handmade Statement Necklace by Serket Jewelry $135.00. Earrings by Serket Jewelry$25.00 Continued on p. 64 E’LON Magazine
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Knee length cocktail dress in gold lace and gold satin. Bodice is in beaded gold lace with a full skirt in layers of gold tulle and a stylish beaded gold sash. Jewelry by Serket Jewelry. Necklace $165, earrings $25.00
Cocktail dress in red satin, red draped georgette on the hips, and very heavily beaded gold lace and red satin belt. Added flowing drapes of red make this a very elegant fashion statement for the very sophisticated lady who loves fine detail and high quality. Jewelry Serket Jewelry. Handmade beaded earrings $35.00, Bracelet $25.00
Gold satin strapless dress with gold beaded lace overlay. The dress compliments every woman and is elegant in every detail. Handmade Statement Necklace by Serket Jewelry $165; earrings $20.00
Very elegant and chic rich beading and lace in red. The dress has a rich deep red satin to set the colors off. Beautiful neckline that is off the shoulders with beautiful hemlines at wrists and knees. Included is a beautiful pleated satin sash with tiny covered buttons in back. Handmade Statement Necklace Serket Jewelry $175.00; earrings $35.00
Strapless trumpet dress with beautiful lace details all in gold with soft voile/georgette flounces on the sides. The overall color of the gown is in a gold satin with gold voile drapes from the hips, beaded overlay in lace under the bustier finished in scallop edging. Handmade Statement necklace from Serket Jewelry $165.00; earrings $25.00
Evening dress in gold satin and gold beaded lace as overlay which is heavy beaded. Breathtaking satin gold sash that is rouched in the waist. Two handmade vintage cuffs by Serket Jewelry $65.00 each; Earrings $25.00
Strapless gold satin dress with layers and layers of gold tulle netting on the sides from hips down and finished off in gold beaded lace trims. Handmade Statement necklace Serket Jewelry $165.00
Exquisite black ball gown in many layers of black and white netting. The bodice is beaded in black, silver and purple sequins and beads on black netting. Different textures give this gown the 'WOW' factor, bold yet distinctively elegant. The lower half of the dress is very wide with a long train, also done in different layers and different textures of fabrics. Handmade Statement Feather Necklace by Serket Jewelry $165.00 www.marlenehautecouture.com Serket Jewelry http://www.serketjewelry.com
For all details see Credits/Where to Buy on p. 103
Fashion / Beauty Backstage Making the Magic at Gucci Photo Credit: Delphine Archard
Fashion / Beauty Written by Tanya Simpson Photo by Yolanda Webb
HAIR AFFAIR MODEL TONDIA BOUIE hadn’t been born when the afro was both a political and fashion statement. Today the hairstyle has come full circle with two separate generations sporting it for very different reasons.
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During the late sixties, fashions changed with the times, reflecting the independence and identity of a young generation determined to break free from their parents' values and mores. One reflection of this trend was the Afro, a natural hairstyle worn by African Americans that reflected the growing political and cultural progressiveness and self-esteem among black people during the 1960s. The Afro, also known as the natural, became more than a hairstyle or fashion trend but a political statement that allowed black people to express their cultural and historical identity. Emerging out of the Black Power movement, which rejected Dr. Martin Luther King's emphasis on non-violence, the Afro offered black people greater expression that moved away from the timidity of their forebears. The hairstyle became famous for self-awareness and political fortitude and no one was a greater symbol for women of this ability to be independent than Angela Davis. With the emergence of celebrities like Tamara Dobson and James Brown, whose ‘Say it Loud, I’m Black and I’m Proud’ both the Afro and the song became a message of liberation among young black students. The Afro was slowly finding its way away from political revolution and into mainstream American life. Yet, many in the black community rejected this idea of ‘natural’ black hair particularly older blacks who were still driven by older values. Today, the Afro has come of age. With many hair care companies producing natural hair care products, the hairstyle has found its way into corporate America and is now more of a fashion statement rather than a political statement. But, I think that depends upon who you ask. My mom has gone natural, a style she wore when she was a young girl because she said it’s more than just it being acceptable again. It’s more about the fact that it is who she is and will always be. A proud black woman. As for me…well I’m a proud black woman as well. But, I wear my afro because I love how it looks and I don’t want chemicals in my hair. So, today the choice is still about celebrating identity and one that I welcome the chance to celebrate with my mom. -
Top: Angela Davis circa 1960. Below: Angela Davis today is Dr. Angela Davis and was a professor in the History of Consciousness and the Feminist Studies Departments at the University of California, Santa Cruz from 1991 to 2008 and is now Distinguished Professor Emerita.
Fashion / Beauty
Showcasing her first Paris collection last October, fashion designer Araisara is taking on a daring move. Founding her Tokyo-based label in 2008, the designer, who is also a member of the China Designer Association and Council Fashion Designer in Tokyo has set her sights on a Western audience. Kicking her collection off with sporty silhouettes with kimono-inspired blouses and a bandeau tops, she also include slender silk dresses, worn with loose chiffon pants. “I wanted to create a connection between oriental culture and western fashion, to mingle both aesthetics. These motifs might look like prints, but in fact they are all made through traditional dying techniques,” stated Arai backstage after her show. These traditional Japanese hand-dyed motifs could be seeon on tops or adorned collars, lapels and trims, while kimonoinspired bathrobe dresses made out of transparent organza were belted with a loose knot on the waist and Chinese dresses came with graphical patterns and fading check prints.
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Araisara S/S 13
Te
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STYLE PLAYBOOK
JET SET
PHOTOGRAPHED BY YOLANDA WEBB
Jonathan Shea Alexander opting for comfort in clothes that move is wearing a travel knit suit from Sears, shirt Hugo Boss, Tie is from Puritan and Shoes by Nunn Bush
Flying today has become impossible. To fly now means long lines and the enormous violations of privacy that includes more often than not our personhood as we are subjected to pat downs and x-ray madness. Most people have given up on even dressing for a flight. Opting more often to go for the convenience of having to take off belts, shoes and anything else that might look suspicious. But, what I am finding is that more and more younger passengers are opting to fly with class regardless of whether they are in first class or coach. We found the new Jet Set and took a look at what they are wearing.
Jori Fair, looks fabulous in My Story by Francesca's, the shoes are Charlotte Russe and the ear rings are Charlotte Russe
COME FLY WITH ME
Athena is wearing a dress from Miss Behavin , watch by Avon and shoes from My Favorite shoes.
April Ray in an Aviator jacket reminds us that beauty and fashion play an important role in air travel today. A jacket of any kind is a must have when flying today. Necklace by Avon. Makeup E’LON Cosmetics.
THE MAKING OF A PHOTO SHOOT
Photographer Greg Lopez captured the E’LON Magazine team early one morning as we set out to shoot our cover story Red: A Power color makes a comeback. 1. Working with our cover model Tonia in makeup to enhance that flawless beauty she already has. 2. Editor and key makeup artist Yolanda talking with new model Christabel about what to expect during the shoot and the shot list. 3. Our face of E’LON Cosmetics model Athena sits in the makeup chair on a chilly Tuesday morning.
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LIVES
HERE COMES SPRING Spring has come alive and with it everything grows anew. We see friendships, romance, love and much more begin to blossom. Against backdrops of life photographer James Ray has captured the beauty of what spring means.
Modeled by Jori Fair and Garret Jones On her: My Story by Francesca's, the shoes are Charlotte Russe and the ear rings are Charlotte Russe. On him: Suit: j. ferrar. Shirt: nautica. Shoes: tony lama teju lizard skin boot
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What We’re Reading Quiet: The Power of Introverts In A World That Can’t Stop Talking By Susan Cain
BEST BEAUTY READS
In Quiet, Susan Cain argues that we dramatically undervalue introverts and shows how much we lose in doing so. She charts the rise of the Extrovert Ideal throughout the twentieth century and explores how deeply it has come to permeate our culture. She also introduces us to successful introverts–from a witty, high-octane public speaker who recharges in solitude after his talks, to a record-breaking salesman who quietly taps into the power of questions. Shop online at http://amazon.com Atonished By Beverly Donofrio A bestselling memoirist bravely tells the story of the night evil paid her a visit—and how prayer chased evil away. Beverly Donofrio was living in a vibrant, picturesque Mexican town, where she practiced yoga, drank margaritas in her backyard, and took salsa lessons, she felt lost and was searching for monasteries to visit. The religious practice that had nourished her for several years had faded. She missed God. Then one night she woke to find a rapist holding a knife to her throat. So begins the memoir that charts Donofrio’s journey—a long and twisting road through denial, mourning, anger, vulnerability, and retreat at five very different monasteries. Shop online at http://amazon.com I Am Nujood Age 10 and Divorced By Nujood Ali and Delphine Minoui “I’m a simple village girl who has always obeyed the orders of my father and brothers. Since forever, I have learned to say yes to everything. Today I have decided to say no.” Forced by her father to marry a man three times her age, young Nujood Ali was sent away from her parents and beloved sisters and made to live with her husband and his family in an isolated village in rural Yemen. There she suffered daily from physical and emotional abuse by her mother-in-law and nightly at the rough hands of her spouse. Flouting his oath to wait to have sexual relations with Nujood until she was no longer a child, he took her virginity on their wedding night. She was only ten years old. Shop online at http://amazon.com
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On DVD/Netflix
FILM, TV, VIDEO
Life of Pi – Embark on the adventure of a lifetime in this visual masterpiece from Oscar winner Ang Lee*, based on the best-selling novel. After a cataclysmic shipwreck, an Indian boy named Pi finds himself stranded on a lifeboat with a ferocious Bengal tiger. Together, they face nature's majestic grandeur and fury on ... an epic journey of discovery. Starring: Suraj Sharma, Irrfan Khan
On Television Dr. Who – From the BBC comes Dr. Who. Matt Smith play the eleventh time traveling Dr. Who solving mysteries and meeting strange and sometimes beloved friends and aliens.
At The Movies Olympus Has Fallen - is the story of terrorism at the White House. Disgraced former Presidential guard Mike Banning finds himself trapped inside the White House in the wake of a terrorist attack; using his inside knowledge, Banning works with national security to rescue the President from his kidnappersStarring Morgan Freeman, Angela Bassest, Aaron Eckhart, Gerard Butler and Melissa Leo. Directed by Atoine Fuqua.
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David Bowie, The Next Day
Alpha Riff, Liberty of the Beast
On My iPad
Mindless Behavior, All Around The World
Eric Clapton, Old Sock
Chanel F/W 13
Chanel F/W 13
Journey Towards The Light Along the way we need the life lessons that can inspire us to live our very best lives right now. Often we don’t know how. Yet, there are lessons that have been lived by others that can serve as guidepost along our own path.
PURE Potential
Sometimes the only choice is to bloom where you are planted. Many times that’s on the edge of a cliff. Yet, even there we can still thrive. When life hands us a somewhat difficult environment we can choose to allow the environment to define us or we can become the beauty within the environment. WRITTEN AND PHOTOGRAHED BY YOLANDA WEBB
1. The difference between success and failure is perseverance and not giving up after one or two or even three failures. Just keep connecting to that place where failure doesn't matter. Sometimes we become so dependent on things always being a success, that we don’t know how to handle life when they are now. I like to think of it as a sail boat. When the wind dies down the boat stalls. That doesn’t mean its not still a beautiful boat or even a sail boat. If it’s stalled to long it might have to become a row boat, or wait for the wind or even call for support to help it move along again. 2.
The fact that creative ideas come in moments of relaxation, not in moments of stress is one way to reach your purest potential and success. That's why if you talk to the people who've achieved great breakthroughs; they will tell you that the silence of relaxation is where they learned the road, the best path to take.
3. Want to really live up to your potential. Invite the toxic, negative people in your life to the door. Is it a family member? While that may not be as easy you can have a much needed conversation with that family member to let them know that you have chosen a different path that included a positive lifestyle, positive people and influences. They are invited along the path with you, but if they don’t choose to share the new found values you’ve learned it’s ok. You now know they can’t stop you path. When you tolerate things in your life that’s what will always show up in your life. Tell yourself you deserve better than negative, toxic relationships. My suggestion…Walk away if at all possible.
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4. You are going to have critics. Deal with it by ignoring them. People are going to talk about what you should or shouldn’t do, or what you’ve done wrong. Your harshest critic is always the one who is ready to cast the first stone, but if you stand your ground against them, like Christ they will realize their own sins are just as great. So know that they can’t and won’t break you unless you let them. But the hardest critic to ignore is you. When you learn that this critic that lives and has taken up residence in your head can also be dealt with you will be on the road to your pure potential.
always more than enough. 6. I feel very blessed to be doing exactly what I love to do. I feel very grateful. It doesn't mean that there aren't many things every day that happen that I wish didn't happen, challenges I'm dealing with, as we all are, but nevertheless the overwhelming sensation is one of gratitude. The truest way to live a life of pure potential is to do what you enjoy doing in life rather than simply settling. - YW
Our monthly Smart Talk Series is sponsored by Smart Talk
5. Its key that we focus on abundance and surpluses rather than just our shortages. I like to look around at nature and see the abundance that grows every day. While we are always talking about food shortages, water shortages and more, there really is
Media. SmartTalk has been bringing women together to experience the power of the spoken word since 1991. In the past several years, SmartTalk has grown into one of the most powerful and entertaining live events in the nation. E’LON Magazine is a proud sponsor of the Smart Talk Connected Conversations Series.
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STYLE SAVIOR Last Looks LOURDES ATENCIO
Spring 2013 We’re taking a sneak peek at our favorite designers from around the world.
(Watch for the entire collections in our December issue)
Continued from page 45 Credits / Where To Buy
P.2-3 E’LON Lip Luster Gloss www.elonbrands.com; P. 6-7 E’LON Lash Perfection www.elonbrands.com; P.13 JCCPix Photography www.jccpix.com; P. 14-17 Calvin Klein www.clavinklein.com; P. 20 E’LON Cosmetics wwwlelonbrands.com; P. 21 IMAGES BY E’LON www.elonbrands.com; P. 22-24 Moschino www.moschino.com; P. 38-39 NGU www.stylesofimagination.com; P. 46 Butter London www.butterlondon.com; P. 46 Essie www.essie.com; P. 46 Nar www.Nars.com; P. 46 Dior www.dior.com; P. 46 Chanel www.chanel.com; P. 48 Aquazzara www.aquazzara.com; P. 48 Jason Wu www.jasonwustudio.com; P. 48 Marc Jacobs www.marcjacobs.com; P. 48 Tommy Hilfiger www.usa.tommy.com; P. 48 Narcisco Rodriguez www.neimanmarcus.com; P. 48 Diane Von Furstenberg www.dvf.com; P. 4953 Marc Jacobs for Louis Vuitton www.louisvuitton.com; P. 54-55 Charlotte Russe; P. 56-57 Gowns by Julia Ray www.juliaray.com; P. 60 – 61, 64-67 Marlene Haute Couture 260-6762113, www.marlenehautecouture.com FB - Marlene H' Couture, Twitter : mh_couture; P. 60-61, 64-67 Serket Jewelry www.serketjewelry.com, FACEBOOK: Serket Jewelrygirl, Lyn@serketjewelry.com; P. 72-75 Araisara www.araisara.com; P. 76 Sears, Hugo Boss and Nunn Bush available at Sears; P. 77 My Story by Franscesca, Earrings and Shoes Charlotte Russe; P. 78 Dress Miss Behavin, Watch Avon, Shoes My Favorite Shoes; P. 78 Necklace by Avon; P. 81 Dress by Charlotte Russe; P. 81 Dress by Julia Ray wwwljuliaray.com; P. 83-87 On her: My Story by Francesca's, the shoes are Charlotte Russe and the ear rings are Charlotte Russe. On him: Suit: j. ferrar. Shirt: nautica. Shoes: tony lama teju lizard skin boot (available nationwide); P. 89 E’LON Cosmetics www.elonbrands.com; P. 90 All books available on amazon.com; P. 9394 Chanel www.chanel.com; P. 100-101 Lourdes Atencio atencio.lourdes@yahoo.com
Dry Skin If you have dry skin, use a gentle cleanser that doesn't have alcohol or fragrance. These cleansers are available for both face and body. Gently wash your skin, then rinse with plenty of warm water. Don't use hot water because it removes the natural oils from your body faster. Try exfoliating once a week to get rid of flaky skin cells. It will make your skin look clearer and more even. Oily Skin If your skin is oily, use an oil-free foaming cleanser to wash your skin. Rinse with plenty of warm water. You may want to use a toner or astringent on your face after you've washed your face. Also be careful of body wash products and read ingredients carefully. Sensitive Skin If your skin is sensitive, wash it with a very gentle cleanser and rinse with warm water. Be sure to pat -- don't rub -- dry. Exfoliating may irritate sensitive skin. Try not to use products that have alcohol, soap, acid, or fragrance. Instead, look on the label for calming ingredients like aloe, chamomile, green tea polyphenols, and oats. The fewer ingredients in the product, the happier your skin may be. Adding moisture based products (creams and lotions) You may think you're too young to need moisturizer or lotion -- or your skin is too oily -- but all skin needs moisture. Moisturizers help keep your skin from drying out. Use it every day, no matter what skin type you have. Apply it while your skin is still damp from washing or rinsing to help seal in moisture. If you have acne or your skin is oily, find a moisturizer that is lightweight and oil-free, so it doesn't block your pores Should you wear Sunscreen? Your moisturizer may already have sunscreen in it. But it's a good idea to use a separate sunscreen, too. The sun can damage your skin in only 15 minutes. Even though you're young, you can get skin cancer. Look for sunscreen that works against both UVA and UVB rays with an SPF of at least 30. Wear it every day, even if it's not sunny and even if it's cold. The sun's rays can reflect off water, sand, and snow. Reapply every two hours These tips work for everybody, male or female, young or old. The best advice I ever had was about protecting my skin. Be diligent not only about washing properly and using the right products but treat your skin as your best friend. When you're tired, it can be tempting to go to bed without washing your face. But leaving makeup on your skin can clog your pores and cause acne. And I’ve been asked if showers or baths are better. I believe that’s a matter of preference, but there is something to be said for sitting in a warm bath and allowing your skin to drink in much needed water. Think of it this way, when it rains plants get a shower and after the rain the plants roots get to soak in a nice warm bath. - AP
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MEDIA/ADVERTISING SUMMARY In 2011 we took a long look at our mission and vision and asked women from around the country who were surveyed both qualitatively and quantitatively to identify behaviors and media consumption patterns that would help build a global brand designed for a little served target group. Qualitative research was conducted in the form of focus groups in the following metropolitan areas: Atlanta, Chicago, New York and Washington DC. And in addition women from other cities participated in an online survey. Our research found that women twenty-five and over: Have over $400 billion in buying power Purchase products to enhance their beauty twice as much as women in the general market Rely on suggestions from sources they trust when making product purchasing decisions Use health and beauty products to express their individuality Are influenced by emerging trends and first to try to new products. Like to update their appearance more frequently Are willing to pay for higher quality products and recognizable brands Read more magazines, watch more television, and listen to more radio than the general market. Spend more hours on the internet than women in the general market. Read the entire report in our media kit. For More Information Or to Advertise Contact Our Advertising Account Managers At:
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OUR LAST WORD…. OUR BEST WORD can begin in each moment every day. We get to choose to be happy or sad, see the world as full or empty. I’ve discovered that even if we are not exactly where we’d like to be, that doesn’t mean that life right now can’t be beautiful or enjoyable. And the best part is we don’t have to do anything to make it beautiful. It already is beautiful. All you have to do is open your eyes. We are constantly surrounded by miracles, but we do not recognize them because they come to us so gracefully and seamlessly. For example, have you ever thought about how many different processes have to be organized simply to create the experience you’re having right now? Imagine if all of that was a conscious effort. Imagine if you had to think about breathing, or think about listening to music. You don’t, it just happens. Isn’t that amazing? Yet most people don’t even know where to begin to enjoy the real beauty of life that happens in each moment. I’ve found that there are a few easy shifts that need to take place, in order to create a state of constant awareness of how amazing life is. Most of the time we only catch a glimpse of how amazing things really are before we get sucked back into the monotony of our routines. Starting today why not try to find the beauty of life in the small things in life, like listening. If you learn to listen you will truly find out more about the other person. How about practicing non-judgment? If you do so you will find your world opening up with clarity and begin to enjoy this beauty that we were created With each issue of this wonderful magazine I get to meet for. Learn to understand that you don’t need the big young people who become like my children who hold their or the exciting to enjoy life but that life can be found dreams in front of them. They are ready to take on the in the truly monotonous routines we engage in every world and the world has not disappointed them yet. And I day of our lives. The beauty of life lies in the get to learn from them the true meaning of hope. Our lives experience of each and every moment. Only by are mostly made up of routines and patterns. And every slowing down can we realize that we can see life. Only day we act them out and on this stage they are what make by slowing down can we realize that what we are up the bulk of who we are and who we become. Many of us seeking is already within our reach. It’s in the gaps of live according to socially acceptable templates, within the our lives when we slow down and live in the presence realm of safety, while living repetitively and dreaming of that we can find the beauty of life. ways to escape. I’ve learned that the beauty of life lives within our dreams. And like young people we can act on Yolanda those dreams any day we choose. The beauty of life can
The Beauty of Life
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