EL PASO COUNTY FAIR
Partner summary Report AUGUST 2021
Todd Marts
El Paso County Fair
@EPCFair
Dayna Buffington
366 Tenth Street
@ElPasoCountyFair
Dana Nordstrom
Calhan, Colorado 80808
www.elpasocountyfair.com
Event overview
The Fair & Event Center is a year-round
Success doesn't happen in a silo, instead
venue for a wide variety of programs,
it is through the generous and intentional
activities and events from auto races,
support from El Paso County
equestrian events, tradeshows, and
Commissioners, executive leadership,
community meetings.
staff, many dedicated volunteers, and community partners.
The annual El Paso County Fair is the largest event held at the Fair & Event
Coordinating the County's largest event
Center celebrating the County’s rich
produced for the citizens requires months
western and agricultural heritage.
of planning and dedication. What started out as a recovery year quickly became a
2021 was marked as a Time to Celebrate
celebration year, which was evident as
for citizens in El Paso County. Most
soon as gates opened.
importantly, it was a time to come together after a year of unexpected
We welcomed more visitors than ever
challenges, The 116th Annual El Paso
before and broke revenue records for
County Fair became a celebration of how
both sponsorship and gate admission.
far we’ve come together and the bright
We couldn't be more pleased with the
future ahead.
success we achieved TOGETHER.
02
event statistics
We were able to implement strategic practices to gain real-time numbers to prove our success.
35%
REVENUE INCREASE Through the generous support of partners and the communities generous response to our Fair we were able to gain financially.
30,958
ATTENDANCE Our community embraced the 2021 El Paso County Fair as a Time to Celebrate. We were able to provide an
event for celebration!
486,000
DIGITAL IMPRESSIONS We implemented a comprehensive social media marketing campaign and installed digital screens on the Fairgrounds to increase exposure for our partners.
03
event statistics
BREAKING DOWN ATTENDANCE 7,500 July 10 16.6%
July 17 22.5%
July 11 10.9% July 16 13.6%
July 12 10.3% July 15 10.7%
July 14 9.8%
5,000
July 13 5.7%
ATTENDANCE BREAKDOWN Our attendance goal was 25,000 for the eight day event. We surpassed this goal by nearly 6,000 guests.
2,500
We were pleased to surpass our daily attendance goal seven of the eight days or 88% of the days. 0
M ilit ar W y es Da te y rn H e El rit Pa ag so e Da Co y un t y Fa Da m y ily Da y Do lla rD G ay E Jo hn so n Da Se y ni or Fi rs Da tR y es po nd er s Da y
2021 was a recovery year for our County, our community, and our Fair. What began as a recovery, became a celebration.
04
event statistics
BREAKING DOWN REVENUE REVENUE BREAKDOWN
Carnival 8.3% Vendors 9.5%
As a financially self-sustaining event, we rely on the generous partnerships within our community to support the El Paso County Fair. Our accomplishments and success are in large part due to the support in-kind and in-cash from partners like you.
Gate Admission 54.7%
Sponsorship 27.5%
Thank you for partnering with us!
$200,000
$150,000
$100,000
$50,000
$0
Carnival
Vendors
Sponsorship
05
Gate Admission
thank you for your partnership Todd Marts
El Paso County Fair
@EPCFair
Dayna Buffington
366 Tenth Street
@ElPasoCountyFair
Dana Nordstrom
Calhan, Colorado 80808
www.elpasocountyfair.com