Megan Pormer
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SUSTAIN ABILITY
Publisher: Address
Editorial Director Cheryl Sumeleh cheryl@elucidmagazine.com Senior Editor Whitney Marquise Acoff whitneymarquise3@gmail.com Marketing Director Ankit Rauniyar ankit@elucidmagazine.com Style Director Danielle Sosalski deesosalski@gmail.com Photo Director Richard Cordero richard@richardcordero.com
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Elucid Magazine is a unique force in Fashion Tech community. We unite the city’s leading visionaries and artists under one editorial roof. We care about fashion and new innovation, what’s working and what isn’t. These are the stories we deliver through our print magazine, newsletters and website.
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Model: Ana Buljevic @anabuljevic Q Model Management Photographer: Anthony Rhoades @anthonyrhoades anthonyrhoades.com Makeup: Brian Dean Crop top, Victoria Hayes @lashesandswag Brown jacket, Moel Bosh briandean.com Printed wife pants, Victoria Hayes Sunglasses, Rigards Hairstyling: Gold finger nails, Sterling King Jessica Elizabeth @j_elizabethx3 jessicaelizabeth.org
SUSTAINABILITY IS A NEED.
NOT A TREND.
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Iri s Van Herp en’s ‘Hypnosis’ gets real and ar ticulate Iris Van Herpen- a name that resonates with talent and radical thoughts; makes sure to outshine her contemporaries on the runways. She is full of amazement and continues to push boundaries with her collections that exude sheer amalgamation of dreamy reality and bodily delight. Her latest Fashion Tech Collection at Paris Haute Couture week was no less a startling treat for eyes. Held on July 1st, 2019 at Elysee Montmartre in Paris, the show just reached its peak with her ‘Hypnosis’ collection that left everyone stunned with her artistry marvel. Inspired by hypnotic manifolds within our ecological system that has peculiarly been presented in the work of American artist Anthony Howe, her work defines a subtle collaboration of three-dimensional cyclical harmony of Howe’s kinetic sculptures. The exemplary masterpieces from her creation depicted a fine-tuning of handwork techniques with digital technology. The collection and model find their portal in the meditative movement of the ‘Omniverse’ that encircles the state of hypnosis.
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“ I ’ M C R E AT I N G I N A S PA C E T H AT ’ S BETWEEN REALITY AND D R E A M I N G .” Plucking up the symbols from nature and environment, she presents a hypnotic visualization of nature’s tapestry through ‘The Hypnosis’. Rhythms of life and its consistent dissection can be pictured very clearly through the fragility within the interwoven worlds that did the parade on the runway. With 19 silhouettes flowing in beguiling fashion and veiled in transparencies, the ‘Hypnosis’ denoted the revival of the ancient silk moiré weaving technique, pretty much capable in linking to the illusory nature of human perception. The multilayered luminous organza spheres in the ‘Epicycle’ summon the relationship between surface and substance through the illusory patterns wrapped into each other infinitely. This again gives an epicurean sight to behold besides aiding the aesthetics of the art to fly high. Garments of the ‘Suminagashi’ radiate the revered art of Japanese floating ink on water. The garments are lasercut into liquid lines of dyed silk, heat-bonded onto transparent tulle which imparts it the talent to ostensibly and impeccably flow over the skin. Speaking of the ‘Dichotomy’ looks takes one back to the imaginative dreamy ocean of ripples, for the laser-printed, heat-bonded and lasercut contra positive waves that are articulated in dissected curve get the final touch by being pressed onto hundreds of ripple-like panels. These curves ebb and flow in a delicate swell of meticulously hand-stitched silk organza. Professor Phillip Beesley collaborated in the development of the ‘Hypnosis’ technique, which can be described as ten of thousands of plottercut mini ripples which dissect the dress continuously through each movement of the body. This reveals the skin in between the whimsical spheroid patterns. Duchesse-satin with print detail is plottercut into thousands of 0.8 mm exquisite waves interlinked and designed to move so fast that human eyes would definitely miss a match.
ARTICLE BY
Shruti Suman
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“ FA S H I O N I S TA S N OW R E C YC L E I N STYLE”
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Shruti Suman
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Patagonia With a less-than-conventional approach to marketing, the outdoor gear manufacturerPatagonia encourages its customers to buy less. The customers are encouraged to bring worn-out clothes for repair rather than replacing them through its Portland stores. It is also one of the first to turn plastic bottles into the polar fleece and uses recycled polyester, wool and down in many of its products.
Reformation Being committed to sustainability from top to bottom, Reformation uses recycled paper to non-toxic cleaning supplies to energy-efficient lighting. The brand repurposes vintage clothing and rescues deadstock fabric from fashion houses. It uses eco-friendly fabrics to make sexy, sophisticated styles.
Bottletop Fashion This ethical fashion brand upcycles aluminum ring pulls on drink cans into glamorous clothing and accessories. The label has been created by Cameron Saul who is the son of the founder of Mulberry (Roger Saul). The brand is well-known for its beautiful bags aimed at the luxury market and creates a sustainable livelihood for highly skilled craftsmen.
TRMTAB Leather scraps which remain as residue post-production in leather goods factories, end up as landfill. TRMTAB aims to reduce this amount of scrap by diverting its use in creating beautifully woven bags and electronic cases.
ALYX Visual The sub-line of Matthew Williams’ 1017 ALYX 9SM, ALYX produces cotton jersey textile in collaboration with Recover Tex, which is a Spanish recycler that converts both pre-worn clothes and ocean waste into upcycled yarn. The yarn is spun into a fabric used to make tees and hoodies.
Organic Threads This sustainable clothing brand produces socks made from 100% organic cotton grown and manufactured in the USA. They take pride in their undyed fabrics to create simply beautiful, earthy toned socks.
Fabscrap.org Fabscrap utilizes fiber-to-fiber technologies and diverts small scraps to create insulation, carpet padding, furniture lining, and moving blankets. It sorts for 100% cotton, 100% polyester and 100% wool and sells larger pieces and scrap packs of smaller pieces organized by color online, to be used by students, artists, crafters, sewers and designers.
Lyme Terrace This London based brand recycles plastic bottles into strong pieces and combines them with organic cotton to make jumpers. 18 bottles are being used in a single jumper and the surplus material from jumpers’ production is used to make short sleeve version.
Fashion insists on forwardness but on the contrary, every step of the fashion industry and clothing production process drags us to a state of destruction of the planet. From using pesticides to grow cotton to washing and treating the fabric and dyeing them to get vibrant shades; everything is intensely wasteful and leads to a staggering amount of pollution every year. The issue is bigger than what we may imagine as all we know to do with our old unfashionable clothes is to discard them with other waste which ends up in the landfill. So, what’s the way out? Either we buy less or buy upcycled fashion. Buying less is surely great for our planet but bad for the economy and everyone dependent on manufacturing industries for their livelihoods. Upcycling is thus the ideal middle path that helps maintain the economic growth without being destructive and here we talk of brands that take recycling close to their business ethics.
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E LUCID M AGAZ INE Photography by Dareal Mahabir @d.m_productions Styling by Kairon Victor Newton @studioxnewton Makeup by Melonie Mollineau @__caramelbeauty__ Hair by Shari P. @sharip_studiott
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A Date with Nature.
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A Date with Nature.
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INTERVIEW
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MEGAN PORMER Megan Pormer is a beauty with brains. Megan earned a PhD in Biomedical Engineering from Imperial College London and dedicated herself to educating people on cutting-edge medical treatments and technologies that support immune systems and can change lives. Megan quickly garnered legions of followers and fans and uses her influence and platform as a microphone, enlightening the masses on how the body’s own immune system can fight disease. Megan has showcased her unique medical expertise during appearances on E!’s “Keeping Up With The Kardashians” and “Botched”, bringing the conversation around preventative healthcare to mainstream media. Outside the medical arena, Megan is a bonafide fashionista whose edgy red carpet fashion moments and relationships with avant-garde designers that made her a muse. She has walked the runways of New York Fashion Week and caught the eye of American fashion magazines, Kode and Galore, who recently featured Megan on their covers.
Photographer: Angelika Bakou Outfit : attitude_couture
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Megan Pormer
Q &A What brought you to the world of medicine?
Where do you get your strength and your inspiration from?
As a child, I was very passionate about discovering ways to help make sick people better. I studied a PhD in Medical Engineering and was on a mission to commercialize available medical options. While at school, Angelina Jolie spoke openly about her preventative double mastectomy and DNA testing. This inspired me to create a platform for myself in Hollywood so I can educate the world about different available medical technologies and treatments.
My father who was my best friend and always pushed me to go after my dreams and always told me to become an independent woman. What’s the one message you would give to your fans?
How do you balance the responsibilities of being in both medicine and fashion? Fashion is my way of turning fantasy into reality. What grounds me is utilizing my platform in Hollywood to make a difference in the medical world which is what gives me balance in my life. I’m using my success to make a difference in people’s lives. What issues are close to your heart and why? Cancer research is the closest cause to my heart. The physical and emotional distress cancer causes, is one of the heaviest burdens and battles a person goes through. I can’t stand watching all the super talented and incredible people in the world not being able to use their maximum potential and creativity due to cancer. What are your goals for 2020 and onwards? Balancing between my movie career, modeling jobs, launching 3 different businesses, and taking fashion and beauty brands from the US to Dubai.
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All the excuses that are stopping u from achieving your dreams, are only made by you . You will only start living your dream life when you stop using excuses. Whenever you hear the word NO, it means you need to change your approach and work harder to get a YES. You’re incredibly stylish, how do you define your daily style? I want to make avant-garde fashion practical. I think I the world will be a much more fun place if people would go more creative with their outfits the same way as they do with their makeup. What do you think about the future of fashion? Fashion pieces are going to become unisex, and I think avant-garde pieces and neon colors are going to become more practical and more popular by the general public. How much time do you spend on social media every day? I met the most important people in my life on social media, both personally and professionally. The fact that my followers spend time and energy to support me on social media is the reason that I’ve been growing my career. So I use as much time as I can to interact with my followers.
INTERVIEW
Cover S tor y Evolution of mankind is paralleled by the increase and expansion of consciousness.
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MY MUSIC
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Mesh Long Dress Bryan Hearns (Private Archive) Body Suit Vex Clothing Patent Boots Mistress Rocks Cuffs Threeform
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INTERVIEW
Cover S tor y
MEGAN PORMER
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INTERVIEW
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Boots by Vetements (Private Archive)
Cancer research is the closest cause to my heart. The physical and emotional distress cancer causes, is one of the heaviest burdens and battles a person goes through. I can’t stand watching all the super talented and incredible people in the world not being able to use their maximum potential and creativity due to cancer.
Closest Cause To My Heart
Body Suit by Flagpole
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Lana Jewelry
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The Death of Fashion Week.
ARTICLE BY
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Shruti Suman
www.elucidmagazine.com
Fas hion S tories
Fashion Week that evolved as a concept of designers presenting their collections for the following season to a hall full of peers in the fashion industry, has lost its relevance in the recent context. It’s rather debatable how it is worthwhile and whom it is meant for? Call it a banner event or a common business venture for celebrities; fashion week is more recognizable as a bloated and outdated trade show for an industry that has evolved beyond it. It has become an over-commercialized slog where original ideas are rarely found and influencer narcissism are seen parading frequently. To begin with, it would rather be wise to question if the structure of the fashion week is relevant to the way people buy clothes presently. Back in 1940’s editors were influenced by these presentations of designers’ latest collections, which made them flock together to the press weeks in New York. It was then that the “Big Four” of fashion evolved namely New York, Paris, London, and Milan. These continue to stay as the most prominent centers of fashion and they showcase their own list of shows. These dedicated week-long shows for a city made quite a sense back till the ’80s where the editors and buyers got to preview the collections and latest trends that would hit the clothing racks in another six months. This gave the fashion magazines enough time to plan content and the clothing stores and boutiques too got enough time to make business decisions in advance. With time, the evolution of personal style blogging and Instagram became competitive platforms for early influencers who opened new avenues for fashion enthusiasts to choose it as a bona fide career choice. Fashion editors who held absolute power of directing public opinion of fashion trends now saw these upcoming outsiders as a threat to the traditional system. These earlier unheard of digital influencers slowly occupied the cover page of Lucky magazine and were then blamed for steering in the so-called death of fashion week. Why Fashion week is losing relevance? Fashion week has zero relevance to the way modern shoppers engage in buying stuff for themselves. The digital age gives access to anyone on the internet to get the images and videos of the latest collections and shows in an instant and further buy a dress or outfit in a few seconds. Consumers are now spending less of their incomes on wardrobes. The industry has shifted to more sustainable alternatives like experience-based events. Event organizers and brand managers are keeners in interacting and discussing with people and knowing their true, innate aspirations. Conferences are replacing the extravagant shows and brands are looking towards bringing more learning into the consumer horde. People have shown their inclination towards attending such events which target knowledge and education, even if it costs them an entry fee. Fashion may sound glamorous to some, maybe lesser people now but real learning, experience, and education are the trending areas where the users or consumers want to invest their time and money. Lastly but not the least, it truly relates to the quote “Everything fades with time, no matter what it is”.
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UNKNOWN: Périple. 27
E LUCID M AGAZ INE Photo: Paul Henschel @paulhenschel030 Fashion Design and Styling: Justyna Yu @storiestowear Makeup & Hair: Reem Jarhum @reemjarhum Models: Kat @thedutchessofmoscow Selly @selly.naouma Alexandra @aatypi Sally @xsxllyx Ming @Mingming_chanel Coco @coconachtigall
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UNKNOWN: Macera.
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UNKNOWN:Viaje.
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E LUCID M AGAZ INE Crop top, Victoria Hayes Brown jacket, Moel Bosh Printed wife pants, Victoria Hayes Sunglasses, Rigards Gold finger nails, Sterling King
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UNKNOWN: Reise.
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A R E YO U R E A DY F O R A B OT R E VO L U T I O N ?
ARTICLE BY
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Ankit Rauniyar
www.elucidmagazine.com
Fas hion S tories The idea of a fully automated world where bot complete jobs quicker and easier than humans is not an advanced utopia. In fact, it is becoming more and more of a reality daily. Undoubtedly, bots can affect various markets in several means and the fashion industry is no exception. Depending on an item most especially when it pertains to fashion accessories, these items sell out in a few minutes, or even seconds in some cases and after that it becomes a bit difficult for us to locate and also purchase these items. However, with the rate at which the tech world is moving, this would no longer be a problem. With the utilization of bots, they will help to automate this system, saving your choice of product, size, as well as credit card payment details, speeding through the check-out procedure so as to get the item of your choice the second it is launched. Nevertheless, below are the top 5 bots used in the fashion industry today.
AERIE BOT: The aerie bot is a very helpful bot for younger individuals who might just be getting to know more about putting on bras. This bot offers a variety of alternatives, from bra size and bra shopping to treatment suggestions for you. SUPERCOP PRO (SUPREME BOT): With innovative coding and functions, the Supercop pro is without a doubt the very best option for purchasing limited goods from Supreme. AIO BOT: This brilliant BOT would certainly add your shoes to the cart on its own even if the site crashes. Immediately it is done, it would check-out as well as inform you either by email or SMS, allowing you to know that it has actually copped the shoe you want. SOLE SEEKR: Being one of the most affordable bots available, it supports Nike, Footaction, Footlocker, Eastbay, Finishline, and Supreme NY. What’s more, you can have unlimited accounts making use of this bot. NIKE SHOE BOT: Having a high-end technology, this bot has been very user-friendly and efficient since its existence about four years back, helping customers easily cop their items online. The fashion industry has consistently been aware of the latest technological developments in fashion. And just as the effect of the internet was beyond the bounds of possibility to forecast, we can’t conceptualize where future bot in the fashion industry would take us. However, since bots are becoming less complicated to apply, it would not only help in evaluating customer purchases, but it would also create a great store experience for customers right in their homes.computer).
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T H I S C U T E L I T T L E B OT E N T E R TA I N S A N D E D U C AT E S W I T H O U T A SCREEN Created and developed by Pillar Learning, Codi gives children ages 12 months and up an interactive and unforgettable audio experience. Codi’s antenna and ears light up and change colors while it plays a free library of over 200 fully curated, classic songs and stories, content that is customizable based on age and interests. Parents benefit with the full parental control and transparency into their child’s developmental progress via an accompanying mobile app.
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5G Will Give Some Fashion Retailers an Edge Others Will Fall Behind
ARTICLE BY
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Sanchit Khera
www.elucidmagazine.com
Fas hion S tories
Virtual ramp shows. Augmented Reality models. Innumerable devices speaking to each other. Next generation mobile internet has seamlessly made the unexpected, a possibility. In the rush to roll out 5G, all countries are rushing to jump in on the bandwagon with China leading the way followed by US and UK in a close second. However, some countries are lagging far behind; and that could spell a serious problem for the businesses there. 2020 which is slated to be the year of the launch of 5G could potentially alter the mobile experience for people by enhancing their shopping journey. While 5G could prove to be a boom for most fashion retailers, some retailers might still have to wait a long time before they can lay their hands on this technology, thanks to their country’s tech policies. Speed is what drives the urge for 5G networks. For fashion retailers, there are more reasons like faster load page, virtual reality, AI learning and wearable technology. Lowering latency level- the delay between data requests from devices affecting the increasing number of devices each year- will ensure increased download demands for fashion retailers who are doing their business online. Also, overcoming technical infrastructure challenges in the next two years, the wireless broadband connectivity is set to improve, thus creating better mobile workspaces.
As far as design and creativity is concerned, - Focus on 3D design and viewing can be enabled through 5G network combined with Augmented and Virtual Reality systems empowered by fiber optics, placed perfectly in people’s jeans pockets. - Apart from real-time connectivity, fully functional virtual assistants with the help of Artificial intelligence who can assist through machine learning can take these fashion brands a notch higher. - Wearable technology are a fad these days, as it is finding more customers interested in the fitness brand category. 5G will ensure that this fad remains intact, utilize beacon technology allowing consumers to make the best of their internet time.
As innovative applications are sweeping the fashion retailers’, experiential fashion is the major wave that is taking over the industry. While China is a leap ahead in this pool by developing its own 5G network. Asia has also seemed to take on a lead, however, Europe still has yet to develop a strong 5G network. It is for time to tell, who will actually be competing in the race, and which are the countries that are likely to fall behind.
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Dr. med. Christine Schrammek Kosmetik A Highly Acclaimed German Skincare Company You can achieve healthy, glowing skin from medically-inspired skin care products from Dr. med. Christine Schrammek Kosmetik. A 60-year German skincare company, their products in this innovative, dermatologist-created line boast proven ingredients are individually targeted to meet the needs of different skin types. Thanks to their high ingredient concentration, Dr. med. Schrammek products seamlessly combine dermatological knowledge with high-end skin care, resulting in rave reviews from women across the globe. A family owned company, Dr. med. Christine Schrammek Kosmetik are innovators in professional skincare. Lighthouse innovations like the first “BB Cream”– The Original Blemish Balm - or the original GREEN PEEL® Herbal Peeling treatment made this company one of the most trusted beauty brands worldwide amongst beauty professionals and consumers. Today, this company is run by the third generation, Dr. med. Christine Schrammek-Drusio and her son, Alexander Drusio as well as her daughter Christina Drusio, who is also a medical doctor, specializing in dermatology. With the dermatological knowledge of dermatologist and allergologist Dr. med. Christine Schrammek-Drusio, an effective, innovative skin care line has evolved – medically-inspired, effective products with problem-solving in mind. All products are individually targeted to the needs of different skin types. Thanks to their high ingredient concentration, Dr. med. Schrammek products achieve excellent results.
“It is our desire to help people – because a beautiful, healthy and cared skin contributes to a positive attitude towards life, “ stated Dr. med. Christine Schrammek-Drusio
. Skin tolerance dermatologically confirmed. All products developed according to highest cosmetic standards of the EU. Their own B2C Online Shop was launched in late 2017 to introduce the brand to a broader audience and bring the products to US customers 24/7.
Please visist www.drschrammekusa.com to learn more
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E LUCID M AGAZ INE Model: Carmen Johnson from LA Models @sillygirlcarmen Photos: Mark Hanson @markimage HMUA: Britten Faith @brittenfaithmakeup Wardrobe Stylist: Angel Tailan @angeltailan Photo Assistant: Douglas Jordan
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Going Braless
Summer is here and presenting us with some sweltering days and every woman knows that great feeling of peeling off a bra when you get home and taking off your bra and throwing it on the floor. It’s pretty exhilarating if not totally euphoric. The pleasure is so good it ranks up there with some types of fetishes! So why stop there right? For a feeling that’s like nothing else in the world why not stay braless all day?
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S P O TLIGHT F E AT U R I N G T H E D E A R I N S P I R E R
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The Levesque Triplets S P OT L I G H T
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@levesquetriplets
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THE LEVESQUE TRIPLETS ARE IDENTICAL TRIPLETS NAMED ANDREA, ARIANNA AND AT H E N A L E V E S Q U E They are models and TV personalities. The triplets are recognized by their TV segments on shows such as Good Morning America, Dr. Oz and E! Live from the Red Carpet Countdown to the Oscars as well as for participating as models during New York Fashion Week. The triplets have worked with top industry professionals, modeling for notable Hollywood stylists as well as makeup looks by celebrity makeup artist Mario Dedivanovic, Kim Kardashian’s makeup artist. @levesquetriplets
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@levesquetriplets
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The Velvet Rose
@susanholmesmckagan
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SUPERMODEL SUSAN HOLMES- MCKAGAN L AU N C H E S H E R D E B U T N OV E L Susan Holmes-McKagan, one of the top supermodels of the 90’s launches her debut novel, The Velvet Rose. McKagan has appeared on covers such as Vogue, Glamour, Cosmopolitan, and Marie Claire. She walked the runway for Versace, Chanel, Prada, Calvin Klein, Valentino, YSL, and Armani, to name a few. Susan has been married to Guns N’ Roses and Velvet Revolver founding member and bassist Duff McKagan for over two decades. The Velvet Rose, a compelling and fast-paced fabulous novel, is a blend of Almost Famous meets Reality Bites and Spinal Tap. In the early nineties, Scarlett, a painter, and high fashion model finds herself working in some of the world’s most famous fashion capitals. As her adventure continues, she meets Johnny of The Westies, an up-andcoming band on the cusp of superstardom. What ensues is a sometimes fun, sometimes turbulent ride of a novel following the audacious lead female protagonist as she navigates her life through fame, addiction, infidelity, and all the ups and downs of dating a legendary musician from one of the biggest rock bands in history. A fabulous summer read available at Amazon and Booksellers. www.susanholmes.net
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S POTL IG HT ALIN L E’ K A L Alin Le’ Kal caught critic’s attention this year. The Australian designer is well known for the 120,000-glass pearl wedding dress, designed for Gamble Breaux (from Real Housewives of Melbourne). The viral sensation captivated the fashion world with his signature intricate craftsmanship and extravagant trains. Alin Le’ Kal has designed breathtaking couture gowns for stunning celebrities on the red-carpet including Kelly Rowland, Olympia Valance and Sophie Monk. www.alinlekal.com
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Features
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FashionHub
FUT URE OF FA S H ION C ON FE R E N C E
09/19/2019
www.fashionhubexpo.com
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A LIVE-ACTION DRUNK HISTORY . ” E LUCID M AGAZ INE
“
“
ROWDINESS
& DEBAUCHERY.” - The New York Times
– Time Out
“New York Times Critics’ Pick”
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TICKETS : DRUNKSHAKESPEARE.COM Fashion Meets Technology
Fall 2018