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Elvira

United Kingdom

Publications

DIM 2017 Lecture 1: Introduction to DIM


February 2, 2017

Humanising the brand in a digital age


February 1, 2017

Digital Interactive Marketing unit handbook 2017


January 30, 2017

Lecture1 2 briefingsessionfortheassessment 2016pptx


October 4, 2016

Lecture11 revision


May 9, 2016

Lecture10 packaging and merchandising


April 17, 2016

Lecture 7 1 digital marketing communication tools 2016


March 17, 2016

Lecture 7 2 digital marketing communication tools (cont of 7 1 ) 2016 bibm


March 17, 2016

Lecture 7 2 digital marketing communication tools (cont of 7 1) 2016


March 17, 2016

Lecture 6 1 dim analytics website blog and mobile apps 2016


March 10, 2016

Lecture 6 2 dim analytics social media 2016


March 10, 2016

Lecture 6 2 dim analytics social media bibm 2016


March 10, 2016

Lecture 5 2 dim campaign (cont of 5 1 ) bibm


March 3, 2016

Lecture 5 2 dim campaign (cont of 5 1 )


March 3, 2016

Lecture 5 1 dim campaign 2016


March 2, 2016

Lecture5 digital marketing communications


February 29, 2016

Lecture 4 2 content development and management social media and networks 2016


February 25, 2016

Lecture 4 2 content development and management social media and networks 2016 bibm


February 25, 2016

Lecture 4 1 content development and management website and widgets apps 2016


February 24, 2016

Lecture 4 1 content development and management website and widgets apps 2016 bibm


February 24, 2016

Lecture 4 internationalmarketingcommunications


February 22, 2016

Emoticons in mind


February 22, 2016

Lecture 3 1 dim strategy setting 2016 bibm


February 18, 2016

Lecture 3 2 dim strategy focus on social crm and implementation for presenting 2016 bibm


February 18, 2016

Lecture 3 2 dim strategy focus on social crm and implementation for presenting 2016


February 18, 2016

Lecture 3 1 dim strategy setting 2016


February 18, 2016

Lecture 2.2 Digital landscape:marketplace analysis and the marketing mix (cont of 2 1 ) and explorin


February 11, 2016

Lecture 2.1. Digital landscape: marketplace analysis and the marketing mix.


February 10, 2016

Lecture 2.1 Digital landscape: marketplace analysis and the marketing mix bibm


February 10, 2016

Lecture 2 2 briefing on assessment


February 8, 2016

Lecture 2 1 marketing communications environment


February 7, 2016

Polarized index


February 7, 2016

Lecture 1.1 introduction to dim dim scope (campus)


February 4, 2016

Lecture 1.1 introduction to dim dim scope


February 4, 2016

Lecture 1.2 briefing session for the assessment


February 4, 2016

Lecture 1 2 briefing session for the assessment


February 4, 2016

DIM (on-campus) unit handbook 2016


February 2, 2016

Marketing Communications_Lecture 1: Introduction to marketing communications


February 1, 2016

DIM BIBM unit handbook 2016


January 29, 2016

Marketingcomms unit handbook 2016 3


January 28, 2016

Marketing Comms unit handbook 2016


January 28, 2016

Marketingcomms unit handbook 2016 2


January 28, 2016

Digital marketing plan template smart insights1


February 16, 2015

Week1 digital and social media why bother


February 2, 2015