Equestrian Trade News
T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t r y
Voice of the equestrian industry for over 35 years dust rian In
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The official magazine of BETA International Tel: +44 (0) 1937 582111 Email: info@equestriantradenews.com
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Established in 1979 and read by retailers, manufacturers, distributers and agents. A vibrant title packed with news, analysis, opinions and comment. Official media partner of BETA International world's leading trade exhibition for equestrian, country clothing, outdoor and pet products. The January issue features the only official in depth BETA International preview with floor plan.
Key Data
Page average – 56 Editorial/advertising ratio – 60/40 Frequency – monthly Circulation – 5,250 – 9,000* Distribution – mailed to saddlers, retailers, feed merchants, SQPs*, BETA members, subscribing manufacturers, wholesalers, agents and distributors in the UK and overseas. *Dependent on issue e-newsletter - emailed to 13, 800 addresses Average open rate 22.14%
AMTRA-accredited SQP CPD worming features in March and September issues, and SQP CPD nutrition features in April and November.
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• Grands promot tand Media Ltd ed Emma has event director Wardel . She will l to the Horse manage and the of the Year Show Nationa British Showju mping l Stonele Championship igh Horse s& Show.
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Energet ic membe Jo Cox rs of Way bike Labour ride fromthe equestrian MP industry Sarfraz at the end of West Yorkshire took to London part in the and BETA Mian (centre) July. in memor second chief executiv press the 30 y of the cyclists officer Debora e officer late to pedal h 285 miles Hayward (to of bit specialist Neue Schule in five days. Sarfraz’s left) SEPTEM BER 2017 were among EQUES
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• The actress who plays Diana in Young Wonde the new rWoma n movie is Since 1988 also a junior show jumper now eight . And This new Lilly Aspell year old experie feature celebra has won nce and sponso a equestr loyalty tes rship ian trade’s among Bates Saddlesdeal with the first the workfo Lilly, from . goes to…ETN Long Service rce. And North Yorkshi Award re, another has claim to equestrian Lon the niece fame. She’s g Se • Has worked rvice Award Nationa of Grand for Burnhil years. l among winning jockey ls for 41 • Current the first ly the Cleckhe to competLeighton Aspell. West Yorkshi Riding e in the re based aton, Bates Pony her pony wareho Turbo, retailer’ • Back on Track use Elevatio s • Burnhil manager. n+ saddle. Lilly was Peters has appoint ls director as says: “Chris ed Sarah Swedish sales executiv Ben e. has been Burnhill compan Reading company’s new Based at the with y , director longer than the our care of Berkshire, she’s UK office in s custom been an have been alive! current er service. also taking Sarah our teamexemplary membeHe has produc joins the supplie ts r of therapy through and held various r of dogs afterfor horses, humans out his with us. time employroles and director five years as managi ed “His attenda in Berkshiof Cane End Stud ng re. Livery, also our compan nce and “I came y is someth loyalty to across not too several commo ing that years ago, Back on Track the years n these is compet using ition is more he has been days. He’s only seen first-ha horses,” saidit on my own with us. like one ever Sarah. “I’ve Never mind had one sick nd the of the family.” technol benefits ogy note part of so I’m very to both horse of infrared HOW TO the furnitur in all e, Chris the companexcited to be and rider, employ NOMINATE: ees. From Tell us about working would Back on y.” the compan with your like y co-direc deserving long-tim Georgia Track’s UK sales We need to mark their Keegan e long they’ve to know the contribution tor to a Saturda leads its manager to our trade. UK team. y girl/boy your team. worked for employee’s name, , ETN you – and his or Please Do send us a picture why they’re her job title, telepho include your how a valuabl too. name, busines ne e membe editor@ number and r of s name equestr send to and location iantrad enews.c and om
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Supplied free to approx. 2,550 UK equestrian and related retailers, with subscribers in 47 countries.
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• This photog of the Heritag raph of the this summe e Mini Champwinners ion at Show caughtr’s North of ETN’s eye. England struck me confide was how happy“What nt how proudthe little rider and editor Liz she is of her looked and pony,” Benwel says The eye-cat l. ching combin turned out and Springwto be Elizabe ation th Mickle ater Nicola Tyler and Tamara, bred Emmer by produc son. ed by Sarah in the trade Nicola is better as TopSpe known director c’s nutritio daught while Elizabet n h er. (Photo: Well done to is her grandReal Time them all. Imaging )
ETN has a weekly e-newsletter with a higher than average opening rate and new readers signing up daily. Promotional material can be included as inserts and sent out to retailers or our full database.
• Two former Harry Hall have joined sales-pe (top) and Trilanco. Angela ople have been Charlotte Ridge Pearson appoint by the wholesa ed area (bottom) manage ler sales of Harry Hall to support its rs brands. trade Interna tional’s Trilanco agreed distribu tion rights exclusive Interna tional to of Harry Hall month. the UK trade last Angela, (former who was with ly Matchm Harry Hall for 16 years, akers will cover International) England the north who has and Scotland. Charlot of experie three years’ trade te, nce, sales of England is to cover the south up to Stafford Leiceste rshire the Channe and Norfolk shire, , Both are l Islands and including and body qualified City Isle of Wight. four horsesprotector fitters.& Guilds hat a life-long and a beagle. Angela has rider with Charlot two horses. te is
• The fifth generat I’Anson ion of family Feeds. Hattie is to join the I’Anson British Horse of sales , daught director work in Will I’Anson er sales support , is to Yorkshi for re Speedi- based manufa the North Beet. cturer of A gradua te in internat busines s a life-longwith Spanish, ional Hattie pony Dora rider. “My 23-year is was the Speedioriginal -old Beet,” face of with British she said. Horse FeedsHattie starts (Octobe r) next month
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Published by Equestrian Management Consultants (EMC), part of the British Equestrian Trade Association (BETA) Group and organiser of BETA International. ETN now has a digital magazine option enabling overseas trade readers to benefit from competitive subscription costs.
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Equestrian Trade News
...the magazine for the industry, about the industry, by the industry
Equestrian Trade News
JANUARY l BETA International preview – a look at the world’s leading equestrian trade exhibition with stand-by-stand T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t r y guide. l Insurance – for the trade and your customers. lH oof care products. FEBRUARY lS how reports – BETA International reviews. lB edding – plus stable tools. l L aunched at BETA International. T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t r y
JULY l F eed for veterans. l Stable equipment and bedding - for the winter to come. l New clothing and footwear collections. AUGUST lA celebration of British companies and manufacturing. lB elow the belt – jodhpurs, breeches, riding boots, chaps and spurs. lB its, bridles & training gadgets. lS tay safe – body protectors, riding hats, hi-viz and protective footwear.
MARCH lC ompetition gear – for horse and rider including equine boots. T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t r y l F eed and products for equines prone to hoof, leg and SEPTEMBER joint problems. lW orming focus – developments and latest products lW orming Focus – the latest worming products and including AMTRA accredited SQP CPD feature. regimes including AMTRA accredited SQP CPD feature. l Feeding for optimum condition. l Royal Warrant holders. T h e V o i c e o f t h e E ql u e Cslippers t r i a n Iand n d uaccessories stry including winter rugs. APRIL l Feed for performance including AMTRA accredited SQP CPD feature. l T op-to-tail grooming – fly and coat care products including summer sheets. lC lothing & Footwear lS tay safe – body protectors, riding hats, hi-viz and protective footwear.
OCTOBER l BETA International preview and Spoga review. lS upplements and feed balancers. lC hristmas – great gift ideas. lW inter ailments – products for seasonal issues including First Aid.
MAY lS mall holdings – products for small holders and pets. lS upplementary help – supplements and balancers to stock. lP addock, stable and tackroom essentials – products for good management including first aid. lN orth American Companies.
NOVEMBER l F ibre, forage and hay alternatives – AMTRA accredited SQP CPD feature. lE quine treats and licks. lB oots, socks and gloves.
JUNE l Focus Europe – profiling European equestrian companies. l Marketing, PR and advertising. l F inest saddles and saddle fitting – from home and abroad including saddle makers directory. lS addler and saddle fitters CPD feature.
DECEMBER lS upport for retailers – how suppliers are backing the retailer, merchandising, P.O.S., catalogues, rebranding, easy payment terms, sponsorship, etc. lA retailer’s guide to wholesalers. lS addler and saddle fitters CPD feature. l L eather and leather care.
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