AMSTERDAM’S YOUTH OBESITY; AN ATLAS OF FOOD CULTURE
XXXL AMSTERDAM’S YOUTH OBESITY; AN ATLAS OF FOOD CULTURE Thinking City Summer School 2014
1
The team This document was prepared during the two week “THINKING CITY” Summer School in Amsterdam, 5th - 20th July, 2014
Students: AKSHARA VERMA INDIA (Architect) FILLIPO LA FLEUR
ITALY
(Urban Planner)
HORIA BRAD ROMANIA (Architect) TAMARA KLICEK
SLOVENIA / SERBIA
(Human Geographer)
KELLIE TANSEY IRELAND (Architect) ESTHER MECREDY
NEW ZEALAND
(Architect)
ONYANGO NANCY
KENYA
(Communications Specialist)
GEOFF GALLOP AUSTRALIA (Professor) SHAILY HAKIMIAN
USA
(Teacher and Activist)
ELENA GRIGORE ROMANIA (Architect) Tutors: JANNA BYSTRYKH
(Associate, OMA*AMO)
HAN WISKERKE
(Professor, Wageningen UR)
ARNOUD VERHOEFF
(GGD Amsterdam, Professor, University of Amsterdam)
Collaborators:
Fig. 1.
HAN NOOREN
(Director, Lucas Community Centre)
WIEBE VAN DER VEEN
(Project Manager, City of Amsterdam)
JAAP SEIDELL
(Professor, VU University)
LOEK LEENEN
(Project Leader, AAGG)
(from left) Elena, Tamara, Kellie, Horia Esther,
Fillipo, Akshara, Shaily, Nancy, Janna, Arnoud and Geoff
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3
contents THE PROJECT
6
CHILD OBESITY
8
Food culture in Amsterdam & globally
PLAY SPACE
55
Condition of open public urban space
THE ATLAS
73
Mapping food & play
SCHOOL 29
411
In depth analysis of one Primary School
_____MADE IN OSDORP Campaign
4
427
5
71
68
53+56+74
51
69
64 50+67
57
75
54+77 65 60+66
142
116+131
43
20
26+46
21 40
113+118 37+123 +140 +125
41+42
33
210 17 16
30
38 23+24
39+44
13 19+27
35
22 34 14
31
45 48
25 15
32
166+167 18
city uses the location of these primary schools as the focal point in which to interrogate the food and play
90
5
122 137
135+139 121+136 +140 117
36
29
130
environment of the child. 100
159+168 +175
10
12
78
109
It is a critical juxtaposition of
98
observations and conclusions on
7
85
3
4+8
79
173+176
155+209
spatial, social, and cultural topics
83
134
160+162 149 +169 156+207 144+152 +178 177 157+158
Amsterdam today. This Atlas of the
49
61+76
2
127+129 47 120+123 +111
58
1 + 11
125
132 128
55
9+59
115+138
114110+133
There are 209 primary schools in
72
62+70
6 119
28
the project
73
52+63
174 147+153 +172+208
82 95
86+105 88+106
related to food and exercise in the city,
104
87
101 89+92
94
107
97+108
144
143
(quality, quantity, typology and
99 81+103
96 154
including: playground infrastructure
84
91
93+102
intensity of use); educational efficacy (on food production, consumption, school and community programs);
food advertisement campaigns (what
164+170 150+187
is for sale? what is for children?)
80
163+164 146+148 +149 161
171 189+201
199+205
180+182 +195 202
181+200 183+185 +195
6
7
1849 2014 obesity cholera Fig. 2.
8
http://stadsarchief.amsterdam.nl/onderwijs/van_pest_tot_aids/cholera/oudeschans_in_amsterdam/
Fig. 3.
http://www.ebaumsworld.com/pictures/view/287408/
9
The challenge posed by obesity is
not just a health issue for those living with the consequences, but also an economic and social issue for the
broader community. There are powerful commercial interests involved in the
way we produce, prepare, distribute
and consume food and what we need to find are interventions (including
partnerships) that can promote and deliver better outcomes in food
consumption and physical activity.
10
20%
Amsterdam is facing an epidemic of child obesity. More than 23% – when the national average is 15% – of the city’s young population between the age of 5 and 19 is overweight.
In 2011
Dutch children at the age of five were overweight.
11
21st century diesease
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
AGE
2009 BOYS GIRLS
1980 BOYS
300 years ago Amsterdam faced
a chronic epidemic - cholera. It is
disappointing that history has not set a directional precedent as we
remain largely ignorant today of the emergence of a new epidemic obesity.
A number of issues immediately present themselves.
Firstly, there is an attitude that sied
obesity as a personal responsibility
GIRLS
t h g i e w r e v o 0 1 0 In 2 e r e w y t i s e b o d an e s u a c o t d e t a m esti s h t a e d n o i l l i m 3.4
issue and not a matter for collective
action, just as cholera was in the 19th
century. This may limit what is seen as acceptable and unacceptable when it comes to policy.
2006
Fig. 4.
http://www.sparkpeople.com/mypage_public_journal_
individual.asp?blog_id=5267459
12
13
Secondly, it is clearly a complex
issue that requires a wide range of policies and programs: incentives
PUBLIC HEALTH POLICY + URBAN PLANNING
TRACK 1 rticipation Healthy Pa TRACK2 style Healthy Life
TRACK 3 Healthy Environment TRACK 4 care and Accessible support
ESTYLE LIVING, LIF and ENT EMPLOYM
ONOMIC SOCIO-EC POSITION
14
and disincentives, choices and
opportunities, and the living and
cultural environment all need to be involved as well as our health and
community care systems. It goes to the heart of our views on the WHO
definition of health as involving not just the absence of disease but
also the promotion of well-being, individually and collectively. Geneeskundige en
Gesondheidsdienst Amsterdam
has outlined a four track Public Health policy, based on the assessment of: 1. The size of the problem within
Amsterdam, illness related problems and lost ‘healthy years’.
2. The collective and specific character of the problem for Amsterdam.
3. The availability of effective, or at least promising interventions.
“connecting the department of urban planning with the department on infrastructure could create healthy neighbourhoods.”
HEALTH Fig. 5.
GGD Amsterdam, 2014
15
despite looking good alongside our US Italy New Zealand UK
Slovenia Australia
India girls boys
Netherlands
South Africa
Romania COMPARATIVE DATA FROM OUR
home countries...
The Netherlands has had the 3rd highest Growth in % of overweight individuals since 1981.
OWN COUNTRIES
2011: girls/boys obesity ratio Fig. 6.
International Association for the Study
of Obesity (2011) Fig. 7.
http://www.choicesmagazine.
org/2004-3/obesity/2004-3-02-t1.htm
16
17
25% 23% 14% 19%
27% 15%
Where is child obesity within the city? 14% of the children living in the
Centrum area are dealing with an obesity problem while 27% are confronting the problem in the Nieuw-West area
27% Fig. 8.
18
Obesity Statistics 2010/2011
19
“Most of the time, we barely think about what we’re putting in our mouths, we are far too busy thinking about
tour de france competitor: 6000kcal male: 2500kcal female: 2000kcal
projected 3130kcal/DAY
something else...”
2050
(source: Carolyn Steel “The Hungry City” 2013)
AY D / l kca
20
0 0 20
food culture
2335kcal/DAY
1970
2789
21
Stroop Waffels
500 Kcal
Krokette 200 Patat (Frozen) 320 Drop 300 Hagelslaag (brown bread) 213 Bitterballen 230 Stampot 150
Kcal Kcal Kcal Kcal* Kcal Kcal
/100g */sandwich
Fig. 9.
22
dutch snacks:
23
is it the product?
or is it how we relate to the product that is unhealthy?
food absurdities We attempted to focus on both sides
of the obesity coin – what people eat and how people live? Are youngsters
being given the right messages at the
local level? What can we see there that might be encouraging good behavior
or the reverse? Are there options when it comes to food and exercise?
24
Fig. 10.
Potato varieties
Fig. 11.
Kickstarter
Fig. 12.
Nutritional value
Fig. 13.
Potato Diet
25
BREAKFAST. ONE OF FIVE AMERICANS’ DAILY
26
“the energy coming off a box of ripening bananas could heat a small apartment”
Bananas stacked in the original 1970s pressurised rooms. Tropicana tank farm, Bradenton Fig. 14.
http://www.ediblegeography.com/
spaces-of-banana-control/ Fig. 15. twilley.php
http://cabinetmagazine.org/issues/47/
27
0 0 2 >
s h t u o m n a b r y u a d l y a r n e o v i t e i d d e ad e f to re f Architectu Academy o m a rd te s m h group, A es researc p a c s d o o F rke, Han Wiske Prof.dr.ir.
Fig. 16.
28
Europes’ largest vegetable roof, Urban Farm, Zuidpark, Amsterdam
29
50 euros
,the
cost of a fast food hamburger, if you would take into consideration the “hidden cost” produced throughout it’s life cycle. We pay back these costs through taxes and restoration investments due to the loss of ecosystem services.
10kg
,
the amount of fossil fuels
needed to sustain the production process of
1 kg of food.
30
31
2.2 billionâ‚Ź 20,000 people The Amsterdam Metropolitan Area annually exports
worth value-added food products, generating employment for
The network of new entrepreneurs, restaurants, grocery stores,
poultry shops, bakeries play an
important role in the production and processing of food.
Traditionally, the region is home to
large multinational companies such as Ahold, Verkade and CSM. In the marshy area around
Amsterdam, dairy farming is still significant.
Fig. 17.
Voedsel en Amsterdam, Een
voedselvisie en agenda voor de stad Fig. 18.
32
http://www.travelgrove.com/blog/fun-
and-travel/the-funniest-food-museums
33
34
1
of Dutch children reach the recommended daily intake of fruit & vegetables...
%
35
5.7% Only
of Amsterdam’s principals reported that their school had no food policy.
’no unhealthy biscuits’ ... But what is a healthy biscuit? 36
37
beans; d egg; hard-boile crackers
Pita bre
what is in Dutch
salmon
;
38
r slices;
blueberr
crackers
lunch boxes?
ad; pea
y goat y
ogurt;
le
iches; app
gel sandw
turkey ba slices;
carrots; and baby avocado snack bar brownie;
The ‘Lunch on Schools’ Project provides healthy lunches twice a week, prepared by a group of mothers who are trained in food preparation, hygiene and pedagogy. In liaison by the local green grocer, a restaurant style lunch is prepared, often assisted by students.
Dutch cottage Lunch Box
2010
1958
e pizza; Homemad s; raspberrie reen ips and g h banana c
39
Food won’t #1 stay hot. Soggy#2 crackers. Mushy#3 grilled sandwiches. Not enough time to pack. #4 You run #5out of food options. #6 Picky eaters. #7 Soggy cheese. 40
41
12 â‚Ź per annum
to rent a piece of land from the community for a kitchengarden.
Green Space Really Matters A major Australian study has found that middle-aged and older adults are encouraged by nearby green
space to walk, jog or participate in team sports. (British Journal of Sports Medicine March 2014)
42
43
city farming 93 vegetable community gardens are spread in the city in comparison to only
13 school gardens
1,42 km is the average distance between a school garden and an allotment
44
45
local farming products “Currently, there is a growing interest in reestablishing the connectino between the city life and values
associated with the countryside,
like green infrastructure and healthy food. For example, in London the food strategy was launched as a response to the fact that obesity
and diet-related illnesses accounted for a huge number of premature
deaths, with many on low incomes
suffering disproportionately. In 2007, Amsterdam, inspired by London, also launched its food strategy.
Moreover, in the Netherlands, there
is, in general the urge to decrease the
ecological footprint of food production and -consumption, to recycle waste and to develop new ways of energy production.�
(source: www.agromere.nl)
0.27/km
2
local farming products can be found in the Nieuw-West area
in comparison to
46
4.5/km
2
such products in the center area
47
Amsterdam has the highest national density of supermarkets per square
in 4 of its 8 neighbourhoods there are more than
kilometer where
100 supermarkets within a distance of 1km – an incredibly high density
of stores, supermarkets and snack-
bars – each with their own branding
and advertisement strategy promoting
large distribution systems
consumption.
car orientated
mass produced 48
49
$
$ The food and beverage industry spends $10 to $12 billion annually marketing to children and youth.
corporate responsibility? text
What revenue is collected from bus stops?
Who benefits? Should the position of advertising, and its content be more closely monitored in the wake of child obesity?
50
51
the colours used to advertise to children
52
53
the colours used to encourage children to play
54
55
average pocketmoney in the Netherlands allows for a child to buy
14.6
ice creams from HEMA per week
56
57
1x
=
39c
=
a t a e r t o t r y / o r u e 0 0 0 5 s s d n it cost a l r e h t e N e h T n i c i t diabe
vodisk.nl)
(source: www.no
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So what is being done?
Fig. 19.
https://www.facebook.com/pages/
MelkWegen/1415879402008808?sk=timeline Fig. 20.
http://www.amsterdam.nl/gemeente/
organisatie-diensten/dmo/amsterdamse-aanpak/ watermomentje-water Fig. 21.
A number of Amsterdam schools are trying to balance the growing over-
accessibility of food by serving only water and milk during school hours and promoting sugar- free morning
snacks. Other city initiatives include “Water from the Tap�, a city wide
program aiming to stimulate children to drink water instead of sugary
refreshments. The popularity of school gardens to educate young children
about growing food is once again on the rise.
What are the other possible tools and (spatial) mechanisms that can be developed to educate children and their parents about the culture and production of food while living in the city? How do the various initiatives impact / affect local communities?
http://www.urbaniahoeve.nl/2012/06/
foodscape-schilderswijk-breidt-zich-uit-met-eenmini-fruitboomgaarde/
60
61
1947 from
Architect Aldo van Eyck commissioned 700 playgrounds in Amsterdam.
Amsterdam is a city where the Dutch social playground movement began, where the creation of public and
neighborhood-oriented playgrounds
became a key priority after the war, and
where Aldo van Eyck built more than 700 playgrounds…
BUT since the 1980s, much of the city’s Utopian playground infrastructure has been dismantled, some due to safety
measures, others due to maintenance costs and alternative development opportunities.
Only some 20 van Eyck playgrounds still exist today... ...In September 2013 the city of
Amsterdam – in collaboration with primary schools and through the organization of public and educational events for
children and parents – has launched
the “Amsterdam’s Approach to Healthy Weight” program aiming to reduce
and prevent the number of overweight children.
62
63
The young need “Vitamin
N”
“We’re in dire straits because Vitamin N as we call it – nature – is
seriously deficient in children. We know afflictions such as ADD,
myopia, stress, blood pressure, even
3.7 sport clubs /km are to be found in the Amsterdam area while 4.1 is the average number in the whole Netherlands 2
64
diabetes have now been linked to a lack of time outside.” Associate Professor Tonia Gray
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sports facilities
21 sport facilities are available for the center area in comparison to 85 in the Nieuw-West
66
67
“ A sensible prevention strategy against obesity would combine population and
individual (high-risk) approaches, as the two have different and complementary
strengths in the pursuit of effectiveness, efficiency and favourable distributional outcomes”
it is not a lack of playgrounds or variety of equipment...
- OECD “ Obesity and the Economics of
Prevention: Fit not Fat (2010 ) http://www. oecd.org/els/health-systems/46004918. pdf
68
69
how do children play? how long do children play?
what fuels their play?
70
71
the
72
Atlas 73
The Atlas
is focused on the
local community and very young. What can we find out about their world and
how it is experienced on a daily basis?
We went to the primary schools and their environs.
We attempted to focus on both sides of the obesity coin – what people eat and how people live? Are youngsters being given the right messages at the local
level? What can we see there that might be encouraging good behavior or the
reverse? Are there options when it comes to food and exercise?
Obviously there is limit to what we can
find. Firstly, we haven’t been able to talk
to families about their views and lifestyle.
It has been very much our eyes that have been taking it in, with all the baggage
they have about what matters and what doesn’t. Secondly, we haven’t been
able to interview the schools about their programs related to food and exercise. We have dived in and collected what
information we can that may prove to
be of value when lined up against other publicly available information.
Another line of inquiry following such
work might be to explore the evidence
about what has worked and not worked
when it comes to local initiative. It might be a case of government coordinated
efforts working through the schools and
local community associations or it may be community initiatives themselves creating new options for their fellow citizens.
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1. 2. 3. 4.
Playground programming / equipment open, closed, maintained, run down, busy, quiet, litter, art, colours,
Accessibility / mobility bus stop, tram stop, parking spaces, bike racks,
Proximity to food snackbar, supermarket, healthy option, shopping centre
Nature of advertising colours, characters, language and position
75
133/209 schools * mapped
73
52+63 71
68
69
64 50+67
57
75
54+77 65 142
116+131
*shown in orange
60+66
43
28 20
26+46
21 40
113+118 37+123 +140 +125
33
210 17 30
38 23+24
39+44
13 19+27
35
22 34 14
31
45 48
25 15
32
166+167 18
90
5
122 137
135+139 121+136 +140 117
36
29
130
100
159+168 +175
10
12
78
109
98
7 83
134
79
173+176
155+209
85
3
4+8
160+162 149 +169 156+207 144+152 +178 177 157+158
49
61+76
2
127+129 47 120+123 +111
58
1 + 11
125
132 128
55
9+59
115+138
114110+133
41+42
72
62+70
6 119
16
53+56+74
51
174 147+153 +172+208
82 95
86+105 88+106
104 84
91 87
101 89+92
94
107
97+108
81+103
96 154 144
143
99
93+102
164+170 150+187 80
163+164 146+148 +149 161
171 189+201
199+205
180+182 +195 202
181+200 183+185 +195
76
500m
179+198
194
77
CENTRUM
CENTRUM 1. Aloysius, KBS Westerstraat 297 1015MH Amsterdam 2. Antoniusschool, Sint Lastageweg 50 1011DB Amsterdam 3. ASVO Frederiksplein 37 1017XL Amsterdam 4. Boekman, Dr. E. Korte Lepelstraat 81 1018ZA Amsterdam 5. Burght, De Herengracht 34 1015BL Amsterdam 6. Eilanden Montessorischool, De Grote Bickersstraat 102 1013KS Amsterdam 7. Jordaan 14e Montessorischool, De Elandsstraat 99 1016RX Amsterdam 8. Kleine Reus, De Ontwikkelingsgericht onderwijs Nieuwe Looiersstraat 9 1017VA Amsterdam 9. Oostelijke Eilanden (BOE) Kraijenhoffstraat 10 1018RK Amsterdam 10. Pool, De Poolstraat 2 1018LR Amsterdam 11. Thijssen, Theo Anjeliersstraat 157 1015NG Amsterdam 12. Witte Olifant, De Nieuwe Uilenburgerstraat 96 1011LX Amsterdam NIEUW-WEST 13. Bouwmeester, Louis Louis Bouwmeesterstraat 14 1065KW Amsterdam 14. Bovenland, Het Vernieuwend thematisch onderwijs met Akersluis 1A 1066ER Amsterdam 15. Community Center Einstein Staalmanpark 10 1066BR Amsterdam 16. El Amien I Saaftingestraat 312 1069BW Amsterdam 17. El Kadisia Piet Mondriaanplein 2 1061SC Amsterdam 18. Fiep Westendorp, Brede School Overschiestraat 168B 1062XK Amsterdam 19. Globe, De Openbaar Evertsweertplantsoen 3 1069RK Amsterdam
78
20. Goeman Borgesius Aalbersestraat 35 1067EZ Amsterdam
41. Timotheusschool Sam van Houtenstraat 2 1067JM Amsterdam
62. Klimop, De Varenweg 6 1031CB Amsterdam
82. Bataviaschool Bankastraat 18 1094ED Amsterdam
102. Podium, Het Emmy Andriessestraat 56 1087MJ Amsterdam
122. Meidoorn, De Chasséstraat 59 1057JA Amsterdam
21. Henricus, Sint Louis Naarstigstraat 1 1063EN Amsterdam
42. Troelstra, Pieter Jelles Dr. H. Colijnstraat 2 1067CG Amsterdam
63. Krijtmolen, De Molenwijk 8 1035EE Amsterdam
83. Coen, Jan Pietersz. Bankastraat 18 1094ED Amsterdam
103. Poseidon, De Franz Zieglerstraat 201 1087HN Amsterdam
123. Multatuli Sara Burgerhartstraat 5 1055KV Amsterdam
22. Horizon, De Pieter Calandlaan 768 1060TZ Amsterdam
43. Veerkracht Slotermeerlaan 160 1063JW Amsterdam
64. Montessorischool Boven `t IJ, 11e Kampina 5 1025DD Amsterdam
84. Daltonschool Neptunus Piet Zwarthof 2 1087AX Amsterdam
104. Steigereiland, John Hadleystraat 4 1086WB Amsterdam
124. Narcis-Querido Jan den Haenstraat 41 1055WC Amsterdam
23. Huibers, Bisschop Jacob Geelstraat 48 1065VT Amsterdam
44. Visser `t Hooft, Dr. W.A. Hoekslootstraat 7 1069EJ Amsterdam
65. Oranje-Nassau Ribesstraat 13-15 1032JR Amsterdam
85. Dapper, De Pieter Nieuwlandstraat 3 1093XG Amsterdam
105. Valentijn Soembawastraat 63 1095VZ Amsterdam
125. Paulusschool Wiltzanghlaan 93 1061HB Amsterdam
24. Huizingaschool Jacob Geelstraat 54 1065VT Amsterdam
45. Vlaamse Reus, De Hechtelstraat 49 1066KK Amsterdam
66. Overhoeks Chrysantenstraat 28 1031HT Amsterdam
86. Flevoparkschool Soembawastraat 61 1095VX Amsterdam
106. Waaier, De Obiplein 115 1094RB Amsterdam
126. Roos, De Reinier Claeszenplein 12 1056WB Amsterdam
25. Ichthus Louis Davidsstraat 101 1068SJ Amsterdam
46. Vlugt, Burgemeester De Jan de Louterstraat 11 1063KX Amsterdam
67. Piramide, De Houdringe 2 1025BA Amsterdam
87. Frankendael Hogeweg 61 1098CA Amsterdam
107. Willibrord Diemerparklaan 11 1087EM Amsterdam
127. Rosa Boekdrukker Vancouverstraat 3-5 1056DT Amsterdam
26. Immanuelschool Jan de Louterstraat 90 1063KX Amsterdam
47. Witte Tulp, De Koos Vorrinkweg 3 1069JR Amsterdam
68. Poolster, De Plejadenplein 40 1033VL Amsterdam
88. Insulinde Sumatrastraat 87 1094LR Amsterdam
108. WSV, voorheen Copernicusstraat 38-40 1098JH Amsterdam
128. Ruyter, Admiraal de Bestevaerstraat 42-44 1056HP Amsterdam
27. Johannesschool Evertsweertplantsoen 3b 1069RK Amsterdam
48. Zevensprong, De Sint-Hubertpad 6 1066HN Amsterdam
69. Rijkers, Dorus Kofschipstraat 47 1034JM Amsterdam
89. Kaap, De Christiaan de Wetstraat 23 1091NG Amsterdam
109. Zeeburgereiland, IKC Faas Wilkesstraat 451 1095MD Amsterdam
129. Schmidt, Brede School Annie M.G. Pieter Langendijkstraat 44 1054ZB Amsterdam
28. Koggeschip, t Abraham Kuyperplein 2 1067DE Amsterdam
49. Bekkers, Mgr. Volendammerweg 160 1024JR Amsterdam
70. Rosa, Sint Varenweg 2 1031CB Amsterdam
90. Kleine Kapitein, De Tosaristraat 30A 1019RT Amsterdam
29. Kraemer, Prof. Dr. H. Nieuwe Laan 34 1068BZ Amsterdam
50. Biënkorf, De Mariëndaal 11 1025BT Amsterdam
71. Satelliet, De Kometensingel 52-54 1033BW Amsterdam
91. Kraal, Brede school De Paradijsplein 2 1093NJ Amsterdam
30. Lukas, Sint Osdorper Ban 134 1069ZR Amsterdam
51. Bongerd, De Boomgaardlaan 102 1036KJ Amsterdam
72. Tanisha, Evangelische Beemsterstraat 526 1024BV Amsterdam
92. Kraanvogel, De President Brandstraat 29 1091XD Amsterdam
31. Mijlpaal, De Anderlechtlaan 1 1066HK Amsterdam
52. Bonkelaar, De Molenwijk 3 1035EE Amsterdam
73. Twiske Pandorinastraat 7a 1035VR Amsterdam
93. Laterna Magica Eva Besnyöstraat 491 1087LG Amsterdam
32. Montessorischool, 7e Nachtwachtlaan 35 1058EB Amsterdam
53. Botteloef, De Overslag 1 1034RR Amsterdam
74. Vier Windstreken, De Parlevinker 11 1034PX Amsterdam
94. Lidwina, St. Linnaeushof 45 1098KM Amsterdam
33. Noordmans Louis Couperusstraat 129 1064CE Amsterdam
54. Buikslotermeerschool Breedveld 7 1025PZ Amsterdam
75. Vijf Sterren, De Markengouw 428 1024EK Amsterdam
34. Odyssee, De Cycladenlaan 2 1060LW Amsterdam
55. Capelleschool, C.F. Rode Kruisstraat 18 1025KN Amsterdam
76. Vogelnest, Het Mussenstraat 26 1021CS Amsterdam
95. Linnaeusschool Openbaar Derde Oosterparkstraat 360 1092SE Amsterdam
35. Osdorpse Montessorischool, De Hoekenes 59 1068MR Amsterdam
56. Driemaster, De Binnenvaart 1 1034SG Amsterdam
77. Wespennest, Het Breedveld 6 1025PZ Amsterdam
36. Paré, Ru Chris Lebeaustraat 4 1062DC Amsterdam
57. Elzenhagen N. Lansdorpstraat 2 1022KB Amsterdam
37. Paulusschool, Sint Koos Vorrinkweg 5 1069JR Amsterdam
58. IJdoorn Werengouw 83 1024NN Amsterdam
38. Pro Rege Hemsterhuisstraat 87 1065JX Amsterdam
59. IJplein Gedempte Insteekhaven 85 1021RA Amsterdam
39. Punt, De Kwelderweg 5 1069VP Amsterdam
60. IJsbreker, De Chrysantenstraat 26 1031HT Amsterdam
40. Slootermeer Burgemeester Fockstraat 85 1063CW Amsterdam
61. Kinderboom, De Adelaarsweg 113 1021BZ Amsterdam
OOST
OOST 78. Achthoek, De Baron G.A. Tindalplein 12 1019TJ Amsterdam 79. Aldoende Tweede Boerhaavestraat 22 1091AN Amsterdam 80. Amstel, De Montessori IKC Korte Ouderkerkerdijk 2 1096AC Amsterdam 81. Archipel, De Franz Zieglerstraat 201 1087HN Amsterdam
96. Meer, De Van ‘t Hofflaan 50 1097EP Amsterdam 97. Montessorischool, 5e Herschelstraat 2-4 1098JA Amsterdam 98. Montessorischool Zeeburg, 8e Borneokade 103 1019KZ Amsterdam 99. Olympus Erich Salomonstraat 432 1087JA Amsterdam 100. Piet Hein Oostelijke Handelskade 6 1019BM Amsterdam 101. Pinksterbloem, De Weesperzijde 57 1091EG Amsterdam
WEST
WEST 110. Al Wafa Buskenblaserstraat 65 1055AG Amsterdam 111. As-Siddieq Jan van Riebeekstraat 11-13 1057ZW Amsterdam 112. Boomgaard, De Gibraltarstraat 61 1055NK Amsterdam 113. Bos en Lommer Flierefluiterpad 15 1061ER Amsterdam 114. Bron, De Van Beuningenstraat 141 1051XM Amsterdam 115. Catamaran Oostzaanstraat 45 1013WG Amsterdam 116. Corantijn Corantijnstraat 4 1058DD Amsterdam 117. El Amien II Admiraal De Ruijterweg 410 1055ND Amsterdam 118. Elisabeth Paulusschool Zaandijkstraat 3 1013VM Amsterdam 119. Janschool, Sint Kortenaerstraat 32 1057JN Amsterdam 120. Kinkerbuurt Brede School , De Borgerstraat 109 1053PE Amsterdam 121. Kramer, Dr. Rijk Nassaukade 124 1052EC Amsterdam
130. Spaarndammerhout, Brede School De Krommeniestraat 1 1013XH Amsterdam 131. Springplank, De Robert Scottstraat 28 - 30 1056AZ Amsterdam 132. Uilenspiegel, Tijl Tijl Uilenspiegelstraat 11 1055CK Amsterdam 133. Vinci da, Leonardo Nassaukade 342-A 1053LW Amsterdam 134. Visserschool, De Columbusplein 34 1057VB Amsterdam 135. Vlinderboom, De Nicolaas Beetsstraat 40 1053RM Amsterdam 136. Waterkant, De Bilderdijkpark 18 1052SC Amsterdam 137. Westerpark Van Hogendorpplein 11 1051AX Amsterdam 138. Westerweel, Joop Balboaplein 44 1057VS Amsterdam 139. Wiltzangh, De Hertspieghelweg 55 1055KK Amsterdam 140. Winterkoninkje, Het Hasebroekstraat 113 1053CS Amsterdam 141. Zeeheld De, Brede School Roggeveenstraat 14 1013PV Amsterdam
79
ZUID
161. Maes, Nicolaas Nicolaas Maesstraat 124-126 1071RH Amsterdam
180. Bijlmerdrie Kantershof 641-642 1104HJ Amsterdam Zuidoost
201. Shri Laksmi Janusz Korzcakstraat 73 1102JR Amsterdam Zuidoost
162. Merkelbach Arent Janszoon Ernststraat 128 1082LP Amsterdam
181. Bijlmerhorst EGoli 12 1103AC Amsterdam Zuidoost
202. Ster, De Woudrichemstraat 8 1107NG Amsterdam Zuidoost
163. Montessorischool, 12e Arent Janszoon Ernststraat 130 1082LP Amsterdam
182. Blauwe Lijn, De Kortvoort 61a 1104NA Amsterdam Zuidoost
203. Tamboerijn, De Reigersbos 301 1107EZ Amsterdam Zuidoost
164. Montessori, 15e Uiterwaardenstraat 544 1079AZ Amsterdam
183. Brink, De Mijehof 302 1106HW Amsterdam Zuidoost
204. Wereldwijs, o.b.s. Geerdinkhof 695 1103RP Amsterdam Zuidoost
165. Nautilus, De Theophile de Bockstraat 100 C 1058VC Amsterdam
184. Crescendo Kortvoort 61c 1104NA Amsterdam Zuidoost
205. Wereldwijs, o.b.s. Geerdinkhof 695 1103RP Amsterdam Zuidoost
166. Notenkraker, De Theophile de Bockstraat 100 D 1058VC Amsterdam
185. Gein, Het Cornelis Aarnoutsstraat 80 1106ZG Amsterdam Zuidoost
206. Winford Stebo Amsterdam Speerstraat 6 1076XN Amsterdam
167. Olympia Stadionkade 113 1076BN Amsterdam
186. Holendrechtschool Holendrechtplein 40 1106LP Amsterdam Zuidoost
207. Ecole Française d`Amsterdam Rustenburgerstraat 246 1073GK Amsterdam
148. Carrè, Oscar Eerste Jan van der Heijdenstraat 161 1072TS Amsterdam
168. Peetersschool Richard Holstraat 8 1071SM Amsterdam
187. Jetses, Cornelis Jaargetijden 6 1109AR Amsterdam Zuidoost
208. British School of Amsterdam Anthonie van Dijckstraat 1 1077ME Amsterdam
149. Catharina, Sint Vechtstraat 88 1079JN Amsterdam
169. Rivieren, De Lekstraat 35 1079EM Amsterdam
188. Klaverblad Darlingstraat 1 1102MX Amsterdam Zuidoost
150. Cheider Zeelandstraat 11 1082BV Amsterdam
170. Rosj Pina Nieuw Herlaer 18-20 1083BD Amsterdam
189. Knotwilg Vreeswijkpad 9 1106DV Amsterdam Zuidoost
209. Japanese School of Amsterdam, The, Stichting Karel Klinkenbergstraat 137 1061AL Amsterdam
151. Dalton, 2e Willem Witsenstraat 10 1077AZ Amsterdam
171. Scholekster, De Karel du Jardinstraat 76 1073TE Amsterdam
190. Mobiel, Locatie Reigersbos Reigersbos 313 1107EZ Amsterdam Zuidoost
152. Dalton, 3e Van Ostadestraat 203 1073TN Amsterdam
172. Instituut Schreuder Van de Veldestraat 10 1071CW Amsterdam
191. Montessorischool, 16e Vreeswijkpad 6 1106DV Amsterdam Zuidoost
153. Donge Dintelstraat 5-7 1078VN Amsterdam
173. Springstok, De Tweede Jan van der Heijdenstraat 75-77 1074XR Amsterdam
192. Morgenster, De Holendrechtplein 42 1106LP Amsterdam Zuidoost
ZUID 142. Amsterdam International Community School (AICS) Prinses Irenestraat 59 1077WV Amsterdam 143. Amsterdamse Montessori School, De Willem Witsenstraat 14 1077AZ Amsterdam 144. Anne Frank Niersstraat 41 1078VJ Amsterdam 145. Ark, De Zuid-Hollandstraat 7 1082EK Amsterdam 146. Avonturijn, De Rustenburgerstraat 236 1073GK Amsterdam 147. Buitenveldertse Montessorischool Sandenburch 1-3 1082GN Amsterdam
154. Eerste Openluchtschool voor het Gezonde Kind Cliostraat 40 1077KJ Amsterdam 155. Elout Cornelis Krusemanstraat 68 1075NS Amsterdam 156. Europaschool Hygiëaplein 8 1076RT Amsterdam 157. Geert Groote School I Hygiëaplein 47 1076RS Amsterdam 158. Geert Groote School II Fred. Roeskestraat 82 1076ED Amsterdam 159. Hildebrand-van Loon Hondecoeterstraat 6 1071LR Amsterdam 160. Jozefschool, Sint Kalfjeslaan 370 1081JA Amsterdam
80
174. Tweede Openluchtschool voor het Gezonde Kind Fred. Roeskestraat 76 1076ED Amsterdam 175. Cornelis Vrijschool Van de Veldestraat 3 1071CW Amsterdam 176. Wielewaal, De Corellistraat 1 1077HA Amsterdam 177. Willemspark Schoolvereniging Willem Witsenstraat 12 1077AZ Amsterdam
ZUIDOOST
ZUIDOOST 178. Achtsprong Huntum 14-15 1102JA Amsterdam Zuidoost 179. As-Soeffah Islamitisch EGoli 10 1103AC Amsterdam Zuidoost
summer in Amsterdam
193. Nellestein Leksmondplein 31 1108EL Amsterdam Zuidoost 194. Onze Wereld Kortvoort 61 E 1104NA Amsterdam Zuidoost 195. Polsstok EGoli 2 1103AC Amsterdam Zuidoost 196. Regenboog, De Woudrichemstraat 5 1107NE Amsterdam Zuidoost 197. Rozemarn, De Huntum 16 1102JA Amsterdam Zuidoost 198. Samenspel locatie Geerdinkhof 685-686 1103RP Amsterdam Zuidoost 199. Samenspel locatie Kantershof Kantershof 636 1104HJ Amsterdam Zuidoost 200. Schakel, De Alexander Dumaslaan 9 1102WD Amsterdam Zuidoost
81
S B
Organic Food Restaurant
Community Centre
Community Garden
Supermarket
Transport Hub
Commercial Display
Playground
Junk Food Shop
###
Playground
P
Shop/Supermarket
Bus stop/ Transport Hub
PRIMARY SCHOOL LOCATION NEAREST MARKERS MAP SCHOOL NUMBER
Mapping the immediate urban environment around primary schools in
Amsterdam, we developed an index ‘keypad’ to help draw inferences from our findings. RED icons mark potential hazards.
atlas guidelines PROXIMITY KEYPAD
investigating youth food culture around Amsterdam’s primary schools
82
83
P
B
P
84
53 +56 +74 85
Park connection
53 +56 +74 87 86
74 Adding colour to industrial buildings
89 88
P
S B P
90
9
P
91
9 A gate as playground equipment
93 92
B P
P
25
B
94
95
25 Getting lost in the green 97 96
B
B
P
50
P
98
99
50 Car orientated oirented environment 101 100
S
B P
77
P
P
102
103
77 Carpark courtyard
105 104
B
104 P
P
106
107
104 Fruit and Vegetables nearby
109 108
86 P
P
P
B
110
111
86 A kitchen garden initiative involves the community and the two schools in the area.
113 112
105 P P
B
114
115
105 Art-by-children to promote recycling around the school premises.
117 116
179
B P
118
119
179 Bordered by large roads
121 120
P P B P
122
97 + 108 123
125
124
sport equipment on the pavement
97 + 108
B
P P
126
180 + 182 127
180 No bike racks
129 128
182 Large unprogrammed play space
131 130
B B
34
P
132
133
34 sugar consumed at play
135 134
B
136
P
109
137
109 Development priorites; Schools and Petrol stations
139 138
175 P B
B 140
141
87
P B
142
143
87 in public Childrens art ad and space playground 145 144
S
61 P
146
P
147
61 Crossroads on school corner
149 148
55
B
P
150
151
55 Graffiti and cars
153 152
12
B
P
154
S
P
155
12 Modest Playground
157 156
45 P
B
158
159
45 Eyck + plastic
161 160
14 P B
162
163
14 Junk food traces
165 164
B
B
166
31
P
167
31 Conflicting messages
169 168
P
S
78
B P
170
171
78 Cooking class
173 172
80 P
174
175
B
P
176
B
P
S
82
P
177
82 School playground is used as public thoroughfare - control displayed as a set of rules.
179 178
B
83 P
S
P
180
181
83 Residential scale of the schools’ immediate environment.
183 182
P
P B
113 + 118
S
184
185
187
186
snacks accross a busy road
113 + 118
2 S P
P
B 188
189
2 Colour Appeal
191 190
S
B
P
192
196
193
150
B
S
P
194
195
150 Does the presence of attractive lunchrooms overrule that of community gardens?
197 196
7 S
P
P
B
198
199
7 A mandatory half-hour of physical activity everyday.
201 200
106
B
P
S
P
202
203
106 two gatesisone playground Playground gated within a gate - curiously, the equipment is in a gated form too. 205 204
91 P
206 B
S
207
91 88
209
B208
S
Two sets of fences separate the school playground from a community kitchen garden.
P
B S
95
P
210
211
95 The snackbar as a backdrop to childrens’ daily play.
213 212
S
145
P B
214
215
145 Colourful fastfood encouragement on bus stops
217 216
P
84 P
S B 218
219
84 Childrens art on urban Childrens’ infrastructure
221 220
B
154
P
S 222
223
154 Strategic scooter parked across from the school gate.
225 224
B
S
226
165
P
227
165 Sporting and activity announcements in the playground.
229 228
132 P P
B S
230
231
S
184
P P B 232
233
98
S
B P
234
235
98 site near water tight side 237 236
93
S
B P P
238
P
P
239
93 Living above food
241 240
72 P
P
P P
P P
S P
242
B
P 243
72 small playgorunds playgrounds in courtyards
245 244
157
S P
P
S
B
B
S 246
247
157 Junk Food is Affordable for Children
249 248
67
S B
250
P
251
67 Fencing off green space
253 252
P
5
P
S
254
255
5 Generous Playground
257 256
33
P
P
P
B 258
259
33 People are dumping garbage in the streets
261 260
1 B P
262
S
263
1 Children are being brought to school by car
265 264
23 P
B 266
267
23 Play with the ground
269 268
16 B P B
270
271
16 enclosed playground
273 272
S B
64
P P
274
275
75 P
S 276
B
277
B
124
S P
B 278
279
100 P
S
B 280
281
170
P
B P
S P
282
283
170 Activity moves beyond the realm of sophisticated playground equipment.
285 284
49
B P
S B
S 286
287
127
S B S P
B
288
289
80 Play set against a largely car-dominated zone.
291 290
133 B P S
292
293
133 0,99
294
295
163
B
P
B
B
S
S
S
B
S 296
297
163 La Place’s Childrens’ Menu contains Unhealthy Food
299 298
P
P
151
S
300
B
301
151 Children are biking to school
303 302
190 P
S B
304
305
S
S B
S
115
P
S
306
307
115 Generous Playground nearby
309 308
22 P
S B
310
B
311
22 just around the corner
313 312
SS
BB
101 101
PP
314
315
101 Kids growing green!
317 316
173 173 PP
BB
BB
SS 318
319
173 Hybrid: touristpublic-children spaces
321 320
13 B P
S
P
322
323
13 Bike racks in use
325 324
30 P
B
326
327
30 Unhealthy ad at the school gate
329 328
201 201
PP BB
SS
330
331
201 Sugar for 10 cent
333 332
138 B P P B S S 334
335
138 Children can come to school by bike
337 336
B
15
P
338
339
15 Employing the local community
341 340
B S
58
P
342
343
58 International community
345 344
100 Puerto Pata Negra!
347 346
S
P
10
B
348
349
10 Parking, fences and playground
351 350
118
B
P
352
353
118 Delivery, take away culture
355 354
39 S
B
P
356
357
39 Supermarket through the class window
359 358
B
S
54
P
360
361
54 Toys and sweets
363 362
B
134
S P
364
365
134 This urban-school uses tall planter boxes to develop gardening skills in children.
367 366
26
B
P
B P
368
P
S
S S
369
26 Junk Food Advertised for Kids
371 370
40 P
P
P
372
B
373
40 Junk Food Discount Advertised at childrens’ Eyelevel
375 374
29 P
P S
376
B
377
29 Snacks 5 steps away
379 378
11 B S
P
380
P
S
381
11 Colourful lollipops child’s at loweye level eyesight
383 382
B
S
147
P
P
384
385
147 Good food. Worth sharing!
387 386
149 P
B
388
389
149 Don’t place the trash container! near the conteiner!
391 390
174 S
P B
392
393
174 shop Corner coffee coffeshop 395 394
3 S P B
396
397
3 Playground in the park
399 398
130 P S 400
B 401
85 B S P
402
B
P P
403
85 Evidence of fast - food packaging strewn around an asphalt playground.
405 404
P
88 S
S
P
B
B
406
407
88 Fruitshakes, salade and icecream : healthy advertising?
409 408
OSDORP
29 29
Amsterdam
City Centre Osdorp 7 Km
2 Km
410
411
29 29
It is multicultural with about half Dutch and
migrants from Turkey, Poland, Morocco and Surinam.
It’s viewed by the government as
a “focus district” or area of special need due to socio-economic
disadvantage. Extra resources are provided to tackle these issues
Population: 45,000 inhabitants
In 1921 it was annexed to
Amsterdam and in 2010 it was
At the heart
Number of school children 5-12
150-store shopping
yrs:
of Osdorp is a
merged into the Borough of Nieuwe West.
centre.
and there is an active civil society
keen to build “community through
10,000 in Nieuw West Area: 11.3 Km2, 1130 ha
engagement and empowerment”.
It has a population of 45,000 There was a major urban renewal process in the 1990s and some
It is a “park city” with plenty of green and
iconic buildings were created. For There are excellent half-hour public
example Oklahoma, the floating
apartments for seniors by MVRDV.
open space in between the buildings. Osdorp has a
transport connections
long history as a
Amsterdam- bus and
with a reference
rural community
to the centre of tram.
.It was the subject of a major urban
development after WW 11. Planning
There is a community garden, major
sporting complex and two picnic and watersport friendly bodies of water – Sloter Plas and Nieuwe Meer.
to it in the 12th century.
OSDORP was based on “functionalist”
principles and a rejection of the “more indulgent Amsterdam
School of Architecture”. This meant more room for traffic and less
for commerce. It is essentially a residential neighbourhood.
412
413
29
2 ANALYSIS OF OSDORP
5
1
3 LEGEND
4
1. Lucas Community Centre 2. Sports Complex
3. Kraemer, Prof. Dr. H School 4. St. Lucas School
5. Concentration of Teenagers
Community Buildings
Commercial Activity
Gated Green Space
Schools
Area's of Potential
Open Green Space
Urban Food Garden/Private
Concentration of Children
1-13yrs
414
Playgrounds with equipment
415
10 11
8 min
5
7 min
2 min
St Lucas’ Community Centre Area of Interest Walking Route
7
3 min
Public Transport Photo Location
5 min
3 2 10 min
7 min
2 min
6 1
10 min
5 min
8
4 min
4
9
Routes and 29 Connections Legend
The walking time between St Lucas and the location
12 10 min
Proposed Connection 200 m
416
417
1
2
3
5
6
9
10
418
29
4
8
7
11
12
419
Osdorp’s 29 Gardens Open Green Spaces
Gated Green Spaces
Open Food Garden
420
Gated Food Garden
421
29
Ecology Trees
Grass
Flowers
Birds
Animals
Insects
Shrubs & Herbs
422
423
Areas of AREAS potential
OF POTENTIAL
1. 1.
2. 2.
3. 3.
4. 4.
424
1. 1. 1.
1. 2. 2. 3. 3. 4. 4. 5. 5.
29 Large hard landscape at St. Lucas Church Large landscape at St. Paved hard landscape around Prof.Lucas Dr. HChurch Kraemer Paved landscape around Prof. Dr. H Paved area outside St. Lucas Centre Kraemer Paved area outside St. Lucas Open green space outside the Centre Sport Centre Open green space outside the Centre Linear green park outside SportsSport Centre Linear green park outside Sports Centre
5. 5.
425
VISION: to promote health and wellbeing among children – a mix of educational, promotional and spatial possibilities.
n i e d a y, M
p r o d s O
t i t n e d i y h t l a e h a
OBJECTIVES: To promote health and well being
among the children and reduce obesity in Osdorp
To advocate for a daily balanced diet/
healthier feeding habits among parent in Odorp
426
427
, Made in
p r o d s O connecting services, initiatives and spaces under...
l a i c o s l a n t n n healthy ico e o i t m i a r c i e n p u x m e com ip h s r u e n e r play strategy entrep
spatial n o i t a l u c e sp
first task – convene a meeting of interested people at lucas community or the local community centre to discuss the project and hopefully form an editorial board and management committee to guide the project. the convenor of meeting would need to have done some research on obesity and the rationale for the project (a link in the chain of local efforts and intitiatives). it is most important that all interested groups are involved. make sure key issues are all agreed before moving forward, for example general policy on content and advertising. expected time – three to four weekssecond task – gain agreement from local government to include the lift out in the monthly. expected time – one month (may have to be voted on in council)cil will not agree consider other options with the alternative community papers (echo and west post). if council agrees move on to plan ‘osdorp - eat better/move more’
n o i s i v d o fo policy
shifting scales of intervention
l a t n e m i r expe play engaging with local children and parents through a series of social experiments, activities & games Fruit tasting Cooking lessons Races Food art Drawing “playtime�
s d i k p y r h o t l d s O hea , Made in
Pavement poll Favourite food! Favourite fruit!
Favourite Vegetable! Yummy Snacks! & drawn them!
Supplies: Chalk
s d i k p r y o h d t l s O hea , Made in
How Sweet? Supplies:
-Box of sugar cubes
-various sugary desserts -Some healthy desserts
-something to cover sugar -plates -table Goal:
To gauge how much sugar there is in a product.
Kids will be able to gauge
for themselves what is too much.
Activity: The table will be
set up with various foods for the kids to look at. In
front of every food there is a hidden amount of sugar that’s in each one. The
kids will have to use sugar
cubes to guess how much there is in each one of the products. Once they take a guess, we will reveal
what is really behind each product.
in e d a M , s d i k y h t l a he orp
Osd
all members of the community can
draw a picture on what they want to
see in their community. This is based
on the idea that if you put your opinion
into something, you become invested in the result. It will be open ended. People can draw or write. This helps with the language barrier.
Protein Relay: Goal:
e in d a M , s d i k y h t l hea dorp
Kids see short term effects of eating better on their football abilities
Kids see how just enough protein can give you greater amounts of
energy Kids get physically running by competing against each other Supplies: -chalk
-heavy backpack -timer
-record board
-paper crown/prize -table
-meats Race: Who is faster? Start on a
drawn on chalk line. Two kids will
race to see who can kick the soccer ball at the end first. The kid that
loses will then be told they did not have enough protein and did not have enough energy to eat the
snack. What can you do to get more energy? Eat protein. To stimulate
the situation as if one ate protein, a heavy backpack will be placed on
the slower runner making it harder.
When this person falls behind, it will be noted that they had too much protein. It needs to be the right balance.
Os
“The goal was to help kids in Osdorp choose healthy foods and physical activity. I created
activities and brought the healthy snacks to them. The kids in town already have a liking towards
soccer. So one activity involved racing to see who can kick the soccer ball first. I found it a bit of a language barrier to translate protein to them.
But after flexing my muscles, they all wanted to
show me who was strongest. After racing, I tried to get the kids to come eat snacks. They were a
bit shy about it. I let it go and gave them a sticker
for participating. Kids will try their hardest to prove themselves to you for a sticker.
Then I had both parents and kids draw pictures
about what they wanted to see in Osdorp. Some said they wanted a soccer field while others
thought it was perfect. They all seemed pretty proud to say they were from this community.
Slowly one kid goes for the mangos. The other
kids follow. He made the fruit cool. Then they all
started following the trend. When I asked one for his favorite food, he was proud to say mango. Then he got excited and started asking all the
other kids what their favorite fruit was. It became almost like a cheer for fruit. This was a nice
improvement from when I asked earlier and they all said pancakes.
They all were eager to jump around with me or play a quick game for soccer. Having all these
delicious snack options in front of them already
cut up and cleaned, made it that much easier to
choose to be healthy. We made healthy food cool again. We made food the easy choice. I had an absolute blast doing it. “
healthy
de in a M , kids
p r o d s O
n o i t a c i n u comm strategy
NW
t u o lift- Osdorp , Made in
first task
– convene a
meeting of interested people at Lucas community or the local community
A month lift out “_____MADE IN OSDORP: EAT BETTER/ MOVE MORE”
centre to discuss the project and
hopefully form an editorial board and
management committee to guide the
project. The convenor of the meeting would need to have done some
research on obesity and the rationale for the project (a link in the chain of
local efforts and initiatives). It is most important that all interested groups
are involved. Make sure key issues are all agreed before moving forward, for example, general policy on content and advertising.
Connecting Communities via Targeted Communication Mainstream and community media can be used as a tool to link communities, educate and build capacity on health and wellbeing in Osdorp.
– gain
agreement from local government
to include the lift out in the monthly.
Expected time: 4weeks (may have to be voted on in council)
third task
– if the council
– consider the
important questions of who collects information, who publishes and
who advertises in order to make it
self- funding. It may be that a local
publisher or talented local can produce it free of charge but it may also be necessary to raise funds through
advertising. A journalist will also be needed but again that may happen ‘organically’ through community
networks. It needs to be good quality – no compromise there!
Expected time: 1-2 months
fifth task
Expected time: 3-4weeks
second task
fourth task
– publish. Make
sure first edition has very good content and is colorful and attractive. It would
be important to launch it in a powerful
way that attracts interest, for example, by linking launch to an event such as
a food festival or local sporting event. Expected time: 1 month
This is a six month project but
will not agree consider other options
planning should have an agreed
(echo and west post). If Council agrees
edition to coincide with an important
with the alternative community papers
timetable that can produce our first
move on to plan ‘Osdorp - eat better/
event.
move more.’
Take a highly successful food marketing strategy like
Mr Whippy and transform it into an icon of health that will appeal to children
y l e e h p r o W d s O Mr , Made in
kick-starting a rickshaw
What to do in a community with MANY
existing activities, services & initi-atives but low turn out...
if the children aren’t going to you ...go to them Fig. 22.
http://www.mrwhippy.co.uk/
Community garden on wheels
s r a e p Osdorp , Made in
The fusion of a bicycle and street furniture
Furnicycle & the white limo
from Japanese
architectural and design firm Atelier Bow Wow
Fig. 23.
http://www.bow-wow.jp/profile/2003/
WhiteLimousine/index.html
teaOsdorp , Made in
The stackable folding stool set,
AA Stool
teaOsdorp , Made in
from Japanese
architectural and design firm Torafu Architects. Built from decking... so
relatively cheap and simple to fabricate
STACK..
Size: W= 320mm D = 422 mm H= 560mm
x2
x4
UNFOLD... Fig. 24.
http://www.dezeen.com/2012/12/16/aa-
stools-by-torafu-architects/
DINE & PLAY
encouraging socialentrepreneurship
Fig. 25.
http://kwakufestival.nl/
l l a t s p u r k o a d s O kw , Made in
s e i r e c p r o o r d g s O , Made in
...Mr Wheely delivering fresh produce from community gardens and groceries directly to residents
linking existing green spaces
making space in Dalston from English muf architecture/art
Fig. 26.
http://www.muf.co.uk/portfolio/making-
space-in-dalston-2
e t u o r p r o n d e s O gre , Made in
linking existing green spaces WITH COMMUNITY ACTIVITIES & SOCIAL INITIATIVES
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food
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Osdorp
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the routes of Made in Osdorp The routes of “Made in Osdorp” is a project which integrate both a vision and an implementation of the “Made in Osdorp” campaign. It should be a user friendly programme that includes a route of activities envisioned around the neighbourhood. Each family can use the map of activities in order to locate the spots where they can take place. The activity locations should be designed with proper advertisments in the most suitable scale for a child. The goal is to generate an impulse that can profit from the potential of the area.
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Osdorp
vegetab
Osdorp
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Osdorp
art
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Osdorp
p of Made in a m e h t , routes
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“Made in Osdorp� recycling: where you could grow a garden
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f route o s garden
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“Made in Osdorp� garden: where you could plant a vegetable
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f route o food
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“Made in Osdorp� eating: reclaim public space through food gathering programmes
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f route o sports
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“Made in Osdorp” sports: where you could play outside
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route o art
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“Made in Osdorp” art: learning and creating “Made in Osdorp”
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Osdorp in transition, Promoting circular metabolism
strategies (zero waste, outputs
becomes inputs again) by envisioning ecological and food infrastructure. Reclaiming and retrofitting public spaces through community
participation, social cohesion and social entrepreneurship.
Distributed food system patterns by
enhancing urban-rural relationships. Agro-ecological landscape as a
framework for urban waste stream and stormwater management as well as
a tool for Climate Change mitigation,
enhancing biodiversity and decreasing Urban Heat Island.
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The city as an organism to fight obesity.
Osdorp:
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Inhabitants: 45.000 inhabitants
p r o d s The land needed toO
Children: 10.000 children (5-12 years old) in Nieuwu West
Square Kilometer: 11.3 Square Kilometers , 1130 hectares.
Food vision:
Osdorp can be self reliant on food
provisioning. Land needed to feed one
person per year: 10 m2 (vegetable and fruit production). Land needed to feed
sustain food production for one person
100 ha
Potential Food production in Osdorp
10 m
2
the total population of Osdorp: 45 ha Potential cultivated land and
ecological restoration of neglected
public spaces, could count to roughly
Exported food in Amsterdam city region
100 ha according to the spatial plan for the community vision 2025.
Potential food and ecological related enterprises “Made in Osdorp” could export to the rest of the city the
products from the production of the other 55 ha.
Amsterdam with a population of
900.000 inhabitants would need 900 ha of arable land. Almost 1/20 of it’s territorial area.
Locally
consumed food
The land needed to sustain food production for the whole population of Osdorp
45 ha
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p r o d s O
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p r o d s O Linking different stakeholders
Circular economies strategies
Food system innovator made in Osdorp
Creating jobs and
valuable opportunities
Community engagement
Place specific branding
Social
entrepreneurship
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