XXXL Amsterdam's Youth Obesity

AMSTERDAM’S YOUTH OBESITY; AN ATLAS OF FOOD CULTURE

XXXL AMSTERDAM’S YOUTH OBESITY; AN ATLAS OF FOOD CULTURE Thinking City Summer School 2014

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The team This document was prepared during the two week “THINKING CITY” Summer School in Amsterdam, 5th - 20th July, 2014

Students: AKSHARA VERMA INDIA (Architect) FILLIPO LA FLEUR

ITALY

(Urban Planner)

HORIA BRAD ROMANIA (Architect) TAMARA KLICEK

SLOVENIA / SERBIA

(Human Geographer)

KELLIE TANSEY IRELAND (Architect) ESTHER MECREDY

NEW ZEALAND

(Architect)

ONYANGO NANCY

KENYA

(Communications Specialist)

GEOFF GALLOP AUSTRALIA (Professor) SHAILY HAKIMIAN

USA

(Teacher and Activist)

ELENA GRIGORE ROMANIA (Architect) Tutors: JANNA BYSTRYKH

(Associate, OMA*AMO)

HAN WISKERKE

(Professor, Wageningen UR)

ARNOUD VERHOEFF

(GGD Amsterdam, Professor, University of Amsterdam)

Collaborators:

Fig. 1.

HAN NOOREN

(Director, Lucas Community Centre)

WIEBE VAN DER VEEN

(Project Manager, City of Amsterdam)

JAAP SEIDELL

(Professor, VU University)

LOEK LEENEN

(Project Leader, AAGG)

(from left) Elena, Tamara, Kellie, Horia Esther,

Fillipo, Akshara, Shaily, Nancy, Janna, Arnoud and Geoff

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contents THE PROJECT

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CHILD OBESITY

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Food culture in Amsterdam & globally

PLAY SPACE

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Condition of open public urban space

THE ATLAS

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Mapping food & play

SCHOOL 29

411

In depth analysis of one Primary School

_____MADE IN OSDORP Campaign

4

427

5

71

68

53+56+74

51

69

64 50+67

57

75

54+77 65 60+66

142

116+131

43

20

26+46

21 40

113+118 37+123 +140 +125

41+42

33

210 17 16

30

38 23+24

39+44

13 19+27

35

22 34 14

31

45 48

25 15

32

166+167 18

city uses the location of these primary schools as the focal point in which to interrogate the food and play

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5

122 137

135+139 121+136 +140 117

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29

130

environment of the child.

100

159+168 +175

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12

78

109

It is a critical juxtaposition of

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observations and conclusions on

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85

3

4+8

79

173+176

155+209

spatial, social, and cultural topics

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134

160+162 149 +169 156+207 144+152 +178 177 157+158

Amsterdam today. This Atlas of the

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61+76

2

127+129 47 120+123 +111

58

1 + 11

125

132 128

55

9+59

115+138

114110+133

There are 209 primary schools in

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62+70

6 119

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the project

73

52+63

174 147+153 +172+208

82 95

86+105 88+106

related to food and exercise in the city,

104

87

101 89+92

94

107

97+108

144

143

(quality, quantity, typology and

99 81+103

96 154

including: playground infrastructure

84

91

93+102

intensity of use); educational efficacy (on food production, consumption, school and community programs);

food advertisement campaigns (what

164+170 150+187

is for sale? what is for children?)

80

163+164 146+148 +149 161

171 189+201

199+205

180+182 +195 202

181+200 183+185 +195

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1849 2014 obesity cholera Fig. 2.

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http://stadsarchief.amsterdam.nl/onderwijs/van_pest_tot_aids/cholera/oudeschans_in_amsterdam/

Fig. 3.

http://www.ebaumsworld.com/pictures/view/287408/

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The challenge posed by obesity is

not just a health issue for those living with the consequences, but also an economic and social issue for the

broader community. There are powerful commercial interests involved in the

way we produce, prepare, distribute

and consume food and what we need to find are interventions (including

partnerships) that can promote and deliver better outcomes in food

consumption and physical activity.

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20%

Amsterdam is facing an epidemic of child obesity.

More than 23% – when the national average is 15% – of the city’s young population between the age of 5 and 19 is overweight.

In 2011

Dutch children at the age of five were overweight.

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21st century diesease

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AGE

2009 BOYS GIRLS

1980 BOYS

300 years ago Amsterdam faced

a chronic epidemic - cholera. It is

disappointing that history has not set a directional precedent as we

remain largely ignorant today of the emergence of a new epidemic obesity.

A number of issues immediately present themselves.

Firstly, there is an attitude that sied

obesity as a personal responsibility

GIRLS

t h g i e w r e v o 0 1 0 In 2 e r e w y t i s e b o d an e s u a c o t d e t a m esti s h t a e d n o i l l i m 3.4

issue and not a matter for collective

action, just as cholera was in the 19th

century. This may limit what is seen as acceptable and unacceptable when it comes to policy.

2006

Fig. 4.

http://www.sparkpeople.com/mypage_public_journal_

individual.asp?blog_id=5267459

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Secondly, it is clearly a complex

issue that requires a wide range of policies and programs: incentives

PUBLIC HEALTH POLICY + URBAN PLANNING

TRACK 1 rticipation Healthy Pa TRACK2 style Healthy Life

TRACK 3 Healthy Environment TRACK 4 care and Accessible support

ESTYLE LIVING, LIF and ENT EMPLOYM

ONOMIC SOCIO-EC POSITION

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and disincentives, choices and

opportunities, and the living and

cultural environment all need to be involved as well as our health and

community care systems. It goes to the heart of our views on the WHO

definition of health as involving not just the absence of disease but

also the promotion of well-being, individually and collectively.

Geneeskundige en

Gesondheidsdienst Amsterdam

has outlined a four track Public Health policy, based on the assessment of: 1. The size of the problem within

Amsterdam, illness related problems and lost ‘healthy years’.

2. The collective and specific character of the problem for Amsterdam.

3. The availability of effective, or at least promising interventions.

“connecting the department of urban planning with the department on infrastructure could create healthy neighbourhoods.”

HEALTH Fig. 5.

GGD Amsterdam, 2014

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despite looking good alongside our US Italy New Zealand UK

Slovenia Australia

India girls boys

Netherlands

South Africa

Romania COMPARATIVE DATA FROM OUR

home countries...

The Netherlands has had the 3rd highest Growth in % of overweight individuals since 1981.

OWN COUNTRIES

2011: girls/boys obesity ratio Fig. 6.

International Association for the Study

of Obesity (2011) Fig. 7.

http://www.choicesmagazine.

org/2004-3/obesity/2004-3-02-t1.htm

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25% 23% 14% 19%

27% 15%

Where is child obesity within the city?

14% of the children living in the

Centrum area are dealing with an obesity problem while 27% are confronting the problem in the Nieuw-West area

27% Fig. 8.

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Obesity Statistics 2010/2011

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“Most of the time, we barely think about what we’re putting in our mouths, we are far too busy thinking about

tour de france competitor: 6000kcal male: 2500kcal female: 2000kcal

projected 3130kcal/DAY

something else...”

2050

(source: Carolyn Steel “The Hungry City” 2013)

AY D / l kca

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0 0 20

food culture

2335kcal/DAY

1970

2789

21

Stroop Waffels

500 Kcal

Krokette 200 Patat (Frozen) 320 Drop 300 Hagelslaag (brown bread) 213 Bitterballen 230 Stampot 150

Kcal Kcal Kcal Kcal* Kcal Kcal

/100g */sandwich

Fig. 9.

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dutch snacks:

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is it the product?

or is it how we relate to the product that is unhealthy?

food absurdities We attempted to focus on both sides

of the obesity coin – what people eat and how people live? Are youngsters

being given the right messages at the

local level? What can we see there that might be encouraging good behavior

or the reverse? Are there options when it comes to food and exercise?

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Fig. 10.

Potato varieties

Fig. 11.

Kickstarter

Fig. 12.

Nutritional value

Fig. 13.

Potato Diet

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BREAKFAST. ONE OF FIVE AMERICANS’ DAILY

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“the energy coming off a box of ripening bananas could heat a small apartment”

Bananas stacked in the original 1970s pressurised rooms.

Tropicana tank farm, Bradenton Fig. 14.

http://www.ediblegeography.com/

spaces-of-banana-control/ Fig. 15. twilley.php

http://cabinetmagazine.org/issues/47/

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0 0 2 >

s h t u o m n a b r y u a d l y a r n e o v i t e i d d e ad e f to re f Architectu Academy o m a rd te s m h group, A es researc p a c s d o o F rke, Han Wiske Prof.dr.ir.

Fig. 16.

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Europes’ largest vegetable roof, Urban Farm, Zuidpark, Amsterdam

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50 euros

,the

cost of a fast food hamburger, if you would take into consideration the “hidden cost” produced throughout it’s life cycle.

We pay back these costs through taxes and restoration investments due to the loss of ecosystem services.

10kg

,

the amount of fossil fuels

needed to sustain the production process of

1 kg of food.

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2.2 billionâ‚Ź 20,000 people The Amsterdam Metropolitan Area annually exports

worth value-added food products, generating employment for

The network of new entrepreneurs, restaurants, grocery stores,

poultry shops, bakeries play an

important role in the production and processing of food.

Traditionally, the region is home to

large multinational companies such as Ahold, Verkade and CSM. In the marshy area around

Amsterdam, dairy farming is still significant.

Fig. 17.

Voedsel en Amsterdam, Een

voedselvisie en agenda voor de stad Fig. 18.

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http://www.travelgrove.com/blog/fun-

and-travel/the-funniest-food-museums

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1

of Dutch children reach the recommended daily intake of fruit & vegetables...

%

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5.7% Only

of Amsterdam’s principals reported that their school had no food policy.

’no unhealthy biscuits’ ...

But what is a healthy biscuit?

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beans; d egg; hard-boile crackers

Pita bre

what is in Dutch

salmon

;

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r slices;

blueberr

crackers

lunch boxes?

ad; pea

y goat y

ogurt;

le

iches; app

gel sandw

turkey ba slices;

carrots; and baby avocado snack bar brownie;

The ‘Lunch on Schools’ Project provides healthy lunches twice a week, prepared by a group of mothers who are trained in food preparation, hygiene and pedagogy. In liaison by the local green grocer, a restaurant style lunch is prepared, often assisted by students.

Dutch cottage Lunch Box

2010

1958

e pizza; Homemad s; raspberrie reen ips and g h banana c

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Food won’t #1 stay hot.

Soggy#2 crackers.

Mushy#3 grilled sandwiches.

Not enough time to pack. #4 You run #5out of food options. #6 Picky eaters. #7 Soggy cheese.

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12 â‚Ź per annum

to rent a piece of land from the community for a kitchengarden.

Green Space Really Matters A major Australian study has found that middle-aged and older adults are encouraged by nearby green

space to walk, jog or participate in team sports. (British Journal of Sports Medicine March 2014)

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city farming 93 vegetable community gardens are spread in the city in comparison to only

13 school gardens

1,42 km is the average distance between a school garden and an allotment

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local farming products “Currently, there is a growing interest in reestablishing the connectino between the city life and values

associated with the countryside,

like green infrastructure and healthy food. For example, in London the food strategy was launched as a response to the fact that obesity

and diet-related illnesses accounted for a huge number of premature

deaths, with many on low incomes

suffering disproportionately. In 2007, Amsterdam, inspired by London, also launched its food strategy.

Moreover, in the Netherlands, there

is, in general the urge to decrease the

ecological footprint of food production and -consumption, to recycle waste and to develop new ways of energy production.�

(source: www.agromere.nl)

0.27/km

2

local farming products can be found in the Nieuw-West area

in comparison to

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4.5/km

2

such products in the center area

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Amsterdam has the highest national density of supermarkets per square

in 4 of its 8 neighbourhoods there are more than

kilometer where

100 supermarkets within a distance of 1km – an incredibly high density

of stores, supermarkets and snack-

bars – each with their own branding

and advertisement strategy promoting

large distribution systems

consumption.

car orientated

mass produced 48

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$

$ The food and beverage industry spends $10 to $12 billion annually marketing to children and youth.

corporate responsibility? text

What revenue is collected from bus stops?

Who benefits?

Should the position of advertising, and its content be more closely monitored in the wake of child obesity?

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the colours used to advertise to children

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the colours used to encourage children to play

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average pocketmoney in the Netherlands allows for a child to buy

14.6

ice creams from HEMA per week

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1x

=

39c

=

a t a e r t o t r y / o r u e 0 0 0 5 s s d n it cost a l r e h t e N e h T n i c i t diabe

vodisk.nl)

(source: www.no

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So what is being done?

Fig. 19.

https://www.facebook.com/pages/

MelkWegen/1415879402008808?sk=timeline Fig. 20.

http://www.amsterdam.nl/gemeente/

organisatie-diensten/dmo/amsterdamse-aanpak/ watermomentje-water Fig. 21.

A number of Amsterdam schools are trying to balance the growing over-

accessibility of food by serving only water and milk during school hours and promoting sugar- free morning

snacks. Other city initiatives include “Water from the Tap�, a city wide

program aiming to stimulate children to drink water instead of sugary

refreshments. The popularity of school gardens to educate young children

about growing food is once again on the rise.

What are the other possible tools and (spatial) mechanisms that can be developed to educate children and their parents about the culture and production of food while living in the city? How do the various initiatives impact / affect local communities?

http://www.urbaniahoeve.nl/2012/06/

foodscape-schilderswijk-breidt-zich-uit-met-eenmini-fruitboomgaarde/

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1947 from

Architect Aldo van Eyck commissioned 700 playgrounds in Amsterdam.

Amsterdam is a city where the Dutch social playground movement began, where the creation of public and

neighborhood-oriented playgrounds

became a key priority after the war, and

where Aldo van Eyck built more than 700 playgrounds…

BUT since the 1980s, much of the city’s Utopian playground infrastructure has been dismantled, some due to safety

measures, others due to maintenance costs and alternative development opportunities.

Only some 20 van Eyck playgrounds still exist today... ...In September 2013 the city of

Amsterdam – in collaboration with primary schools and through the organization of public and educational events for

children and parents – has launched

the “Amsterdam’s Approach to Healthy Weight” program aiming to reduce

and prevent the number of overweight children.

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The young need “Vitamin

N”

“We’re in dire straits because Vitamin N as we call it – nature – is

seriously deficient in children. We know afflictions such as ADD,

myopia, stress, blood pressure, even

3.7 sport clubs /km are to be found in the Amsterdam area while 4.1 is the average number in the whole Netherlands 2

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diabetes have now been linked to a lack of time outside.” Associate Professor Tonia Gray

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sports facilities

21 sport facilities are available for the center area in comparison to 85 in the Nieuw-West

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“ A sensible prevention strategy against obesity would combine population and

individual (high-risk) approaches, as the two have different and complementary

strengths in the pursuit of effectiveness, efficiency and favourable distributional outcomes”

it is not a lack of playgrounds or variety of equipment...

- OECD “ Obesity and the Economics of

Prevention: Fit not Fat (2010 ) http://www. oecd.org/els/health-systems/46004918. pdf

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how do children play? how long do children play?

what fuels their play?

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the

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Atlas 73

The Atlas

is focused on the

local community and very young. What can we find out about their world and

how it is experienced on a daily basis?

We went to the primary schools and their environs.

We attempted to focus on both sides of the obesity coin – what people eat and how people live? Are youngsters being given the right messages at the local

level? What can we see there that might be encouraging good behavior or the

reverse? Are there options when it comes to food and exercise?

Obviously there is limit to what we can

find. Firstly, we haven’t been able to talk

to families about their views and lifestyle.

It has been very much our eyes that have been taking it in, with all the baggage

they have about what matters and what doesn’t. Secondly, we haven’t been

able to interview the schools about their programs related to food and exercise.

We have dived in and collected what

information we can that may prove to

be of value when lined up against other publicly available information.

Another line of inquiry following such

work might be to explore the evidence

about what has worked and not worked

when it comes to local initiative. It might be a case of government coordinated

efforts working through the schools and

local community associations or it may be community initiatives themselves creating new options for their fellow citizens.

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1.

2.

3.

4.

Playground programming / equipment open, closed, maintained, run down, busy, quiet, litter, art, colours,

Accessibility / mobility bus stop, tram stop, parking spaces, bike racks,

Proximity to food snackbar, supermarket, healthy option, shopping centre

Nature of advertising colours, characters, language and position

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133/209 schools * mapped

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52+63 71

68

69

64 50+67

57

75

54+77 65 142

116+131

*shown in orange

60+66

43

28 20

26+46

21 40

113+118 37+123 +140 +125

33

210 17 30

38 23+24

39+44

13 19+27

35

22 34 14

31

45 48

25 15

32

166+167 18

90

5

122 137

135+139 121+136 +140 117

36

29

130

100

159+168 +175

10

12

78

109

98

7 83

134

79

173+176

155+209

85

3

4+8

160+162 149 +169 156+207 144+152 +178 177 157+158

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61+76

2

127+129 47 120+123 +111

58

1 + 11

125

132 128

55

9+59

115+138

114110+133

41+42

72

62+70

6 119

16

53+56+74

51

174 147+153 +172+208

82 95

86+105 88+106

104 84

91 87

101 89+92

94

107

97+108

81+103

96 154 144

143

99

93+102

164+170 150+187 80

163+164 146+148 +149 161

171 189+201

199+205

180+182 +195 202

181+200 183+185 +195

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500m

179+198

194

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CENTRUM

CENTRUM 1. Aloysius, KBS Westerstraat 297 1015MH Amsterdam 2. Antoniusschool, Sint Lastageweg 50 1011DB Amsterdam 3. ASVO Frederiksplein 37 1017XL Amsterdam 4. Boekman, Dr. E. Korte Lepelstraat 81 1018ZA Amsterdam 5. Burght, De Herengracht 34 1015BL Amsterdam 6. Eilanden Montessorischool, De Grote Bickersstraat 102 1013KS Amsterdam 7. Jordaan 14e Montessorischool, De Elandsstraat 99 1016RX Amsterdam 8. Kleine Reus, De Ontwikkelingsgericht onderwijs Nieuwe Looiersstraat 9 1017VA Amsterdam 9. Oostelijke Eilanden (BOE) Kraijenhoffstraat 10 1018RK Amsterdam 10. Pool, De Poolstraat 2 1018LR Amsterdam 11. Thijssen, Theo Anjeliersstraat 157 1015NG Amsterdam 12. Witte Olifant, De Nieuwe Uilenburgerstraat 96 1011LX Amsterdam NIEUW-WEST 13. Bouwmeester, Louis Louis Bouwmeesterstraat 14 1065KW Amsterdam 14. Bovenland, Het Vernieuwend thematisch onderwijs met Akersluis 1A 1066ER Amsterdam 15. Community Center Einstein Staalmanpark 10 1066BR Amsterdam 16. El Amien I Saaftingestraat 312 1069BW Amsterdam 17. El Kadisia Piet Mondriaanplein 2 1061SC Amsterdam 18. Fiep Westendorp, Brede School Overschiestraat 168B 1062XK Amsterdam 19. Globe, De Openbaar Evertsweertplantsoen 3 1069RK Amsterdam

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20. Goeman Borgesius Aalbersestraat 35 1067EZ Amsterdam

41. Timotheusschool Sam van Houtenstraat 2 1067JM Amsterdam

62. Klimop, De Varenweg 6 1031CB Amsterdam

82. Bataviaschool Bankastraat 18 1094ED Amsterdam

102. Podium, Het Emmy Andriessestraat 56 1087MJ Amsterdam

122. Meidoorn, De Chasséstraat 59 1057JA Amsterdam

21. Henricus, Sint Louis Naarstigstraat 1 1063EN Amsterdam

42. Troelstra, Pieter Jelles Dr. H. Colijnstraat 2 1067CG Amsterdam

63. Krijtmolen, De Molenwijk 8 1035EE Amsterdam

83. Coen, Jan Pietersz.

Bankastraat 18 1094ED Amsterdam

103. Poseidon, De Franz Zieglerstraat 201 1087HN Amsterdam

123. Multatuli Sara Burgerhartstraat 5 1055KV Amsterdam

22. Horizon, De Pieter Calandlaan 768 1060TZ Amsterdam

43. Veerkracht Slotermeerlaan 160 1063JW Amsterdam

64. Montessorischool Boven `t IJ, 11e Kampina 5 1025DD Amsterdam

84. Daltonschool Neptunus Piet Zwarthof 2 1087AX Amsterdam

104. Steigereiland, John Hadleystraat 4 1086WB Amsterdam

124. Narcis-Querido Jan den Haenstraat 41 1055WC Amsterdam

23. Huibers, Bisschop Jacob Geelstraat 48 1065VT Amsterdam

44. Visser `t Hooft, Dr. W.A. Hoekslootstraat 7 1069EJ Amsterdam

65. Oranje-Nassau Ribesstraat 13-15 1032JR Amsterdam

85. Dapper, De Pieter Nieuwlandstraat 3 1093XG Amsterdam

105. Valentijn Soembawastraat 63 1095VZ Amsterdam

125. Paulusschool Wiltzanghlaan 93 1061HB Amsterdam

24. Huizingaschool Jacob Geelstraat 54 1065VT Amsterdam

45. Vlaamse Reus, De Hechtelstraat 49 1066KK Amsterdam

66. Overhoeks Chrysantenstraat 28 1031HT Amsterdam

86. Flevoparkschool Soembawastraat 61 1095VX Amsterdam

106. Waaier, De Obiplein 115 1094RB Amsterdam

126. Roos, De Reinier Claeszenplein 12 1056WB Amsterdam

25. Ichthus Louis Davidsstraat 101 1068SJ Amsterdam

46. Vlugt, Burgemeester De Jan de Louterstraat 11 1063KX Amsterdam

67. Piramide, De Houdringe 2 1025BA Amsterdam

87. Frankendael Hogeweg 61 1098CA Amsterdam

107. Willibrord Diemerparklaan 11 1087EM Amsterdam

127. Rosa Boekdrukker Vancouverstraat 3-5 1056DT Amsterdam

26. Immanuelschool Jan de Louterstraat 90 1063KX Amsterdam

47. Witte Tulp, De Koos Vorrinkweg 3 1069JR Amsterdam

68. Poolster, De Plejadenplein 40 1033VL Amsterdam

88. Insulinde Sumatrastraat 87 1094LR Amsterdam

108. WSV, voorheen Copernicusstraat 38-40 1098JH Amsterdam

128. Ruyter, Admiraal de Bestevaerstraat 42-44 1056HP Amsterdam

27. Johannesschool Evertsweertplantsoen 3b 1069RK Amsterdam

48. Zevensprong, De Sint-Hubertpad 6 1066HN Amsterdam

69. Rijkers, Dorus Kofschipstraat 47 1034JM Amsterdam

89. Kaap, De Christiaan de Wetstraat 23 1091NG Amsterdam

109. Zeeburgereiland, IKC Faas Wilkesstraat 451 1095MD Amsterdam

129. Schmidt, Brede School Annie M.G. Pieter Langendijkstraat 44 1054ZB Amsterdam

28. Koggeschip, t Abraham Kuyperplein 2 1067DE Amsterdam

49. Bekkers, Mgr. Volendammerweg 160 1024JR Amsterdam

70. Rosa, Sint Varenweg 2 1031CB Amsterdam

90. Kleine Kapitein, De Tosaristraat 30A 1019RT Amsterdam

29. Kraemer, Prof. Dr. H. Nieuwe Laan 34 1068BZ Amsterdam

50. Biënkorf, De Mariëndaal 11 1025BT Amsterdam

71. Satelliet, De Kometensingel 52-54 1033BW Amsterdam

91. Kraal, Brede school De Paradijsplein 2 1093NJ Amsterdam

30. Lukas, Sint Osdorper Ban 134 1069ZR Amsterdam

51. Bongerd, De Boomgaardlaan 102 1036KJ Amsterdam

72. Tanisha, Evangelische Beemsterstraat 526 1024BV Amsterdam

92. Kraanvogel, De President Brandstraat 29 1091XD Amsterdam

31. Mijlpaal, De Anderlechtlaan 1 1066HK Amsterdam

52. Bonkelaar, De Molenwijk 3 1035EE Amsterdam

73. Twiske Pandorinastraat 7a 1035VR Amsterdam

93. Laterna Magica Eva Besnyöstraat 491 1087LG Amsterdam

32. Montessorischool, 7e Nachtwachtlaan 35 1058EB Amsterdam

53. Botteloef, De Overslag 1 1034RR Amsterdam

74. Vier Windstreken, De Parlevinker 11 1034PX Amsterdam

94. Lidwina, St. Linnaeushof 45 1098KM Amsterdam

33. Noordmans Louis Couperusstraat 129 1064CE Amsterdam

54. Buikslotermeerschool Breedveld 7 1025PZ Amsterdam

75. Vijf Sterren, De Markengouw 428 1024EK Amsterdam

34. Odyssee, De Cycladenlaan 2 1060LW Amsterdam

55. Capelleschool, C.F. Rode Kruisstraat 18 1025KN Amsterdam

76. Vogelnest, Het Mussenstraat 26 1021CS Amsterdam

95. Linnaeusschool Openbaar Derde Oosterparkstraat 360 1092SE Amsterdam

35. Osdorpse Montessorischool, De Hoekenes 59 1068MR Amsterdam

56. Driemaster, De Binnenvaart 1 1034SG Amsterdam

77. Wespennest, Het Breedveld 6 1025PZ Amsterdam

36. Paré, Ru Chris Lebeaustraat 4 1062DC Amsterdam

57. Elzenhagen N. Lansdorpstraat 2 1022KB Amsterdam

37. Paulusschool, Sint Koos Vorrinkweg 5 1069JR Amsterdam

58. IJdoorn Werengouw 83 1024NN Amsterdam

38. Pro Rege Hemsterhuisstraat 87 1065JX Amsterdam

59. IJplein Gedempte Insteekhaven 85 1021RA Amsterdam

39. Punt, De Kwelderweg 5 1069VP Amsterdam

60. IJsbreker, De Chrysantenstraat 26 1031HT Amsterdam

40. Slootermeer Burgemeester Fockstraat 85 1063CW Amsterdam

61. Kinderboom, De Adelaarsweg 113 1021BZ Amsterdam

OOST

OOST 78. Achthoek, De Baron G.A. Tindalplein 12 1019TJ Amsterdam 79. Aldoende Tweede Boerhaavestraat 22 1091AN Amsterdam 80. Amstel, De Montessori IKC Korte Ouderkerkerdijk 2 1096AC Amsterdam 81. Archipel, De Franz Zieglerstraat 201 1087HN Amsterdam

96. Meer, De Van ‘t Hofflaan 50 1097EP Amsterdam 97. Montessorischool, 5e Herschelstraat 2-4 1098JA Amsterdam 98. Montessorischool Zeeburg, 8e Borneokade 103 1019KZ Amsterdam 99. Olympus Erich Salomonstraat 432 1087JA Amsterdam 100. Piet Hein Oostelijke Handelskade 6 1019BM Amsterdam 101. Pinksterbloem, De Weesperzijde 57 1091EG Amsterdam

WEST

WEST 110. Al Wafa Buskenblaserstraat 65 1055AG Amsterdam 111. As-Siddieq Jan van Riebeekstraat 11-13 1057ZW Amsterdam 112. Boomgaard, De Gibraltarstraat 61 1055NK Amsterdam 113. Bos en Lommer Flierefluiterpad 15 1061ER Amsterdam 114. Bron, De Van Beuningenstraat 141 1051XM Amsterdam 115. Catamaran Oostzaanstraat 45 1013WG Amsterdam 116. Corantijn Corantijnstraat 4 1058DD Amsterdam 117. El Amien II Admiraal De Ruijterweg 410 1055ND Amsterdam 118. Elisabeth Paulusschool Zaandijkstraat 3 1013VM Amsterdam 119. Janschool, Sint Kortenaerstraat 32 1057JN Amsterdam 120. Kinkerbuurt Brede School , De Borgerstraat 109 1053PE Amsterdam 121. Kramer, Dr. Rijk Nassaukade 124 1052EC Amsterdam

130. Spaarndammerhout, Brede School De Krommeniestraat 1 1013XH Amsterdam 131. Springplank, De Robert Scottstraat 28 - 30 1056AZ Amsterdam 132. Uilenspiegel, Tijl Tijl Uilenspiegelstraat 11 1055CK Amsterdam 133. Vinci da, Leonardo Nassaukade 342-A 1053LW Amsterdam 134. Visserschool, De Columbusplein 34 1057VB Amsterdam 135. Vlinderboom, De Nicolaas Beetsstraat 40 1053RM Amsterdam 136. Waterkant, De Bilderdijkpark 18 1052SC Amsterdam 137. Westerpark Van Hogendorpplein 11 1051AX Amsterdam 138. Westerweel, Joop Balboaplein 44 1057VS Amsterdam 139. Wiltzangh, De Hertspieghelweg 55 1055KK Amsterdam 140. Winterkoninkje, Het Hasebroekstraat 113 1053CS Amsterdam 141. Zeeheld De, Brede School Roggeveenstraat 14 1013PV Amsterdam

79

ZUID

161. Maes, Nicolaas Nicolaas Maesstraat 124-126 1071RH Amsterdam

180. Bijlmerdrie Kantershof 641-642 1104HJ Amsterdam Zuidoost

201. Shri Laksmi Janusz Korzcakstraat 73 1102JR Amsterdam Zuidoost

162. Merkelbach Arent Janszoon Ernststraat 128 1082LP Amsterdam

181. Bijlmerhorst EGoli 12 1103AC Amsterdam Zuidoost

202. Ster, De Woudrichemstraat 8 1107NG Amsterdam Zuidoost

163. Montessorischool, 12e Arent Janszoon Ernststraat 130 1082LP Amsterdam

182. Blauwe Lijn, De Kortvoort 61a 1104NA Amsterdam Zuidoost

203. Tamboerijn, De Reigersbos 301 1107EZ Amsterdam Zuidoost

164. Montessori, 15e Uiterwaardenstraat 544 1079AZ Amsterdam

183. Brink, De Mijehof 302 1106HW Amsterdam Zuidoost

204. Wereldwijs, o.b.s.

Geerdinkhof 695 1103RP Amsterdam Zuidoost

165. Nautilus, De Theophile de Bockstraat 100 C 1058VC Amsterdam

184. Crescendo Kortvoort 61c 1104NA Amsterdam Zuidoost

205. Wereldwijs, o.b.s.

Geerdinkhof 695 1103RP Amsterdam Zuidoost

166. Notenkraker, De Theophile de Bockstraat 100 D 1058VC Amsterdam

185. Gein, Het Cornelis Aarnoutsstraat 80 1106ZG Amsterdam Zuidoost

206. Winford Stebo Amsterdam Speerstraat 6 1076XN Amsterdam

167. Olympia Stadionkade 113 1076BN Amsterdam

186. Holendrechtschool Holendrechtplein 40 1106LP Amsterdam Zuidoost

207. Ecole Française d`Amsterdam Rustenburgerstraat 246 1073GK Amsterdam

148. Carrè, Oscar Eerste Jan van der Heijdenstraat 161 1072TS Amsterdam

168. Peetersschool Richard Holstraat 8 1071SM Amsterdam

187. Jetses, Cornelis Jaargetijden 6 1109AR Amsterdam Zuidoost

208. British School of Amsterdam Anthonie van Dijckstraat 1 1077ME Amsterdam

149. Catharina, Sint Vechtstraat 88 1079JN Amsterdam

169. Rivieren, De Lekstraat 35 1079EM Amsterdam

188. Klaverblad Darlingstraat 1 1102MX Amsterdam Zuidoost

150. Cheider Zeelandstraat 11 1082BV Amsterdam

170. Rosj Pina Nieuw Herlaer 18-20 1083BD Amsterdam

189. Knotwilg Vreeswijkpad 9 1106DV Amsterdam Zuidoost

209. Japanese School of Amsterdam, The, Stichting Karel Klinkenbergstraat 137 1061AL Amsterdam

151. Dalton, 2e Willem Witsenstraat 10 1077AZ Amsterdam

171. Scholekster, De Karel du Jardinstraat 76 1073TE Amsterdam

190. Mobiel, Locatie Reigersbos Reigersbos 313 1107EZ Amsterdam Zuidoost

152. Dalton, 3e Van Ostadestraat 203 1073TN Amsterdam

172. Instituut Schreuder Van de Veldestraat 10 1071CW Amsterdam

191. Montessorischool, 16e Vreeswijkpad 6 1106DV Amsterdam Zuidoost

153. Donge Dintelstraat 5-7 1078VN Amsterdam

173. Springstok, De Tweede Jan van der Heijdenstraat 75-77 1074XR Amsterdam

192. Morgenster, De Holendrechtplein 42 1106LP Amsterdam Zuidoost

ZUID 142. Amsterdam International Community School (AICS) Prinses Irenestraat 59 1077WV Amsterdam 143. Amsterdamse Montessori School, De Willem Witsenstraat 14 1077AZ Amsterdam 144. Anne Frank Niersstraat 41 1078VJ Amsterdam 145. Ark, De Zuid-Hollandstraat 7 1082EK Amsterdam 146. Avonturijn, De Rustenburgerstraat 236 1073GK Amsterdam 147. Buitenveldertse Montessorischool Sandenburch 1-3 1082GN Amsterdam

154. Eerste Openluchtschool voor het Gezonde Kind Cliostraat 40 1077KJ Amsterdam 155. Elout Cornelis Krusemanstraat 68 1075NS Amsterdam 156. Europaschool Hygiëaplein 8 1076RT Amsterdam 157. Geert Groote School I Hygiëaplein 47 1076RS Amsterdam 158. Geert Groote School II Fred. Roeskestraat 82 1076ED Amsterdam 159. Hildebrand-van Loon Hondecoeterstraat 6 1071LR Amsterdam 160. Jozefschool, Sint Kalfjeslaan 370 1081JA Amsterdam

80

174. Tweede Openluchtschool voor het Gezonde Kind Fred. Roeskestraat 76 1076ED Amsterdam 175. Cornelis Vrijschool Van de Veldestraat 3 1071CW Amsterdam 176. Wielewaal, De Corellistraat 1 1077HA Amsterdam 177. Willemspark Schoolvereniging Willem Witsenstraat 12 1077AZ Amsterdam

ZUIDOOST

ZUIDOOST 178. Achtsprong Huntum 14-15 1102JA Amsterdam Zuidoost 179. As-Soeffah Islamitisch EGoli 10 1103AC Amsterdam Zuidoost

summer in Amsterdam

193. Nellestein Leksmondplein 31 1108EL Amsterdam Zuidoost 194. Onze Wereld Kortvoort 61 E 1104NA Amsterdam Zuidoost 195. Polsstok EGoli 2 1103AC Amsterdam Zuidoost 196. Regenboog, De Woudrichemstraat 5 1107NE Amsterdam Zuidoost 197. Rozemarn, De Huntum 16 1102JA Amsterdam Zuidoost 198. Samenspel locatie Geerdinkhof 685-686 1103RP Amsterdam Zuidoost 199. Samenspel locatie Kantershof Kantershof 636 1104HJ Amsterdam Zuidoost 200. Schakel, De Alexander Dumaslaan 9 1102WD Amsterdam Zuidoost

81

S B

Organic Food Restaurant

Community Centre

Community Garden

Supermarket

Transport Hub

Commercial Display

Playground

Junk Food Shop

###

Playground

P

Shop/Supermarket

Bus stop/ Transport Hub

PRIMARY SCHOOL LOCATION NEAREST MARKERS MAP SCHOOL NUMBER

Mapping the immediate urban environment around primary schools in

Amsterdam, we developed an index ‘keypad’ to help draw inferences from our findings. RED icons mark potential hazards.

atlas guidelines PROXIMITY KEYPAD

investigating youth food culture around Amsterdam’s primary schools

82

83

P

B

P

84

53 +56 +74 85

Park connection

53 +56 +74 87 86

74 Adding colour to industrial buildings

89 88

P

S B P

90

9

P

91

9 A gate as playground equipment

93 92

B P

P

25

B

94

95

25 Getting lost in the green 97 96

B

B

P

50

P

98

99

50 Car orientated oirented environment 101 100

S

B P

77

P

P

102

103

77 Carpark courtyard

105 104

B

104 P

P

106

107

104 Fruit and Vegetables nearby

109 108

86 P

P

P

B

110

111

86 A kitchen garden initiative involves the community and the two schools in the area.

113 112

105 P P

B

114

115

105 Art-by-children to promote recycling around the school premises.

117 116

179

B P

118

119

179 Bordered by large roads

121 120

P P B P

122

97 + 108 123

125

124

sport equipment on the pavement

97 + 108

B

P P

126

180 + 182 127

180 No bike racks

129 128

182 Large unprogrammed play space

131 130

B B

34

P

132

133

34 sugar consumed at play

135 134

B

136

P

109

137

109 Development priorites; Schools and Petrol stations

139 138

175 P B

B 140

141

87

P B

142

143

87 in public Childrens art ad and space playground 145 144

S

61 P

146

P

147

61 Crossroads on school corner

149 148

55

B

P

150

151

55 Graffiti and cars

153 152

12

B

P

154

S

P

155

12 Modest Playground

157 156

45 P

B

158

159

45 Eyck + plastic

161 160

14 P B

162

163

14 Junk food traces

165 164

B

B

166

31

P

167

31 Conflicting messages

169 168

P

S

78

B P

170

171

78 Cooking class

173 172

80 P

174

175

B

P

176

B

P

S

82

P

177

82 School playground is used as public thoroughfare - control displayed as a set of rules.

179 178

B

83 P

S

P

180

181

83 Residential scale of the schools’ immediate environment.

183 182

P

P B

113 + 118

S

184

185

187

186

snacks accross a busy road

113 + 118

2 S P

P

B 188

189

2 Colour Appeal

191 190

S

B

P

192

196

193

150

B

S

P

194

195

150 Does the presence of attractive lunchrooms overrule that of community gardens?

197 196

7 S

P

P

B

198

199

7 A mandatory half-hour of physical activity everyday.

201 200

106

B

P

S

P

202

203

106 two gatesisone playground Playground gated within a gate - curiously, the equipment is in a gated form too.

205 204

91 P

206 B

S

207

91 88

209

B208

S

Two sets of fences separate the school playground from a community kitchen garden.

P

B S

95

P

210

211

95 The snackbar as a backdrop to childrens’ daily play.

213 212

S

145

P B

214

215

145 Colourful fastfood encouragement on bus stops

217 216

P

84 P

S B 218

219

84 Childrens art on urban Childrens’ infrastructure

221 220

B

154

P

S 222

223

154 Strategic scooter parked across from the school gate.

225 224

B

S

226

165

P

227

165 Sporting and activity announcements in the playground.

229 228

132 P P

B S

230

231

S

184

P P B 232

233

98

S

B P

234

235

98 site near water tight side 237 236

93

S

B P P

238

P

P

239

93 Living above food

241 240

72 P

P

P P

P P

S P

242

B

P 243

72 small playgorunds playgrounds in courtyards

245 244

157

S P

P

S

B

B

S 246

247

157 Junk Food is Affordable for Children

249 248

67

S B

250

P

251

67 Fencing off green space

253 252

P

5

P

S

254

255

5 Generous Playground

257 256

33

P

P

P

B 258

259

33 People are dumping garbage in the streets

261 260

1 B P

262

S

263

1 Children are being brought to school by car

265 264

23 P

B 266

267

23 Play with the ground

269 268

16 B P B

270

271

16 enclosed playground

273 272

S B

64

P P

274

275

75 P

S 276

B

277

B

124

S P

B 278

279

100 P

S

B 280

281

170

P

B P

S P

282

283

170 Activity moves beyond the realm of sophisticated playground equipment.

285 284

49

B P

S B

S 286

287

127

S B S P

B

288

289

80 Play set against a largely car-dominated zone.

291 290

133 B P S

292

293

133 0,99

294

295

163

B

P

B

B

S

S

S

B

S 296

297

163 La Place’s Childrens’ Menu contains Unhealthy Food

299 298

P

P

151

S

300

B

301

151 Children are biking to school

303 302

190 P

S B

304

305

S

S B

S

115

P

S

306

307

115 Generous Playground nearby

309 308

22 P

S B

310

B

311

22 just around the corner

313 312

SS

BB

101 101

PP

314

315

101 Kids growing green!

317 316

173 173 PP

BB

BB

SS 318

319

173 Hybrid: touristpublic-children spaces

321 320

13 B P

S

P

322

323

13 Bike racks in use

325 324

30 P

B

326

327

30 Unhealthy ad at the school gate

329 328

201 201

PP BB

SS

330

331

201 Sugar for 10 cent

333 332

138 B P P B S S 334

335

138 Children can come to school by bike

337 336

B

15

P

338

339

15 Employing the local community

341 340

B S

58

P

342

343

58 International community

345 344

100 Puerto Pata Negra!

347 346

S

P

10

B

348

349

10 Parking, fences and playground

351 350

118

B

P

352

353

118 Delivery, take away culture

355 354

39 S

B

P

356

357

39 Supermarket through the class window

359 358

B

S

54

P

360

361

54 Toys and sweets

363 362

B

134

S P

364

365

134 This urban-school uses tall planter boxes to develop gardening skills in children.

367 366

26

B

P

B P

368

P

S

S S

369

26 Junk Food Advertised for Kids

371 370

40 P

P

P

372

B

373

40 Junk Food Discount Advertised at childrens’ Eyelevel

375 374

29 P

P S

376

B

377

29 Snacks 5 steps away

379 378

11 B S

P

380

P

S

381

11 Colourful lollipops child’s at loweye level eyesight

383 382

B

S

147

P

P

384

385

147 Good food.

Worth sharing!

387 386

149 P

B

388

389

149 Don’t place the trash container! near the conteiner!

391 390

174 S

P B

392

393

174 shop Corner coffee coffeshop 395 394

3 S P B

396

397

3 Playground in the park

399 398

130 P S 400

B 401

85 B S P

402

B

P P

403

85 Evidence of fast - food packaging strewn around an asphalt playground.

405 404

P

88 S

S

P

B

B

406

407

88 Fruitshakes, salade and icecream : healthy advertising?

409 408

OSDORP

29 29

Amsterdam

City Centre Osdorp 7 Km

2 Km

410

411

29 29

It is multicultural with about half Dutch and

migrants from Turkey, Poland, Morocco and Surinam.

It’s viewed by the government as

a “focus district” or area of special need due to socio-economic

disadvantage. Extra resources are provided to tackle these issues

Population: 45,000 inhabitants

In 1921 it was annexed to

Amsterdam and in 2010 it was

At the heart

Number of school children 5-12

150-store shopping

yrs:

of Osdorp is a

merged into the Borough of Nieuwe West.

centre.

and there is an active civil society

keen to build “community through

10,000 in Nieuw West Area: 11.3 Km2, 1130 ha

engagement and empowerment”.

It has a population of 45,000 There was a major urban renewal process in the 1990s and some

It is a “park city” with plenty of green and

iconic buildings were created. For There are excellent half-hour public

example Oklahoma, the floating

apartments for seniors by MVRDV.

open space in between the buildings.

Osdorp has a

transport connections

long history as a

Amsterdam- bus and

with a reference

rural community

to the centre of tram.

.It was the subject of a major urban

development after WW 11. Planning

There is a community garden, major

sporting complex and two picnic and watersport friendly bodies of water – Sloter Plas and Nieuwe Meer.

to it in the 12th century.

OSDORP was based on “functionalist”

principles and a rejection of the “more indulgent Amsterdam

School of Architecture”. This meant more room for traffic and less

for commerce. It is essentially a residential neighbourhood.

412

413

29

2 ANALYSIS OF OSDORP

5

1

3 LEGEND

4

1. Lucas Community Centre 2. Sports Complex

3. Kraemer, Prof. Dr. H School 4. St. Lucas School

5. Concentration of Teenagers

Community Buildings

Commercial Activity

Gated Green Space

Schools

Area's of Potential

Open Green Space

Urban Food Garden/Private

Concentration of Children

1-13yrs

414

Playgrounds with equipment

415

10 11

8 min

5

7 min

2 min

St Lucas’ Community Centre Area of Interest Walking Route

7

3 min

Public Transport Photo Location

5 min

3 2 10 min

7 min

2 min

6 1

10 min

5 min

8

4 min

4

9

Routes and 29 Connections Legend

The walking time between St Lucas and the location

12 10 min

Proposed Connection 200 m

416

417

1

2

3

5

6

9

10

418

29

4

8

7

11

12

419

Osdorp’s 29 Gardens Open Green Spaces

Gated Green Spaces

Open Food Garden

420

Gated Food Garden

421

29

Ecology Trees

Grass

Flowers

Birds

Animals

Insects

Shrubs & Herbs

422

423

Areas of AREAS potential

OF POTENTIAL

1.

1.

2.

2.

3.

3.

4.

4.

424

1.

1.

1.

1.

2.

2.

3.

3.

4.

4.

5.

5.

29 Large hard landscape at St. Lucas Church Large landscape at St. Paved hard landscape around Prof.Lucas Dr. HChurch Kraemer Paved landscape around Prof.

Dr. H Paved area outside St. Lucas Centre Kraemer Paved area outside St. Lucas Open green space outside the Centre Sport Centre Open green space outside the Centre Linear green park outside SportsSport Centre Linear green park outside Sports Centre

5.

5.

425

VISION: to promote health and wellbeing among children – a mix of educational, promotional and spatial possibilities.

n i e d a y, M

p r o d s O

t i t n e d i y h t l a e h a

OBJECTIVES: To promote health and well being

among the children and reduce obesity in Osdorp

To advocate for a daily balanced diet/

healthier feeding habits among parent in Odorp

426

427

, Made in

p r o d s O connecting services, initiatives and spaces under...

l a i c o s l a n t n n healthy ico e o i t m i a r c i e n p u x m e com ip h s r u e n e r play strategy entrep

spatial n o i t a l u c e sp

first task – convene a meeting of interested people at lucas community or the local community centre to discuss the project and hopefully form an editorial board and management committee to guide the project. the convenor of meeting would need to have done some research on obesity and the rationale for the project (a link in the chain of local efforts and intitiatives). it is most important that all interested groups are involved. make sure key issues are all agreed before moving forward, for example general policy on content and advertising. expected time – three to four weekssecond task – gain agreement from local government to include the lift out in the monthly. expected time – one month (may have to be voted on in council)cil will not agree consider other options with the alternative community papers (echo and west post). if council agrees move on to plan ‘osdorp - eat better/move more’

n o i s i v d o fo policy

shifting scales of intervention

l a t n e m i r expe play engaging with local children and parents through a series of social experiments, activities & games Fruit tasting Cooking lessons Races Food art Drawing “playtime�

s d i k p y r h o t l d s O hea , Made in

Pavement poll Favourite food!

Favourite fruit!

Favourite Vegetable!

Yummy Snacks! & drawn them!

Supplies: Chalk

s d i k p r y o h d t l s O hea , Made in

How Sweet?

Supplies:

-Box of sugar cubes

-various sugary desserts -Some healthy desserts

-something to cover sugar -plates -table Goal:

To gauge how much sugar there is in a product.

Kids will be able to gauge

for themselves what is too much.

Activity: The table will be

set up with various foods for the kids to look at. In

front of every food there is a hidden amount of sugar that’s in each one. The

kids will have to use sugar

cubes to guess how much there is in each one of the products. Once they take a guess, we will reveal

what is really behind each product.

in e d a M , s d i k y h t l a he orp

Osd

all members of the community can

draw a picture on what they want to

see in their community. This is based

on the idea that if you put your opinion

into something, you become invested in the result. It will be open ended. People can draw or write. This helps with the language barrier.

Protein Relay: Goal:

e in d a M , s d i k y h t l hea dorp

Kids see short term effects of eating better on their football abilities

Kids see how just enough protein can give you greater amounts of

energy Kids get physically running by competing against each other Supplies: -chalk

-heavy backpack -timer

-record board

-paper crown/prize -table

-meats Race: Who is faster? Start on a

drawn on chalk line. Two kids will

race to see who can kick the soccer ball at the end first. The kid that

loses will then be told they did not have enough protein and did not have enough energy to eat the

snack. What can you do to get more energy? Eat protein. To stimulate

the situation as if one ate protein, a heavy backpack will be placed on

the slower runner making it harder.

When this person falls behind, it will be noted that they had too much protein. It needs to be the right balance.

Os

“The goal was to help kids in Osdorp choose healthy foods and physical activity. I created

activities and brought the healthy snacks to them.

The kids in town already have a liking towards

soccer. So one activity involved racing to see who can kick the soccer ball first. I found it a bit of a language barrier to translate protein to them.

But after flexing my muscles, they all wanted to

show me who was strongest. After racing, I tried to get the kids to come eat snacks. They were a

bit shy about it. I let it go and gave them a sticker

for participating. Kids will try their hardest to prove themselves to you for a sticker.

Then I had both parents and kids draw pictures

about what they wanted to see in Osdorp. Some said they wanted a soccer field while others

thought it was perfect. They all seemed pretty proud to say they were from this community.

Slowly one kid goes for the mangos. The other

kids follow. He made the fruit cool. Then they all

started following the trend. When I asked one for his favorite food, he was proud to say mango.

Then he got excited and started asking all the

other kids what their favorite fruit was. It became almost like a cheer for fruit. This was a nice

improvement from when I asked earlier and they all said pancakes.

They all were eager to jump around with me or play a quick game for soccer. Having all these

delicious snack options in front of them already

cut up and cleaned, made it that much easier to

choose to be healthy. We made healthy food cool again. We made food the easy choice. I had an absolute blast doing it. “

healthy

de in a M , kids

p r o d s O

n o i t a c i n u comm strategy

NW

t u o lift- Osdorp , Made in

first task

– convene a

meeting of interested people at Lucas community or the local community

A month lift out “_____MADE IN OSDORP: EAT BETTER/ MOVE MORE”

centre to discuss the project and

hopefully form an editorial board and

management committee to guide the

project. The convenor of the meeting would need to have done some

research on obesity and the rationale for the project (a link in the chain of

local efforts and initiatives). It is most important that all interested groups

are involved. Make sure key issues are all agreed before moving forward, for example, general policy on content and advertising.

Connecting Communities via Targeted Communication Mainstream and community media can be used as a tool to link communities, educate and build capacity on health and wellbeing in Osdorp.

– gain

agreement from local government

to include the lift out in the monthly.

Expected time: 4weeks (may have to be voted on in council)

third task

– if the council

– consider the

important questions of who collects information, who publishes and

who advertises in order to make it

self- funding. It may be that a local

publisher or talented local can produce it free of charge but it may also be necessary to raise funds through

advertising. A journalist will also be needed but again that may happen ‘organically’ through community

networks. It needs to be good quality – no compromise there!

Expected time: 1-2 months

fifth task

Expected time: 3-4weeks

second task

fourth task

– publish. Make

sure first edition has very good content and is colorful and attractive. It would

be important to launch it in a powerful

way that attracts interest, for example, by linking launch to an event such as

a food festival or local sporting event.

Expected time: 1 month

This is a six month project but

will not agree consider other options

planning should have an agreed

(echo and west post). If Council agrees

edition to coincide with an important

with the alternative community papers

timetable that can produce our first

move on to plan ‘Osdorp - eat better/

event.

move more.’

Take a highly successful food marketing strategy like

Mr Whippy and transform it into an icon of health that will appeal to children

y l e e h p r o W d s O Mr , Made in

kick-starting a rickshaw

What to do in a community with MANY

existing activities, services & initi-atives but low turn out...

if the children aren’t going to you ...go to them Fig. 22.

http://www.mrwhippy.co.uk/

Community garden on wheels

s r a e p Osdorp , Made in

The fusion of a bicycle and street furniture

Furnicycle & the white limo

from Japanese

architectural and design firm Atelier Bow Wow

Fig. 23.

http://www.bow-wow.jp/profile/2003/

WhiteLimousine/index.html

teaOsdorp , Made in

The stackable folding stool set,

AA Stool

teaOsdorp , Made in

from Japanese

architectural and design firm Torafu Architects. Built from decking... so

relatively cheap and simple to fabricate

STACK..

Size: W= 320mm D = 422 mm H= 560mm

x2

x4

UNFOLD...

Fig. 24.

http://www.dezeen.com/2012/12/16/aa-

stools-by-torafu-architects/

DINE & PLAY

encouraging socialentrepreneurship

Fig. 25.

http://kwakufestival.nl/

l l a t s p u r k o a d s O kw , Made in

s e i r e c p r o o r d g s O , Made in

...Mr Wheely delivering fresh produce from community gardens and groceries directly to residents

linking existing green spaces

making space in Dalston from English muf architecture/art

Fig. 26.

http://www.muf.co.uk/portfolio/making-

space-in-dalston-2

e t u o r p r o n d e s O gre , Made in

linking existing green spaces WITH COMMUNITY ACTIVITIES & SOCIAL INITIATIVES

n

ei d a M , routes p

r o d s O

food

, Made in

Osdorp

, Made in

p r o d s O

the routes of Made in Osdorp The routes of “Made in Osdorp” is a project which integrate both a vision and an implementation of the “Made in Osdorp” campaign. It should be a user friendly programme that includes a route of activities envisioned around the neighbourhood.

Each family can use the map of activities in order to locate the spots where they can take place. The activity locations should be designed with proper advertisments in the most suitable scale for a child.

The goal is to generate an impulse that can profit from the potential of the area.

in t , Made s o p m co

e in les , Mad

Osdorp

vegetab

Osdorp

Made in , s t r o sp

Osdorp

art

, Made in

Osdorp

p of Made in a m e h t , routes

p r o d s O

458

459

f route o st compo

n

, Made i

p r o d s O

“Made in Osdorp� recycling: where you could grow a garden

460

461

f route o s garden

n

, Made i

p r o d s O

“Made in Osdorp� garden: where you could plant a vegetable

462

463

f route o food

n

, Made i

p r o d s O

“Made in Osdorp� eating: reclaim public space through food gathering programmes

464

465

f route o sports

n

, Made i

p r o d s O

“Made in Osdorp” sports: where you could play outside

466

467

f

route o art

in e d a M ,

p r o d s O

“Made in Osdorp” art: learning and creating “Made in Osdorp”

468

469

Osdorp in transition, Promoting circular metabolism

strategies (zero waste, outputs

becomes inputs again) by envisioning ecological and food infrastructure.

Reclaiming and retrofitting public spaces through community

participation, social cohesion and social entrepreneurship.

Distributed food system patterns by

enhancing urban-rural relationships.

Agro-ecological landscape as a

framework for urban waste stream and stormwater management as well as

a tool for Climate Change mitigation,

enhancing biodiversity and decreasing Urban Heat Island.

n o i s i v p r o d 5 s O 202 , Made in

The city as an organism to fight obesity.

Osdorp:

, Made in

Inhabitants: 45.000 inhabitants

p r o d s The land needed toO

Children: 10.000 children (5-12 years old) in Nieuwu West

Square Kilometer: 11.3 Square Kilometers , 1130 hectares.

Food vision:

Osdorp can be self reliant on food

provisioning. Land needed to feed one

person per year: 10 m2 (vegetable and fruit production). Land needed to feed

sustain food production for one person

100 ha

Potential Food production in Osdorp

10 m

2

the total population of Osdorp: 45 ha Potential cultivated land and

ecological restoration of neglected

public spaces, could count to roughly

Exported food in Amsterdam city region

100 ha according to the spatial plan for the community vision 2025.

Potential food and ecological related enterprises “Made in Osdorp” could export to the rest of the city the

products from the production of the other 55 ha.

Amsterdam with a population of

900.000 inhabitants would need 900 ha of arable land. Almost 1/20 of it’s territorial area.

Locally

consumed food

The land needed to sustain food production for the whole population of Osdorp

45 ha

, Made in

p r o d s O

, Made in

p r o d s O Linking different stakeholders

Circular economies strategies

Food system innovator made in Osdorp

Creating jobs and

valuable opportunities

Community engagement

Place specific branding

Social

entrepreneurship

5 2 20

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479

, Made in

p r o d s O

, Made in

p r o d s O