Brand-led Guest Journey

We are Emerald Cruises Since 1986, the Scenic Group has been helping guests discover new destinations, have extraordinary experiences and visit places in ways they didn’t believe was possible. We believe the world is an amazing place with beauty to be explored on every continent, across every ocean and along the many rivers in-between.

In 2013 Emerald Waterways was conceived, designed to provide high quality cruise holidays at exceptional value for money. Each one of our state-of-the-art ships, known as Star-Ships, oozes contemporary style, with innovation at the heart of what has made us successful. Our indoor pool has a retractable roof and transforms into an evening cinema, while our all-weather in-suite balconies are the perfect spot for enjoying the passing landscapes in private. We are the first river cruise company to launch Activity Managers across our fleet of European Star-Ships and our Emerald Harmony Star-Ship, sailing the Mekong River, has been custom-designed to sail into the heart of Ho Chi Minh City.

In 2020, with the announcement of our move into yacht cruising and the introduction of our Emerald Azzurra superyacht, we made the decision to change our name to Emerald Cruises to better represent our ever-expanding product range and exemplify our commitment to furthering our repertoire.

Our guests expect great service and our staff revel in providing just that. From initial contact with our friendly reservations team, to our excellent kitchen and bar staff on board, our passion and dedication to providing a high level of service, shines through.

State-of-the-art Star-Ships, innovation in cruising and the best people in the business.

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