Target Audince:
For my ‘What makes a Princess’ editorial the target audience will be an age range that has the most impact it can and therefore the use of nostalgia is important in creating a connection between the images and the audience. Although Disney was established in 1923 the hype and popularity began later on (Miller, 2019). As I want to link the idea of what it means to be a princess not just in terms of Disney but in terms of The British Royal Family, I think it is important that the target audience has lived through Disney becoming more modern as well as the modern British Royal Family. It is also important that the target audience of my editorial is keyed in with the modern issues such as gender roles and mental health. This will allow the message of ‘What does it mean to be a Princess’ to be translated in the way in which I want it to be portrayed in a modern light. Therefore, for this editorial the target audience should be a female aged between 18 and 35 as this allows the target audience to understand and support modern issues within society and therefore understand the key points of this editorial being ‘What makes a Princess’. This means that I would be aiming this editorial at Generation X and Millennials. Even though both these generations have emerged and are now more focused on online than print, the purchases of fashion magazines such as Vogue are more of a decorative feature and imagery focus than what these magazines were been used by previous generations. I would imagine Vogue magazines to be read for fashion news and rolled up in a pocket whereas now fashion trends and news can be found more easily on the internet therefore the younger generations are using this magazine not to gain information but for a spectacle of photography. In terms of market segmentation, the demographic would be female aged 18 to 35 who is either single, in a relationship or newly married. They are either a student or in a lower position job role but working their way up. In terms of social economic grading system, the target audience would be between C1 and E. For geographic segmentation the target audience would live in the city with a high population and goes to cocktail bars, shopping and go to protests about modern issues (psychographic segmentation). And finally for the behavioural segmentation, the target audience for a fashion magazine and therefore my editorial would be that they would purchase the magazine either monthly as a collectable or as a on off when the cover interests the reader (Acorn,2021).
Figure 18: Target Audince Moodboard
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